scholarly journals Strategi Branding Dalam Meningkatkan Kepercayaan Masyarakat Terhadap Madrasah Tsanawiyah Negeri

2021 ◽  
Vol 7 (2) ◽  
Author(s):  
Karsono Karsono ◽  
Purwanto Purwanto ◽  
Abdul Matin Bin Salman

This study aims to determine the branding strategy at MTsN Purbalingga Regency and to determine the level of effectiveness of branding management strategies at MTsN Purbalingga Regency in 2018 to 2020. This study uses a qualitative descriptive method. This method is used to describe and analyze branding management strategies at MTsN in Purbalingga Regency and describe user responses to branding management strategies at MTsN Purbalingga Regency. The places chosen to conduct the research were MTsN 01 Purbalingga, MTsN 02 Purbalingga, and MTsN 03 Purbalingga. Informants from this research are principals, teachers, staff, and students. Then to select and determine the informants in this study, the researchers used a purposive sampling technique. Data collection techniques in this research are using content/document analysis techniques, in-depth interviews, and events/observations. The method used to check the validity of the data is the triangulation method. The data analysis technique used in this research is interactive model analysis. The stages in analyzing the data in this study are data reduction, data presentation, and conclusion drawing. The results showed that: 1). the branding strategies that have been carried out by MTsN in Purbalingga Regency between one MTsN and other MTsN are the same and some are different, this of course depends on the branding management carried out by each school. MTsN 1 Purbalingga, namely by improving the quality both in terms of achievement and non-academic namely character building, MTs Negeri 2 Purbalingga emphasizes efforts to attract interest in terms of performance and community service, while MTs Negeri 3 Purbalingga in an effort to attract interest by achieving good academic achievements and non-academic and performance services for both teachers and employees; 2). The effectiveness of the branding strategy carried out at MTs Negeri Purbalingga Regency in 2018 to 2020 is quite effective in increasing public trust.

2019 ◽  
Vol 18 (2) ◽  
pp. 197-207
Author(s):  
Tyas Kartiko Sutawi

Character building is an emerging issue in the education field. Character building in school is integrated through a learning process in each existing subject. Music education as one of the subjects in school, could mean to students’ character building. It could be done through various musical activities which can be experienced directly by the students, one of them is an ensemble. The goal of this article is to reveal characters that could be developed through music education, especially ensemble. This research was done in a public senior high school in Yogyakarta by choosing three samples based on Proportional Stratified Random Sampling technique. The data was gathered by using questionnaire based on Exploratory Factor Analysis and Confirmatory Factor Analysis techniques. Reliability was counted by using Cronbach Alpha and Variance Reliability formula. Also, descriptive quantitative is used as a data analysis technique in this research. The result shows that there are three characters molded through music education at school, they are “rasa” sensitivity, creativity and respect.


2021 ◽  
Vol 2 (1) ◽  
pp. 79-85
Author(s):  
Theresia Sharron Sanjaya

This research is expected to provide clearer explanations to readers regarding the Strategy of Marketing Public Relations Ruci’s Joint conducting and communicating rebranding to increase sales value. The purpose of this research is to know Marketing Public Relations Ruci’s Joint’s Strategy in conducting and communicationg rebranding to increase sales value. The main theory used is Marketing Public Relations and the other supporting theories are brand, and rebranding. The method of insulation used is a qualitative descriptive method. Data collection thechniques are done by conducting in-depth interviews, and observations. The speakers in this study are form internal and external companies. The data obtained from the subject of this study are analyzed by data analysis techniques, while for the data trust techniques using source triangulation data.


2019 ◽  
Vol 6 (2) ◽  
pp. 173
Author(s):  
Faizal Chan ◽  
Issaura Sherly Pamela ◽  
Irma Sari Sinaga ◽  
Mesariani Mesariani ◽  
Rica Oktarina ◽  
...  

AbstrakTujuan dari penelitian ini adalah untuk mengetahui jenis-jenis kesulitan belajar yang dialami peserta didik dan strategi guru dalam menghadapi peserta didik yang mengalami kesulitan belajar di SD Negeri 80/I Muara Bulian. Penelitian ini menggunakan pendekatan penelitian deskriptif kualitatif dan jenis penelitian yang digunakan adalah penelitian fenomenologi. Teknik sampling yang digunakan purposive sampling. Sumber data utama pada penelitian ini adalah guru. Teknik pengumpulan data yang digunakan dalam penelitian ini merupakan observasi, wawancara dan dokumentasi. Teknik analisis data menggunakan terdiri dari reduksi data, penyajian data, dan verifikasi data. Hasil penelitian menunjukkan bahwa ada beberapa peserta didik yang mengalami kesulitan belajar, yaitu kesulitan belajar membaca, kesulitan belajar menulis, dan kesulitan belajar berhitung. Untuk mengatasi masalah tersebut, guru harus memilih strategi, pendekatan, metode, dan teknik belajar mengajar yang dianggap tepat dan efektif sehingga dapat dijadikan pedoman oleh guru dalam melaksanakan kegiatan pembelajaran.Abstract The purpose of this study was to determine the types of learning difficulties faced by the students and the teachers’ strategies to overcome the students’ learning difficulties in SD Negeri 80/I Muara Bulian. The research method used was qualitative descriptive method along with the phenomenological research type. The sampling technique used was purposive sampling. The main data source in this study was the teacher. Data collection techniques were through observation, interviews, and documentation. Data analysis technique used was the theory of Miles and Huberman which consisted of data reduction, data presentation, and data verification. The results of this study indicated that there were several students faced learning difficulties including reading, writing, and counting difficulties. To solve those problems, the teachers should determine approppriate strategies, approaches, methods, and techniques as the teachers’ guide of teaching and learning process. 


Author(s):  
Muhammad Khairul Basyar

This study aims to determine the Musyrif strategy applied in the formation of leadership and independence character in SMA Insan Cendekia Mandiri Boarding School (ICMBS), Sidoarjo. This study uses a qualitative descriptive approach, data obtained through observation, documentation and in-depth interviews. Sources of data in this study were obtained through interviews on January 29 - February 7 2020 together with the Supervisior of the High School Dormitory, Musyrif, and board of the Santri Boarding Organization and SMA ICMBS Alumni as supporting data. The collected data were analyzed using descriptive analysis techniques. The results showed that in character building, the musyrif strategy is divided into two, namely (a) internal strategy includes six stages - planning, introduction, implementation, supervision, reward and punishment, and evaluation, and (b) external strategies namely introduction, supervision, and integrated evaluation through active communication with guardian parents in both formal and informal forms. So, it can be concluded that the musyrif strategy is very effective in shaping the character of leadership and student independence. Keywords: Musyrif Strategy, Leadership Character, Independence Character


2020 ◽  
Vol 8 (2) ◽  
pp. 145-155
Author(s):  
Roni Agus Saputra ◽  
Herpratiwi Herpratiwi ◽  
Caswita Caswita

This study aims to produce students’ worksheet-based STEM building material in elementary schools Bandar Lampung City. This type of research is research and development (Research and Development/ R&D). The main steps in this research and development are (1) information gathering and preliminary research; (2) planning; (3) product development; (4) limited testing, and (5) final product revision. The population in this study was the fifth-grade educators of SD Negeri Langkapura District Korwil III. The sampling technique used was the purposive sampling technique. The research sample was 3 (three) fifth-grade teachers of SDN 3 Langkapura, SDN 2 Langkapura, and SDN 1 Langkapura. Data collection techniques using observation and questionnaires. The data analysis technique in this study was using qualitative descriptive analysis techniques. Based on the results of research and discussion, it can be concluded that the development of STEM-based LKPD building material in elementary schools Bandar Lampung City is very feasible to use in learning. This is based on the results of the validation of material experts at 92.75%, the results of the validation of design experts at 82.08%, and the results of the test to the teacher at 93.04%. This research is limited to the expert and practitioner test. It would be better if it was perfected in the effectiveness and attractiveness test.


2021 ◽  
Vol 1 (1) ◽  
pp. 1-6
Author(s):  
Gede Wirata ◽  
Ni Luh Widiantini ◽  
Sri Sulandari

Leadership related to developing employees’ competencies is an important part of organization life. However, this has not been carried out properly to ensure all duties and obligations are carried out within the organization, one of which is developing the competence of organizational members. Objectives of this research are to determine the role of leadership in developing the competence of Civil Servants at BPSDM Bali; and to determine the constraints of developing the competence of Civil Servants at BPSDM Bali. This research uses qualitative descriptive method with transformational leadership theory. There were 8 (eight) informants determined using purposive sampling technique. Data collection use interview guidelines, observation and documentation. The methods and data analysis techniques were carried out by reducing, presenting data and drawing conclusions. The final stage of the analysis carried out the presentation of the results of the data presented with narrative text. From the analysis, the results show that the role of leadership in developing the competence of civil servants at BPSDM has not been maximal in mobilizing, directing and evaluating subordinates to fulfill the rights and opportunities for competency development of civil servants for 20 hours of lessons / year according to government regulation Number 11 of 2017 concerning Employee Management Civil Affairs. Furthermore several constraints are found, namely the egoism of subordinates, no leadership commitment, no strategy in accelerating employee competency development, the need for employee competency development get maximum budget support.  


2015 ◽  
Vol 3 (1) ◽  
pp. 649
Author(s):  
Denny Andriana ◽  
Kartika Balqis

This study was conducted with the aim to know the role of accounting responsibility in the performance of central managers accountability at PT. PINDAD (Persero). The research method used is descriptive method of analysis with survey approach, so that information collected from respondents using questionnaire. Sampling in this research using probability sampling technique. The variables tested are accountability (X) and performance of central responsibility manager (Y). Data analysis technique of this research using statistical analysis of simple correlation analysis Spearman Rank and to find out how big the role of variable X to variable Y is used coefficient of determination. Based on the calculation of correlation analysis with the help of SPSS 20.0 for Windows Software on 36 questionnaires at PT. PINDAD (Persero) resulted that there is a strong relationship between accounting accountability with the performance of central managers accountability that is equal to 0.831 with determination of 69.06%. This shows that accounting accountability has an effect of 69.06% in the performance of central managers accountability and the balance of 30.94% influenced by other factors not examined in this study.


2019 ◽  
Vol 8 (1) ◽  
pp. 111
Author(s):  
Riris Susiani ◽  
Ernawati Ernawati

AbstrakMasalah dalam penelitian ini yaitu pentingnya strategi produk dalam menjalankan sebuah usaha agar mampu bertahan dan bersaing  dengan perusahaan lain yang sejenis dalam kondisi persaingan yang ketat dan perkembangan zaman yang sangat cepat. Strategi produk sangat diperlukan dalam mememenuhi tuntutan konsumen seperti meningkatkan kualitas, menciptakan merek, pelayanan serta jaminan terhadap produk yang ditawarkan agar usaha mampu berkembang. Limpapeh”s Kebaya adalah usaha yang sedang berkembang dan telah mampu memasarkan produk bordirnya hingga menembus pasar ekspor. Penelitian ini bertujuan untuk mendeskripsikan strategi produk bordir di Limpapeh”s Kebaya, Kapalo Koto, Koto Tangah Simalanggang, Kota Payakumbuh. Metode penelitian menggunakan metode deskriftif kualitatif, jenis data berupa data primer dan  sekunder. Teknik pengumpulan data melalui observasi, wawancara dan dokumentasi. Teknik analisis data dilakukan dengan teknik analisa model interaktif yang berkaitan dengan pokok permasalahan yaitu dengan model reduksi data, penyajian data dan pengambilan kesimpulan. Hasil penelitian yaitu strategi produk yang dilakukan di Limpapeh”s Kebaya adalah dimulai dari menciptakan produk bordir yang berkualitas, desain motif bordir yang up to date dan kreatif, menyediakan ukuran yang special, memberi merek pada produk bordir, memberi kemasan yang menarik (paperbag) dan serbaguna, pelayanan yang cepat, tepat dan ramah serta pemberian jaminan terhadap produk border.Kata Kunci: strategi produk, pelayanan, bordir. AbstractThe problem in this study is the importance of product strategy in running a business in order to be able to survive and compete with other similar companies in conditions of intense competition and very rapid development of the times. Product strategy is very necessary in fulfilling consumer demands such as improving quality, creating brands, services and guarantees for products offered so that businesses are able to grow. Limpapeh's Kebaya is a growing business and has been able to market its embroidery products to penetrate the export market. This study aims to describe the strategy of embroidery products in Limpapeh's Kebaya, Kapalo Koto, Koto Tangah Simalanggang, Payakumbuh City. The research method uses qualitative descriptive method, the type of data in the form of primary and secondary data. The technique of collecting data through observation, interviews and documentation. Data analysis techniques are carried out with interactive model analysis techniques that are related to the subject matter, namely with a model of data reduction, data presentation and conclusion. The results of the research, namely the product strategy carried out at Limpapeh's Kebaya, are started from creating quality embroidery products, up-to-date and creative embroidery motifs, providing special sizes, giving brands to embroidery products, giving attractive packaging (paperbag) and versatile, fast, precise and friendly service and guarantee of embroidery products. Keywords: product, service, embroidery strategy.


2020 ◽  
Vol 4 (2) ◽  
pp. 1-12
Author(s):  
Ardian Wicaksono

Abstrak Penelitian bertujuan untuk analisis penggunaan Schoology pada Mata Pelajaran PPKn terhadap minat belajar siswa di SMA Negeri 1 Srandakan Bantul Tahun 2020. Penelitian ini dilakukan di SMA Negeri 1 Srandakan pada bulan Juli sampai Agustus tahun 2020. Penelitian ini menggunakan metode deskriptif kualitatif. Data dikumpulkan melalui observasi, wawancara dan dokumentasi. Subjek penelitian ini adalah : (1) satu orang Kepala Sekolah SMA N 1 Srandakan Bantul (2) satu orang Guru Mata Pelajaran Pendidikan Pancasila dan Kewarganegaraan (3) Siswa SMA N 1 Srandakan sejumlah 8 orang. Teknik analisis data melalui pengumpulan data, reduksi data, penyajian data dan penarikan kesimpulan. Pemerikasaan keabsahan data dilakukan dengan triangulasi data. Hasil dari penelitian ini adalah: (1) Schoology memiliki kemudahan dalam mengatur administrasi pembelajaran siswa di SMA Negeri 1 Srandakan karena siswa dapat presensi, mendapat materi hingga evaluasi di Schoology; (2) Schoology dapat mengendalikan minat belajar siswa dalam aspek preventif dengan cara kegiatan belajar menyenangkan, persuasif dengan cara membujuk melalui fitur massages, dan represif dengan cara didatangi rumahnya berdasarkan informasi yang disajikan dalam aplikasi tersebut; (3) Schoology memiliki tampilan seperti media sosial Facebook ditandai warna dasar yang sama yaitu biru dan putih serta menu yang identik; (4) Schoology memiliki keunggulan untuk diskusi pada pembelajaran daring, siswa dapat berdiskusi kelompok dengan guru sebagai pemantik materi dalam fitur Groups; (5) Schoology mengakomodasi aneka macam media pembelajaran antara lain media gambar visual, audio, dan audio visual atau video. Kata Kunci: Schoology, PPKn, Minat Belajar Siswa Abstract The research aims to analyze the use of Schoology in PPKn Subjects on student interest in learning at SMA Negeri 1 Srangkan Bantul in 2020. This research was conducted at SMA Negeri 1 Srangkan from July to August 2020. This study used a qualitative descriptive method. Data were collected through observation, interviews and documentation. The subjects of this study were: (1) one principal of SMA N 1 Srangkan Bantul (2) one teacher of Pancasila and Citizenship Education (3) 8 students of SMA N 1 Srangkan. Data analysis techniques through data collection, data reduction, data presentation and drawing conclusions. Data validity was checked by data triangulation. The results of this study are: (1) Schoology has the convenience of managing the administration of student learning at SMA Negeri 1 Srangkan because students get presence, receive material and evaluation in Schoology; (2) Schoology can control student interest in preventive aspects by means of fun, persuasive learning activities by persuading through massages, and repressive features by visiting their house based on the information presented in the application; (3) Schoology has a display similar to Facebook's social media marked with the same basic colors, namely blue and white and identical menus; (4) Schoology has the advantage of discussions on online learning, students can have group discussions with the teacher as material triggers in the Groups feature; (5) Schoology accommodates various kinds of learning media, including visual images, audio, and audio-visual or video media. Keywords: Schoology, PPKn, Student Learning Interest


Author(s):  
Wina Lova Riza

 This study aims to determine the psychological dynamics of former drug addicts, starting from drug abuse until they become addicted, deciding to stop using them. This study uses a qualitative approach, the subject or informant is determined using a non-probability sampling technique with a purposive sampling type based on predetermined criteria, which involves one informant, namely a male (F) aged 42 years. Data collection methods used in this study are in-depth interviews (in depth interviews), where researchers will interview informants with semi-structured interviews. In addition, researchers also used observation and psychological tests, which are graphic tests in the form of DAM (Draw a Man) and BAUM (tree drawing) tests, and intelligence tests using WAIS. The data analysis technique used is case study analysis of case / incident patterns. Based on the results of research F became a drug addict because of the learning process, where the enjoyment and lack of parental supervision is a reinforcement to continue using drugs. Generalization of people, places, pleasure makes it difficult for F to stop using drugs.   Keywords: Psychological Dynamics, Drug Addicts. Penelitian ini bertujuan untuk mengetahui dinamika psikologis mantan pecandu napza, dimulai dari awal menyalahgunan napza hingga menjadi kecanduan, memutuskan untuk berhenti memakai. Penelitian ini menggunakan pendekatan kualitatif, Subjek atau informan ditentukan dengan menggunakan tehnik sampling non-probability sampling dengan tipe purposive sampling berdasarkan kriteria yang telah ditentukan, yaitu melibatkan satu informan, yaitu laki-laki (F) yang berusia 42 tahun. Metode pengumpulan data yang digunakan dalam penelitian ini adalah dengan wawancara secara mendalam (in depth interview), dimana peneliti akan menwawancarai informan dengan wawancara semi terstruktur. Selain itu peneliti juga menggunakan observasi serta menggunakan tes-tes psikologi, yaitu tes grafis berupa tes DAM (Draw a Man) dan BAUM (tes menggambar pohon), serta tes inteligensi dengan menggunakan WAIS. Tehnik analisis data yang digunakan adalah menggunakan analisis studi kasus pola kasus/kejadian. Berdasarkan hasil penelitian F menjadi pecandu narkoba karena adanya proses belajar, dimana kenikmatan dan kurangnya pengawasan orang tua merupakan reinforcement untuk terus menggunakan napza. Adanya generalisasi terhadap people, place, pleasure menyebabkan F sulit untuk berhenti menggunakan napza. Kata Kunci: Dinamika Psikologis, Mantan Pengguna Napza


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