Green Marketing:Assessment of Relationship Between Attitude and Purchasing Behavior of Iranian Consumers

GIS Business ◽  
2019 ◽  
Vol 14 (4) ◽  
pp. 77-84
Author(s):  
Gholamreza Haghighatdoust
Keyword(s):  
Energy Efficient ◽  
Environmental Awareness ◽  
Green Marketing ◽  
Competitive Advantages ◽  
Survey Questionnaire ◽  
Purchasing Behavior ◽  
Purchasing Decisions ◽  
Chi Square ◽  
Knowledge And Attitude ◽  
Consumer Lifestyles

Consumers green purchasing decisions are strongly influenced by attitudes, behaviour and  concern for ecological issues, which subsequently affects consumer lifestyles. The purpose of present study is to examine the suitability of the variables characteristic of consumers’ purchasing decisions specific to environmental awareness. The criteria of consumers’ knowledge and attitude and energy efficient products were explicitly studied. Data was collected from 400 respondents from the southern region of Iran by administering a survey questionnaire. The statistical analysis done through the Chi-square testing. The results showed that the overall environmental awareness had a significant impact on consumers’ buying decisions endorsing the utility and applicability of green concerns to marketers and retailers to incorporate the same in marketing mix. Rather than making  big claims, marketers must put into practice the competitive advantages of green marketing products  and ensuring the preservation of the environment.

scholarly journals The influence of green marketing on consumer purchase behavior

2016 ◽  
Vol 7 (2) ◽  
pp. 77-85 ◽  
Author(s):  
Jeevarathnam P. Govender ◽  
Tushya L. Govender
Keyword(s):  
South African ◽  
Developed Countries ◽  
Green Marketing ◽  
Purchase Behavior ◽  
Purchasing Behavior ◽  
Purchasing Decisions ◽  
Socially Responsible ◽  
Consumption Behavior ◽  
Significant Difference ◽  
High Knowledge

Global warming, pollution and climate change are some of the problems that have become an increasingly concerning issue internationally. Environmental deterioration has led to businesses changing the way in which they conduct themselves, leading to the emergence of green marketing. A considerable amount of research has been conducted on green marketing and consumer behavior, mainly, in developed countries. There is, however, a noticeable dearth of knowledge pertaining to consumers in South Africa. Thus, the aim of this paper is to examine, at an exploratory level, the influence of green marketing on the purchasing behavior of South African consumers. A survey was conducted on a sample of 100 consumers using a quantitative, exploratory and descriptive design. The results indicate that South African citizens have high knowledge levels on the issues facing the environment. Elements of the green marketing mix, specifically, green promotion, were found to raise awareness and encourage positive change in consumption behavior. A large proportion of respondents preferred to patronize socially responsible retailers. Furthermore, respondents preferred green products over standard alternatives. However, they were price sensitive which affected their purchasing decisions. It emerged that there was no significant difference between low and high income earners in terms of price sensitivity, and no significant difference between lower and higher qualified respondents in terms of knowledge and awareness of environmental degradation and green marketing

Determinan Yang Mempengaruhi Perilaku Pembelian Produk Hijau Di Daerah Istimewa Yogyakarta

2019 ◽  
Vol 6 (1) ◽  
pp. 52-68
Author(s):  
Muhammad Mathori ◽  
Uswatun Chasanah
Keyword(s):  
Willingness To Pay ◽  
Environmental Awareness ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Environmental Knowledge ◽  
Test Results ◽  
Purchasing Behavior ◽  
Perceived Effectiveness ◽  
Validity And Reliability ◽  
Green Purchasing

This study aims to identify the determinants that influence the attitudes of consumers of green purchases and the willingness to pay more on green products, specifically on energy-saving lighting products. The variables studied included environmental knowledge, environmental awareness and perceived effectiveness. The sample of this study was 196 students, but out of 196 respondents after the questionnaire was distributed only 189 could be processed. Validity and reliability test results show valid values of loading factors of more than 0.4 while for reliability testing using the cronbach’s alpha criteria above 0.5 indicates reliable. Through the multiple linear regression analysis, the variables of environmental knowledge, environmental awareness and effectiveness are felt to have a positive and significant effect on the attitude of buying and willingness to pay more. Green purchasing attitudes and willingness to pay more have a positive and significant effect on green purchasing behavior. Green purchasing attitudes have a greater influence on green purchasing behavior compared to willingness to pay more.

Pengetahuan, Sikap dengan Partisipasi Pedagang Dalam Pengelolaan Sampah Pasar

2017 ◽  
Vol 14 (2) ◽  
pp. 519
Author(s):  
Muhammad Sufriannor ◽  
Hardiono Hardiono ◽  
Juanda A. Zuraini
Keyword(s):  
Waste Management ◽  
Sampling Method ◽  
Active Role ◽  
P Value ◽  
Knowledge Level ◽  
Chi Square ◽  
Cross Sectional ◽  
Independent Variables ◽  
Abstract Knowledge ◽  
Knowledge And Attitude

Abstract: Knowledge, Attitude with Merchants Participation In The Management of Market Waste. In Banjarbaru city waste volume transported by TPS officers per day about 90 tons / day to TPA. One of the source of waste is the market which is a big problem because most of the market waste is wet garbage. So these waste piles become flies nest, rats, insects.Waste management is also influenced by the participation of merchants that were still lacking awareness to play an active role in the implementation. The purpose of this study is to determine the relations of knowledge, attitude with the participation of merchants in waste management in the Bauntung market Banjarbaru. The type of this research is analytical survey research with Cross Sectional approach. The population in this study is all merchants in the Bauntung market Banjarbaru. The sample is 85 respondents, obtained by proportional sampling method. The research variables consist of independent variables, namely knowledge and attitude while the dependent variable is the participation of merchants in waste management. Data analysis used is univariat and bivariate (using Chi Square with α = 0,05). The result of the research stated that there is no correlation between knowledge level and participation (p-value 0,747> 0,05). There is a correlation between attitudes with participation (p-value 0.001

THE RELATION BETWEEN KNOWLEDGE AND ATTITUDE TOWARD BEHAVIOR OF ANTIBIOTIC USAGE ON SOCIETY IN TALANG JAWA HEALTH CENTER OF SOUTH LAMPUNG AUGUST PERIOD 2019

1970 ◽  
pp. 132-141
Author(s):  
Lilik Koernia Wahidah
Keyword(s):  
Health Center ◽  
Significant Relationship ◽  
Health Centre ◽  
Antibiotic Use ◽  
Antibiotic Usage ◽  
Bivariate Analysis ◽  
Chi Square ◽  
Public Health Centre ◽  
Knowledge And Attitude ◽  
Use Behavior

In developing countries, many antibiotics are used without a doctor's prescription, causing someone to use antibiotics incorrectly. Lack of knowledge about antibiotics is a major factor that triggers an increase in the rate of bacterial resistance to antibiotics. Knowledge and attitude become one of the social cognitive factors that influence antibiotic use behavior.This study aims to determine the relationship of knowladge and attitudes toward of antibiotic usage behavior in community of Talang jawa public health centre. The research is an observasional analytic research using cross sectional study design. sampling using non-probability sampling methode with type purposive sampling and instruments in the form of questionnaires. The data analysis was based univariate and bivariate analysis eqipped with chi square. The study was conducted on 100 community respondents in the Talang Jawa Health Center. The results showed respondents with good knowledge (25%), enough (27%) and less (48%). Respondents with positive attitudes (64%) and negative attitudes (35%). Respondents with positive behavior (43%) and negative behavior (57%). Chi square test result showed that there was a significant relationship between knowladge and antibiotic use behavior (p= 0,000) and there was a significant relationship between attitude and antibiotic use behavior (p= 0,000). This study has a meaningful relationship between and attitudes with antibiotic use behavior in Talang Jawa Health Center. Keywords: Antibiotics,Knowledge, Attitudes, Behavior

Faktor-Faktor yang Berhubungan dengan Pemberian Dukungan Keluarga Penderita TB Paru

2019 ◽  
Vol 4 (2) ◽  
pp. 235
Author(s):  
Dian Sari
Keyword(s):  
Public Health ◽  
Random Sampling ◽  
Health Centre ◽  
Negative Attitude ◽  
Simple Random Sampling ◽  
Chi Square ◽  
Cross Sectional ◽  
Public Health Centre ◽  
Pulmonary Tb ◽  
Knowledge And Attitude

<p><em>Pulmonary Tuberculosis is one of the infectious diseases that become the main problem of Indonesian society. Based on a survey conducted at Andalas Public Health Centre obtained PMO (supervisor taking medicine) TB Lungless provide support to the patient of Pulmonary TB.. This study aims to determine the relationship of knowledge and attitude with the support of family as the PMO of Pulmonary TB patients. The study was conducted at the Andalas Public Health Centre Padang in 2017. The type of descriptive analytic research using a cross-sectional approach with a sample of 59 people taken from a population of 145 people PMO using simple random sampling systematic techniques. The results showed that 27.1% of PMO was not good at providing support, 32.2% knowledge was low, and 37.3% had a negative attitude. Chi-square test concluded that there is a significant correlation between knowledge (p = 0,036), and attitude (p = 0,000), with family support as PMO in Public health centre working area Andalas Padang of the year 2017. The result of this research can be used as a reference in improving TB program Lung so it can reduce the incidence of Pulmonary TB in Public health centre working area Andalas Padang.</em><em></em></p><p> </p><p><em>Tuberkulosis Paru merupakan salah satu penyakit menular yang menjadi masalah utama masyarakat Indonesia. Berdasarkan survei yang dilakukan di Puskesmas Andalas Kota Padang didapatkan sebahagian PMO (pengawas minum obat) TB Paru kurang memberikan dukungan kepada penderita TB Paru. Penelitian ini bertujuan untuk mengetahui hubungan pengetahuan dan sikap dengan dukungan keluarga sebagai PMO penderita TB Paru.Penelitian dilakukan di Wilayah Kerja Puskesmas Andalas Padang Tahun 2017. Jenis penelitian deskriptif analitik dengan menggunakan pendekatan cross sectionaldengan sampel sebanyak 59 orang yang diambil dari populasi 145 orang PMO menggunakan teknik sistematik simple random sampling. Hasil penelitian menunjukkan 27,1% PMO kurang baik dalam memberikan dukungan, 32,2% pengetahuan rendah, dan 37,3% mempunyai sikap negatif. Uji chi-square disimpulkan bahwa terdapat hubungan yang signifikan antara pengetahuan (p= 0,036), dan sikap (p=0,000), dengan dukungan keluarga sebagai PMO di Wilayah kerja Puskesmas Andalas Padang Tahun 2017. Hasil penelitian ini dapat dijadikan referensi dalam meningkatkan program TB Paru sehingga dapat menurunkan angka kejadian TB Paru di Wilayah Kerja Puskesmas Andalas Padang</em></p>

scholarly journals Analysis of Factors Giving the Opportunity for Implementation of Innovations on the Example of Manufacturing Enterprises in the Silesian Province

2019 ◽  
Vol 11 (20) ◽  
pp. 5850 ◽  
Author(s):  
Henryk Wojtaszek ◽  
Ireneusz Miciuła
Keyword(s):  
Competitive Advantage ◽  
Descriptive Statistics ◽  
Survey Questionnaire ◽  
Manufacturing Companies ◽  
Incentive Systems ◽  
Independence Test ◽  
Chi Square ◽  
Manufacturing Enterprises ◽  
Sample Test ◽  
Implementation Of Innovations

This paper analyzes the actions that improve innovativeness in production enterprises in the Silesian province. Innovation is one of the elements that allows to achieve a competitive advantage. It is justified to research various factors that are important in improving innovativeness. The research includes selected production enterprises in the Silesian province, adopting the descriptive statistics measures and statistic tests: random sample test, chi-square independence test and the non-parametric Kruskal-Wallis test based on a survey questionnaire. Some of the most important factors determining the possibilities of innovation by manufacturing companies were detected contacts with other enterprises, R&D centers and counseling institutions, competitive position of the company, and creating appropriate incentive systems.

KNOWLEDGE AND ATTITUDE REGARDING SPACING METHODS OF CONTRACEPTION AMONG PRIMIPARA MOTHERS OF KOLHAPUR

2021 ◽  
pp. 70-71
Author(s):  
Jyoti Dhanpal Aurwade ◽  
Manisha Bijapurkar
Keyword(s):  
Rank Correlation ◽  
Knowledge Score ◽  
Descriptive Study ◽  
Attitude Scale ◽  
Favorable Attitude ◽  
Attitude Score ◽  
Chi Square ◽  
Poor Knowledge ◽  
Spearman’S Rank Correlation ◽  
Knowledge And Attitude

Background: Almost half of the pregnancies are usually unintended. Inappropriate spacing between pregnancies can lead to maternal and neonatal complications. Awareness and education plays, a major role in combating this issue. This study was aimed to assess the knowledge and attitude regarding spacing methods of contraception among primipara mothers of Kolhapur. Material and methods: The descriptive study was performed on 110 primipara mothers admitted in hospitals of Kolhapur. A pre-validated study tool consisting of a questionnaire and a Likert attitude scale was used to assess knowledge and attitude of participants. Chi-square and Spearman's rank correlation test was used to nd the association and correlation between variables. Results: Good knowledge score was observed in 5.45% participants whereas, average and poor knowledge score found in 70% and 24.55% of participants respectively. A favorable attitude was noted in 53.6% of mothers and moderately favorable attitudes and unfavorable attitudes were observed in 43.6% and 2.7% mothers respectively. Asignicant positive correlation was observed between the knowledge score and attitude score -05 of primipara mothers (r=0.379, P=4.326e ). A signicant association of knowledge score (P<0.01) and attitude score (P<0.01) with the sociodemography of the participants was observed. Conclusion: Most of the primipara mothers had a favorable attitude regarding spacing methods of contraception but they are lacking in knowledge. The Socio-demography of the participants was signicantly associated with knowledge and attitude scores.

HUBUNGAN PENGETAHUAN SIKAP DENGAN INISIASI MENYUSU DINI PADA IBU POST PARTUM DI RUANG VK IRINA D BLU RSUP PROF R.D. KANDOUMANADO

e-NERS ◽  
2013 ◽  
Vol 1 (1) ◽  
Author(s):  
Fransisca M.A. Wowiling ◽  
Benny Wantouw ◽  
Julia Rottie
Keyword(s):  
Post Partum ◽  
Early Initiation ◽  
Breastfeeding Initiation ◽  
Chi Square ◽  
Cross Sectional ◽  
Significance Level ◽  
Early Initiation Of Breastfeeding ◽  
Chi Square Test ◽  
Knowledge And Attitude ◽  
Initiation Of Breastfeeding

Abstract: Early Initiation of Breastfeeding is the baby starts to suckle his own soon after birth, as long as the skin is left in contact with his mother, at least 1 hour after birth. How to initiate early breastfeeding baby was named after the breast crawl or crawl seek his own breast. This study aims to gain an overview of the relationship between knowledge and attitude of mothers VK (maternity) Prof Dr Irina D BLU. R.D. Kandou Manado. Design of this study used cross sectional method where the entire population is a normal post partum mothers in space VK (Maternity) Prof Dr Irina D BLU. R.D. Kandou Manado with a sample size of 30 responden. Data responde collected using questionnaires and observation sheets then the data presented preformance cross tabulation tables and chi square test with a significance level of 0.05. Based on the results of the study showed that of the chi square test results obtained ρ value ​> 0.05. It states that there is no correlation between knowledge and attitude with the implementation of early breastfeeding initiation (IMD) in mothers post partum in space VK (maternity) Prof. Dr Irina D BLU R.D. Kandou Manado. Keywords: Knowledge and Attitude Post Partum Mom, Implementation of Early Initiation of Breastfeeding (IMD).     Abstrak: Inisiasi Menyusu Dini adalah bayi mulai menyusu sendiri segera setelah lahir, asalkan dibiarkan kontak dengan kulit ibunya, setidaknya 1 jam setelah lahir. Cara bayi melakukan inisiasi menyusu dini ini dinamakan the breast crawl atau merangkak mencari payudara sendiri. Penelitian ini bertujuan memperoleh gambaran mengenai hubungan pengetahuan dan sikap ibu post partum dengan pelaksanaan inisiasi menyusu dini (IMD) di Ruang VK (bersalin) Irina D BLU RSUP Prof. R.D. Kandou Manado. Desain penelitian ini menggunakan metode cross sectional dimana populasinya adalah keseluruhan ibu post partum secara normal di Ruang VK (Bersalin) Irina D BLU RSUP Prof. R.D. Kandou Manado dengan besar sampel 30 responden.Data dikumpulkan dari responde dengan menggunakan lembar kuisioner dan observasi kemudian data disajikan dalm tabel tabulasi silang dan uji chi square dengan derajat kemaknaan 0,05. Berdasarkan hasil penelitian menunjukkan bahwa dari hasil uji chi square didapatkan nilai ρ > 0,05. Ini menyatakan bahwa tidak ada hubungan pengetahuan dan sikap dengan pelaksanaan inisiasi menyusu dini (IMD) pada ibu post partum di Ruang VK (bersalin) Irina D BLU RSUP Prof.Dr. R.D. Kandou Manado. Kata kunci: PengetahuandanSikapIbuPost Partum, Pelaksanaan Inisiasi Menyusu Dini (IMD).

scholarly journals The Knowledge, Attitude, and Behavior of Hospitalized Patients' Families in the Effort to Prevent COVID-19

2021 ◽  
Author(s):  
Anies Dewi Wirati Indraswari ◽  
Abdul Aziz ◽  
Meircurius Dwi Condro Surboyo
Keyword(s):  
Strong Relationship ◽  
Cross Sectional Study ◽  
Hospitalized Patients ◽  
Chi Square ◽  
Cross Sectional ◽  
Chi Square Test ◽  
Knowledge And Attitude ◽  
The Right ◽  
And Behavior ◽  
The Relationship

Abstract Introduction The coronavirus disease-2019 (COVID-19) pandemic has also hit Indonesia. Until September 2020, cases continued to increase with the highest number in Jakarta. The right behavior needs to be followed to prevent COVID-19; this aspect has a strong relationship with knowledge and attitude. This study aimed to analyze the relationship between the knowledge, attitudes, and behavior of hospitalized patients' families in Fatmawati Hospital, Jakarta, in an effort to prevent COVID-19. Materials and Methods A cross-sectional study was conducted on 300 respondents using a self-administered questionnaire to assess their knowledge, attitude, and behavior about COVID-19. The relationship between knowledge, attitude, and behavior was analyzed using the chi-square test with p < 0.05. Results Most of the participants responded to the questionnaire showing a good knowledge, attitude, and behavior related to the efforts to prevent COVID-19. No relationship was present between knowledge, attitude, and behavior in an effort to prevent COVID-19 (p = 0.414 and p = 0.165). Conclusion The hospitalized patients' families exhibited an adequate level of knowledge, attitude, and preventive behaviors toward COVID-19.

scholarly journals HUBUNGAN PENGETAHUAN DAN SIKAP ANAK KELAS V TERHADAP TERJADINYA KARIES GIGI DI SD NEGERI 131 PALEMBANG

2018 ◽  
Vol 1 (2) ◽  
pp. 111
Author(s):  
Bangun Dwi Hardika
Keyword(s):  
Dental Caries ◽  
Pathological Process ◽  
P Value ◽  
Word Knowledge ◽  
Chi Square ◽  
Cross Sectional ◽  
Negative Attitudes ◽  
Chi Square Test ◽  
Knowledge And Attitude ◽  
Cross Sectional Design

Health is the most important thing in people life, physically and mentally. Besides body�s health in general teeth and mouth health also must get special attention, because teeth and mouth health affects body�s health. Dental caries is a pathological process that occurs because of the interaction of factors inside and outside factors such as behavioral factors, knowledge and attitudes toward maintenance of teeth and mouth. The research aimed to understand the relationship between knowledge and attitude of grade V students of 131 elementary school Palembang toward the teeth caries. The method used in this research is analitical method by using cross sectional design, taking samples technique by using total population way and the samples are 167 student of grade V. From The result of this study it was know that, 33.5% of children who have a low knowledge, 43.1% of children have negative attitudes and 59.3% of children experienced dental caries. From Chi square test results showed no relationship between knowledge of children with dental caries with p value of 0.036; there is a correlation between the attitudes of children with dental ceries with p value, 0.000. In order to decrease the number of teeth caries among students, it is hoped that school make a school teeth health unit (UKGS) and some mediators and teachers need to make a teeth health socialization so that the students can get more knowledge about teeth and mout health. Key word: Knowledge, Attitude, and Teeth Caries

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