scholarly journals PEMANFAATAN MEDIA SOSIAL DAN MARKETPLACE UNTUK PENJUALAN PRODUK UMKM

2021 ◽  
pp. 849
Author(s):  
Wasino Wasino
Keyword(s):  
Social Media ◽  
Electronic Commerce ◽  
The Other ◽  
Online Store ◽  
Need Support ◽  
Online Stores ◽  
Use Of Social Media ◽  
And Training ◽  
Internet Network

UMKM is a business that someone, group, or company has already fulfill the terms or conditions as micro business.Base on the Jambi news site which can be accessed on February, 1 st 2021 represent the amount of UMKM thatlocated in Jambi City in 2020 is 3.513 UMKM. The main problem that exists in UMKM is classic namely funding. Besides that, the other problems is about UMKM products marketing and sales, and how to distribute them to reach wider. In total of 92 UMKM owner in Jambi were given seminars, socialization, and training that the use of social media and marketplace are important to support promotion, marketing and UMKM products distribution. Based on the discussion with owners of UMKM, known that UMKM owners are interested to take advantage of marketplace and online store to promote their UMKM products, however the facilities development for online stores not yet possible for them because they do not have the resources to support the online store. There is one UMKM ownerwho has made good use of e-commerce, namely through the use of business Instagram and Facebook and use ofmarketplaces. UMKM owners need assistance in electronic commerce and need support for a stable internet network in their area.Usaha Mikro, Kecil, dan Menengah yang disingkat menjadi UMKM merupakan usaha yang dimiliki oleh perorangan, kelompok, maupun badan usaha yang telah memenuhi syarat atau ketentuan sebagai usaha mikro. Berdasarkan pada situs berita Jambi yang diakses pada tanggal 01 Februari 2021 menunjukkan bahwa jumlah UMKM yang ada di kota Jambi pada tahun 2020 sebanyak 3.513 UMKM. Masalah utama yang dihadapi pelaku UMKM adalah klasik yaitu pendanaan. Selain itu masalah yang dihadapi adalah mengenai pemasaran dan penjualan produk UMKM dan cara pendistribusiannya untuk menjangkau yang lebih luas. Sebanyak 92 pelaku UMKM di Jambi diberikan seminar, sosialisasi dan pelatihan bahwa penggunaan media sosial dan marketplace sangat penting dalam mendukung promosi, pemasaran dan pendistribusian produk UMKMnya. Berdasarkan pada pembahasan bersama dengan para pelaku UMKM, diketahui bahwa para pelaku UMKM sangat tertarik dalam memanfaatkan marketplace dan online store untuk memasarkan produk UMKMnya, namun demikian pembangunan fasilitas untuk online store belum memungkinkan bagi mereka karena sumberdaya yang belum dimiliki untuk mendukung online store. Terdapar salah satu pelaku UMKM yang telah memanfaatkan ecommerce dengan baik yaitu melalui penggunaan instagram dan facebook bisnis serta marketplace. Para pelaku UMKM memerlukan pendampingan dalam melakukan perdagangan secara elektronik dan perlu dukungan jaringan internet yang stabil di daerahnya.

scholarly journals Medieøkologien i SKAM

2017 ◽  
Vol 6 (2) ◽  
pp. 60-66
Author(s):  
Ruth Grüters ◽  
Knut Ove Eliassen
Keyword(s):  
Social Media ◽  
New Media ◽  
Historical Perspective ◽  
18Th Century ◽  
Media Ecology ◽  
The Other ◽  
Media Platform ◽  
The Media ◽  
Use Of Social Media ◽  
Media Practices

AbstractTo understand the success of SKAM, the series’ innovative use of “social media” must be taken into consideration. The article follows two lines of argument, one diachronic, the other synchronic. The concept of remediation allows for a historical perspective that places the series in a longer tradition of “real time”-fictions and media practices that span from the epistolary novels of the 18th century by way of radio theatre and television serials to the new media of the 21st century. Framing the series within the current media ecology (marked by the connectivity logic of “social media”), the authors analyze how the choice of the blog as the drama’s media platform has formed the ways the series succeeded in affecting and mobilizing its audience. Given the long tradition of strong pedagogical premises in the teenager serials of publicly financed Norwegian television, the authors note the absence of any explicit media critical perspectives or didacticism. Nevertheless, the claim is that the media-practices of the series, as well as the actions and discourses of its followers (blogposts, facebook-groups, etc.), generate new insights and knowledge with regards to the series’ form, content, and practices.

scholarly journals PELATIHAN PENGGUNAAN SOSIAL MEDIA UNTUK MENGEMBANGKAN AKSES PASAR BAGI UMKM KABUPATEN SERANG

2020 ◽  
Vol 2 (2) ◽  
pp. 437-446
Author(s):  
Sindy Yulia Putri ◽  
Wiwiek Rukmi Dwi Astuti ◽  
Nurmasari Situmeang
Keyword(s):  
Social Media ◽  
Community Service ◽  
Digital Technology ◽  
Market Access ◽  
Training Methods ◽  
Service Program ◽  
Use Of Social Media ◽  
Develop Market ◽  
Strongly Agree ◽  
And Training

With advances in digital technology, MSMEs have great opportunities to take part in it. Various SMEs in Serang Regency are still experiencing problems in promoting their merchandise. This community service program (PKM) aims to transfer knowledge about the use of social media to develop market access for MSMEs in Serang Regency. Indonesia is still facing the Covid-19 pandemic. Therefore, the socialization and training methods are carried out through online webinars with interactive discussion. This discussion is useful for finding solutions to problems faced by MSME business actors in operating social media to increase income. The result of this PKM is that the participants understand the webinar material well. As many as 72.7% of participants have and will create virtual shops to promote their products and 63.6% of participants strongly agree that the ability to use social media is a must have to increase market access for MSME products.

scholarly journals ‘Women’s Work’ in Indonesia’s Social Media-based Online Store Business: Social Reproduction and the Feminization of Work

2020 ◽  
Vol 10 (1) ◽  
pp. 35-46
Author(s):  
Fathimah Fildzah Izzati
Keyword(s):  
Social Media ◽  
Social Reproduction ◽  
Women's Work ◽  
Online Store ◽  
Women’S Work ◽  
Working Space ◽  
The Social ◽  
Online Business ◽  
Online Stores ◽  
New Forms Of Work

This paper seeks to analyze ‘women’s work’ in Indonesia’s online shop businesses by looking at the forms of work that emerge in those businesses. This paper employs qualitative research methods by using transcribed in-depth interviews with 20 informants from six cities in Indonesia. By looking at flexibility as the defining characteristic of exploitation under platform capitalism, home as the central working space in the social media-based online store, and the ongoing process of feminization of work in the online business sector, this study advances two claims. First, the intersection between platform capitalism and logistics revolution in the online shop business has created new forms of work. Second, the social media-based online store, which is mostly operated by women, shows that flexibility and feminization of work under platform capitalism have direct impacts on the lives of the female business operators and their work. A closer look at the emergence of online stores also reveals how social reproduction work shapes ‘women’s work’ in the online business

The effect of Covid-19 in digital media use of Finnish physicians (Preprint)

2021 ◽  
Author(s):  
Minna Isomursu ◽  
Reija Kuoremäki ◽  
Mika Teikari
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Information Search ◽  
Healthcare Providers ◽  
Survey Study ◽  
Face To Face ◽  
Internet Resources ◽  
Use Of Social Media ◽  
Special Circumstances ◽  
And Training

BACKGROUND Covid-19 pandemic has boosted digitalization in healthcare, as mobility restrictions and social distancing rules have made healthcare providers to adopt digital tools to replace or complement face-to-face interactions. OBJECTIVE In this paper, we discuss results of a survey study about the effects of Covid-19 pandemic on physician’s use of digital media. We examine whether Covid-19 conditions have changed how physicians use internet resources for information search, how they engage in social media, and how they participate in online events. METHODS The study compares a survey conducted in Finland in spring 2020 with two identical surveys done in 2019 and 2018. Spring 2020 was the time when Finland executed mobility restrictions and re-organization of healthcare because of pandemic. Comparing results of this survey with the results of two previous years gives us a unique opportunity to do comparative analysis if the results of Covid-19 spring are different from earlier years. RESULTS Our results show that the use of digital media for information search did increase, but not more than the steadily rising trend of previous years. Use of print media was still strong, and complementary digital media sources had already been relatively high prior 2020 and continued to stay in that level. Use of social media had also been steadily rising among physicians, and this steady rise continued in 2020. However, our results indicate that Covid-19 situation had an effect on physician’s participation in online events organized by healthcare ecosystem stakeholders. There was a rise in numbers in participation to online congresses, symposia and training, and physicians took part in more eDetailing organized by healthcare ecosystem actors. CONCLUSIONS As use of digital media including social media was already high prior Covid-19 in Finland, our results do not show significant change because of special circumstances in 2020. However, our results show increased participation in online events. With increased participation, also the attitudes towards organized online events had changed more positive, which could indicate that the higher participation numbers could continue also when pandemic related restrictions will be removed.

Impact of Social Media Readiness on Social Media Usage and Competitive Advantage

2019 ◽  
pp. 246-267
Author(s):  
Apoorv Durga ◽  
M. L. Singla
Keyword(s):  
Social Media ◽  
Competitive Advantage ◽  
Success Rate ◽  
Failure Rate ◽  
Media Use ◽  
The Other ◽  
Value Chains ◽  
Media Usage ◽  
Effective Implementation ◽  
Use Of Social Media

Usage of social media within organizations' value chains has been increasing rapidly. There are several benefits and savings projected due to usage of social media. As a result, there is also a lot of hype that is typical of any new web phenomenon. On the other hand, saner voices are cautioning against excessive hype and point to high failure rate of social media initiatives. Lack of best practices or frameworks and incomplete understanding of how to make best use of social media are some of the reasons cited for this high failure of social media initiatives. In addition, there are several other aspects related to governance, people, and processes that need to be addressed to improve success rate of these initiatives. Therefore, effective implementation of a social media initiative includes addressing all those aspects that relate to governance, people, and processes. The authors use a construct, “Social Media Readiness,” that encapsulates these aspects. This chapter summarizes research that shows how readiness can impact social media use.

Investigating the Effects of Social Media on Higher Education with a Case Study

2020 ◽  
Vol 19 (01) ◽  
pp. 2040023 ◽  
Author(s):  
Mamoun Masoud Abdulqader ◽  
Yousof Zohair Almunsour
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Teaching And Learning ◽  
Faculty Members ◽  
The Other ◽  
Media In Education ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Teaching Learning

This research aims to investigate the effects of social media use on higher education teaching and learning as well as the students’ academic performance. A total of 275 students and faculty members from the College of Computer Science and Information Technology at Imam Abdulrahman Bin Faisal University took part in the study. The participants answered survey questions to analyse information on their use of social media in education and how that has affected their teaching, learning and grades. A majority of the participants reported that they used social media in training. However, they also stated that social media platforms were beneficial in academic matters. The number of participants who stated that the use of social media in learning helped improve their grades was 43%. The other 57% thought that social media had no impact on their grades or had an adverse effect or were undecided.

Is Social Media Use Socially Enhancing or Compensating?

2020 ◽  
Vol 15 (3) ◽  
pp. 269-288
Author(s):  
Rahul Gadekar ◽  
Peng Hwa Ang
Keyword(s):  
College Students ◽  
Social Media ◽  
Media Use ◽  
The Other ◽  
Social Media Use ◽  
Face To Face ◽  
The Social ◽  
Use Of Social Media ◽  
Manova Analysis ◽  
Compensation Hypothesis

Who benefits more from the use of social media—those who are already socialable and have a wide network of friends or those who do not and so seek to make up for their deficiency by going online? The social enhancement hypothesis says that extroverts benefit more through being able to enlarge their network of friends online more than introverts. The social compensation hypothesis, on the other hand, argues that social media use benefits introverts more; shy users who avoid face-to-face communication can communicate freely online. MANOVA analysis of the survey of 1,392 college students in a western state of India who are Facebook users found evidence predominantly for the social enhancement hypothesis.

scholarly journals FIGHTING OVER NDEBELE IDENTITY THROUGH ONLINE FORUMS: QUARRELS OF THE VANQUISHED?

2016 ◽  
Vol 25 (3) ◽  
Author(s):  
L P Siziba ◽  
F Wood
Keyword(s):  
Social Media ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Significant Role ◽  
The Other ◽  
Critical Discourse ◽  
Online Forums ◽  
Discursive Practices ◽  
Language And Culture ◽  
Use Of Social Media

Social media has transformed into a space of contest for identity, language and culture. In an attempt to reclaim, redefine and restore their distorted identity, the Ndebele people have taken to the use of social media as a forum to fulfil their quest. Unlike most cultures and identities the concept of Ndebeleness is a fluid ideology, because the concept of Nationalism in this culture involved a unification of various identities which in itself caused an identity divide in the Ndebele ideology. More recently the identity debates are centered on the concept of ‘who is Ndebele and who is an outsider?’ This article reflects on and discusses key ideas and cross-cutting themes around the evolution of ‘cultures’, discursive practices and other ‘language forms’ in Zimbabwe that have in recent years played a significant role in shaping ideas about Ndebele identity and the other. The research analyses these concepts using facets of critical discourse analysis as well as Primordial and Constructivist theories of identity. The article uses data collected from various social media forums for analysis purposes.

scholarly journals Pelatihan & Implementasi Social Media Profiling Untuk Meningkatkan Kompetensi Pada SMA Negeri 3 Semarang

2021 ◽  
Vol 4 (1) ◽  
pp. 26
Author(s):  
Indra Gamayanto ◽  
Sendi Novianto ◽  
Hanny Haryanto
Keyword(s):  
Social Media ◽  
Community Service ◽  
Deep Understanding ◽  
Life Changes ◽  
Valid Data ◽  
Service Training ◽  
Online Business ◽  
Training And Research ◽  
Use Of Social Media ◽  
And Training

AbstrakSocial media adalah P2P, dimana kita banyak mengalami perubahan hidup, saat social media telah masuk ke dalam proses sehari-hari. social media menjadikan kita lebih cepat dan lebih efektif serta efesien dalam melakukan sesuatu, seperti: cara kita berkomunikasi, memperluas jaringan pertemanan untuk mengenal orang-orang baru dan koneksi, mengembangkan market melalui business online dan memberikan pengaruh kepada orang lain melalui kepemimpinan kita di social media. Artikel ini merupakan pengembangan dan pelatihan yang kita berikan di SMA Negeri 3 Semarang dengan mengacu pada hasil penelitian yang telah kami publikasikan sebelumnya. Siswa dan guru akan mampu memahami bagaimana cara memperluas produk/jasa yang ditawarkan oleh melalui business online, melalui lingkaran internal dan eksternal yang diperluas, berikutnya kita akan mampu memahami bagaimana cara menjadi seorang netizen yang bijaksana mulai dengan memiliki pengetahuan, data yang valid, contoh-contoh studi kasus dan implementasi serta solusi yang kita berikan sehingga akan dapat meningkatkan inovasi dalam memecahkan sebuah masalah. Lebih jauh lagi, kita akan memahami tipe-tipe kepemimpinan di social media, sehingga kita dapat mengetahui kita adalah tipe apa dalam hal memimpin dan memberikan pengaruh kepada orang lain melalui social media. Hasil dari pengabdian masyarakat, pelatihan dan penelitian ini adalah meningkatnya kompetensi siswa dan guru dalam menghadapi globalisasi dan pemahaman yang mendalam mengenai penggunaan social media secara lebih efektif, efesien, tepat sasaran dan mampu bersaing secara global. Kata kunci: Social media, Profiling, Sumber Daya Manusia, Komunikasi, Wise netizen AbstractSocial media is P2P, where we have experienced many life changes, when social media has entered into our daily processes. social media makes us faster and more effective and efficient in doing things, such as: the way we communicate, expand our network of friends to get to know new people and connections, develop markets through online business and influence others through our leadership in social media. This article is a development and training that we provide at SMA Negeri 3 Semarang by referring to the research results that we have previously published. Students and teachers will be able to understand how to expand the products / services offered by online business, through expanded internal and external circles, then we will be able to understand how to become a wise netizen starting with having knowledge, valid data, examples- examples of case studies and implementation as well as solutions that we provide so that it will increase innovation in solving a problem. Furthermore, we will understand the types of leadership in social media, so that we can find out what type we are in terms of leading and influencing others through social media. The results of this community service, training and research are the increased competence of students and teachers in facing globalization and a deep understanding of the use of social media more effectively, efficiently, right on target and able to compete globally. Keywords: Social media, Profilling, Human Resource, Communication, Wise netizen

scholarly journals PENGGUNAAN SOSIAL MEDIA DALAM MENINGKATKAN USAHA UMKM JAMBI DI TENGAH PANDEMI

2021 ◽  
pp. 119
Author(s):  
Viny Christanti M
Keyword(s):  
Social Media ◽  
Human Resources ◽  
Limited Ability ◽  
Meeting Room ◽  
Need Support ◽  
Use Of Social Media ◽  
The Right ◽  
Online Seminar

Jambi MSMEs are one of the MSMEs that need support in dealing with this pandemic. FTI Untar helped several Jambi SMEs who needed assistance to increase their knowledge in running a business during this pandemic. These MSMEs also need assistance in overcoming problems in running a business by utilizing social media. Although there are many social media used in running businesses in various fields, it should be realized that not all MSMEs can directly apply the use of social media. Limited human resources, limited ability to use technology, geographical conditions that are not possible or the availability of products that can be met affect the ability of MSMEs to use social media. Eleven Jambi UMKM partners who are members of group B1 need assistance in using and maximizing the use of social media to support their businesses. In this service, assistance is provided in the form of material presentation about E-Commerce which can be started from the use of social media and choosing the right solution in the use of social media. The presentation of the material is carried out in the form of an online seminar that conveys the differences between E-Commerce and the various applications that can support the technology. Suggestions regarding possible solutions are given in the form of discussions with each partner who attends this online meeting room. The expected end result is that eleven partners can gain knowledge about whether they are currently using E-Commerce technology. In addition, it is hoped that partners can help to think about whether solutions for using social media can be carried out and how they can maximize the use of social media.UMKM Jambi merupakan salah satu UMKM yang membutuhkan dukungan dalam menghadapi masa pandemi ini. FTI Untar membantu beberapa UMKM Jambi yang membutuhkan bantuan untuk meningkatkan pengetahuan dalam menjalankan usaha saat pandemi ini. UMKM ini juga membutuhkan pendampingan dalam mengatasi masalah dalam menjalankan usaha dengan memanfaatkan sosial media. Walaupun sudah banyak sosial media yang digunakan dalam menjalankan usaha diberbagai bidang, perlu disadari bahwa tidak semua UMKM dapat langsung menerapkan penggunaan sosial media tersebut. Keterbatasan sumber daya manusia, keterbatasan kemampuan dalam menggunakan teknologi, keadaan geografis yang tidak memungkinkan atau ketersediaan produk yang dapat dipenuhi mempengaruhi kemampuan UMKM dalam menggunakan sosial media. Sebelas mitra UMKM Jambi yang tergabung dalam kelompok B1 membutuhkan pendampingan dalam menggunakan dan memaksimalkan penggunaan sosial media dalam mendukung usaha mereka. Dalam pengabdian ini diberikan pendampingan dalam bentuk pemaparan materi mengenai E-Commerce yang dapat dimulai dari penggunaan sosial media dan memilih solusi apa yang tepat dalam penggunaan sosial media. Pemberian pemaparan materi dilakukan dalam bentuk seminar online yang menyampaikan apa perbedaan E-Commerce dan berbagai aplikasi yang dapat mendukung teknologi tersebut. Pemberian saran mengenai solusi yang dapat dilakukan diberikan dalam bentuk diskusi dengan setiap mitra yang hadir ruang pertemuan online ini. Hasil akhir yang diharapkan adalah sebelas mitra dapat memperoleh pengetahuan mengenai apakah mereka saat ini sudah menggunakan teknologi E-Commerce. Selain itu diharapkan mitra dapat membantu untuk memikirkan apakah solusi penggunaan sosial media dapat dilakukan dan bagaimana mereka dapat memaksimalkan penggunaan sosial media.

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