scholarly journals Analisis Green Image, Perceived Csr Capability Dan Customer Perception Of CSR Activities: Ethical CSR Terhadap Customer Loyalty

2021 ◽  
Vol 1 (2) ◽  
pp. 13
Author(s):  
Riska Ernawati ◽  
Ida Bagus Nyoman Udayana ◽  
LTH Hutami
Keyword(s):  
Customer Loyalty ◽  
Sampling Technique ◽  
Positive Influence ◽  
The Body ◽  
Body Shop ◽  
Probability Sampling ◽  
Customer Perception ◽  
Customer Perceptions ◽  
The Body Shop ◽  
Positive Effect

This study aims to see the effect of Green Image on Customer Perceptions of CSR Activities: Ethical CSR, The Effect of CSR Capability on Customer Perceptions of CSR Activities: Ethical CSR and the influence of Customer Perceptions on CSR Activities: Ethical CSR on Customer Loyalty. The population in this study were students and students of Sarjanawiyata Tamansiswa University who had used or are still using products from The Body Shop, with a sample of 105 respondents. The sampling technique in this study used a non-probability sampling technique with purposive sampling.The results showed that there was a positive effect of green image on customer perception of CSR activities: ethical CSR, there was a positive influence on perceived CSR capability on customer perception of CSR activities: ethical CSR and there was a positive effect on Customer Perception Of CSR Activities: Ethical CSR on Customer Loyalty.

scholarly journals PENGARUH GREEN MARKETING DAN BRAND IMAGE TERHADAP LOYALITAS PELANGGAN

2019 ◽  
Vol 8 (8) ◽  
pp. 5267
Author(s):  
I Gusti Ayu Tara Diani Sawitri ◽  
Gede Bayu Rahanatha
Keyword(s):  
Customer Loyalty ◽  
Sampling Method ◽  
Brand Image ◽  
The Body ◽  
Green Marketing ◽  
Improve Quality ◽  
Body Shop ◽  
Purposive Sampling ◽  
The Body Shop ◽  
Positive Effect

The study was conducted at The Body Shop in Denpasar City with a population of customers who have made repeated purchases of The Body Shop products in Denpasar City. With a sample of 100 respondents using a purposive sampling method. The results of the analysis show that the green marketing variable has a positive effect on customer loyalty and the brand image has a positive effect on customer loyalty. Suggestions that can be given to The Body Shop in Denpasar City should be to campaign more aggressively on The Body Shop program, which is bring back our bottle or recycle products so that consumers participate in maintaining the environment and are motivated to follow The Body Shop culture and improve quality that can increase high perceptions in the eyes of customers about the value and benefits derived from brand use and their satisfaction. Keywords: green marketing, brand image, customer loyalty

scholarly journals Pengaruh Green Brand dan Green Trust Terhadap Keputusan Pembelian Produk The Body Shop

2017 ◽  
Vol 6 (2) ◽  
Author(s):  
Yasri Yasri ◽  
Yunita Engriani ◽  
Maulina Rahmi
Keyword(s):  
Hypothesis Test ◽  
Secondary Data ◽  
Sampling Technique ◽  
Total Sample ◽  
The Body ◽  
Primary Data ◽  
Purchase Decision ◽  
Body Shop ◽  
The Body Shop ◽  
Green Trust

The purpose of this study is to analyze: (1) The influence of green brand on green trust, (2) The influence of green brand on purchase decision (3) The influence of green trust on purchase decision. This type of research is causative research. The population of this study are consumers who visited The Body Shop shop in Padang City. The sampling technique of this research is non probability sampling technique with accidental sampling method with total sample amounted to 100 people. The data used are primary data and secondary data. Data analysis technique used is path analysis. Hypothesis test in this research is done by t test. The result of the research showed: (1) Green brand significant and positive to green trust with value of acceptance 0.815 (2) Green brand significant and positive to purchase decision with value of acceptance 0,545 (3) Green trust significant and positive to purchase decision with value of acceptance 0,434.  Keywords: Green Brand, Green Trust, Purchase Decision

scholarly journals PENGARUH GREEN PERCEIVED VALUE TERHADAP GREEN REPURCHASE INTENTION YANG DIMEDIASI OLEH GREEN TRUST

2018 ◽  
Vol 7 (11) ◽  
pp. 5846
Author(s):  
Ni Putu Candradita Revita Sudita ◽  
Ni Wayan Ekawati
Keyword(s):  
Perceived Value ◽  
Sampling Technique ◽  
The Body ◽  
Repurchase Intention ◽  
Body Shop ◽  
The Public ◽  
Analysis Technique ◽  
The Body Shop ◽  
Green Trust

Environmental issues have been increasingly recognized by the public with the rise of news about global warming. This encourages consumers to better appreciate environmentally friendly products. This study aims to explain the effect of green perceived value on green repurchase intention mediated by green trust products of The Body Shop in Denpasar city. The number of samples in this study were 120 respondents by using purposive sampling technique. The analysis technique used in this research is path analysis technique. Based on the analysis result, it was found that green perceived value had positive and significant effect on green repurchase intention. Green perceived value has a positive and significant effect on green trust. Green trusts have a positive and significant influence on green repurchase intention. Green trusts significantly mediate the effect of green perceived value on green repurchase intention. The Body Shop should be more intensive in providing information about the benefits derived from using the product and must further improve the quality and quality of the product.   Keywords: Green Marketing, green perceived value, green trust, green repurchase intention.  

scholarly journals The Effect of Brand Equity and Electronic Word of Mouth (E - WOM) on Customer Satisfaction and Loyalty in E-commerce Marketplace

2021 ◽  
Vol 8 (4) ◽  
pp. 308-315
Author(s):  
Adhy Arya Hendrata ◽  
Netti Tinaprilla ◽  
Arief Safari
Keyword(s):  
Customer Satisfaction ◽  
Brand Equity ◽  
Customer Loyalty ◽  
Consumer Satisfaction ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Total Sample ◽  
Positive Influence ◽  
Electronic Word Of Mouth ◽  
Positive Effect

E-commerce in Indonesia is currently developing rapidly in line with the era of globalization. Brand equity and electronic word of mouth is one aspect that e-commerce really cares about. Tokopedia, Shopee, Lazada and Bukalapak are competing fiercely to maintain their competitive advantage by creating good brand equity. Therefore, it is interesting to learn about brand equity in building customer satisfaction and customer loyalty. The aim of this study is (1) Analyzing brand equity in the e-commerce marketplace, (2) Calculating the level of overall consumer satisfaction and loyalty to the four e-commerce marketplaces,(3) Identifying the elements of brand equity and electronic word of mouth that affect brand satisfaction and loyalty to the four e-commerce marketplace companies. The sampling technique in research uses non-probability sampling method with convenience sampling technique. This study used a total sample of 100 people service users of the e-commerce marketplace companies Tokopedia, Shopee, Lazada, and Bukalapak. Processed using SEM-PLS. Based on the research results, the elements of brand equity and electronic word of mouth have a positive influence on consumer satisfaction. In the Tokopedia and Shopee brands, there is one element of brand equity that has no effect, namely brand association and brand awareness. Lazada, one element that affects satisfaction, Bukalapak has a positive effect on satisfaction, namely electronic word of mouth. Consumer satisfaction has a significant positive effect on consumer loyalty. Keywords: E-Wom, Brand Equity, Customer Loyalty, Customer Satisfaction, SEM-PLS.

scholarly journals ANALISIS PENGARUH KEPUASAN, KUALITAS, DAN EXPERIENTIAL MARKETING TERHADAP WORD OF MOUTH APLIKASI WHATSAPP PADA MAHASISWA FEB UMT

2019 ◽  
Vol 6 (2) ◽  
Author(s):  
Hendi Eka Sumarga
Keyword(s):  
Data Analysis ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Positive Influence ◽  
Analysis Tool ◽  
Experiential Marketing ◽  
Probability Sampling ◽  
Know How ◽  
Independent Variables ◽  
Positive Effect

This study aims to analyze the effects of satisfaction, quality, andexperiential marketing on the creation of word of mouth in theapplication WhatsApp. This study uses three independent variables ofsatisfaction, quality, and experiential marketing with one dependentvariable ie word of mouth. The use of variables in this study is expectedto know how the process occurs and what are the factors driving thecreation of word of mouth in WhatsApp application. The sample of thisresearch is user of WhatsApp application from student of Faculty ofEconomics and Business of University of Muhammadiyah Tangerang.Samples were taken with non probability sampling technique. Dataanalysis of 160 respondents was done using Structural EquationModeling (SEM) as an analysis tool using LISREL 8.8 software. Based onthe results of data analysis, shows that: experiential marketing variableshave a positive influence and the greatest influence on word of mouthWhatsApp applications, satisfaction variable has a positive influence onword of mouth WhatsApp applications. The quality variable has theleast positive effect on word of mouth WhatsApp applications.

scholarly journals PENGARUH INTERPERSONAL INFLUENCE, ALTRUISM, DAN ENVIRONMENT KNOWLEDGE TERHADAP GREEN PURCHASING BEHAVIOUR KONSUMEN THE BODY SHOP YANG DIMEDIASI OLEH ENVIRONMENT ATTITUDE

2021 ◽  
Vol 13 (1) ◽  
pp. 47-61
Author(s):  
Yokie Radnan Kristiyono ◽  
Caroline Felim
Keyword(s):  
Environmentally Friendly ◽  
The Body ◽  
Interpersonal Influence ◽  
Managerial Implication ◽  
Body Shop ◽  
Purchasing Behaviour ◽  
Green Purchasing ◽  
The Body Shop ◽  
Buying Behaviour ◽  
Positive Effect

Abstract-This research was conducted to determine the relationship between interpersonal influence, altruism, environmental knowledge and green purchasing behaviour mediated by environmental attitudes towards consumers of The Body Shop in the Jakarta, Tangerang, Depok, Bekasi and Bogor areas. This research will focus on consumers of The Body Shop where the researchers conducted this research because the awareness of young consumers towards environmentally friendly products is still low. This research was conducted using a quantitative approach. The data used in this study were collected through an instrument in the form of an electronic questionnaire, namely Google Form that was spread on social media. The findings of this research show that interpersonal influence has a positive and significant effect on environment attitude; altruism has a positive effect on environment attitude; environment knowledge has no positive effect on environment attitude; and environment attitude has a positive effect on green purchasing behaviour. The managerial implication that can be given from this research is that marketers can increase consumer knowledge of the environment so that it can encourage consumers to pay attention to their attitudes towards the environment and can lead to consumer buying behaviour for environmentally friendly products. Keywords: Interpersonal Influence; Altruism; Environment Knowledge; Green Purchasing Behavior; Environment  Attitude

Analisa Pengaruh Professionalism dan Rewards Terhadap Job Satisfaction Serta Implikasinya Pada Organizational Commitment; Telaah Pada Sopir Taksi Konvensional Bandara Soekarno-Hatta

2018 ◽  
Vol 9 (2) ◽  
pp. 1-17
Author(s):  
Aldo Winata
Keyword(s):  
Job Satisfaction ◽  
Organizational Commitment ◽  
Structural Equation ◽  
Sampling Technique ◽  
Positive Influence ◽  
Primary Data ◽  
Equation Modeling ◽  
Taxi Driver ◽  
Probability Method ◽  
Positive Effect

Jakarta is the place where the largest number of land transportation in Indonesia, according to Djarot in Kompas.com article, vehicles every day increased about 1500 units. And according to an article from Liputan 6, revenue from conventional taxi drivers dropped dramatically after the entry of online transport by 40-50% during 2016 due to the entry of online transport. Conventional taxi companies must immediately anticipate this phenomenon so that their human resources can survive in the company. The purpose of this research are first, to know is there a positive effect from professionalism factors to organizational commitment and job satisfaction. Second, to know job satisfaction factors have a positive effect to organizational commitment. And the last is to know is there a positive effect from rewards factors to job satisfaction and organizational commitment’s factors. This research uses descriptive method with non-probability method. Through judgmental sampling technique, primary data collection was obtained from questionnaire distribution to conventional taxi driver of Soekarno-Hatta Airport. The data has been collected and then obtained by using Structural Equation Modeling (SEM). The result of this research indicates that there is positive influence from professionalism to organizational commitment but the data do not support the hypothesis, there is positive influence from professionalism to job satisfaction, but there’s negative effect between job satisfaction and organizational commitment, there is positive relation of rewards to job satisfaction, Finally there is a positive effect of rewards on organizational commitment. Keywords: organizational commitment, professionalism, rewards, job satisfaction, ecommerce, conventional taxi driver.

GA: Armani’s Giorgio Armani

2018 ◽  
Author(s):  
Paul Brooker ◽  
Margaret Hayward
Keyword(s):  
Final Section ◽  
The Body ◽  
Body Shop ◽  
The Third ◽  
Haute Couture ◽  
Fashion Designer ◽  
The Body Shop ◽  
The Uk ◽  
Career Woman

The Armani high-fashion example illustrates the importance of adaptive rational methods in his founding and developing of an iconic high-fashion firm. Armani adapted stylistically to fashion’s new times in the 1970–80s by creating a new style catering for the career woman. His stylistic adaptation is compared with that of another famous Italian fashion designer, Versace, who instead modernized haute couture fashion and created a succession of glamourous styles. Both leaders exploited the same opportunity but in different ways. The third section compares these leaders’ legacies in the 1990s–2000s and assesses from a long-term perspective how capably they had used adaptive rational methods. The final section shifts the focus from fashion to the cosmetics industry and from Italy to the UK. Anita Roddick used adaptive rational methods to establish The Body Shop corporation in the 1970s–80s. However, she then abandoned rational methods with dire results for her corporation in the 1990s.

Konsekuensi Green Trust Terhadap Green Perceived Value, Green Perceived Risk dan Green Repurchase Intention

2020 ◽  
Vol 19 (2) ◽  
pp. 62-74
Author(s):  
Destya Lisnaningrum ◽  
Sabihaini Sabihaini ◽  
Abdul Ghofar
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Perceived Value ◽  
The Body ◽  
Equation Modeling ◽  
Repurchase Intention ◽  
Sample Collection ◽  
Body Shop ◽  
The Body Shop ◽  
Green Trust

This study determine the effect of green perceived value and green perceived risk on green repurchase intention mediated by green trust in customers of The Body Shop products in the Special Region of Yogykarta. The independent variables are green perceived value and green perceived risk. The dependent variable is a green repurchase intention. Green trust is a mediating variable. The population in this study are customers of The Body Shop products. Sample collection is done by area sampling techniques by grouping DIY into 5 groups, namely Bantul, Gunungkidul, Kota Yogyakarta, Kulon Progo, Sleman and the purposive sampling with the criteria of having made at least 2 purchases of The Body Shop products number of 150 respondents. The data analysis method used in this study is structural equation modeling (SEM). The results of this study are If consumers feel the benefits of a product towards the environment is high, it will increase trust and repurchase in the product. If consumers have a negative perception of a product that is high it will reduce trust and reduce interest in repurchasing the product. Consumer trust in products can mediate consumer ratings of the benefits received, negative perceptions and repurchase in the product.

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