scholarly journals PENGARUH BAURAN PEMASARAN (MARKETING MIX) TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK KARA SANTAN PT ENSEVAL PUTERA MEGATRADING, Tbk

2018 ◽  
Vol 2 (1) ◽  
pp. 46-59
Author(s):  
Sylvia Shareen ◽  
Nur Rahmah Andayani
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Significant Influence ◽  
Descriptive Analysis ◽  
Marketing Mix ◽  
Partial Product ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Product Price ◽  
History Of

This study aims to determine and analyze the influence of marketing mix which consists of product variables, prices, promotions, places, people, and the process of purchasing decisions on products Kara Santan PT. Enseval Putera Megatrading, Tbk simultaneously or partially. Population in this research is customer of PT. Enseval Megatrading Putera Tbk Batam Branch who had a history of purchases Kara Santan period in 2016. The analysis method used in this research is descriptive analysis and multiple regression analysis using SPSS 20. Hypothesis testing using T test and F test value of α = 5%. The results showed that in partial product, price, promotion, people, and processes of positive and significant influence on purchasing decisions, althought place have no effect and significant impact on purchasing decisions, and simultaneously all the variable positive and significant impact on purchasing decisions PT. Enseval Putera Megatrading, Tbk.

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA UKM SENTRA BANDENG KELURAHAN TAWANG MAS SEMARANG

2019 ◽  
Vol 2 (2) ◽  
pp. 45-57
Author(s):  
Ratih Hesty Utami ◽  
Rr. Hawik Ervina Indiworo
Keyword(s):  
Regression Analysis ◽  
Data Processing ◽  
Multiple Regression Analysis ◽  
Marketing Mix ◽  
Target Market ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Business Functions ◽  
A Company

The marketing ability of a company can affect its financial capabilities. One of the company's benefits can be generated from the demand for products and / or services, and other business functions will not run if there is no demand. a company must obtain revenue if it wants profit. One of the elements to get income is from marketing products and / or services. The marketing mix is a collection of controlled tactical marketing tools that companies combine to produce the responses they want in the target market. The marketing mix consists of all the things a company can do to influence the demand for its products. These possibilities can be grouped into four groups. Among them are Products (Price), Price (Price), Place (Place), and Promotion (Promotion). In this study 100 respondents were used. Determination of sample size using simple random techniques. Data were analyzed using the Multiple Regression Analysis method. Data processing using the SPSS program. The purpose of this study was to determine the factors that influence purchasing decisions at UKM Sentra Bandeng Tawang Mas Semarang. SME entrepreneurs must maintain the implementation of important factors that determine the performance of their businesses, while still making improvements to the factors that are still lacking in implementation, in order to get better performance.

scholarly journals ANALISIS KEPUTUSAN PEMBELIAN TIKET PESAWAT SECARA ONLINE (STUDI KASUS RUTE PENERBANGAN PALEMBANG – CENGKARENG)

2021 ◽  
Vol 2 (1) ◽  
pp. 1-14
Author(s):  
Idayanti Idayanti ◽  
Fakhry Zamzam ◽  
Luis Marnisah
Keyword(s):  
Regression Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Price Promotion ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Process Variables ◽  
Product Price ◽  
Physical Evidence

This study aims to analyze the influence of product, price, promotion, place, people, physical evidence, and the process, or what is known as the 7P marketing mix on the decision to purchase plane tickets Online. The methodology used in this study is multiple linear regression analysis method, with the population used in this study consisting of 3 (three) airlines, namely Sriwijaya Air, Batik Air, and Lion Air Palembang with 329 respondents and processed with SPSS version 22. Partially, the marketing mix variables that influence the purchasing decisions to purchase plane ticket online of Palembang are price, place, and process. The conclusion of this study, the results of the analysis show that the product, price, promotion, place, people, physical evidence, and process variables together have a positive and significant effect on the purchasing decision to purchase plane tickets Online of the Palembang city with an F value of 64.908 and an r2 value of 0.766 or 76% and the rest is influenced by other factors.

scholarly journals DETERMINAN TERHADAP KEPUTUSAN MAHASISWA MEMILIH UNSIKA (Universitas Singaperbangsa Karawang)

2018 ◽  
Vol 3 (2) ◽  
Author(s):  
Hani Febrian Agustin
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Quantitative Study ◽  
Significant Influence ◽  
Marketing Mix ◽  
Analysis Method ◽  
Study Program ◽  
Independent Variable ◽  
Study Case ◽  
Service Need

ABSTRAK Penelitian Determinan Terhadap Keputusan Mahasiswa Memilih Unsika ini telah dilaksanakan pada bulan Juli sampai dengan Oktober 2017. Penelitian ini bertujuan untuk mengetahui seberapa besar faktor bauran pemasaran jasa (marketing mix) 7P berpengaruh terhadap keputusan mahasiswa memilih Unsika dan Untuk mengetahui faktor apa dari bauran pemasaran jasa (marketing mix) 7P. Terdapat 8 (delapan) variabel diantaranya variabel bebas (independent variable) dalam penelitian ini adalah keseluruhan variabel-variabel bauran pemasaran jasa (marketing mix) 7P yang terdiri dari produk atau program studi (X1), harga atau uang SPP (X2), promosi (X3), lokasi (X4), orang (X5), proses (X6) pelayanan (X7). Variabel terikat (dependent variable) dalam penelitian ini adalah merupakan keputusan mahasiswa untuk memilih Universitas Singaperbangsa Karawang sebagai tempat kuliah untuk mendapatkan pendidikan (Y) yang menunjukan kepuasan mahasiswa memilih Unsika, yaitu keseluruhan upaya atau tindakan mahasiswa yang secara langsung dalam usahanya untuk memilih Universitas Singaperbangsa Karawang sebagai tempat untuk menuntut ilmu. Penelitian ini menggunakan metode studi kasus yang dilakukan di Universitas Singaperbangsa Karawang. Jenis penelitian ini adalah deskriptif kuantitatif dengan model analisis yang digunakan adalah Analisis Regresi Linier Berganda. Jumlah responden sebanyak 360 orang. Pengukuran yang digunakan dalam kuesioner dengan skala Guttman. Hasil penelitian didapatkan koefisien determinanya sebesar 0.664, yang artinya bahwa variabel produk atau program studi (X1), harga atau uang SPP (X2), promosi (X3), lokasi (X4), orang (X5), proses (X6) pelayanan (X7) mampu mempengaruhi keputusan mahasiswa sebesar 66,4%. Berdasarkan hasil uji parsial atau uji t diketahui bahwa variabel orang (X5) berpengaruh paling signifikan terhadap keputusan mahasiswa memilih Unsika, dengan nilai sebesar 23,49%.Berdasarkan hasil tersebut perlu diperhatikan dan dipertahakankan serta dalam rangka peningkatan pelayanan terhadap faktor tersebut, dapat diupayakan dengan melakukan upgrading atau peningkatan kemampuan terhadap tenaga pengajar atau dosen juga terhadap petugas administrasi kampus. Kata Kunci : Determinan, Marketing Mix 7P, Keputusan Mahasiswa ABSTRACT This study has been conducted from July to October 2017. The aim of this study is to identify how much factor marketing mix 7P influenced to the decision of student in choosing University of Singaperbangsa Karawang (UNSIKA) and to examine the factor of marketing mix 7P that is the most significant to students’ decision in choosing UNSIKA. There are 8 variables which are independent variable of this study is all the variable of markerting mix 7p that consist of product or study program (x1), university tuition (x2), promotion (x3), place/location (x4), people (x5), process (x6), servise) (x7),. while, the dependent variable of this study is the decision of students in choosing UNSIKA as the place in getting education (y). It showed the satisfication of students in choosing UNSIKA which are the effort of students in chooisng UNSIKA as the place of studying. The approach of this study is study case which has been conducted in UNSIKA. Therefore, this is descriptive quantitative study whose analysis method is multiple regression analysis. the data of this study were obtained by the answer of 360 students of UNSIKA as respondents through questionnaire. Hence, Guttman scales is used in this study. The result of this study is 0.644 as the determinant coeeficient which means variables such as product or study program (x1), (x1), university tuition (x2), promotion (x3), place/location (x4), people (x5), process (x6),influenced the choice of students value of 66.4%. moreover, the result parsial test or T-test showed that x5 is the has significant influence on students' choice in choosing Unsika value of 23.59%. Hence, the result can be concluded that the service need to be upgraded which can be done by developing of lecturers' ability in lecturing and administration of campus. keywords: determinant, marketing mix 7p, choice of students

scholarly journals Influence Satisfaction, Compensation and Work Discipline the Employee Performance at PT. Lion Air in Batam

2016 ◽  
Vol 8 (4) ◽  
pp. 95
Author(s):  
Priyono ◽  
Suheriyatmono
Keyword(s):  
Job Satisfaction ◽  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Employee Performance ◽  
Descriptive Analysis ◽  
Regression Equation ◽  
Reliability Test ◽  
Validity And Reliability

<p>This study aimed to analyze the extent to which the effect of satisfaction, compensation and discipline on the performance of employees at PT. Lion Air in Batam as well as to analyze the most dominant variables affect the performance of employees at PT. Lion Air in applying Batam. For goal then used descriptive analysis, multiple regression analysis, validity and reliability test and partial test and test simultaneously.</p>From the results of the regression equation the influence of variables (job satisfaction, compensation and working discipline) with the performance of employees at PT. Lion Air Batam, there was a strong and significant influence, because the higher job satisfaction, compensation and working discipline, the higher the employee’s performance because it has a probability value of less than 0.05. Thus, in this study proved the first hypothesis. The most dominant variable affecting the performance of employees is job satisfaction, reasons for job satisfaction has a standardized coefficient of the largest value when compared with the variable compensation and work discipline.

scholarly journals Brand Promotion: The Effects of Celebrity Endorsement and Brand Image on Consumer Buying Decision

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Adinda Nur Annissa ◽  
Eristia Lidia Paramita
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Brand Image ◽  
Brand Awareness ◽  
Celebrity Endorsement ◽  
Analysis Method ◽  
Purposive Sampling ◽  
Brand Promotion

In the recent years, the influence of celebrity in promoting a brand is promising. Without a doubt, celebrity endorsement will boost business brand awareness with an endorsement. This research objective is to analyse the effect of celebrity endorsement and brand image toward the customer buying decision. The purpose of this study is to provide guidance for both the brand and celebrities regarding to endorsing. The population was the consumer of Maybelline in Indonesia. Purposive sampling was used in this research with 216 respondent. Multiple regression analysis method was used in this research. This research implies that celebrity endorsement and brand image affected the customer buying decision and the result is that Celebrity Endorsement and Brand Image of Maybelline have a positive significant influence on the buying decision. 

scholarly journals The Effect of Product Innovation and Price on Purchasing Decisions on Shopee Users in Bandung in 2021

2021 ◽  
Vol 12 (4) ◽  
pp. 747-753
Author(s):  
Didi Tarmidi, Et. al.
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Product Innovation ◽  
Secondary Data ◽  
Quantitative Approach ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions

The purpose of this research is to explain how much Product Innovation and Price Influence Purchase Decisions on Shopee application in Bandung. This study used a quantitative approach with 100 respondents who used the Shopee application and the process of calculating multiple regression analysis in the process by SPSS25 software. The main data of this study was obtained from questionnaires, and secondary data obtained through the publication of journals and textbooks. Based on the results of the study that the variables Product Innovation and Price have a significant influence together on the Purchase Decision, but for variables Product Innovation has a less significant influence on the Price Decision. This shows us that Shopee app users in Bandung have other perspectives when making purchasing decisions instead of just Product Innovation that is considered.

scholarly journals The Impact of Halal Label, Price, And Brand on the Purchase Decision of Bakso Wagyu in Kota Wisata Cibubur

The Winners ◽  
2019 ◽  
Vol 20 (2) ◽  
pp. 111
Author(s):  
Freddy Pandapotan Simbolon
Keyword(s):  
Regression Analysis ◽  
Correlation Analysis ◽  
Hypothesis Testing ◽  
Multiple Regression Analysis ◽  
Significant Influence ◽  
Field Survey ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Analysis Method ◽  
The Impact

The objective of this research was to examine the impact of halal labels, prices, and brand on the purchase decision to buy Bakso Wagyu in Kota Wisata Cibubur. It used associative research, and data were collected through a field survey from the Bakso Wagyu outlet in Kota Wisata Cibubur. A set of questionnaires was distributed to 96 customers of Bakso Wagyu outlet in Kota Wisata Cibubur. Multiple regression analysis assessed the impact on purchase decisions of three key constructs of the halal label, price, and brand. The analysis method used correlation analysis, multiple regressions, and hypothesis testing. The results show three components, namely halal label, price, and brand, simultaneously have a significant influence on the purchase decision. However, the halal label was a variable. That are has the most dominant impact. This research indicates the results that halal labels are important for imported products that are consumed by Indonesian people who are mostly Muslim.

scholarly journals Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian (Studi Pada Ina Cookies Bandung)

2016 ◽  
Vol 9 (1) ◽  
Author(s):  
Fiera Aryati Natakusumah ◽  
Ai Lili Yuliati
Keyword(s):  
Descriptive Analysis ◽  
Secondary Data ◽  
Marketing Mix ◽  
Purchase Decisions ◽  
Data Sampling ◽  
Purchasing Decisions ◽  
Product Price ◽  
Consumer Complaints ◽  
Descriptive Research ◽  
Source Data

This research is motivated by the problems related to the marketing mix Ina Cookies. Those problems based on the results of the initial interview is indicative of consumer complaints related to marketing mix consisting of product, price, place and promotion. This study aims to determine the effect of marketing mix consisting of product, price, place and promotion on purchase decisions.The method used is quantitative method with descriptive research and causal. Source data using primary and secondary data, sampling techniques using Non Probability sampling with incidental sampling with the number of respondents as many as 400 people. Data were analyzed using descriptive analysis and multiple linear regression analysis.The results showed that the mix of marketing and consumer purchase decisions on Ina Cookies included in either category. The marketing mix consists of product, price, place and promotion simultaneously or partially positive and significant impact on purchasing decisions.

scholarly journals PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI PADA PENGGUNA OJEK ONLINE GRABBIKE DI KOTA KUPANG)

2020 ◽  
Vol 11 (1) ◽  
pp. 1-18
Author(s):  
Debi Anastasia Manggoa ◽  
Markus Bunga ◽  
Ronald P C Fanggidae
Keyword(s):  
Data Collection ◽  
Significant Influence ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Purchasing Decisions ◽  
Product Price ◽  
Physical Evidence ◽  
Simultaneous Test ◽  
Place Promotion

This study aims to analyze the influence of the Marketing Mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence) on the Consumer Purchasing Decisions. The method used in this study is a quantitative method that is done through the stages of data collection, interpretation of data and appearance of results. Data collection techniques in this study are to use questionnaires. The population in this study was all people domiciled in Kupang City who had used online taxi bike of GrabBike. The technique sampling in this study using Non Probability Sampling with the method of Accidental Sampling, the sample used was 100 respondents .This research uses multiple linear regression analysis. The results show that the Product has a significant influence on the Consumer Purchasing Decisions, the Price has a significant influence on the Consumer Purchasing Decisions, the Place has no influence on the Consumer Purchasing Decisions, the Promotion has no influence on the Consumer Purchasing Decisions, the People has  no influence on the Consumer Purchasing Decisions, the Process has a significant influence on the Consumer Purchasing Decisions, and the Physical Evidence has a significant influence on the Consumer Purchasing Decisions. The simultaneous test results in this study revealed that all Marketing Mix variables affect the Consumer Purchasing Decisions. Keywords : Marketing Mix (Product, Price, Place, Promotion, People, Process,  Physical Evidence) and Consumer Purchasing Decisions

scholarly journals PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PARFUM DI AZZWARS PARFUM LUBEG PADANG

2018 ◽  
Author(s):  
Alfanda Andika ◽  
Febsri Susanti
Keyword(s):  
Qualitative Research ◽  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Purchase Decision ◽  
Analysis Method

Influence of Marketing Mix Buying Decision Against Perfume at Perfume Azzwars Lubeg Padang". Research was conducted on Azzwars Perfume Lubeg Padang. The purpose of this study were: 1) to analyze the influence of the effect of variable products, the purchase decision perfume in Azzwars Perfume Lubeg Padang, 2) to analyze the influence of variables influence the price, the purchase decision perfume in Azzwars Perfume Lubeg Padang, 3) to analyze the influence of variables influence the place, Decision to purchase perfume at Azzwars perfume Lubeg Padang, 4) to analyze the influence of variables sale, the purchase decision perfume fragrances Azzwars Lubeg Padang. This type of research is qualitative research. The object of this study is Azzwars Perfume Lubeg Padang. Data analysis method used is descriptive analysis and multiple linear regression analysis. Based on the research results obtained the following conclusions: 1) The product does not significantly influence the purchase decision of consumers Azzwars Perfume Lubeg Padang. 2) The price does not significantly influence the purchase decision of consumers Azzwars Perfume Lubeg Padang, 3) place significant effect on the purchase decision of consumers Azzwars Perfume Lubeg Padang, 4) Promotion does not significantly influence the purchase decision of consumers Azzwars Perfume Lubeg Padang, 5) Marketing Mix effect positive and significant impact on consumer purchase decision Azzwars Perfume Lubeg Padang.

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