scholarly journals PENGARUH KEPUASAN KONSUMEN DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS KONSUMEN PRODUK SEPEDA MOTOR HONDA (Studi Kasus Pada Galaxy Motor Kediri)

2019 ◽  
Vol 1 (1) ◽  
Author(s):  
Dinar Faranisa ◽  
Sudjiono Sudjiono ◽  
Endang Girahani
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Consumer Loyalty ◽  
Brand Trust ◽  
Test Analysis ◽  
Instrument Validity ◽  
Regression Test ◽  
Simultaneous Influence ◽  
Collection Methods

This study aims to analyze the effect of customer satisfaction and brand trust on consumer loyalty. The problems in this study are (1) How is the influence of customer satisfaction on consumer loyalty, (2) how the influence of brand trust on customer satisfaction and (3) how the simultaneous influence of customer satisfaction and brand trust on consumer loyalty. The population in this study were all Honda motorcycle consumers at Galaxy Motor Dealers. Sampling using accidental sampling (roscoe) technique to obtain a sample of 60 respondents. Data collection methods used were questionnaires and interviews. The data analysis method used is the test instrument (validity test and reliability test), Multiple linear regression test analysis, t test and F test. The results of the study obtained multiple linear regression equation Y = -0.963+ 0.121X1 + 0.415X2 + e. Based on the results of the study it can be concluded (1) There is a significant but not significant effect on customer satisfaction on consumer loyalty, (2) there is a significant influence between brand trust and consumer loyalty (3) there is a significant effect between customer satisfaction and brand trust on consumer loyalty . Penelitian ini bertujuan untuk menganalisis pengaruh kepuasan konsumen dan kepercayaan merek terhadap loyalitas konsumen. Permasalahan dalam penelitian ini adalah (1) Bagaimana pengaruh kepuasan konsumen terhadap loyalitas konsumen, (2) bagaimana pengaruh kepercayaan merek terhadap kepuasan konsumen dan (3) bagaimana pengaruh secara simultan antara kepuasan konsumen dan kepercayaan merek terhadap loyalitas konsumen. Populasi dalam penelitian ini adalah seluruh konsumen sepeda motor Honda pada Dealer Galaxy Motor. Penarikan sampel menggunakan teknik accidental sampling (roscoe) sehingga diperoleh sampel 60 responden. Metode pengumpulan data yang digunakan adalah kuesioner dan wawancara. metode analisis data yang digunakan adalah uji instrumen (uji validitas dan uji reliabilitas), Analisis uji Regresi linier berganda, Uji t dan uji F. Hasil penelitian diperoleh persamaan regresi linier berganda Y = -0,963+ 0,121X1 + 0,415X2+e. Berdasarkan hasil penelitian dapat disimpulkan (1) Terdapat pengaruh tetapi tidak signifikan antara kepuasan konsumen terhadap loyalitas konsumen, (2) terdapat pengaruh yang signifikan antara kepercayaan merek terhadap loyalitas konsumen da (3) terdapat pengaruh yang signifikan antara kepuasan konsumen dan kepercayaan merek terhadap loyalitas konsumen.

scholarly journals ANALISIS PENGARUH KUALITAS PRODUK, PROMOSI, KEPERCAYAAN MEREK, DAN KEPUASAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA VARIO (Studi pada pengguna Motor Honda Vario di Kecamatan Muara Bulian)

2018 ◽  
Vol 18 (1) ◽  
pp. 116
Author(s):  
Siti Marlina AZ
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Test Validity ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Test Analysis ◽  
Regression Test ◽  
Quality Of Products

The purpose of this study was to analyze the influence of the quality of the products, promotions, brand trust and satisfaction of consumers against purchasing decisions (case study of user Honda Vario Muara Bulian district). The number of samples in the study was 80 respondents and convience method using sampling. This research method using multiple linear regression test analysis. The results of this study showed that the quality of the products, promotions, brand and trust our satisfaction of influential consumers significantly to purchasing decisions. Test the quality of the data used in this study using the test validity and reliability as for testing the validity, reliability, while for hypothesis testing in this study using a coefficient determination test, test and test F T. multiple linear regression test results it can be concluded that there is a significant influence of the variable quality of products, promotions, brand, trust and satisfaction of consumers against purchasing decisions.Keyword: product quality, promotion, brand Trust, satisfaction of consumers and purchasing decisions.

scholarly journals THE EFFECT OF CUSTOMER EXPERIENCE AND BRAND TRUST ON CUSTOMER LOYALTY ON ALLBAIK CHICKEN

2020 ◽  
Vol 1 (2) ◽  
pp. 115-125
Author(s):  
Hendri Antara ◽  
Siswanto Siswanto ◽  
Eska Prima Monique Damarsiwi
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Customer Loyalty ◽  
Customer Experience ◽  
Brand Trust ◽  
Analysis Method ◽  
Significance Level ◽  
Regression Test ◽  
Simultaneous Influence

The purpose of this study was to determine the effect of customer experience and brand trust on customer loyalty at Allbaik Chicken Sawah Lebar, Bengkulu City. The sample in this study were 50 customers who  made purchases at Allbaik Chicken Sawah Lebar Kota Bengkulu. Data collection using a questionnaire and the method of analysis used is multiple linear regression, test of determination and hypothesis testing.The sample in this study were 50 customers who  made purchases at Allbaik Chicken Sawah Lebar Kota Bengkulu. Data collection using a questionnaire and the method of analysis used is multiple linear regression, test of determination and hypothesis testingThe sample in this study was 50 customers who made purchases at Allbaik Chicken Sawah Lebar Kota Bengkulu. Data collection using a questionnaire and the analysis method used is multiple linear regression, the test of determination, and hypothesis testing.The results of the t-test regression analysis of the customer experience brand trust variable have a partially significant effect on the customer loyalty variable of consumers at Allbaik Chicken Sawah Lebar, Bengkulu. The results of the F test at the 0.05 significance level explain that the variables of customer experience and brand trust have a significant simultaneous influence on consumer customer loyalty at Allbaik Chicken Sawah Lebar Kota Bengkulu.

Pengaruh Kualitas Produk, Kepuasan Pelanggan, Hambatan Beralih Dan Kepercayaan Merek Terhadap Retensi Pelanggan Wardah Kosmetik Di Kabupaten Klaten

2020 ◽  
Vol 17 (2) ◽  
Author(s):  
Amelia Galuh Werdaningrum ◽  
Faizal Ardiyanto
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Sampling Method ◽  
Customer Retention ◽  
Sampling Technique ◽  
Brand Trust ◽  
Probability Sampling ◽  
Switching Barriers

This research aims to determine the effect of product quality, customer satisfaction, switching barriers, and brand trust on customer retention. The sample in this research was 116 respondents of Wardah Cosmetics customers from Klaten Regency. This research used one of non probability sampling technique which is purposive sampling method. This study is also using multiple linear regression to analyze the collected data. The results in this research are product quality, customer satisfaction, switching barriers, and brand influence customer retention both partially and simultaneously.

scholarly journals Pengaruh Pelayanan Dan Kualitas Produk Terhadap Kepuasan Pelanggan Indomaret Sukawati Kabupaten Gianyar

2020 ◽  
Vol 2 (2) ◽  
pp. 110-119
Author(s):  
Ni Luh Bella Citra Dewi ◽  
Ni Ketut Murdani ◽  
Ni Luh Ketut Ayu Sudha Sucandrawati
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Sampling Technique ◽  
Total Sample ◽  
Literature Study ◽  
Analysis Technique ◽  
Regression Test

The study entitled “The Effect of Product Quality and Service on Indomaret Sukawati Customer Satisfaction in Gianyar Regency” aims to determine the significant effect of service and product quality on customer satisfaction at Indomaret Celuk Sukawati Branch, Gianyar, both on a persial and simultaneous basis. Data collection techniques using questionnaires as well as methods of observation, literature study and interviews. Analysis technique with multiple linear regression test, F-test, t-test, and determination test. In determining the sample the researcher uses purposive sampling technique with a total sample of 70 respondents.The results of the Influence of Product Quality and Service on Indomaret Sukawati’s Customer Satisfaction in Gianyar Regency are Services that have a positive and significant effect on Customer Satisfaction, Product Quality has a positive and significant effect on Customer Satisfaction, so it can be concluded that Service and Product Quality variables have a significant effect on Customer Satisfaction Indomaret minimarket, Jalan Raya Celuk Sukawati, Gianyar Regency.

scholarly journals PENGARUH KOMPETENSI DAN DISIPLIN KERJA TERHADAP KEPUASAN PELANGGAN DI KANTOR PELAYANAN KEKAYAAN NEGARA DAN LELANG (KPKNL) PALU

2020 ◽  
Vol 4 (2) ◽  
pp. 103-112
Author(s):  
Sri Dwi Ratih Wijayanti ◽  
Lina Mahardiana ◽  
Risnawati Risnawati
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Quantitative Research ◽  
Test Results ◽  
Significance Level ◽  
Analysis Techniques ◽  
Regression Test ◽  
The Relationship

This study aims to: know and analyze whether the Competence and Discipline Work simultaneously and partially effect on Customer Satisfaction in the Office of State Assets and Auction (KPKNL) Palu. This study uses quantitative research which is a study that aims to explain the relationship between two or more variables with a sample of 49 customers and data analysis techniques used are multiple linear regression. The results of hypothesis analysis and testing can be concluded that: (1) based on regression test results obtained sig. F of 0.00 <0.05, which can be interpreted that the variable Competence and Work Discipline affect simultaneously to Customer Satisfaction. (2) based on regression test results obtained Competence variables have significance level t sig. 0.010 <α 0.05, which can be interpreted that the variable Competence partially significant effect on customer satisfaction. (3) based on the regression test results obtained variable Work Discipline has significance level t sig. 0,000 <α 0.05, which can be interpreted that the variable Work Discipline partially significant effect on Customer Satisfaction. Penelitian ini bertujuan untuk: mengetahui dan menganalisis apakah Kompetensidan Disiplin Kerjaberpengaruh secara serempak dan parsial terhadap Kepuasan Pelanggan di Kantor Pelayanan Kekayaan Negara dan Lelang (KPKNL) Palu. Penelitian ini menggunakan penelitian kuantitatif yang merupakan penelitian yang bertujuan untuk menjelaskan hubungan antara dua variabel atau lebih dengan sampel 49 pelanggan dan teknik analisis data yang digunakan adalah regresi linear berganda.Hasil analisis dan pengujian hipotesis dapat disimpulkan bahwa: (1) berdasarkan hasil uji regresi diperoleh sig. F sebesar 0,00 < 0,05, yang dapat diartikan bahwa variabel Kompetensidan Disiplin Kerjaberpengaruh secara serempak terhadap Kepuasan Pelanggan. (2) berdasarkan hasil uji regresi diperoleh variabel Kompetensimemiliki tingkat signifikasi t sig. 0,010 < α 0,05, yang dapat diartikan bahwa variabel Kompetensisecara parsial berpengaruh signifikan terhadap kepuasan pelanggan. (3) berdasarkan hasil uji regresi diperoleh variabel Disiplin Kerja memiliki tingkat signifikasi t sig. 0,000 < α 0,05, yang dapat diartikan bahwa variabel Disiplin Kerja secara parsial berpengaruh signifikan terhadap Kepuasan Pelanggan.

scholarly journals Analisis Harga, Inovasi Produk, Promosi dan Proses Bisnis Terhadap Kepuasan Konsumen Bakso Aci Tata Snack Kediri

2020 ◽  
Vol 5 (2) ◽  
pp. 198
Author(s):  
Marwita Andarini ◽  
Nur Laely ◽  
Wigati Wigati ◽  
Nurul Laily
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Product Innovation ◽  
Business Processes ◽  
Online Questionnaire ◽  
Independent Variables ◽  
Regression Test ◽  
Influential Variable ◽  
Snack Products

The development of food products, especially snack products, which has an attraction to try and carry out this research, is the aci meatball product produced by Tata Snack, which is located in Ngadiluwih, Kediri. This study aims to determine the effect of price, product innovation, promotion and business processes on customer satisfaction partially and simultaneously. The population used was 163 consumers obtained from purchase data from December 1, 2019 to January 30, 2020. The sample size in this study used the Slovin formula, with a sample of 116 respondents. The 116 respondents contacted to fill out an online questionnaire, then recapitulated the data with a total of 116 respondents. Followed by multiple linear regression test with the results if the customer satisfaction with one unit of work increased by 0.05, innovation increased by 0.146, promotion increased by 0.058 and business processes increased by 0.402. Partially these variables do not have a significant effect on customer satisfaction, while simultaneously the independent variables are able to work together and the most influential variable is product innovation. This study has a percentage of 73.4% which can be explained, while the remaining 0.266 is not explained in this study Perkembangan produk makanan khususnya produk camilan yang memiliki daya tarik untuk dicoba dan dilakukan penelitian ini, adalah produk bakso aci yang diproduksi oleh Tata Snack, yang berlokasi di Ngadiluwih, Kediri. Penelitian ini bertujuan untuk mengetahui pengaruh harga, inovasi produk, promosi dan proses bisnis terhadap kepuasan konsumen secara parsial dan simultan. Populasi yang digunakan sebesar 163 konsumen yang didapat dari data pembelian sejak 1 Desember 2019 sampai dengan 30 Januari 2020. Besarnya sampel pada penelitian ini menggunakan rumus Slovin, dengan sampel responden sejumlah 116 orang. Responden tersebut dihubungi untuk mengisi kuisioner secara online sebanyak 116 responden, kemudian dilakukan rekapitulasi data dengan jumlah 116 responden. Dilanjutkan uji regresi linier berganda dengan hasil jika kepuasan konsumen bekerja 1 satuan terhadap harga meningkat sebesar 0,05, inovasi meningkat sebesar 0,146, promosi meningkat sebesar 0,058 dan proses bisnis meningkat sebesar 0,402. Secara parsial variabel tersebut tidak berpengaruh signifikan terhadap kepuasan konsumen, sedangkan secara simultan variabel bebas mampu bekerja bersama – sama dan variabel yang paling berpengaruh adalah inovasi produk. Penelitian ini memiliki prosentase sebesar 73,4% yang dapat dijelaskan, sedangkan sisanya sebesar 0,266 tidak dijelaskan pada penelitian ini

scholarly journals The Influence of School Leadership and Work Motivation toward Teacher’s Discipline

2020 ◽  
Vol 1 (1) ◽  
pp. 32-44
Author(s):  
Darmiati Darmiati ◽  
Muhammad Kristiawan ◽  
Rohana Rohana
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
School Leadership ◽  
Quantitative Methods ◽  
Work Motivation ◽  
Questionnaire Data ◽  
Simple Linear Regression ◽  
Test Analysis ◽  
Analysis Techniques ◽  
Regression Test

This study determined the effect of school leadership on the work discipline of teachers in Madrasah Tsanawiyah Negeri Ogan ilir. This research used quantitative methods with correlational types. Data were collected using a questionnaire. Data were analyzed using simple linear regression test analysis techniques and multiple linear regression. The results showed that 1) principal's leadership has a significant effect on teacher discipline; 2) work motivation has a significant effect on teacher discipline; and 3) principal's leadership and work motivation together have a significant effect on the work discipline.

DAMPAK SENSE, FEEL, THINK, ACT, RELATE DAN BRAND IMAGE TERHADAP KEPUASAN PELANGGAN CAFE DI SURABAYA

2020 ◽  
Vol 4 (1) ◽  
pp. 23-36
Author(s):  
Lilik Indrawati ◽  
Devi Dian Amalia
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Brand Image ◽  
Test Reliability ◽  
Linear Effect ◽  
Independent Variables ◽  
Regression Test ◽  
Test Result

ABSTRACT This research was conducted on 150 respondens, through a questionnaire. The analysis used in this study uses the validity test, reliability test, classic assumption test, multiple linear regression test,determinant coefficient, and test. The results of data processing SPSS 22.0, namely: Sense has no effect on customer satisfaction PaperCup Coffee Surabaya because the value of t count < t table (1.030<1.977), then H0 is accepted and H1 is rejected. This means that there is no significant influence between sense and customer satisfaction at PaperCup Coffee Surabaya. Feel does not affect customer satisfaction PaperCup Coffee Surabaya because the value of t arithmetic < t table (0.953< 1.977) then H0 is accepted and H1 is rejected. This means that is no significant influence between feel and customer satisfaction at PaperCup Coffee Surabaya. Think does not affect customer satisfaction PaperCup Coffee Surabaya because the value of t arithmetic <t table ( 1.158 <1.977), then H0 is accepted and H1 is rejected. This means that there is no significant influence between think and customer satisfaction at PaperCup Coffee Surabaya. Act affects customer satisfaction of paperCup Coffee Surabaya because the t value < t table (3.244> 1.977) with a significant level 0f 0.001< 0.050, then H0is rejected and H1 is accepted. This means that there is a significant influence between act and customer satisfaction at PaperCup Coffee Surabaya.Relate to customer satisfaction PaperCup Coffee Surabaya because t count value< t table (2.530> 1.977) with a significant level of 0.012 < 0.050, then H0 is rejected and H1 is accepted.This means that there is a significant influence between relate and customer satisfaction at PaperCup Coffee Surabaya. Brand Image has no effect customer satisfaction PaperCup Coffee Surabaya because the value of t arithmetic <t table (1.942<1.977), then H0 is accepted and H1 is rejected.This means that there is no significant influence between brand image and customer satisfaction at PaperCup Coffee Surabaya.Regression test result of multiple linear effect of the 6 independent variables that have the greatest contribution is act variable (X4) that is 0.328 or 32.8%. The result of the determinant coefficient show and adjusted R square of 0.441 (44.1%, meaning that the independent variables are sense (X1), feel (X2), Think (X3), Act (X4), Relate (X5) and Brand Image (X6) contributes moderately to the dependent variable, Customer Satisfaction (Y). The result of multiple linear regression: Y= 3.078+0.075X1+0.095X2+0.107X3+0.328X4+0.253X5+0.176X6. Based on the results of the study it can be concluded that the results of the adjusted R square of 0.441 0r 44.1%,which mreans, the independent variables are sense (X1), feel (X2), Think (X3), Act (X4), Relate (X5) and Brand Image (X6)contributes moderately to the dependent variable, Customer Satisfaction (Y).

scholarly journals PENGARUH KUALITAS PRODUK, HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA CAFE KO.WE.COK DI SOLO

2021 ◽  
Vol 6 (1) ◽  
pp. 1
Author(s):  
Evi Laili Kumrotin ◽  
Ari Susanti
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Test Method ◽  
Primary Data ◽  
F Test ◽  
Validity Test ◽  
Normality Test ◽  
Regression Test

Product quality is a condition of labor, tasks, processes and an environment with changing conditions for the fulfillment of daily needs. Which in this case shows that the quality of the product has a function that can satisfy consumers in meeting consumer product needs. The object of this research is Cafe KO.WE.COK Solo. To determine whether or not a product quality, price and service quality affect customer satisfaction is the aim of this study. Using a questionnaire including primary data to analyze the data in this study. The sample taken in this study were 50 respondents and the sampling technique used was accidental sampling. The results of the study used the validity test method, reliability test, classical assumption test, multiple linear regression test, T test, F test, and the coefficient of determination test. From the calculation of the validity test the value of r results is greater (>) than the value of r table, so the validity test has valid results. From the calculation of reliability it is said to be reliable or reliable. From the research results, the classical assumption test consisting of normality test, multicollinearity test and heteroscedasticity test. Shows normality test results and does not occur multicollinearity and heteroscedasticity does not occur. The multiple linear regression test shows that these variables can increase customer satisfaction at the KO.WE.COK Solo cafe. In the F test, the three X variables are said to be jointly influencing and related to customer satisfaction.

scholarly journals Pengaruh Kualitas Layanan dan Harga Bersaing Terhadap Kepuasan Pelanggan Tangki Air Penguin Pada Toko Bahan Bangunan di Gading Serpong

2020 ◽  
Vol 3 (2) ◽  
pp. 54
Author(s):  
Retno Wulansari ◽  
Ramdan Novianto
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Strong Relationship ◽  
Multiple Linear Regression Analysis ◽  
Water Tank ◽  
Regression Test

AbstractWater tank product Company facing a challenge to provide quality services and competitive prices to get customer satisfaction. The objectives of this study is to analysis quality of service, price and customer satisfaction of Penguin Water Tank products at Mitra 10 Gading Serpong Store. Are there relationship between service quality and price to customer satisfaction ? Using associative and quantitative method. Data analysis methods used linear regression test, multiple linear regression test, r replacement test , determination coefficient test (R ²), hypothesis test t test and f test. Based on the results of the study, service quality, price and customer satisfaction in the water tank Penguin product at Mitra 10 Gading Serpong is  good. The results of multiple linear regression analysis obtained a regression equation Y = 0.158 + 0.533X1 + 0.462X2. The results of the consideration coefficient (r) of 0.842 which means there is a strong relationship between service quality, price and customer satisfaction.Key World: Customer Satisfaction; Price; Service QualityAbstrakProdusen produk tangki air menghadapi tantangan untuk memberikan pelayanan yang berkualitas dan harga bersaing untuk  mendapatkan kepuasan konsumen. Penelitian ini bertujuan untuk mengetahui bagaimana kualitas pelayanan, harga dan  kepuasan pelanggan produk Tangki Air Penguin pada Toko Mitra 10 Gading Serpong, serta untuk mengetahui apakah terdapat pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan pada produk Tangki Air Penguin? Metode penelitian yang di gunakan adalah metode assosiatif dengan pendekatan kuantitatif.  Metode analisis data menggunakan  uji regresi linier sederhana, uji regresi linier berganda, uji koefisien korelasi (r), uji koefisien determinasi (R²), uji hipotesis uji t dan uji f. Berdasarkan hasil penelitian, kualitas pelayanan, harga dan kepuasan pelanggan pada tangki air merek Penguin sudah baik. Hasil analisis regresi linier berganda diperoleh persamaan regresi Y = 0,158+ 0,533X1 + 0,462X2,. Hasil koefisien korelasi (r) sebesar 0,842 yang berarti terdapat hubungan yang “kuat” antara kualitas pelayanan, harga  dan kepuasan pelanggan. Kata kunci: Harga; Kepuasan Pelanggan; Kualitas Pelayanan

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