scholarly journals PEMANFAATAN SOCIAL MEDIA ANALYTICS PADA INSTAGRAM DALAM PENINGKATAN

2019 ◽  
Vol 8 (1) ◽  
pp. 34
Author(s):  
Muhamad Fitra Alfajri ◽  
Viranda Adhiazni ◽  
Qurrotul Aini
Keyword(s):  
Social Media ◽  
Data Visualization ◽  
Sampling Technique ◽  
Social Media Analytics ◽  
Purposive Sampling ◽  
Marketing Effectiveness ◽  
Marketing Activities ◽  
Qualitative Descriptive ◽  
Use Of Social Media

Currently Instagram is not only a means of communication and information, but has plagued several sectors, especially marketing. One marketing that often happens on Instagram is sales, advertising, branding, and service. To support marketing activities, it needs to be done not only through conventional or old ways, but also should use social media to better reach all the desired consumers. This study aims to find out the focus on the use of Social Media Analytics tools on Instagram as a medium in increasing marketing effectiveness. This research is qualitative descriptive by using purposive sampling technique. Social Media Analytics that is implemented by Instagram in helping users of business profiles is by providing Insight features in which there are three functions, namely activity, audience and content provided in the form of data visualization. The utilization of the insight feature on Instagram has an important role in helping business users in increasing the effectiveness of marketing their products and services.

scholarly journals STRATEGI PEMASARAN PAKET WISATA PILGRIM PT. DONGAN SAHUTA TOUR AND TRAVEL DI BALI

Jurnal IPTA ◽  
2017 ◽  
Vol 5 (1) ◽  
pp. 70
Author(s):  
Paradita Putri Amelia ◽  
Ni Made Oka Karini ◽  
Ni Gusti Ayu Susrami Dewi
Keyword(s):  
Data Collection ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Marketing Strategies ◽  
Literature Study ◽  
Purposive Sampling ◽  
Quality Product ◽  
Marketing Activities ◽  
Qualitative Descriptive

This study aimed to determine the marketing activities of pilgrim package tour that have been performed by PT. Dongan Sahuta Tour and Travel, develop strategies and also marketing programs that can be implemented by the company. Data collection by observation, interviews, questionnaires and literature study. The sampling technique used purposive sampling. Data were analyzed using qualitative descriptive analysis, analysis of the Likert scale and SWOT analysis approach. The results obtained there are four teen indicators of strengths, weaknesses of tree indicators, four indicators of opportunities and four indicators threats. Marketing strategies that can be implemented by the firm such as 1)create and develop a quality product, 2)provide rebates to customers who have used the services of PT. Dongan Sahuta Tour and Travel several times.The advice given are more active in the promotion by giving rebates, conduct marketing activities as E-commers, expand cooperation with business trips or individuals.

scholarly journals Pengaruh Personal Branding Felicya Angelista di Instagram Terhadap Loyalitas Pelanggan Produk Scarlett Whitening

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 329
Author(s):  
Leticia Leticia ◽  
Farid Rusdi
Keyword(s):  
Social Media ◽  
Customer Loyalty ◽  
Sampling Technique ◽  
T Test ◽  
Coefficient Of Determination ◽  
Purposive Sampling ◽  
Online Business ◽  
Personal Branding ◽  
Use Of Social Media ◽  
Test Requirements

With the rapid use of the internet in Indonesia which is dominated by the use of social media, various social media applications have emerged that can help everyone to get and share information easily and quickly. Social media is currently also being used as a new online business platform, one of which is Instagram social media. Social media is not only used as a photo and video sharing application, but Instagram is currently used as a promotional tool in terms of doing business and building Personal Branding online. Many people are currently building their Personal Branding through Instagram such as one beautiful Indonesian artist named Felicya Angelista who currently has 16.6 million Instagram followers. Felicya Angelista also takes advantage of Instagram as a new online business platform, namely Scarlett Whitening. Currently Scarlett Whitening is always being promoted by Felicya Angelista through her Instagram account so that Felicya Angelista's Instagram followers know about Scarlett Whitening and end up in loyalty. This study aims to determine whether there is an effect of Felicya Angelista's Personal Branding on Instagram on customer loyalty for Scarlett Whitening products. This study also uses a quantitative approach, and the analysis used is simple linear regression. The sampling technique used was non-probability with a purposive sampling approach, as many as 100 respondents from Instagram Scarlett Whitening. The technique used for data collection is a questionnaire. Test requirements analysis using validity, reliability, and normality tests. Likewise, the data validity technique used is the t test, simple regression analysis, correlation analysis, and analysis of the coefficient of determination. With the results of the t test, it shows that the t value is 2.770> 1.984 t table which shows that there is an influence from Felicya Angelista's Personal Branding via Instagram on customer loyalty for Scarlett Whitening products.Dengan pesatnya penggunaan internet di Indonesia yang didominasi oleh penggunaan media sosial, maka muncul berbagai macam aplikasi media sosial yang dapat membantu semua orang untuk mendapatkan dan berbagi informasi dengan mudah dan cepat. Media sosial saat ini juga digunakan sebagai wadah bisnis online yang baru, salah satunya adalah media sosial Instagram. Media sosial ini tidak hanya digunakan sebagai aplikasi berbagi foto dan video saja, tetapi Instagram saat ini digunakan sebagai alat promosi dalam hal berbisnis dan membangun Personal Branding secara online. Banyak kalangan yang saat ini membangun Personal Brandingnya melalui Instagram seperti salah satu artis cantik Indonesia bernama Felicya Angelista yang saat ini memiliki pengikut Instagram sebanyak 16,6 juta. Felicya Angelista juga turut memanfaatkan Instagram sebagai sarana bisnis onlinenya yang baru yaitu Scarlett Whitening. Saat ini Scarlett Whitening selalu di promosikan oleh Felicya Angelista melalui akun Instagramnya agar para pengikut Instagram Felicya Angelista mengetahui keberadaan Scarlett Whitening dan berakhir pada loyalitas. Penelitian ini bertujuan untuk mengetahui apakah ada perngaruh Personal Branding Felicya Angelista di Instagram terhadap loyalitas pelanggan produk Scarlett Whitening. Penelitian ini juga menggunakan pendekatan kuantitatif, dan analisis yang digunakan adalah regresi linear sederhana. Teknik penarikan sampel yang digunakan adalah non-probability dengan pendekatan purposive sampling, responden sebanyak 100 orang dari Instagram Scarlett Whitening. Teknik yang digunakan untuk pengumpulan data yaitu menggunakan kuesioner. Uji persyaratan analisis menggunakan uji validitas, reliabilitas, dan normalitas. Begitu juga dengan teknik keabsahan data yang digunakan adalah uji t, analisis regresi sederhana, analisis korelasi, dan analisis koefisien determinasi. Dengan hasil uji t menunjukkan nilai t hitung adalah 2.770 > 1,984 t table yang menunjukan bahwa adanya pengaruh dari Personal Branding Felicya Angelista melalui Instagram terhadap loyalitas pelanggan produk Scarlett Whitening.

scholarly journals USE OF SOCIAL MEDIA AND PHUBBING BEHAVIOR AGAINST FEAR OF LOSING

2021 ◽  
Author(s):  
Rina Rifayanti ◽  
Alma Yorinda ◽  
Zakki Abdallah Alkatiri ◽  
Muhammad Qori' Hasan
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Millennial Generation ◽  
Sampling Method ◽  
Sampling Technique ◽  
Purposive Sampling ◽  
Technological Advances ◽  
Use Of Social Media

The emergence of fear will lose among the millennial generation due to the influence of smartphones in an era that is increasingly developing with technological advances in social media. The widespread use of social media, Instagram, phubbing behaviour that appears is why someone often ignores the natural interlocutor in front of them. This study analyses the effect of using social media Instagram and phubbing behaviour on the fear of loss in Sungai Kunjang District on the millennial generation in Sungai Kunjang District. The sample of this study was 104 people using the nonprobability sampling technique with the purposive sampling method. The data collection used is a scale of fear of loss, social media, Instagram and phubbing behaviour. The four scales are arranged using a Likert model. The collected data were analyzed by using SPSS 25.0 for the Windows program. This study indicates a significant effect between social media Instagram and phubbing behaviour on the fear of losing. There is a positive and significant effect of using social media Instagram on the fear of losing. There is no effect between phubbing behaviour on fear of loss.

scholarly journals Social Media Marketing in Nepal: A Study of Travel Intermediaries of the Kathmandu Valley

2016 ◽  
Vol 9 (1) ◽  
pp. 29-43
Author(s):  
Arhan Sthapit ◽  
Ishwor Khadka
Keyword(s):  
Social Media ◽  
Product Information ◽  
Secondary Data ◽  
Sampling Technique ◽  
Social Media Marketing ◽  
Kathmandu Valley ◽  
Study Approach ◽  
The Status ◽  
Marketing Activities ◽  
Use Of Social Media

The paper examines the status of social media marketing activities in Nepal in the context of that of travel intermediaries in the Kathmandu Valley, and specifically probes into three key areas: use of social media in travel intermediary business, influence of social media on customers and customers’ response to social media sites (SMSs). Adopting a mixed study approach, the paper made use of both primary surveys (on travel intermediaries and customers between March-May, 2016) and secondary data search from the former’s SMSs for which a convenience sampling technique was used to choose the intermediaries from the Thamel area, the main travel tourism business hub of Nepal. The study found constant rise in the use of social media by travel intermediaries in communicating about product and price, which customers also most look for and respond to. Facebook alone and Facebook in combination with other social media was most popular among both intermediaries and customers; and SMSs are influential in making most customers buy the mixed category of travel products. What of the SMSs influences the customers most is the recall factor of the sought product information and comments and reviews. The findings can be useful to the travel managers in strengthening their social media marketing.

scholarly journals Pengaruh Instagram dan EWOM Terhadap Minat dan Keputusan Pembelian Konsumen Produk Skincare

2022 ◽  
Vol 14 (1) ◽  
pp. 11-28
Author(s):  
Maria Anita Carolina Kioek ◽  
Lena Ellitan ◽  
Yuliasti Ika Handayani
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Pls Analysis ◽  
Use Of Social Media

This study further finds out about the influence of instagram social media and electronic word of mouth (EWOM) as promotional media on buying interest and consumer purchase decisions on Somethinc skincare products. The sampling technique used is non-probability sampling by purposive sampling. As for the background of this research is the role of the use of social media Instagram and how influential electronic word of mouth (EWOM) on buying interest and consumer purchasing decisions. The research was conducted for skincare products with the SomeThinc brand. The sampling technique used is nonprobability sampling by purposive sampling. The sample used in this study were 105 respondents. The respondents in this study were required to be at least 17 years old, have an instagram social media account and have purchased SomeThinc skincare products. The data analysis technique used is SEM-PLS analysis using the SmartPLS 3.0 program. The results of this study indicate that instagram social media has a significant effect on buying interest, instagram social media has a significant effect on consumer purchasing decisions, electronic word of mouth (EWOM) has a significant effect on buying interest, electronicword of mouth (EWOM) has an effect on consumer purchasing decisions, buying interest has a significant effect on consumer purchasing decisions, social media instagram has a significant effect on consumer purchasing decisions mediated by buying interest,  electronic word of mouth (EWOM) has a significant effect on consumer purchasing decisions mediated by buying interest.

scholarly journals THE EFFECT OF PERCEIVED SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND LOYALTY THROUGH BRAND CONSCIOUSNESS AND VALUE CONSCIOUSNESS ON VIVO SMARTPHONE

2021 ◽  
Vol 2 (2) ◽  
pp. 96-105
Author(s):  
Chrein Yonathan Yoel . ◽  
Lena Ellitan ◽  
Robertus Sigit Haribowo Lukito .
Keyword(s):  
Social Media ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Sampling Technique ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Purposive Sampling ◽  
Value Consciousness ◽  
Marketing Activities

This research was conducted to determine the influence of Social Media Marketing Activities on Brand Loyalty through Brand Consciousness and Value Consciousness in Vivo smartphone. This research is casual research. The sampling technique uses non probability sampling by purposive sampling by purposive sampling. Respondents in this study were Vivo smartphone users and   followed one of the Vivo smartphone social media.  While the sample is 100 respondents. Data in this study were collected by distributing questionnaires using Google Form (online). The data analysis technique used is Structural Equation Modeling (SEM) using the SmartPLS 3 program.  The result in this research indicate that:  Perceived Social Media Marketing Activities has a positive and significant effect on Brand Loyalty, Brand Consciousness and Value Consciousness. Brand Consciousness has a positive and significant effect on Brand Loyalty. Value Consciousness has no effect Brand Loyalty. Perceived Social Media Marketing Activities through Brand Consciousness and Value Consciousness has no effect on Brand Loyalty in Vivo smartphone users

scholarly journals Pemanfaatan Media Sosial Dalam Pemasaran Sosial Bagi Remaja

2020 ◽  
Vol 12 (1) ◽  
pp. 64
Author(s):  
Resti Sri Elwani ◽  
Firman Kurniawan
Keyword(s):  
Social Media ◽  
New Media ◽  
Social Marketing ◽  
Sampling Technique ◽  
Communication Strategy ◽  
Marketing Communication ◽  
Marketing Theory ◽  
Literature Study ◽  
Purposive Sampling ◽  
Use Of Social Media

Adolescent face very vulnerable period of transition from childhood to adulthood. Because adolescents do not have enough knowledge and awareness to get through this transition, adolescents often experience various kinds of problems. Genereasi Berencana Program (GenRe) is one of the interventions to overcome this problem. The high intensity of adolescents in using social media is the foundation of the GenRe program choosing this new media as one of their communication channels. The use of social media is considered as a communication strategy that is relevant and appropriate for adolescents. This study aims to examine how social media is used in social marketing for adolescents and how create an effective message on social media to increase adolescent awareness. The research was conducted through a descriptive qualitative approach to explain how social media is used as a channel for social marketing communication and how to create effective message on social media. Three informans were selected based on purposive sampling technique. Data collection was carried out by interview and literature study. The data analysis technique used in this study refers to Miles & Hubberman which consists of three subprocesses, namely data reduction, data presentation and drawing conclusions or verification. Social marketing theory is used for analysis to answer the problems in this study.  The results showed that social media can be utilized as a social marketing communication channel for adolescent.But,low engagement of substance content compared to non-substance is a challenge faced by GenRe programs on social media. Frequency, consistency and involvement of influencers are some of the strategies that can be implemented to overcome these problems. Remaja mengalami periode yang sangat rentan yaitu masa transisi dari masa anak-anak menuju masa dewasa. Karena remaja tidak memiliki pengetahuan dan kesadaran bagaimana melewati masa transisi ini mengakibatkan remaja seringkali mengalami berbagai macam masalah. Program Generasi Berencana (GenRe) adalah salah satu intervensi untuk mengatasi masalah tersebut. Tingginya intensitas remaja dalam mengakses media sosial menjadi landasan program GenRe memilih media baru tersebut sebagai salah satu saluran komunikasi mereka. Penggunaan media sosial dianggap sebagai strategi komunikasi yang relevan dan sesuai bagi remaja. Penelitian ini bertujuan untuk mengkaji bagaimana media sosial digunakan dalam pemasaran sosial bagi remaja dan bagaimana strategi pengemasan pesan yang efektif di media sosial untuk  meningkatkan kesadaran remaja. Penelitian dilakukan melalui pendekatan kualitatif yang bersifat deskriptif untuk menggali informasi secara mendalam dari narasumber agar mendapatkan penjelasan bagaimana media sosial digunakan sebagai saluran komunikasi pemasaran sosial bagi remaja dan bagaimana strategi pengemasan pesan yang efektif di media sosial. Tiga narasumber dalam penelitian ini dipilih berdasarkan teknik purposive sampling. Pengumpulan data dilakukan dengan wawancara dan studi literatur. Teknis analisis data yang digunakan dalam penelitian ini mengacu pada Miles & Hubberman yang terdiri dari tiga subproses, yaitu reduksi data, penyajian data dan penarikan kesimpulan. Teori pemasaran sosial digunakan untuk analisis dan membantu menjawab permasalahan dalam penelitian ini. Hasil penelitian menunjukkan media sosial dapat dimanfaatkan sebagai saluran komunikasi pemasaran sosial bagi remaja. Namun media sosial tidak dapat berdiri sendiri sehingga pemilihan omni-channel adalah strategi yang lebih efektif. Rendahnya engagement konten substansi dibanding nonsubstansi adalah tantangan yang dihadapi pemasaran sosial program GenRe di media sosial. Frekuensi, konsistensi dan pelibatan influencer adalah beberapa strategi yang dapat diimplementasikan untuk mengatasi permasalahan tersebut.

PERSPEKTIF HALAL DAN SOSIAL MEDIA PADA PEMBELIAN KOSMETIK

2020 ◽  
Vol 3 (1) ◽  
pp. 45-55
Author(s):  
Larassanti Eka Putri ◽  
K. Bagus Wardianto ◽  
Ghia Subagia
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
Likert Scale ◽  
Quantitative Approach ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Female Consumers ◽  
Simultaneous Testing

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran logo halal dan iklan media sosial Instagram terhadap keputusan pembelian produk kosmetik.  Jenis penelitian yang digunakan adalah explanatory research dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah konsumen wanita yang menggunakan kosmetik Wardah di Bandar Lampung, dengan sampel sebanyak 100 responden. Teknik pengambilan sampel menggunakan purposive sampling. Data dikumpulkan menggunakan kuisioner, dan dianalisis menggunakan analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa kesadaran logo halal, dan iklan media sosial Instagram berpengaruh signifikan secara parsial maupun silmultan terhadap keputusan pembelian kosmetik. Kehalalan dapat menjadi branding yang semakin kuat, jika didukung dengan promosi melalui media sosial, yang mampu menjangkau segmentasi pasar yang lebih luas terhadap produk lokal.   ABSTRACT This study aims to determine the effect of Awareness of the Halal Logo and Instagram Social Media Ads on Wardah Cosmetics Purchasing Decisions. This type of research used in this research is explanatory research with a quantitative approach. The population in this study is female consumers who use Wardah cosmetics in Bandar Lampung. The sampling technique uses purposive sampling with a sample of 100 respondents. The data was obtained from a questionnaire using a Likert scale. The results of this study explain that Awareness of the Halal Logo, and Instagram Social Media Ads significantly influence Wardah Cosmetics Purchasing Decisions. Simultaneous testing results showed that Halal Logo Awareness and Instagram Social Media Ads had a significant effect on Wardah Cosmetics Purchasing Decisions.

Public relations in the age of data: corporate perspectives on social media analytics (SMA)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathy R. Fitzpatrick ◽  
Paula L. Weissman
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Media Analytics ◽  
Content Type ◽  
The Public ◽  
Management Function ◽  
Use Of Social Media ◽  
The Impact ◽  
Corporate Brands ◽  
Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

scholarly journals Peran Kepemimpinan Kepala Sekolah dalam Meningkatkan Disiplin Kerja Guru dan Pegawai di SMP PGRI 03 Kencong Jember

2021 ◽  
Vol 2 (1) ◽  
pp. 32-44
Author(s):  
Nuriyah Fikri Wahyuni ◽  
Siti Fatikhah Nur Aini ◽  
Umul Ulfa Mufida ◽  
Abdul Muhith
Keyword(s):  
Principal Leadership ◽  
School Environment ◽  
Sampling Technique ◽  
Learning Program ◽  
Purposive Sampling ◽  
Descriptive Research ◽  
Role Of Principal ◽  
Qualitative Descriptive ◽  
Financial Administration

This study aims to identify and describe the role of principal leadership in improving the work discipline of teachers and employees and to find out what obstacles are the obstacles to the role of principal leadership in improving the work discipline of teachers and employees at SMP PGRI 03 Kencong, Jember Regency. Is a type of qualitative descriptive research and uses purposive sampling technique. There are five roles of the Principal and two obstacles faced by the Principal in improving the work discipline of teachers and employees. The results showed that the principal of SMP PGRI 03 Kencong, Jember Regency carried out the role of a leader by planning and deliberating; as a manager by creating collaboration between teachers and employees; as an educator by preparing a learning program plan; as an administrator by managing facilities and infrastructure as well as financial administration; motivator by providing motivation with a conducive school environment. The obstacles faced by the principal in improving the work discipline of teachers and employees are teachers and employees who are less disciplined in carrying out their duties so that it is also difficult to improve their work discipline, as well as obstacles in inadequate school facilities and infrastructure. Keywords: employees, leadership, principals, teachers, work discipline Penelitian ini bertujuan untuk mengetahui dan mendeskripsikan peran kepemimpinan kepala sekolah dalam meningkatkan disiplin kerja guru dan pegawai dan untuk  mengetahui kendala apa saja yang menjadi penghambat peran kepemimpinan kepala sekolah dalam meningkatkan disiplin kerja guru dan pegawai di SMP PGRI 03 Kencong Kabupaten Jember. Penelitian ini merupakan jenis penelitian deskriptif kualitatif dan menggunakan teknik Purposive Sampling. Terdapat lima peran Kepala Sekolah dan dua kendala yang dihadapi oleh Kepala Sekolah dalam meningkatkan disiplin kerja guru dan pegawai. Dari hasil penelitian menunjukkan bahwa kepala sekolah SMP PGRI 03 Kencong Kabupaten Jember melaksanakan peran sebagai pemimpin dengan membuat perencanaan dan bermusyawarah; sebagai manajer dengan menciptakan kerjasama antara guru dan pegawai; sebagai pendidik dengan menyusun rencana program pembelajaran;sebagai administrator dengan mengelola sarana dan prasarana serta administrasi keuangan; motivator dengan memberikan motivasi  dengan lingkungan sekolah yang kondusif. Kendala yang dihadapi kepala sekolah dalam meningkatkan disiplin kerja guru dan pegawai yaitu guru dan pegawai yang kurang disiplin dalam melaksanakan tugas sehingga kesulitan pula dalam meningkatkan disiplin kerjanya, serta kendala dalam sarana dan prasarana sekolah yang belum memadai. Kata Kunci: disiplin kerja, guru, kepemimpinan, kepala sekolah, pegawai

Sign in / Sign up

Export Citation Format

Share Document