scholarly journals THE EFFECT OF PRODUCT INNOVATION AND MARKET ORIENTATION ON SALES PERFORMANCE IN THE HOME INDUSTRY KERIPIK IN BIREUEN DISTRICT

2021 ◽  
Vol 22 (2) ◽  
pp. 77-90
Author(s):  
Mulyadi Mulyadi ◽  
Koko Bustami ◽  
Imam Malik ◽  
Lakharis Inuzula
Keyword(s):  
Market Orientation ◽  
Product Innovation ◽  
Quantitative Research ◽  
Sales Performance ◽  
Mediation Effect ◽  
Test Results ◽  
Descriptive Research ◽  
Analysis Technique ◽  
Data Collecting ◽  
Home Product

The purpose of this research is to know the effect of product innovation and market orientation on sales performance and impact to the productinnovation in the Home Industry Keripik in Bireuen District. The result of research should be use full in practical nor theoretical, that substance on marketing development management, the specific is entrepreneur ‘home industry Keripik Bireuendistrict to increase product innovation, market orientation and sales performance. The methods of research use Quantitative Research, with the nature descriptive research and verivicative. Data collecting through questioner with field study technique, the sampling census. The field data collecting is carry on 2021. The statistic analysis technique to test the hypothesis use analysis and sobel test. Basedon analysis result influence directly effect and not directly effect find that market orientation on product innovation have a positive influent and significant on sales performance in the Home product industry Keripik Bireuen District. Based on result mediation effect test results concluded that variable of innovation mediate on effect market orientation partial to sale performance Home industry Keripik Bireuen District. The mediate test result indicate all mediation.

scholarly journals PERAN INOVASI PRODUK MEMEDIASI ORIENTASI PASAR TERHADAP KINERJA PEMASARAN (Studi pada Usaha Mikro, Kecil dan Menengah Pie Susu di Kota Denpasar)

2018 ◽  
pp. 111
Author(s):  
Ni Kadek Nusanti Putri ◽  
Ni Nyoman Kerti Yasa
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Market Orientation ◽  
Product Innovation ◽  
Sampling Method ◽  
Test Results ◽  
Analysis Techniques ◽  
Marketing Performance ◽  
Analysis Technique ◽  
Innovation Product

This study was headed to ascertain the effect of market orientation towards the marketing  performance which mediated by innovation product. This research is conducted in Denpasar City, involving 30 respondents who are owners or managers of Pie Susu SMMEs. Determined by using the purposive sampling method. Data collection is conducted by distributing questionnaires. The data analysis techniques utilized in this research are the path analysis technique and Sobel test. Results of this research have shown evidence that product innovation is able to mediate the influence of market orientation on marketing performance. Based on the results of the study, it can be concluded with and product innovation capable of fully mediating the market influence on marketing.

scholarly journals Milenial Intention on Social Media

2020 ◽  
Vol 2 (1) ◽  
pp. 70-82
Author(s):  
Selfia Ratna Kasih ◽  
Asep M Ramdan ◽  
Acep Samsudin
Keyword(s):  
Social Media ◽  
Significant Influence ◽  
Research Method ◽  
Quantitative Research ◽  
Hypothesis Test ◽  
Consumer Confidence ◽  
Consumer Trust ◽  
Test Results ◽  
Analysis Technique ◽  
Mediation Hypothesis

The purpose of this study is to measure how much influence social media Instagram and consumer confidence in millennial purchase interest. The variables of this research are Instagram social media (X1), consumer trust (X2) and millennial purchase interest (Y). The method used in this study is a quantitative research method with an associative approach, by distributing 200 online questionnaires to millennials of productive age. The analysis technique used to test the hypothesis in this study is the path analysis. Hypothesis test results show intagram social media and consumer trust have a significant influence on millennial buying interest and mediation hypothesis testing results show that consumer confidence variables mediate Instagram social media on millennial buying interest. Conclusion, consumer confidence in an online fashion store will certainly affect the buying interest. Keywords: Instagram, Consumer Trust, Social Media, Millennials, Purchase Interest

scholarly journals Opini Publik di Media Sosial: Analisis Isi Opini Kandidat Ahok-Djarot dan Anies-Sandi di Twitter

2018 ◽  
Vol 8 (2) ◽  
pp. 45-56
Author(s):  
Dini Nur Asih ◽  
Muhamad Rosit
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Social Networking Sites ◽  
Quantitative Research ◽  
Political Life ◽  
Analysis Model ◽  
Validity And Reliability ◽  
Descriptive Research ◽  
Analysis Technique ◽  
Variable Definition

Social networking sites are considered an important channel for expressing opinions and actively participating in political life. Jakarta 2017 election into the spotlight when Basuki Tjahja Purnama or Ahok allegedly defamed the religion of Islam. In the first round, Agus-Sylvi pair must accept defeat and the couple Ahok-Djarot and Anies-Sandi go to the second round of 2017 Regional Head Election of Jakarta. On April 12, 2017, KPUD DKI Jakarta held the last debate discussing the problems and the exposure of work program which has been diserausn by both candidates based on the hashtag #DebatPilkadaDKI. The purpose of this study is to know the direction of opinion Ahok-Djarot candidates and Anies-Passwords on the hashtag #DebatPilkadaDKI as well as the process of forming public opinion. This research uses three concepts are public opinion, social media twitter, and candidate debate. The paradigm used is positivism, quantitative research, descriptive research type, unit analysis using thematic analysis unit (pro, contra, and neutral categorization), variable definition is public opinion variable and social media twitter, analysis model is content analysis, opinion and social media twitter, population and sample that is random sampling, data collecting technique that is documentation, research instrument is sheet coding, data analysis technique using formula percentage, and validity and reliability of data using inter-coder reliability. The results of this study indicate that the pair Ahok-Djarot opinion direction in the last debate tend to be positive than the couple Anies-Sandi.

scholarly journals PENGARUH PERENCANAAN ANGGARAN TERHADAP PENYERAPAN ANGGARAN PADA DINAS PENATAAN RUANG KOTA BANDUNG

2020 ◽  
Vol 3 (2) ◽  
pp. 27-35
Author(s):  
Engkus ◽  
Endang Hermawan ◽  
Endah Dwi Rahmawati
Keyword(s):  
Significant Influence ◽  
Quantitative Research ◽  
Regression Coefficient ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Simple Linear Regression ◽  
Literature Study ◽  
Linear Regression Coefficient ◽  
Budget Planning ◽  
Analysis Technique

This study aims to determine how much influence budget planning has on budget absorption. The method used in this research is quantitative research with an associative approach. Data collection techniques through literature study, observation and questionnaires. The questionnaire was distributed to 76 respondents, with the analysis technique is a simple linear regression coefficient. The results of this study have a significant influence between the dimensions of budget planning and budget absorption. With two-sided testing (significance = 0.05) the partial test results (t test) obtained t count > t table (12.582 > 1.995). In the simultaneous regression coefficient test (f test), the results of f count > f table (158.296 > 3.09) are obtained with a significant level of 0.000 < 0.05, so Ha is accepted, meaning that simultaneously there is a significant influence between budget planning and budget absorption. While the calculation of the coefficient of determination is 68.1%, the influence of budget planning on budget absorption is 68.1% and the remaining 31.9% is influenced or explained by other variables not examined by the researcher.

scholarly journals PERAN INOVASI PRODUK MEMEDIASI ORIENTASI PASAR TERHADAP KINERJA PEMASARAN PRODUSEN MAKANAN OLEH-OLEH KHAS BALI

2019 ◽  
Vol 8 (12) ◽  
pp. 6992
Author(s):  
Putu Diah Saraswati ◽  
I Wayan Santika
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Market Orientation ◽  
Significant Role ◽  
Product Innovation ◽  
Likert Scale ◽  
Marketing Performance ◽  
Data Analysis Technique ◽  
Analysis Technique

The increasing number of tourist visits to Bali makes the tendency of tourists to buy Balinese souvenirs, this will affect the sales of Balinese souvenirs which are a measure of the producers' marketing performance. The purpose of this study was to analyze the role of product innovation in mediating the effect of market orientation on marketing performance. The sample used was 100 people. Data was collected by distributing questionnaires directly and using a Likert scale. The data analysis technique used is path analysis (path analysis) and sobel test. The results of the analysis show that market orientation has a positive and significant effect on product innovation and marketing performance. Product innovation has a positive and significant effect on marketing performance. Product innovation plays a significant role in mediating the effect of market orientation on marketing performance. Keywords: market orientation, product innovation, marketing performance

MINAT BELI ULANG DITINJAU DARI SIKAP, GAYA HIDUP DAN PERSEPSI KEBERMANFAATAN (STUDI KASUS KONSUMEN LUWES GENTAN)

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Nursila Putri Nugraheni ◽  
Istiatin Istiatin ◽  
Sarsono Sarsono
Keyword(s):  
Life Style ◽  
Sampling Method ◽  
Data Retrieval ◽  
Statistic Analysis ◽  
Test Results ◽  
Descriptive Research ◽  
Analysis Technique ◽  
Convenience Sampling ◽  
Usefulness Perception ◽  
Quantitative Descriptive

: The research aims to find out and describe the influence of simultaneously or partial attitude, life style and usefulness perception towards repurchase interest in Luwes Gentan Sukoharjo. This methodology research using quantitative descriptive research. The population was all consumer Luwes Gentan Sukoharjo unknown number. The number of samples was determined with the formula Lemeshow and the result 100 respondents. Sampling method using convenience sampling. The questionnaire used for data retrieval. Data analysis technique used was statistic analysis is multiple linier regression, F test, t test and determination coefficient. This test results the attitude, life style and usefulness perception simultaneously and significance effect on repurchase interest in Luwes Gentan Sukoharjo. Attitude influential positive and significance effect against the repurchase interest in Luwes Gentan Sukoharjo. Life style influential positive and significance effect against the repurchase interest in Luwes Gentan Sukoharjo. Usefulness perception influential positive and significance effect against the repurchase interest in Luwes Gentan Sukoharjo. Keywords : Repurchase Interest, Attitude, Life Style, Usefulness Perception

EFEKTIFITAS MEDIA PEMBELAJARAN PANTOMIM UNTUK MENINGKATKAN KEMAHIRAN BERBICARA (MAHARAH KALAM)

2020 ◽  
Vol 1 (2) ◽  
pp. 132-138
Author(s):  
Eko Budi Hartanto
Keyword(s):  
Data Collection ◽  
Quantitative Research ◽  
Problem Formulation ◽  
T Test ◽  
Test Results ◽  
Collection Method ◽  
Analysis Technique ◽  
Before And After ◽  
Correlation Result ◽  
Collection Methods

This research is motivated by the difficulties of MTs students.  Sunan Bonang Sarang-Rembang both in speaking and making Arabic conversation texts.  So this research was carried out using pantomime  media to improve students' speaking ability in Arabic, it aims to find out how the application of pantomime, what are the challenges and how to overcome them, and whether there are differences in the ability of students before and after pantomime. This study uses quantitative research and the target is students of class IX MTs.  Sunan Bonang Sarang, Rembang.  And to find out the results of the problem formulation, the authors use several data collection methods, including interviews, documentation, questionnaires, tests, and observations.  The data analysis technique used in this study is parametric statistical analysis with the t test formula. By using the data collection method, it can be concluded that there is an influence between before applying the pantomime game and after applying the pantomime game, it can be seen from the percentage of student questionnaires stating 75.31% they agree and support the application of this game, they also think that  they are easier and more confident when speaking and making muhadatsah texts after playing pantomime. The influence of the application of this pantomime game is very strong seen from the correlation result which is 0.95. As for the t test results from the application of this game is 5.482, when compared with t tables with a significant level of 0.05% which is worth 2,000.  Then t count > t table.  This means that Ha is accepted and Ho is rejected, or there is an increase in students' ability to speak Arabic between before and after the implementation of the mime game.

PENGARUH PRODUK, HARGA, PROMOSI DAN TEMPAT TERHADAP KEPUTUSAN PEMBELIAN PRODUK SALON KECANTIKAN (Studi Pada Rumah Cantik Arlova Di Kec. Blega Kab. Bangkalan)

2021 ◽  
Vol 1 (1) ◽  
Author(s):  
Mukarromah Mukarromah ◽  
Suyono Suyono
Keyword(s):  
Data Analysis ◽  
Random Sampling ◽  
Quantitative Research ◽  
Secondary Data ◽  
Research Data ◽  
T Test ◽  
Purchase Decision ◽  
Test Results ◽  
Beauty Salon ◽  
Analysis Technique

This research aims to know and analyze: 1. Product influence on decision of purchase of product product rca 2. The price of product purchase decision on the rca 3 beauty salon decision. The influence of the promotion on the decision to buy products from the rca 4 beauty parlor. Impact on the decision of purchasing products from the rca beauty parlor. Retrieval. The study was conducted with a kind of quantitative research using primary and secondary data. The technique for taking a sample sample is random sampling. Data from the rca customers as many as 84 of those who bought rca products during July through September 2020. This research data analysis technique USES the t test and test f using SPSS version 23. The results of the t-test known products, promotions and places are inherently positive and significant to the decision of the purchase while the price is substantially positive and insignificant to the decision of the purchase. While the results of the known f test results, prices, promotions and places together (simultaneous) affect the decision of the purchase.

scholarly journals KEUNGGULAN BERSAING DITINJAU DARI GREEN MARKETING, SIKAP KONSUMEN DAN KUALITAS PRODUK (STUDI PADA INDOMILK SURAKARTA)

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Muhammad Ainun Najib ◽  
Istiatin Istiatin ◽  
Ratna Damayanti
Keyword(s):  
Competitive Advantage ◽  
Product Quality ◽  
Sampling Method ◽  
Data Retrieval ◽  
Green Marketing ◽  
Test Results ◽  
Descriptive Research ◽  
Analysis Technique ◽  
Convenience Sampling ◽  
Quantitative Descriptive

The research aims to find out and describe the influence of simultaneously or partial green marketing, attitude and product quality towards competitive advantage in Indomilk Surakarta. This methodology research using quantitative descriptive research. The population was all consumers Indomilk Surakarta is unknown number. The number of samples was determined with the formula Lemeshow and the result 100 respondents. Sampling method using convenience sampling. The questionnaire used for data retrieval. Data analysis technique used was statistic analysis is multiple linier regression, F test, t test and determination coefficient. This test results the green marketing, attitude and product quality simultaneously and significance effect on competitive advantage in Indomilk Surakarta. Green marketing influential positive and significance effect against the competitive advantage in Indomilk Surakarta. Attitude influential positive and significance effect against the competitive advantage in Indomilk Surakarta. Product quality influential positive and significance effect against the competitive advantage in Indomilk Surakarta. Keywords : Competitive Advantage, Green Marketing, Attitude, Product Quality

scholarly journals Pengaruh Program Adiwiyata Terhadap Pengetahuan Perilaku dan Keterampilan Siswa dan Guru dalam Mengelola Lingkungan pada SMK di Kabupaten Pelalawan

2016 ◽  
Vol 3 (1) ◽  
pp. 16
Author(s):  
Syoffnelli Syoffnelli ◽  
Zulfan Saam ◽  
Thamrin Thamrin
Keyword(s):  
Student Behavior ◽  
Test Results ◽  
Chi Square ◽  
Descriptive Research ◽  
Analysis Technique ◽  
Significant Difference ◽  
Program Effects ◽  
Chi Square Test ◽  
Quantitative Descriptive ◽  
Square Tables

Abstrak: The study aimed to determine adiwiyata program effects on knowledge, behaviour and skills of students and teachers also compared schools that have implemented the adiwiyata program with schools that have not implemented adiwiyata program. This study is a quantitative descriptive research. The subjects were students and teachers of SMK Negeri 1 Pangkalan Kerinci and SMK Negeri 1 Bunut with total 194 people. The data collection methode used were questionnaires, interviews and observations, data analysis technique using Chi-square test with SPSS version 20 for windows. Results of the study Chi Square test showed between SMK 1 Pangkalan Kerinci with SMKN 1 Bunut about students' knowledge Chi Square count 140.437 and Chi Square table 101.879, student behavior Chi Square count 102.920 and Chi Square tables 101.879 and attitudes Chi Square count 101 994 and Chi Square tables 101.879. Knowledge, attitudes and skills of teachers Chi Square test results Chi Square count of 10,000 and Chi Square Table 18.307. It can be concluded that the existence of a significant difference of knowledge, attitudes and skills of students between SMK 1 Pangkalan Kerinci with SMKN 1 Bunut, because the value of Chi Square count is greater than the value of Chi Square table and there was no significant difference about knowledge, attitudes and skills teacher between SMKN 1 Pangkalan Kerinci with SMKN 1 Bunut, because there is a calculated value of Chi Square is smaller than the value of Chi Square table. 

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