scholarly journals Communication Media Technology And Social Harmony Construction In The Era Of Society 5.0 A Critical View

2021 ◽  
Vol 2 (4) ◽  
pp. 86-91
Author(s):  
Burhan Bungin ◽  
Hilda Yunita Wono ◽  
Ergita Jeny Ardane Shwari
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Communication Technology ◽  
Qualitative Approach ◽  
Communication Media ◽  
Media Technology ◽  
Social Harmony ◽  
Media Communication ◽  
Critical View ◽  
Media Technologies

Abstract—The current media communication technology is growing into an inevitability. This medium can make a world as big as an egg, and it can similarly build a harmony based on its will. The study revealed how communication media technologies are able to build a reality of harmony in society. The study employed a qualitative approach with a post-positivistic paradigm. The research took 5 informants and interviewed them. The results of the study, (1) communication media technology became the main key formed society 5.0. (2) The development of social media in various platforms and with all its advantages caused the mass media mind stream fall one by one. (3) Communication media technology into a medium can bring the far and away close, or in other words create harmony that is switched. (4) Communication media technology has an impact on the occurrence of hoaxes that are actually enemies of the state.

scholarly journals Cyber Community Towards Society 5.0 And The Future Of Social Reality

2021 ◽  
Vol 2 (3) ◽  
pp. 73-79
Author(s):  
Burhan Bungin ◽  
Monika Teguh ◽  
Muhammad Dafa
Keyword(s):  
Mass Media ◽  
New Media ◽  
Digital Media ◽  
Communication Technology ◽  
Social Reality ◽  
Communication Media ◽  
Industrial Technology ◽  
Media Technology ◽  
Interview Method ◽  
Media Institutions

Abstract—In cyber community towards the Society 5.0 era, the use of industrial technology 4.0, especially communication media technology plays an important role. The information era causes digital communication media technology to develop very rapidly and encourage the birth of digital media that have real time capabilities and create new media. Currently mass media institutions that are not innovative are experiencing a fall. Then the existence of the construction of reality is also increasingly obscured by the mixing of life in the real world with the virtual world. Therefore, the study wants to criticize the existence of reality in the midst of the development of communication technology that is so fast. This study uses the interview method in collecting data and analyzing it using the narrative method. The results of this study are that in society 5.0 and industrial technology 4.0, a pseudo social reality constructed by communication technology media causes mass media to die, social harmony is confused and even lost, and hoaxes are attacks on harmony.technological advances in industry 5.0 increase above 70%.

scholarly journals TRANSFORMASI KARAKTERISTIK KOMUNIKASI DI ERA KONVERGENSI MEDIA

2020 ◽  
Vol 6 (01) ◽  
pp. 083
Author(s):  
Gushevinalti Gushevinalti ◽  
Panji Suminar ◽  
Heri Sunaryanto
Keyword(s):  
Mass Media ◽  
New Media ◽  
Communication Technology ◽  
Mass Communication ◽  
Qualitative Approach ◽  
Online Media ◽  
Digital Television ◽  
Communication Studies ◽  
Media Communication ◽  
Online Systems

ABSTRACT The development of communication technology has caused a shift or change in the concept of communication in particular the characteristics of mass communication. This study aims to find changes about the characteristics of mass communication in the current era of media convergence. In addition, to describe new forms of media that can be categorized into mass communication. The research method uses a qualitative approach to data collection techniques through document studies and literature review and interviews in mass communication courses. The informants of this study were lecturers of mass communication courses at the Bachelor of Communication Studies and Journalism FISIP S1 University of Bengkulu, as well as two groups of students who explained the characteristics of mass communication. The results showed that the development of communication technology at this time had contributed thoughts in the discussion about the transformation of the characteristics of mass media communication from conventional to digital. New forms of media that can be categorized based on these characteristics are online media, such as print media that have been changed by online systems, digital television and radio streaming. The characteristics of the mass media in some literatures have changed in one direction or have been interactive. Keywords; transformation, mass communication, convergence, new media, characteristics ABSTRAK Perkembangan teknologi komunikasi telah menyebabkan pergeseran atau perubahan dalam konsep komunikasi khususnya karakteristik komunikasi massa. Penelitian ini bertujuan untuk menemukan perubahan tentang karakteristik komunikasi massa di era konvergensi media sekarang ini. Selain itu, untuk mendeskripsikan bentuk media baru yang dapat dikategori kedalam komunikasi massa. Metode penelitian menggunakan pendekatan kualitatif dengan teknik pengumpulan data melalui studi dokumen dan kajian literatur dan wawancara pada matakuliah komunikasi massa. Informan penelitian ini adalah dosen pengasuh matakuliah komunikasi massa di prodi S1 Ilmu Komunikasi dan S1 Jurnalistik FISIP Universitas Bengkulu, serta dua kelompok mahasiswa yang memaparkan tentang karakteristik komunikasi massa. Hasil penelitian menunjukkan bahwa perkembangan teknologi komunikasi saat ini telah memberikan kontribusi pemikiran pada pembahasan mengenai transformasi karakteristik komunikasi media massa dari yang konvensional menuju digital. Bentuk media baru yang dapat dikategorikan berdasarkan karakteristik tersebut yaitu media online, seperti media cetak yang dirubah dengan sistem online, televisi digital dan radio streaming. Karakteristik media massa dalam beberapa literature menjadi berubah kakteristiknya tidak satu arah lagi atau sudah interaktif. Kata kunci; transformasi, komunikasi massa, konvergensi, media baru, karakteristik

MEDIA FAKES IN THE INFORMATION SPACE OF THE CORONAVIRUS PANDEMIC

2021 ◽  
pp. 67-74
Author(s):  
A.G. Gurochkina ◽  
◽  
D.A. Makurova ◽  
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Information Space ◽  
Fake News ◽  
Media Communication ◽  
Information Distortion ◽  
The Third ◽  
Mechanisms Of Formation

The paper explores the grave issue for modern-day research of mass media communication - fake news. The study aims at identifying cognitive bases and mechanisms of formation of media fakes about coronavirus. The first part of the article defines fake news and delineates salient characteristics of fake news. The second part of the article reveals some common semantic macrostructures of media fakes about the virus based on the analysis of social media posts and news articles. The third part of the article presents and describes the key strategies and tactics of manipulation and information distortion typical of fake news about the virus. The analysis reveals essential cognitive and pragmalinguistic components of coronavirus media fakes. The results of the undertaken research are relevant to further exploring other features of fake news and can be implemented as a guide for identifying fake news in order to reduce the mass addressee’s susceptibility to fakes.

scholarly journals Media Sosial dan Munculnya Gejala Sosiopat di Kalangan Mahasiswa

2019 ◽  
Vol 3 (1) ◽  
pp. 1
Author(s):  
Nurudin - Nurudin
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Communication Technology ◽  
Discussion Group ◽  
Qualitative Approach ◽  
Community Literacy ◽  
Analysis Model ◽  
Interactive Analysis ◽  
Analysis Technique ◽  
The Impact

Penelitian ini dilatarbelakangi oleh (1) kemajuan teknologi komunikasi yang telah mengubah perilaku masyarakat dalam berkomunikasi;  (2) semakin maraknya kegiatan swafoto (selfie dan wefie) yang diunggah di media sosial; dan (3) muncul gejala sosiopat bagi para pengguna media sosial. Rumusan masalah yang dikedepankan adalah: (1) bagaimana munculnya gejala sosiopat di kalangan mahasiswa;  (2) apa dampak sosiopat dalam kehidupan sehari-hari? Menggunakan pendekatan kualitatif, penelian berlangsung di Malang Raya di lingkungan aktivis mahasiswa Mazhab Djaeng, yaitu kelompok diskusi aktivis mahasiswa yang dilaksanakan seminggu sekali di luar kampus dan diikuti oleh seluruh mahasiswa di Malang dan masyarakat umum. Adapun teknik analisis data yang digunakan adalah model analisis interaktif Matthew B. Miles dan A. Michael Huberman. Hasil penelitian menunjukkan (1) foto selfie memperkuat gejala narsisme di kalangan mahasiswa; (2) narsisme yang kelewat batas memunculkan gejala penyakit sosial di masyarakat, yaitu antisosial; (3) perlunya gerakan literasi media dan masyarakat untuk menekan dampak munculnya sosiopat.Kata Kunci: Media Sosial, sosiopat, swafoto This background of this research is (1) the advancement of communication technology that has changed people's behavior in communication; (2) the increasing number of selfie activities that uploaded on social media; and (3) sociopathic symptoms appear for social media users. The formulation of the problems is: (1) how the symptoms of sociopaths arise among students; (2) what is the impact of sociopaths in everyday life? Using a qualitative approach, the study took place in Malang Raya in the Djaeng School student activist environment, namely a student activist discussion group held once a week outside the campus and attended by all students in Malang and the general public. The data analysis technique used is interactive analysis model Matthew B. Miles and A. Michael Huberman. The results of the study showed (1) selfie photos strengthened the symptoms of narcissism among students; (2) overarching narcissism raises symptoms of social disease in the community, namely antisocial; (3) the need for media and community literacy movements to reduce the impact of the emergence of sociopaths.Keywords: Social media, sociopath, selfie

scholarly journals Advertising and Marketing Strategies to Gain Top of Mind

2021 ◽  
Author(s):  
Andhita Vidya Putri
Keyword(s):  
Social Media ◽  
Literature Review ◽  
New Media ◽  
Technological Progress ◽  
Online Advertising ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Media Technology ◽  
Digital Signage ◽  
Action Effect

Technological progress and competition between companies in the globalization era are increasing. New media plays an increasingly important role in advertising and marketing. In addition, companies’ survival depends on the presence of audiences/ consumers. Therefore, it is important and interesting to study how to utilize this new media/technology; how effective and efficient digital advertising and marketing strategies are in appealing to the audience; and how to ensure the products offered are acceptable to the target audience. This study carried out a literature review using a qualitative approach to obtain a framework of important concepts and strategies for effective marketing and advertising. It is important to pay attention to the objectives, audience and distribution / media of advertising and marketing. The use of various media such as social media, online advertising, digital signage and endorsers are also important factors in advertising and marketing success. Advertising and marketing strategies help to better understand consumers and how best to engage and empower them. Here technology has created a new environment, where power has shifted from advertisers to consumers. This research produced a variety of important strategies to attract audiences, obtain the AIDA (Attention Interest Desire Action) effect of the audience and finally reach the Top of Mind. Keywords: communication, advertising, marketing, endorser

scholarly journals Islamic Perspective on Social Media Technology, Addiction, and Human Values

2020 ◽  
Vol 10 (2) ◽  
Author(s):  
Talat Zubair ◽  
Dr. Amana Raquib
Keyword(s):  
Social Media ◽  
Islamic Law ◽  
Well Being ◽  
Human Values ◽  
Ethical Framework ◽  
Social Psychological ◽  
Media Technology ◽  
Value System ◽  
Media Technologies ◽  
Human Value

This paper discusses the design features deliberately used in social media technologies to cause behavioral addiction, while outlining how this addiction leads to altering, reshaping and redefining of basic human values such as contemplation, well-being, mindfulness and connectedness that bring about social, psychological, cultural and ethical changes in human existence. The paper sheds light on how the altering of the human value system goes against the values and principles of Islamic law by citing Qur’ānic verses, prophetic traditions and teachings of Islamic scholars. Currently, there are no frameworks, laws and/or strategies that view social media addiction from a metaphysical perspective and in terms of human worldview and existence. Hence, as a solution, our paper introduces an ethical framework for designing social media technologies using the objectives of Islamic law that discourage a social media design with indefinite ends and encourage a design methodology with well-defined objectives and consequences.

scholarly journals Political super branding through the use of social media technology : the Barack Obama presidential campaign in 2008

2013 ◽  
Author(s):  
◽  
Nadas Ramachandra Pillay
Keyword(s):  
Social Media ◽  
New Media ◽  
Barack Obama ◽  
Media Technology ◽  
Media Technologies ◽  
Political Campaigning ◽  
American President ◽  
Use Of Social Media ◽  
Media Channels ◽  
Social Media Technology

This study seeks to examine the exponential growth of social media technology as a key component in recent American political campaigning, as well as its use and impact on the larger disciplines of marketing and branding. Adopting the approach of a case study with the focus firmly on the current American president, Barack Obama, the study identifies the key media and technologies used in the build-up to the 2008 American presidential elections in order to unpack and understand how such media channels, technological platforms and patterns were successfully utilised. References are also made to the concepts of ‘branding’ and ‘super branding’ in the discussion, and to the myriad ways in which social media has helped create and roll-out what has since become commonly known as ‘brand Obama’. To provide a framework for the discussion and in order to further understand the rapid growth and proliferation of social media on the political campaigning landscape, a comparison is made with the 2004 American presidential election campaign. This, it is posited, will assist us understand the drivers of new media technologies especially as they are used to create and impact positively on the growth of political super brands.

scholarly journals Uses and Gratifications : Twitter Tetap Menjadi Primadona

2021 ◽  
Vol 5 (2) ◽  
pp. 39-48
Author(s):  
Andhika Febi Hardina ◽  
Irwansyah Irwansyah
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Mass Media ◽  
Literature Review ◽  
Information Needs ◽  
Online News ◽  
Media Communication ◽  
Depth Interview ◽  
The Social ◽  
Depth Interviews

This research discusses the social media Twitter, which is the first platform to search for the latest information or news. This is backed up by the large amount of news or information circulating on online news portals, often sourced from the social media Twitter. The purpose of this literature review is to see how Twitter was chosen by social media users as a place to fulfill their information needs. The scope of this research is in the mass media communication circle using Uses & Gratifications Theory (UGT) to explain why users choose their media to complement their needs. This study uses an in-depth interview exploratory description method. Data collection from journals or previous research is carried out based on the context and cases where the data and information are needed in this study. In addition, this study uses an exploratory description method of in-depth interviews with four respondents who use social media Twitter. Questions are given in a structured manner. The result of this research is that there is a new motivation for people to use Twitter.  

scholarly journals MAPESA'S Role in Protecting Aceh Historical Site: (Study at Historical sites in Banda Aceh and Aceh Besar)

2021 ◽  
Vol 10 ◽  
pp. 974-983
Author(s):  
Anismar Anismar ◽  
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Qualitative Approach ◽  
Accurate Data ◽  
Media Communication ◽  
Direct Communication ◽  
Historical Heritage ◽  
Historical Sites ◽  
Banda Aceh

The title of this research is 'The Role of MAPESA in Protecting Aceh Historical Sites (Study on historical sites in Banda Aceh and Aceh Besar)'. This research focuses on the strategies used by the MAPESA Community (Masyarakat Peduli Sejarah Aceh) in introducing Aceh's history to the community, as well as the obstacles faced by the MAPESA community in preserving Aceh's historical heritage. The purpose of this research is to find out what strategies the MAPESA Community uses in introducing Aceh's history to the community as well as the obstacles that mapesa communities face as long as they preserve historical relics in Aceh, especially in Banda Aceh and Aceh Besar. This research uses a qualitative approach using the Laswell Model strategy theory. In order to obtain accurate data and informant, data collection techniques used are observation, interview, documentation, and literature studies to find additional references to the problems studied. The results showed that the strategy used by the MAPESA community in introducing Aceh history is two ways, namely through direct communication (meuseuraya and expedition activities) and through media communication (books and social media). And there are two obstacles that MAPESA faces, namely in terms of delivering messages to the community and also technical obstacles ranging from secretariats, budgets, tools, and resources that are still minimal.

Examining Motivations and Strategies for Integrating Social Media Technologies Into the Classroom

2019 ◽  
Vol 75 (2) ◽  
pp. 164-176
Author(s):  
Brooke Auxier
Keyword(s):  
Social Media ◽  
Mass Communication ◽  
New Technologies ◽  
Media Technology ◽  
Classroom Implementation ◽  
Higher Education Curriculum ◽  
Media Technologies ◽  
New Graduates ◽  
The Social ◽  
Teaching In Higher Education

Knowledge of emerging social media technology and intelligence platforms is in high demand for prospective employees and new graduates entering the journalism and media industries. However, journalism and mass communication departments have historically struggled to keep up with changing trends and new technologies used in industry, although some departments and educators are adopting these tools and integrating them into their courses. This study will explore the social media technologies that educators ( N = 39) are teaching in higher education curriculum and offer insights into their strategies and motivations for classroom implementation.

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