scholarly journals Social Media Effects on General Elections Turn-Out

2020 ◽  
Vol III (I) ◽  
pp. 54-62
Author(s):  
Muhammad Imran ◽  
Hamayun Masood
Keyword(s):  
Social Media ◽  
Diffusion Of Innovation ◽  
Political Process ◽  
Survey Method ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Positive Effects ◽  
Sample Technique ◽  
General Elections ◽  
Princely State

The present study explores the effects of social media on general elections turn-out. Media is considered the fourth pillar of the state. This study was conducted in Bahawalpur city that is called a princely state and considered the heart of Southern Punjab, a sample of 200 respondents was selected as Stratified Random Sample technique including males and females form 18-60 years. Survey method was used for data collection and questionnaire was prepared including 15 close ended questions. The present study conducted under the light of Uses and Gratification Theory and Diffusion of innovation Theory”. The study conclude that social media has strong positive effects on current political situation of the Bahawalpur. Social media aware people to vote for the country and for the promotion of democracy. Moreover, during elections social media attract more people to participate in political process. Study further concludes that social media also plays an important role in increasing turn-out in general elections.

Assessment of the Use of Social Media by Students of the National Open University of Nigeria, Abeokuta Study Centre

2021 ◽  
pp. 317-330
Author(s):  
Ganiu Oladega Okunnu ◽  
Kola Ibrahim Adesina ◽  
Mariam Oshuwa
Keyword(s):  
Social Media ◽  
Diffusion Of Innovation ◽  
Effective Interaction ◽  
Survey Method ◽  
Open University ◽  
Uses And Gratification ◽  
Study Centre ◽  
Teachers And Students ◽  
Use Of Social Media ◽  
National Open University

Social media sites have been recognised as important resources for education. They facilitate effective interaction between teachers and students and promote prompt and frequent interactions among students. Hence, this study was aimed at assessing the use of social media by students of National Open University of Nigeria (NOUN). To achieve this, the study attempted to determine the extent to which students of NOUN use social media, what the students use social media for, and the challenges and benefits of the use of social media by the students for academic purpose. Selected theories for this study are uses and gratification and diffusion of innovation theories. The study employed survey method of research. The study discovered that all the respondents had access to social media sites. The study also observed that majority of the respondents share academic materials through their social media sites. Some of the identified challenges in accessing social media include weak internet connection, inconsistent power supply, limited financial resources.

Reading, Watching, and Tweeting About Sports: An Analysis of Sport-News Retention

2018 ◽  
Vol 11 (4) ◽  
pp. 503-528
Author(s):  
Joseph H. Moore
Keyword(s):  
Social Media ◽  
Experimental Design ◽  
Exploratory Study ◽  
News Medium ◽  
Sports Fans ◽  
Convenience Sample ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Midwestern University ◽  
Sports News

Much research has been conducted relating to uses-and-gratification theory and how audiences select their news medium and message. Research has examined how newspapers, television stations, and social media outlets such at Twitter present news. However, no research has examined from which medium the audience retains the most information. Through the lens of uses-and-gratification theory, this exploratory study used a 4 × 1 experimental design to fill this gap. A convenience sample of 285 students at a large Midwestern university was invited to participate. A total of 122 responded to the invitation (N = 122). While most reported getting the majority of their sports news via television, participants who were presented news in print scored significantly higher on a retention test than did their counterparts who consumed news via television or Twitter. Avid sports fans retained more information, and the presence of links and images in Twitter did have an impact on how much news was retained. Implications for further research are also discussed.

Use of social media for information discovery and delivery among information professionals in Pakistan

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ashfaq Hussain ◽  
Taimoor-Ul-Hassan ◽  
Ghulam Shabir
Keyword(s):  
Social Media ◽  
Communication Channel ◽  
Information Discovery ◽  
Content Type ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Information Professional ◽  
Other Information ◽  
Information And Communication ◽  
Information Professionals

Purpose This study aims to examine how information professionals select a social media channel for information discovery and delivery. This analysis was focused to provide usage based ranking of social media channels for information discovery and delivery. This study has also measured the preference of social media as compared with other information and communication channels such as radio, TV, newspapers, etc., for information discovery and delivery. This study compared the global social media rank with the study rank to record the variances in the light of uses and gratification theory. Design/methodology/approach For this quantitative research study a self-administered survey questionnaire was used to collect data from the participants of the study. Sample of this study was 700 information professionals necessarily user of social media. Findings Findings of this reveals that social media is the most preferred channel for information discovery and delivery among information professionals and study validates the assumption of uses and gratification theory with a view that information professionals are independent and active users of social media and global rank of social media is significantly different from the rank developed in this study. Research limitations/implications The present study is limited to information professionals only and considers social media (only top 20 sites) as an information and communication channel among information professionals. Practical implications This study has determined the preference of social media as an information and communication channel as compared with other information and communication channels and present a ranking based on usage among information professional, which is significantly different from the existing global user based ranking. Social implications Social media provides versatility of information in different forms and large numbers of information professionals are the users of social media around globe. This study shall help information professional to select appropriate channels for information discovery and delivery. Usage based ranking provided in this study shall stream line the social media practices at large. Originality/value This study has developed a usage based rank of top social media. This study elaborated the preference of social media as an information and communication channel.

Cognitive needs and use of social media: a comparative study of gratifications sought and gratification obtained

2020 ◽  
Vol 48 (2) ◽  
pp. 79-90
Author(s):  
Ashfaq Hussain ◽  
Ghulam Shabir ◽  
Taimoor-Ul-Hassan
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Media Use ◽  
Social Media Use ◽  
Content Type ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Information Professionals ◽  
Use Of Social Media ◽  
Information Comprehension

Purpose The purpose of this study is to compare the gratification sought and gratification obtained for cognitive needs from social media among information professionals in the limelight of uses and gratification theory. Cognitive needs are related to knowledge, acquiring information, comprehension etc., and gratification sought and gratification obtained are two distinct components of the uses and gratification theory. Design/methodology/approach For this quantitative research study, a self-administered survey questionnaire was used to collect data from the participants of the study. Sample of this study was 700 information professionals who are necessarily users of social media. Findings Finding of this study depicted that gratification obtained and gratification sought from social media for cognitive needs are different from each other, and information professionals need to revisit their social media use for cognitive needs. Research limitations/implications The present study is limited to gratification sought and gratification obtained for cognitive needs among information professionals. Practical implications This study has determined that information professionals need to revisit their social media use for cognitive needs, as the obtained gratifications are different from gratification sought from social media. Social implications Social media provides versatility of information in different forms and large numbers of information professionals are the users of social media around globe. Perceived use of social media for cognitive needs has been resulted into destructed gratifications. This study has brought the actual outcome of the use of social media to the audience so that they may rectify their social media use. Originality/value This study is a significant contribution for information professionals to review the gratifications sought and obtained from social media for cognitive needs. It has been established in this study that gratifications sought are significantly different from gratifications obtained from social media among information professionals.

scholarly journals Pengaruh Motif Mengakses Akun Video dalam Aplikasi Chatting terhadap Kepuasan Khalayak (Survei terhadap Generasi Milenial yang Menggunakan LINE TODAY)

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 419
Author(s):  
Parousia Parousia ◽  
Riris Loisa
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Data Collection ◽  
New Media ◽  
Sampling Technique ◽  
Media Theory ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Uses And Gratification ◽  
Uses And Gratification Theory

Humans who continue to communicate with other humans cause the spread and acceptance of information increasingly consciously or unconsciously. This also causes a lot of renewal in various fields of life, including information technology. Now, information are more easily and quickly accessed through various existing media, including through new media and social media. The study aims to determine the effect of motives for accessing video accounts in chat applications towards audience satisfaction. This research uses social media theory, new media, and uses and gratification theory. The approach used is quantitative. The sampling technique used was non probability sampling, purposive sampling with a sample of 100 respondents who are millennials who access video accounts in a chat application (LINE TODAY). The technique of data collection is done by distributing Google Forms questionnaires consisting of 18 indicators. The final result obtained are the closeness between the two variables included in the high criteria. And there is an influence between the two variables whose direction is said to be positive.Manusia yang terus menerus melakukan komunikasi dengan manusia lain menyebabkan persebaran dan penerimaan terhadap informasi semakin meningkat secara sadar maupun tidak disadari. Ini juga menyebabkan banyak pembaharuan di berbagai bidang kehidupan, tak terkecuali teknologi informasi.  Kini, informasi semakin mudah dan cepat diakses melalui berbagai media yang ada, termasuk melalui media baru dan media sosial. Penelitian bertujuan untuk mengetahui pengaruh motif mengakses akun video dalam aplikasi chatting terhadap kepuasan khalayak. Pendekatan yang digunakan adalah kuantitatif. Penelitian ini menggunakan teori sosial media, media baru, penggunaan dan kepuasan media. Teknik sampling yang digunakan adalah non probabilitas, yaitu teknik purposive sampling dengan sampel sebanyak 100 responden yang merupakan generasi milenial yang mengakses akun video dalam aplikasi chatting (LINE TODAY). Teknik pengumpulan data dilakukan dengan menyebarkan kuisioner Google Forms yang terdiri dari 18 indikator.  Hasil akhir yang diperoleh adalah keeratan antara dua variabel termasuk dalam kriteria tinggi. Serta terdapat pengaruh antara kedua variabel yang arahnya dikatakan positif.

scholarly journals Effects of the Usage of Social Media on Political Socialization of Youth

2020 ◽  
Vol 04 (01) ◽  
pp. 67-81
Author(s):  
Asim Razzaq ◽  
Sadaf Asif ◽  
Raza Waqas Ahmad
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Voting Behavior ◽  
Political Socialization ◽  
Statistical Tests ◽  
Sampling Technique ◽  
Survey Method ◽  
Uses And Gratification ◽  
Political Motivation ◽  
Use Of Social Media

This research is conducted to explore how much social media involved in engaging Pakistani adolescents towards political socialization. In addition, how they are participating and what impact of their participation is reflecting on their political motivation, political behavior and voting tendency. It was tentative estimate that social media plays significant role in political socialization. To explore this prospect, Uses and Gratification school of thought were closer to this research, which questions about what are the purposes behind use of social media and what urges youth to use them? This theory also suggests that the usage of these social mediums vary from user to user where everyone has right to use these for their satisfaction. This study is grounded on quantitative analysis in which survey method is used with Non-probability sampling technique and respondents have been selected through convenient sampling to obtain a representative sample by using a sound judgment. The study explored the usage of media by gender and purpose. Moreover, the relation between social media and political socialization is also observed in this study. For this purpose, statistical tests are also applied on gathered data. It can be concluded that the usage of digital media in Pakistan politicize the youth and that affects the voting behavior of its users. As Pakistan is not considered suitable for demonstrations due to internal threats that’s why individuals could not participate physically. Therefore, most of the users share their views online because it is convenient and safest platform for them to reveal their concerns.

scholarly journals The New Normal: Social Media’s Novel Roles and Utilisation

J-IKA ◽  
2020 ◽  
Vol 7 (1) ◽  
pp. 25-32
Author(s):  
Rety Palupi ◽  
Mincho Slavov
Keyword(s):  
Social Media ◽  
Business Community ◽  
New Normal ◽  
Significant Growth ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
The Social ◽  
The Relationship

In the last decade social media has seen a significant growth and influence that reached an unprecedent levels during the COVID-19 pandemic. This research aims to identify and validate the new roles and way social media can be utilised in the era of New Normal. In addition, the relationship between social media and the new normal will be explored in the light of the post COVID-19 protocols by applying uses and gratification theory. The authors argue that new normal is offering unique possibilities for development and expanding the social media features, functions and way of use. This research provides both academics and the business community with a comprehensive and up-to-date knowledge about the increasing influence of social media on people’s lifestyle.

scholarly journals THE ROLE OF SOCIAL MEDIA IN ENHANCING ENTREPRENEURSHIP SKILLS AMONG NIGERIAN YOUTHS: COVID-19 TOTAL LOCKDOWN AND POST ERA

2021 ◽  
Vol 4 (1) ◽  
Author(s):  
Obiajulu Joel Nwolu
Keyword(s):  
Social Media ◽  
Category Theory ◽  
Service Providers ◽  
Internet Service ◽  
Internet Connectivity ◽  
Anambra State ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
The Social

The study explored the roles of social media in enhancing the acquisition of entrepreneurship skills among Nigerian youths, retrospectively during the COVID-19 lockdown of 2020 and now, its post era. The study was guided by the uses and gratification theory as well as the social category theory. Using the triangulation method, a total of 10 social media influencers were interviewed while 2000 copies of questionnaire were administered to respondents within Anambra State. Findings revealed that 71. 4% of respondents acquired skills on social media during the lockdown with YouTube, Facebook and Instagram as the main media for these acquisitions. While further research is recommended in this area, however, there is a need for Government to provide appropriate infrastructure for better internet connectivity and also subsidize data costs by reducing the taxation of internet service providers. Furthermore, since it has been found that youths are the most active users of social media in Nigeria, in addition to the provision of grants and low-interest loans, Government should use these same social media for sensitization and orientation all geared towards effective youth productivity.

scholarly journals RELATIONSHIP AMONG SOCIAL MEDIA USES, INTERNET MEDIATION AND POLITICAL PARTICIPATION IN PAKISTAN

2021 ◽  
Vol 9 (2) ◽  
pp. 43-53
Author(s):  
Munham Shehzad ◽  
Arshad Ali ◽  
Syed Muhammad Bilal Shah
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Political Information ◽  
Power Dynamics ◽  
Chi Square ◽  
Political Activities ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Study Results ◽  
Social Media Platforms

Purpose of the study: This study explores the relationship between internet connectivity, social media usage, and political participation. Besides, assess the connection between political participation and vote casting behaviour on social media. Methodology: The researchers used the Uses and Gratification theory and adopted a quantitative method to collect people's views. A designed questionnaire disseminates among 375 male and female Gujrat and Chi-Square analyses conducted on respondents' data. Main Findings: The study's demographic findings reveal that most of the respondents belong to age 18-30 with BA/MA education. Students with single marital status use Facebook most of the time to get political information. The study results reveal that those who use social media platforms actively participate in political activities. Applications of this study: Pakistani people frequently use social media applications like Facebook and Twitter daily to discuss political information. Active social media participants play an important role in political activities and provoke others to participate in the voting process. Novelty/Originality of this study: Investigating the function of information technology in political practice will reinforce new democratic processes in economically developing countries such as Pakistan. The democratic system in Pakistan is not robust. Social media is experimenting with voter self-promotion and mobilisation to influence voters to change power dynamics in a politically motivated way.

Examining the antecedents of everyday rumor retransmission

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tung-Ching Lin ◽  
Shiu-Li Huang ◽  
Wei-Xing Liao
Keyword(s):  
Social Media ◽  
Information Seeking ◽  
Internet Survey ◽  
Least Squares Regression ◽  
Content Type ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Basic Law ◽  
Proposed Model ◽  
Status Seeking

PurposeThis study investigates factors that motivate social media users to retransmit rumors. We focus on everyday rumors rather than catastrophic rumors and develop a model of everyday rumor retransmission based on the uses and gratification theory, the rumor retransmission model, and the basic law of rumor.Design/methodology/approachAn Internet survey is conducted to collect data and test the proposed model. This study’s hypotheses are tested through partial least squares regression analysis.FindingsThe results show that socializing, information seeking and status seeking increase the intention to retransmit rumors. Perceived rumor credibility has a moderating effect on the impacts of socializing and status seeking on retransmission intention.Originality/valueOur research model provides a theoretical foundation for future studies that want to explore motivations or values that determine rumor-sharing intention on social media. The findings can help government agencies and businesses to manage rumor retransmission on social media.

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