scholarly journals KEPUTUSAN PEMBELIAN PAKAIAN BATIK DITINJAU DARI KUALITAS PRODUK, PRODUCT ASSORTMENT, DAN STORE ATSMOSPHERE (Studi Pada Toko Batik Danar Hadi Surakarta)

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Dhimas Wisnuaji Ikhsan ◽  
Bambang Mursito ◽  
Solichul Hadi
Keyword(s):  
Product Quality ◽  
Significant Influence ◽  
Quantitative Research ◽  
Coefficient Of Determination ◽  
Questionnaire Data ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Product Assortment ◽  
Regression Test ◽  
Product Test

This research aims to study and explain the simultaneous and partial Product Quality, Various Products and Atsmosphere Stores on the Purchase Decision of Batik Clothing at the Batik Danar Hadi Store in Surakarta. This research method uses descriptive quantitative research design. The population is all batik consumers at the Surakarta Danar Hadi Batik Shop, which gets 100 consumers. The number of samples is all consumers of 100 respondents. Collecting data using a questionnaire. Data analysis techniques used statistical analysis are the coefficient of determination test, multiple linear regression test, F test, and t test. The results showed the product test, product quality, and store atmosphere simultaneously and significantly towards purchasing decisions at the Batik Danar Hadi Store in Surakarta. The results showed a positive and significant product quality on the buyer's decision at the Batik Danar Hadi Store in Surakarta. Product atsmosphere have a positive and significant influence on buyer’s decision at the Batik Danar Hadi Store in Surakarta. Store atmosphere has a positive and significant influence on buyer’s decision at the Batik Danar Hadi Store in Surakarta. Keywords: Purchasing Decisions, Variety of Products, Product Assortment and Store Atmosphere

Pengaruh Display Produk Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Buku Terbitan Mizan (Studi Kasus Toko Buku Gunung Agung BSD)

Media Ekonomi ◽  
2021 ◽  
Vol 20 (2) ◽  
pp. 38
Author(s):  
Nuggraha Prassetyo ◽  
Rissa Hanny
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Significant Influence ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Analysis Techniques ◽  
Convenience Sampling ◽  
Product Displays

The purpose of this study was to determine how much influence the product display and promotion partially on consumer purchasing decisions on books published by Mizan at Gunung Agung BSD Tangerang bookstore and to find out how much influence the product displays and promotions simultaneously on consumer purchasing decisions on books published by Mizan at the Gunung Agung BSD Tangerang bookstore. This research is causality with quantitative approach. The population in this study is Mizan's book customers at the Gunung Agung BSD bookstore Tangerang with convenience sampling technique obtained samples of 69 respondents. Data analysis techniques used in this study are: data quality tests including validity and reliability, the classic assumption test of normality, multicollinearity, heterocendatisity, regression analysis that is multiple regression, partial t, simultaneous F and coefficient of determination. The results of the study are as follows: (1) The results of first hypothesis that is no significant influence between product displays on consumer purchasing decisions, (2) The results of second hypothesis that is a positive and significant effect between promotions on decisions consumer purchases, and (3) The results of third hypothesis, namely product display and promotion together have a positive and significant effect on consumer purchasing decisions.

scholarly journals Pengaruh Harga Terhadap Keputusan Pembelian Sepeda Motor Honda Vario Pada PT. Tridjaya Motor Manado

2019 ◽  
Vol 9 (1) ◽  
pp. 28
Author(s):  
Sondakh Kelvin Laurens ◽  
Johnny A. F. Kalangi ◽  
Olivia F. C. Walangitan
Keyword(s):  
Quantitative Research ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Test Results ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Regression Test ◽  
Data Validity ◽  
Questionnaire Method

The purpose of this study is to know the price influence on the decision of Honda Vario Motor in PT. Tridjaya Motor Manado. By looking at this current competition sales are tight motorcycles. This type of research is quantitative research and method of collecting data using questionnaire method. And sampling method using purposive sampling. Data from the questionnaire method results are used to test the outcome of validity and reliability. Data validity test results are obtained by all valid question items. Data reliability test results are obtained by all reliable question items. Simple regression test results so that the coefficient is a positive value. The coefficient of determination of the determination test shows R Square to understand how large the free variables can influence the bound variables as well as to measure the magnitude X variable contributions to the variation (up downs) of the variable Y. And the result of determining coefficient of determination suggests that purchasing decisions are influenced by price. The purchase decision has a positive and significant effect on the price of Honda Vario which has been good to increase the consumer purchase decision of PT. Tridjaya Motor Manado.

scholarly journals Pengaruh Gaya Kepemimpinan, Lingkungan Kerja dan Stres Kerja terhadap Kinerja Karyawan PT NT Cikarang

2021 ◽  
Vol 4 (2) ◽  
pp. 915-925
Author(s):  
Sinta Sundari Heriyanti ◽  
Rahma Putri
Keyword(s):  
Data Analysis ◽  
Work Environment ◽  
Job Stress ◽  
Leadership Style ◽  
Work Stress ◽  
Quantitative Research ◽  
Employee Performance ◽  
Coefficient Of Determination ◽  
Questionnaire Data ◽  
Regression Test

This study aims to determine the effect of leadership style, work environment, and work stress on employee performance at PT. NT Indonesia. This type of research uses quantitative research. The sample in this study amounted to 74 respondents. Methods of data collection using a questionnaire. Data analysis using the SPSS program. The analysis used includes the analysis of the coefficient of determination, F Test, and Multiple Linear Regression Test. The results showed that leadership style affected employee performance, work environment affected employee performance, job stress affected employee performance.

scholarly journals Analysis of Consumer Purchasing Decisions through Product Quality and Promotion on Pam Pam Fried Chicken Products in the District of Pamulang, South Tangerang City

2020 ◽  
Vol 10 (1) ◽  
pp. 91
Author(s):  
Udin Ahidin
Keyword(s):  
Linear Regression ◽  
Product Quality ◽  
Regression Coefficient ◽  
Hypothesis Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Linear Regression Coefficient ◽  
Regression Test

This study is to determine the effect of product quality partially on consumer purchasing decisions on Pam Pam Fried Chicken in Pamulang Subdistrict Area, to determine the effect of partial promotion on consumer purchasing decisions on Pam Pam Fried Chicken in Pamulang Subdistrict Area, to determine the effect of product quality and promotion together with consumer purchasing decisions on Pam Pam Fried Chicken in the Pamulang District Area, and to find out the company's efforts to improve consumer purchasing decisions on Pam Pam Fried Chicken in the Pamulang District Region .Quantitative associative research methods with a verification approach. The population in this study Pam-Pam Fried Chicken consumers amounted to 7,108 consumers in the District of Pamulang, while the sample taken was 100 respondents using the slovin formula, then a proportional random sampling was done because the research object contained 4 (four) branches. Collecting observational data, questionnaires and literature studies. The data analysis method uses validity test, reliability test, classic assumption test, simple linear regression test, multiple linear regression test, correlation coefficient test (product moment), determination coefficient test, hypothesis test (t-test and f-test) . The results showed that there was a positive and significant effect between product quality partially on purchasing decisions. It can be seen from the simple linear regression coefficient of 0.65. The coefficient of determination is 0.6%, t count 2.719> t table 1.984. There is a positive and significant influence between promotion partially on purchasing decisions. It can be seen from the simple linear regression coefficient of 0.32. The coefficient value of determination is 0.2, t count 2.112> t table 1.984.

scholarly journals Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Tupperware (Studi Kasus Ibu Rumah Tangga di Perumahan Kunciran - Tangerang)

2020 ◽  
Vol 4 (1) ◽  
pp. 94-104
Author(s):  
Ivan Putranto ◽  
Kartoni Kartoni
Keyword(s):  
Regression Analysis ◽  
Hypothesis Testing ◽  
Product Quality ◽  
Significant Influence ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Test Results ◽  
Purchasing Decisions ◽  
Simultaneous Test

This research aims to determine the effect of product quality on Tupperware purchasing decisions, determine the effect of prices on Tupperware purchase decisions, and determine the effect of product quality and price on Tupperware purchase decisions. The method used is descriptive with an associative approach. Sampling used saturated sampling, while to get data done by distributing questionnaires to 60 respondents who then analyzed the influence partially and simultaneously using regression analysis, coefficient of determination and hypothesis testing with t test and f test. The results showed that: The effect of product quality on purchasing decisions of 24.6%, this effect is positive and significant. Hypothesis testing obtained t count> t table or (4.852> 1,296) means that there is a positive and significant effect between product quality on purchasing decisions. The influence of prices on purchasing decisions by 49.7%, this effect is positive and significant. Hypothesis testing is obtained (6,370> 1,296) meaning that there is a positive and significant influence between the price of the purchasing decision. Simultaneous test results of product quality and price have a positive and significant influence on purchasing decisions with a contribution of 40.4%. Hypothesis testing is obtained (23.457> 2.80), meaning that there is a positive and significant influence between product quality and price on purchasing decisions. Based on the results of the study it can be concluded that partially and simultaneously the quality and price of the product is influences the purchase decision of Tupperware. Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk terhadap keputusan pembelian Tupperware, mengetahui pengaruh harga terhadap keputusan pembelian Tupperware, dan mengetahui pengaruh kualitas produk dan harga terhadap keputusan pembelian Tupperware. Metode yang digunakan adalah deskriptif dengan pendekatan asosiatif. Sampling yang digunakan sampling jenuh, sedangkan untuk mendapatkan data dilakukan dengan menyebar kuesioner kepada 60 responden yang kemudian dianalisis pengaruh secara parsial dan simultan dengan menggunakan analisis regresi, koefisien determinasi serta pengujian hipotesis dengan uji t dan uji F. Hasil penelitian menunjukkan bahwa: Pengaruh kualitas produk terhadap keputusan pembelian sebesar 24,6%, pengaruh ini positif dan signifikan. Pengujian hipotesis diperoleh t hitung > t tabel atau (4,852 > 1.296) dan probability 0,000 < 0,1 H1 diterima artinya terdapat pengaruh yang positif dan signifikan antara kualitas produk terhadap keputusan pembelian. Pengaruh harga terhadap keputusan pembelian sebesar 49,7%, pengaruh ini positif dan signifikan. Pengujian hipotesis diperoleh (6,370 > 1.296) dan probability 0,000 < 0,1 H1 diterima artinya terdapat pengaruh yang positif dan signifikan antara harga terhadap keputusan pembelian. Hasil uji simultan kualitas produk dan harga memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian dengan kontribusi pengaruh sebesar 40,4%. Pengujian hipotesis diperoleh (23,457 > 2.80) dan probability 0,000 < 0,1 sehingga H1 diterima artinya terdapat pengaruh yang positif dan signifikan antara kualitas produk dan harga terhadap keputusan pembelian. Berdasarkan hasil penelitian dapat disimpulkan bahwa secara parsial kualitas produk berpengaruh terhadap keputusan pembelian Tupperware, harga berpengaruh terhadap keputusan pembelian Tupperware dan secara simultan kualitas produk dan harga berpengaruh terhadap keputusan pembelian Tupperware. Kata Kunci : Kualitas Produk, Harga dan Keputusan Pembelian

scholarly journals ANALISIS PENGARUH FAKTOR BUDAYA DAN SOSIAL TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE MEREK SAMSUNG

2020 ◽  
Vol 1 (1) ◽  
pp. 22-41
Author(s):  
Muhammad Nur Aminudin ◽  
Muhammad Anang Firdaus ◽  
Ira Eka Pratiwi
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Social Factors ◽  
Quantitative Research ◽  
Cultural Factors ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Insignificant Effect

This study aims to analyze the influence of cultural and social factors on the purchasing decision of Samsung brand smartphones on IAIN Fattahul Muluk Papua Students. This type of research uses quantitative research. The population in this study were students of IAIN Fattahul Muluk Papua. The number of samples obtained was 280 students, consisting of 68 students of the Faculty of Islamic Economics and Business, 64 students of the Faculty of Syariah, and 148 students of the Faculty of Tarbiyah. Data were collected using a questionnaire, while data analysis techniques used is Multiple Linear Regression. This research shows that cultural factors have a positive and significant influence on the purchasing decisions of Samsung brand smartphones, while social factors have a positive but insignificant effect on the purchasing decisions of Samsung brand smartphones. Furthermore, the influence of cultural factors and social factors simultaneously have a positive and significant effect on purchasing decisions Samsung smartphone brand.

scholarly journals Pengaruh Celebrity Endorser, Brand Image, dan Elektronic Word of Mouth terhadap Pembelian Pada Pengguna E-Commerce Shopee di Indonesia

2021 ◽  
Vol 2 (1) ◽  
pp. 1-5
Author(s):  
Muhammad Fauzi Amrullah
Keyword(s):  
Quantitative Research ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
Regression Test ◽  
Celebrity Endorser

This study aims to examine the influence of the variables Celebrity Endorser, Brand Image, and Electronic Word of Mouth on Purchasing Decisions among Shopee e-commerce users in Indonesia. This research is a causal quantitative research and data collection tools using a closed questionnairevia google form. The population in this study were Indonesians who shop using Shopee and the number of samples in this study were 80 people. The sampling technique used in this reseach isnon-probability sampling with purposive sampling method. The analysis used is multiple linear regression test. The data analysis technique uses the IBM SPSS version 21 program.The results of the analysis show that the variables of Celebrity Endorser, Brand Image, and Electronic Word of Mouth have a positive and significant effect on Purchasing Decisions on Shopee e-commerce users in Indonesia and the coefficient of determination (R2) by 0.603 or 60.3%.

scholarly journals The Influence of Social Media, Product Quality, and Price on Purchasing Decisions on UMKM Ayra & Eve in Surabaya

2018 ◽  
Vol 1 (1) ◽  
pp. 19-29
Author(s):  
Weni Widiasti Ningrum ◽  
I Nyoman Sudapet ◽  
Hamzah Denny Subagio
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Techniques

Purchasing decisions are very important. Because a product will be sold, with a purchase decision made by consumers. As with the UMKM Ayra & Eve in Surabaya, the more purchasing decisions made by consumers, the more products are sold. In this study to analyze the influence of social media, product quality, price on purchasing decisions. This study uses quantitative research with a sample of 80 respondents. And data were analyzed using multiple linear regression analysis techniques and classical assumption tests. Simultaneous social media, product quality, and significant price for purchasing decisions. Therefore, the UMKM Ayra&Eve in Surabaya must be maintained.

scholarly journals PENGARUH LOKASI DAN KUALITAS PELAYANAN ISLAMI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI UNIT TOKO AUSATH GROSIR SEMBAKO KOPPONTREN AUSATH BLOKAGUNG

2020 ◽  
Vol 1 (1) ◽  
pp. 101
Author(s):  
Ribut Suprapto ◽  
Durrotun Nafisah
Keyword(s):  
Significant Influence ◽  
Grocery Store ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Test Results ◽  
Purchasing Decisions ◽  
Regression Test ◽  
Independent Variable ◽  
Unit Unit

The purpose of this study is 1) To determine the significant effect between location (X1) on purchasing decisions (Y). 2) To determine the significant influence of the quality of Islamic services on purchasing decisions (X2). 3) To find out the significant influence between location (X1) and the quality of Islamic services (X2) simultaneously or together on purchasing decisions (Y). The results of the multiple regression test obtained the coefficient price (rx1x2y) of 0.701 and the price of the coefficient of determination (rx1x2y) 2 of 49.140%. The F (rx1x2y) test results showed that the Fhitung was 13.046 and the Ftabel at the 5% level was 3.35. T test results are known that thitung shows that the figure is greater than ttabel or 13,046 > 3.35 so that there is a significant influence between the location and quality of Islamic services simultaneously on consumer purchasing decisions in Ausath Grocery Grocery Unit Unit at Ausath Blokagung Banyuwangi Regency. This means that each independent variable, namely location and quality of Islamic services, has a significant simultaneous effect on the dependent variable (consumer purchase decision) in the Ausath Grocery Store Unit of Ausath Blokagung Koppontren, Banyuwangi.

scholarly journals The Effect Of Promotion, Quality Products, And Price On Purchase Decisions

2019 ◽  
Vol 1 (1) ◽  
pp. 225-234
Author(s):  
Junita Ari Angraini
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Screen Printing ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
A Value ◽  
Research Population

This study aims to analyze whether promotion, product quality, and price have a significant effect on consumer purchasing decisions on screen printing Convocation of Surabaya City. This research is quantitative research. Population and sample distributed were 107 respondents. Data collection techniques using a questionnaire. Analysis of the data used is using multiple linear regression analysis techniques and classical assumption tests. Based on the results of the study show that the price variable has a positive and significant effect on purchasing decisions with a tcount = 2.074> of ttable 1.983 with a significance of 0.041 <0.05 which means significant, and for product quality variables on purchasing decisions shows tcount = 5.968> from ttable1,983 with a significance of 0,000 <0,05 which means significant, the price of purchasing decisions shows a value of tcount = 3,091> of ttable 1,983 with a significance of 0,003 <0,05 which means significant.

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