Background: Hair coloring, or hair coloring, is the follow of fixing the hair color. The most reasons for this area unit cosmetic: to hide gray or white hair, to alter to a color thought to be additional modern or fascinating, or to revive the initial hair color once, it's been stained by hairdressing process or sun bleaching. Hair coloring is often done professionally by a stylist or severally reception. Celtic folks colored their hair blonde; they bleach it by laundry them in lime and brushing it back from their foreheads. The coloring of hair is associate ancient art that involves treatment of the hair with varied chemical compounds. In history, the dyes were obtained from plants. The event of artificial dyes for hair is derived from the legendary discovery of the reactivity of para-phenylenediamine (PPD) with air. Results: Hair dyes are cosmetic compounds that make contact with the skin throughout application. As a result of this skin contact, there exists some health risk related to use of hair dyes. People allergic to protein as an example, can have to be compelled to take care once buying hair color since bound dye includes protein. Protein doesn't have to be compelled to be eaten for it to cause associate hypersensitivity reaction. Skin contact with protein might cause a reaction; thus, resulting in associate hypersensitivity reaction. Symptoms of those reactions will embody redness, sores, itching, burning sensation, and discomfort. Symptoms can typically not be apparent instantly following the appliance and process of the tint, however may arise once hours or maybe daily later. Conclusion: Pigments of the hair got colored by the tactic of removing, replacing, or covering up. Employment of those chemicals may cause varied adverse effects, at the facet of temporary skin irritation and hypersensitivity, hair breakage, skin discoloration, and explosive hair color results. The ultimate color of every strand of hair can depend upon its original color and body. As a result of hair's color and body across the pinnacle and on the length of a hair strand, there'll be delicate variations in shade across the complete head. This provides an additional natural-looking result than the solid, everywhere color of a permanent color. Thus, hair dyes area unit regulated within the industrial marketplace and, as new toxicity knowledge is generated for a few hair dye, and health risks area unit discovered, in a controlled people, employment of hair coloring may end up in aversions and/or skin irritation.
A STUDY ON BRAND PREFERNCE OF CONSUMERS IN PURCHASING HAIR DYE IN TIRUNELVELI CITY
