scholarly journals Audience Motives and Satisfaction on Accessing Online Tours at 360° Virtual Destinasi Indonesia

2021 ◽  
Vol 17 (2) ◽  
pp. 289-299
Author(s):  
Endah Murwani ◽  
Rismi Juliadi ◽  
Agustinus Rusdianto Berto ◽  
Rustono Farady
Keyword(s):  
Virtual Reality ◽  
Social Integration ◽  
The Other ◽  
Survey Method ◽  
Creative Economy ◽  
Online Questionnaire ◽  
Probability Sampling ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Tourism Sector

The tourism sector is one of the industries affected by the COVID-19 pandemic. Therefore, the Indonesian Ministry of Tourism and Creative Economy is developing a virtual tour innovation through the "360° Virtual Destinasi Indonesia" program. This research utilizes the Uses and Gratification Theory, which aims to determine the gratification sought and obtained in accessing the "360° Virtual Destinasi Indonesia". Typologies of needs types used are cognitive, affective, personal, and social integration dimensions. This research is explanative research with a survey method. The data were measured by comparing the average Gratification Sought (GS) and Gratification Obtained (GO), and then collected through an online questionnaire to 200 respondents who have accessed the "360° Virtual Destinasi Indonesia" program, using  non probability sampling. Data were analyzed using paired t samples test. The results showed that the "360° Virtual Destinasi Indonesia" program fulfills cognitive and personal integration needs. On the other hand, the program does not provide satisfaction on the affective and social integration dimensions. The contribution of this research is it develops the uses and gratification theory in virtual reality and evaluation materials for the Indonesian Ministry of Tourism and Creative Economy.

scholarly journals Pengaruh Motif Mengakses Akun Video dalam Aplikasi Chatting terhadap Kepuasan Khalayak (Survei terhadap Generasi Milenial yang Menggunakan LINE TODAY)

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 419
Author(s):  
Parousia Parousia ◽  
Riris Loisa
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Data Collection ◽  
New Media ◽  
Sampling Technique ◽  
Media Theory ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Uses And Gratification ◽  
Uses And Gratification Theory

Humans who continue to communicate with other humans cause the spread and acceptance of information increasingly consciously or unconsciously. This also causes a lot of renewal in various fields of life, including information technology. Now, information are more easily and quickly accessed through various existing media, including through new media and social media. The study aims to determine the effect of motives for accessing video accounts in chat applications towards audience satisfaction. This research uses social media theory, new media, and uses and gratification theory. The approach used is quantitative. The sampling technique used was non probability sampling, purposive sampling with a sample of 100 respondents who are millennials who access video accounts in a chat application (LINE TODAY). The technique of data collection is done by distributing Google Forms questionnaires consisting of 18 indicators. The final result obtained are the closeness between the two variables included in the high criteria. And there is an influence between the two variables whose direction is said to be positive.Manusia yang terus menerus melakukan komunikasi dengan manusia lain menyebabkan persebaran dan penerimaan terhadap informasi semakin meningkat secara sadar maupun tidak disadari. Ini juga menyebabkan banyak pembaharuan di berbagai bidang kehidupan, tak terkecuali teknologi informasi.  Kini, informasi semakin mudah dan cepat diakses melalui berbagai media yang ada, termasuk melalui media baru dan media sosial. Penelitian bertujuan untuk mengetahui pengaruh motif mengakses akun video dalam aplikasi chatting terhadap kepuasan khalayak. Pendekatan yang digunakan adalah kuantitatif. Penelitian ini menggunakan teori sosial media, media baru, penggunaan dan kepuasan media. Teknik sampling yang digunakan adalah non probabilitas, yaitu teknik purposive sampling dengan sampel sebanyak 100 responden yang merupakan generasi milenial yang mengakses akun video dalam aplikasi chatting (LINE TODAY). Teknik pengumpulan data dilakukan dengan menyebarkan kuisioner Google Forms yang terdiri dari 18 indikator.  Hasil akhir yang diperoleh adalah keeratan antara dua variabel termasuk dalam kriteria tinggi. Serta terdapat pengaruh antara kedua variabel yang arahnya dikatakan positif.

scholarly journals The COVID-19 Pandemic: How Pastors Communicate Faith and Hope to Virtual Congregations

2021 ◽  
Author(s):  
GM Naidoo ◽  
Connie Israel ◽  
Magdalene Kevisha Naidoo
Keyword(s):  
Social Media ◽  
New Technology ◽  
Communication Strategy ◽  
Physical Contact ◽  
Church Of God ◽  
Communication Model ◽  
Word Of God ◽  
Online Questionnaire ◽  
Uses And Gratification ◽  
Uses And Gratification Theory

This paper examines how pastors engaged an online presence to preach the Word of God and address the needs of their congregations, during the crisis of the Covid-19 pandemic lockdown in South Africa. This is set against the Biblical instruction of Jesus Christ to Peter, to “feed my sheep” in John 21: 17, as it is the very same instruction that holds for pastors in churches today. However, the normal operations of the ministry have changed since the COVID-19 pandemic. The Christian church, a close-knit group of believers to whom social and physical distancing are foreign concepts, has had to adapt. Worship sites have been abandoned, and the absence of worshipers has become the norm. Pastoral ministries have been disrupted and call for pastors to embrace new technology to ensure that they have a digital presence with their congregation through social media. This paper argues that these circumstances give the church of God a unique opportunity to rethink how to continue ministry without physical contact. It adopted a mixed methods (qualitative and quantitative) approach, using an online questionnaire and telephonic surveys to engage pastors. The paper utilises the Two-way Communication Model (TCM) and the Uses and Gratification Theory (UGT). It concluded that pastoral care and spiritual counselling are essential in crises, that pastors have embraced social media in their mission, and that there is support for digital technology. The article recommendations that there should be a balanced communication strategy for Pastor’s ministries, and that government partners with faith-based organisations in different ways in a joint effort to combat the virus, while encouraging and supporting congregants.

scholarly journals Konsekuensi Consumer Engagement: Iklan dan Konten Media Sosial Berfokus pada Konsumen Restoran Indonesia: Perspektif Uses and Gratification Theory

2021 ◽  
Vol 12 (2) ◽  
pp. 97-105
Author(s):  
Juliana Juliana ◽  
Amelda Pramezwary ◽  
Alicia Alicia ◽  
Daria Daria ◽  
Fenny Fenny ◽  
...  
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
Media Content ◽  
Consumer Engagement ◽  
Probability Sampling ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Study Results ◽  
Use Of Social Media

Abstrak Pada masa pandemi covid 19 ini kehadiran social media juga membangun pengaruh iklan dan konten di dalamnya untuk mempengaruhi konsumen restoran favorit di negara Indonesia dalam melakukan pembelian produk maupun jasa dan akan membangun consumer engagement. Sehingga, dalam pemasaran yang dilakukan oleh restoran tersebut pada saat ini juga memiliki dampak yang besar bagi keberlangsungan restoran untuk menarik konsumen yang ada demi menciptakan kestabilan pada restoran serta adanya waktu jangka panjang bagi restoran dalam melakukan ekspansi atau promosi terhadap perkembangannya tersebut. Kehadiran konsumen, merek, produk, serta layanan yang diberikan juga sangat penting bagi perkembangan restoran saat ini terutama yang mempengaruhi konsumen adalah dengan adanya informasi yang disebarkan di dalam content social media ataupun pengunaan iklan yang terdapat dalam restoran tersebut.  Tujuan penelitian untuk mengembangkan model konseptual consumer engagement melalui konten media sosial dan iklan. Teknik pengambilan sampel menggunakan kuesioner secara daring dengan teknik non probability sampling. Sampel dalam penelitian yang valid sebanyak 120 responden. Metode analisis data menggunakan PLS-SEM. Hasil penelitian membuktikan bahwa semakin tinggi penggunaan iklan dalam promosi maka semakin tinggi tingkat consumer engagement, begitu juga semakin tinggi penggunaan konten media sosial maka semakin tinggi tingkat consumer engagement yang dapat disimpulkan seluruh hipotesis didukung. Penelitian ini memberikan wawasan kepada manajer pemasar restoran mengenai cara memanfaatkan konten media sosial dan iklan media sosial dalam meningkatkan consumer engagement. Keyword : Content Social Media, Iklan, Consumer Engagement Consequences Consumer Engagement : Advertisement and Content Social Media Focusing on Restaurant Indonesia Consumers A Perspective Uses and Gratification Theory Abstract During the COVID-19 pandemic, social media also builds the influence of advertisements and content to influence consumers of favourite restaurants in Indonesia in purchasing products and services and will build consumer engagement. Thus, the marketing carried out by the restaurant at this time also has a major impact on the sustainability of the restaurant to attract existing consumers to create stability in the restaurant, and there is a long-term period for the restaurant to expand or promote its development. The presence of consumers, brands, products, and services provided is also significant for the development of restaurants today, especially those that affect consumers are the information disseminated in social media content or the use of advertisements contained in the restaurant. The research objective is to develop a conceptual model of consumer engagement through social media content and publicity—the sampling technique used online questionnaires with non-probability sampling techniques. The sample in the valid study was 120 respondents—data analysis method using PLS-SEM. The study results prove that the higher the use of advertising in promotions, the higher the level of consumer engagement, as well as the higher the use of social media content, the higher the level of consumer engagement, which can be concluded that all hypotheses are supported. This research provides insight to restaurant marketers on utilizing social media content and social media advertising to increase consumer engagement. Keywords: Social Media Content, Advertising, Consumer Engagement

An Exploration of the Impact of Virtual Reality Interfaces on Online Shopping

2021 ◽  
pp. 742-763
Author(s):  
Wen-Chin Hsu ◽  
Po-Han Chen ◽  
Chung-Yang Chen
Keyword(s):  
Virtual Reality ◽  
Online Shopping ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Factors Influencing ◽  
Acceptance Model

Virtual reality presents exciting new opportunities for e-commerce with regard to the development of innovative shopping services. This article reports on an experimental investigation into the coordinated use of two human-computer interfaces (HCIs) for online shopping: virtual reality (VR) and webpages. We adopted the uses and gratification theory and technology acceptance model to determine how these HCIs affect online shopping intentions. Data from 98 participants revealed that entertainment value, informativeness, perceived ease-of-use, and perceived usefulness are the primary factors influencing the intention to use the VR HCI for online shopping (p < 0.05). Informativeness, perceived ease-of-use, and perceived usefulness are the main factors influencing the intention to use the webpage HCI for online shopping (p < 0.05). This study provides insights for businesses how to develop innovative shopping services using VR.

scholarly journals Social Media and Religious Minorities: Analyzing the Usage of Facebook Groups among Christian Minority to Highlight their Issues in Pakistan

2021 ◽  
Vol VI (I) ◽  
pp. 117-132
Author(s):  
Sumera Batool ◽  
Saba Sultana ◽  
Sana Tariq
Keyword(s):  
New Technologies ◽  
Social Issues ◽  
Online Discussions ◽  
Survey Method ◽  
Christian Community ◽  
Marginalized Communities ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Participation Level

The issues of religious, ethnic and racial minorities are one of the major problems in modern democratic states where the majority governs. The article finds out the role of religious Facebook groups in highlighting the issues of the Christian minority. The objectives were to observe the reasons of participation, level of dependence and the nature of effects of online discussions of Facebook groups on the Christian community. Uses and gratification theory was applied to understand that how new technologies in media are used to gratify the needs of marginalized communities in a pluralist society. Data was collected through a survey method from the Christian minority, which was Facebook users and members of Facebook religion. The findings of the study revealed that usage of Facebook Groups is motivating the Christian community towards the solution of their problems; there is an association between usage of Facebook groups and awareness level regarding social issues among the Christian community.

scholarly journals Perceived Readiness of Educated Youth towards Ethnic Integration in Sri Lanka

2021 ◽  
Vol 2 (1) ◽  
pp. 31-44
Author(s):  
M.S. Dimuthu Kumari
Keyword(s):  
Sri Lanka ◽  
Social Integration ◽  
Primary Data ◽  
Survey Method ◽  
Research Approach ◽  
Sri Lankan ◽  
Online Questionnaire ◽  
Integration Model ◽  
Ethnic Integration ◽  
The Social

Sri Lanka is a multi-ethnic society hence the ethnic integration has been a hot topic for decades.   By 2021, it has been 73 years after the independence from British empires, however, natives still struggle for the reconciliation among themselves. Often occurred ethnic clashes usually account for a huge social and economic cost.  Various scholars have highlighted that youth is highly active in initiating ethnic clashes. And, it is quoted specifically for the ‘Educated youth’ in Sri Lankan context. Therefore, this study explores the perceptions of ‘multi-ethnic, educated youth’ in heightening ethnic integration in Sri Lanka. This study utilized quantitative research approach and survey method. Primary data was mainly used for the study and collected through an online questionnaire. 100 multi-ethnic youth who are studying in higher education institutions in Sri Lanka selected as the sample using random sampling technique.  The readiness of respondents was basically measured through their perceptions with respect to the social integration model proposed by Awang et al (2019). Descriptive statistics were used in analyzing data. The results showed that the overall readiness of educated youth in promoting ethnic integration is high in Sri Lankan context. The respondents are almost ready for the social acceptance and cultural appreciation levels of the model. However, they have showed, relatively a slight attraction towards compromisation and adaptation levels for which a high degree of ethnic tolerance is required. Therefore, it can be concluded that the majority of educated youth are social extroverts and are aware the importance of integration. However, since they showed a little attraction towards the upper layers of integration pyramid, there is a need of re-evaluating existing social integration policies. So that, some policy recommendations are suggested to enhance more operational activities in reconciliation process to reach the upper levels of ethnic integration (compromization and adaptation) in Sri Lankan context.

Modeling Social Network Gaming Habitual Behavior Among Young Consumers. A Uses and Gratification and Flow Perspective

2020 ◽  
Keyword(s):  
Social Network ◽  
Structural Equation ◽  
Pearson Correlation ◽  
Sampling Technique ◽  
Flow Experience ◽  
Online Questionnaire ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Habitual Behavior ◽  
The Relationship

The present study has attempted to identify the relationship between hedonic and utilitarian gratification with social network gaming habitual behavior while considering the mediating role of flow experience as well. Online questionnaire was distributed using convenience sampling technique to collect 493 valid responses from young gaming consumers in Pakistan. The collected data was analyzed by executing Pearson correlation and structural equation modelling tests through SPSS 22 and SmartPls 3.0 software. Results of data analysis confirmed the proposed hypotheses of this research. Overall, hedonic and utilitarian gratification have moderately positive and significant association with social network gaming habitual behavior and flow experience was identified to partially mediate the relationship among proposed variables of the study. Keywords: Hedonic gratification, utilitarian gratification, uses and gratification theory, flow experience, social network gaming habitual behavior

scholarly journals Online Newspapers and the Comment Sections: Perception and Use

2021 ◽  
pp. 1-11
Author(s):  
I. Ejepu Chidimma
Keyword(s):  
News Media ◽  
Online Survey ◽  
Online Communication ◽  
Survey Method ◽  
Online Newspapers ◽  
News Content ◽  
Uses And Gratification ◽  
News Stories ◽  
Uses And Gratification Theory ◽  
Online Newspaper

Development in online communication within the last decade which coincided with the advent of web2.0 technologies has enabled user generated content online. This development saw the evolve of print newspapers to it online version. The comment platform is the space attached beneath an online newspaper where readers register their views on the news content. This place of deliberation which serves to gauge public opinion on the affairs of the nation can be muddled with users view of the content of new stories, the news media and its comment section. Research has shown that readers of online newspapers use the comment section for various purposes. This work focused on online Nigerian newspaper and its readers, Thus, it examined users’ perception of Nigerian news sites and its online comment section as well as investigating the various uses of the comment section by Nigerian online media users. It hinged on the Uses and Gratification theory. Online survey method was adopted to distribute five hundred copies of online questionnaires with a return rate of 406 copies. Data was collected and analysed using the Statistical Package for Social Sciences (SPSS). The findings revealed that most readers of Nigerian news sites perceive news content as biased and that affiliation of news site to a particular zone affects readers view of the news stories. In addition, it discovered that the comment section of online Nigerian news site is used mostly for sharing ideas

Motives And User Satisfaction Level Of IGTV @Temanbumil During The Pandemic

2021 ◽  
Vol 5 (2) ◽  
pp. 124
Author(s):  
Bella Shania Ardilla ◽  
Santi Delliana
Keyword(s):  
Pregnant Women ◽  
Personal Identity ◽  
User Satisfaction ◽  
Sampling Technique ◽  
Survey Method ◽  
Purposive Sampling ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Level Of Satisfaction ◽  
Exploratory Survey

<strong>Abstrak</strong><p>Pesan kesehatan kini bisa ditemukan di berbagai media, termasuk media sosial. Tujuan dari penelitian ini adalah untuk mengetahui alasan dan tingkat kepuasan yang dicapai oleh pengguna media (followers) ibu hamil @Temanbumil. 10 konten IGTV @Temanbumil yang memiliki viewer, like dan komen atau respon yang cukup banyak dari para followers @Temanbumil. Beberapa IGTV @Temanbumil tersebut memiliki 30.000–70.000 Viewers, 1.000–3.200 likes, beberapa komentar positif dan respon dari para followers @Temanbumil (pada tanggal 4/4/2020). Penelitian ini menggunakan teori <em>uses and gratification</em>. Penelitian ini menggunakan pendekatan kuantitatif, metode survey eksplanatif. Teknik sampling yang digunakan yaitu <em>purposive sampling</em>. Hasil penelitian menunjukkan bahwa motif di balik pengguna media IGTV @Temanbumil adalah kepuasan informasi dan bahwa pengguna media ibu hamil mendapat tingkat kepuasan tertinggi. IGTV @Temanbumil bisa memuaskan pengguna media ibu hamil. Informasi, identitas pribadi, integrasi sosial dan keterlibatan, dan hiburan adalah empat kategori. Kemudian untuk motif penelitian yaitu pengetahuan 3,55, identitas pribadi 3,31, kenikmatan 3,18, dan motif integrasi dan interaksi sosial 2,98 diperoleh hasil urutan. Motivasi informasi merupakan variabel yang paling kuat dan bernilai paling tinggi dalam variabel motif. Dalam situasi ini, informasi mendesak ibu hamil untuk mengikuti akun Instagram yang berfokus pada kehamilan IGTV @Temanbumil. Kesimpulannya bahwa motif dan kepuasan pengguna media berhubungan dengan IGTV @Temanbumil yang membahas tentang kesehatan kehamilan kategori tinggi.</p><p><em><br /></em></p><p><em><em><strong>Abstract</strong><br /></em></em></p><p><em><em>Health messages can now be found in various media, including social media. This study aimed to find out the reasons and the level of satisfaction achieved by media users (followers) pregnant women @Temanbumil. Ten @Temanbumil IGTV content with many views, likes, comments, or responses from @Temanbumil followers. Some of @Temanbumil's IGTVs have 30,000–70,000 Viewers, 1,000–3,200 likes, some positive comments and responses from @Temanbumil followers (on 4/4/2020). This study uses the uses and gratification theory. The paradigm used is positivistic with a quantitative approach. The method used is the explanatory exploratory survey method with the purposive sampling technique. The results showed that the motive behind @Temanbumil's IGTV media users was information satisfaction and that pregnant women media users got the highest level of satisfaction. Therefore, IGTV @Temanbumil can satisfy media users for pregnant women. Information, personal identity, social integration and engagement, and entertainment are the four categories. Then, the results obtained are sequences for the research motives, namely knowledge 3.55, personal identity 3.31, enjoyment 3.18, and the motive for integration and social interaction 2.98. Information motivation is the most potent variable and has the highest value in the motive variable. In this situation, information urges pregnant women to follow the Instagram account that focuses on pregnancy IGTV @Temanbumil. The conclusion is that the motives and satisfaction of media users are related to IGTV @Temanbumil, which discusses the high category of pregnancy health</em></em></p>

scholarly journals Social Media Effects on General Elections Turn-Out

2020 ◽  
Vol III (I) ◽  
pp. 54-62
Author(s):  
Muhammad Imran ◽  
Hamayun Masood
Keyword(s):  
Social Media ◽  
Diffusion Of Innovation ◽  
Political Process ◽  
Survey Method ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Positive Effects ◽  
Sample Technique ◽  
General Elections ◽  
Princely State

The present study explores the effects of social media on general elections turn-out. Media is considered the fourth pillar of the state. This study was conducted in Bahawalpur city that is called a princely state and considered the heart of Southern Punjab, a sample of 200 respondents was selected as Stratified Random Sample technique including males and females form 18-60 years. Survey method was used for data collection and questionnaire was prepared including 15 close ended questions. The present study conducted under the light of Uses and Gratification Theory and Diffusion of innovation Theory”. The study conclude that social media has strong positive effects on current political situation of the Bahawalpur. Social media aware people to vote for the country and for the promotion of democracy. Moreover, during elections social media attract more people to participate in political process. Study further concludes that social media also plays an important role in increasing turn-out in general elections.

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