Analysis of Factors Affecting Decisions of Purchase of Business Places in Mal Bintaro Jaya Xchange, Tangerang Selatan, Indonesia

Data was collected through questionnaire method to 84 respondents who were the tenants of Mal Bintaro Jaya Xchange, South Tangerang, Indonesia obtained by using Simple Random sampling technique. SPSS program for Windows 22.0 was used to do the analysis of the data obtained analysis data both quantitative and qualitative. The result of the research shows that the quantitative analysis includes the validity test showing the value of rhitung>rtabel (0,215), reliability with cronbach's alpha> 0,60, normality of points following the diagonal line. Multiple linear regression through regression coefficient (R²) Adjusted R Square value of 81,4% indicated variation of purchasing decision which can be explained by service quality variable, product quality, promotion and location, where the remaining 18,6% is explained by other factors in beyond this study. Then from result of f test show ftabel value <0,05, then t test show t-table value <0,05. Based on the analysis that has been done, it is concluded that the variable Quality of Service, Product Quality, Promotion and Location have a positive and significant influence on purchasing decisions. The results of this study are expected to be used as information for Mal Bintaro Jaya Xchange, South Tangerang, Indonesia in increasing sales and also further research.

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PENGARUH KUALITAS PRODUK KOPI TERHADAP KEPUTUSAN PEMBELI DI POINT COFFEE PEDURENAN

Kepariwisataan: Jurnal Ilmiah ◽

10.47256/kepariwisataan.v15i01.148 ◽

2021 ◽

Vol 15 (01) ◽

pp. 22-28

Author(s):

Dwi Lolla Octavyan ◽

Sofiani Sofiani

Keyword(s):

Product Quality ◽

Sampling Method ◽

Sampling Technique ◽

Simple Random Sampling ◽

Quality Service ◽

Purchasing Decisions ◽

Coffee Shop ◽

Specialty Coffee ◽

Dominant Influence

Indonesia as one of the largest coffee producing countries in the world has an important role in global trade, namely the specialty coffee trade. Specialty coffee is one of the leading commodities for coffee producing countries like Indonesia because of the taste of the coffee. The quality of the product itself has an understanding that the product offered by the seller has more selling value that must be owned by competitors' products, therefore the company is trying to focus on the quality of the product and compare it with the products offered by competing companies. This research is associative research using a quantitative approach. With the aim to analyze the effect of Coffee Beverage Product Quality on Buyer's Decisions at Point Coffee Pedurenan, South Jakarta, as well as find out which factors have a dominant influence on Buyer's Decisions at the Coffee Shop. The sample in this study amounted to 100 respondents who had visited Point Coffee by using the Probability Sampling method with the Simple Random Sampling technique. The data was collected using questtionnaires and distribute it directly to buyers at Point Coffee. The suggestion from this research is that the owner of Point Coffee can maintain the hygiene that has been applied by the workers, Increase again the Quality, Quantity, Variation, and Innovation of coffee beverage products in terms of flavor, to meet the buyer's decision. And Point Coffee is more innovative so that buyers don't get bored easily if they come again at Point Coffee. Keywords: Product Quality, Service Quality, Purchasing Decisions

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Quality of Service, Quality Products, Promotion and Location on Customers' Behaviour Decision in Chosing Travel Agent of "Mika Tour" South Jakarta, Indonesia

International Journal of Recent Technology and Engineering - 2 ◽

10.35940/ijrte.b1165.0782s419 ◽

2019 ◽

Vol 8 (2S4) ◽

pp. 823-828

Keyword(s):

Quality Of Service ◽

Product Quality ◽

Sampling Technique ◽

Simple Random Sampling ◽

Using Data ◽

Human Desire ◽

Time And Energy ◽

Variable Quality ◽

Quality Promotion

This research is based on the needs of the community to get the ease of doing the activity of the trip, either holiday trip, public trip, or business trip. Getting the best service and ease in getting the desired information related to the journey that will be done is the main goal that must be met. The fulfillment of the need for travel facilities should be considered, meet the various travel needs such as the choice of transportation, transportation tickets, lodging selection, the preparation of travel documents, etc., may take time and energy if done by the community itself, then from these conditions provides many opportunities to open the business of travel and travel services in order to fulfill the human desire to get the best travel facilities. Questionnaires were given to 84 respondents who are consumers of Mika Tour Budi Luhur Petukangan University of South Jakarta which was obtained by using Simple Random sampling technique. With the help of SPSS program for Windows 19.0 then conducted an analysis of the data obtained using data analysis in quantitative and qualitative. The results of the research showed quantitative analysis included validity test showing rth> rtable (0.215), reliability with cronbach's alpha> 0.60, normality of points following the diagonal line. Multiple linear regression through regression coefficient (R²) Adjusted R Square value of 81,4% indicates variation of purchasing decision which can be explained by variable Quality of service, Product quality, Promotion and Location, where the remaining 18,6% is explained by other factors beyond this study. Then from result of f test show ftable value <0,05, then t test show ttable value <0,05.Based on the analysis that has been done, it is concluded that the variable Quality of Service, Product Quality, Promotion and Location simultaneously have a positive and significant influence on the use decision.

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Improve Consumer Purchasing Decisions Through Quality of Service, Promotion And Quality of Information At PT. Ng Tech Supplies

International Journal of Science, Technology & Management ◽

10.46729/ijstm.v2i3.210 ◽

2021 ◽

Vol 2 (3) ◽

pp. 880-889

Author(s):

Septa Diana Nabella

Keyword(s):

Quality Of Service ◽

Service Quality ◽

Random Sampling ◽

Information Quality ◽

Sampling Technique ◽

Simple Random Sampling ◽

Purchasing Decisions ◽

Quality Of Information ◽

Quality Promotion

The main objective of this research is to analyze the influence of service quality, promotion and information quality on customer purchasing decisions at PT. Ng Tech Supplies. This research is causal research (cause-effect research) . The population and sample in this study were 164 regular customers during January 2019 to July 2019 period. The sampling technique that the researcher used in this study was the simple random sampling technique. So that the sample in this study was 116 respondents. The results showed that partially service quality and information quality variables had a significant effect on customer purchasing decisions at PT. Ng Tech Supplies. Meanwhile, promotion has no effect on customer purchasing decisions at PT. Ng Tech Supplies.

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Pengaruh Kualitas Produk Smartphone Terhadap Keputusan Pembelian di Masa Pandemic Covid19

Jurnal Kajian Ilmiah ◽

10.31599/jki.v20i3.294 ◽

2020 ◽

Vol 20 (3) ◽

pp. 261-268

Author(s):

Hadita Hadita ◽

Wirawan Widjanarko ◽

Hafizah Hafizah

Keyword(s):

Product Quality ◽

Sampling Technique ◽

Purchase Decision ◽

Reliability Test ◽

Purchase Decisions ◽

Purchasing Decisions ◽

The People ◽

Independent Variable ◽

Questionnaire Method

The purpose of this study was to determine the effect of smartphone product quality on purchasing decisions during the Covid 19 pandemic. This study is a quantitative study using a questionnaire method. The population used in this study is the people in South Bekasi. The sampling technique used in this study was incidental sampling. In this research the dependent variable (dependent) Purchase Decision (Y), while the independent variable (independent) is Product Quality (X1). The results of the validity test used on product quality and purchase, decisions are valid, while the results of the reliability test in this study show that they are reliable. The result of this research is that the quality of Xiaomi Smartphone products has a positive and significant effect on purchasing decisions during the COVID-19 pandemic. Keywords: Product Quality, Purchase Decision, Smartphone Abstrak Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas produk Smartphone terhadap keputusan pembelian di masa pandemic Covid 19. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan metode kuesioner. Populasi yang digunakan dalam penelitian ini adalah masyarakat yang ada di Bekasi Selatan. Teknik sampling yang digunakan pada penelitian ini adalah sampling insidential. Dalam peneletian ini variabel terikat (dependen) Keputusan Pembelian (Y), sedangkan variabel bebas (independen) adalah Kualitas Produk (X1). Untuk hasil uji validitas yang digunakan pada kualitas produk dan keputusan pembelian adalah valid, sedangkan hasil uji realibitas pada penelitian ini menunjukkan reliable. Hasil dari penelitian ini adalah kualitas produk Smartphone Xiaomi berpengaruh secara positif dan signifikan terhadap keputusan pembelian di masa pandemic Covid 19. Kata Kunci: Kualitas Produk, Keputusan Pembelian, dan Smartphone

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PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SKIN CARE (Studi Pada Konsumen Larissa Aesthetic Center Cabang Kediri)

ISTITHMAR: Jurnal Pengembangan Ekonomi Islam ◽

10.30762/itr.v4i2.2673 ◽

2021 ◽

Vol 4 (2) ◽

Author(s):

Zuraidah Zuraidah ◽

Angelia Nesma Yunika Putri

Keyword(s):

Product Quality ◽

Quantitative Methods ◽

Sampling Technique ◽

Simple Random Sampling ◽

Significance Test ◽

Skin Care ◽

Test Reliability ◽

Purchase Decisions ◽

Purchasing Decisions ◽

Descriptive Data

To satisfy customer needs and desires, there is one thing that every company must pay attention to when it comes to competing in the market. When choosing a product, customers usually make a critical assessment of the product to be purchased. Customers certainly want to get quality products according to the price paid. When deciding to purchase a product, it means that the customer has already decided what to buy, decided to buy or not, decide when and where they will buy, and decide how they will buy it. This study aims to determine the effect of product quality on purchasing decisions for skin care for consumers of Larissa aesthetic center Kediri branch. This study uses quantitative methods, the instrument in this study is a questionnaire given to respondents in the study. As for the population in this study are Muslim Consumers Larissa Aesthetic Center Kediri Branch. Probability sampling is the sampling technique used in this study, especially the simple random sampling technique. By using the Slovin formula, the researchers took a sample of 336 customers of Larissa Aesthetic Center Kediri Branch. The data were processed using descriptive data analysis, validity test, reliability test, classical assumption test, and hypothesis testing. The results showed that the regression equation formed was Y = 14.971 + 0.695X. According to the results of the t test it is known that the significance value of t (0.000 <0.05) with the results of t count 10.010 ≥ t table 1.6525 then H0 is rejected and H1 is accepted. This shows that product quality (X) has a positive and significant effect on purchasing decisions (Y). Based on the R square significance test that has been carried out, the results show that product quality has a significant effect on purchasing decisions by 0.530 or 53%. While the remaining 47% of purchase decisions are influenced by other variables not examined in this study, namely price, promotion and location.Keywords: Product Quality, Purchasing Decision, Larissa Aesthetic Center

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Pengaruh Brand Image, Product Involvement, dan Brand Engagement Terhadap Purchase Intention Teh Pucuk di Kota Jakarta

Jurnal Manajemen Bisnis dan Kewirausahaan ◽

10.24912/jmbk.v4i1.6796 ◽

2020 ◽

Vol 4 (1) ◽

pp. 42

Author(s):

Annisa Intan Ramadhan Dan Chairy

Keyword(s):

Purchase Intention ◽

Brand Image ◽

Sampling Technique ◽

Simple Random Sampling ◽

Analysis Data ◽

Research Data ◽

Product Involvement ◽

Brand Engagement ◽

Analysis Technique ◽

Questionnaire Method

This research aims to find out influence of Brand Image, Product Involvement, and Brand Engagement to Teh Pucuk’s Purchase Intention in Jakarta. Research conducted by distributing questionnaires to 272 respondents randomly. Analysis technique used is technique of quantitative analysis. Data of this research was taken from August until Dec 2018. The research data was analyzed by SmartPLS application. The results showed that Brand Image, Product Involvement, and Brand Engagement had significantly influence on Teh Pucuk’s Purchase Intention. The population in this study were people living in Jakarta, researchers took samples of 272 respondents using the questionnaire method. The sampling technique used is simple random sampling, where each element of the population has the same opportunity to be selected as a sample. Brand Engagement had influence Purchase Intention; Brand Image had influence Brand Engagement; Brand Image had influence Purchase Intention; Product Involvement had influence Brand Engagement; and Product Involvement had influence Purchase Intention. Also this research had indirect effect, that Brand Engagement had influence as mediator between Brand Image and Purchase Intention and Product Involvement and Purchase Intention.

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Effect of trust, convinience, security and quality of service on online purchase decision (consumer case study in tangerang selatan area)

Jurnal Ekonomi ◽

10.24912/je.v23i1.337 ◽

2018 ◽

Vol 23 (1) ◽

Cited By ~ 2

Author(s):

Indra Ade Irawan

Keyword(s):

Quality Of Service ◽

Sampling Technique ◽

Primary Data ◽

Purchase Decision ◽

Purchasing Decisions ◽

Online Purchase ◽

Analysis Technique ◽

Questionnaire Method

This study aims to determine the influence of trust, convenience, security, and quality of service to online purchasing decisions on consumers in the area of South Tangerang. The population is all consumers who buy products online in South Tangerang region. The type of data used is the primary data using the questionnaire method. The sampling technique is using non probability sampling with sample of 200 respondents. The analysis technique used is multiple regression. The results showed that: (1) Trust has a positive and significant effect on online purchasing decisions. (2) Convinience has a positive and significant impact on online purchasing decisions. (3) Security has a negative and insignificant effect on online purchasing decisions. (4) Service Quality has a positive and significant impact on online purchasing decisions.

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The Effect of Product Quality to Purchase Decision at Safary Milk D’Kandang Amazing Farm Depok

Jurnal Hospitality dan Pariwisata ◽

10.30813/jhp.v7i1.2617 ◽

2021 ◽

Vol 7 (1) ◽

Author(s):

Maidar Simanihuruk

Keyword(s):

Product Quality ◽

Quantitative Methods ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Simple Random Sampling ◽

Positive Influence ◽

Coefficient Of Determination ◽

Purchase Decision ◽

The Impact

To achieve the desired product quality, a quality standardization of the product is needed. This method is intended to ensure that the products produced meet the predetermined standards so that consumers will not lose confidence in the product concerned. Consumers will make a purchase decision if the product is considered to have high quality. The quality of the product will be felt after the item is consumed or used so that consumers will feel satisfied with the product purchased. The purpose of this study is to determine the impact of product quality on purchase decision at the Safary Milk D’Kandang Amazing Farm Depok. The Method of research used is quantitative methods in order to obtain more comprehensive, valid, reliable, and objective data. The sample consists of 100 visitors who visited the Safary Milk D’Kandang Amazing Farm Depok, selected based on the Probability Sampling with Simple Random Sampling technique. The factor and simple linear regression analysis were used for the data analysis with SPSS 22.0. The results of the study showed that product quality has a positive influence significantly contributed to the purchase decision at the Safary Milk D’Kandang Amazing Farm Depok (t = 11.955 > t table with a significance of 0.000 (ρ < 0.05) and that is proved by the score of R = 0.770. From the coefficient of determination, it can be concluded that the Purchase Decision is influenced by the Product Quality variable by 59.3% and the remaining 40.7% which is influenced by other variables.Keywords: Product Quality, Purchase Decision

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PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN LENSA KACAMATA MEREK DOMAS PADA PT. DUTAMULTI INTIOPTIC PRATAMA MEDAN

Jurnal PLANS : Penelitian Ilmu Manajemen dan Bisnis ◽

10.24114/plans.v13i1.9817 ◽

2018 ◽

Vol 13 (1) ◽

Author(s):

Ina Namora Putri Siregar ◽

Susan Susan

Keyword(s):

Data Analysis ◽

Linear Regression ◽

Product Quality ◽

Purchase Decision ◽

Business Activity ◽

Purchasing Decisions ◽

Doing Business ◽

A Company ◽

Quality Promotion

High purchasing decisions from consumers of a product is the most important aspect for a company in doing business activity. To increase high purchases from consumers, companies should take account of the factors that influence purchasing decisions; one of them is product quality and promotion provided by the company. The purpose of this study is to examine and analyze the effect of product quality and promotion on purchasing decisions of the lens eyewear brand Domas at PT. Dutamulti Intioptic Pratama Medan. This research uses theories about product quality, promotion and purchasing decisions. This research uses quantitative approach, this type of research is descriptive quantitative and the nature of this research is explanatory. Data collection was done through interviews and questionnaires. Method of data analysis of this study is multiple linear regression. The population of this study is 100 customers who make regular purchases at PT. Dutamulti Intioptic Pratama. The results of this study show that partially the quality of calculation products showed that T-count 4,886> T-table 1.99 and promotion with T-count 8,785> T-table 1.99 have a positive and significant effect on purchasing decision. Simultaneously, the value of product quality and promotion showed F-count 72,842 > F-table 2.74 have a positive and significant effect on the lens of Domas brand eyewear at PT. Dutamulti Intioptic Pratama Medan. The conclusion of the study states that partially and simultaneously the qualities of products and promotions have a positive and significant effect on purchasing decisions of Domas eyewear lens at PT. Dutamulti Intioptic Pratama Medan. Keywords: Product Quality, Promotion, Purchase Decision

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ANALISIS FOREIGN BRANDING, HARGA DAN KUALITAS PRODUK DALAM KEPUTUSAN PEMBELIAN

Jurnal Perspektif Bisnis ◽

10.23960/jpb.v4i1.25 ◽

2021 ◽

Vol 4 (1) ◽

pp. 1-13

Author(s):

Sarah Uswatun Hasanah ◽

Jeni Wulandari ◽

Ghia Subagja

Keyword(s):

Product Quality ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Raw Material ◽

Purchasing Decisions ◽

Purchasing Decision ◽

Purposive Sampling ◽

Main Factor

This study examines purchasing decisions of The Executive product, viewed from the aspect of foreig branding, price, and product quality in the perspective of consumer behavior. A quantitative approach was applied, using a questionnaire to 400 respondents. The sampling technique using purposive sampling. Data were analyzed using multiple linear regression analysis. The results of the study indicated that foreign branding, price, and product quality influence purchasing decisions partially and simultaneously had positive and significant effect on purchasing decision. The highest effect in this study was product quality, with comfort and quality of raw material which the main factor need to be maintened because they determined the purchasing decision of The Executive as a fashion product. Abstrak Studi ini mengkaji keputusan pembelian produk The Executive, dilihat dari aspek foreign branding, harga, dan kualitas produk dalam perspektif perilaku konsumen. Pendekatan kuantitatif diterapkan, dengan menggunakan kuesioner pada 400 responden. Teknik pengambilan sampel menggunakan purposive sampling. Data dianalisis menggunakan analisis deskriptif dan regresi linear berganda. Hasil studi menunjukkan bahwa secara parsial dan simultan, foreign branding, harga, dan kualitas produk berpengaruh terhadap keputusan pembelian. Pengaruh terbesar terletak pada variabel kualitas produk, dengan kenyamanan dan kualitas bahan baku menjadi faktor dominan yang perlu dipertahankan, karena menentukan keputusan pembelian The Executive sebagai produk fashion.

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