scholarly journals Pengaruh strategi pemasaran terhadap kepuasan konsumen pada jasa persewaan buku kotaro Kota Madiun

2017 ◽  
Vol 5 (1) ◽  
pp. 105
Author(s):  
Ryan Aikas Priono Arianto
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Random Sampling ◽  
Marketing Strategies ◽  
T Test ◽  
Simple Linear Regression ◽  
Validity And Reliability ◽  
The Town ◽  
Positive Effect

<p><em>This study aims to determine the marketing strategy to customer satisfaction in the town of Madiun, to determine customer satisfaction in the book rental services Kotaro Madiun, to determine customer satisfaction in the book rental services Kotarodi Madiun. The samples in this study using a random sampling of 100 consumers renting libraries Slovin Kotaro formula obtained 46 samples. Collecting data using the method of documentation and questionnaires. To test the validity of data to test the validity and reliability. The questionnaire that has been deployed processed using IJI correlations and Cronbach alpha, while the hypothesis using simple linear regression and processed using SPSS 1.6. for windows. The results showed that marketing strategies have relationships and a positive effect on customer satisfaction in the book rental services Kotaro Madiun. T test obtained t value of 6.853 with sig 0,000 while ttab at the level of 0.05 at 1.684. It can be said t</em><em>hit </em><em>&gt; t</em><em>tab </em><em>(6.853 &gt; 1.684) or Sig</em><em>hit </em><em>&lt; Sig</em><em>prob </em><em>(0.000 &lt; 0.05) this situation is no different do can influence marketing strategies to customer satisfaction in the book rental services Kotaro Madiun.</em></p>

Maintaining Customer Loyalty by Intensifying Service Quality and Customer Satisfaction in Commuter Line Jabodetabek

2019 ◽  
Vol 10 (9) ◽  
pp. 902-909
Author(s):  
Umbas Krisnanto ◽  
◽  
Conny Marpaung ◽  
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Hypothesis Testing ◽  
Customer Loyalty ◽  
T Test ◽  
Coefficient Of Determination ◽  
Simple Linear Regression ◽  
Significance Level

This study aims to determine and analyze the influence of Service Quality and Customer Satisfaction on Customer Loyalty in Jabodetabek Commuter Line. The sample of this study was 50 people. Methods of collecting data by distributing questionnaires. Data analysis using the analysis used is simple linear regression, t test and coefficient of determination. The results showed 1) Service Quality has a positive and significant effect on Customer Loyalty in Jabodetabek Commuter Line, with a significance level of 0.048; and supported by the results of hypothesis testing with a t-count value of 4.433 > t-table value of 1.95, with a significance of 0.048 or < 0.05; 2) Customer Satisfaction positive and significant effect on Customer Loyalty in Jabodetabek Commuter Line, with a level significance of 0,000; and supported by the results of hypothesis testing with a t-count value of 4,969 > t-table value of 1.95, with a significance of 0,000 or < 0.05, 3) Service quality and Customer Satisfaction have a positive and significant effect on Customer Loyalty in Jabodetabek Commuter Line, with a significance level of 0,000. This means that the hypothesis H0 is rejected and Ha is accepted so that it can be concluded that service quality and customer satisfaction together have a positive and significant effect on customer loyalty in Jabodetabek Commuter Line.

scholarly journals Pengaruh Service Quality terhadap Customer Satisfaction Pada PT. Bank Jateng KCP Cepu

2018 ◽  
Vol 6 (1) ◽  
pp. 86
Author(s):  
Zariahwati Ajining Pambudi
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Hypothesis Test ◽  
Sampling Technique ◽  
T Test ◽  
Coefficient Of Determination ◽  
Simple Linear Regression ◽  
Test Of Hypothesis ◽  
Study Population

<p><em>This research has a purpose to know the implementation of Service Quality, to know the Customer Satisfaction at PT. Bank Jateng KCP Cepu. </em><em>In this study population consists of 1.000 customer satisfaction with a sample of 286 using Incidental sampling technique. Data were taken by questionnaire, observation and documentation. The analysis was processed with SPSS program version 22.0 </em>using simple linear regression with test of hypothesis test of determination and t test. <em>The result of research shows that the result of Simple Linear Regression Test is Y = 9,311 + 0,763 X, constant of 9,311 means if variable of Service Quality is still value then Customer Satisfaction is 0,763 so there is influence between Service Quality to Customer Satisfaction. The result of Coefficient of Determination (</em> <em>) is known 0,400 means 40% Service Quality is influenced by Customer Satisfaction, while the rest 60% Service Quality is influenced by other variables not examined in this research. Then, the result of t test obtained </em> <em>value is 13,765 while  </em> <em> equal to 1,9683. This means that the value of</em><em> </em><em> </em> <em> &gt; </em> <em> (13,765&gt;1,9683) so it can be concluded that Ho is rejected and Ha accepted, meaning there is influence the Service Quality to Customer Satisfaction at </em><em>             </em><em>PT. Bank Jateng KCP Cepu.</em></p>

scholarly journals PENGARUH FASILITAS SEKOLAH TERHADAP MOTIVASI SISWA DALAM PROSES BELAJAR DI “SMPN 1 JIWAN” KAB. MADIUN TAHUN PELAJARAN 2011/2012

2013 ◽  
Vol 1 (1) ◽  
Author(s):  
Wiwin Sumaryati
Keyword(s):  
Linear Regression ◽  
Learning Process ◽  
Student Motivation ◽  
Random Sampling ◽  
School Facilities ◽  
T Test ◽  
Simple Linear Regression ◽  
Collection Method ◽  
Academic Year

This study aims to determine whether or not the effect of school facilities on student motivation in SMP N 1 Jiwan Academic Year 2011/2012. Determination of the sample in this study using a random sampling of the number of 48 students comprising the class 7A and 7B. The data collection method kueisioner. In analyzing the data using a simple linear regression, and to test whether the instrument is valid using the t test. The results indicate that school facilities have an influence on students’ motivation in the learning process in SMP N 1 Jiwan Year 2011/2012. It is obtained from the calculation of the t test showed that thitung (2.5)&gt; ttabel of 1.684 which was exhibited significantly at the level of 0.05 (5%), Ho is rejected which means that there was an effect of school facilities on student motivation in the learning process. Judging from the results of calculations using the t test derived regression equation Y = 26.717 + 0.346 X, which means that if the school facility experienced a 1% increase the motivation of students in the learning process has increased by 0.346%. It can be concluded that there was an effect of school facilities on student motivation in the learning process in SMP N 1 Jiwan Madison County Academic Year 2011/2012.

scholarly journals PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAAN PELANGGAN PADA KARAOKE INUL VIZTA TANJUNG

2018 ◽  
Vol 4 (3) ◽  
Author(s):  
Imansyah Imansyah ◽  
Haris Irawan
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Sampling Method ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
T Test ◽  
Reliability Test ◽  
Validity And Reliability ◽  
Analysis Technique

Abstract: The purposes of this research is to find the influence of service quality which including: tangible, reliability, responsiveness, assurance, and empathy at karaoke Inul Vizta Tanjung  on customer satisfaction. This research uses descriptive analysis, simple Linear Regression analysis, validity and reliability test and t test. Populations in this study are 138 persons.  The sample in this resech area 100 persons o f karaoke Inul Vizta Tanjung customers with a   accidental sampling method and slovin formula to analyze the simple data. Data collected using a questionnaire technique with likert’s scale, interview and documentation.The data analysis technique and research are using a validity and reliability test, classical assumption test, t test and linear regression. The result of this research shows positive and significant influence on service quality to customer satisfaction at karaoke Inul Vizta Tanjung. Keywords: tangible, reliability, responsiveness, assurance, empathy, customer satisfaction Abstrak: Tujuan dari penelitian ini adalah untuk menemukan pengaruh kualitas pelayanan yang terdiri dari bukti fisik, kehandalan, kesigapan, jaminan dan impati yang diberikan oleh  Karaoke Inul Vizta Tanjung   terhadap kepuasaan pelanggan. Populasi dari penelitian ini adalah tamu-tamu dari Karaoke Inul Vizta Tanjung   sejumlah sekitar  138 orang. Sampel pada penelitian ini adalah 100 orang yang diambil dengan metode accidental sampling dan formula slovin untuk menganalisis data sederhana. Data dikumpulkan dengan melalui kuisioner, wawancara menggunakan  sekala likert dan dukumentasi. Tehnik analisis data menggunakan uji validitas dan realibilitas, uji asumsi klasik, uji t dan regresi linear. Hasil dari penelitian ini adalah bahwa terdapat pengaruh positif dansignifikan dari kualitas pelayanan terhadap kepuasaan pelanggan pada Karaoke Inul Vizta Tanjung. Kata kunci : bukti fisik, kehandalan, kesigapan, jaminan,empati, kepuasan pelanggan

scholarly journals The Effect of Removal of Baggage Facilities on Customer Satisfaction at Wings Air

2021 ◽  
Vol 2 (5) ◽  
pp. 374-383
Author(s):  
Satriyadin Faisal ◽  
Sri Ernawati Zunaidin
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
T Test ◽  
Quantitative Approach ◽  
Survey Method ◽  
Simple Linear Regression ◽  
Purposive Sampling ◽  
Buy Back ◽  
Scale Data

Satisfying consumer needs is the desire of every company. Apart from being an important factor for the company's survival, satisfying the needs of consumers can increase its advantage over the competition. Consumers who are satisfied with products and services tend to buy back products and reuse services when the same needs reappear at a later date. This study aims to determine the effect of removal of baggage facilities on customer satisfaction on Air Wings Airline. This research uses a quantitative approach with a survey method. This study uses a quantitative approach with a survey method, while this type of research is categorized as a causal research. The population in this study are consumers who have used air flight services using wing air, the number of samples taken in this study were 50 respondents with the sampling used in this study was purposive sampling. The research instrument used a questionnaire with a Likert scale. Data analysis used simple linear regression, partial test with t test. To test the effect between variables using SPSS (Statistical Service Product Solutions) version 23.00. The results showed that the elimination of baggage facilities had a positive and significant effect on customer satisfaction on the Air Wings airline

scholarly journals The Effect of Employee Performance on Consumer Satisfaction at Setia Hotel, Puruk Cahu, Murung Raya

2021 ◽  
Vol 5 (3) ◽  
pp. 399
Author(s):  
Rinto Alexandro ◽  
Tonich Uda ◽  
Fendy Hariatama H. ◽  
Uci Lestari
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Quantitative Research ◽  
Employee Performance ◽  
Hypothesis Test ◽  
T Test ◽  
Research Approach ◽  
Simple Linear Regression ◽  
Regression Test

Employee performance basically has a big influence on the company's contribution in terms of the quality of service provided to consumers. Employee performance is one of the main assets that must be owned by the company, especially the hotel business where the aim is to measure customer satisfaction. Quality performance will create comfort and satisfaction for consumers. But the fact is that often the problem in the field is the opposite. This study aims to analyze the influence of employee performance on customer satisfaction at Hotel Setia Puruk Cahu Murung Raya. The type and research approach used is quantitative research, with data collection techniques through: Observation, Interview, and Questionnaire/Questionnaire. Data analysis techniques: Simple Linear Regression Test, Hypothesis Test (t test) and Determination Test (R Square test). From the results of the analysis that the researchers did, it can be concluded that the variable "Employee Performance (Y) has a positive influence on the variable "Consumer Satisfaction" (X) where in a simple linear regression test it is found that every additional unit of Employee Performance Variable will increase satisfaction. Consumers are 0.441 or 44.1%, and the t test shows that the influence of employee performance on customer satisfaction at Hotel Setia Puruk Cahu Murung Raya is very significant where the significant value is 0.001 which means Ho is rejected and Ha is accepted, then the influence of employee performance is also classified as high on consumer satisfaction, which is equal to 0.614 or 61.4%.

scholarly journals Pengaruh Kualitas Layanan Internet Banking terhadap Kepuasan Nasabah pada PT Bank Negara Indonesia Persero Tbk KC Madiun

2018 ◽  
Vol 6 (1) ◽  
pp. 71
Author(s):  
Febri Nur Endah Safitri
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Hypothesis Test ◽  
Sampling Technique ◽  
Internet Banking ◽  
T Test ◽  
Coefficient Of Determination ◽  
Simple Linear Regression ◽  
Banking Service

<p><em>This research has purpose to know the quality of internet banking service in PT BNI Persero Tbk KC Madin, to know customer satisfaction at PT BNI Persero Tbk KC Madiun. In this study the population consists of 512 customers with a sample of 225 clients taken with Incidental sampling technique. Technique of taking data taken by questionnaire, observation and documentation. The analysis was processed with SPSS version 20.0 using simple linear regression with hypothesis test, determination test and t test. The result of the research shows that the result of Simple Linear Regression Test is Y = 12,646 + 0,635 X, constant equal to 12,646 meaning if variable of Quality of Internet Banking Service is fixed then Customer Satisfaction amount is 0,635 so there is influence between Quality of Internet Banking Service to Customer Satisfaction. The result of Coefficient of Determination Adjust (R2) is known 0,377 means 37,7% Quality of Internet Banking Service influenced by Customer Satisfaction, while the rest 62,3% Quality of Internet Banking Service influenced by other variable not examined in this research. The result of t test is t_hitung value is 11,697 while t_tabel is 1,651. This means that the value of </em><em>〖</em><em>t</em><em>〗</em><em> _count&gt; t_table (11,697&gt; 1,651). so it can be concluded that Ho is rejected and Ha accepted.</em></p>

scholarly journals KREADINESS OF TOURISM STUDENTS IN INDONESIA ON ONLINE LEARNING ACTIVITIES

Akademika ◽  
2021 ◽  
Vol 10 (01) ◽  
pp. 129-143
Author(s):  
Purwanti Dyah Pramanik ◽  
Santi Maudiarti ◽  
Michael Khrisna Aditya
Keyword(s):  
Online Learning ◽  
Linear Regression ◽  
Student Attitudes ◽  
T Test ◽  
Learning Activities ◽  
Simple Linear Regression ◽  
Validity And Reliability ◽  
Student Readiness ◽  
Regression Test ◽  
Readiness To Learn

Online learning is carried out in all higher education after the COVID-19 pandemic. The online learning causes forced online learning preparation. The research aimed to measure student attitudes about online learning, student readiness to learn online, and the influence of student attitudes about online learning on student readiness to learn online.  The research method was descriptive quantitative and the sample was chosen by simple random sampling. The data were obtained from 311 students of the hospitality management diploma 4 of academic year 2017 to 2020 at one of the tourism school in Indonesia who had to carry out online learning. The collected data were tested using validity and reliability test, descriptive test (frequency and mean),  correlation, simple linear regression test and t-test. The result of the mean test showed that students do not like online learning even though they have a perception of readiness to learn online. This result contradicted the results of the simple linear regression test and t-test which concluded that students 'attitudes of online learning positively and significantly affected students' readiness to learn online. The study implication that it is necessary to create efforts to change the attitude of being less accepting of online learning activities into an attitude of accepting online learning for students.

scholarly journals Kepemimpinan Direktur Berpengaruh pada Peningkatan Kreatifitas Tenaga Pendidik

2021 ◽  
Vol 4 (1) ◽  
pp. 109-118
Author(s):  
Fereddy Siagian ◽  
Listyaningsih Listyaningsih ◽  
Susilawati Susilawati
Keyword(s):  
Linear Regression ◽  
Quantitative Methods ◽  
Hypothesis Test ◽  
Sampling Technique ◽  
T Test ◽  
Test Reliability ◽  
Simple Linear Regression ◽  
Test Analysis ◽  
A Value ◽  
Positive Effect

This study aims to determine whether the director's leadership has a positive effect on increasing the creativity of educators at the Cirebon Maritime Academy. The research method used in this research is quantitative methods to process the data obtained from the research location, which is data in the form of numbers or quantitative data that is raised. The sample used amounted to 266 respondents consisting of all employees who work within the AMC Cirebon and also students who are studying at AMC Cirebon taken with a non-probability sampling technique, namely the method of purposive sampling, because in determining the sample in this study certain criteria are considered. The analysis used in this research is validity test, reliability test, simple linear regression, hypothesis test with partial regression test (t test). Analysis using simple linear regression results Y = 17.057 + 0.463X can be seen that the regression equation shows an influence which is positive from the leadership variable to increase the creativity of educators. The results of the t test have a probability value of sig = 0.000 which is smaller than a probability value of 0.05 or a value of 0.05 0.000 (then Ho is rejected and Ha is accepted, meaning that the regression coefficient is significant. The conclusion is that the leadership of the director (X) has a significant effect on increasing creativity of educators (Y). Keywords: Director's Leadership, Improving the Creativity of Educators.

scholarly journals Kualitas Pelayanan terhadap Kepuasan Nasabah pada PT. Mandiri Tunas Finance

2020 ◽  
Vol 1 (1) ◽  
pp. 11-17
Author(s):  
Reza Kurniawan
Keyword(s):  
Quality Of Service ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Secondary Data ◽  
T Test ◽  
Sampling Techniques ◽  
Simple Linear Regression

This research was conducted at PT. Mandiri Tunas Finance Pekanbaru Branch. The purpose of this study was to determine the Effect of Service Quality on Customer Satisfaction at PT Mandiri Tunas Finance Pekanbaru Branch. The population in this study was 2,390 customers. In this study sampling using Accidental Sampling techniques, which amounted to 96 customers. The data used are primary and secondary data with analysis using simple linear regression. The results showed Y = 14.820 + 1.035 and the t test showed that t arithmetic> from t table (18,471> 1,98552) this meant that Quality of Service had a significant effect on Customer Satisfaction of PT. Mandiri Tunas Finance Pekanbaru Branch. The influence of Service Quality on Customer Satisfaction is 78.4% while the remaining 21.6% is influenced by other variables

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