scholarly journals ANALISIS STRATEGI CORPORATE IMAGE TERHADAP KEPUTUSAN CALON MAHASISWA MENDAFTAR DI PTS (STUDI PADA TIM PENERIMAAN MAHASISWA BARU (PMB) UNIVERSITAS WIRARAJA)

PUBLIC CORNER ◽  
2020 ◽  
Vol 14 (2) ◽  
pp. 1-12
Author(s):  
Roos Yuliastina ◽  
Ach. Andiriyanto

Setiap organisasi pasti memiliki tujuan, yaitu organisasi yang hadir dengan tujuan mencari keuntungan (profit oriented) maupun hadir sebagai organissai yang memiliki tujuan memberikan pelayan kepada publik (non-profit oriented). Begitu pula dengan Perguruan Tinggi, perguruan tinggi swasta maupaun perguruan tinggi pasti memiliki arah dan tujuan. PTS maupun PTN sebagai organisasi non- profit oriented sebagai organisasi berbasis sosial, Meskipun pada dasarnya kehadiran PTS adalah organisasi berbasis sosial yang identik dengan kegiatan non- profit oriented, jika dihadapkan dengan kepentingan mencari dan mengumpulkan calon peserta didik pada akhirnya tidak lepas dari kepentingan – kepentingan komersil. Penelitian ini ingin mengetahui bagaimana startegi PTS khususnya Universitas Wiraraja dalam membangun good coporate image dalam rangka mempertahankan citra positif untuk mempengaruhi calon mahasiswa agar bersedia memilih atau memutuskan berkuliah du Universitas ini. Penelitian ini menggunakan metode kualitatif, adapun  hasil penelitian diketahui bahwa dalam kegiatan membangun good coorporate image, Universitas Wiraraja menggunakan empat kegiatan dalam mewujudkan citra positif organisasinya, diantaranya:   Menciptakan public understanding menciptakan Public Confidence, menciptakan Public Support, dan menciptakan Public Coorpooration. Empat komponen ini nyatanya berpengaruh terhadap pengambilan keputusan calon mahasiswa untuk berkuliah di Universitas Wiraraja, dengan ukuran indikator para mahasiswa memilih atas dasar (1) Pengalaman, (2) Fakta, dan (3) rasional, berdasarkan informasi yang diperoleh dari kegiatan sosialisi dan promosi kampus Wiraraja.

Academia Open ◽  
2021 ◽  
Vol 5 ◽  
Author(s):  
Mochammad Kohar

An interesting phenomenon occurs in the implementation of education, especially when new students are accepted. People seem to have understood which schools are appropriate to send their sons/daughter to, for them the criteria for schools that have a good image are schools that succeed in satisfying educational service users (users). The research was conducted at SD Muhammadiyah 1 Sedati which in fact includes a newly established school that is able to compete with other schools in the surrounding environment. The focus of this research is; 1). What is the marketing strategy at SD Muhammadiyah 1 Sedati, 2). What are the strengths of SD Muhammadiyah 1 Sedati as a new educational institution to market educational institutions. This research includes qualitative research. The results of this study are: (1). Education services at SD Muhammadiyah 1 Sedati prioritize efforts to fulfill customer expectations and satisfaction, (2). Marketing Strategy in improving the image of the school. However, an effective strategy at SD Muhammadiyah 1 Sedati is to build an image of service satisfaction through word of mouth and by using the power of the Muhammadiyah Sedati Branch Manager (3). The impact of the marketing strategy and its implications for imaging at SD Muhammadiyah 1 Sedati are as follows; a). High customer loyalty of education service users (public understanding). b). Public confidence is getting stronger (public confidence), c). The existence of community support (public support), d). Establishing effective cooperation between schools and parents (public corporation)


Author(s):  
Volodymyr Tarasyuk

and Scholarly Comprehension The unbalanced state apparatus in the conditions of the law enforcement system inaction and the chaotic actions of the authorities aimed at overcoming the crisis caused by the resistance of oligarchic capital eloquently testify to the need to implement systematic programs to restore and develop strategic directions of the state. Strengthening and separating regional elites from the center weakens the role and discredits central governments; the loss of control over the strategic sectors of the economy monopolized by the oligarchs requires the government to constantly seek a compromise between the interests of the state and meet the needs of corrupt capital; lack of own (national) programs for the development of education and science, national security and defense, information policy – led to the introduction of foreign ideas and concepts, sometimes outdated and sometimes irrelevant to modern Ukrainian conditions (for example, the introduction of restrictive economic instruments contribute to the destruction of countries, unable to provide their needs with their own resources at least 90%). The constant reduction of financial, natural, and human resources has led to growing public discontent with the oligarchs who «colonized Ukraine» in the late 1990s and early 2000s and, depending on Russian markets, pursue their own mercantile interests contrary to state interests. Elite change is one of the most pressing and painful issues related to the restoration of subjectivity and statehood in the Ukrainian state. None of the previous mass protests, the Orange Revolution and the Revolution of Dignity, led to a change of elites as the primary, basic cause of mass discontent. Policy inclusiveness and economic monopolization do not help restore public confidence in government actions and decisions. Domestic elites are in one way or another closely connected (dependent) with oligarchic capital – whether financial, political or media. Thus, Ukrainian elites can be confidently called pro-oligarchic, and oligarchs – representatives of domestic elites. The public demand for the de-elitization of the oligarchs has every reason to grow into another Maidan. In Ukraine, during the thirty years of independence, no conditions have been created for the professional realization of educators, scientists, doctors, journalists, engineers, etc. All so-called non-profit professions are in deep decline. Market relations have gradually transformed into market thinking – a liberal economy turns us into a market society. When measuring education, medicine, politics, friendship or family relations according to the standards of market thinking – the market suffers, and public relations, and education, medicine, science, politics, etc. – none of these categories can be market by definition.


Author(s):  
Olga Panchikhinа ◽  
◽  
Rimma Akhmetyanova ◽  

The paper, based on the analysis of data from sociological surveys, deals with problems of interaction between local self-government bodies and non-commercial organization (NCO). The article states that the process of forming partnerships between local governments and NCOs is in the process of being institutionalized. The collaboration initiative is more in the hands of the non-profit sector. Despite the generally favorable NCO-climate in the Republic of Bashkortostan, the attitude of local governments towards the non-profit sector as an equal partner in solving social problems and working with the population is developing at a rather slow pace. An important direction is to increase public confidence in the NCO through the development of civil sector information system to provide the best information to society.


2017 ◽  
Vol 1 (1) ◽  
pp. 47
Author(s):  
Amsori Amsori

The purpose of this article is to explain the extension activities of political education for voters in order to improve public understanding of voters, in this case represented by the Students of Senior High School in the district of Tanjung Priok. The method used is a qualitative approach. Data analysis techniques in this study using a descriptive model. The conclusion of this article is all parties must be able to support the efforts of the election organizers in terms of improving the quality of electoral processes; Increase voter participation; Improving public confidence in the democratic process; Generating volunteerism and civil society in the elections and democratization agenda.


1986 ◽  
Vol 80 (4) ◽  
pp. 1209-1226 ◽  
Author(s):  
Gregory A. Caldeira

Systematic study of changes in support for the U.S. Supreme Court across time has not been undertaken. Armed with a time series of observations from 1966 through 1984, I provide a description of the ebb and flow of public esteem for the Court. Then I outline and test several plausible propositions about the dynamics of support. Statistical analyses compel the conclusion that apart from a relatively constant core of support, increases in judicial activism, inflation, and solicitude for the rights of the accused decreased confidence in the Court; the events surrounding Watergate and increases in presidential popularity and the public salience of the Court brought about increased popular esteem for the high bench. Previous scholars, based on cross-sections of individuals, have emphasized the public's ignorance of and disinterest in the Supreme Court and judicial policy making. The responsiveness of public support for the Court in the aggregate to political events and shifts in the behavior of the justices stands in stark contrast to the conventional image of United States citizenry as singularly out of touch with and unmoved by the Supreme Court.


2019 ◽  
Vol 48 (Supplement_3) ◽  
pp. iii17-iii65
Author(s):  
Fiona Foley ◽  
Roisin Guiry

Abstract Background Dementia Understand Together is a public support, awareness and stigma reduction campaign aimed at inspiring people from all sections of society to stand together with the 55,000 Irish people living with dementia. Led by the HSE working with The Alzheimer Society of Ireland and Genio it is supported by over 40 partner organisations and 230+ community champions, who are creating communities that actively embrace and include those living with dementia and their families. Methods The campaign uses personal testimonial TV commercials, radio advertising, social media and national and local news stories to build understanding among the general public about dementia. At a local level the campaign is growing a movement of people who are taking action to creative inclusive communities across Ireland. Extensive research using national biennial public surveys (2016 and 2018) (N=1003) and campaign evaluation tools has and continues to inform the development and progression of the campaign. Results 33% of respondents described themselves as knowing a lot about dementia, up from 24% in January 2016. There was a significant difference in attitudes between those who were aware of the campaign and those who were not. Dementia risk reduction is a key message of the national campaign and 52% of respondents were aware that there are things they can do to potentially reduce their risk – up from 46% in 2016. 59% who saw the TV campaign said they were impacted in some way as a result of the personal stories featured and stated that they took some action, such as calling into a friend. Conclusion The development and implementation of the campaign is a partnership approach between the leading organisations working in the area of dementia. Findings show that the campaign is creating better understanding of dementia among the general public, increasing awareness of the condition and risk reduction, and is inspiring people to take actions.


Author(s):  
La Shun L. Carroll

<p>The purpose of this article is to present an evidence-supported curriculum covering the fundamentals of logic, reasoning, and argumentation skills to address the emphasized basic knowledge, skills, and abilities required to be scientifically literate, which will prepare the public to understand and engage with science meaningfully.  An analytic-synthetic approach toward understanding the notion of public is taken using a theoretical biomimetics framework that identifies naturally occurring objects or phenomena that descriptively captures the essence of a construct to facilitate creative problem- solving.  In the present case, the problem being solved is how to reconcile what is meant by public, how it ought to be interpreted, determining the diverse levels of confidence in science that exist, and various understandings of science all with one another.  The results demonstrate there is an inherent denotative-connotative inconsistency in the traditional notion of public that can be explicated through the concept of a fractal allowing for comprehension of the relationship between public confidence in, and understanding of, science.</p>


2020 ◽  
pp. 74-85
Author(s):  
Mariya Poltavskaya ◽  
Elena Danilova ◽  
Elena Abashkina

The article provides an analysis of the formation of the social services market in the Volgograd region since the adoption of a federal law that introduced fundamental changes in the field of social services, allowing non-profit organizations to act as full participants in the social services market. A review of domestic publications addressing key issues is presented: economic and managerial aspects of access of non-profit sector organizations to the social services market, infrastructure support, the formation of a state support system, successful regional practices. The role of non-governmental suppliers in the social services market is shown, the specifics of the modern institutional structure of the social services market are described. The current state of the social services market is characterized, the data of the report of the Ministry of Economic Development of Russia for 2018 on the implementation by the constituent entities of the Russian Federation of measures to ensure access to non-profit organizations to budgetary funds are presented. The main quantitative indicators of the social services market of the Volgograd region are highlighted. The results of a sociological study showed that the majority of the population does not use the services of non-profit organizations, the popularity of their services is low, and free services are most in demand. The possibilities of non-profit organizations when entering the social services market of the Volgograd region were identified: extensive experience in providing services, the availability of proven social technologies, targeted nature of assistance, customer focus. Despite the creation of conditions for expanding the access of non-governmental organizations to budget financing, there are barriers to accessing the social services market: delayed cost recovery when services are completed, economically unjustified tariffs, insufficient compensation to non-state suppliers, unnecessarily bureaucratic reporting procedure of non-profit organizations for services provided. To develop the demand and supply of non-profit organizations, it is necessary to inform the beneficiaries in more detail about the quality of the services provided, tariffs, increase the level of public confidence, introduce successful experience in other regions. Creating favorable social and economic conditions, consolidating the efforts of all interested parties can create an effective system of social services in the Volgograd region on the principles of interagency cooperation.


2018 ◽  
Vol 4 (1) ◽  
Author(s):  
Ernesto F. L. Amaral ◽  
Mahlet A. Woldetsadik ◽  
Gabriela Armenta

We conducted a study to provide an overview of the situation of Syrian refugees and other non-citizens living in host countries, as well as to summarize a series of policies and legislation towards refugees. We explored the cases of: (1) Turkey, which is one of the main destinations for Syrians fleeing the crisis in their home country; (2) Germany and United Kingdom, high-income countries where the public sentiment about refugees has changed/shifted overtime; (3) Greece and Italy, countries that share a close border with countries from where there are large refugee influxes; and (4) Canada and Australia, which do not share borders with countries from which there is a significant refugee influx and have had some success with integrating migrants and refugees. Our review of refugee policies suggests that successful resettlement of Syrian refugees was mainly due to political commitment coupled with an incredible public support and community engagement, including private sponsorship of refugees. Successful social and economic policies to deal with the refugee crisis demand a combined effort in terms of planning, implementing, monitoring, and assessing initiatives. Most importantly, record keeping and sharing data with stakeholders need to be improved. This is a joint complaint by non-profit organizations and academic institutions.


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