scholarly journals Analyzing and Selecting a Suitable Media for Online Marketing

2017 ◽  
Vol 6 (2) ◽  
pp. 178
Author(s):  
Hysni TERZIU
Keyword(s):  
Information Technologies ◽  
Active Role ◽  
Electronic Media ◽  
Online Marketing ◽  
Communication Tool ◽  
Electronic Trade ◽  
Research Fields ◽  
The World ◽  
Electronic Marketing ◽  
Traditional Marketing

During the last years, the letter “E” has increased its importance not only in the world of information and communication technology (ICT), virtual businesses, and internet surfing but also in other sectors. It has become an important component for a considerable number of research fields such as in electronic marketing, electronic business, electronic finances, electronic trade, electronic distance learning, and electronic markets among others. The revolution in ICT has changed not only our lives but also the ways how people do business. Recently, it is noted that an increasing number of touristic operators use internet and other electronic media to achieve their marketing efforts by giving in this way priority to electronic marketing as a new philosophy and phenomena. Online marketing has as an aim to provide value to customers by using information technologies. It offers additions instruments to traditional marketing. Continues changes in online trade have a direct impact not only in instruments but also in the objectives and aims that require new tools and the usage of new strategies in order to be achieved. These factors (tools, objectives, aims and strategies) can be used to distinguish the instruments of online marketing from those of traditional marketing. To achieve this goal, traditional marketers use a variety of marketing variables including: price, advertising, distribution, product to satisfy actual and potential customers. Today, many organizations are spending more time and money to create online presence, creating of websites. In traditional marketing, the customer's role has been very passive, but today we can say that the world wide web uses the hypermedia concept which provides a more active role to the visitor of the web. Hypermedia means a variety of media content that can be accessed through hyperlinks and that can be used to conduct online marketing and to provide competitive advantages to the new economy. Studies suggest that technological advances have created new communication models and marketing channels that cause the greater impacts on marketing practices (e.g. the acceptance of electronic media as a living communication tool). This paper tries to present the concepts of Online Marketing and particular attention is provided to the manner on how to analyze which Kosovar or regional media on the Internet has greater visibility and what needs to be done to get the right attention of potential clients of our business.

scholarly journals Social media in use

2021 ◽  
Vol 26 (1) ◽  
pp. 201-217
Author(s):  
Visar Rrustemi ◽  
Egzona Hasani ◽  
Gezim Jusufi ◽  
Dušan Mladenović
Keyword(s):  
Social Media ◽  
Information Technologies ◽  
Uses And Gratifications ◽  
Digital Marketing ◽  
Western Balkans ◽  
The World ◽  
Digital Environments ◽  
Marketing Activities ◽  
Traditional Marketing ◽  
The Right

Information technologies have caused radical changes in many areas, they have also changed marketing activities. Today, marketing activities are carried out in digital environments, facilitating the work of companies and helping consumers around the world. Consumers get the right information and data about products and services much easier and faster, as well as access different forms of entertainment. Therefore, it can be said that the place of traditional marketing today has been replaced by digital marketing. This paper tries to shed some light on how consumers of Western Balkans and specifically in Kosovo, use social media and how those shape their attitudes, based on the uses and gratifications approach. This is the first paper from this region, which analyzes social media, based on the previously mentioned approach. Since research in the region was prohibitive for us, we selected a sample of 200 consumers from Kosovo, active on social media. The findings of this paper serve managers in better attracting online customers through social media.

scholarly journals MARKETING MIX TRANSFORMATION IN ELECTRONIC TRADE

2021 ◽  
Vol 31 (6) ◽  
pp. 963-969
Author(s):  
Yu.G. Kuzmenko ◽  
Munther Amin Almandeel ◽  
D.V. Stukalov
Keyword(s):  
Critical Role ◽  
Marketing Mix ◽  
Electronic Trade ◽  
Business World ◽  
Active Involvement ◽  
Strategic Approach ◽  
Electronic Marketing ◽  
Traditional Marketing ◽  
Marketing Costs ◽  
The Impact

The importance of studying the problem of transforming the marketing mix into e-business is associated with the need to study the process of transforming marketing itself, since the active involvement of business organizations in e-business is often accompanied by problems when using conventional marketing tools in a virtual environment. This article identifies changes in the elements of the marketing mix in the e-commerce environment in accordance with the trends in the development of e-business and Internet technologies, and also demonstrates the influence of the electronic space on traditional marketing mix strategies. An innovative approach to exploring this problem is an electronic marketing model that allows changes to be structured in a complex set of marketing tools in order to demonstrate the impact of improved strategic approach. The aim of the study is to identify the area of transformation of the marketing mix in e-commerce. The relevance of the study is manifested in the need to develop marketing strategies, identify the most important elements of the marketing mix, assess the effectiveness of marketing and optimize marketing costs by organizations operating in an electronic environment. Research results. Electronic marketing has permeated the business world all over the place. The e-marketing mix, which had a significant impact on the elements of the traditional marketing mix, has also expanded the elements of the mix, adding new ones that are unique in terms of the critical role of technology and the provision of supporting information to consumers.

scholarly journals Smart Urban Planning at Local Scale: e-Master Plan

2020 ◽  
Author(s):  
Olga Gonçalves ◽  
Ana Virtudes
Keyword(s):  
Spatial Planning ◽  
Information Technologies ◽  
Planning Process ◽  
Geographic Information ◽  
Master Plan ◽  
Communication Tool ◽  
Key Factors ◽  
Research Fields ◽  
Planning Strategies ◽  
Planning Action

Local realm, the pivotal level of the spatial planning action regarding the engage of citizens, is following its path regarding the use of Geographic Information Systems (GIS). The literature considers GIS a powerful tool, allowing a better knowledge of cities and countryside, managing them in an integrated and more efficient way. A detailed and embedded territorial knowledge ensures a most effective and successful urban management. In fact, the development of information technologies has been fostered a better interaction between planning authorities and citizens. WebGIS applications are key factors of a wider range of geographic information (GI), considering the diversity of research fields, being a communication tool of planning strategies. This article is focused on WebGIS as a skill to ensuring the effectiveness of planning process, comprising e-Platforms of transferring accurate knowledge about the urbanization and building rules; improving the procedural agility, timescale and equity of planning; and supporting the decision-making process of the urbanization and construction actions by local entities, under a complex set of data, documents, maps and drawings. The conclusion shows that WebGIS at spatial planning, guarantees a bigger satisfaction, boosting the collaboration and exchange between local authorities and citizens.

Engineering knowledge: philosophy and ponstructive meanig

2018 ◽  
pp. 10-16
Author(s):  
V. I. Onoprienko
Keyword(s):  
Information Technologies ◽  
Knowledge Engineering ◽  
Practical Rationality ◽  
Engineering Knowledge ◽  
World Today ◽  
The World ◽  
Technological Area

An expansion of information technologies in the world today is caused by progress of instrumental knowledge. It has been arisen a special technological area of knowledge engineering, which is related to practical rationality and experts’ knowledge for solving urgent problems of science and practice.

The Use of Social Media by the Botswana Government and Governance of Liquid Communication

Mousaion ◽  
2019 ◽  
Vol 37 (1) ◽  
Author(s):  
Tshepho Lydia Mosweu
Keyword(s):  
Social Media ◽  
Customer Service ◽  
Community Involvement ◽  
Media Content ◽  
Service Access ◽  
Communication Tool ◽  
African Countries ◽  
The World ◽  
The Government ◽  
Use Of Social Media

Social media as a communication tool has enabled governments around the world to interact with citizens for customer service, access to information and to direct community involvement needs. The trends around the world show recognition by governments that social media content may constitute records and should be managed accordingly. The literature shows that governments and organisations in other countries, particularly in Europe, have social media policies and strategies to guide the management of social media content, but there is less evidence among African countries. Thus the purpose of this paper is to examine the extent of usage of social media by the Botswana government in order to determine the necessity for the governance of liquid communication. Liquid communication here refers to the type of communication that goes easily back and forth between participants involved through social media. The ARMA principle of availability requires that where there is information governance, an organisation shall maintain its information assets in a manner that ensures their timely, efficient and accurate retrieval. The study adopted a qualitative case study approach where data were collected through documentary reviews and interviews among purposively selected employees of the Botswana government. This study revealed that the Botswana government has been actively using social media platforms to interact with its citizens since 2011 for increased access, usage and awareness of services offered by the government. Nonetheless, the study revealed that the government had no official documentation on the use of social media, and policies and strategies that dealt with the governance of liquid communication. This study recommends the governance of liquid communication to ensure timely, efficient and accurate retrieval when needed for business purposes.

PECULIARITIES AND CONDITIONS OF ACTIVITY OF BOOK PUBLISHING HOUSES OF UKRAINE IN THE MODERN MEDIA SPACE

2018 ◽  
Author(s):  
Tetyana Jezhyzhanska
Keyword(s):  
Information Technologies ◽  
Rapid Development ◽  
Book Publishing ◽  
Cultural Development ◽  
The Internet ◽  
Modern Media ◽  
Media Space ◽  
The World ◽  
The Status ◽  
Book Publishers

In the information society the status of information is changing: this main value of global civilization becomes an important resource of socio- economic, technological and cultural development. The rapid development of virtual technologies and the growing number of Internet users in Ukraine and in the world causes the new challenges to communication of each organization. The book publishers are also obliged to respond to these processes. However, the works devoted directly to publishers’ communication in the modern media space are still lacking in Ukraine. The objective of the article is to clarify peculiarities and conditions of the activities of Ukrainian book publishers in today’s media space which is an important issue today. It is analyzed the literature and sources on this issue and it is ascertained the theoretical and practical possibilities to take into account the trends in the world of modern media in the PR-activity of book publishers. Also the prospects for further scientific study and practical use of PR-communications in the activity of publishers are determined. The analysis of current changes in the modern information space allows us to trace the general tendencies: the new subject and object areas are formed; the number of subjects is expanded; the new formats of interaction within the system of communications of the organization and in society as a whole are created. That means that publishing house’s PR-communications are complicated by the emergence of new elements, such as active audience, social networks as communication channels, promotions on the Internet and others. PR communication in the Internet space is the most effective and inexpensive tool for interaction of publishers with active audiences. Thus, the activation of PR communication in the modern media space is associated with the emergence of the latest information technologies, online media as well as development of Internet. The use of online channels of Internet for communication with the target audience of publishing organizations has certain advantages over traditional media. At the same time, it is necessary to take into account the information saturation of media space, which complicates the way of PR-messages of book publishers to the reader.

scholarly journals Laws and Emerging Technologies

Laws ◽  
2021 ◽  
Vol 10 (2) ◽  
pp. 46
Author(s):  
Esther Salmerón-Manzano
Keyword(s):  
Information Technologies ◽  
New Technologies ◽  
Legal Issues ◽  
The Other ◽  
Special Issue ◽  
Legal Challenges ◽  
The World ◽  
Huge Impact ◽  
New Challenges ◽  
The Way

New technologies and so-called communication and information technologies are transforming our society, the way in which we relate to each other, and the way we understand the world. By a wider extension, they are also influencing the world of law. That is why technologies will have a huge impact on society in the coming years and will bring new challenges and legal challenges to the legal sector worldwide. On the other hand, the new communications era also brings many new legal issues such as those derived from e-commerce and payment services, intellectual property, or the problems derived from the use of new technologies by young people. This will undoubtedly affect the development, evolution, and understanding of law. This Special Issue has become this window into the new challenges of law in relation to new technologies.

Hacia la acreditación internacional de programas educativos con base en competencias

2021 ◽  
Vol 4 (3) ◽  
pp. 17-28
Author(s):  
A. Garcés Báez ◽  
Ma. del R. Moreno Fernández ◽  
E. Mora Colorado
Keyword(s):  
Learning Outcomes ◽  
Information Technologies ◽  
Educational Programs ◽  
Academic Programs ◽  
Social Significance ◽  
The World

Las competencias para la Acreditación Internacional de los Programas Educativos en Computación y Tecnologías de la Información. A partir de los fundamentos se transita por los programas académicos y algunos organismos acreditadores tomando como eje, en ambos casos, las competencias hasta llegar a su identificación en el escenario internacional en el Marco del Acuerdo de Seúl. Como es sabido el desarrollo de competencias se enfoca sobre situaciones y problemas específicos, es por ello que una enseñanza por competencias brinda la oportunidad de garantizar que los aprendizajes sean adquiridos de manera oportuna y precisa, en términos de su trascendencia personal, académica y social. En todos los casos el concepto de competencia señala tanto el proceso como los resultados del aprendizaje, las cuales podría aplicar las competencias en el mundo. The competences for the International Accreditation of the Educational Programs in Computing and Information Technologies is addressed. Based on the fundamentals, we move through the academic programs and some accrediting bodies taking as their axis, in both cases, the competences until their identification in the international scenario within the framework of the Seoul Accord. As it is known, the development of competences focuses on specific situations and problems, which is why a teaching by competences provides the opportunity to ensure that learning is acquired in a timely and accurate manner, in terms of personal, academic and social significance. In all cases, the concept of competence indicates both the process and the learning outcomes, which will be the spearhead to apply the skills in the world.

DEVELOPMENT OF AN APPLICATION WITH AN AUGMENTED REALITY FUNCTION TO SPEED UP PASSENGER SERVICE ON THE EXAMPLE OF PULKOVO AIRPORT

2021 ◽  
Vol 2 (28) ◽  
pp. 85-96
Author(s):  
A. E. Evtushenko ◽  
◽  
M. A. Kropaneva ◽  
Keyword(s):  
Information Technology ◽  
Augmented Reality ◽  
Key Words ◽  
Information Technologies ◽  
Technical Support ◽  
Air Transport ◽  
Passenger Transport ◽  
The World ◽  
Speed Up

This article offers a prototype of an application for smartphones, aimed at improving services and increasing the speed of passenger service on the example of Pulkovo Airport. The software helps to improve the information and multimedia and technical support of the airport. The existing information technologies and the experience of their application in various airports of the world are considered. Key words: air transport, airport, passenger service, air passenger transport, St. Petersburg, application, information technology.

MARKETING OF TELECOMMUNICATION AND INFORMATION TECHNOLOGIES: WORLD AND NATIONAL DIMENSIONS

2019 ◽  
pp. 32-40
Author(s):  
Тetiana KOPAN
Keyword(s):  
Information And Communication Technologies ◽  
Information Technologies ◽  
Marketing Research ◽  
The United States ◽  
It Services ◽  
State Budget ◽  
The World ◽  
Telecommunications Market ◽  
Ict Market ◽  
Ict Companies

Introduction. The development of the information and communication technologies (ICT) market creates the conditions for further growth of other sectors of the economy. ICT companies provide companies, individuals and government with software, Internet, mobile and fixed communications, and so on. The purpose of the article is to study the current state of the ICT market in the world and in Ukraine, to identify major trends and threats for further development of the ICT market. Results. The ICT market is one of the largest dynamically developing markets in the world. Research conducted by leading consulting companies in the world shows that after 2020, the market can grow from 13 to 33 trillion and the blockchain market to 3.1 trillion $. International Data Corporation emphasizes that digital technologies and solutions can reach 60% of global GDP by the end of 2022. The world leader in the number of ICT corporations is the United States, with headquarters of the 65 world's largest companies, 20 in China, Taiwan - 17, Japan - 14, South Korea - 6, India - 5 companies. The IT services market accounts for 0,5% of the global IT services market. In Ukraine there are 125 registered self-employed individuals that are used by large companies to optimize their tax burden. Income of such American ICT companies such as Apple, Amazon, Alphabet, Microsoft significantly exceeds the size of the state budget of Ukraine, and part of the revenues from the ICT market occupies only 4,5% of GDP, which is clearly insufficient and is evidence of an economic development lag. Conclusions. The imperfection of domestic legislation, the lack of incentives for ICT organizations, the possibility to monopolize the market, the insecurity of the interests of individuals and private companies do not stimulate foreign investments in this sector of the economy. In spite of this, Ukraine has a great potential for its growth, for which it is necessary to develop a national concept and model for the development of the ICT market, to restrain the departure of specialists abroad, to ensure the implementation of the business-state partnership strategy, etc. Keywords: telecommunications market, IT market, telecommunications market and IT services, marketing research, investments, ICT companies.

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