scholarly journals ANALISIS PENGARUH KUALITAS PRODUK, PROMOSI, KEPERCAYAAN MEREK, DAN KEPUASAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA VARIO (Studi pada pengguna Motor Honda Vario di Kecamatan Muara Bulian)

2018 ◽  
Vol 18 (1) ◽  
pp. 116
Author(s):  
Siti Marlina AZ
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Test Validity ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Test Analysis ◽  
Regression Test ◽  
Quality Of Products

The purpose of this study was to analyze the influence of the quality of the products, promotions, brand trust and satisfaction of consumers against purchasing decisions (case study of user Honda Vario Muara Bulian district). The number of samples in the study was 80 respondents and convience method using sampling. This research method using multiple linear regression test analysis. The results of this study showed that the quality of the products, promotions, brand and trust our satisfaction of influential consumers significantly to purchasing decisions. Test the quality of the data used in this study using the test validity and reliability as for testing the validity, reliability, while for hypothesis testing in this study using a coefficient determination test, test and test F T. multiple linear regression test results it can be concluded that there is a significant influence of the variable quality of products, promotions, brand, trust and satisfaction of consumers against purchasing decisions.Keyword: product quality, promotion, brand Trust, satisfaction of consumers and purchasing decisions.

scholarly journals PENGARUH KUALITAS PRODUK, PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN VARIASI AUDIO MOBIL DI SUBUR AUDIO WORKSHOP PURWOKERTO

Media Ekonomi ◽  
2017 ◽  
Vol 17 (1) ◽  
pp. 33
Author(s):  
Akbar Rakhman ◽  
Tri Septin Muji Rahayu
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Analytical Method ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Quality Product ◽  
Car Audio ◽  
Quality Of Products ◽  
Variable Quality

This study aimed to analyze the effect of product quality, promotion, and price in the purchasing decision on car audio variations at consumer Subur Audioworkshop Purwokerto either partially or simultaneouslly. Methods used in sampling is sampling purposive sampling based on consideration for adjusting the criteria in order to improve the accuracy of the study sample. The analytical method used was multiple linear regression with the significant level (α) of 0,05. Results of this study showed that the quality of products significantly influence consumers' purchasing decisions, with significant value of 0,000 is less than 0,05. Variable promotion significantly influence consumers' purchasing decisions, with significant value of 0,001 is less than 0,05. Variable quality product significantly affect the purchasing decisions, with significant value of 0,000 is less than 0,05. Variable quality products, promotions and prices simultaneously influence the purchasing decisions of consumers, with a significant value of 0,000 is less than 0,05. Keywords: Quality of Product, Promotion, Price and Purchase Decision

scholarly journals PENGARUH KUALITAS PRODUK, SUASANA TEMPAT DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RUMAH MAKAN ASIH JAYA BABAT

2019 ◽  
Vol 2 (2) ◽  
pp. 175-188
Author(s):  
Nawari Nawari ◽  
Siska Dwi Setyawati
Keyword(s):  
Quality Of Service ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Analytical Method ◽  
Significant Positive Effect ◽  
Purchasing Decisions ◽  
Negative Effect ◽  
Quality Of Products ◽  
Positive Effect

Nowadays the competition in the culinary world is growing rapidly, especially restaurants or restaurants, this phenomenon has only recently been booming, now we easily find everywhere, both large restaurants and simple houses (warungs). Therefore marketing is very important to support the success of a business. The purpose of this study is to find out the quality of the product, the atmosphere of the place and the quality of service to the purchasing decision at the Asih Jaya Babat restaurant. The method in this study is quantitative by distributing questionnaires to 67 respondents. The analytical method used is multiple linear regression, classical assumption test, partial t test and simultaneous f test. The results of this study indicate that the quality of products has a significant positive effect on purchasing decisions, the atmosphere of the place has a positive and significant effect, and the quality of service has a negative effect on purchasing decisions at the Asih Jaya Babat restaurant.

scholarly journals PENGARUH KEPUASAN KONSUMEN DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS KONSUMEN PRODUK SEPEDA MOTOR HONDA (Studi Kasus Pada Galaxy Motor Kediri)

2019 ◽  
Vol 1 (1) ◽  
Author(s):  
Dinar Faranisa ◽  
Sudjiono Sudjiono ◽  
Endang Girahani
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Consumer Loyalty ◽  
Brand Trust ◽  
Test Analysis ◽  
Instrument Validity ◽  
Regression Test ◽  
Simultaneous Influence ◽  
Collection Methods

This study aims to analyze the effect of customer satisfaction and brand trust on consumer loyalty. The problems in this study are (1) How is the influence of customer satisfaction on consumer loyalty, (2) how the influence of brand trust on customer satisfaction and (3) how the simultaneous influence of customer satisfaction and brand trust on consumer loyalty. The population in this study were all Honda motorcycle consumers at Galaxy Motor Dealers. Sampling using accidental sampling (roscoe) technique to obtain a sample of 60 respondents. Data collection methods used were questionnaires and interviews. The data analysis method used is the test instrument (validity test and reliability test), Multiple linear regression test analysis, t test and F test. The results of the study obtained multiple linear regression equation Y = -0.963+ 0.121X1 + 0.415X2 + e. Based on the results of the study it can be concluded (1) There is a significant but not significant effect on customer satisfaction on consumer loyalty, (2) there is a significant influence between brand trust and consumer loyalty (3) there is a significant effect between customer satisfaction and brand trust on consumer loyalty . Penelitian ini bertujuan untuk menganalisis pengaruh kepuasan konsumen dan kepercayaan merek terhadap loyalitas konsumen. Permasalahan dalam penelitian ini adalah (1) Bagaimana pengaruh kepuasan konsumen terhadap loyalitas konsumen, (2) bagaimana pengaruh kepercayaan merek terhadap kepuasan konsumen dan (3) bagaimana pengaruh secara simultan antara kepuasan konsumen dan kepercayaan merek terhadap loyalitas konsumen. Populasi dalam penelitian ini adalah seluruh konsumen sepeda motor Honda pada Dealer Galaxy Motor. Penarikan sampel menggunakan teknik accidental sampling (roscoe) sehingga diperoleh sampel 60 responden. Metode pengumpulan data yang digunakan adalah kuesioner dan wawancara. metode analisis data yang digunakan adalah uji instrumen (uji validitas dan uji reliabilitas), Analisis uji Regresi linier berganda, Uji t dan uji F. Hasil penelitian diperoleh persamaan regresi linier berganda Y = -0,963+ 0,121X1 + 0,415X2+e. Berdasarkan hasil penelitian dapat disimpulkan (1) Terdapat pengaruh tetapi tidak signifikan antara kepuasan konsumen terhadap loyalitas konsumen, (2) terdapat pengaruh yang signifikan antara kepercayaan merek terhadap loyalitas konsumen da (3) terdapat pengaruh yang signifikan antara kepuasan konsumen dan kepercayaan merek terhadap loyalitas konsumen.

scholarly journals PENGARUH KUALITAS PRODUK, PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN VARIASI AUDIO MOBIL DI SUBUR AUDIOWORKSHOP PURWOKERTO

Media Ekonomi ◽  
2017 ◽  
Vol 14 (1) ◽  
pp. 10
Author(s):  
Akbar Rakhman ◽  
Tri Septin Muji Rahayu
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Analytical Method ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Quality Product ◽  
Car Audio ◽  
Quality Of Products ◽  
Variable Quality

This study aimed to analyze the effect of product quality, promotion, and price in the purchasing decision on car audio variations at consumer Subur Audioworkshop Purwokerto either partially or simultaneouslly. Methods used in sampling is sampling purposive sampling based on consideration for adjusting the criteria in order to improve the accuracy of the study sample. The analytical method used was multiple linear regression with the significant level (a) of 0, 05. Results of this study showed that the quality of products significantly influence consumers' purchasing decisions, with significant value of 0,000 is less than 0,05. Variable promotion significantly influence consumers' purchasing decisions, with significant value of 0, 00 1 is less than 0, 05. Variable quality product significantly affect the purchasing decisions, with significant value of 0,000 is less than 0,05. Variable quality products, promotions and prices simultaneously influence the purchasing decisions of consumers, with a significant value of 0, 000 is less than 0, 05. Keywords: Quality of Product, Promotion, Price and Purchase Decision.

FAKTOR-FAKTOR YANG MEMPENGARUHI KUALITAS AUDIT

2019 ◽  
Vol 5 (1) ◽  
pp. 50-63
Author(s):  
Heru Heryanto ◽  
Nur Laela ◽  
Riana R Dewi
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Audit Quality ◽  
Positive Influence ◽  
T Test ◽  
Coefficient Of Determination ◽  
Analysis Tool ◽  
Validity And Reliability ◽  
Test Analysis ◽  
Analysis Technique

This study aims to determine the significance of the influence of competence, independence, professionalism, auditor experience, accountability, and auditor's knowledge of audit quality. This study uses a questionnaire with a population and sample, namely all auditors who work at the Public Accounting Office (KAP) in the Special Region of Yogyakarta and Surakarta. Sampling techniques using Convenience Sampling with a sample of 61 respondents. The data used in this study is a questionnaire using a Likert scale 1 to 5. The data analysis technique used in this study is multiple linear regression using the SPSSprogram for Windows. The analysis tool in this study using validity and reliability, the classical assumption (normality test, multicollinearity, heteroscedasticity test and autocorrelation test) while the data were analyzed using multiple linear regression test, t test, F test and the coefficient of determination (R2).Based on the results of the t-test analysis performed, it shows that there is a positive influence of competence, independence, professionalism, auditor experience, accountability, and auditor's knowledge of audit quality and simultaneously competency, independence, professionalism, auditor experience, accountability, and auditor knowledge variables affect quality audit

scholarly journals PENGARUH KUALITAS PRODUK, HARGA DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN SCARLETT BODY WHITENING

2022 ◽  
Vol 18 (1) ◽  
pp. 192-204
Author(s):  
Cindy Septia Pratiwi ◽  
Agus Purnomo Sidi
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Research Instrument ◽  
Test Product ◽  
Sample Data ◽  
Regression Test ◽  
Valid Data

This research aimed to figure out the influence between product quality, price and marketing influencer with the purchasing decision of Scarlett Body Whitening in East Java. The research instrument employed questionnaire to collect data from Scarlett Body Whitening consumers in East Java. Since there was no valid data for number of the consumers, the research used Roscoe method to take the sample. Data analyzed using multiple linear regression test. Product quality and price have a positive and significant effect on purchasing decisions. Meanwhile, the marketing influencer had no significant effect on purchase decision for Scarlett Body Whitening. Need further research to ensure that marketing influencer had an effect on purchase decision.   Keywords: Product quality, price, marketing influencer, buying decision

scholarly journals CUSTOMER PREFERENCE IN STORING WADIAH YAD DHAMANAH SAVINGS (Survey at Bank BRI Syariah KCP Setiabudhi)

2018 ◽  
Vol 1 (1) ◽  
pp. 10
Author(s):  
Jenio Yusma F
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Sampling Technique ◽  
Quality Service ◽  
Customer Preference ◽  
Test Tool ◽  
Regression Test ◽  
Variable Quality

This research aims to know the influence of product quality, and quality service to the customer's preferences in store savings wadiah yad dhamanah. The method used was explanatory survey with multiple linear regression test tool. The respondents of the research was Bank BRI Syariah KCP Setiabudhi Bandung. As for the sampling technique used is a sampling of saturated. The results showed a preference Bank BRI Syariah KCP Setiabudhi can be categorized and significantly higher client preferences are influenced by the variable quality of product and service quality.

scholarly journals PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP MINAT BERKUNJUNG WISATAWAN DOMESTIK KE MUSEUM SURABAYA

Jurnal IPTA ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 54
Author(s):  
Syahrul Hidayat ◽  
I Ketut Suwena ◽  
N.G.A.S. Dewi
Keyword(s):  
Quality Of Service ◽  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Sampling Technique ◽  
Tourist Attraction ◽  
Independent Variables ◽  
Alternative Tourism ◽  
Regression Test

Surabaya City currently lacks of potential natural tourism, Surabaya needs new alternative tourism to increase tourists to visit Surabaya by making museum tours become a tourist attraction. One of the factors that influencing tourists to visit are the promotion factor and service quality. This research was conducted to find out the influence of promotion and service quality towards interest to visit to museum Surabaya. The promotion aims to provide & attract tourists to visit. The quality of service is needed so that tourists feel comfortable to visit the museum and desire to revisit museum. The accidental sampling technique used by distributing questionnaires to 100 local tourists who visiting the museum . Multiple linear regression was used to measure the effect of independent variables on the dependent variable using SPSS version 24.0. The results of this research showed that the promotion variable (X1) does not partially had a positive and significant effect on tourit interest (Y) with t-count 1,629 < t-table 1,984. Service quality variable (X2) partially had a positive and significant effect with t-count 6,907 > t-table 1,984.Promotion variable (X1),and service quality variable (X2) simultaneously have a positive and significant effect with F-count 35,561 > F-table 3.939. Based on the results of multiple linear regression test, obtained the regression equation is Y = 13,849 + 0,200 X1 + 0,366 X2 + e with the correlation coefficient of 0.650 and the determination coefficient of 0.411 (41,1%).

scholarly journals Pengaruh Marketing Mix Dan Kualitas Layanan Terhadap Keputusan Pembelian Produk Sika

2021 ◽  
Vol 13 (1) ◽  
pp. 17-31
Author(s):  
Maria Widjajanti ◽  
Bruno Hami Pahar
Keyword(s):  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Sampling Method ◽  
Marketing Mix ◽  
Test Results ◽  
Purchasing Decisions ◽  
Significance Level ◽  
Regression Test

The purpose of this study was to determine the effect of product quality, price,promotion, service quality, and distribution on purchasing decisions of Sikaproducts at PT Adya Mandala Persada Surabaya. The sampling method used waspurposive sampling using questions in the questionnaire distributed to 125respondents who were all consumers of PT Adya Mandala Persada Surabaya.Data processing was performed using SPSS version 20.0. The results showed thatin the Validity Test all statement items were declared valid, and in the ReliabilityTest it was said that all variables were declared reliable. The results of theClassical Assumption Test show that all the requirements have been met to carryout the Multiple Linear Regression Test. From the results of the Multiple LinearRegression Test, the value of Y = 2.399 - 0.067X1 + 0.081X2 + 0.217X3 +0.234X4 + 0.697X5 is obtained. The result of the Determinant Coefficient Testshows that the Adjusted R Square is 54.9%, meaning that all X variables have amoderate contribution. The t test results get the following values: (i) variable X1= tcalculate -0.785 < ttable 1.980 with a significance level of 0.434 > 0.05, meaningthat product quality has no effect on purchasing decisions; (ii) variable X2 =tcalculate 0.793 < ttable 1.980 with a significance level of 0.429 > 0.05, which means that the price has no effect on purchasing decisions; (iii) variable X3 = tcalculate 2,564 > ttable 1,980 with a significance level of 0.012 < 0.05, it means that promotion has a significant effect on purchasing decisions; (iv) variable X4 =tcalculate 3.024 > ttable 1.980 with a significance level of 0.03 < 0.05, it means thatservice quality has a significant effect on purchasing decisions; (v) variable X5 =tcalculate 6,063 > ttable 1,980 with a significance level of 0,000 < 0.05, it means that the distribution has a significant effect on purchasing decisions. Overall it can be concluded that product quality and price have no effect on purchasing decisions while promotion, service quality, and distribution have a significant effect on purchasing decisions.

PENGARUH ETIKA BISNIS TERHADAP KEPUASAN PELANGGAN RUMAH MAKAN BEBEK H. SLAMET CABANG JOGLO, JAKARTA BARAT

2019 ◽  
Vol 7 (1) ◽  
Author(s):  
Wiwik Rachmarwi
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Business Ethics ◽  
Multiple Linear Regression ◽  
Consumer Satisfaction ◽  
Sampling Technique ◽  
Analysis Technique ◽  
Quality Of Products

<em>Consumer satisfaction for a product is very influential on the sustainability of a business, for that it is necessary to maintain the quality of products and services continuously. This study aims to determine whether there is an effect on the application of business ethics to customer satisfaction. The main object of this research is the customers of Bebek H. Slamet in Joglo branch, West Jakarta. The sampling technique uses accidental sampling. The data analysis technique uses multiple linear regression. Does the application of business ethics have a positive and significant effect on the satisfaction of Bebek H. Slamet customers in Joglo branch, West Jakarta. Trust is the most dominant variable of the business ethics variable that affects customer satisfaction at Bebek H. Slamet stalls in Joglo branch, West Jakarta</em>

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