scholarly journals Russian Language in German socio-linguistic space as an Object of Russian Language state Policy

2021 ◽  
Vol 11 (3) ◽  
pp. 39-46
Author(s):  
E. V. Bestaeva
Keyword(s):  
Information Exchange ◽  
Soft Power ◽  
Large Scale ◽  
Russian Language ◽  
Apparent Contradiction ◽  
Cultural Traditions ◽  
Leading Position ◽  
Ethnic Germans ◽  
Effective Instrument ◽  
The Russian Language

Today about 110 thousand people are learning Russian in Germany, and almost 2 million people are learning German in Russia The apparent contradiction is that if ethnic Germans do not constitute the dominant non-autochthonous group in Russia, then Russian in Germany is defnitely one of the most widespread languages among the residents and citizens of immigrant origin According to some sources, it even takes the leading position in this segment Its popularization can (and should) serve to preserve the ethnolinguistics identity of the Russian-speaking community abroad The Russian language is undoubtedly an effective instrument of ‘soft power’ in Russian policy abroad, contributing to the creation/ preservation of an attractive image of Russia in the international arena, the establishment of economic, academic, and ethnocultural relations, the construction of a comfortable feld of objective information exchange, the development of the ‘Russian world’ in its current large-scale understanding The answer, in the author’s opinion, is unequivocal The success of efforts undertaken by public and academic organisations of our states; the implementation of projects initiated by German educational institutions and offcial institutions in the framework of international cooperation should not only be supported but to a large extent ensured by the Russian side The article gives an up-to-date assessment of the role of the Russian language and Russian-speaking community in the sociopolitical space of Germany in the course of education, integration, electoral and other processes, the activities of certain actors in striving to reverse the frightening trend of losing Russian language and Russian cultural traditions outside Russia, the problems and prospects of the external direction of contemporary Russian language policy.

Prospects for the Development of Russian-African Cooperation in the Cultural and Humanitarian Sphere

2020 ◽  
pp. 5-14
Author(s):  
Olga Konstantinova
Keyword(s):  
Soft Power ◽  
Russian Language ◽  
Cultural Relations ◽  
African Countries ◽  
Science And Culture ◽  
Political Economic ◽  
Russian Education ◽  
Further Development ◽  
Russian Universities ◽  
The Russian Language

The relations between Russia and Africa today go to a new level. This was successfully demonstrated by the first Russia-Africa Summit. The «soft power» that is capable of creating an atmosphere of trust and mutual understanding and supporting the further development of political, economic, and cultural relations between the Russian and African peoples is of great importance for the further advancement of Russia’s interests, which is considered in this article. Currently, the «soft power» of Russia in Africa is represented by the activities of the Russian centers of science and culture, the «Russkiy Mir» Foundation, schools at the Russian Embassies in African countries, the education of Africans in Russian universities and more. However, the author concludes that Russia does not fully use «soft power» on the continent. It is necessary to increase the number of Africans studying the Russian language, to more actively promote Russian education, to involve compatriots and graduates of Soviet / Russian universities to joint projects, which will undoubtedly contribute to the further development of mutually beneficial Russian-African ties.

scholarly journals Russia and Post-Soviet Central Asia: Reciprocal Language Studies in University Curricula and Bilateral Cooperation in this Area

2020 ◽  
Author(s):  
Ksenia Muratshina ◽  
Olga Iakimova ◽  
Ildar Hamzin ◽  
Tatiana Verbitskaia ◽  
Gayrat Bobojonov ◽  
...  
Keyword(s):  
Central Asia ◽  
Soft Power ◽  
Russian Language ◽  
Language Studies ◽  
Central Asian ◽  
Bilateral Cooperation ◽  
Linguistic Aspect ◽  
Soviet Central Asia ◽  
Regional Languages ◽  
The Russian Language

Russia and the post-Soviet countries of Central Asia are close partners, having ties not only in the economy, politics and culture, but also in the field of security. The linguistic aspect of interaction is also of great importance. This article analyzes the presence of the Russian language in the curricula of Central Asian universities, the presence of Central Asian languages in the curricula of Russian universities, and the level of bilateral cooperation in this area. The study is conducted within the framework of the methodological structure of the theory of “soft power” by J. Nye and the concept of “competitive identity of the state” by S. Anholt. The findings of our study present arguments in support of, firstly, the development of an effective strategy to preserve the role of the Russian language as a unifying cultural factor and an instrument of international communication and cooperation, and, secondly, the possibility of preparation specialists in Central Asia in Russia with a good knowledge of regional languages in order to ensure strategic planning, evaluation of joint projects and the study of modern literature. Keywords: Russia, Central Asia, cultural cooperation

scholarly journals Teaching the Russian Language as a Native at Elementary School: Problems and Ways of Their Solution

2020 ◽  
pp. 115-118
Author(s):  
Natalya Yurevna Yashina
Keyword(s):  
National Identity ◽  
Linguistic Diversity ◽  
Mother Tongue ◽  
Russian Language ◽  
Pedagogical Practice ◽  
Spiritual Values ◽  
Education Development ◽  
Cultural Traditions ◽  
Research Activities ◽  
The Russian Language

The relevance of studying the Russian language as a mother tongue for the formation of national identity, spiritual and moral values, and communication and speech skills in younger schoolchildren is reviewed in the article. The purpose of the article is to identify ways to overcome the problems of a substantive and methodical nature in teaching of the new subject “Native Russian Language” by primary school teachers. Methods. Methods of analyzing the content of the basic course of the Russian language, a generalization of pedagogical practice and research activities of the Primary Education Department of SBEI of SVE “Nizhny Novgorod Institute of the Education Development” on the problem of the formation of communication and speech skills in primary schoolchildren and the development of communicative competence of a teacher, allowed identifying priority tasks, substantive blocks, practice-oriented and regional orientation of the program of the subject. Results. As a result of the study, the feasibility of the national and cultural and regional nature of the content and effective technological methods are highlighted. It is concluded that taking into account the specifics of the program, correctly selected by teachers relevant and appropriate content of educational material that meet the needs of younger schoolchildren, as well as effective teaching methods and tasks, contributes to solving problems, awareness of the national identity of the Russian language, cultural traditions and spiritual values of their people by students, and preserving the linguistic diversity of our country.

scholarly journals Color symbolism in Russian and Chinese languages and semantics of hydronyms with a color component

Litera ◽  
2020 ◽  
pp. 44-55
Author(s):  
Lu Liu ◽  
Mikhail Anatolyevich Rybakov
Keyword(s):  
Chinese Language ◽  
Russian Language ◽  
Linguistic Context ◽  
True Nature ◽  
Cultural Traditions ◽  
Symbolic Meanings ◽  
The Russian Language ◽  
Color Symbolism

The goal of this article is the characteristics of color symbolism as the means for creating imagery in a discursive aspect. In the course of this research, the following questions were addressed: 1) generalization of the semantics of color designation in the linguistic context; 2) characterization of linguistic specificity of color designations in the Chinese language, and comparison with the Russian language; 3) determination of intralinguistic and extralinguistic factors impacting the functionality of color designations in media discourse; 4) systematization of means and specificity of creation of imagery in the TV series “Story of Yanxi Palace” using the color designations; 5) characterization of metaphorical potential of Chinese words for color designation in the context of TV series “Story of Yanxi Palace”. The key color designations in the Russian language are white, black, red, blue, yellow, and green. It also suits the Chinese language. The meaning of color is closely related to people’s psychology and national culture. Although the Russians and Chinese have common understanding of the true nature of color, due to the differences in cultural traditions, customs, geographical conditions, traditional national and cultural way of thinking, prevailing religious ideas and language expressions, color designations have different symbolic meanings. Having studied the words that express “color”, the author determined that each culture has its own comprehension and interpretation of various colors, particularly, based on the example of geographical names.

RUSSIAN BORROWINGS IN CHINESE IN TERMS OF LANGUAGE CONTACT

2019 ◽  
pp. 93-106
Author(s):  
Li Xiaobai
Keyword(s):  
Interpersonal Communication ◽  
Information Exchange ◽  
Language Contact ◽  
Close Contact ◽  
Social Contact ◽  
Russian Language ◽  
Factors Affecting ◽  
Written Form ◽  
Communication Needs ◽  
The Russian Language

The language is an instrument of contact and communication between peoples of all countries in the world. «Language contact» is a result of frequent communication between native speakers of different languages. It is interaction and interinfluence of two or more languages on each other in interpersonal communication. The factors affecting the language contact are diverse. They are contact between ethnic groups and social contact. The language contact primarily means reciprocal contact, conducted with the direct or indirect language use by people. In a social-language activity, people directly use the spoken language for communication or its written form for information exchange, based on various communication needs. The language contact is an inevitable phenomenon in the process of language development, and only when a language is in contact with other national languages, it can interact with the cultures of other nations for its enrichment and development. The language contact is a contact, interaction and interchange between two or more languages in interethnic communication. For a long time Russia and China have had mutual exchanges in their politics, economics, army, culture, etc. Due to the fact that the Russian and Chinese people maintain close contact, many words of the Russian language have been borrowed from Chinese. These borrowings in the Russian language continue to adapt to the needs of public life and they are used in people’s communication. This is the result of the Russian-Chinese language contact.

scholarly journals Image characteristics of the Russian language in the aspect of “soft power” politics

2021 ◽  
Vol 19 (3) ◽  
pp. 271-284
Author(s):  
Larisa V. Selezneva ◽  
Olga I. Severskaya ◽  
Levon N. Sahakyan
Keyword(s):  
Soft Power ◽  
Native Speakers ◽  
Research Area ◽  
Russian Language ◽  
Power Politics ◽  
Image Characteristics ◽  
Russian State ◽  
The Media ◽  
Social Advertising ◽  
The Russian Language

The article examines the possible ways to promote the Russian language within the framework of the Russian state policy of soft power, which forms a positive image not only of the Russian world, but also of the Russian language itself. The relevance of the research area is determined by the need to adjust this policy to the current conditions, complicated by the information war. The authors proceed from the fact that, acting in two different qualities - as a tool and as the owner of soft power - the Russian language forms its image and reputation. Endowing the Russian language with the properties of a soft po- wer actor, the goal of analyzing the mechanisms of forming the attractiveness of the Russian language in professional and naive advertising, comparing the models of its presentation and determining the specific indicators of attractiveness, is set. The examples of social advertising (both domestic and foreign), emphasizing the power and strength, spirituality and purity of the Russian language, the examples of advertising slogans invented by native speakers, to which methods of text and discourse analysis are applied, are given. The research is carried out on the corpus of slogans taken from advertising campaigns of the Russkiy Mir Foundation, advertisements of university educational projects, school contests for advertising the Russian language, polls initiated by the media. The professional and naive models of the Russian language social promoting are compared, and the latter assessed as the most creative and promising. Nave advertising seems to be a more effective tool of soft power policy, since it turns out to be more multidimensional, more meaningful and more human than professional advertising, and forms a more attractive image of the language.

scholarly journals Promoting the Russian Language and Culture in Spain as a Soft Power Tool of the Russian Federation

2020 ◽  
pp. 180-191
Author(s):  
Viktoriia Kuznetsova
Keyword(s):  
Russian Federation ◽  
Soft Power ◽  
Policy Instrument ◽  
Russian Language ◽  
Holistic View ◽  
Language And Culture ◽  
Historical Method ◽  
Policy Program ◽  
The Russian Federation ◽  
The Russian Language

Introduction. This work inspects the activities of Russian institutions (government agencies, foundations, public associations and educational organizations) as instruments of soft power in the field of the dissemination of the Russian language and culture in Spain. The pre-requisites of establishing the language strategy as a foreign policy instrument, the main forms and sphere of activities in promoting and supporting the Russian language in Spain are analyzed in this article. Methods. The comparative historical method is used to substantiate the aspects of the formation and development of the language policy program of the Russian Federation in Spain and other European countries in the historical retrospective. The systematic approach is used to formulate a holistic view of the policy of promoting the Russian language and culture in Spain as an instrument of soft power. Also, the institutional and neo-institutional approaches are used to identify formal and informal institutions of soft power in the field of popularization of the Russian language and culture in Spain. Analysis. As a result of analyzing the problem, the legal foundations and institutional foundations of the activities of the Russian Federation to popularize the Russian language and culture in Spain have been studied. The main directions and results of the soft power policy in the field of popularizing the Russian language and culture in Spain and their role in creating a positive image of Russia in Spain have also been identified. Results. The study shows that in recent years, thanks to the soft power policy, the Russian Federation has managed to maintain and, in some positions, expand its presence in Spain in the humanitarian and information space.

scholarly journals Russian language in modern web space: dynamic processes and development trends

2021 ◽  
Vol 19 (4) ◽  
pp. 367-382
Author(s):  
Maria V. Ivanova ◽  
Natalia I. Klushina
Keyword(s):  
Soft Power ◽  
Russian Language ◽  
Literary Texts ◽  
The Internet ◽  
Internet Communication ◽  
Literary Language ◽  
National Interests ◽  
Transnational Actors ◽  
Web Space ◽  
The Russian Language

This article investigates new language trends in Internet communication. The goal was a comprehensive description of new features that appeared at every level of the language system functioning in the web space. Investigation of new systemic web phenomena has both relevance and perspectives, as the focus of literary language development has shifted from literary texts to web-based texts. The research material included Facebook posts and comments. The material was processed with stylistic methods (contextual, stylistic compatibility, interpretation, etc.). The synchronic analysis was accompanied with elements of diachronic commentary. The analysis also considered the normative aspect, yet the emphasis was made on the evolution of contemporary literary language influenced by digitalization and the growth of the Internet. The important factor in language transformation and development is realization of the creative function of the language in the user-generated content of the informal segment of the Internet. The multiple extralinguistic factors influencing Internet communication are described in details, but it is the creative function of the language and the features of new communication in the Internet space that are of primary importance for the development of the literary language in the Russian segment of the Internet. The study uses examples to prove the scientific hypothesis that new language phenomena on the Internet are not random, but on the contrary are systemic, as they are manifested at every language level. This allows drawing conclusions about the inevitability of transformation of the Russian language in the future, as the language will provide the communication of digital society that is already developing new ethic norms. Considering the trend on strengthening the legal frames for actions of state and transnational actors in the network space, the study of the Russian language and its trends in the Internet as one of the powerful means of soft power makes our study relevant for forming legislative mechanisms aimed at preserving Russian national interests in the international communication. The study is perspective, since it makes a significant contribution to preserving cultural and linguistic identity of Russian citizens in front of the growing international competition and uncertainty. In addition, being a linguistic study, this work deals with the issues of processing information with its increased speed and volume.

scholarly journals Model of formation of the value attitude of high school students to the Russian language in the lyceum educational environment

2021 ◽  
Vol 101 ◽  
pp. 03009
Author(s):  
E. K. Al-Yanai
Keyword(s):  
High School ◽  
High School Students ◽  
Conceptual Model ◽  
Educational Environment ◽  
Russian Language ◽  
Practical Significance ◽  
School Students ◽  
A Value ◽  
Leading Position ◽  
The Russian Language

At the present stage of the development of pedagogy, due to the tendency to axiologize education, special attention should be paid to the spiritual and moral development and education of the child's personality. In the process of studying at school, the subject of «Russian language» occupies a leading position, the metasubject educational functions of which make it possible to involve schoolchildren in the spiritual richness of Russian culture and literature, and the cultural and historical experience of mankind. In this regard, it is necessary to provide scientific and methodological support for the process of forming a value attitude of students to the Russian language, which allows organizing Training and Learning activities of high school students on a value basis. The purpose of this publication is to theoretically substantiate the conceptual model of forming the value attitude of high school students to the Russian language in the lyceum educational environment. Research methods and methodology. In the course of the work, the following methodological approaches were used: axiological, system-activity, environmental approaches, modeling method. Research results.1. The conceptual model of the formation of the value attitude of high school students to the Russian language in the conditions of the lyceum educational environment has been substantiated. 2. The substantive and procedural aspects of the process of forming the value attitude of high school students to the Russian language are characterized. Practical significance. The model of the formation of the value attitude of senior pupils to the Russian language in the process of classroom and extracurricular educational activities in the conditions of the lyceum educational environment, aimed at understanding the Russian language as a national and cultural value, may be in demand in further studies considering the value approach in education, the value-oriented aspect of teaching native language, as well as to be used in the development of special courses for students, graduate students and teachers on the problems of learning a language from an axiological standpoint.

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