scholarly journals Methods of Graphic Design of the Collected Editions: from the Experience of Soviet Artists of the 1920s

Author(s):  
Dmitry V. Fomin

For the first time, there is presented the comprehensive analysis of the works of Soviet artists of book of the second half of the 1920s, engaged in the book design of the collected works. The flood of the book market with multi-volumes of fiction can be considered a kind of revenge of “big forms”, reaction to the previous stage of book culture, where brochure played the leading role. In the second half of the 1920s, the collected works were most often published in soft-covers. Each volume could be issued as a separate book, strikingly different from the other volumes. This gave the artists a certain freedom of manoeuvre and allowed to break the ingrained stereotypes. There was widely used a spectacular technique: the cover drawing was the same for all volumes, but the colouring of each volume varied.The aim of the article is to expand the established ideas about the book design of the 1920s, to consider and introduce into scientific circulation the forgotten works of known artists. The author carried out the comparative analysis of the multi-volumes issued by the leading publishing houses of those years, using the complex of complementary methods: bibliological, art historical and general historical.Gosizdat was the undisputed leader in the quantitative indicators of publications of the collected works, but its artistic policy in that area was characterized by old-fashioned conservatism tended to minimize the visual elements. The famous publishing house “Academia” in those years published the collected works quite rarely, but enriched the art of book with graphic cycles of such outstanding masters as V.A. Favorsky and N.P. Akimov. The book designers of the publishing house “Zemlya i Fabrika” were particularly successful and consistent in updating the appearance of the collected works: their works had a broad stylistic range and tendency to experiment. Creative search of artists of the 1920s deserves the attention of book historians, designers, illustrators, publishers, because it can give them productive creative ideas.

2020 ◽  
pp. 156-172
Author(s):  
Olga Yu. Panferova ◽  
◽  
Elena L. Mzhelskaya ◽  

The article summarizes the practice of Russian publishers in the formation of the repertoire of graphic novels. In the modern world, visual perception of information is becoming an increasingly common way of obtaining and processing information. Graphic novels are forming an important part of contemporary culture in general and literature in particular, occupying a larger niche in the contemporary literary market. Publishers are trying to meet the needs of readers and include more and more series with graphic novels in their repertoire. The most successful projects in the publishing houses Bubble, Jellyfish Jam, Zodiac, 42!, Komil’fo, AST, specializing in graphic novels, are analyzed. The expansion of this book segment is continuous and quite fast. Summarizing the repertoire policy of Russian publishers, it can be asserted that graphic novels come to play an increasingly important role in modern society and in the modern book market, and they will be equal in importance to classical book editions in the future. Every year the number of graphic novels by Russian authors in the book market is growing. The repertoire of Russian publishers engaged in the production of graphic novels is quite diverse. Specialized publishers pay more attention to the projects produced, due to which there are fewer errors in the production of graphic novels in these publishers. The number of publications produced per year in specialized publishing houses is small, compared with large universal publishers. Projects of specialized publishers are more carefully selected, are often original or little-known in Russia. Each project of graphic novels by foreign authors is unique for a certain publishing house, and is not released in other publishing houses. The spread of circulations in specialized publishing houses is quite wide and often depends on the features of the project, the author’s fame, the features of the publication, as well as the niche of the publishing house. Large universal publishers mainly focus on graphic novels of widespread popularity, as a rule, within the Marvel, DC universes. All publishers considered in the study have a clear principle of development of their repertoire; in specialized publishers, the selection of projects is much more thoughtful, and each project is given more attention.


2021 ◽  
Author(s):  
Casey Gurfinkel

Since the merger of Indigo and Chapters in 2001, and the bankruptcy of Stoddart Publishing and General Distribution Services in 2002, the Canadian publishing industry has faced perilous times in an already troubled market sector. In addition to the problems specific to the Canadian publishing industry- for example, federal and provincial funding cuts to the industry; the monopoly of the book retail market by the chain outlet Chapters-Indigo; the difficulty and expense of book distribution within Canada; competition from multinational publishing companies; the lack and expense of traditional marketing opportunities- the growing global market for books presents further difficulties for an industry that is struggling to retain its "Canadian" focus. This study considers the recent impact, both positive and negative, of globalization on the Canadian book industry, with a specific focus on publishers as the key figures in this industry. By surveying three publishing houses that represent specific segments of the industry- large multinational, mid-size, and small presses- I examine different approaches to surviving in the current book market and offer several conclusions about the future of Canadian publishing, most notably that the larger the publishing house, the less it is troubled by challenging market conditions.


2021 ◽  
pp. 60-69
Author(s):  
А. В. Будник

Purpose: organize and analyze the legacy of a little-known artist, make an attempt to collect biographical data, trace the relationship of creative principles with world trends in graphic design of that period. Methodology. Historical-comparative and art-scientific methods of analysis were used for the research. Results. During the 1920s and 1930s, Ukrainian magazine graphics underwent a final transformation from the aesthetics of modern and eclecticism to the style of constructivism, which called for the work of masters of a new type of graphic thinking, such as Yuriy Kryvdin. The investigation for the first time analyzed the activities of a little-known representative of Ukrainian constructivism – Yuriy Kryvdin, who worked in the field of magazine graphics and layout, collage, book design. The influences of world tendencies of graphic design on creativity of the master, typology of imitation are investigated. Samples of the artist's autographs were collected and the publishing spheres to which the artist made efforts were systematized. His literary activity and its connection with artistic creativity are briefly reviewed. Scientific novelty.As for Kryvdin, there was no art criticism in the professional literature. For the first time, the sources that influenced the creative style of the master are highlighted, as well as the spheres of his activity are systematized. Practical significance. With the development of Ukrainian culture in the paradigm of an independent state, the importance of opening the little-known pages of the formation of national design, which gave the foundation of modern art.


Author(s):  
Katharina Einert

AbstractIn 1976, the Frankfurt book fair set its focus on Latin America. On that occasion, the Suhrkamp Verlag presented its Latin America-Program to a massive audience for the first time. Through the analysis of the title of a promotional leaflet prepared by Suhrkamp Verlag for this book fair, this essay identifies and discusses some mediation strategies, as well as some of the misunderstandings and stereotypes set into motion by this publishing house for translating and introducing the Latin American literature into the German book market.


Author(s):  
Saadat Imanova

The presented research is devoted to the study of the rhythmic organization’s peculiarities in the songs of E. Sabitoglu. Emin Sabitoglu is an outstanding Azerbaijani composer, whose work leaves many generations of domestic listeners not indifferent. The work of Emin Sabitoglu, being famous and popular, often attracts the attention of Azerbaijani musicologists. At the same time, the stylistic features of the composer’s songs have never before become the object of special scientific research. The purpose of the research is to study one of the important elements of the musical language in the songs of the Azerbaijani composer E. Sabitoglu, namely rhythm, to determine the features of their rhythmic organization. The research methodology is determined by the purpose of the research, for the achievement of which, the author uses a comprehensive analysis. At the same time, theoretical analytical analysis has acquired a leading role in the research process. The scientific novelty of the research is that for the first time in musicology determining the features of rhythmic organization in the songs of the Azerbaijani composer Emin Sabitoglu is being solved. Conclusions. A detailed analysis of the rhythmic basis of E. Sabitoglu’s songs demonstrated the presence of certain stylistic features in this area. Firstly, it is a rhythmic ostinato, used in a variety of practically all-vocal miniatures of the  composer. Secondly, the rhythmic variation, widespread in the songs of the composer, has many ways of implementation in the development of each specific song. Note that the presence of the principle of rhythmic variation in the songs of the composer is associated with the traditions of national vocal folklore since the variation is one of the leading principles of development in Azerbaijani folk songs. Thirdly, the method of sound visualization takes an essential place in E. Sabitoglu’s songs, the realization of which is directly conditioned by the use of expressive possibilities of rhythm. The use of expressive possibilities of rhythm in this area contributes to the creation of a vivid and almost visibly felt artistic image.


2021 ◽  
Author(s):  
Casey Gurfinkel

Since the merger of Indigo and Chapters in 2001, and the bankruptcy of Stoddart Publishing and General Distribution Services in 2002, the Canadian publishing industry has faced perilous times in an already troubled market sector. In addition to the problems specific to the Canadian publishing industry- for example, federal and provincial funding cuts to the industry; the monopoly of the book retail market by the chain outlet Chapters-Indigo; the difficulty and expense of book distribution within Canada; competition from multinational publishing companies; the lack and expense of traditional marketing opportunities- the growing global market for books presents further difficulties for an industry that is struggling to retain its "Canadian" focus. This study considers the recent impact, both positive and negative, of globalization on the Canadian book industry, with a specific focus on publishers as the key figures in this industry. By surveying three publishing houses that represent specific segments of the industry- large multinational, mid-size, and small presses- I examine different approaches to surviving in the current book market and offer several conclusions about the future of Canadian publishing, most notably that the larger the publishing house, the less it is troubled by challenging market conditions.


Author(s):  
Valerii P. Leonov ◽  
Mariya G. Bokan ◽  
Nina V. Ponomareva

On the publishing of scientific and informational almanac «Power of a Book: Library. Publishing House. Institute of Higher Education» by Far Eastern State University.


Author(s):  
A. V. Zaitseva

The article focuses on the libraries and the publishing and book trading organizations established by Moscow students in the early twentieth century. These organizations were founded to make the textbooks more available, cheaper and less deficient than they were at the moment. As the resource of the textbooks, libraries of compatriots’ associations were widespread. At the Moscow University students publishing commissions (parts of benefit societies) printed lecture notes and examination programs. Library, publishing, and trading activities were tightly bound in these societies. In the Moscow Technical School and the Moscow Women High Courses the libraries and publishing houses functioned independently of each other and of economical organizations of students. The students Library of textbooks at the Moscow Agricultural Institute was really unique, as it combined library service with book publishing for a while. Book trade was usually managed by publishers. Besides students organizations within educational institutes, there functioned a cooperative bookstore and a publishing house at the same time, common for all Moscow students. A dream, that never came true, was a Students House and united library collections of textbooks in it. In spite of many complications, the cooperation was successful, and due to it, access to the textbooks was facilitated for many students.


Author(s):  
Надія Подоляка

The purpose of the article is to investigate the peculiarities of the national Ukrainian culture in the artistic design of the editions of the Kharkov cooperative publishing house «Rukh». Research methods: Empirical-theoretical methods of analysis, synthesis, deduction are used. From the theoretical methods, a description and interpretation is applied. The use of these methods made it possible to prove that the publications of the Kharkov cooperative publishing house «Rukh» are a highly cultured artistic product, shrouded in the aura of the traditions of Ukrainian culture. It is proved that in the 20-ies. XX century. around the «Rukh» united a circle of like-minded writers, critics, editors, illustrators. Book covers were made by M. Samokish, S. Borovoy, V. Krichevsky. It is established that in the graphic design of the editions the editors used font ensembles, decorative elements and other visual materials created by the most prominent representatives of the artistic circles, in which the Ukrainian tradition is traced. In the design of covers used a variety of frames, ornaments of vegetable origin, stylized with letters. At the same time, minimalism of forms, compositions in a black and white version was quite common. Attention is focused on the works of the famous graphs of the era of the Ukrainian revival, created by the order of the Kharkiv cooperative publishing house «Rukh». The features of the national Ukrainian culture in the artistic design of publications are analyzed. Illustrations, graphic elements, style of execution and technique of the Ukrainian artists cooperating with the publishing house are characterized. The study significantly expands the view on publishing at the stage of the formation of Soviet power. The results can be used to write textbooks and teaching aids on cultural studies, the history of publishing and the history of Ukraine.


2016 ◽  
Vol 1 (3) ◽  
Author(s):  
Noorriati Din ◽  
Lennora Putit ◽  
Muhammad Naqib Mohd Noor

Having an attractive and innovative web design could serve as a basis for both offline and online retailers to provide detailed information towards satisfying potential buying intention amongst online shoppers, and subsequently contribute traffic flow to the intended website. This study revealed that both graphic design and social cues attributes were found to have a positive and significant relationship with customer loyalty. Given the valuable experience to the site, the aim of this study is to investigate the extent to which website design attributes affects customer loyalty towards a particular brand or product.© 2016. The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK. Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies, Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, MalaysiaKeywords: Website design; social cue design; grahic design; customer loyalty


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