scholarly journals Pengaruh Personal Branding Felicya Angelista di Instagram Terhadap Loyalitas Pelanggan Produk Scarlett Whitening

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 329
Author(s):  
Leticia Leticia ◽  
Farid Rusdi
Keyword(s):  
Social Media ◽  
Customer Loyalty ◽  
Sampling Technique ◽  
T Test ◽  
Coefficient Of Determination ◽  
Purposive Sampling ◽  
Online Business ◽  
Personal Branding ◽  
Use Of Social Media ◽  
Test Requirements

With the rapid use of the internet in Indonesia which is dominated by the use of social media, various social media applications have emerged that can help everyone to get and share information easily and quickly. Social media is currently also being used as a new online business platform, one of which is Instagram social media. Social media is not only used as a photo and video sharing application, but Instagram is currently used as a promotional tool in terms of doing business and building Personal Branding online. Many people are currently building their Personal Branding through Instagram such as one beautiful Indonesian artist named Felicya Angelista who currently has 16.6 million Instagram followers. Felicya Angelista also takes advantage of Instagram as a new online business platform, namely Scarlett Whitening. Currently Scarlett Whitening is always being promoted by Felicya Angelista through her Instagram account so that Felicya Angelista's Instagram followers know about Scarlett Whitening and end up in loyalty. This study aims to determine whether there is an effect of Felicya Angelista's Personal Branding on Instagram on customer loyalty for Scarlett Whitening products. This study also uses a quantitative approach, and the analysis used is simple linear regression. The sampling technique used was non-probability with a purposive sampling approach, as many as 100 respondents from Instagram Scarlett Whitening. The technique used for data collection is a questionnaire. Test requirements analysis using validity, reliability, and normality tests. Likewise, the data validity technique used is the t test, simple regression analysis, correlation analysis, and analysis of the coefficient of determination. With the results of the t test, it shows that the t value is 2.770> 1.984 t table which shows that there is an influence from Felicya Angelista's Personal Branding via Instagram on customer loyalty for Scarlett Whitening products.Dengan pesatnya penggunaan internet di Indonesia yang didominasi oleh penggunaan media sosial, maka muncul berbagai macam aplikasi media sosial yang dapat membantu semua orang untuk mendapatkan dan berbagi informasi dengan mudah dan cepat. Media sosial saat ini juga digunakan sebagai wadah bisnis online yang baru, salah satunya adalah media sosial Instagram. Media sosial ini tidak hanya digunakan sebagai aplikasi berbagi foto dan video saja, tetapi Instagram saat ini digunakan sebagai alat promosi dalam hal berbisnis dan membangun Personal Branding secara online. Banyak kalangan yang saat ini membangun Personal Brandingnya melalui Instagram seperti salah satu artis cantik Indonesia bernama Felicya Angelista yang saat ini memiliki pengikut Instagram sebanyak 16,6 juta. Felicya Angelista juga turut memanfaatkan Instagram sebagai sarana bisnis onlinenya yang baru yaitu Scarlett Whitening. Saat ini Scarlett Whitening selalu di promosikan oleh Felicya Angelista melalui akun Instagramnya agar para pengikut Instagram Felicya Angelista mengetahui keberadaan Scarlett Whitening dan berakhir pada loyalitas. Penelitian ini bertujuan untuk mengetahui apakah ada perngaruh Personal Branding Felicya Angelista di Instagram terhadap loyalitas pelanggan produk Scarlett Whitening. Penelitian ini juga menggunakan pendekatan kuantitatif, dan analisis yang digunakan adalah regresi linear sederhana. Teknik penarikan sampel yang digunakan adalah non-probability dengan pendekatan purposive sampling, responden sebanyak 100 orang dari Instagram Scarlett Whitening. Teknik yang digunakan untuk pengumpulan data yaitu menggunakan kuesioner. Uji persyaratan analisis menggunakan uji validitas, reliabilitas, dan normalitas. Begitu juga dengan teknik keabsahan data yang digunakan adalah uji t, analisis regresi sederhana, analisis korelasi, dan analisis koefisien determinasi. Dengan hasil uji t menunjukkan nilai t hitung adalah 2.770 > 1,984 t table yang menunjukan bahwa adanya pengaruh dari Personal Branding Felicya Angelista melalui Instagram terhadap loyalitas pelanggan produk Scarlett Whitening.

scholarly journals Effectiveness Of The Use Of Instagram Social Media On Personal Branding Joko Widodo In The First Voters 2019 Election

2019 ◽  
Vol 9 (2) ◽  
pp. 63
Author(s):  
Ahnaf Rifky Saputra
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
The Public ◽  
Digital Era ◽  
Social Media Platforms ◽  
Independent Variable ◽  
Personal Branding ◽  
The Republic ◽  
Use Of Social Media ◽  
Positive Effect

In this digital era, all activities can be published to the public through social media. Many groups of people actively use social media ranging from students, adults, entrepreneurs and state officials. One of them is the seventh President of the Republic of Indonesia, Ir. H. Joko Widodo. Joko Widodo has a variety of social media platforms, social media with the most followers among other social media is Instagram. With a total of 16.5 million followers making him the leader of the country with the second most followers in the world. The content of uploads on Instagram of Joko Widodo is diverse and very massive, the things Joko Widodo does on Instagram social media is one way to form personal branding. Personal branding is a unique phenomenon because basically all people have their own characteristics, to get the results of long-lasting branding and provide maximum benefits, the branding process must come from authentic, real and original evidence. This study aims to determine how effective the use of social media instagram is for the formation of Joko Widodo's personal Branding to the 2019 First Election Voters who are still confused and need references to make choices in using their voting rights. This study uses a descriptive quantitative method of two variables. The independent variable in this study is the effectiveness of using social media instagram while the dependent variable is Joko Widodo's personal branding. This research was conducted by distributing questionnaires to 100 respondents using the Nonprobality Sampling technique. The results of this study state that the use of Instagram social media in delivering the desired message falls into the effective category with a percentage of 74.9% while the formation of personal branding for the first voters is included in the effective category with a percentage of 81.1%. The conclusion of this study is that the communication carried out by Joko Widodo's Instagram social media account took place effectively and had a positive effect on the formation of Joko Widodo's personal branding for the first voters of the 2019 Election. Keywords: Social Media, Instagram, Personal Branding, First Voters

scholarly journals Effectiveness Of The Use Of Instagram Social Media On Personal Branding Joko Widodo In The First Voters 2019 Election

2019 ◽  
Vol 9 (2) ◽  
pp. 63
Author(s):  
Ahnaf Rifky Saputra
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
The Public ◽  
Digital Era ◽  
Social Media Platforms ◽  
Independent Variable ◽  
Personal Branding ◽  
The Republic ◽  
Use Of Social Media ◽  
Positive Effect

In this digital era, all activities can be published to the public through social media. Many groups of people actively use social media ranging from students, adults, entrepreneurs and state officials. One of them is the seventh President of the Republic of Indonesia, Ir. H. Joko Widodo. Joko Widodo has a variety of social media platforms, social media with the most followers among other social media is Instagram. With a total of 16.5 million followers making him the leader of the country with the second most followers in the world. The content of uploads on Instagram of Joko Widodo is diverse and very massive, the things Joko Widodo does on Instagram social media is one way to form personal branding. Personal branding is a unique phenomenon because basically all people have their own characteristics, to get the results of long-lasting branding and provide maximum benefits, the branding process must come from authentic, real and original evidence. This study aims to determine how effective the use of social media instagram is for the formation of Joko Widodo's personal Branding to the 2019 First Election Voters who are still confused and need references to make choices in using their voting rights. This study uses a descriptive quantitative method of two variables. The independent variable in this study is the effectiveness of using social media instagram while the dependent variable is Joko Widodo's personal branding. This research was conducted by distributing questionnaires to 100 respondents using the Nonprobality Sampling technique. The results of this study state that the use of Instagram social media in delivering the desired message falls into the effective category with a percentage of 74.9% while the formation of personal branding for the first voters is included in the effective category with a percentage of 81.1%. The conclusion of this study is that the communication carried out by Joko Widodo's Instagram social media account took place effectively and had a positive effect on the formation of Joko Widodo's personal branding for the first voters of the 2019 Election. Keywords: Social Media, Instagram, Personal Branding, First Voters

scholarly journals CELEBGRAM CREDIBILITY AND TRUST: CONSEQUENCES ON INTENTION TO BUY

2021 ◽  
Vol 7 (1) ◽  
Author(s):  
Juliana Juliana ◽  
Erina Widianti ◽  
Vanessa Wijaya
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
F Test ◽  
Purposive Sampling ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
Trust Intention

<p align="center"><strong><em>ABSTRACT</em></strong></p><p><strong><em> </em></strong></p><p><em>Social media</em><em> </em><em>Instagram is an opportunity for celebgram Rachel Vennya to promote Ngikan restaurant. The </em><em>aim</em><em> of this </em><em>research</em><em> was to</em><em> determine</em><em> the effect of </em><em>celebgram</em><em> credibility and trust on </em><em>intention to buy.</em> <em>The purpose of this research is to give solution for the decreasing problem intention to buy of ngikan restaurant , through some variables such as: celebgram credibility, trust, and intention to buy. </em><em>The sample used in this </em><em>research</em><em> were 168 respondents with a purposive sampling technique. The data analysis technique used PLS-SEM </em><em>.T</em><em>he results confirms that the probability value on the F test is 0.000 &lt;0.05 and the coefficient of determination (adjusted R2) is 6</em><em>3</em><em>.5%. The conclusion of this study is that the variables of </em><em>celebgram </em><em>credibility and trust have a positive and significant effect on </em><em>intention to buy.</em></p><p><em> </em></p><p><strong><em>Keywords: </em></strong><em>Celebgram Credibility ; Trust ; intention to buy</em></p><p><em> </em></p><p> </p><p align="center"> </p><p align="center"><strong>ABSTRAK</strong></p><p><strong> </strong></p><p>Media sosial Instagram menjadi kesempatan bagi selebgram Rachel Vennya untuk mempromosikan Restoran Ngikan. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh kredibilitas dan kepercayaan selebgram terhadap niat membeli. Tujuan dari penelitian ini adalah memberikan solusi atas penurunan minat beli restoran ngikan gading serpong, melalui beberapa variabel seperti: kredibilitas selebgram, kepercayaan, dan niat membeli. Sampel yang digunakan dalam penelitian ini sebanyak 168 responden dengan teknik purposive sampling. Teknik analisis data menggunakan PLS-SEM. Hasil penelitian menunjukkan nilai probabilitas pada uji F sebesar 0,000 &lt;0,05 dan koefisien determinasi (adjusted R2) sebesar 63,5%. Kesimpulan dari penelitian ini adalah variabel kredibilitas dan kepercayaan selebgram berpengaruh positif dan signifikan terhadap niat membeli.</p><p>Kata kunci: Kredibilitas Celebgram; Kepercayaan; niat untuk membeli</p><p> </p>

scholarly journals Pengaruh Komitmen, Komunikasi Dan Penanganan Masalah Terhadap Kepercayaan Nasabah Pada Bank Jatim Cabang Banyuwangi

2020 ◽  
Vol 16 (2) ◽  
pp. 311-325
Author(s):  
Angga Ade Permana ◽  
Muhammad Firdaus ◽  
Muhaimin Dimyati
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Research Method ◽  
Sampling Technique ◽  
T Test ◽  
Coefficient Of Determination ◽  
F Test ◽  
Purposive Sampling ◽  
Communication Problem ◽  
Customer Trust

This study analyzes the effect of commitment, communication, and problem handling on customer trust. The purpose of this study is to test and analyze commitment, communication, and handling problems to customer trust simultaneously or partially. The sampling technique in this study is nonprobability sampling and uses purposive sampling. The sample in this study amountedto 125 sample respondents to customers. The research method used in this study is multiple linear regression, t-test, f test,and the coefficient of determination R2. based on the results of the study indicate that the variables commitment (𝑋1), communication(𝑋2), and problem handling (𝑋3) simultaneously influence the customer's trust and commitment variable (𝑋1) and problem handling (𝑋3) partially effect on customer trust while communication (𝑋2) has no partial effect on customer trust in the East Java bank in Banyuwangi. Keywords:commitment, communication, problem handling,andtrust

scholarly journals PEMANFAATAN SOCIAL MEDIA ANALYTICS PADA INSTAGRAM DALAM PENINGKATAN

2019 ◽  
Vol 8 (1) ◽  
pp. 34
Author(s):  
Muhamad Fitra Alfajri ◽  
Viranda Adhiazni ◽  
Qurrotul Aini
Keyword(s):  
Social Media ◽  
Data Visualization ◽  
Sampling Technique ◽  
Social Media Analytics ◽  
Purposive Sampling ◽  
Marketing Effectiveness ◽  
Marketing Activities ◽  
Qualitative Descriptive ◽  
Use Of Social Media

Currently Instagram is not only a means of communication and information, but has plagued several sectors, especially marketing. One marketing that often happens on Instagram is sales, advertising, branding, and service. To support marketing activities, it needs to be done not only through conventional or old ways, but also should use social media to better reach all the desired consumers. This study aims to find out the focus on the use of Social Media Analytics tools on Instagram as a medium in increasing marketing effectiveness. This research is qualitative descriptive by using purposive sampling technique. Social Media Analytics that is implemented by Instagram in helping users of business profiles is by providing Insight features in which there are three functions, namely activity, audience and content provided in the form of data visualization. The utilization of the insight feature on Instagram has an important role in helping business users in increasing the effectiveness of marketing their products and services.

scholarly journals USE OF SOCIAL MEDIA AND PHUBBING BEHAVIOR AGAINST FEAR OF LOSING

2021 ◽  
Author(s):  
Rina Rifayanti ◽  
Alma Yorinda ◽  
Zakki Abdallah Alkatiri ◽  
Muhammad Qori' Hasan
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Millennial Generation ◽  
Sampling Method ◽  
Sampling Technique ◽  
Purposive Sampling ◽  
Technological Advances ◽  
Use Of Social Media

The emergence of fear will lose among the millennial generation due to the influence of smartphones in an era that is increasingly developing with technological advances in social media. The widespread use of social media, Instagram, phubbing behaviour that appears is why someone often ignores the natural interlocutor in front of them. This study analyses the effect of using social media Instagram and phubbing behaviour on the fear of loss in Sungai Kunjang District on the millennial generation in Sungai Kunjang District. The sample of this study was 104 people using the nonprobability sampling technique with the purposive sampling method. The data collection used is a scale of fear of loss, social media, Instagram and phubbing behaviour. The four scales are arranged using a Likert model. The collected data were analyzed by using SPSS 25.0 for the Windows program. This study indicates a significant effect between social media Instagram and phubbing behaviour on the fear of losing. There is a positive and significant effect of using social media Instagram on the fear of losing. There is no effect between phubbing behaviour on fear of loss.

scholarly journals STUDI KUALITAS PELAYANAN PADA SOSIAL MEDIA INSTAGRAM NINJA XPRESS TERHADAP PENINGKATAN CITRA PERUSAHAAN

2020 ◽  
Vol 3 (1) ◽  
pp. 96-108
Author(s):  
Aditya Krisna Putri, Yani Hendrayani, Uljanatunnisa
Keyword(s):  
Social Media ◽  
Quality Of Service ◽  
Sampling Technique ◽  
Corporate Image ◽  
T Test ◽  
Coefficient Of Determination ◽  
Survey Method ◽  
Test Results

This study discusses quality of service study in social media instagram of Ninja Xpress against improving the corporate image. The purpose of this research is to know the magnitude of the influence quality of service against improving corporate image on delivery service of Ninja Xpress. The model used in this study is a model of the formation of images. The method used is quantitative. This research using survey method by using a questionnaire. The population in this research is a followes of Ninja Xpress’s Instagram, for the sample Yamane formula using which then obtained as many as 99 of respondents. Sample withdrawal techniques used in this research is purposive sampling technique. The research results showed that test results correlation variable X (quality of service) against the variable Y (the corporate image) of 0,821. Based on the results of the calculation of the coefficient of determination of the obtained results the presence of the influence of variables X against Y variables of 67,4% it means the results of the influences is significant between variables X against Y variables. T test results in apat t calculate > t table i.e. t calculate 14,184 > 1,661 table t, then it can be inferred H0 is rejected and the Ha are received. The conclusion from research that Instagram of Ninja Xpress account must always be active in interacting with their customers and making the latest innovations in Instagram content uploads.

scholarly journals Determinants of Islamic Banking Performance: An Empirical Study in Indonesia

2019 ◽  
Vol 10 (2) ◽  
pp. 139-154
Author(s):  
Taufikur Rahman ◽  
Aprih Santoso
Keyword(s):  
Regression Analysis ◽  
Sampling Technique ◽  
T Test ◽  
Capital Adequacy ◽  
Coefficient Of Determination ◽  
F Test ◽  
Substantial Impact ◽  
Purposive Sampling ◽  
Good Corporate Governance ◽  
Capital Adequacy Ratio

 AbstractThis study aimed to examine the effects of Capital Adequacy Ratio (CAR) and Good Corporate Governance (GCG) on Return On Asset (ROA) with Non-Performing Financing (NPF) as a moderating variable. The sample used in this study is 14 Islamic commercial banks listed on Bank Indonesia from 2014-2018. The sampling technique used in this research is purposive sampling with the type of data used in this research is panel data. To analyze the data, the researchers use a statistical test that includes classical assumption test, t-test, F-test, the coefficient of determination (R2), and Moderated Regression Analysis (MRA). The process of data analysis is using a means of IBM SPSS Statistics 23. The results of this study show that CAR has a negative and significant effect on ROA, and GCG does not have a substantial impact on ROA. This study indicates that NPF is unable to moderate the effect of CAR on ROA. However, NPF is significantly able to moderate the effect of GCG on ROAAbstrakPenelitian ini bertujuan untuk menguji pengaruh rasio kecukupan modal (CAR) dan tata kelola perusahaan yang baik (GCG) terhadap pengembalian asset (ROA) dengan pembiayaan bermasalah (NPF) sebagai variabel moderasi. Sampel yang digunakan dalam penelitian ini adalah 14 bank syariah yang terdaftar di Bank Indonesia periode 2014-2018. Teknik pengambilan sampel dalam penelitian ini adalah teknik purposive sampling dengan data yang digunakan adalah data panel. Teknik analisis yang digunakan adalah uji statistik meliputi uji asumsi klasik, uji t test, F-test, koefisien determinasi (R2), dan Moderated Regression Analysis (MRA). Pengolahan data dalam penelitian ini menggunakan alat bantu IBM SPSS Statistics 23. Hasil penelitian ini menunjukkan bahwa CAR berpengaruh negatif dan signifikan terhadap ROA dan GCG tidak berpengaruh secara signifikan terhadap ROA. Penelitian ini juga menunjukkan bahwa NPF tidak mampu memoderasi pengaruh CAR terhadap ROA. Namun, NPF secara signifikan mampu memoderasi pengaruh GCG terhadap ROA.

scholarly journals Pengaruh Instagram dan EWOM Terhadap Minat dan Keputusan Pembelian Konsumen Produk Skincare

2022 ◽  
Vol 14 (1) ◽  
pp. 11-28
Author(s):  
Maria Anita Carolina Kioek ◽  
Lena Ellitan ◽  
Yuliasti Ika Handayani
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Pls Analysis ◽  
Use Of Social Media

This study further finds out about the influence of instagram social media and electronic word of mouth (EWOM) as promotional media on buying interest and consumer purchase decisions on Somethinc skincare products. The sampling technique used is non-probability sampling by purposive sampling. As for the background of this research is the role of the use of social media Instagram and how influential electronic word of mouth (EWOM) on buying interest and consumer purchasing decisions. The research was conducted for skincare products with the SomeThinc brand. The sampling technique used is nonprobability sampling by purposive sampling. The sample used in this study were 105 respondents. The respondents in this study were required to be at least 17 years old, have an instagram social media account and have purchased SomeThinc skincare products. The data analysis technique used is SEM-PLS analysis using the SmartPLS 3.0 program. The results of this study indicate that instagram social media has a significant effect on buying interest, instagram social media has a significant effect on consumer purchasing decisions, electronic word of mouth (EWOM) has a significant effect on buying interest, electronicword of mouth (EWOM) has an effect on consumer purchasing decisions, buying interest has a significant effect on consumer purchasing decisions, social media instagram has a significant effect on consumer purchasing decisions mediated by buying interest,  electronic word of mouth (EWOM) has a significant effect on consumer purchasing decisions mediated by buying interest.

scholarly journals Pemanfaatan Media Sosial Dalam Pemasaran Sosial Bagi Remaja

2020 ◽  
Vol 12 (1) ◽  
pp. 64
Author(s):  
Resti Sri Elwani ◽  
Firman Kurniawan
Keyword(s):  
Social Media ◽  
New Media ◽  
Social Marketing ◽  
Sampling Technique ◽  
Communication Strategy ◽  
Marketing Communication ◽  
Marketing Theory ◽  
Literature Study ◽  
Purposive Sampling ◽  
Use Of Social Media

Adolescent face very vulnerable period of transition from childhood to adulthood. Because adolescents do not have enough knowledge and awareness to get through this transition, adolescents often experience various kinds of problems. Genereasi Berencana Program (GenRe) is one of the interventions to overcome this problem. The high intensity of adolescents in using social media is the foundation of the GenRe program choosing this new media as one of their communication channels. The use of social media is considered as a communication strategy that is relevant and appropriate for adolescents. This study aims to examine how social media is used in social marketing for adolescents and how create an effective message on social media to increase adolescent awareness. The research was conducted through a descriptive qualitative approach to explain how social media is used as a channel for social marketing communication and how to create effective message on social media. Three informans were selected based on purposive sampling technique. Data collection was carried out by interview and literature study. The data analysis technique used in this study refers to Miles & Hubberman which consists of three subprocesses, namely data reduction, data presentation and drawing conclusions or verification. Social marketing theory is used for analysis to answer the problems in this study.  The results showed that social media can be utilized as a social marketing communication channel for adolescent.But,low engagement of substance content compared to non-substance is a challenge faced by GenRe programs on social media. Frequency, consistency and involvement of influencers are some of the strategies that can be implemented to overcome these problems. Remaja mengalami periode yang sangat rentan yaitu masa transisi dari masa anak-anak menuju masa dewasa. Karena remaja tidak memiliki pengetahuan dan kesadaran bagaimana melewati masa transisi ini mengakibatkan remaja seringkali mengalami berbagai macam masalah. Program Generasi Berencana (GenRe) adalah salah satu intervensi untuk mengatasi masalah tersebut. Tingginya intensitas remaja dalam mengakses media sosial menjadi landasan program GenRe memilih media baru tersebut sebagai salah satu saluran komunikasi mereka. Penggunaan media sosial dianggap sebagai strategi komunikasi yang relevan dan sesuai bagi remaja. Penelitian ini bertujuan untuk mengkaji bagaimana media sosial digunakan dalam pemasaran sosial bagi remaja dan bagaimana strategi pengemasan pesan yang efektif di media sosial untuk  meningkatkan kesadaran remaja. Penelitian dilakukan melalui pendekatan kualitatif yang bersifat deskriptif untuk menggali informasi secara mendalam dari narasumber agar mendapatkan penjelasan bagaimana media sosial digunakan sebagai saluran komunikasi pemasaran sosial bagi remaja dan bagaimana strategi pengemasan pesan yang efektif di media sosial. Tiga narasumber dalam penelitian ini dipilih berdasarkan teknik purposive sampling. Pengumpulan data dilakukan dengan wawancara dan studi literatur. Teknis analisis data yang digunakan dalam penelitian ini mengacu pada Miles & Hubberman yang terdiri dari tiga subproses, yaitu reduksi data, penyajian data dan penarikan kesimpulan. Teori pemasaran sosial digunakan untuk analisis dan membantu menjawab permasalahan dalam penelitian ini. Hasil penelitian menunjukkan media sosial dapat dimanfaatkan sebagai saluran komunikasi pemasaran sosial bagi remaja. Namun media sosial tidak dapat berdiri sendiri sehingga pemilihan omni-channel adalah strategi yang lebih efektif. Rendahnya engagement konten substansi dibanding nonsubstansi adalah tantangan yang dihadapi pemasaran sosial program GenRe di media sosial. Frekuensi, konsistensi dan pelibatan influencer adalah beberapa strategi yang dapat diimplementasikan untuk mengatasi permasalahan tersebut.

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