scholarly journals Konvergensi Media dalam Pemasaran Produk Kerajinan Masyarakat desa Wisata Pariangan

2021 ◽  
Vol 4 (1) ◽  
pp. 59-64
Author(s):  
Rahmatul Husna Arsyah ◽  
Astri Indah Juwita

Abstract: Nagari Pariangan as the most beautiful tourist village in the world has a place to help the community's economy, increase local revenue (PAD). Local industrial products that have been owned by the community can become souvenirs for visiting tourists. However, in fact Nagari Pariangan does not have the media to promote it. This study aims to analyze the convergence of media in marketing the local industrial handicraft products of the community. This research approach is descriptive qualitative, with data collection methods, namely by means of observation and interviews and literature review. The results of this study reveal that Nagari Pariangan is an area with tourism potential that has become the spotlight of the world, there is a need for a media that helps the community in introducing local Nagari products in order to increase local community income. The main key to convergence is digitization, Nagari Pariangan does not yet have digital media as a forum for supporting community industrial output. Based on the 3C technology dimension (Communication, Compute and Contents), which consists of the IT Industry, Telcom Infrastructure Provides, and the Content Industry. Nagari Pariangan is considered capable of building a digitalized medium, in order to be able to make the economy of the people in areas that have tourism potential much better.     Keywords: convergence; craft produk; media  Abstrak: Nagari Pariangan sebagai desa wisata terindah dunia memiliki wadah untuk membantu perekonomian masyarakat, menambah pendapatan asli daerah (PAD). Hasil Industri lokal yang selama ini dimiliki oleh masyarakat bisa menjadi oleh-oleh bagi wisatawan yang berkunjung. Namun, pada kenyataanya Nagari pariangan belum memiliki media dalam mempromosikannya. Penelitian ini bertujuan untuk melakukan analisis konvergensi media dalam memasarkan produk kerajinan industri lokal masyarakat. Metode penelitian ini adalah kualitatif deskriptif, dengan metode pengumpulan data yaitu dengan cara observasi dan wawancara serta kajian literatur. Hasil dari penelitian ini mengungkapkan bahwa Nagari Pariangan merupakan daerah dengan potensi wisata yang sudah menjadi sorotan dunia, dan perlu adanya sebuah media yang membantu masyarakat dalam memperkenal produk lokal nagari agar bisa menambah pendapatan masyarakat setempat. Kunci utama konvergensi adalah digitalisasi, Nagari Pariangan belum memiliki media digital sebagai wadah dalam mendukung hasil industri masyarakat. Berdasarkan dimensi teknologi 3C (Communication, Compute and Contents), yang terdiri dari IT Industry, Telcom Infrastructure Provides, serta Content Industry. Nagari Pariangan dirasa mampu untuk membangun sebuah media yang digitalisasi, agar mampu menjadikan ekonomi masyarakat di daerah yang memiliki potensi wisata jauh lebih baik.Kata kunci: konvergensi; media; produk kerajinan

2013 ◽  
Vol 5 (1) ◽  
pp. 155-175 ◽  
Author(s):  
Hou Yuxin

Abstract The Wukan Incident attracted extensive attention both in China and around the world, and has been interpreted from many different perspectives. In both the media and academia, the focus has very much been on the temporal level of the Incident. The political and legal dimensions, as well as the implications of the Incident in terms of human rights have all been pored over. However, what all of these discussions have overlooked is the role played by religious force during the Incident. The village of Wukan has a history of over four hundred years, and is deeply influenced by the religious beliefs of its people. Within both the system of religious beliefs and in everyday life in the village, the divine immortal Zhenxiu Xianweng and the religious rite of casting shengbei have a powerful influence. In times of peace, Xianweng and casting shengbei work to bestow good fortune, wealth and longevity on both the village itself, and the individuals who live there. During the Wukan Incident, they had a harmonizing influence, and helped to unify and protect the people. Looking at the specific roles played by religion throughout the Wukan Incident will not only enable us to develop a more meaningful understanding of the cultural nature and the complexity of the Incident itself, it will also enrich our understanding, on a divine level, of innovations in social management.


2016 ◽  
Vol 4 (1) ◽  
pp. 23-39
Author(s):  
Muhammad Ishaq ◽  
Syed Mohsin Ali

People use different promotional tools to promote their products and services so that other people come to know about those products and services and their benefits. For this promotion,both print and electronic media are very important tools nowadays. The world is on its peak, people are developed and have become modern thinkers and so did the media. The media has made it a point to the people of this world that we are your need and you will only develop more by using us and avoiding the media will prove harmful for you.It is worth noticing that participation and involvement of females in these promotional campaigns is also considered as very important. Whereas, females have nothing to do with the promotion of a product or service and the objectives of a promotional campaign can also be achieved without their involvement in it. Islam has given clear orders for females to cover themselves and appear modest at all times. The temptation of unnecessary involvement of females with males in social activities has been condemned in the teachings of Islam. In the light of these orders by Al Mighty ALLAH, the participation and involvement of females in the promotional campaigns of products and services will be totally against the spirit of Islam. This is because these promotional campaigns use a female's facial and physical beauty to sell a product or service, which spreads moral and ethical corruption in the society. Therefore, this is a condemnable act in the light of teachings of Islam and it must be avoided.


2019 ◽  
Vol 1 ◽  
pp. 310-316
Author(s):  
Haryadi Haryadi ◽  
Moh. Arief Rakhman

In 2018 Trans Siginjai officially began operations in the city of Jambi, with a route connecting Jambi City with Muaro Jambi District. Passing the length of the route is 19 Km, passing through two large campuses in Jambi Province. Making this BRT (Bus Rapid Transit) mode has a potential market among the community of student groups. Preliminary observations were made and several studies showed that the 1 year period after the operation of the BRT showed a condition that was not optimal. The solution offered from the service done is to see how actually the transport facilities owned by Jambi Province have a lot of additional potential besides being the only mass transportation on this route. The potential that can be raised by the TransTiginjai BRT is Multiple effects of education, ecology, economics. the target of service is students and the community who live in the city of Jambi. The method used is by activating the local community and optimizing the use of digital media with the main output being various multimedia content. After the activities have not been made significant changes have occurred but there has been an increase in awareness among media users who are targeted for service, namely those from students. From the academic side, this service also tries to prove that the synergy of the community, academics and authorities is able to provide a real solution for a city and the people who live in it.


2018 ◽  
Vol 5 (1) ◽  
pp. 150
Author(s):  
Debora Kristin ◽  
I Putu Anom

Purpose Of Research Singer is for the review to know the potential of eco-cycling in ecotourism Subak Sembung.This research was conducted using qualitative method. Data were collected through observation and in-depth interviews, documentation and study of literature. Informant determining technique using purposive sampling, by selecting the source is considered to have a deep knowledge of the potential that exists in Subak Sembung. Chairman of the manager and the people who know the history of Subak Sembung.Data were analyzed using the concept of ecotourism by Fennel (Arida, 2009) and the World Conservation Union (WCU in Arida, 2009) and is supported by the concept of potential and cycling that gets results that Subak Sembung has very good potential to conduct eco-cycling.The local community has a major role in the management of eco-cycling activities. When people are getting ready to activities that will promote the activities of the new travel package that is eco-cycling in the middle of Denpasar.   Keywords: ecotourism, potential, eco-cycling


Human Affairs ◽  
2014 ◽  
Vol 24 (4) ◽  
Author(s):  
Martin Solík ◽  
Juliána Laluhová

AbstractThe present article deals with issues of social recognition in the global and transnational environment. It deals with the issue of solidarity, a form of recognition that has no adequate parallel beyond nation state borders and manifests itself mainly in the transnational economy. We focus on the articulation of the extraterritorial recognition of social rights-holders at the international and transnational levels of justice. It is clear that conditions in developing countries do not allow the people there to express disapproval in ways that are typical for Western societies. We stress that states should strengthen their influence in global and transnational organizations and equally that the media should improve its informative role and should provide information on what is happening in developing parts of the world.


Author(s):  
Kjetil Sandvik

Digital media and network communication technology have not changed this setup, but rather have opened the possibility for encountering and experiencing additional types of worlds and performing additional types of spatial practices. Being situated online and being globally networked with the possibility of both synchronous and asynchronous communication, digitally mediated worlds provide possible interactions between users which are radically more independent of time and place than the ones facilitated by older media. From this perspective, the concept of online worlds both challenges and broadens our understanding of how media shape the world and how the media technology creates new social structures.


Author(s):  
Neneng Salmiah

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan wawasan masyarakat Desa Buluhcina tentang potensi wisata yang dapat dikembangkan serta peningkatan pengetahuan mempromosikan Desa Wisata Buluhcina melalui media sosial sehingga Desa tersebut menjadi maju dan mandiri serta kesejahteraan masyarakat meningkat. Permasalahan mitra adalah belum dikembangkannya potensi wisata yang dimiliki serta belum mempromosikan desa wisata secara optimal. Hal ini tentu saja berdampak pada rendahnya minat wisatawan berkunjung ke Desa Wisata Buluhcina. Khalayak sasaran adalah perangkat desa beserta masyarakat Desa Buluhcina. Solusi yang dilakukan adalah dengan memberikan penyuluhan dalam rangka peningkatan wawasan terkait pengembangan potensi wisata yang ada di Desa Buluhcina dan meningkatkan pengetahuan dalam mempromosikan wisata Desa Buluhcina melalui media sosial. Hasil yang dicapai adalah peningkatan wawasan peserta terhadap potensi wisata yang dapat dikembangkan di Desa Buluhcina dan peningkatan pengetahuan dalam mempromosikan wisata Desa Buluhcina melalui sosial media. Hal ini dapat dilihat dari antusiasme peserta pada saat pelaksanaan serta peningkatan hasil pre-test.[This program of community service aims to improve the insight of the community of Buluhcina Village about the potential of tourism that can be developed as well as increased knowledge of promoting the Village of Buluhcina through social media so that the village becomes advanced and independent and the welfare of society increases. Partner problems are not yet developed the tourism potential that is owned and has not promoted the tourist village optimally. This of course affects the low interest of tourists visiting the Tourism Village Buluhcina. The target audience is a village device along with the people of Buluhcina Village. The solution is to provide counseling in order to increase the insight related to the development of tourism potential in Buluhcina Village and increase the knowledge in promoting Buluhcina Village tourism through social media. The results achieved are increasing participants' insight into tourism potentials that can be developed in Buluhcina Village and increased knowledge in promoting the tourism of Buluhcina Village through social media. This can be seen from the enthusiasm of participants at the time of execution and improvement of pre-test results.]


2020 ◽  
Vol 3 (14) ◽  
pp. 184-195
Author(s):  
Jamilah Hamzah ◽  
Khairunnisa Kamal Azi ◽  
Nurul Hidayah Hamid ◽  
Wan Mohd Noor Hafiz Wan Mansor ◽  
Norsiah Abdul Hamid

The advent of the Internet in Malaysia in 1998 has changed the world of journalism from conventional to digital. For that, all journalists need to be prepared with various skills in order to meet the needs of the current audience so as not to be left behind. However, not all journalists are ready to face the changes that occur in the world of journalism which require them to handle various tasks simultaneously (multitasking) either in terms of writing news, taking photos, and editing videos. This study uses in-depth interviews involving eight print journalists and broadcast comprising Malays, Chinese, and Indians in two states in Malaysia with more than 10 years of experience in journalism. The objective of the study is to examine journalists' views on the world of journalism, among others in terms of skills, technology, challenges, and future. The findings of the study found that journalists, regardless of print or broadcast media are now facing major challenges in maintaining the printing industry, especially with declining sales in the market. The results of the study also show that all media agencies are now actively transitioning from conventional to digital media to prepare journalists and enable the mainstream media to remain relevant in this industry. The findings also revealed that competition from social media platforms has seen media agencies exploiting the platform to compete accordingly in providing ethical news reports with regards to their 'house-style' as well as guided by authentic sources.


MEDIAKITA ◽  
2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Haerozi Haerozi

Ideas that have an impact on social change must be communicated to the community. As objects, they not only know about the changes that have occurred, but they must also support and be involved so that they become part of the changes. People have always assumed that innovation always ends with the adoption of an innovation that is conveyed to them. So according to this assumption, it is as if the diffusion of innovation only focuses on spreading innovation programs or ideas to the community and only sees innovation as new ideas, ideas, methods, or products in the perspective of development communication.This study aims to find out how the innovation and development of used goods business occurred in Pengadang Village and to find out how the role of communication in the diffusion of secondhand goods business innovation occurred in Pengadang Village. This study also seeks to find out the communication of secondhand innovation in order to develop community empowerment programs. And also its influence on the community's strategy for the development of the used goods business. This study uses a qualitative approach. Data was collected by means of observation and interview techniques, also supported by literature study. The results show that through the process of diffusion of innovation, this business has now become popular and is widely practiced by the people in Pengadang Village and with communication, the secondhand goods business in Pengadang Village is now a large growing business and is widely cultivated by the local community. The implementation of the communication strategy in the innovation of used goods processing is going well. Such as outreach activities, making pamphlets, brochures, exhibitions, and using the media to encourage the process of rapid diffusion of innovation in Pengadang Village.


2020 ◽  
Vol 13 (41) ◽  
pp. 4297-4306
Author(s):  
Jerlin Priya Lovelin Auguskani ◽  

Background/Objectives: Corona virus disease 2019 (COVID-19) has been accepted as a pandemic by the World Health Organization in the month of March 2020. Globally many efforts have been made to inhibit the spread of the disease through various strategies to create public awareness and changing personal behaviors. According to WHO report as on 2nd of October 2020, the mortality was 34,079,542 and morbidity rate of 1,015,963. In Saudi Arabia, there are 335,578 positive cases of coronavirus, 4,823 deaths and 320,348 recovered from illness. Keeping this in view, the present study was conducted to understand the level of awareness, attitude and perception regarding prevention and control of COVID 19 among people of the Kingdom of Saudi Arabia. Methods: Quantitative research approach was adopted with Cross sectional descriptive research design. Data was collected through the online semi structured questionnaire. The questionnaire has four sections including demographic variable, awareness, attitude and perception. The analysis is based on 301 respondents from 13 regions of the Kingdom of Saudi Arabia. Descriptive statistics was used to analyze the data. Findings: COVID 19 outbreak threaten the life and wellbeing of people around the world. The study finding shows that the people of Kingdom of Saudi Arabia have adequate awareness in various component of corona virus with positive attitude and good practices with regard to disease spread. Also, majority of young people mentioned that they attained awareness from social media, whereas the other age group mentioned as MOH as the major source of information. Hence, constant public educational campaign with various sources have added advantage with present outcome. Novelty: While COVID 19 outbreak threaten the life and wellbeing of people around the world, it’s vital to constantly create awareness in cause, spread, treatment and prevention to control its impact further. Keywords: COVID 19; awareness; attitude; practice; Coronavirus


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