scholarly journals Pelatihan Aplikasi Sarana Pemasaran Online Imooji Untuk Mitra Produk Gusereen di Masa Pandemi Covid-19

2021 ◽  
Vol 7 (3) ◽  
pp. 201-208
Author(s):  
Latifa Hanum ◽  
Regia Indah Kemala Sari ◽  
Riva Hendriani ◽  
Siska Fitrianti
Keyword(s):  
Social Media ◽  
Business Processes ◽  
Word Of Mouth ◽  
Online Marketing ◽  
Business Community ◽  
Transfer Of Knowledge ◽  
Training Method ◽  
Participatory Learning ◽  
Post Test ◽  
Palm Sugar

Marketing of palm sugar products in District of Lima Puluh Kota is still managed traditionally, rarely use online marketing. Product marketing of Gusereen still relies on word of mouth and the limited use of groups on social media. This training activity aims to provide knowledge on how to make imooji digital brochures to increase promotion and sales of Gusereen products. The collection of data and information is conducted by observing and interviewing the needs and situations experienced by partners, business processes and obstacles faced. Training method is using the PLA (Participatory Learning and Action) method. Exposure of lesson materials to partners is conducted by providing information on the use of imooji, the choice of packages provided, and how to use imooji. Participants get lesson learn and guidance through the direct practices of using the application. The training practices carried out include 1) How to log in and register as a new user; 2) How to use the imooji user interface; 3) Choose a preferred and suitable template for Gusereen products; 4) Upload photos of the products; 5) Change text or product images; 6) Save and preview the created imooji; and 7) Publish or share imooji on social media. This training succeeded in increasing participants' knowledge by 45% from pre-test to post-test. Participants benefit from the training provided and 87% of participants understand the material provided. This training is expected to be the beginning of the transfer of knowledge and information to the palm sugar business community, especially for palm sugar business actors in Labuah Gunuang.

scholarly journals Kepercayaan Lintas Generasi Dalam Penggunaan Social Media dan Electronic Word of Mouth

2019 ◽  
Vol 16 (4) ◽  
pp. 145
Author(s):  
Dewa Ayu Ketut Bintang Arbina Swari ◽  
Gede Sri Darma
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Service Providers ◽  
Online Marketing ◽  
Purchase Decision ◽  
Electronic Word Of Mouth ◽  
Subjective Age ◽  
Online Questionnaire ◽  
Regression Weight

ABSTRACTThis study aims to examine how much influence the use of social media, electronic word of mouth and trust as an intermediary variable and about the factors that influence hotel consumer purchasing decisions in the digital era 4.0, where trust is an intermediate variable. The increasing number of competitors raises the enthusiasm of business people to further improve their services. Tourism is one sector that plays an important role in national economic growth. The current conditions faced by companies engaged in lodging service providers are how to change offline marketing strategies leading to online marketing to optimize room occupancy rates. The population used in this study is all Balinese people who are domestic consumers who have stayed at hotels in Bali. Data collection is done using the online questionnaire method through Google Form. The sampling method in this study is convenience sampling, where sampling is based on the availability of elements and the ease of obtaining them. The number of samples used in this study were 100 people. The analysis technique used to analyze the data is SEM (Structural Equation Model). The results of this study indicate, (1) the usage of social media variable to trust is a positive and significant effect that has a standardized estimate (regression weight) of 0.333, (2) the usage of social media variable to  purchase decision involvement is a positive and significant effect that has a standardized estimate (regression weight) of 0.089, (3) the electronic word of mouth variable to trust is a positive and significant effect that has a standardized estimate (regression weight) of 0.315, (4) the electronic word of mouth variable to purchase decision involvement is a positive and significant effect which has a standardized estimate (regression weight) of 0.089, (5) the variable Subjective Age for trust is a positive and significant effect which has a standardized estimate (regression weight) of 0.439, (6) the variable Subjective Age to purchase decision involvement is a positive and significant effect that has standardize estimate (regression weight) of 0.319, (7) the variable trust in purchase decision involvement is a positive and significant effect that has a standardized estimate (regression weight) of 0.494.

scholarly journals Literasi promotional mix pada UKM-UKM di kota Depok, Jawa Barat

2020 ◽  
Vol 1 (2) ◽  
pp. 89-98
Author(s):  
A. Bernadin Dwi Mardiatmi ◽  
◽  
Dahlia Pinem ◽  
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Community Service ◽  
Online Marketing ◽  
Test Results ◽  
Promotion Strategy ◽  
Average Value ◽  
Marketing Performance ◽  
Post Test ◽  
Service Activity

Purpose: SME is a business that has very good development potential. SMEs in Cipayung Urban Village, Depok City, West Java have various and high-quality products, but unfortunately amid the Covid-19 pandemic, promotion is hampered. This is due to the lack of partners' knowledge about online promotion by utilizing digital media. The purpose of this community service activity is to provide literacy about the promotional mix through online media which is expected to increase partner income. Method: The method used is educational FGD regarding the promotional mix, training on creating business social media accounts (WhatsApp and Facebook) and marketplace accounts (Tokopedia), as well as promotion strategy assistance. Result: The result of this community service activity is the partners' understanding of the promotional mix has increased. It can be seen from the pretest results with an average value of 5.98, increasing in the post-test results to 6.86. In addition, partners can carry out promotional practices through WhatsApp Status, create a Facebook account and create an Online Store on Tokopedia, then carry out promotions by posting product photos. Conclusion: Mentoring assistance activities can increase partners' knowledge about online marketing and can carry out practices regarding promotion through social media. Keywords: Marketing performance, Literacy promotional mix, SME

scholarly journals Word-Of-Mouth in Social Media. The Case of Polish Tourist Industry

2017 ◽  
Vol 53 (4) ◽  
pp. 93-114 ◽  
Author(s):  
Bartosz Deszczyński
Keyword(s):  
Social Media ◽  
Value Creation ◽  
Customer Value ◽  
Word Of Mouth ◽  
Online Marketing ◽  
Tourist Industry ◽  
Online Word Of Mouth ◽  
Word Of Mouth Communication ◽  
Industry Representative ◽  
Insight Into

AbstractThe core objective of this paper is to determine the level of online dialogue in social media between the tourist industry leaders and their customers. This study applies sequential explanatory industry-representative comparison with statistical and qualitative analysis of online word-of-mouth communication. Its main finding is that even if online marketing is a hot topic, online channels seem to be neglected by the companies failing to provide real-time dialogue services. This results in the loss of customer attention and engagement and can be linked with overall corporate relationship management immaturity. In addition, the article offers vital insight into customer value creation chain of hotel and tour operators.

E-Retailer's Technology Strategy for Implementing Online Marketing

2013 ◽  
Vol 427-429 ◽  
pp. 2716-2719
Author(s):  
Zhan Li
Keyword(s):  
Social Media ◽  
Customer Relationship Management ◽  
Word Of Mouth ◽  
Relationship Management ◽  
Online Marketing ◽  
Customer Relationship ◽  
Social Media Marketing ◽  
Marketing Social ◽  
Technology Strategies ◽  
Marketing Methods

Follwing with integration of between online and offline business. this trend, e-retailers implement new online marketing methods to differ from their competitors. This article will discuss four typical technology strategies for implementing online marketing: social media marketing, customer relationship management, affiliate marketing and word of mouth marketing.

scholarly journals New Business Model For Creative Agency Through Influencer Marketing

2021 ◽  
Vol 18 (3) ◽  
pp. 11-19
Author(s):  
Rezi Muhamad Taufik Permana ◽  
M. Malik Akbar Rohandi ◽  
Yudha Dwi Nugraha
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Business Models ◽  
Business Processes ◽  
Word Of Mouth ◽  
Reference Group ◽  
Social Media Marketing ◽  
Primary Data ◽  
Electronic Word Of Mouth ◽  
Creative Agency

ABSTRACTInfluencer Marketing is seen as one of the best strategies to bring in potential customers when using social media marketing by leveraging the masses of Influencers. The purpose of this study is to analyze the phenomenon of influencer marketing, business models and decision making in the use of influencers in marketing activities for creative agency business people. In this study, we will analyze the social relationships of individuals or groups because influencer marketing can be an appropriate reference group. This study uses secondary data contained in books, white papers, journals, articles which is the basis for a literature review, while primary data uses direct surveys with 200 respondent to social media active users. From the results of this study, it can be concluded that influencers have a significant role in the business processes of creative agencies. Where influencers who have quite significant followers and the variety of content they create make it attractive to consumers.Keywords : Influencer Marketing, Electronic Word of Mouth,  Social Media Marketing.  ABSTRAKPemasaran Influencer dipandang sebagai salah satu strategi terbaik untuk mendatangkan pelanggan potensial saat menggunakan pemasaran media sosial dengan memanfaatkan massa Influencer. Tujuan dari penelitian ini adalah untuk menganalisis fenomena influencer marketing, model bisnis dan pengambilan keputusan dalam penggunaan influencer dalam kegiatan pemasaran bagi para pelaku bisnis creative agency. Dalam penelitian ini, kami akan menganalisis hubungan sosial individu atau kelompok karena influencer marketing dapat menjadi kelompok referensi yang tepat. Penelitian ini menggunakan data sekunder yang terdapat dalam buku, white paper, jurnal, artikel yang menjadi dasar dari literature review, sedangkan data primer menggunakan survey langsung dengan 200 responden pengguna aktif media sosial. Dari hasil penelitian ini dapat disimpulkan bahwa influencer memiliki peran yang signifikan dalam proses bisnis agensi kreatif. Dimana influencer yang memiliki followers cukup signifikan dan variasi konten yang mereka buat membuatnya menarik bagi konsumen.Kata kunci : Influencer Marketing, Electronic Word of Mouth, Social Media Marketing.

scholarly journals PELATIHAN PEMANFAATAN MEDIA SOSIAL SEBAGAI ALAT PEMASARAN BAGI UMKM DI KECAMATAN KEDUNGPRING, KABUPATEN LAMONGAN, JAWA TIMUR

2020 ◽  
Vol 4 (1) ◽  
pp. 91
Author(s):  
Maurisia Putri Permatasari1 ◽  
Annysa Endriastuti
Keyword(s):  
Social Media ◽  
Community Service ◽  
Online Marketing ◽  
Post Test ◽  
Marketing Problems

This community service aims to give some solutions for marketing problems of UMKM in Kecamatan Kedungpring, Kabupaten Lamongan, Jawa Timur. Partners face issues related to promotions, especially promotions through social media. Therefore, training about online marketing is given to partners. Partners are able to practice online marketing well, also improve online marketing techniques knowledge indicated by pre-test and post-test given by team.AbstrakPengabdian masyarakat melalui program PKM ini bertujuan untuk membantu memberikan solusi bagi persoalan yang dihadapi mitra, dalam hal ini persoalan pemasaran untuk menambah omzet UMKM di Kecamatan Kedungpring, Kabupaten Lamongan, Jawa Timur. Solusi yang ditawarkan dalam bentuk pelatihan pemasaran online melalui media sosial. Indikator keberhasilan dalam program ini adalah mitra yang dilatih mampu menjelaskan pemasaran online melalui media sosial dengan baik. Pelatihan terkait teknik-teknik berpromosi melalui media sosial juga akan dilakukan agar pengetahuan mitra semakin bertambah. Selain itu disediakan lembar kerja untuk memonitor aktivitas mitra dan mengukur efektivitas penyampaian materi dari tim kepada mitra. Luaran dari program ini adalah artikel yang dipublikasikan di jurnal nasional atau prosiding.

Influence of social networks on business processes’ development

2020 ◽  
Vol 19 (12) ◽  
pp. 2225-2252
Author(s):  
E.V. Popov ◽  
V.L. Simonova ◽  
O.V. Komarova ◽  
S.S. Kaigorodova
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Business Models ◽  
Business Processes ◽  
Digital Economy ◽  
Theoretical Understanding ◽  
Sales Channels ◽  
A Value ◽  
The Impact

Subject. The emergence of new ways of interaction between sellers and buyers, the formation of new sales channels and product promotion based on the use of digital economy tools is at the heart of improving the business processes. Social networks became a tool for development; their rapid growth necessitates theoretical understanding and identification of potential application in enterprise's business process digitalization. Objectives. We explore the role of social media in the digitalization of business processes, systematize the impact of social networks on business processes of enterprises in the digital economy. Methods. The theoretical and methodological analysis of social networks as a tool for digitalization of company's business processes rests on the content analysis of domestic and foreign scientific studies, comparison, generalization and systematization. Results. We highlight the key effects of the impact of social networks on the business processes of the company; show that the digitalization of business processes should be considered in the context of a value-based approach, aimed at creating a value through the algorithmization of company operations. We determine that social networks are one of the most important tools for digitalization of company's business processes, as they have a high organizational and management potential. We also systematize the effects of social media on company's business processes. Conclusions. We present theoretical provisions of the impact of social networks on business processes of enterprises, which will enable to model and organize ideas about the development of digital ecosystems and the formation of business models.

Influence of social media marketing towards purchase of residential property

2019 ◽  
Vol 118 (6) ◽  
pp. 145-149
Author(s):  
A. Ekanthalingam ◽  
Dr. A. Gopinath
Keyword(s):  
Social Media ◽  
High Speed ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Purchase Decision ◽  
Residential Property ◽  
Customer Delight ◽  
The Right ◽  
Potential Customers

‘Marketing’ is not just an activity. It is a process, a philosophy and a phenomenon. The evolution of marketing has produced tremendous benefits to business and end consumers. The innovation in this field has been steady and yet at high speed. From ‘word of mouth advertising’ which was the only option earlier we are now at the mercy of what consumers are sharing about their experience on the internet. Social Media has become more powerful than what we think and this article shows how we can leverage this to benefit the top-line and customer delight. We dive deep to understand the influence Social Media can create towards purchase of residential property. As much complex it is to make the purchase decision of a property, it is equally difficult for marketers to send the right message to their target audience. Through this article, we are trying to see how marketers have transformed their traditional marketing strategies to address the needs of the millennial population, who are the most potential customers for property purchase.

Techniques of Viral Marketing

2019 ◽  
Vol 118 (6) ◽  
pp. 97-99
Author(s):  
Arockia Jeyasheela A ◽  
Dr.S. Chandramohan
Keyword(s):  
Social Media ◽  
Real Time ◽  
Word Of Mouth ◽  
Viral Marketing ◽  
Consumer Perception ◽  
Key Word ◽  
The Right ◽  
A Company

This study is discussed about the viral marketing. It is a one of the key success of marketing. This paper gave the techniques of viral marketing. It can be delivered word of mouth. It can be created by both the representatives of a company and consumer (individuals or communities). The right viral message with go to right consumer to the right time. Viral marketing is easy to attract the consumer. It is most important advertising to consumer. It involves consumer perception, organization contribution, blogs, SMO (Social Media Optimize), SEO (Social Engine Optimize). Principles of viral marketing are social profile gathering, Proximity Market, Real time Key word density.

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