scholarly journals KEPUTUSAN PEMBELIAN PADA BRAND AWARENESS SEPATU PAKALOLO

2019 ◽  
Vol 13 (1) ◽  
pp. 59-70
Author(s):  
Santi Sartika ◽  
Mutia Mawardah

Abstract : This study aims to determine the relationship between brand awareness with the purchase decisions consumer of Pakalolo shoes in the JM Group Palembang. The hypothesis proposed in study is  there a relationship between brand awareness with the purchase decisions consumer of Pakalolo shoes in the JM Group Palembang. The population in this study were280 subjects, and sampled as many as 155 subjects. This research used nonprobability sampling technique that is incidental sampling. Researched measuring instruments used the brand awareness with purchase decisions. Analysis techniques using simple regression analysis by using SPSS version 20.0 for windows. The results showed a correlation coefficient (r) of 0,303 with a coefficient of determination (R-square) of 0,092 and p = 0,000 (p < 0,01). This suggests that the hypothesis is accepted. The results showed that there is a very significant relationship between brand awareness with the purchase decisions consumer of Pakalolo shoes in the JM Group Palembang. The contribution of the independent variable on the dependent variable it 9,2%.   Keywords: Brand Awareness, Purchase Decisions, Pakalolo Shoes.   Abstrak : Penelitian ini bertujuan untuk mengetahui hubungan antara brand awareness dengan keputusan pembelian konsumen sepatu pakalolo di JM Group Palembang. Hipotesis yang diajukan dalam penelitian ini adalah ada hubungan antara brand awareness dengan keputusan pembelian konsumen sepatu pakalolo di JM Group Palembang. Jumlah populasi dalam penelitian ini sebanyak 280 orang dan yang di jadikan sampel sebanyak 155 orang yang di dapat melalui teknik nonprobability sampling yaitu incidental sampling. Alat ukur yang digunakan dalam penelitian ini adalah skala brand awareness dengan keputusan pembelian. Teknik analisis menggunakan teknik analisis regresi sederhana dengan bantuan SPSS versi 20.0. Hasil analisis data penelitian dengan computer menggunakan program SPSS 20.0 for Windows, menunjukkan koefisien korelasi (r) sebesar 0,303, koefisien determinasi (Rsquare) sebesar 0,092, sertanilai p = 0,000 (p < 0,01) pada uji regresise derhana. Hal ini menunjukkan bahwa hipotesis diterima. Hasil analisis tersebut menunjukkan bahwa ada hubungan yang sangat signifikan antara brand awareness dengan keputusan pembelian konsumen sepatu pakalolo di JM Group Palembang. Komunikasi. Sumbangan variable bebas terhadap variable terikat sebesar 9,2%.   Kata Kunci : brand awareness, KeputusanPembelian, Sepatu Pakalolo

2020 ◽  
Vol 4 (2) ◽  
pp. 95-100
Author(s):  
Delvia Muslida ◽  
Firman Firman ◽  
Riska Riska

This research is based on the phenomenon that is happening related to the relationship between teacher role models with disciplinary behavior and the influence of role models on student disciplinary behavior. This research is quantitative with descriptive correlational research. The sample in this study replaced 272 students who were determined through a proportional stratified random sampling technique. The instruments used were the teacher’s exemplary questionnaire and student disciplinary behavior questionnaire. Besides that, the researcher also used a Likert scale model instrument with five alternative answers. Data analysis techniques using simple regression analysis. And the results of the study show the influence of teacher exemplary behavior on student disciplinary behavior at school.


2020 ◽  
Vol 14 (2) ◽  
pp. 127-138
Author(s):  
Igo Apriyanto ◽  
Dwi Hurriyati

 This study aims to look at the relationship between cognitive styles by encouraging the future in class XII students of SMK YP Gajah Mada Palembang. The number of participants in this study were 250 students, as many as 118 students were sampled as try outs and 152 samples were taken by research through random sampling techniques. The measuring instrument used in this study is the Cognitiv style scale with future orientation. The analysis technique used is a simple regression analysis technique with the help of SPSS version 20.0. The results of the analysis of research data with a computer using SPSS 20.0 for windows, the correlation coefficient (r) of = 0.988, the coefficient of determination (r2) of = 0.975 and the value of p = 0.000, p <0.01 in the simple regression test. These results indicate that there is a very significant relationship between cognitive style with future orientation in class XII students of SMK YP Gajah Mada Palembang. The effective contribution of the independent variable to the independent variable was 97.5%.


Author(s):  
Gugum Gumilang Wirakanda ◽  
Dematria Pringgabayu ◽  
Suci Fika Widyana

The research aims are to determine customer ratings of Sales Promotion conducted by Blibli.com, determine purchasing decisions made by Blibli.com customers, and determine the effect of Sales Promotion variables on Purchasing Decisions. The population in this research is Blibli.com customers with a total sample of 100 respondents using non-probability sampling methods, namely the accidental sampling technique. This research uses descriptive analysis techniques and simple regression. The results of this study indicate that customer ratings of sales promotion conducted by Blibli.com are "good". Based on the results of simple regression analysis and hypothesis testing shows that the sales promotion variable has a positive and significant effect of 71.1% on the purchase decision variable.


2019 ◽  
Vol 3 (1) ◽  
pp. 31-41
Author(s):  
Sri Sudiarti

The objectives of this research are to know and to analyze about the effect of Continuous Improvement on the performance of employees at PT. Rentang Buana Niagamakmur (PT.RBN) Tasikmalaya. Research method which applied in this research is survey research method, while data collecting technique is done by through questionaire. Sampling technique applies sample is accidental sampling technique and the size sample is 55 respondents. Data analysis techniques used in the study is simple regression technique, analysis of the coefficient of determination  and t test. The results showed that the Continuous Improvement  including both criteria, including employee performance criteria, as well as Continuous Improvement  has a positive influence on employee performance of 76,4% in PT . Rentang Buana Niagamakmur (PT.RBN) Tasikmalaya.


Author(s):  
Muhammad Hasbillah ◽  
Herman Herman

This research aims to determine the relationship between balanced and the ability to dribble, the relationship between eye-foot coordination and the ability to dribble, and the relationship between balanced and eye-foot coordination on the ability todribble in futsal game Karsa Utama Putri Wajo’s club. The research was correlational research, with the independent variable was balanced and eye-foot coordination, while the dependent variable was the ability to dribble. The population of theresearch was Karsa Utama Putri Wajo's club players and the sampling technique used was total sampling technique with the total sample was 25 players. The analysis technique used was descriptive analysis, correlation analysis, regression analysis. The results showed that 1)There was a significant relationship between balanced and the ability to dribble in Karsa Utama Putri Wajo's club players with a correlation value (r) = 0,738. 2) There was asignificant relationship between eye-foot coordination on the ability to dribble in Karsa Utama Putri Wajo's club players with a correlation value (r) = 0,553. 3) There was asignificant relationship between balanced and eye-foot coordination on the ability to dribble in Karsa Utama Putri Wajo's club player swith a correlation value (r)=0.823,and a coefficient of determination (R2) = 0.677 or equal to 67,7%. Thus, it can be concluded that there is a significant relationship between balanced and coordination of the ankle son the ability to dribble in futsal game of Karsa Utama Putri Wajo's club.


GANEC SWARA ◽  
2021 ◽  
Vol 15 (1) ◽  
pp. 940
Author(s):  
SRI AYU FEBRIANTI ◽  
I GUSTI AYU OKA NETRAWATI ◽  
I GUSTI PUTU BAGUS SUASTINA

      The aim of this study is to analyzed the influence of leadership style on managerial performance and the reward system as the moderating variable that may affect the relationship of leadership style on managerial performance. The type of this research is associative. Respondents are managers and staff with the lowest level of supervisor in the entire supermarket in Mataram, as many as 66 respondents. Sampling technique is census. Using simple regression analysis and Moderated Regression Analysis (MRA) as analysis.      The results showed that leadership style negative significantly influence on managerial performance and the reward system influence negatively significant the relationship of leadership style on managerial performance.


PSYCHE 165 ◽  
2021 ◽  
pp. 32-39
Author(s):  
Aprian Istiono ◽  
Mamang Efendy

Prosocial behavior and help should be shared by everyone in the face of the COVID-19 pandemic, especially for village volunteers directly involved in providing assistance and assistance in the midst of the COVID-19 pandemic established by the Ministry of Villages PDTT. Prosocial behavior must certainly be owned by village volunteers in carrying out their duties properly. One of the factors that make up prosocial behavior is emotional maturity, emotional maturity plays an important role for volunteers to manage their emotions well in carrying out their duties. The purpose of this study is to find out the relationship between emotional maturity and prosocial behavior as well as differences in emotional maturity and prosocial behavior reviewed from the sexes. The research sample consisted of 72 village volunteers who were randomly selected sampling. Data collection uses emotional maturity scale and self-developed prosocial behavior scale by researchers. Data analysis techniques use simple regression analysis and t-testing. The results showed there was a very significant relationship between emotional maturity and prosocial behavior in village volunteers versus COVID-19. The results also showed no significant differences in prosocial behavior between male volunteers and female volunteers and there was no significant difference in emotional maturity between male volunteers and female volunteers. Which means emotional maturity is an important predictor for prosocial behavior, and prosocial behavior and emotional maturity do not differ between men and women.


2020 ◽  
Vol 1 (1) ◽  
pp. 99-111
Author(s):  
Abdillah Abdillah ◽  
Ahmad Sulaiman

The research aims to (1) reveal the work motivation teachers in SMA Muhammadiyah 02 Tj. Sari Medan, (2) reveal the teacher communication at SMA Muhammadiyah 02 Tj. Sari Medan, and (3) reveal the contribution of work motivation to the teachers’ performance in high school Muhammadiyah 02 Tj. Sari Medan. Sample withdrawal is done by probability sampling technique using total sampling method, with the number of samples used is 27 people. Data is collected using a Likert scale that has been tested with validation and its reabilitations. Data in analysis with simple regression techniques. The results of the first hypothesis analysis showed that the correlation coefficient between the work motivation variable (X1) and performance (Y) amounted to 0.263 thus the relationship is relatively weak. Meanwhile, based on the above summary of visible coefficient of determination (R2) obtained from the calculation of 0.069 which gives the meaning that the work motivation (X1) contributes to the contribution of 0.069 x 100% = 6.9% against performance (Y).


2020 ◽  
Vol 1 (2) ◽  
pp. 191-209
Author(s):  
Elis Istanti ◽  
Jawoto Nusantoro ◽  
Gustin Padwa Sari

This study aims to examine and analyze the influence of accounting understanding level, cost perceptions ofintentions to take Chartered Accountant (CA) professional certification with motivation as a moderatingvariable. This study uses a quantitative method of associative and verification approaches. The object of thisresearch is the S1 Accounting Study Program students at Muhammadiyah University of Metro. The studypopulation was 406 students. The sampling technique used is purposive sampling, so as to obtain a sample of102 students. Data analysis techniques in this study used descriptive statistics, classic assumption tests,moderated regression analysis, hypothesis testing and coefficient of determination tests. Data were analyzedusing SPSS version 20. The results of this study indicate that: 1) The accounting understanding level did notsignificantly influence the intention to take Chartered Accountant (CA) professional certification, 2) Perceptionof cost had a significant effect on the intention to take Chartered Accountant (CA) profession certification, 3) Motivation was able to moderate the relationship between the level of accounting understanding of intention to take Chartered Accountant (CA) professional certification, 4) Motivation was able to moderate the relationshipof perceived cost to intention to take Chartered Accountant (CA) profession certification.  


Author(s):  
Nur Hikmah

RELATIONSHIP BETWEEN MOTIVATION WITH ORGANIZATIONAL COMMITMENTThis research is classified into a correlational research which consists of one independent variable, Motivation (X) with one dependent variable, Organization Commitment (Y). The hypothesis of the research is: There is a positive correlation  between motivation and organization commitment. This research was conducted in Cipayung, Depok, West Java, Indonesia. The population of 104 teacher, and randomly selected as sample 82 teachers. The method of collecting research data in the field uses the survey method while the statistical method of data analysis uses correlation analysis techniques, simple regression analysis. Hypothesis measurement is taken both at the significance level α = 0.05 and at the significance level α = 0.01. Based on the calculation results, the research results are obtained: there is a very significant positive relationship between Motivation with organization commitment with the regression equation that is Ŷ = 96.16 + 0.36X, the correlation coefficient (ry) of 0.411, and the coefficient of determination (ry2) of 0.169 or 16.9. Based on the above calculation results, it can be concluded that motivation can be increased through organization commitment


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