scholarly journals INTERNAL PR AS PART OF CORPORATE CULTURE

2019 ◽  
pp. 22-26
Author(s):  
O. Goryacheva

The identification of mechanisms for the implementation of public relations and the selection of effective internal PR tools can affect the organization’s management. The main objective of internal PR is to stabilize the workforce and increase employee satisfaction. The possibilities of internal PR in the formation and maintenance of corporate culture have been investigated in the article. The indicators of labor assessment presented not only help determine the level of professionalism of the employee, but also demonstrate his personalized labor achievements to the whole team. The motivation of the participants of the labor process to the awareness of the importance of the implementation of the collective tasks has a beneficial effect on the formation of corporate culture. Monitoring of events and internal PR tools will allow you to adjust the formation of corporate culture and provide a high level of management at the enterprise.

Many organisations operate with the strong belief to contribute positively to the society, economy and strong corporate work culture. This defines the level of employee engagement that transforms the organisation into a high performance genre. An organisation’s culture is an essential part of business. It influences nearly every aspect of the organisation, from acquiring top talent to improving employee satisfaction, employee engagement and enhancing employee productivity, it becomes the basis of a happy workforce. A distinct corporate culture is important to the success of an Organisation. Hence to bring out the transformation in the culture it is import for the decision makers to be aware of the influencers. Good Leaders with high level of EI can drive the behaviour and positively impact people to create a successful work culture. The objective of this paper is to explore the relationship between emotional intelligence and transformational leadership and their effect on organizational culture


Author(s):  
Sri G. Thrumurthy ◽  
Tania Samantha De Silva ◽  
Zia Moinuddin ◽  
Stuart Enoch

Specifically designed to help candidates revise for the MRCS exam, this book features 350 Single Best Answer multiple choice questions, covering the whole syllabus. Containing everything candidates need to pass the MRCS Part A SBA section of the exam, it focuses intensively on the application of basic sciences (applied surgical anatomy, physiology, and pathology) to the management of surgical patients. The high level of detail included within the questions and their explanations allows effective self-assessment of knowledge and quick identification of key areas requiring further attention. Varying approaches to Single Best Answer multiple choice questions are used, giving effective exam practice and guidance through revision and exam technique. This includes clinical case questions, 'positively-worded' questions, requiring selection of the most appropriate of relatively correct answers; 'two-step' or 'double-jump' questions, requiring several cognitive steps to arrive at the correct answer; as well as 'factual recall' questions, prompting basic recall of facts.


2021 ◽  
Vol 14 (7) ◽  
pp. 603
Author(s):  
Vanesa Pérez-Laguna ◽  
Isabel García-Luque ◽  
Sofía Ballesta ◽  
Antonio Rezusta ◽  
Yolanda Gilaberte

The present review covers combination approaches of antimicrobial photodynamic therapy (aPDT) plus antibiotics or antifungals to attack bacteria and fungi in vitro (both planktonic and biofilm forms) focused on those microorganisms that cause infections in skin and soft tissues. The combination can prevent failure in the fight against these microorganisms: antimicrobial drugs can increase the susceptibility of microorganisms to aPDT and prevent the possibility of regrowth of those that were not inactivated during the irradiation; meanwhile, aPDT is effective regardless of the resistance pattern of the strain and their use does not contribute to the selection of antimicrobial resistance. Additive or synergistic antimicrobial effects in vitro are evaluated and the best combinations are presented. The use of combined treatment of aPDT with antimicrobials could help overcome the difficulty of fighting high level of resistance microorganisms and, as it is a multi-target approach, it could make the selection of resistant microorganisms more difficult.


2021 ◽  
Vol 11 (4) ◽  
pp. 4345-4356
Author(s):  
Anna Evgenievna Gorokhova ◽  
Elman Said-Mokhmadovich Akhyadov ◽  
Andrey Nikolaevich Shishkin

The purpose of the present study is to identify the main advantages and problems of remote work for both employers and employees, and possible ways to solve them. The article shows a significant number of studies dealt with non-standard forms of labor organization, clarifies the essence of remote work, and examines the main aspects for its effective organization. The main advantages and problems of remote work for employers and employees, as well as possible ways to solve them, are identified based on an expert survey involving 36 experts. According to the conducted study, it can be concluded that the acceleration of scientific and technological progress and adverse epidemiological conditions contribute to the spread of remote work worldwide. This phenomenon has two aspects. On the one hand, remote work, firstly, reduces the unemployment rate and improves the image of the company; secondly, offers flexible working hours; thirdly, protects/retains customers and saves time/transport costs. On the other hand, remote work is associated with the difficulty in maintaining efficiency and teamwork at a high level; secondly, it restricts communication, makes it impossible to perform certain tasks at home; and thirdly, remote work leads to insufficient physical activity, causes difficulties with integration into the corporate culture, etc.


The selection of hospital sites is one of the most important choice a decision maker has to take so as to resist the pandemic. The decision may considerably affect the outbreak transmission in terms of efficiency , budget, etc. The main targeted objective of this study is to find the ideal location where to set up a hospital in the willaya of Oran Alg. For this reason, we have used a geographic information system coupled to the multi-criteria analysis method AHP in order to evaluate diverse criteria of physiological positioning , environmental and economical. Another objective of this study is to evaluate the advanced techniques of the automatic learning . the method of the random forest (RF) for the patterning of the hospital site selection in the willaya of Oran. The result of our study may be useful to decision makers to know the suitability of the sites as it provides a high level of confidence and consequently accelerate the power to control the COVID19 pandemic.


2017 ◽  
Vol 52 (sup1) ◽  
pp. 17-24 ◽  
Author(s):  
Didier Crusset ◽  
Valérie Deydier ◽  
Sophia Necib ◽  
Jean-Marie Gras ◽  
Pierre Combrade ◽  
...  

2016 ◽  
Vol 19 (2) ◽  
pp. 95-108 ◽  
Author(s):  
Susie Perbawasari ◽  
Diah Fatma Sjoraida ◽  
Vidia Ayu Lestari

GPS program was launched in order to improve people's active participation, creating awareness of the importance of protecting the environment, and build a new culture picking up trash. Communications and delivery of messages is done through socialization programs and social media, twitter. The purpose of this study to find out the Public Relations process that consists of collecting of facts and formulation of the problem, the planning and programming, the action and communication, and the evaluation of GPS program that has been done by the organizers. This study used descriptive method. Data collected were through interviews, observation and documents. The organizers of GPS program begins by listening to the comments that raised by external parties, also took to the field looking directly environmental conditions in Bandung to collecting the facts. Organizers prepared GPS program includes the introduction of the situation, goal setting, audience definition, selection of media and techniques of Public Relations, as well as budget planning. Action taken in the program organizers GPS is acting responsive and responsible, while communication in the program include Credibility, Context, Content, Clarity, Continuity and consistency, Channel, and Capability of the Audience. Evaluation program providers include evaluation for decision-making, evaluation of the achievement of objectives, evaluation of results and impact and evaluation of the implementation.


2019 ◽  
pp. 114-122
Author(s):  
Nataliіa Sorokina

The article is devoted to the study of organizational culture in public service. The essence of the concept of organizational culture is considered. It has been determined that organizational culture is an interdisciplinary phenomenon which concern several fields. Therefore, there is no single approach to understanding of this concept. It is indicated that organizational culture is a distinguishing feature of every organization and is a decisive factor in the success / the failure of the whole group. In the article, the author conducted a sociological survey among public servants. The purpose of the survey was to find out what major changes have occurred in the organizational culture of public service in recent years. Based on empirical data, it has been found that changes in organizational culture are very slow. Respondents noted that the majority of elements of organizational culture remained constant, such as: the culture of appearance; the individual independence and the responsibility; the interaction of members of the organization with each other; the physical and psychological comfort; the motivation to work. It is proved that a favorable socio-psychological climate in public authorities is very important. So, the high performance indicators of the authorities, the low staff turnover, the high level of labor discipline, and the absence of tension and conflicts in the group depend on it. The important elements of organizational culture, such as the motivation to work, the culture of appearance, the communication links both within the organization (between public servants) and outside (public relations) are analyzed. It is indicated that the leader plays a key role in communication. He must directly participate in the formation of a favorable moral and psychological climate in the group. It has been established that the process of changing organizational culture is quite complicated, requires time and effort, and high level of professionalism of leader. Changes very often cause discontent of the group, they are often perceived painfully. A strong organizational culture generates a positive image of the public service, which in is turn an important factor in raising confidence in public authorities. Therefore, it is necessary to continue to studied organizational culture, to monitor its formation, to improve and to regulate its changes.  


2019 ◽  
Vol 61 (5) ◽  
pp. 235-240
Author(s):  
Igor’ A. Gundarov ◽  
P. I. Ananchenkova ◽  
V. N. Krut’Ko

In 2014, increasing of mortality is observed in the Republic of Crimea. The attempts to normalize situation using common preventive means turned out to be not enough effective. The purpose of study is to analyze causes of deterioration of demographic situation and to substantiate measures of efficacious prevention. The data of state statistics was used as a primary material. The mortality of main non-infectious diseases prevailed in the structure of human losses. However, its dependence on classical risk factors had no factual confirmation. The ecological situation ameliorated. The health care system maintained a needed stability. The deterioration of psychic condition of population was detected. The suggestion was expressed concerning its effect on somatic reserves of health. In conditions of etiological uncertainty of mortality decreasing a personalized prevention was proposed targeting management of health reserves under control of personal risks. The percentage of Crimea population with redundant lethal risk makes up to no more than 5%. The modernization of actual dispensarization system is proposed to detecting and health improving them. The working population is proposed to pass screening examination without breaking labor process on the basis of health posts (health room) of enterprises. The traveling diagnostic teams can be used. The idle population is examined in the departments of prevention in polyclinics. The low cost prognostic technologies are used. The selection of individually efficient health promoting measures requires long work with patient. to implement this approach a third stage of dispensarization is proposed using innovative health promoting technologies. The medical social workers are involved into this activity. The trade union organizations can play an important role in the prevention system functioning. The particular attention is paid to using health promoting possibilities of recreation institution of Crimea.


2017 ◽  
Vol 11 (3) ◽  
pp. 51-58
Author(s):  
Татьяна Никонова ◽  
Tatyana Nikonova ◽  
Валерия ГУСАРОВА ◽  
Valeriya GUSAROVA ◽  
Ольга Пережогина ◽  
...  

In the last few years, the development of adventure tourism as a kind of active tourism initiatives, tourism firms have become more visible. Adventuretourism (adventure tourism) is different in originality and unusual variety of tours. It includes exotic travel, extreme sports, a specific move connected with risk and danger to life. In this regard, the article highlights the criterion of the differences of adventure tourism from other types of active travel. The authors point out the the main reasons for the popularity of adventure tourism of the article, among which are following: healthy lifestyle popularization, prestige of the activity of the pleasure, the desire of the modern tourist for new experiences and the rush of emotion, the possibility of self-realization, improving credibility and promotion in society through adventure tourism, including with help of social networks. Taking into account the growing popularity of adventure tourism in the world, the authors of the article analyzes the factors of Russia’s competitiveness for the adventure tourism development. It is revealed that strengths are rail transport infrastructure and a high level of health and hygiene. The article admits that now the development of adventure tourism in Russia is constrained by a number of negative factors to be overcome. Among them are the lack of a comprehensive look at the geography of Russia from the standpoint of the selection of adventure territories, the unsatisfactory level of tourist infrastructure of adventure, poor range and low quality of ser- vices adventure tourism, weak professional background of the staff.


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