scholarly journals Marketing Program Implementation of Greek Fisheries Firms

2019 ◽  
Vol 1 (2) ◽  
Author(s):  
Eleni Kaimakoudi ◽  
Christina Sepetzoglou
Keyword(s):  
Discriminant Analysis ◽  
Program Implementation ◽  
Quantitative Research ◽  
Marketing Mix ◽  
Marketing Program ◽  
Seafood Products ◽  
Market Needs

This study analyses the marketing program implementation in Greek fisheries firms. In this perspective, quantitative research with personal interviews to fisheries firms’ executives is elaborated. Data were analyzed elaborating cluster and discriminant analysis. Findings reveal that there are two distinct groups of Greek fisheries firms regarding their decisions about the components of marketing mix. The results demonstrate that there are differences among the two groups mainly in terms of price and distribution policies. Particularly, 62.6% of sample firms seem to dispose a differential marketing mix, while 37.4% of sample firms seem to dispose a non-differential marketing mix. Notably, both clusters are not aware of quality and sustainability assurance certifications regarding seafood products. From this perspective, there is a potential for a better organized marketing program implementation aiming to respond efficiently in modern market needs.

scholarly journals IMPLEMENTASI PROGRAM RENCANA PEMBANGUNAN JANGKA MENENGAH DAERAH (RPJMD) KABUPATEN KUTAI BARAT TAHUN 2011 - 2015

2019 ◽  
Vol 6 (2) ◽  
pp. 93
Author(s):  
Frans Christiyanto
Keyword(s):  
Data Analysis ◽  
Organizational Structure ◽  
Program Implementation ◽  
Quantitative Research ◽  
Qualitative Data ◽  
Survey Methods ◽  
Coefficient Of Determination ◽  
Survey Method ◽  
Analysis Tool ◽  
Independent Variables

The purpose of this paper is to analyze the effect of variable communication, resources, disposition and organizational structure for program implementation RPJMD West Kutai 2011-2015, either partially or simultaneously. Type of this research is quantitative research. The analysis tool used is multiple linear regression. In this study using survey methods explanation (explanatory survey method) is a survey that explains the variables under study and further analyze the influence between variables accompanied by hypothesis testing. This research was conducted by collecting qualitative data, which will then be presented in the form of numbers (quantified) to be tested in accordance with the design verification of data analysis. The results showed the coefficient of determination (R2) of 0.421. There is significant influence between independent variables namely communication, resources, disposition and organizational structure for program implementation RPJMD West Kutai 2011-2015.Keyword: Implementation RPJMD, Communication, Resources

scholarly journals Effect of Marketing Mix and Product Quality on Purchase Decision to the Spesial Sb Packaging Beef Meatball through Brand Image and Purchase Intention

2019 ◽  
Vol 6 (2) ◽  
pp. 86
Author(s):  
Wahyu Mega Kurnianto ◽  
Sylvia Sari Rosalina ◽  
Nurminingsih Nurminingsih
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Brand Image ◽  
Sampling Technique ◽  
Total Sample ◽  
Marketing Mix ◽  
Purchase Decision ◽  
The People ◽  
Research Population

This research aims to analyze the effect of marketing mix on brand image of the Spesial SB packaging beef meatball, analyze the effect of product quality on brand image of the Spesial SB packaging beef meatball, analyze the effect of brand image on purchase intention to the Spesial SB packaging beef meatball, and to analyze the effect of purchase intention on purchase decision to the Spesial SB packaging beef meatball. This research is quantitative research that applies an associative descriptive approach. The research population is the people of Halim Perdanakusuma Village of East Jakarta who once consumed the Spesial SB packaging beef meatball with a total sample of 190 people. The research sampling was carried out using incidental sampling technique. The data collection was performed by distributing questionnaires and conducting interviews. The data were analyzed using SEM-PLS 2 and SPSS. The analysis results showed that marketing mix has a positive and significant effect on brand image of the Spesial SB packaging beef meatball, product quality has a positive and significant effect on brand image of the Spesial SB packaging beef meatball, the brand image has a positive and significant effect on purchase intention of the Spesial SB packaging beef meatball, and purchase intention has a positive and significant effect on purchase decision the Spesial SB packaging beef meatball.

scholarly journals EVALUASI KURIKULUM PROGRAM KEAHLIAN TEKNIK KOMPUTER DAN JARINGAN SMKN 2 WATAMPONE DI KABUPATEN BONE SULAWESI SELATAN Hasbullah

2019 ◽  
Vol 8 (1) ◽  
pp. 761-783
Author(s):  
HASBULLAH Ulla
Keyword(s):  
Program Implementation ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Problem Formulation ◽  
Theory And Practice ◽  
South Sulawesi ◽  
Network Engineering ◽  
Teachers And Students ◽  
Specific Skill

Abstract. This research is motivated by the fact that graduates of SMK are considered not flexible in adjusting to changes in the workplace, only having a single or specific skill that is quickly obsolete. In addition, there is a gap between schools and industry in terms of curriculum that makes students rigid when involved in the world of work and the industrial world. The general problem formulation in this research is how is the quality of the implementation of the computer and network engineering expertise program at SMKN Bone Regency of South Sulawesi? Specifically, (1) What is the quality of the implementation of the process aspects of the computer and network engineering expertise program? (2) What is the quality of the product aspects of the computer and network engineering expertise program? The purpose of this research is to find out the quality of the implementation of computer and network engineering expertise programs in the Bone Regency of South Sulawesi. The method in this study uses descriptive evaluative with quantitative research approaches. The population is the SMKN majoring in computer and network engineering in the Bone District of South Sulawesi consisting of principals, teachers and students. There were 52 students taken using stratification random sampling technique. The instruments used were questionnaire, interview, documentation study. This research uses descriptive data analysis. The results showed that in general the quality of program implementation was going well. This can be seen from the two aspects that were specifically examined namely the aspects of the process obtained from the questionnaire relating to the perceptions of students and teachers have been going well because it is in accordance with curriculum documents. In the aspect of product / results obtained from the study of documents relating to student learning outcomes data both theory and practice have been going well because it is in accordance with the planned objectives.K

Implementing a Community-Based Social Marketing Program to Increase Recycling

2009 ◽  
Vol 15 (3) ◽  
pp. 114-127 ◽  
Author(s):  
Tracey Haldeman ◽  
Jeanine Warisse Turner
Keyword(s):  
Social Marketing ◽  
Program Implementation ◽  
Community Based ◽  
Face To Face ◽  
Marketing Program ◽  
Home Community ◽  
Increasing Knowledge ◽  
Positive Effect ◽  
Practical Implications

This article examines the effectiveness of implementing a community-based social marketing program to increase recycling. Researchers went door-to-door in a 200-home community distributing recycling containers, securing commitments to recycle, and increasing knowledge of what, why, how, and when to recycle. We analyzed the effect of the program by weighing recycling collected immediately after program implementation and then analyzing the weight of recycling collected a number of months later to measure sustainability. We found that automatic curbside distribution of recycling containers and face-to-face contact have a sizable, and partially sustainable, positive effect on the rate of recycling. Based on the results, we propose practical implications for motivating increased recycling.

scholarly journals Marketing Strategy To Improve Students and Graduates Quality

TRIKONOMIKA ◽  
2016 ◽  
Vol 15 (2) ◽  
pp. 89
Author(s):  
Dewi Halimah ◽  
Undang Juju
Keyword(s):  
High School ◽  
Marketing Strategy ◽  
Private School ◽  
Marketing Mix ◽  
Senior High School ◽  
Internal Factors ◽  
Know How ◽  
New Students ◽  
Market Needs

Increasing competition among private school, vocational school and high school to get new students every year makes a lot of private school arrange strategies in meeting the needs. Purposes of this study are 1) To determine external and internal factors of Private Senior High School X in Bandung. 2) To know the marketing strategy of Private Senior High School X in Bandung to increase the number and quality of graduate students and to identify strengths, weaknesses, opportunities, threats that could face competition and market needs, 3) To know how marketing strategy of Private Senior High School X Bandung by segmenting, targeting, positioning and marketing mix to improve students and quality of graduates. The results showed that external environmental factors have high appeal while internal factors have power that is quite low on increasing the number of students and graduates quality. Private Senior High School X in Bandung must implement strategies to improve the schools’ quality by improving the quality of learning process, human resources, facilities and the promotion of external and internal aided with featured extra. Therefore, we are able to expect an increasing number of students and graduates’ quality year to year. 

scholarly journals Pengaruh Bauran Pemasaran Terhadap Loyalitas Pelanggan Zoya Cabang Medan Dengan Brand Image Sebagai Variabel Moderating

2019 ◽  
Vol 4 (1) ◽  
pp. 89
Author(s):  
Lisa Anggi Nauli Siregar ◽  
Isnaini Harahap
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Sample Size ◽  
Customer Loyalty ◽  
Quantitative Research ◽  
Brand Image ◽  
Marketing Mix ◽  
Product Price ◽  
Analysis Technique ◽  
Positive Effect

Customer loyalty is customer loyalty to companies, brands and products, where this loyalty is influenced by various factors such as marketing mix, product, price, location and promotion and influenced by brand image as a moderating variable. This study aims to explain the effect of product, price, location and promotion on Zoya customer loyalty with brand image as a moderating variable. This research is quantitative research  and the method to determine the sample is the Lemeshow formula with a sample size of 100 respondents. Data is obtained by distributing questionnaires that have been structured to the respondents. The data analysis technique used is the MRA (Moderating Regression Analysis). The results showed that as partially the product had a positive and significant effect on customer loyalty by 22.3%, the price had a positive and significant effect on customer loyalty by 35.7%, the location did not affect customer loyalty and promotion had a positive effect and significant to customer loyalty of 21.1%. The prices, locations and promotions simultaneously have a positive and significant effect on customer loyalty. And products, prices, locations and promotions have a positive effect on customer loyalty by moderating the brand image in Zoya Medan Branch.

scholarly journals Pengaruh Bauran Pemasaran Terhadap Loyalitas Pelanggan Zoya Cabang Medan Dengan Brand Image Sebagai Variabel Moderating

2021 ◽  
Vol 4 (1) ◽  
pp. 89
Author(s):  
Lisa Anggi Nauli Siregar ◽  
Isnaini Harahap
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Sample Size ◽  
Customer Loyalty ◽  
Quantitative Research ◽  
Brand Image ◽  
Marketing Mix ◽  
Product Price ◽  
Analysis Technique ◽  
Positive Effect

Customer loyalty is customer loyalty to companies, brands and products, where this loyalty is influenced by various factors such as marketing mix, product, price, location and promotion and influenced by brand image as a moderating variable. This study aims to explain the effect of product, price, location and promotion on Zoya customer loyalty with brand image as a moderating variable. This research is quantitative research  and the method to determine the sample is the Lemeshow formula with a sample size of 100 respondents. Data is obtained by distributing questionnaires that have been structured to the respondents. The data analysis technique used is the MRA (Moderating Regression Analysis). The results showed that as partially the product had a positive and significant effect on customer loyalty by 22.3%, the price had a positive and significant effect on customer loyalty by 35.7%, the location did not affect customer loyalty and promotion had a positive effect and significant to customer loyalty of 21.1%. The prices, locations and promotions simultaneously have a positive and significant effect on customer loyalty. And products, prices, locations and promotions have a positive effect on customer loyalty by moderating the brand image in Zoya Medan Branch.

Pengaruh Marketing Mix Terhadap Keputusan Pembelian Pada Food Center (UKM Binaan Pjt I) Di Kawasan Wisata Waduk Selorejo Malang

2016 ◽  
Vol 1 (02) ◽  
pp. 46-51
Author(s):  
Jovita Vicka Bayu Wardhani ◽  
Dewi Ratih
Keyword(s):  
Physical Environment ◽  
Quantitative Research ◽  
Negative Influence ◽  
Positive Influence ◽  
Marketing Mix ◽  
Price Promotion ◽  
Purchasing Decisions ◽  
Product Price ◽  
Business World ◽  
Food Center

The tight competition in the business world requires an organization to create a marketing mix strategy to market the products sold and increase sales turnover. This research analyzes the influence of marketing mix which includes product, price, place, promotion, people, physical evidence and process to purchase decision. This research is a quantitative research. Case study was conducted at  the  food  center  in  the  tourist  area  of  Selorejo  Dam  Reservoir. Data  obtained  from  80  respondents   through  direct  observation (observation) and questionnaires on people who have / have visited Selorejo  Reservoir and made  purchases  of  products  in  the  food center  Selorejo  Reservoir  Malang.  Method  of  data  analysis  using quantitative analysis that is doubled linear regression. The analysis performed shows the following  results:  1)  Product, price, promotion,  place, person,  physical  environment and process simultaneously  / together positively influence purchasing decision, 2) Product,  promotion,  place,  person  and process  partially  have  A positive influence on purchasing decisions. While price and physical environment  have a negative influence on purchasing decisions, 3) Of the five marketing  mix variables  that  have  a  positive  effect on variable in influencing purchasing decisions. 4)  Product, price, promotion, place, person, physical environment and process have contribution of 78.5% in explaining buying decision at food center of  Selorejo Reservoir. While other factors have a contribution of 21.5% explained by other variables.   

scholarly journals Um estudo de marketing aplicado ao setor madeireiro de Rio Branco, Estado do Acre

FLORESTA ◽  
1999 ◽  
Vol 29 (12) ◽  
Author(s):  
ZENOBIO A. G. P. DA GAMA E SILVA ◽  
JOÃO CARLOS GARZEL LEODORO DA SILVA
Keyword(s):  
Forest Management ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Target Market ◽  
Marketing Environment ◽  
Construction Firms ◽  
Marketing Program ◽  
Local Construction ◽  
Marketing Principles

Este trabalho apresenta uma análise sobre a prática dos princípios de marketing adotados em 1995 pelo setor madeireiro em Rio Branco, no Estado do Acre. Esta pesquisa investigou 39 serrarias, 43 indústrias de móveis e 16 depósitos revendedores de madeira serrada localizados nesta cidade. Os principais aspectos considerados na análise foram: (1) ambiente de marketing; (2) composto de marketing; (3) mercados alvo e (4) estratégia de marketing. Algumas das conclusões obtidas foram: esforços de marketing, junto às firmas de construção civil locais, devem ser implementados para assegurar uma demanda para o produto madeireiro acreano; o setor madeireiro local necessita de medidas administrativas, técnicas-operacionais e políticas para o sucesso de um programa de marketing em suas firmas e a falta de uma prática do manejo florestal, pelas firmas madeireiras locais, pode ser um obstáculo de mercado às serrarias de Rio Branco. A marketing study applied to the wooden sector of Rio Branco, State of Acre-Brazil, 1995 Abstract This paper presents an analysis on the practice of marketing principles adopted, in 1995, by the timber sector in Rio Branco (Capital of State of Acre, located in western Amazon-Brazil). The study covered 39 sawmills, 43 furniture manufacturers and 16 timber retailers located in this city. The main aspects considered in the analysis were: (1) marketing environment; (2) marketing mix; (3) target market and (4) marketing strategies. Some of the conclusions obtained were: Practices of marketing, between local construction firms and sawmill must be established in order to develop a demand for Acrean wooden product; local timber sector needs some management, technical and policies actions in order to generate a good marketing program for their sawmills and the non use of forest management by local sawmills cam became a constraint for local timber firms as trade with consumers abroad of Acre.

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