scholarly journals ANALISIS VALUE CHAIN SYSTEM DAN STRATEGY PEMASARAN RUMPUT LAUT DI KABUPATEN MALUKU TENGGARA (Analyze Value Chain System and Seaweed Marketing Strategy in North East Maluku District)

2014 ◽  
Vol 4 (1) ◽  
pp. 59-70
Author(s):  
Anna Maria Ngabalin
Keyword(s):  
Marketing Strategy ◽  
Value Chain ◽  
Swot Analysis ◽  
Market Access ◽  
Small Scale ◽  
Strategy Formulation ◽  
Chain System ◽  
North East ◽  
Management And Development ◽  
Internal And External Factors

Potential land in Southeast Maluku regency, Maluku Province, is one of the means in the seaweed cultivation and production. Additionally, as most people work as fishermen, theireconomic situation is getting improved although it is not yetin accordance with the target of maximum achievement at the level of life necessities. To increase the production and marketing of seaweed, this study usedthe Value Chain System which analyzedmain activities include the process of Nurseries, Operations, Logistics and phase of marketing and sales which are supported by Infrastructure, Human Resource Management, and Development of Seaweed Technology. In the description of the Value Chain, theanalysisof added-valuewas also performed on each main actor with a value of Rp. 288 to fishermen, Rp. 550 to Small Scale Traders, and Rp.850 to LargeScale Traders. The determination of the marketing strategy using SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) produced the alternative marketing strategies in strategy formulation. It was concluded based on internal and external factors in the seaweed production and marketing processes. In this context, the analysis of the value chain system was critical to improve the market access and to ensure a more efficient flow of products, as well asto ensure that all actors benefit proportionally, according to their contributions.Keywords: Value Chain, Seaweed Marketing, SWOT

scholarly journals Community Empowerment to Increase Litopenaeus vannamei Productivity Towards Semi-Intensive System by Potential Analysis and Self-Feed Production

2018 ◽  
Vol 4 (2) ◽  
pp. 156
Author(s):  
Sulastri Arsad ◽  
Muhammad Musa ◽  
Evellin Dewi Lusiana ◽  
Mohammad Mahmudi ◽  
Nanik Retno Buwono ◽  
...  
Keyword(s):  
Swot Analysis ◽  
Stocking Density ◽  
Community Empowerment ◽  
External Factors ◽  
Shrimp Farming ◽  
Small Scale ◽  
Selling Price ◽  
Feed Production ◽  
Internal And External Factors ◽  
Intensive System

Vaname shrimp is one of the leading cultivations of fishery production commodities in Indonesia which has high selling price and market share, also relatively resistant with high stocking density. Cultivation activities of this commodity can be carried out through three systems; namely traditional, semi-intensive, and intensive system. One group of cultivators who develop shrimp farming business is Mina Nusantara group in Lamongan District, where the cultivation system is still performed traditionally. The shrimp size was not uniform, and the survival rate was low once it harvested. Moreover, community empowerment was applied to increase vaname productivity towards semi-intensive system by culture potential analyses using SWOT and self-feed production training. Survey and experimental approach were used during the activities. The activities included survey and discussion with shrimp local farmer (Mina Nusantara), identified internal and external factors of culture by using SWOT analysis, carried out self-made artificial feed training, and program evaluation at the end. The activity resulted an increasing of farmer understanding of various culture system and they can produce the pellet in small scale by themselves. Based on SWOT analysis, the culture is potential to develop sustainably by regarding both internal and external factors.

scholarly journals SWOT Analysis As A Determiner Of Marketing Strategy At b Hotel Bali & Spa Denpasar

2021 ◽  
Vol 4 (1) ◽  
pp. 41-47
Author(s):  
Ni Putu Sri Prajayanti ◽  
◽  
I M Sudana ◽  
I G M Karma ◽  
◽  
...  
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Data Sources ◽  
Primary Data ◽  
Analysis Technique ◽  
Qualitative Descriptive ◽  
Internal And External Factors

This research aims to determine the marketing strategy that must be taken from the results of the SWOT analysis at the b Hotel Bali & Spa Denpasar. This study uses primary data sources and secondary data sources with data collection methods through interviews, observation and questionnaires. The analysis technique used is a qualitative descriptive analysis technique, namely the SWOT analysis technique which explains, first, the data collection stage at the Bali Hotel & Spa Denpasar regarding the identification of internal and external factors in the form of strengths, weaknesses, opportunities, and threats, the second is the analysis stage, and third namely the stage of decision making to determine the strategy to be taken by the company. The research results from the SWOT analysis show that the company is in quadrant I, where it shows a problem regarding for the strength to see opportunities where the strategy taken is the SO strategy used to be applied in developing strategies that can be suggested at management b Hotel Bali & Spa Denpasar, to can improve the progress of the hotel going forward.

scholarly journals Strategi pemasaran sapi potong di PT Tunas Jaya Raya Abadi Nganjuk

2018 ◽  
Vol 28 (2) ◽  
pp. 96
Author(s):  
Jaisy Aghniarahim Putritamara ◽  
Nanang Febrianto ◽  
Poespitasari Hazanah Ndaru
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
External Factors ◽  
Survey Method ◽  
Good Prospect ◽  
Environmental Condition ◽  
General Terms ◽  
The Future ◽  
Analysis Strategy ◽  
Internal And External Factors

This research conducted in PT. Tunas Jaya Raya Abadi Nganjuk. The objectives of this research were obtain a better understandin internal as well as exsternal environmental condition, secondly trying to covering the formulate the marketing strategi. Method that used in this research was a survey method, it contains observation, interview, and documentation. The data analyzed by SWOT analysis. The result showed internal strategy factors matrix give positive value where it strengths were stronger than it weakness (S = 2,29>W = 0,71). External strategy factors’ matrix also give positive value where it opportunities values were bigger than it threats values (O = 1,84 > T = 0,70). From the result, we know that environmental condition in PT. Tunas Jaya Raya Abadi was very good, and gave good prospect for its progress in the future. It known from total score of strength and opportunities factors (SO = 4.13). From SWOT analysis, strategy that will be taken was in the first quadrant where internal and external factors were positive. In general terms, it means that the environmental condition of PT. Tunas Jaya Raya Abadi, relatively has bigger opportunity than its weaknesses. The decision that made by PT. Tunas Jaya Raya Abadi for marketing strategy was rapid strategy by which all opportunity could be captured as marketing consideration.

scholarly journals DEVELOPMENT AND IMPROVEMENT STRATEGIES INTEREST IN VISITING TWIN LAKE ATTRACTIONS IN WEST SUMATRA

2020 ◽  
Vol 4 (1) ◽  
pp. 58-64
Author(s):  
Emil Salim ◽  
Winda Afriyenis
Keyword(s):  
Swot Analysis ◽  
Qualitative Approach ◽  
Government Support ◽  
Tourist Attraction ◽  
Strategy Formulation ◽  
Natural Beauty ◽  
West Sumatra ◽  
Formulation Analysis ◽  
Object Of Study ◽  
Internal And External Factors

This research aims to formulate a strategy in an effort to increase and develop interest in tourist visits to the Twin Lake tourist attraction in West Sumatra. The uniqueness and renewal in this research is located in the object of study combined with using a qualitative approach and strategy formulation analysis tools namely SWOT analysis and QSPM (Quantitative Strategic Planning Matrix) to analyze internal and external factors and what strategies should be applied to improve and develop objects Twin Lake tourism in West Sumatra. The findings of this study found a number of evaluations and strategic recommendations, including the attractions of the Twin Lakes in West Sumatra have a very unique and special natural beauty that is rarely owned by other attractions. However, weak capital and local government support and the absence of foreign investors make the Twin Lakes Lake attractions in West Sumatra currently still in the criteria less desirable by tourists. West Sumatra Twin Lake tourism object is expected to be able to find investors - investors in efforts to improve and develop West Sumatra Twin Lake tourist attraction.

scholarly journals STRATEGI PEMASARAN SALAK PONDOH (Sallacca zalacca) DI DESA PADANG PENGRAPAT KECAMATAN TANAH GROGOT KABUPATEN PASER KALIMANTAN TIMUR (Marketing Strategy of Salak Pondoh (Sallacca zalacca) in Padang Pengrapat Village Tanah Grogot Subdistrict Paser District East Kalimantan)

2018 ◽  
Vol 1 (2) ◽  
pp. 89
Author(s):  
MUHAMMAD ABDUL AZIS JAILANI ◽  
ACHMAD ZAINI
Keyword(s):  
Marketing Strategy ◽  
Capacity Planning ◽  
Swot Analysis ◽  
Production Capacity ◽  
External Factors ◽  
Fuel Price ◽  
East Kalimantan ◽  
Quality Product ◽  
The Government ◽  
Internal And External Factors

Marketing strategy is a comprehensive plan, integrated, and unified in the field of marketing, which is obtained from the identification of internal and external factors. The aims of this research were to identify the internal and external factors and to find the alternative of marketing strategy of salak pondoh in Padang Pengrapat Village Tanah Grogot Subdistrict Paser District. Research was held from August to October 2017. The sampling method was census with 30 respondents. Data was analyzed by using SWOT analysis. The main strength is the capital and the main opportunity is the ability to enter the market. The best alternative strategy is Strength Opportunities (SO). The strategies are maintain the quality of salak pondoh fruit to be able to retain customers and develop the market, products innovation by utilizing the existing technology, request the government assistance to increase productivity through intensification of salak pondoh field. Identification of internal factors are capital structure, land area, fruit quality, product innovation of planning type, production capacity, planning capability, human resource quality, transportation, and promotion facilities. External factors are market entry ability, technology utilization, customer, government policy, policy of environmental, economic and political, customer, competitor, product substitution, and influence of fuel price increase. 

Usulan strategi pengelolaan sampah padat di TPA Burangkeng Bekasi dengan pendekatan SWOT dan AHP

2021 ◽  
Vol 19 (2) ◽  
pp. 383-391
Author(s):  
Dino Rimantho ◽  
Marlina Tamba
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
External Factors ◽  
Strategy Formulation ◽  
Planning Strategy ◽  
The Development Strategy ◽  
A Priority ◽  
Internal And External Factors ◽  
Hierarchy Process

Penetepan strategi pengelolaan sampah dilakukan sebagai upaya untuk mengurangi laju timbulan sampah di TPA Burangkeng Kabupaten Bekasi. Tujuan penelitian ini adalah mengidentifikasi faktor internal dan eksternal yang menjadi kekuatan, kelemahan, peluang dan ancaman bagi TPA Burangkeng, kemudian merumuskan alternatif strategi pengembangannya. Metode penelitian menggunakan analisis SWOT (Strength, Weakness, Opportunity, Threath) dan AHP (Analitical Hierarchy Process). Berdasarkan hasil analisis SWOT terhadap faktor internal dan eksternal TPA Burangkeng, diperoleh alternatif strategi bagi pengembangan kebijakan operasional, yakni strategi perencanaan SDM, strategi perbaikan metode dan teknologi, serta strategi pengadaan sarana dan alat. Hasil perumusan strategi dari analisis SWOT tersebut kemudian ditentukan prioritasnya dengan menggunakan AHP. Berdasarkan hasil penelitian dengan metode AHP diketahui kriteria utama yang perlu diperhatikan dalam pengembangan adalah kriteria teknologi dengan bobot prioritas sebesar 0,371, dan sub-kriteria untuk pencapaian teknologi adalah melalui inovasi pengelolaan dengan bobot sebesar 0,325. Sehingga strategi pengembangan yang didapat adalah melalui strategi perbaikan metode dan teknologi pengelolaan, dengan bobot prioritas sebesar 0,540.ABSTRACTThe determination of a waste management strategy is carried out as an effort to reduce the rate of waste generation in the TPA Burangkeng, Bekasi Regency. The purpose of this research is to identify internal and external factors which are the strengths, weaknesses, opportunities and threats of TPA Burangkeng, then formulate alternative development strategies. The research method uses SWOT analysis (Strength, Weakness, Opportunity, Threath) and AHP (Analytical Hierarchy Process). Based on the results of the SWOT analysis on the internal and external factors of the Burangkeng TPA, an alternative strategy was obtained for the development of operational policies, namely the HR planning strategy, the strategy for improving methods and technology, and the strategy for the procurement of facilities and tools. The results of the strategy formulation from the SWOT analysis are then prioritized using AHP. Based on the results of research with the AHP method, it is known that the main criteria that need to be considered in development are technology criteria with a priority weight of 0.371, and the sub-criteria for technological achievement is through management innovation with a weight of 0.325. Thus, that the development strategy obtained is through a strategy to improve management methods and technology, with a priority weight of 0.540.

scholarly journals Perumusan Strategi Fakultas Teknik Universitas Suryakancana menggunakan Model Gabungan Balanced Scorecard, Sun-Tzu, Quality Function Deployment & Analisis SWOT

2017 ◽  
Vol 1 ◽  
pp. 50
Author(s):  
Ali Subhan
Keyword(s):  
Balanced Scorecard ◽  
Quality Function Deployment ◽  
Swot Analysis ◽  
Strategy Formulation ◽  
Quality Function ◽  
Sun Tzu ◽  
System Improvement ◽  
The Many ◽  
The Right ◽  
Internal And External Factors

Abstract— The success of a college is influenced by various factors, both internal and external factors of the organization. Faculty of Engineering Suryakancana University is one of the many universities that manage higher education that must be able to survive from various challenges, obstacles and competition with other university institutions. This study aims to formulate the right strategy for Faculty of Engineering Universitas Suryakancana able to compete with the existing universities in Cianjur and in the West Java Province. The method used in this research is by combining several methods among others Balanced Scorecard, Sun-Tzu, Quality Function Deployment, and SWOT Analysis. Based on the result of research there are several formulation of strategy that must be implemented by Faculty of Engineering Suryakancana University, among others the implementation of quality assurance system, improvement of lecturer's resources, strict student selection, sharpening of vision and mission of college, and implementation of internal supervision system.Keywords: SWOT analysis, BSC, QFD, Sun-Tzu Strategy, Strategy Formulation

scholarly journals SWOT Application in Marketing Strategy for Chicken Egg Shredded in UKM "Raja Abon Makmur Lestari" in Pangkalpinang City

2019 ◽  
Vol 1 (2) ◽  
pp. 73
Author(s):  
Yulia Yulia ◽  
Novyandra Ilham Bahtera ◽  
Evahelda Evahelda
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Raw Materials ◽  
New Product ◽  
Market Penetration ◽  
Strategy Formulation ◽  
Product Innovations ◽  
Product Delivery ◽  
Market Networks

This study was conducted based on not achieving the revenue target for the "Raja Abon Makmur Lestari" UKM in Pangkalpinang City. The purpose of this study was to analyze the position of SMEs in the IE matrix and formulate a marketing strategy for UKM "Raja Abon Makmur Lestari" in Pangkalpinang City. The research method used is case study. The number of samples used in this study were 55 samples, 5 samples from internal UKM "Raja Abon Makmur Lestari" and 50 samples from external UKM "Raja Abon Makmur Lestari". Methods of data collection using questionnaires and data analysis methods using IE analysis and SWOT analysis. The results showed that the position of "Raja Abon Makmur Lestari" UKM was in quadrant V. In this position SMEs could be managed with a strategy of maintaining and maintaining (hold and maintain), namely market penetration and development of abon telur products. The strategy formulation that must be carried out by UKM "Raja Abon Makmur Lestari" in Pangkalpinang City is to improve good and quality service to consumers, Maintain existing business places, Develop product delivery by having special vehicles, Maximize promotional activities by expanding market networks, Adjust product prices in accordance with the increase in raw materials, Increase innovation-new product innovations both in terms of taste, shape, Adjust product prices with the ability of consumers, and Have permanent outlets in developing the business.

scholarly journals The Socio-Economics Dynamics at Distribution of Small Scale Bananas Comodity in West Java

2017 ◽  
Vol 5 (1) ◽  
Author(s):  
Fasih Vidiastuti Sholihah ◽  
Rilus A. Kinseng ◽  
Satyawan Sunito
Keyword(s):  
Value Chain ◽  
Price Competition ◽  
Market Access ◽  
Local Level ◽  
Direct Access ◽  
Small Scale ◽  
West Java ◽  
Farmer Groups ◽  
Relationship Capital ◽  
Cooperation Relationship

<p>ABSTRACT<br />The pattern of the commercial banana farm rise the socio-economic dynamics in the value chain banana distribution. In West Java, the exposure to market information make banana farmers get access to the market directly but they have to encounter a domination of big seller (Bandar). This study aimed to analize the types of value chain and the relationships among the actors. This research was conducted in Cugenang, Cianjur, West Java by using qualitative methods of case approach. The results showed seven types of value chain in the banana distribution among the farmers to the consumer which realization the cooperation relationship of information flow, production inputs, and finance. The chain was build based on kinship, relationship farmer groups, relationship capital, and direct access to the market. Farmers related to middlemen for sorting and packing bananas, while relations with Bandar done by middlemen in capital bond. Farmer groups member had relationship with marketers group (BPK) which do grading the quality of bananas. Relations with capital loans bonding between farmer-middleman-Bandar made value chain grew longer and farmers increasingly passive in determining the price. Competition occured between sections of middlemen at the local level because of the dominance Bandar who controlled the market access. BPK independently sell commodities had compete with Bandar who has a network of cooperation in the middleman.<br />Keywords: actor, competition, coorperation, market, value chain</p><p>ABSTRAK<br />Pola pertanian pisang yang komersil memunculkan dinamika hubungan sosial-ekonomi dalam rantai nilai pendistribusian pisang. Di Jawa Barat, terbukanya informasi mengenai pasar membuat petani pisang mendapatkan akses langsung ke pasar namun masih terdapat dominasi penguasa modal besar. Penelitian ini bertujuan untuk mengidentifikasi jenis-jenis value chain (rantai nilai) dan relasi antar aktor pada sistem rantai nilai dalam pemasaran komoditas pisang. Penelitian ini menggunakan desain metode kualitatif yaitu studi kasus di Kecamatan Cugenang, Cianjur, Jawa Barat. Hasil penelitian menunjukkan terdapat tujuh tipe value chain pada distribusi pisang antara petani sampai ke konsumen akhir yang merupakan perwujudan relasi kerjasama aliran informasi, input produksi, dan keuangan. Rantai tersebut dibangun berdasarkan hubungan kekerabatan, hubungan kelompok tani, hubungan permodalan, dan akses langsung ke pasar. Petani berelasi dengan tengkulak dalam hal sortir dan packing, sedangkan relasi dengan Bandar dilakukan oleh tengkulak dengan ikatan modal. Kelompok tani yang masih aktif menjalin relasi dengan bagian pemasar kelompok (BPK) yang melakukan grading kualitas pisang. Relasi ikatan pinjaman modal antara petani-tengkulak-bandar menjadikan rantai nilai semakin panjang dan petani semakin pasif dalam menentukan harga. Persaingan terjadi antar bagian tengkulak pada tingkat lokal daerah karena dominasi akses pasar luar dikuasai oleh Bandar pisang. BPK yang menjual komoditasnya secara mandiri harus bersaing dengan dominasi Bandar yang memiliki jaringan kerjasama di tengkulak.<br />Kata kunci: aktor, kerjasama, persaingan, relasi, value chain</p>

scholarly journals FORMULASI STRATEGI PEMASARAN MENGGUNAKAN ANALISA QSPM (STUDI PADA SUOKLAT CAFE DI SURABAYA)

2018 ◽  
Vol 20 (2) ◽  
pp. 114
Author(s):  
Iis Rohmawati
Keyword(s):  
Marketing Strategy ◽  
Market Share ◽  
Swot Analysis ◽  
External Environment ◽  
Implementation Process ◽  
External Factors ◽  
Average Score ◽  
Strategy Formulation ◽  
Internal Factors ◽  
The Media

The aim of this research is: (1) Identifying and analyzing internal and external environment of the company that influence the marketing strategy of Suoklat Cafe. (2) Formulating the alternative marketing strategy of Suoklat Cafe that is obtained from the analysis result. (3) Formulating and setting the strategy formula that is most suitable to improve Suoklat Cafe. The data collection is taken from April to August 2016 in Suoklat Cafe located in Surabaya.Internal Analysis (IFE) results the primary factor focusing on chocolate products with the score 0,172. Meanwhile, the main weakness from this business is the less appropriate management implementation process scoring 0, 117. When the two internal factors are combined, the average total score is 2, 635.External Analysis (EFE) results main opportunity that can be used by Suoklat Cafe in order to face the competition; hanging out culture in Cafe in Surabaya by 0,216. The main threat that can be obtained from the calculation shows through the strong factor of bargaining high supplier, scoring 0, 212. Based on the two external factors that is obtained, the average score is 2, 916. IE Analysis in Suoklat Cafe positions it in quadrant V, known as maintaining and preserving strategy. SWOT analysis results strategies that can be applied: (1) Maintaining the price, increasing the variation and the product quality in order to enchance the loyality and consumers' satisfactions, (2) Expanding the market share, (3) Maintaining and improving the service quality towards the consumers (4) improving the internal managemeny of the company (5) streghten the capital through cooperations with the media, the investors, and the governmeny agencies (6) analyzing the competitors to find out tje advantages and the disadvantages, and also streghten the consumer-supplier relationship to help increase the loyality (7) Improving the effeciency and effectiveness of the employee's work, expanding the location of the parking area or cooperating with local authorities, also increasing the technology. The QSPM processing results the production of main prior strategy that sets market share expansion to face the competition with TAS 6, 422. Keyword :Strategy formulation, Marketing, SWOT, QSPM.

Sign in / Sign up

Export Citation Format

Share Document