scholarly journals Analisis Strategi Pengembangan Usaha Koperasi Produksi Susu Bogor, Jawa Barat

2018 ◽  
Vol 8 (1) ◽  
pp. 15
Author(s):  
Abel Gandhy ◽  
Shinta Dewi Kurniawati
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Dairy Production ◽  
Total Production ◽  
Market Penetration ◽  
Dairy Farmers ◽  
Dairy Consumption ◽  
The Right ◽  
Derivative Products

<em>Total production of dairy farmers in Indonesia are accounted for less than a quarter of the national dairy consumption. Most of dairy farmers in Indonesia are coordinated by cooperative. Therefore, the right strategy is needed to strengthen the role of cooperatives and their members. Research is conducted in Bogor Dairy Production Cooperative (KPS Bogor), Bogor District. The research is offering Business Development Strategy of dairy cooperative using Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis and Quantitative Strategic Planning Matrix (QSPM) methods. The results showed the internal and external (IE) indicators in KPS Bogor. IE Matrix showed that KPS Bogor stands in five quadrant. The general strategies are market penetration and product development. Based on matrix of SWOT method, there are six alternative strategies. QSPM results showed the highest priority strategy for KPS Bogor are: (1) Strategy to develop derivative products of milk, (2) Strategy to increase the number of dairy farmers, (3) Strategy to provide credit facilities for members of the cooperative, (4) Strategy to improve milk quality standards, (5) Strategy to expand the distribution network, and (6) Strategy to clarify goals of KPS Bogor.</em>

scholarly journals Marketing Communications Mix Strategy to Improve Room Sales at The Ritz Carlton Jakarta Mega Kuningan

2020 ◽  
Vol 4 (1) ◽  
pp. 45
Author(s):  
Andreas Bryan Wagey ◽  
Putu Diah Sastri Pitanatri ◽  
Dewa Ketut Sujatha
Keyword(s):  
Development Strategy ◽  
Business Strategy ◽  
Swot Analysis ◽  
Geographic Area ◽  
Market Development ◽  
Market Penetration ◽  
Horizontal Integration ◽  
Integration Strategy ◽  
Product Development Strategy ◽  
The Right

To be able to survive in a continuously growing competitive environment, the right business strategy is needed. Aim of this research is to formulate a set of marketing communication mix strategies to increase room sales and hotel profits for The Ritz-Carlton Jakarta, Mega Kuningan. The methods used in this research are SWOT analysis and IFE-EFE matrix. The findings  suggested that the Hotel must hold and maintain strategy whereas it can be elaborated into four aspects 1) horizontal integration strategy by seeking ownership or increased control over competitors; 2) market penetration strategy; by seeking increased market share for present products or services in present markets through greater marketing efforts; 3) market development strategy by  introducing present products or services into the new geographic area, and 4) product development strategy; by seeking increased sales through improving present products or services or developing new ones.

scholarly journals STRATEGI MENINGKATKAN PERAN LEMBAGA KEUANGAN MIKRO PEREMPUAN BERBASI KOMODITI LOKAL DI TOISAPU AMBON

2019 ◽  
Vol 2 (1) ◽  
pp. 270
Author(s):  
Restia Christianty ◽  
Dinatonia Matruty
Keyword(s):  
Development Strategy ◽  
Rural Areas ◽  
Rural Economy ◽  
Swot Analysis ◽  
Easy Access ◽  
Microfinance Institutions ◽  
Human Resource Capacity ◽  
The Right ◽  
Internal And External Factors

in Toisapu Sub Vilage, micro business is dominated by women engaged in the informal sector who are members of a women's business group that has a local commodity processing business (Nutmeg Juice). The development and empowerment of Women's Microfinance Institutions (LKMP) is the right step in supporting the rural economy, because it is able to provide flexible services, especially in financing businesses that are not feasible to be funded by non-bankable financial institutions. This study aims to analyze the role of Hunilai LKMP and analyze internal and external factors to create a strategy to maintain the existence of microfinance institutions. Using the SWOT analysis method. The results of the study showed that the role of the Hunilai LKMP was able to change the wheels of the economy on a micro scale, provide easy access to capital in the form of funds, tools, training and be able to foster the confidence of LKMP Hunilai members in increasing their role in families and communities. The development strategy needed is to create a legal umbrella for LKMPs and other supporting policies in optimizing the role of LKMPs to alleviate poverty in rural areas, increase human resource capacity and strengthen cooperation with other stakeholders.

scholarly journals STRATEGI PENGEMBANGAN USAHA SAYURAN KANGKUNG ORGANIK MENGGUNAKAN METODE ANALISIS SWOT

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Edi Irawan ◽  
Achmad Syaichu ◽  
Nur Muflihah
Keyword(s):  
Product Development ◽  
Development Strategy ◽  
Swot Analysis ◽  
Great Influence ◽  
Market Penetration ◽  
Data Archiving ◽  
Product Certification ◽  
The Core ◽  
Is Strategy ◽  
The Right

AbstrakSebuah usaha haruslah memiliki perencanaan dan strategi yang matang. Strategi yang tepat tentu mempunyai pengaruh yang besar dalam perkembangan usaha itu sendiri. Penelitian ini mencoba meneliti tentang strategi pengembangan usaha sayuran organik di POMOSDA dengan menggunakan analisis SWOT. Hasil penelitian yang didapatkan bahwa berdasarkan posisi pada matriks IE, kelompok tani berada pada kuadran V. Inti strategi yang dapat diterapkan kelompok tani Gapoktan Japo adalah strategi Hold and maintain (Mempertahankan dan Memelihara), melalui strategi penetrasi pasar dan pengembangan produk. Hasil analisis SWOT didapatkan a) S-O yaitu mempertahankan dan meningkatkan pelayanan terhadap konsumen serta memperluas distribusi dan pemasaran. b) W-O yaitu mengusahakan sertifikasi produk serta meningkatkan pengarsipan data dan memanfaatkan peluang. c) S-T yaitu mempertahankan dan memelihara daerah pemasaran yang sudah ada. d) W-T yaitu menjalin kerjasama (net working) dengan perusahaan-perusahaan untuk mencari dan mendapatkan informasi pasar pertanian organik.Kata kunci : Strategi pengembangan, IFE, EFE, analisis SWOTAbstractA business should have a mature planning and strategy. The right strategy certainly has a great influence in the development of the business itself. This research tried to examine the strategy of developing organic vegetable business in POMOSDA using SWOT analysis. The result of the research is based on the position in IE matrix, farmer group is in quadrant V. The core of strategy that can be applied by farmer group Gapoktan Japo is strategy of hold and maintain (Keeping and Maintain), through strategy of market penetration and product development. The results of SWOT analysis obtained a) S-O is maintain and improve service to consumers and expand distribution and marketing. b) W-O is a ensuring product certification and improving data archiving and exploiting opportunities. c) S-T is keeping and maintaining existing marketing areas. d) W-T is establishing cooperation (net working) with companies to look forword and obtain information market organic farming.Keywords: Development strategy, IFE, EFE, SWOT analysis

scholarly journals Pengembangan Strategi Pelestarian Budaya di Sanggar Tari Bali Saraswati Yogyakarta

2017 ◽  
Vol 2 (2) ◽  
pp. 81-96
Author(s):  
Putu Merina Rahayu
Keyword(s):  
High School Students ◽  
Data Collection ◽  
Development Strategy ◽  
Swot Analysis ◽  
Matrix Analysis ◽  
Primary Data ◽  
General Strategy ◽  
School Students ◽  
Cultural Conservation ◽  
The Right

Penelitian mengenai Pengembangan Strategi Pelestarian Budaya di Sanggar Tari Bali Saraswati Yogyakarta bertujuan untuk mengidentifikasi strategi yang digunakan selama ini pada Sanggar Tari Bali Saraswati. Selain itu juga untuk menganalisis faktor internal dan eksternal serta memformulasikan pengembangan strategi yang dilakukan Sanggar Tari Bali Saraswati di Yogyakarta. Metode penelitian mengenai Pengembangan Strategi Pelestarian Budaya di Sanggar Tari Bali Saraswati Yogyakarta dilakukan dalam empat langkah, yaitu menentukan lingkup penelitian yang terdiri dari l okasi penelitian, objek penelitian dan subjek penelitian. Langkah kedua, melakukan teknik pengumpulan data yang terdiri dari dua poin yaitu pengumpulan data primer dan pengumpulan data sekunder. Ketiga, menentukan variabel yang dilakukan melalui dua faktor, yaitu faktor internal (kekuatan dan kelemahan) dan faktor ekstenal (peluang dan ancaman). Langkah terakhir yaitu melakukan analisis data dengan metode kualitatif dengan analisis SWOT. Hasil penelitian pertama, berdasarkan matrik IE Sanggar Tari Bali Saraswati berada pada posisi IV yaitu Stability Strategy. Tidak menambahnya program dan kurikulum pembelajaran yang telah diterapkan sanggar namun, diperjelas lagi dari materi pembelajaran, kurikulum yang ada dan standar kelulusan siswa. Kedua, berdasarkan kuadran analisis SWOT Sanggar Tari Bali Saraswati berada pada kua dran IV, yaitu retrenchment strategy, melepaskan diri dari KPB Purantara atau menentukan sekretariat yang tepat untuk dijadikan secretariat sanggar adalah strategi yang tepat dilakukan. Ketiga, berdasarkan analisis matrik SWOT strategi umum yang diperoleh yaitu menyelenggarakan kegiatan lomba tari Bali setiap semester untuk anak-anak tingkat SD, SMP dan SMA se-Yogyakarta. Bekerja sama dengan panitia upacara keagamaan Hindu (pangempon Pura) yang ada di Yogyakarta. Memberikan kesempatan kepada siswa untuk ikut berpartisipasi dalam kegiatan pengabdian (ngayah) dan event yang mengatasnamakan Sanggar Tari Bali Saraswati. Perlu meningkatkan kesadaran dan rasa memiliki dari pengelola Sanggar Tari Bali Saraswati, anggota KPB (Keluarga Putra Bali) Purantara dan Asrama Bali. Research on Cultural Conservation Development Strategy at Bali Saraswati Dance Studio Yogyakarta aims to identify the strategy used at Bali Saraswati Dance Studio. In addition, to analyze the internal and external factors and formulate the development of strategies conducted by Bali Saraswati Dance Studio in Yogyakarta. The research method on Cultural Conservation Development Strategy at Bali Saraswati Dance Studio is done in four steps, those are determining the scope of research consisting of research location, research object and research subject. The second step, perform data collection techniques consisting of two points: primary data collection and secondary data collection. Third, determine the variables made through two factors, namely internal factors (strengths and weaknesses) and extensions (opportunities and threats). The last step is to perform data analysis with qualitative method with SWOT analysis. The results of the first study, based on the matrix IE Bali Saraswati Dance Studio is in the fourth position of Stability Strategy. Not adding to the program and learning curriculum that has been implemented by the studio but made clear from the learning materials, the existing curriculum and the students' graduation standard. Second, based on quadrant of SWOT analysis Bali Saraswati Dance Studio is in quadrant IV, that is retrenchment strategy, breaking away from KPB Purantara or determining the right secretariat to be used as studio secretariat is the right strategy to do. Third, based on SWOT matrix analysis, the general strategy obtained is to hold Balinese dance activity every semester for elementary, junior and senior high school students in Yogyakarta. In cooperation with the committee of Hindu religious ceremonies (Pangempon Pura) in Yogyakarta. Provide opportunities for students to participate in the activities of devotion (ngayah) and the event on behalf of Bali Saraswati Dance Studio. Need to increase awareness and sense of ownership of Bali Saraswati Dance Studio, member of KPB (Family of Putra Bali) Purantara and Bali Dormitory.

scholarly journals STRATEGI PEMASARAN PAKET WISATA FULL DAY DI PT. TOUR EAST INDONESIA

Jurnal IPTA ◽  
2014 ◽  
Vol 2 (1) ◽  
pp. 17
Author(s):  
Putu Geni Jaya Ksamawan ◽  
I Made Kusuma Negara ◽  
I Putu Sudana
Keyword(s):  
Marketing Strategy ◽  
Human Resource Development ◽  
Development Strategy ◽  
Process Management ◽  
Swot Analysis ◽  
Matrix Analysis ◽  
Strategy Development ◽  
Travel Agents ◽  
The Right ◽  
Full Day

he development of increasing tourist arrivals to Bali led to the development of business and tourism in the world of business, one business trip in Bali. PT. Tour East Tours and Travel is the one of the travel agents in Bali in this to win the competition with other companies, the need for proper marketing strategy and correct. This study aims to determine the marketing strategy Full Day tour packages PT. Tour East Indonesia and what strategies can be implemented in the PT. Tour East Tours and Travel to boost sales of tour packages to tourists as well as winning the competition with other companies. In this study using Qualitative descriptive data analysis techniques combined with a SWOT analysis to figure out what the right strategy is used to market tour packages Full Day of PT. Tour East Indonesia. Based on the SWOT matrix analysis obtained a marketing strategy that can be applied to PT. Tour East Tours and Travel is a strategy creation and development of tourism products, increased promotion strategies, human resource development strategy, market segmentation strategy development, and strategies for improving the quality of products and services. From the results of this study can be given advice to the PT. Tour East Tours and Travel is improving service process management and define market segments and maintain the image of the internal and external environment, while maintaining a cooperative relationship, and held training to staff meetings.

scholarly journals Strategi Keunggulan Bersaing PT. Semen Tonasa dengan SWOT dan QSPM

2019 ◽  
Vol 1 (1) ◽  
Author(s):  
P. Sitorus Benget ◽  
Nursyamsi Idayanti ◽  
Sumardi Sumardi
Keyword(s):  
Competitive Advantage ◽  
Production Process ◽  
Cost Efficiency ◽  
Swot Analysis ◽  
External Factor ◽  
Market Penetration ◽  
Internal Factor ◽  
Descriptive Research ◽  
Factor Evaluation ◽  
The Right

In a very competitive market conditions the company must have a thorough understanding about the condition of its internal and external of the company to determine an appropriate strategy. This research aims to know the proper competitive advantage strategies for PT Semen Tonasa is done by. Descriptive research is done by collecting data through observation, FGD and interviews. After IFE (Internal Factor Evaluation) and EFE (External Factor Evaluation) and SWOT analysis, PT Semen Tonasa should focus their efforts on pursuing growth. Based on the analysis of the QSPM (Quantitative Strategic Planning Matrix) retrieved the right strategy to do is market penetration. PT Semen Tonasa should increase market share in the area of the market with a hefty profit margin do cost efficiency in every stage of the production process.

scholarly journals Development Strategy of Coffee Shop Business in Office Area Jakarta, Indonesia

2021 ◽  
pp. 35-40
Author(s):  
Bernard Hasibuan
Keyword(s):  
Development Strategy ◽  
Urban Areas ◽  
Swot Analysis ◽  
Group Discussion ◽  
Data Retrieval ◽  
Market Penetration ◽  
Analysis Method ◽  
Coffee Shop ◽  
Coffee Shops

The coffee shop culinary services industry is now growing rapidly in urban areas such as Jakarta.  The purpose of this study is to determine the priority strategy for the development of the coffee shop business. The study was designed using Quantitative Strategic Planning Matrix (QSPM) method which is also supported by IE Matrix and SWOT Analysis method. The data retrieval used is Focus Group Discussion (FGD) involving customers, management, and staff as respondents. The results of this study, matrix IE shows that the company is in Quadrant II growing and developing which means J.CO Donuts &Coffee needs to focus on carrying out intensive strategies such as market penetration, market development, and product development. The result of QSPM is a strategy to improve the quality of human resources services, to correct the shortcomings of workers' skills. This strategy can be realized in the form of training or refreshment to take employees to more advanced coffee shops.

scholarly journals STRATEGI PENGEMBANGAN USAHATANI BAWANG MERAH DI DESA SUNGAI GERINGGING KECAMATAN KAMPAR KIRI KABUPATEN KAMPAR PROVINSI RIAU

2021 ◽  
Vol 35 (1) ◽  
pp. 41-50
Author(s):  
Sri Ayu Kurniati
Keyword(s):  
Development Strategy ◽  
Survey Method ◽  
Good Prospect ◽  
Selling Price ◽  
Market Penetration ◽  
Regional Autonomy ◽  
Swot Matrix ◽  
The Government ◽  
Role Of The Government

Shallot plant has a good prospect to be developed if farmers have a desirability and ability to cultivate it. The purpose of this study was to identify the internal and external environment and to formulate a shallot farming development strategy. The research used a survey method located in Sungai Geringging Village, Kampar Kiri District, Kampar Regency and was selected 40 farmers as respondents. The data were analyzed using IFE, EFE and the SWOT. The results of external opportunities showed that Kampar Regency is a center for shallot cultivation, while fluctuations in the selling price of production were considered a threat factor. The use of the improved yielding seed was a strength, and a weakness was the transportation facility. The IE matrix indicated that the shallot farming is in cell III, so that it can carry out market penetration strategies and product development. The SWOT matrix showed that farming could carry out the WO (Weaknesses-Opportunities) strategy, namely with increasing optimally business capabilities related to capital loans, using applied technology through training.  It requires the role of the government in accessing modern markets and increasing the ability of farmers to do business through information technology facilities and regional autonomy policies.

scholarly journals AGRIBUSINESS DEVELOPMENT STRATEGY OF SOYBEAN COMMODITY IN SIGI REGENCY

2017 ◽  
Vol 3 (2) ◽  
Author(s):  
Eru Rengga Patra ◽  
Lien Damayanti ◽  
Yulianti Kalaba
Keyword(s):  
Human Resources ◽  
Development Strategy ◽  
Development Policy ◽  
Swot Analysis ◽  
Development Program ◽  
Alternative Strategy ◽  
Soybean Processing ◽  
The Government ◽  
The Right ◽  
Area Expansion

This research aimed to: 1) Knowing the strengths, weaknesses, opportunities and threats for agribusiness development of soybean commodity in Sigi Regency; 2) Knowing the right alternative strategy formula for the development of soybean commodity agribusiness in Sigi Regency; 3) Knowing the priority strategy that should be chosen for the agribusiness development of commodity soybean in Sigi Regency. This research purposively conducted in Sigi Regency from January to March 2017, and 6 respondents were chosen. SWOT analysis used to find alternative strategy, and QSPM analysis used to find priority strategy. The availability and productivity of the land is among the main strenghts, and the quality and quantity of human resources is among the main weaknesses.The main opportunity is the price of soybean commodity in the market, while imports of soybeans by the government is the main threats. The alternative and priority strategy that could be undertaken by the governmenr are : 1) Participatory motivation and farmers empowerment program; 2) Strengthening local soybean development policy that is pro-farmer; 3) Soybean cultivation development program through area expansion and land mapping; 4) Regional Agricultural Partnership; 5) Development of soybean processing industry.

scholarly journals Strategi Peningkatan Daya Saing Usaha Mikro Tempe Nasabah Lembaga Keuangan Mikro

2018 ◽  
Vol 6 (1) ◽  
pp. 48
Author(s):  
Arasy Alimudin , Ramadhan Prasetya Wibawa
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Financial Institution ◽  
Raw Material ◽  
Added Value ◽  
Selling Price ◽  
Microfinance Institutions ◽  
Soybean Price ◽  
Swot Matrix ◽  
The Right

<em>The problem faced by micro business tempe customer of micro financial institution (LKM) of Sidoarjo Regency so that can improve competitiveness of Micro Business of Tempe for business sustainability is loan interest rate and unstable of soybean price as main raw material of tempe product. The purpose of this study is to examine and determine alternative micro business tempe competitiveness strategy that has obtained financing from MFIs so as to create sustainability of business in the era of MEA competition amid widespread imports of soybeans. The method of research used mix method (mixed method) object of this research is micro entrepreneur of tempe product in village area sepande subdistrict of Sidoarjo district which is not member of cooperative and have become customer of Micro Finance Institution amount 10 person. The analysis method used in this research is SWOT Analysis, SWOT matrix then continued with QSPM (Quantitative Strategic Planning Matrix). The result of the research shows that the right competitiveness strategy is product development strategy by developing the type and variant of tempe product, especially the change of form and packaging which is more interesting and hygienic so that it can give the added value of the product and increase the selling price, which in turn will increase the business profit and can overcome the weaknesses in the burden of interest costs on loans provided by microfinance institutions.</em>

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