scholarly journals Corporate Communication through the Campaign of Consuming Jamu

2021 ◽  
Vol 13 (1) ◽  
pp. 33
Author(s):  
Fitria Widiyani Roosinda
Keyword(s):  
Social Media ◽  
Corporate Communication ◽  
Campaign Strategy ◽  
Public Response ◽  
The Public ◽  
Communication Program ◽  
Qualitative Descriptive ◽  
Depth Interviews ◽  
Very High

<em><span>This research is motivated by the phenomenon of increasing consumption of empon-empon products by the community since the emergence of the Covid-19 pandemic in Indonesia. Empon-empon is ones of jamu (traditional herbal drink) which the ingredients is consisting of ginger, turmeric and other spices. The community believes that empon-empon is able to prevent from Covid-19. This contributes to build simultaneous awareness of the community and ultimately creates a lifestyle of consuming jamu. This situation is used by jamu corporate (</span><span>Jamu Iboe) to conduct campaigns to drink jamu to increase sales of their products. This study aims to determine the campaign strategy for drinking jamu, how the community responds to the campaign, and what jamu products are most in demand. Qualitative descriptive is the method used in this research by conducting in-depth interviews. This research concludes that jamu corporates carry out their corporate communication program strategies through social media by inviting people to drink jamu and unite to prevent and fight Covid-19<s>.</s> The public response to jamu is very high, compared to before the pandemic. The most popular herbs are ginger, white turmeric, temulawak and sambiloto.</span></em>

scholarly journals STRATEGI SWITCHING PREMI DALAM PENGUMPULAN DANA MASYARAKAT SEKTOR INFORMAL SEBAGAI UPAYA PENCEGAHAN KETERLAMBATAN PEMBAYARAN PREMI JAMINAN KESEHATAN NASIONAL

2017 ◽  
Vol 9 (01) ◽  
pp. 55
Author(s):  
Arih Diyaning Intiasari ◽  
Laksono Trisnantoro ◽  
Julita Hendrartini
Keyword(s):  
Quota System ◽  
Public Response ◽  
The Public ◽  
Transition Strategy ◽  
Policy Goals ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Depth Interviews ◽  
Made In

The increase in the budget deficit BPJS in the first 3 years of implementation JKN require special attention. One of the problems in the implementation of JKN is high late payment of premiums by the participants of the Non PBI Mandiri. The purpose of this study was to determine the participants' perceptions of Non PBI Mandiri to the recommendations transition strategy JKN premium payer. This study is a policy with qualitative descriptive approach. The study design used policy aims to draw up a recommendation is the Case Study on the phenomenon of late payment of premiums. Depth interviews with 11 informants participants Independent Non PBI done with purposive sampling quota system. The result showed that the presence of positive consequences as the public response to the concept of a transitional strategy premium payer. Participants claimed to be greatly assisted if the program was held because it can ease the burden of their medical expenses when his advanced age and does not have income again, providing peace in the certainty of change of insurer premiums in non-productive age. Conclusion of the study were breakthrough made in a transitional strategy premium payer has received positive responses from the public policy goals.

scholarly journals Event Beach Clean Up Sebagai Bentuk Pemasaran Sosial Downstream

2020 ◽  
Vol 9 (2) ◽  
pp. 230-247
Author(s):  
Lidya Wati Evelina ◽  
Yo El Andreano
Keyword(s):  
Social Media ◽  
Study Data ◽  
Marine Conservation ◽  
Plastic Waste ◽  
Public Response ◽  
The Public ◽  
Community Activities ◽  
Local Media ◽  
Qualitative Descriptive ◽  
Sea Area

Pulau Bali berhadapan dengan permasalahan penumpukan sampah plastik dari daerah pantai sampai area laut sebagai dampak peningkatan aktivitas masyarakat. Penelitian ini bertujuan mengetahui pelaksanaan kampanye pelestarian laut di Bali yang dilakukan klub sepak bola Bali United melalui event Beach Clean Up. Konsep yang digunakan dalam penelitian ini adalah event kampanye/pemasaran sosial untuk perubahan perilaku masyarakat pada pelestarian laut di Bali. Jenis penelitian yang digunakan adalah deskriptif kualitatif. Teknik pengumpulan data dengan melakukan dokumentasi, observasi media sosial dan wawancara dengan Head of Creative dan Senior Creative Bali United. Hasil penelitian menunjukkan pelaksanaan event pembersihan pantai di Pantai Purnama, Gianyar, Bali berjalan lancar meskipun yang hadir belum sesuai dengan harapan. Setelah pelaksanaan event, sosialisasi kampanye dilakukan melalui akun media sosial official Bali United. Hasil penelitian juga menunjukkan bahwa event ini berhasil membangun awareness masyarakat Bali  dilihat dari liputan media lokal dan respons masyarakat pada kolom komentar di media sosial. Kegiatan ini juga telah membentuk attitude dan action dari pendukung klub Bali United untuk pengurangan sampah plastik di laut Bali. The Bali island has been faced with the problem of plastic waste accumulation from the coastal area to the sea area as a result of increased community activities. This study aims to determine the implementation of the marine conservation campaign in Bali by the Bali United football club through the event of Beach Clean Up. The concept used in this research was a social campaign/marketing to change people's behavior in marine conservation in Bali. The research was a qualitative descriptive study. Data was collected using documentation, social media observation and interviews with the Head of Creative and Senior Creative of Bali United. The results showed that the implementation of the event at Purnama Beach, Gianyar, Bali went well even though the attendees did not meet expectations. After the event, the event was covered through Bali United's official social media accounts. The results also showed that this event has succeeded in building awareness of the Balinese people as seen from the coverage in local media and the public response in the comments column on social media. This activity has also formed the attitude and action of the Bali United supporters to reduce plastic waste in the Bali sea.

scholarly journals STRATEGI SWITCHING PREMI DALAM PENGUMPULAN DANA MASYARAKAT SEKTOR INFORMAL SEBAGAI UPAYA PENCEGAHAN KETERLAMBATAN PEMBAYARAN PREMI JAMINAN KESEHATAN NASIONAL

2017 ◽  
Vol 9 (1) ◽  
pp. 67
Author(s):  
Arih Diyaning Intiasari ◽  
Laksono Trisnantoro ◽  
Julita Hendrartini
Keyword(s):  
Quota System ◽  
Public Response ◽  
The Public ◽  
Transition Strategy ◽  
Policy Goals ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Depth Interviews ◽  
Made In

The increase in the budget deficit BPJS in the first 3 years of implementation JKN require special attention. One of the problems in the implementation of JKN is high late payment of premiums by the participants of the Non PBI Mandiri. The purpose of this study was to determine the participants' perceptions of Non PBI Mandiri to the recommendations transition strategy JKN premium payer. This study is a policy with qualitative descriptive approach. The study design used policy aims to draw up a recommendation is the Case Study on the phenomenon of late payment of premiums. Depth interviews with 11 informants participants Independent Non PBI done with purposive sampling quota system. The result showed that the presence of positive consequences as the public response to the concept of a transitional strategy premium payer. Participants claimed to be greatly assisted if the program was held because it can ease the burden of their medical expenses when his advanced age and does not have income again, providing peace in the certainty of change of insurer premiums in non-productive age. Conclusion of the study were breakthrough made in a transitional strategy premium payer has received positive responses from the public policy goals.

“I can’t just post anything I want”: Self-management of South Korean sports stars on social media

2021 ◽  
pp. 101269022110141
Author(s):  
Eunhye Yoo
Keyword(s):  
Social Media ◽  
Self Management ◽  
Public And Private ◽  
Daily Lives ◽  
The Public ◽  
South Korean ◽  
Digital Labor ◽  
Close Relationship ◽  
Study Participants ◽  
Depth Interviews

This study explores the influence and sociocultural meaning of self-management of South Korean sports stars in the context of their social media activity. The study utilizes netnography to analyze social media posts to determine the meaning of sports stars’ self-management. Data were collected through in-depth interviews with study participants. Ten South Korean sports stars, who are active users of Instagram, were selected as the study participants. Photographs, videos, and stories from their accounts—around 1800 posts in total—were analyzed. The results indicated that the sports stars attempted to share their daily lives on social media to build a close relationship with the public. Moreover, they used their accounts to publicize their commercialized selves and to promote their sponsors. They uploaded only strictly composed and curated posts on their accounts as a form of self-censorship. Finally, it was determined that digital labor was used for self-management on social media, where there is no distinction between public and private territory. A sports star has become a self-living commercial today, and self-management is now a prerequisite for survival. Thus, self-management on social media has become a requirement for sports stars.

Public relations in the age of data: corporate perspectives on social media analytics (SMA)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathy R. Fitzpatrick ◽  
Paula L. Weissman
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Media Analytics ◽  
Content Type ◽  
The Public ◽  
Management Function ◽  
Use Of Social Media ◽  
The Impact ◽  
Corporate Brands ◽  
Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

scholarly journals Strategi Bauran Promosi dalam Sosialisasi Lagu Anak: Studi Kasus Album Penyanyi Cilik Naura

2017 ◽  
Vol 2 (1) ◽  
pp. 91-108
Author(s):  
Dwi Okta Renanda
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Direct Marketing ◽  
Sales Promotion ◽  
Promotion Strategy ◽  
Public Response ◽  
The Public ◽  
The People ◽  
Children's Songs ◽  
Use Of Social Media

Perkembangan lagu anak di Indonesia mengalami dinamika yang berbeda dari tahun ke tahun. Era 90-an merupakan puncak dimana lagu anak mendapat perhatian yang lebih dari masyarakat Indonesia. Namun kondisi tersebut berbeda dengan keadaan lagu anak sekarang. Sudah tidak banyak lagi penyanyi-penyanyi cilik yang tampil di televisi dan berkurangnya lagu-lagu yang sesuai untuk anak yang kaya akan pesan pendidikan dan nasionalis. Hal ini dikarenakan sudah tidak banyak label rekaman yang memberikan wadah bagi penyanyi cilik dan adanya anggapan bahwa lagu anak kurang laku. Objek penelitian ini adalah album penyanyi cilik Naura dengan topik strategi promosi dan sosialisasi lagu anak. Penelitian ini bertujuan untuk mengkaji strategi bauran promosi album penyanyi cilik Naura dan mengetahui tanggapan masyarakat terhadap album penyanyi cilik Naura. Pendekatan yang dilakukan dalam penelitian ini adalah metode kualitatif dengan data tambahan sebagai pelengkap dari data kuantitatif berupa pemaparan presentase. Data kualitatif didapat dari 3 orang narasumber dan data kualitatif diperoleh dari 34 responden yang merupakan followers Instagram Naura. Hasil yang diperoleh, manajemen Naura menggunakan semua alat bauran promosi, meliputi periklanan, promosi penjualan, publisitas, penjualan perseorangan dan pemasaran langsung. Sedangkan alat promosi utama yang digunakan adalah pemasaran langsung yang difokuskan pada penggunaan media sosial. Hal ini disebabkan karena mayoritas peggemar Naura adalah anak-anak dan remaja yang memiliki akun media sosial. The development of children's songs in Indonesia experienced different dynamics from year to year. The 90's is the peak where the children's song gets more attention from the people of Indonesia. But the condition is different from the state of the child's song now. There are not many singers-singers who appear on television and reduced the appropriate songs for children who are rich in educational and nationalist messages. This is because there are not many record labels that provide a container for the little singers and the assumption that the child's song is less salable.The object of this research is Naura little singer album with the topic of promotion strategy and socialization of children song. This study aims to examine the promotion mix strategy of Naura's little singer album and to know the public response to Naura's little singer album. The approach taken in this research is qualitative method with additional data as complement of quantitative data in the form of presentation of percentage. Qualitative data were obtained from 3 resource persons and qualitative data were obtained from 34 respondents who were followers Instagram Naura. The results obtained, Naura's management uses all promotional mix tools, including advertising, sales promotion, publicity, individual sales and direct marketing. While the main promotional tool used is direct marketing that is focused on the use of social media. This is because the majority of Naura's fans are children and adolescents who have social media accounts.

Conclusion

2018 ◽  
pp. 235-242
Author(s):  
Steven McKevitt
Keyword(s):  
Social Media ◽  
World Wide Web ◽  
World Wide ◽  
New Labour ◽  
General Election ◽  
Public Response ◽  
The Public ◽  
The World ◽  
Social Media Platforms

The Conclusion draws together the main findings of the study. Britain in 1997 was a far more emotional and expressive society. This is highlighted by two events: the public response to the death of Diana, Princess of Wales, and the success of New Labour in the general election. The extent to which persuasion industries were responsible for bringing these changes about is discussed. There is a discussion of some areas for further study: the subsequent impact of the World Wide Web and social media platforms; persuasion aimed at children/juvenile consumption, and the development of single British brand throughout the period—for example, Virgin.

scholarly journals The Construction of Socio-Cultural Stigmatization of Mental Disorders: A Study on the Forms and Factors of Stigma

2017 ◽  
Vol 1 (1) ◽  
pp. 22
Author(s):  
Bambang Dharwiyanto Putro
Keyword(s):  
Mental Disorders ◽  
Public Stigma ◽  
Internal Factors ◽  
The Public ◽  
Life History Data ◽  
The People ◽  
Qualitative Descriptive ◽  
And Behavior ◽  
Depth Interviews

The construction of socio-cultural stigmatization on the understanding of mental disorders is particularly interesting to study in the people with mental disorders who received treatment at the Mental Hospital. Mental disorder is a disease caused by the chaos of thoughts, perceptions and behavior in which the individualaare not able to adjust to themselves, other people, society and the environment. By applying the cultural studies viewpoint that is siding with the oppressed, the study aims to determine the forms and factors causing the stigma of people with mental disorders. The research method used is observation, in-depth interviews and life history data collection. The collected data were then analyzed using qualitative descriptive and interpretative. The results showed that the forms of stigma with mental disorders are divided into two, namely the public stigma (stigma derived from the community) and self-stigma (stigma comes from the patient and his own family). The forms of the public stigma include rejection, exclusion, and violence. The self-stigma takes the forms, among others, prejudice, guilt, fear and anger. Factors behind the stigma of mental disorders are external and internal factors. External factors include, among others, the madness is a disgrace, the myth of mental illness, and people's belief regarding the role of dukun. While the internal factors are family knowledge of the etiology of mental disorders, lack of family support and feelings of shame.

scholarly journals Identitas Diri pada Media Sosial (Konstruksi Sosial dan Potensi Rumor Pengguna Instagram)

2019 ◽  
Vol 10 (2) ◽  
pp. 184-190
Author(s):  
Irwanto Irwanto ◽  
Laurensia Retno Hariatiningsih
Keyword(s):  
Social Media ◽  
Social Construction ◽  
The Public ◽  
The Social ◽  
Qualitative Descriptive ◽  
User Attention ◽  
Descriptive Approach

Abstract - It is undeniable that Instagram social media has entered in all aspects of communication. At first Instagram just sharing moments of photos and videos and then used for trading and spreading information. Instagram let anyone has the opportunity to attract other user attention by doing social construction from its  of the contents through his Instagram account. This research attempts to describe the social construction that occurs and its potential in the dissemination of rumors on social media Instagram. With a qualitative descriptive approach revealed that Instagram users in this case the students are aware of and do message construction in order to get the attention of other users. They also understand that Instagram social media has the potential to spread rumors to the public. Keywords: social media,instagram, social construction, rumors   AbstrakTidak dapat dipungkiri bahwa media sosial Instagram telah masuk di semua aspek berkomunikasi. Mulai dari sekadar berbagi momen foto dan video sampai digunakan untuk berniaga dan menyebar informasi. Melalui Instagram ini siapapun berkesempatan untuk menarik perhatian warganet dengan melakukan konstruksi sosial terhadap isi pesan yang akan dibagi melalui akun Instagramnya. Penelitian ini berupaya untuk mendeskripsikan  konstruksi sosial yang terjadi serta potensinya dalam penyebaran rumors di media sosial Instagram. Dengan pendekatan deskriptif kualitatif tersingkap bahwa pengguna Instagram menyadari dan melakukan  konstruksi pesan agar bisa memperoleh perhatian dari pengguna lainnya. Mereka juga memahami bahwa media sosial Instagram memiliki potensi dalam penyebaran rumor pada masyarakat. Kata Kunci : media sosial, instagram, konstruksi sosial, rumor

scholarly journals DAMPAK PENUTUPAN LOKALISASI TERHADAP MASYARAKAT SEKITAR KELURAHAN PUTAT JAYA KECAMATAN SAWAHAN KOTA SURABAYA (STUDI KASUS : LOKALISASI DOLLY SURABAYA)

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Mohammad Natsir
Keyword(s):  
Social Action ◽  
Socioeconomic Impact ◽  
Public Response ◽  
The Public ◽  
Food And Beverage ◽  
Qualitative Descriptive ◽  
Research Findings ◽  
The Difference ◽  
Socio Economic Impact ◽  
Motorcycle Taxi

Dolly Localization closure by city officials to be one of the shocking news, because this localization is the localization of the largest in Southeast Asia. This study discusses the socioeconomic impact that caused by localization Dolly.  The method used for this study is the method to produce qualitative descriptive writing.  Source obtained through interviewers.  Research findings show that the socio-economic impact caused by the closure of the localization is perceived by businessmen who derive their life in the area of localization.  Business operators complained income levels started stated to decline, it is recognized by food and beverage stores, night guards, parking attendants, washerwoman to motorcycle taxi drives. Additionally described some of the public response over the closure.  Some who agree considered that the closing of this localization can build a better work ethic within the community, minimizing the demoralization in adolescent and children.  While less accepts believes that the closure of the localization of just creating illegal prostitution and could be worse than before.  The socioeconomic impact caused by the closure of the localization Dolly that closing localization gives a very mixed experience within the community. Localization of Dolly's closure contributing to changes in Putat Jaya village, both in social and economic terms. Community Putat Jaya discover new things after the closing of the localization of Dolly the form of peace and tranquility, little by little they have left old habits to lead a new life of prostitution that is region-free, healthy and clean.  From the results of these studies by the theory of social and economic change, changes that happen to be in with a social action, where people Putat Jaya must be changed and who made the difference is individual and collective. 

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