scholarly journals DETERMINAN TERHADAP KEPUTUSAN MAHASISWA MEMILIH UNSIKA (Universitas Singaperbangsa Karawang)

2018 ◽  
Vol 3 (2) ◽  
Author(s):  
Hani Febrian Agustin
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Quantitative Study ◽  
Significant Influence ◽  
Marketing Mix ◽  
Analysis Method ◽  
Study Program ◽  
Independent Variable ◽  
Study Case ◽  
Service Need

ABSTRAK Penelitian Determinan Terhadap Keputusan Mahasiswa Memilih Unsika ini telah dilaksanakan pada bulan Juli sampai dengan Oktober 2017. Penelitian ini bertujuan untuk mengetahui seberapa besar faktor bauran pemasaran jasa (marketing mix) 7P berpengaruh terhadap keputusan mahasiswa memilih Unsika dan Untuk mengetahui faktor apa dari bauran pemasaran jasa (marketing mix) 7P. Terdapat 8 (delapan) variabel diantaranya variabel bebas (independent variable) dalam penelitian ini adalah keseluruhan variabel-variabel bauran pemasaran jasa (marketing mix) 7P yang terdiri dari produk atau program studi (X1), harga atau uang SPP (X2), promosi (X3), lokasi (X4), orang (X5), proses (X6) pelayanan (X7). Variabel terikat (dependent variable) dalam penelitian ini adalah merupakan keputusan mahasiswa untuk memilih Universitas Singaperbangsa Karawang sebagai tempat kuliah untuk mendapatkan pendidikan (Y) yang menunjukan kepuasan mahasiswa memilih Unsika, yaitu keseluruhan upaya atau tindakan mahasiswa yang secara langsung dalam usahanya untuk memilih Universitas Singaperbangsa Karawang sebagai tempat untuk menuntut ilmu. Penelitian ini menggunakan metode studi kasus yang dilakukan di Universitas Singaperbangsa Karawang. Jenis penelitian ini adalah deskriptif kuantitatif dengan model analisis yang digunakan adalah Analisis Regresi Linier Berganda. Jumlah responden sebanyak 360 orang. Pengukuran yang digunakan dalam kuesioner dengan skala Guttman. Hasil penelitian didapatkan koefisien determinanya sebesar 0.664, yang artinya bahwa variabel produk atau program studi (X1), harga atau uang SPP (X2), promosi (X3), lokasi (X4), orang (X5), proses (X6) pelayanan (X7) mampu mempengaruhi keputusan mahasiswa sebesar 66,4%. Berdasarkan hasil uji parsial atau uji t diketahui bahwa variabel orang (X5) berpengaruh paling signifikan terhadap keputusan mahasiswa memilih Unsika, dengan nilai sebesar 23,49%.Berdasarkan hasil tersebut perlu diperhatikan dan dipertahakankan serta dalam rangka peningkatan pelayanan terhadap faktor tersebut, dapat diupayakan dengan melakukan upgrading atau peningkatan kemampuan terhadap tenaga pengajar atau dosen juga terhadap petugas administrasi kampus. Kata Kunci : Determinan, Marketing Mix 7P, Keputusan Mahasiswa ABSTRACT This study has been conducted from July to October 2017. The aim of this study is to identify how much factor marketing mix 7P influenced to the decision of student in choosing University of Singaperbangsa Karawang (UNSIKA) and to examine the factor of marketing mix 7P that is the most significant to students’ decision in choosing UNSIKA. There are 8 variables which are independent variable of this study is all the variable of markerting mix 7p that consist of product or study program (x1), university tuition (x2), promotion (x3), place/location (x4), people (x5), process (x6), servise) (x7),. while, the dependent variable of this study is the decision of students in choosing UNSIKA as the place in getting education (y). It showed the satisfication of students in choosing UNSIKA which are the effort of students in chooisng UNSIKA as the place of studying. The approach of this study is study case which has been conducted in UNSIKA. Therefore, this is descriptive quantitative study whose analysis method is multiple regression analysis. the data of this study were obtained by the answer of 360 students of UNSIKA as respondents through questionnaire. Hence, Guttman scales is used in this study. The result of this study is 0.644 as the determinant coeeficient which means variables such as product or study program (x1), (x1), university tuition (x2), promotion (x3), place/location (x4), people (x5), process (x6),influenced the choice of students value of 66.4%. moreover, the result parsial test or T-test showed that x5 is the has significant influence on students' choice in choosing Unsika value of 23.59%. Hence, the result can be concluded that the service need to be upgraded which can be done by developing of lecturers' ability in lecturing and administration of campus. keywords: determinant, marketing mix 7p, choice of students

scholarly journals GOOD CORPORATE GOVERNANCE DAN RASIO HUTANG PERUSAHAAN

2014 ◽  
Vol 4 (1) ◽  
pp. 16
Author(s):  
Novi Runiati ◽  
Tina Sulistiyani
Keyword(s):  
Corporate Governance ◽  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Firm Size ◽  
Significant Influence ◽  
Sampling Method ◽  
Total Sample ◽  
Analysis Method ◽  
Good Corporate Governance ◽  
Independent Variable

The aim of this research is to investigate the influence of corporate governance, and firm size to leverage. Good corporate governance that used in this research is Corporate Governance Perception Index (CGPI). The independent variable that use in this research is leverage such as Debt to Total Aktiva and Debt to Total Shareholder Equity. The sample in this research are companies which were listed in Corporate Governance Perception Indeks in the year of 2010-2013 in SWA Magazine of publication. Total sample in this research are 11 companies that selected with purposive sampling method. This research uses multiple regression analysis method to investigate the influence of corporate governance and firm size to leverage. The results of this research indicate that good corporate governance had negative significant influence to debt to total aktiva and total shareholder equity. The firm size had no significant influence to debt to total aktiva and total shareholder equity.

scholarly journals PENGARUH PENGETAHUAN KEWIRAUSAHAAN, PROGRAM STUDI DAN GENDER TERHADAP MINAT BERIWIRAUSAHA MAHASISWA

2020 ◽  
Vol 2 (2) ◽  
pp. 193-227
Author(s):  
Robiatul Adawiyah ◽  
Efrita Norman
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Quantitative Study ◽  
Significant Influence ◽  
Study Program ◽  
Dummy Variables ◽  
Entrepreneurial Spirit ◽  
Study Programs ◽  
Entrepreneurial Knowledge ◽  
And Gender

ABSTRACT Unemployment and a weak entrepreneurial spirit are serious problems in Indonesia. This study aims to determine the effect of entrepreneurial knowledge, study program, semester level and gender on interest in entrepreneurship among FEBI INAIS students. The method used is a quantitative study with multiple regression analysis of dummy variables. The research sample was 133 FEBI INAIS students. The results showed: there was a positive and significant influence on entrepreneurial knowledge, a positive and significant influence on entrepreneurial knowledge, study programs, semester level, and gender on interest in entrepreneurship in FEBI INAIS students. Keywords: entrepreneurship, gender, department,  interest, knowledge,

scholarly journals PENGARUH BAURAN PEMASARAN (MARKETING MIX) TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK KARA SANTAN PT ENSEVAL PUTERA MEGATRADING, Tbk

2018 ◽  
Vol 2 (1) ◽  
pp. 46-59
Author(s):  
Sylvia Shareen ◽  
Nur Rahmah Andayani
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Significant Influence ◽  
Descriptive Analysis ◽  
Marketing Mix ◽  
Partial Product ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Product Price ◽  
History Of

This study aims to determine and analyze the influence of marketing mix which consists of product variables, prices, promotions, places, people, and the process of purchasing decisions on products Kara Santan PT. Enseval Putera Megatrading, Tbk simultaneously or partially. Population in this research is customer of PT. Enseval Megatrading Putera Tbk Batam Branch who had a history of purchases Kara Santan period in 2016. The analysis method used in this research is descriptive analysis and multiple regression analysis using SPSS 20. Hypothesis testing using T test and F test value of α = 5%. The results showed that in partial product, price, promotion, people, and processes of positive and significant influence on purchasing decisions, althought place have no effect and significant impact on purchasing decisions, and simultaneously all the variable positive and significant impact on purchasing decisions PT. Enseval Putera Megatrading, Tbk.

scholarly journals Analisis Pengaruh Tingkat Bunga, Tingkat Inflasi, Earning Per Share Terhadap Harga Saham PT. Bank Mandiri (persero) Tbk.

2018 ◽  
Vol 3 (1) ◽  
pp. 011
Author(s):  
Didi Rahmat
Keyword(s):  
Regression Analysis ◽  
Interest Rate ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Stock Price ◽  
Inflation Rate ◽  
Analysis Method ◽  
Independent Variable

In this research, we investigate impact of Inflation Rate, Interes Rate and Earning per Share as independent variable to the PT. Bank Mandiri (persero) Tbk. stock price. We use causality research with multiple regression analysis method to answer the hypothesis. As conclusion that find, all independent variabel have impact significantly to the stock price in 0.78%. In partial, inflation has no impact to the stock price. In other way, interest rate have significantly influence to the stock price. But the influence is negative. EPS fositive have influence significantly to stock price.

scholarly journals Brand Promotion: The Effects of Celebrity Endorsement and Brand Image on Consumer Buying Decision

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Adinda Nur Annissa ◽  
Eristia Lidia Paramita
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Brand Image ◽  
Brand Awareness ◽  
Celebrity Endorsement ◽  
Analysis Method ◽  
Purposive Sampling ◽  
Brand Promotion

In the recent years, the influence of celebrity in promoting a brand is promising. Without a doubt, celebrity endorsement will boost business brand awareness with an endorsement. This research objective is to analyse the effect of celebrity endorsement and brand image toward the customer buying decision. The purpose of this study is to provide guidance for both the brand and celebrities regarding to endorsing. The population was the consumer of Maybelline in Indonesia. Purposive sampling was used in this research with 216 respondent. Multiple regression analysis method was used in this research. This research implies that celebrity endorsement and brand image affected the customer buying decision and the result is that Celebrity Endorsement and Brand Image of Maybelline have a positive significant influence on the buying decision. 

scholarly journals The Impact of Halal Label, Price, And Brand on the Purchase Decision of Bakso Wagyu in Kota Wisata Cibubur

The Winners ◽  
2019 ◽  
Vol 20 (2) ◽  
pp. 111
Author(s):  
Freddy Pandapotan Simbolon
Keyword(s):  
Regression Analysis ◽  
Correlation Analysis ◽  
Hypothesis Testing ◽  
Multiple Regression Analysis ◽  
Significant Influence ◽  
Field Survey ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Analysis Method ◽  
The Impact

The objective of this research was to examine the impact of halal labels, prices, and brand on the purchase decision to buy Bakso Wagyu in Kota Wisata Cibubur. It used associative research, and data were collected through a field survey from the Bakso Wagyu outlet in Kota Wisata Cibubur. A set of questionnaires was distributed to 96 customers of Bakso Wagyu outlet in Kota Wisata Cibubur. Multiple regression analysis assessed the impact on purchase decisions of three key constructs of the halal label, price, and brand. The analysis method used correlation analysis, multiple regressions, and hypothesis testing. The results show three components, namely halal label, price, and brand, simultaneously have a significant influence on the purchase decision. However, the halal label was a variable. That are has the most dominant impact. This research indicates the results that halal labels are important for imported products that are consumed by Indonesian people who are mostly Muslim.

scholarly journals PENGARUH LINGKUNGAN KERJA DAN KOMPENSASI TERHADAP KEPUASAN KERJA KARYAWAN PT. CIPTA MANDIRI WIRASAKTI

2021 ◽  
Vol 9 (2) ◽  
Author(s):  
Rut Masna Lamminar ◽  
Bongsu Saragih
Keyword(s):  
Job Satisfaction ◽  
Regression Analysis ◽  
Linear Regression ◽  
Work Environment ◽  
Significant Influence ◽  
Linear Regression Analysis ◽  
Analysis Method ◽  
Employee Job Satisfaction ◽  
Independent Variable ◽  
Inferential Analysis

<em>To determine the effect of Work Environment and Compensation on Employee Job Satisfaction PT. Cipta Mandiri Wirasakti. This research uses a quantitative approach, namely through the causal type inferential analysis. This research seeks to examine the effect of the independent variable on the dependent variable. In this study the population is the employees of PT. Cipta Mandiri Wirasakti with 440 employees. Based on the Slovin formula, the sample in this study was 82 people. Collecting data in this study using a closed questionnaire. The analysis method used partially and simultaneous linear regression analysis. Based on the results of the analysis, then 1). There is a positive and significant influence between the work environment on employee job satisfaction. 2). There is a positive and significant influence between compensation on employee job satisfaction. 3). There is a significant influence between work environment and compensation on job satisfaction of employees of PT. Cipta Mandiri Wirasakti.</em>

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA UKM SENTRA BANDENG KELURAHAN TAWANG MAS SEMARANG

2019 ◽  
Vol 2 (2) ◽  
pp. 45-57
Author(s):  
Ratih Hesty Utami ◽  
Rr. Hawik Ervina Indiworo
Keyword(s):  
Regression Analysis ◽  
Data Processing ◽  
Multiple Regression Analysis ◽  
Marketing Mix ◽  
Target Market ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Business Functions ◽  
A Company

The marketing ability of a company can affect its financial capabilities. One of the company's benefits can be generated from the demand for products and / or services, and other business functions will not run if there is no demand. a company must obtain revenue if it wants profit. One of the elements to get income is from marketing products and / or services. The marketing mix is a collection of controlled tactical marketing tools that companies combine to produce the responses they want in the target market. The marketing mix consists of all the things a company can do to influence the demand for its products. These possibilities can be grouped into four groups. Among them are Products (Price), Price (Price), Place (Place), and Promotion (Promotion). In this study 100 respondents were used. Determination of sample size using simple random techniques. Data were analyzed using the Multiple Regression Analysis method. Data processing using the SPSS program. The purpose of this study was to determine the factors that influence purchasing decisions at UKM Sentra Bandeng Tawang Mas Semarang. SME entrepreneurs must maintain the implementation of important factors that determine the performance of their businesses, while still making improvements to the factors that are still lacking in implementation, in order to get better performance.

PENGARUH PERSEPSI KEMUDAHAN, PERSEPSI KEUNTUNGAN, PERSEPSI KEAMANAN TERHADAP MINAT PENGUSAHA MIKRO MENGUNAKAN PRODUK RAHN BANK ACEH SYARIAH DI KABUPATEN BIREUEN

2020 ◽  
Vol 2 (2) ◽  
pp. 176-186
Author(s):  
Haryani Haryani ◽  
Asrida Asrida ◽  
Iskandar Aziz ◽  
Chairul Bariah
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Quantitative Study ◽  
Significant Influence ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Analysis Method ◽  
Perception Of Security

This study aims to analyze the effect of convenience, profit, safety simultaneously and partially on the public's interest in using the rahn product of Bank Aceh Syariah in Bireuen Regency. This research is a quantitative study using multiple linear regression analysis method with a total of 31 respondents. The results of this study indicate that the perception of convenience, the perception of profit and the perception of security simultaneously have a significant effect on the interest of micro entrepreneurs in using the rahn products of Bank Aceh Syariah in Bireuen Regency. The perception of convenience has a significant influence on the interest of micro entrepreneurs in using Bank Aceh Syariah rahn products in Bireuen Regency. Perceptions of profit have a significant influence on the interest of micro entrepreneurs in using Bank Aceh Syariah rahn products in Bireuen Regency. Perceptions of security have a significant influence on the interest of micro entrepreneurs in using Bank Aceh Syariah rahn products in Bireuen Regency.   Keywords: Perception, Interests, Rahn, Profits, Security, Ease     Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh kemudahan, keuntungan, keamanan secara serempak dan parsial terhadap minat masyarakat menggunakan produk rahn Bank Aceh Syariah di Kabupaten Bireuen. Penelitian ini adalah penelitian kuantitatif dengan metode analisis regresi linier berganda dengan total responden sebanyak 31 orang. Hasil penelitian ini menunjukkan bahwa persepsi kemudahan, persepsi keuntungan dan persepsi keamanan secara serempak berpengaruh signifikan terhadap minat pengusaha mikro dalam menggunakan produk rahn Bank Aceh Syariah Di Kabupaten Bireuen. Persepsi kemudahan mempunyai pengaruh signifikan terhadap minat pengusaha mikro dalam menggunakan produk rahn Bank Aceh Syariah di Kabupaten Bireuen. Persepsi keuntungan mempunyai pengaruh signifikan terhadap minat  pengusaha mikro dalam menggunakan produk rahn Bank Aceh Syariah di Kabupaten Bireuen. Persepsi keamanan mempunyai pengaruh signifikan terhadap minat  pengusaha mikro dalam menggunakan produk rahn Bank Aceh Syariah di Kabupaten Bireuen.      Kata kunci: Persepsi, Minat, Rahn, Keuntungan, Keamanan, Kemudahan

scholarly journals Faktor-Faktor yang Mempengaruhi Pengguna Gojek menggunakan Gopay

2020 ◽  
Vol 11 (1) ◽  
pp. 111-121
Author(s):  
Tiar Lina Situngkir ◽  
Ratih Hurriyati ◽  
Mokh. Adib Sultan
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Research Area ◽  
The Other ◽  
Analysis Method ◽  
Costs And Benefits ◽  
Financial Costs ◽  
The Future ◽  
Independent Variable

This study aims to analyze the factors that influence Gojek customers using Gopay services. The population is the community of Singaperbangsa University, Karawang who actively use Gojek and Gopay services whose numbers are not clearly known. Samples were taken for analysis, from filling out the questionnaire as many as 118 respondents were received. The multiple regression analysis method represented by the independent variable consists of financial costs and benefits. The results of the analysis prove that only the benefit variable has a significant effect on the use of Gojek using Gopay services, the other variable is that financial costs do not significantly influence the use of Gopay services. This study has limited location, which can have an impact on the results of the study. In the future, subsequent researchers can further expand the research area.

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