scholarly journals PERLUKAH PENDAMPINGAN TERHADAP PELAKU UMKM DALAM MEMANFAATKAN MEDIA SOSIAL SEBAGAI SALURAN PEMASARAN STRATEGIS?

2019 ◽  
Vol 3 (2) ◽  
pp. 93-102
Author(s):  
Alfian Budi Primanto ◽  
Fahrurrozi Rahman
Keyword(s):  
Social Media ◽  
Self Efficacy ◽  
Business Strategy ◽  
Descriptive Analysis ◽  
Rapid Change ◽  
Data Gathering ◽  
Perceived Usefulness ◽  
Analysis Method ◽  
Use Of Technology ◽  
Perceived Usability

Abstract : The rapid change and easy to use technology should be able to trigger the use of technology in MSME. However, the reality tells the different. There is only few MSMEs that already implement and use technology (social media) as their part of business strategy. Therefore, this research aim to know what is the factor that affects MSMEs attitude toward technology (social media) adoption through perceived usefulness and perceived ease to use. Researcher use individual and external factor which consist of social influence, compatibility, organizational barrier, self-efficacy, and individual proficiency. This research uses descriptive analysis and path analysis as analysis method with questionnaire as data gathering method. This research concluded that social value, compatibility and self-efficacy has significant effect toward perceived easy to use and perceived of usefulness. The low of individual proficiency regarding social media indicates that there is an opportunity for academicians or anyone to be a mentor for UMKM in exploring social media channel.Keywords: Perceived Usability, Perceived Usefullness, SME’s, Intention To Use, Social Media, Marketing Abstrak : Pemanfaatan teknologi merupakan faktor krusial dalam keberlangsungan UMKM. Sayangnya, tidak banyak UMKM yang memanfaatkan teknologi (media sosial) ini sebagai strategi pemasaran dan penjualan mereka. Berdasarkan fenomena tersebut, peneliti berkeinginan untuk mengetahui faktor apakah yang menyebabkan rendahnya tingkat adopsi media sosial sebagai saluran pemasaran baru bagi pelaku UMKM. Peneliti menggunakan kombinasi faktor individual dan eksternal seperti pengaruh sosial, kompatibilitas, hambatan organisasi, keyakinan-sendiri, dan kemahiran terhadap media sosial sebagai pembentuk presepsi kegunaan dan kemudahan media sosial serta niat penggunaan secara tidak langsung. Penelitian ini menggunakan analisa deskriptif dan jalur sebagai metode analisis dengan kuesioner sebagai instrumen penelitian. Penelitian ini berhasil membuktikan bahwa pengaruh sosial, kompatibilitas, dan keyakinan diri berpengaruh terhadap persepsi kemudahan penggunaan dan persepsi kegunaan. Kurangnya pemahaman tentang pengaplikasian media sosial yang ditunjukkan pada rendahnya kemahiran penggunaan media sosial dapat menjadi peluang bagi akademisi untuk menghubungkan UMKM dengan media sosial baik sebagai tutor ataupun administrator.Kata kunci: Persepsi Kegunaan, Persepsi Kemudahan Penggunaan, UMKM, Niat Penggunaan, Media Sosial, Pemasaran

scholarly journals PERLUKAH PENDAMPINGAN TERHADAP PELAKU UMKM DALAM MEMANFAATKAN MEDIA SOSIAL SEBAGAI SALURAN PEMASARAN STRATEGIS?

2019 ◽  
Vol 3 (2) ◽  
pp. 119-128
Author(s):  
Alfian Budi Primanto (Universitas Islam Malang - Indonesia) ◽  
Fahrurrozi Rahman (Universitas Islam Malang - Indonesia)
Keyword(s):  
Social Media ◽  
Self Efficacy ◽  
Business Strategy ◽  
Descriptive Analysis ◽  
Rapid Change ◽  
Data Gathering ◽  
Perceived Usefulness ◽  
Analysis Method ◽  
Use Of Technology ◽  
Perceived Usability

Abstract The rapid change and easy to use technology should be able to trigger the use of technology in MSME. However, the reality tells the different. There is only few MSMEs that already implement and use technology (social media) as their part of business strategy. Therefore, this research aim to know what is the factor that affects MSMEs attitude toward technology (social media) adoption through perceived usefulness and perceived ease to use. Researcher use individual and external factor which consist of social influence, compatibility, organizational barrier, self-efficacy, and individual proficiency. This research uses descriptive analysis and path analysis as analysis method with questionnaire as data gathering method. This research concluded that social value, compatibility and self-efficacy has significant effect toward perceived easy to use and perceived of usefulness. The low of individual proficiency regarding social media indicates that there is an opportunity for academicians or anyone to be a mentor for UMKM in exploring social media channel. Keywords: Perceived Usability, Perceived Usefullness, SME’s, Intention To Use, Social Media, Marketing  Abstrak Pemanfaatan teknologi merupakan faktor krusial dalam keberlangsungan UMKM. Sayangnya, tidak banyak UMKM yang memanfaatkan teknologi (media sosial) ini sebagai strategi pemasaran dan penjualan mereka. Berdasarkan fenomena tersebut, peneliti berkeinginan untuk mengetahui faktor apakah yang menyebabkan rendahnya tingkat adopsi media sosial sebagai saluran pemasaran baru bagi pelaku UMKM. Peneliti menggunakan kombinasi faktor individual dan eksternal seperti pengaruh sosial, kompatibilitas, hambatan organisasi, keyakinan-sendiri, dan kemahiran terhadap media sosial sebagai pembentuk presepsi kegunaan dan kemudahan media sosial serta niat penggunaan secara tidak langsung. Penelitian ini menggunakan analisa deskriptif dan jalur sebagai metode analisis dengan kuesioner sebagai instrumen peneletian. Penelitian ini berhasil membuktikan bahwa pengaruh sosial, kompatibilitas, dan keyakinan diri berpengaruh terhadap persepsi kemudahan penggunaan dan persepsi kegunaan. Kurangnya pemahaman tentang pengaplikasian media sosial yang ditunjukkan pada rendahnya kemahiran penggunaan media sosial dapat menjadi peluang bagi akademisi untuk menghubungkan UMKM dengan media sosial baik sebagai tutor ataupun administrator.Kata kunci: Persepsi Kegunaan, Persepsi Kemudahan Penggunaan, UMKM, Niat Penggunaan, Media Sosial, Pemasaran

scholarly journals Disclosure of Communication in the Facebook and Impact Social Media on Worship Activities in Dakwah Faculty Students and Science of Communication Media of North Sumatera State University (UINSU)

2020 ◽  
Vol 3 (3) ◽  
pp. 2142-2148
Author(s):  
Moh. Hatta ◽  
Swardi Lubis Lubis ◽  
Marlina Marlina
Keyword(s):  
Social Media ◽  
Research Method ◽  
Descriptive Analysis ◽  
Communication Media ◽  
State University ◽  
Analysis Method ◽  
The Impact

This study aims to reveal the extent of openness of communication carried out among students of the Da'wah Faculty and UINSU communication and its impact on worship activities carried out by these students. Observations and interviews are techniques used to collect data in this study. Triangulation analysis method is also used to analyze the data obtained from respondents, descriptive analysis research method applied in this study. From 30 respondents taken with a percentage of 20 female respondents and 10 male respondents it was found that social media activities through Facebook had a special attraction and increased their confidence in communication. The impact felt by the respondents was more to the shift in the discipline of worship that they did when cool communicating with their virtual friends, recitations of the Koran that are usually done before prayer time arrives multiplied by the fun they are chatting, status updates or just looking at their Facebook wall.

An Empirical Evaluation of the Effects of Gender Differences and Self-efficacy in the Adoption of E-banking in Nigeria

2012 ◽  
pp. 179-192
Author(s):  
Charles K. Ayo ◽  
Princely Ifinedo ◽  
Uyinomen O. Ekong ◽  
Aderonke Oni
Keyword(s):  
Gender Differences ◽  
Technology Acceptance ◽  
Self Efficacy ◽  
Empirical Evaluation ◽  
Gender Disparity ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Use Of Technology ◽  
Acceptance Model

The issues of gender disparity in the usage of information technology (IT), as well as self-efficacy, have received considerable interest and attention among researchers in recent times. Prior research has identified that gender differences and self-efficiency affect the attitude towards adoption and use of technology. In general, females are believed to be disadvantaged compared to their male counterparts with respect to IT usage and acceptance. The reasoning is that males are mostly more exposed to technology and tend to have more proficiency with such tools. Very little information exists in the extant literature regarding perceptions in developing parts of the world, including Africa. In this chapter, an empirical evaluation of the issues in the context of e-banking will be made in Lagos (Nigeria) and its environs. An extended Technology Acceptance Model (TAM) will be used as a conceptual framework to guide the discourse. Data analysis was done on SPSS 15.0. The study’s results showed that gender differences moderated the acceptance of e-banking of users in the research context. Namely, computer self efficacy and perceived ease of use were of concerns to females, but less so for their male counterparts. Also, perceived usefulness of e-banking is discovered to be the most influencing factor for male users. The study’s implications for research and practice are discussed in the chapter.

scholarly journals THE IMPACT OF SOCIAL MEDIA ON INDIVIDUAL PERFORMANCE IN AGRICULTURE AND FOOD OFFICE MAGELANG

Jurnal Pari ◽  
2021 ◽  
Vol 6 (1) ◽  
pp. 75
Author(s):  
Kurnia Hardjanto
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Descriptive Analysis ◽  
Individual Performance ◽  
Analysis Method ◽  
Negative Impacts ◽  
Use Of Social Media ◽  
Agriculture And Food ◽  
The Impact ◽  
Share Information

Penggunaan media sosial sosial telah merambah ke semua lini layanan kehidupan masyarakat, termasuk di instansi pemerintah. Media sosial digunakan untuk mendukung implementasi program dan kegiatan di instansi pemerintah, yang kemudian berdampak pada kinerja individu di dalamnya. Penelitian ini bertujuan untuk mengidentifikasi secara empiris dampak penggunaan media sosial terhadap kinerja individu di Dinas Pertanian dan Pangan Kota Magelang.Penelitian ini menggunakan metode analisis deskriptif. Pengambilan data dilakukan dengan penyebaran kuesioner dan wawancara kepada 40 (empat puluh) karyawan di Dinas Pertanian dan Pangan Kota Magelang. Hasil penelitian menunjukkan bahwa aplikasi media sosial memiliki dampak positif pada peningkatan kinerja individu di Dinas Pertanian dan Pangan, yaitu sebagaimedia komunikasi (koordinasi) dan tempat untuk berbagi informasi secara aktual. Sementara beberapa dampak negatif penggunaan media sosial yang perlu diantisipasi berupa konsentrasi karyawan yang berkurang sehingga dapat menyebabkan keterlambatan pada penyelesaian pekerjaanThe use of social social media has penetrated into all lines of life services, including at government offices. Social media are used to support the implementation of programs and activities in government offices, which then have an impact on the performance of individuals in it. This studyaims to identify empirically the impact of the use of social media on the performance of individuals in Agriculture and Food Office, Magelang. This research uses descriptive analysis method. Data is collected by filling in questionnaires and interviewing with 40 (forty) officer in the Agriculture andFood Office. Research shows that the application of social media has a positive impact on improving the performance of individuals in Agriculture and Food Office, namely as a medium of communication (coordination) and a place to share information actually. While some negative impacts that need to be anticipated include reducing the concentration that can cause delay incompletion of work.

scholarly journals Kewirausahaan Teknologi Informasi Sebagai Media Peningkatan Kreatifitas Mahasiswa Di Era Ekonomi Digital

2019 ◽  
Vol 1 ◽  
pp. 1018
Author(s):  
Elly Rahayu ◽  
Rohminatin Rohminatin ◽  
Wan Mariatul Kifti ◽  
Donni Nasution
Keyword(s):  
Social Media ◽  
Participant Observation ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Structured Interview ◽  
Cluster Sampling ◽  
Interview Method ◽  
Use Of Technology ◽  
Observation Method ◽  
Creativity And Innovation

This study aims to provide an overview of the importance of increasing creativity and innovation in facing the era of digitalization. STMIK Royal Kisararan as the research location where the population of the research is 120 students in 5th semester whose take IT entrepreneurship courses. Used cluster sampling as the sampling technique and the sample are 60 students. This research is designed as descriptive analysis research. The Techniques Data collection is done by structured interview method where the researcher composes several questions as interview guides. The observation method used is structured and non-participant observation. Structured observations and observed aspects are: Student's abilities to create something new and different (ability to create new and different), Creativity and innovation to solve problems, Student's understanding about business in IT field. While non-participant observation is done by observing through blogs, Instagram and other social media used by students in completing assignments. Interview results supported by observations show that respondents understand the current digital economic era where there have been changes from conventional ways towards modernization with the use of technology. Respondents were also able to identify opportunities and challenges faced in the future and be able to evaluate the competencies that must be possessed to be able to compete in the digital economy era.

scholarly journals Hubungan Efikasi Diri dengan Kreatifitas Kerja Guru Pegawai Negeri Sipil (PNS) Sekolah Dasar Negeri Se-Kecamatan Cibungbulang

2021 ◽  
Vol 3 (1) ◽  
pp. 10-17
Author(s):  
Handayani Nurul Hikmah ◽  
Ima Rahmawati ◽  
Hana Lestari
Keyword(s):  
Self Efficacy ◽  
Positive Relationship ◽  
Descriptive Analysis ◽  
Analysis Method ◽  
Simple Linear Regression ◽  
Chemistry Teachers ◽  
Significant Positive Relationship ◽  
Teacher Work ◽  
Data Collection Technique ◽  
The Relationship

Teacher work creativity is the process of developing all creations and the creation of new works and ideas that are unique and different from the previous ones that can be used by teachers in the learning process. This study aims to determine the relationship between self-efficacy and teacher work creativity. This research was conducted in SDN’s throughout Cibungbulang district. This study uses a quantitative approach with a sample of 78 respondents. The data collection technique used a closed questionnaire with a Likert scale as a measure. The data analysis method used was descriptive analysis and simple linear regression using the help of the SPSS version 20 application. Based on the results of the study, there was a significant positive relationship between self-efficacy and teacher work creativity. This study develops previous research by Sumiyati 2018 entitled the relationship between creativity and the performance of high school chemistry teachers in Jabodetabek.    

scholarly journals Dampak Perkembangan Pariwisata Pantai Tambakrejo Terhadap Ekonomi Masyarakat Desa Tambakrejo Kabupaten Blitar

2018 ◽  
Vol 6 (1) ◽  
pp. 40
Author(s):  
Gendis Wedar Nugraheni ◽  
Ida Bagus Suryawan
Keyword(s):  
Social Media ◽  
Descriptive Analysis ◽  
Tourism Development ◽  
Local Culture ◽  
Analysis Method ◽  
Literature Study ◽  
Employment Opportunities ◽  
Community Activities ◽  
Community Economy ◽  
The Impact

Tambakrejo Beach is located in Tambakrejo Village, Wonotirto district, South of Blitar City. Communities around the Tambakrejo Beach initially work as fishermen, traders, farmers, and to meet the daily needs in getting from fishing. However today many people are turning their professions into traders. The tourism development of Tambakrejo beach resulted in changes of community activities. The method used to collect the data in this study are observation, interview, questionnaires, and literature study and the methods used to analyze the data is comparative descriptive analysis method. The results of this study related to the tourism development that tourists visits increases every year. The interaction of tourists with the community is also high, the number of tourist facilities increased, the attractions are two activities such as boating and riding ATV and watching Islamic local culture Larung Sesaji in the beach, and promotion is done with social media and cooperation between magazine and television to review Tambakrejo in their program . The results of the tourism development toward communities economy is community income increased and employment opportunities associated with the movement of livelihoods as a trader.   Keywords : The Impact, Tourism Development, Community Economy, Tambakrejo  

ANALISIS PENGELOLAAN USAHA BERBASIS SYARIAH PADA MASA COVID 19

2020 ◽  
Vol 5 (2) ◽  
pp. 377
Author(s):  
Burhanuddin Burhanuddin
Keyword(s):  
Data Analysis ◽  
Descriptive Analysis ◽  
Business Management ◽  
Analysis Method ◽  
Doing Business ◽  
Use Of Technology ◽  
New Business ◽  
Qualitative Descriptive ◽  
Online Business ◽  
Collection Methods

The purpose of this study is to describe sharia-based business management during the corona 19 pandemic. The data collection methods used were interviews and literature. The data analysis method is in the form of qualitative descriptive analysis. Based on the results of data analysis, the authors found that sharia-based business management during the 19 pandemic experienced a change in habits. From doing business that was not customary to use telecommunications technology and media before Covid 19, so they had to use it. In the sense of analyzing new business habits during the Covid 19 pandemic, it shows trends in the use of technology and telecommunications media, such as online business.

ANALISIS KEPUTUSAN PEMBELIAN PAKET WISATA ALAM OLEH USER MEDIA SOSIAL INSTAGRAM

2018 ◽  
Vol 4 (2) ◽  
pp. 56-65
Author(s):  
Indra Setiawan Purba ◽  
Prasetio Ariwibowo
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Regression Analysis ◽  
Hypothesis Testing ◽  
Descriptive Analysis ◽  
Equation Model ◽  
Capital City ◽  
Coefficient Of Determination ◽  
Analysis Method ◽  
Simple Regression

The method used in this research is descriptive analysis method, regression analysis, and hypothesis testing with simple linier regression analysis and coefficient of determination analysis. In this study, the population is a student of Jakarta Capital City who has social media instagram and has never bought natural tourism package. The validity test used in this research is using Convirmatory factor analysis (CFA) technique. The low validity of a questionnaire instrument can be measured by loading factor with SPSS 20.00 for Windows. Based on the results of simple regression calculation obtained a = 98.145 and b = 0.27 form regression Y = 98.145 + 0.27X. Interpretation of the regression equation model is any change of X variable scores for one unit, then the variable Y increases by 0.27 in the same direction with the constant 98.14 Provided Coefficient of Determination (KD) of 0.0225, this shows that the contribution of attitude on social media instagram (X ) to the decision of purchasing natural tourism package (Y) is equal to 2,25% and contribution by other factor equal to 97.75%. Based on t arithmetic <t table (1.485 <1.984), it means there is very low influence between attitude on social media instagram to decision of purchasing nature tour package.

scholarly journals Perceptions Of Lecturing Staff On Social Media Networking Systems And Their Use Of It

2015 ◽  
Vol 14 (3) ◽  
pp. 395
Author(s):  
Johannes A. Wiid ◽  
Corinne E. Nell ◽  
Michael C. Cant
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Major Change ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Transfer Of Knowledge ◽  
Academic Context ◽  
Use Of Technology ◽  
Acceptance Model

The advent of technology has led to a major change in the delivering of knowledge and lecturers are in the forefront of this. No longer can projectors or black boards solely be used as a means of communication, as the student of the new millennia is an astute user of technology. Lecturers and students are both therefore expected to make use of technology in the transfer of knowledge and academic interaction. Students have a right to expect their lecturers, and the institution that they study at, to incorporate the latest technology in the delivery of their qualifications. The main aim of this study was to determine lecturers perceptions on social media networking systems and their use of it in an academic context. The study also focussed on whether lecturers make use of, and believes in, social media networking systems as an effective tool to use in teaching and in providing study content and material to students. These were tested by making use of the Technology Acceptance Model (TAM) constructs namely; Perceive ease of use, Perceived usefulness, Attitude towards using, Intention to use, and System accessibility. A survey was distributed to lecturers, and it was found that social media is being used by the majority of lecturers, but more for social purposes than educational purposes. It was also found that Facebook is the most popular social media networking system to use.

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