scholarly journals Strategi Pemasaran dalam Bentuk Promosi Terhadap Minat Beli Konsumen Studi Deskriptif : CGV Cinemas – Central Park

2020 ◽  
Vol 4 (1) ◽  
pp. 08
Author(s):  
Lusia Debora Dan Eko Harry Susanto
Keyword(s):  
Marketing Strategy ◽  
Annual Report ◽  
Secondary Data ◽  
Primary Data ◽  
The Internet ◽  
Sales Promotions ◽  
Central Park ◽  
Face To Face ◽  
Direct Sales ◽  
A Company

A company have a different marketing strategy. The purpose of this research carried out with the title "Marketing Strategy in the Form of Promotion of Consumer Purchasing Interests is to find out the marketing strategy carried out by CGV Cinemas and find out which promotion elements are more in demand by CGV Cinemas consumers located in Central Park Mall. This research was conducted by using descriptive qualitative methods, the technique of collecting primary data was done by means of interviews and secondary data collection techniques through books that were relevant to the object of research, the internet and the annual report of CGV Cinemas. The results of this study indicate that CGV Cinemas consumers know the marketing strategy in the form of CGV Cinemas promotion through advertising media, publications, direct sales, sales promotions and face-to-face sales that encourage consumers to make purchases.

scholarly journals STRATEGI PEMASARAN USAHA PP. RIYADLUL JANNAH PACET MOJOKERTO PERSPEKTIF ILMU EKONOMI SYARIAH

2021 ◽  
Vol 4 (2) ◽  
pp. 19
Author(s):  
M. Zidny Nafi' Hasbi ◽  
Muhammad Salman Al Farisi ◽  
Yutisa Tri Cahyani ◽  
Sigit Kusbiantoro
Keyword(s):  
Marketing Strategy ◽  
Physical Environment ◽  
Qualitative Method ◽  
Mineral Water ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Primary Data ◽  
Product Creation ◽  
A Company ◽  
Research Stage

Marketing strategy is very important for a company, both small and large companies, especially when they want to develop the company and increase the number of consumers, as well as companies owned by PP. Riyadlul Jannah Pacet Mojokerto, there are many businesses owned by PP. Riyadlul Jannah Pacet Mojokerto includes the Meriah Kitchen Restaurant, M2M ,. Agri Bisnis, Rijan Mart, Franchese, Grilled Chicken Wong Solo, Shake Noodle Mang Uci Bandung, Quick Chicken, Organic Vegetable Mayur, Giant Super Market, Hero Super Market, Chicken Slaughterhouse, Rijan Mineral Water. Marketing strategy theories of many kinds, including: segmentation, Determining Target Markets, and Determining Market Position, marketing mix includes product creation, pricing, promotion, distribution, participants, processes and the physical environment. All of these strategies are theories of marketing strategies that are widely used by many companies. The research method used is a qualitative method which includes data sources both primary data and secondary data, data collection techniques namely observation, interviews, documentation, data analysis techniques namely editing and organizing, checking the validity of the data, and the research stage. All of this researchers use to find research results. Furthermore, the data contains an overview of the object of research and data obtained from interviews and other documents related to marketing, then a discussion contains the strategic strategies used to market the product and the constraints and solutions. The closing contains the conclusions from the discussion of the marketing strategy and the constraints and solutions, then also the suggestions given by the writer regarding the marketing strategy. merupakan sebuah ringkasan isi dari sebuah karya tulis ilmiah yang ditujukan untuk membantu seorang pembaca agar dapat dengan mudah dan cepat untuk melihat tujuan dari penulisannya

A MODERN JUDICIAL SYSTEM IN INDONESIA: LEGAL BREAKTHROUGH OF E-COURT AND E-LEGAL PROCEEDING

2020 ◽  
Vol 9 (2) ◽  
pp. 275
Author(s):  
Dedi Putra
Keyword(s):  
Supreme Court ◽  
Secondary Data ◽  
Primary Data ◽  
Access To Justice ◽  
Judicial Reform ◽  
Legal Service ◽  
Literature Study ◽  
Face To Face ◽  
Legal Proceedings ◽  
Digital Era

The implementation of court in Indonesia has not fulfilled as expected because any parties involving in court has a lack of capacity, consistency, and integrity to provide legal service seriously. Some people assume that court services are not still optimal. To settle the problems, the Supreme Court just has officially issued Regulation No. 1 of 2019 regarding the Administration of Cases and Legal Proceedings in Courts via Electronic Means on 8 August 2019. This regulation is believed as an appropriate solution to face those problems. To elaborate more, this study illustrates a judicial reform in Indonesia, e-court, and access to justice, the conception of e-court including the performance of e-court and its drawbacks and challenges in the digital era. The research method uses normative research by approaching legal review and literature study. The technique of primary data collection applies Supreme Court regulation while means of secondary data are collected from concept or theory as set out under bibliography. Judicial reform in Indonesia is indicated by issuing new regulation regarding e-Court and e-Litigation, the implementation e-Court itself has been attributed to 32 courts consisting of general religious, and state administrative courts. Through e-Court, access to justice more transparent and accessible. Besides, justice seekers have no worries regarding distance issues as of e-Court may allow them to fight in court without face to face. Parties have no doubt relating to the acceleration of court to settle any dispute in Indonesia.

ANALISIS YURIDIS PERJANJIAN JUAL BELI MELALUI MEDIA ELEKTRONIK BERDASARKAN KUH PERDATA DAN UNDANG - UNDANG NOMOR 11 TAHUN 2008 TENTANG INFORMASI DAN TRANSAKSI ELEKTRONIK

2020 ◽  
Vol 18 (1) ◽  
pp. 114
Author(s):  
Anggit Rahmat Fauzi ◽  
Ansari Ansari
Keyword(s):  
Descriptive Analysis ◽  
Legal Protection ◽  
Secondary Data ◽  
Electronic Media ◽  
Primary Data ◽  
The Internet ◽  
Legal Problem ◽  
Civil State ◽  
Consumer Protection Act ◽  
The People

The utilization of e-commerce media in the trading world brings impact to the international community in general and the people of Indonesia in particular. For Indonesian people, This is related to a very important legal problem. The importance of law in the field of e-commerce is mainly in protecting the parties who transact through the Internet. The purpose of this study is to know the legal review of the buying and selling agreements through electronic media as well as to know the legal protections for sellers and buyers if one of the parties commits a default. The research uses a normative juridical method of approach and the discussion is done in a descriptive analysis. The source and type of data used are primary data and secondary data. While the data collection techniques using literature studies, and the data obtained will be analyzed qualitatively. The agreement to buy and sell through electronic media is a new phenomenon that has been implemented in various countries and regulated in the Civil state nor law ITE. Legal protection for the parties in the sale and purchase agreements through electronic media is governed by the consumer protection ACT. Any breach must respond to any loss arising from his or her actions.

scholarly journals KARAKTERISTIK PETANI BERLAHAN SEMPIT DI DESA TOLOK KECAMATAN TOMPASO

2020 ◽  
Vol 16 (1) ◽  
pp. 105
Author(s):  
Miranda Mandang ◽  
Mex Frans Lodwyk Sondakh ◽  
Olly Esry Harryani Laoh
Keyword(s):  
Data Analysis ◽  
Low Income ◽  
Agricultural Sector ◽  
Smallholder Farmers ◽  
Secondary Data ◽  
Primary Data ◽  
The Internet ◽  
Tabular Form ◽  
Additional Income ◽  
Selection Of

This study aims to determine the characteristics of smallholder farmers in Tolok Village, Tompaso District. The study was conducted in August to September 2019. The selection of samples in this study was carried out purposevley with 33 respondent farmers, namely those who have small size of land of less than 0.5 hectares. The data used in this study are primary data and secondary data. Primary data collected through interviews and observations. Secondary data were obtained from the Tolok Village office, library and the Internet. Data analysis uses description analysis, which describes the characteristics of smallholder farmers and is presented in tabular form. The results showed that farmers who have small size of land with low income and are unable to rely solely on the agricultural sector as a source of income. The non-agricultural sector is also used as a source of additional income to meet their needs.*eprm*

scholarly journals ANALISIS PENGENDALIAN PERSEDIAAN BAHAN BAKU PADA UD. MIE STEVEN KAROMBASAN KOTA MANADO

2017 ◽  
Vol 13 (3A) ◽  
pp. 251
Author(s):  
Megawati ., Sengkeunaung ◽  
Tommy F. Lolowang ◽  
Nordy F.L. Waney
Keyword(s):  
Inventory Control ◽  
Secondary Data ◽  
Raw Material ◽  
Economic Order Quantity ◽  
Economic Order ◽  
Primary Data ◽  
The Internet ◽  
Order Quantity ◽  
Inventory Cost ◽  
Total Cost

This research aims to analyze raw material inventory at UD. Mie Steven. This research was conducted for four months from January to April 2017. The data used in this research are primary and secondary data. Primary data obtained through interviews with the company, while secondary data obtained from data that has been compiled in the form of documents from the company, data from BPS, previous research or from the internet. The data is processed using EOQ (Economic Order Quantity) method. The result of the research is known that the policy of raw material inventory control is done by UD. Mie Steven is not efficient yet. This is shown by the company's inventory cost is bigger than the result of analysis using EOQ method is 6,693 Kg with total cost of economical inventory Rp.11.325.500.

scholarly journals Strategi Manajemen Pemasaran Usaha PP. Riyadlul Jannah Pacet Mojokerto Perspektif Ilmu Ekonomi Syariah

POINT ◽  
2021 ◽  
Vol 3 (1) ◽  
pp. 23-31
Author(s):  
M. ZIDNY NAFI' HASBI ZIDNY NAFI'
Keyword(s):  
Qualitative Method ◽  
Mineral Water ◽  
Secondary Data ◽  
Primary Data ◽  
Product Selection ◽  
Product Packaging ◽  
Analysis Techniques ◽  
Exposure Data ◽  
A Company ◽  
Research Stage

Marketing strategy is very important for a company, both small and large companies, especially when they want to develop the company and increase the number of consumers, as well as companies owned by PP. Riyadlul Jannah Pacet Mojokerto, there are many businesses owned by PP. Riyadlul Jannah Pacet Mojokerto includes the Meriah Kitchen Restaurant, M2M ,. Agri Bisnis, Rijan Mart, Franchese, Grilled Chicken Wong Solo, Shake Noodle Mang Uci Bandung, Quick Chicken, Organic Vegetable Mayur, Giant Super Market, Hero Super Market, Chicken Slaughterhouse, Rijan Mineral Water. The research method used is a qualitative method which includes data sources both primary data and secondary data, data collection techniques namely observation, interviews, documentation, data analysis techniques namely editing and organizing, checking the validity of the data, and the research stage. All of this researchers use to find research results. Exposure data which contains an overview of the object of research and data obtained from interviews and other documents related to marketing, then a discussion contains the strategic strategies used to market the product and the constraints and solutions. The conclusion of this discussion is that the strategy used is a strategy to promote promotion through advertising, 5S services, 4M services (Cheap, Easy, Steady, Moment), and giving free, then product packaging which includes determining or selecting brend and expanding product selection. However, all of this is in accordance with sharia economic values, namely the absence of trickery, absence of gharar, and benefiting both parties.

scholarly journals The Effectiveness of 6M Implementation at Artebo MSME

2019 ◽  
Vol 6 (2) ◽  
pp. 249
Author(s):  
Sitti Hardiyanti Arhas ◽  
Suprianto Suprianto
Keyword(s):  
Data Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Analysis Model ◽  
Interactive Analysis ◽  
Analysis Technique ◽  
Materials Used ◽  
Main Instrument ◽  
Or Organization ◽  
A Company

Management is a tool to achieve the desired goals, with good management it will facilitate the realization of the goals of a company or organization. The effective and efficient use of elements in management owned by a business will be able to bring advantages to businesses and consumers. The management elements consist of Material, Method, Man, Machine, Money, and Market, known as 6M. This study aims to determine the effectiveness of the implementation of 6M at Artebo MSMEs. The research method used is a type of qualitative research, namely research in the form of words, sentences, schemes, and descriptions. The data sources consist of primary data and secondary data obtained from observations and interviews. Primary data comes from information, statements, and information from informants. Secondary data comes from documentation review. The main instrument in this study is the researcher himself with the aid of a mobile recorder; observation sheet; and interview sheets. The data collection techniques used were observation, interview, and documentation. The collected data is checked by triangulation, namely checking the validity of the data using something other than the data concerned for checking purposes or as a comparison. The data analysis technique used an interactive analysis model. The stages in data analysis taken in this study include data reduction; presentation of data; validation test; and verification. As for the results of the study, namely MSME Artebo has implemented the elements of 6M management effectively, this is adjusted to the conditions of the micro-business being run. The man that is owned is one person, namely the owner. Money used in production activities can be explored because the material is easy to use and affordable. The materials used mostly comes from nature, namely wood. The machine used is a simple machine because of the limited resources that can be utilized. The method used is a traditional method. And the market that is used to sell products is done in a Word of Mouth manner.

scholarly journals Impactos da Covid-19 na produção e comercialização de alimentos em Brasília-DF: desafios para os assentados/acampados da reforma agrária

GeoTextos ◽  
2021 ◽  
Vol 17 (1) ◽  
Author(s):  
Juliana Luiza Barbosa Dias ◽  
Juscelino Eudâmidas Bezerra
Keyword(s):  
Rural Areas ◽  
Food Production ◽  
Food Systems ◽  
Agricultural Sector ◽  
Agrarian Reform ◽  
Secondary Data ◽  
Primary Data ◽  
Direct Sales ◽  
On Line ◽  
The Impact

<p>O setor agrícola foi severamente afetado pela pandemia de Covid-19, gerando incertezas sobre a produção e a distribuição de alimentos, o que afetou diretamente o trabalho de milhões de agricultores. Este artigo visa a analisar o impacto da pandemia na produção de alimentos em Brasília-DF, especialmente entre os agricultores assentados/acampados da reforma agrária. Para a análise, foram utilizados dados primários obtidos através de um questionário on-line destinado ao público da reforma agrária em áreas rurais das regiões administrativas da capital federal, além de dados secundários, disponibilizados por instituições públicas. Os resultados mostraram que o impacto da pandemia foi intenso entre os agricultores, deixando-os extremamente vulneráveis, principalmente nos meses iniciais da pandemia. Como forma de enfretamento dos efeitos da pandemia, os trabalhadores adotaram quatro medidas específicas: a utilização do serviço de entrega delivery; a venda de cestas agroecológicas; a participação em redes solidárias e a venda direta em feira de reforma agrária. Essas novas dinâmicas de comercialização têm transformado as formas de interação campo-cidade ao demandar estratégias diferenciadas para alcançar os consumidores finais, contribuindo para amenizar os efeitos disruptivos da pandemia nos sistemas alimentares locais.</p><p><span>Abstract</span></p><p>IMPACTS OF COVID-19 ON FOOD PRODUCTION AND COMMERCIALIZATION IN BRASILIA-DF: CHALLENGES FOR AGRARIAN REFORM SETTLERS/CAMPED</p><p>The agricultural sector was severely affected by the pandemic of Covid-19, genera- ting uncertainties about food production and distribution, which directly affected the work of millions of farmers. This article aims to analyze the impact of the pandemic on food production in Brasília-DF, especially among farmers settled in agrarian reform settlements. The analysis used primary data obtained through an on-line questionnaire addressed to the public of agrarian reform in rural areas of the administrative regions of the federal capital, as well as secondary data made available by public institutions. The results showed that the impact of the pandemic was intense among farmers, leaving them extremely vulnerable, especially in the initial months of the pandemic. As a way of countering the effects of the pandemic, workers have adopted four specific measures: the use of delivery services; the salof agro-ecological baskets; participation in solidarity networks; and direct sales at agrarian reform fairs. These new commercialization dynamics have transformed the forms of countryside-city interaction by demanding different strategies to reach final consumers, contributing to mitigate the pandemic’s disruptive effects on local food systems.</p>

scholarly journals Pariwisata Budaya dan Pandemi Covid-19: Memahami Kebijakan Pemerintah dan Reaksi Masyarakat Bali

2021 ◽  
Vol 11 (1) ◽  
pp. 1
Author(s):  
I Nengah Subadra
Keyword(s):  
Qualitative Method ◽  
Tourism Development ◽  
Secondary Data ◽  
Cultural Tourism ◽  
Government Policies ◽  
Primary Data ◽  
International Tourism ◽  
Face To Face ◽  
Indigenous Cultures ◽  
The Government

The research is aimed at understanding the government policies on cultural tourism and pandemic mitigations in Bali made during the covid-19 pandemic. It uses qualitative method in which the primary data were collected through face-to-face and virtual video interviews to seven informants who were selected using purposive sampling to assure they aware of and understand the researched case; and the secondary data were collected from online publications. The research finds the regional regulation on cultural tourism was amended during the Covid-19 outbreak to strengthen the use of local cultures for tourism adapting both national and international tourism policies to lead to a more responsible tourism designating Bali’s local indigenous cultures of Tri Hita Karana and Sad Kerthi as basis of cultural tourism development in Bali; and more importantly, Bali’s government issued particular policies and  executed immediate measures to reopen tourism in Bali which totally shut down due to pandemic. These policies reacted differently by local people and remains become a hot debate within Balinese communities.

scholarly journals STRATEGI PEMASARAN OBAT HEWAN SATWA UNGGUL BLITAR (Studi Kasus Di Desa Sanankulon Kecamatan Sanankulon Kabupaten Blitar)

2017 ◽  
Vol 11 (1) ◽  
pp. 6
Author(s):  
Imam Faozi ◽  
Errythrina Vinnifera Arnyke
Keyword(s):  
Marketing Strategy ◽  
Descriptive Analysis ◽  
External Environment ◽  
Personal Selling ◽  
Secondary Data ◽  
Distribution Patterns ◽  
Marketing Mix ◽  
Primary Data ◽  
Price Distribution ◽  
Marketing Mix Strategy

The purpose of this study is to examine the marketing mix strategy that has been applied by the company in its business development, to analyze the internal and external environment condition faced by PT Satwa Unggul, to formulate the best alternative marketing strategy of PT Satwa Unggul by considering the company environment to be able to compete in the market. The data collected are primary and secondary data that are qualitative. The research method used in this study is primary data obtained from recording and direct interviews with leaders, employees, and customers. Secondary data is obtained from the report where the company jemen and literature in the form of library materials taken from previous research. The marketing mix strategy being carried out by the company concerning the product strategy (brand awareness on the brand), pricing strategy (discounted price), distribution strategy (three distribution patterns), and promotion strategy (animal inspection and free extension services) can assessed to have successfully accommodate the needs of customers with various facilities and company benefits. Based on internal environmental analysis with Descriptive Analysis can be seen that PT Satwa Unggul has a strong internal position. This means the company has been able to use its strengths and overcome its weaknesses quite well. Company's strengths include: affordable prices, good product quality, specialized workforces, sales with personal selling, and sales targets for large farmers. While the weakness of the company in the form: strong influence of leadership, capital limitations, delay in delivery time, no exclusive contract with customers, and the absence of R & D activities. Based on the analysis of the external environment with Descriptive Analysis, it can be seen that PT Satwa Unggul also has a strong external position, because it has been able to take advantage of opportunities and can handle the threat quite well .keyword : marketing strategy, satwa unggul, analyze

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