scholarly journals PERAN PUBLIC RELATIONS DALAM MEMBANGUN CITRA DI ATLANTIS LAND SURABAYA

REPRESENTAMEN ◽  
2019 ◽  
Vol 5 (1) ◽  
Author(s):  
Alfia Retna Windriati ◽  
Arief Darmawan ◽  
Mohammad Insan Romadhan

Surabaya had a tourism industry sector that people was often known as Kenjeran Park Surabaya.Kenjeran Park was a potential tourism industry, because there was also a culinary tour thatsupportedpeople in spending holiday with their family. In 2017 in Kenjeran Park there is a newtheme park called Atlantis Land Surabaya.The researcher was interested in researching this researchbecause wanted to know the role of public relations Atlantis Land as a relatively new theme park inSurabaya to build its image and become an icon in Kenjeran Park’s.The literature review used is thepublic relations management process. This research used a qualitative approach and uses descriptivetypes of research. The results of this study indicated that there were some stages in the process ofKenjeran Park’s image formation, one of which was doing promotion that had a purpose to introducepublic about Atlantis Land Surabaya.Keywords: Role of Public Relations, Image, Atlantis Land

2021 ◽  
Vol 7 ◽  
pp. 65-75
Author(s):  
Nurafiqah Mohamad Musa ◽  
Nur Murniza Mohd Zaidi

Conventional tourism had opened a “window” for Islamic tourism to operationalize which at present is expanded throughout the world. As the Muslim population is rising rapidly, Muslim consumer market should be critically concerned by tourism businesses to satisfy the needs and wants of the consumers. This paper attempts to explain the concept of Islamic tourism in the context of maqasid shariah – protection of religion, protection of intellect, protection of life, protection of wealth and protection of offspring; discusses the role of Islamic religiosity in shaping tourists’ behaviour, as well as tourism industry’s role in applying Islamic tourism according to maqasid shariah, from the tourism industry’s perspective and tourists’ perspective. To date, there is still lack of knowledge and related literature review on the implementation of maqasid shariah in the concept of tourism industry. The ultimate goals of shariah are vital as the platform in the development of Islamic tourism as well as Islamic religiosity among Muslim consumers because it resembles the value of Islamic concept in tourism perspectives.


2019 ◽  
Vol 8 (3) ◽  
pp. 281-297 ◽  
Author(s):  
Laura Olkkonen ◽  
Vilma Luoma-aho

Expectations intersect with many areas of public relations, yet conceptual and theoretical understandings of expectations have not been strong in public relations research. In fact, expectations are often discussed at a cursory level, expectation theories are seldom applied, and the concept of expectations is not problematized. In this article, therefore, we explore the role of expectations in public relations and illustrate how expectations shape organizational relationships, particularly by enabling or destroying the creation of organizational intangible assets. We identify gaps in how expectations are addressed in public relations, present the results from a literature review of 159 academic articles, and move forward conceptually by elaborating expectations as normative, predictive, and destructive assessments. The predictive and destructive dimensions that recognize negative expectations, in particular, can help public relations scholars understand the flipside of the much more often discussed positive expectations. Fulfillment of negative expectations, for example, can explain the active maintenance of unfavorable reputations and reputational stigmas.


2017 ◽  
Vol 3 (3) ◽  
Author(s):  
Lathifah Lathifah

Abstract: This research is executed as a mean to describe the role of schoolCommittee toward madrasah’s management process in Public MadrasahTsanawiyah (MTsN) Karang Intan Banjar Regency, specifically on their role asadvisory agency, supporting agency, controlling agency, and as a mediator. Thisresearch uses descriptive qualitative approach. Data collected with observationtechnique, documentation and interview toward school committee and teachers.This research’s findings show that school committee have a important role inMadrasah’s management process, especially in the management of facilities and infrastructure, finance, student affairs, curriculum, personnel, and public relations.Keywords: school committee, madrasah’s management process, PublicMadrasah Tsanawiyah (MTsN)Abstrak: Penelitian ini dilaksanakan sebagai cara untuk menggambarkan perandari komite sekolah terhadap proses pengelolaan madrasah pada MadrasahTsanawiyah Negeri (MTs) Karang Intan Kabupaten Banjar, terutama tentangperan mereka sebagai pemberi pertimbangan, memberikan dukungan, melakukan pengendalian, dan sebagai mediator. Penelitian in imenggunakan pendekatan deskriptif kualitatif. Data dikumpulkan melalui teknik observasi, dokumentasi, dan wawancara dengan komite sekolah dan para guru. Temuan dari penelitian ini menunjukkan bahwa komite sekolah memiliki peran yang penting dalam proses pengelolaan madrasah, terutama dalam mengelola fasilitas dan infrastruktur, keuangan, kemahasiswaan, kurikulum, personalia, dan hubungan kemasyarakatan.Kata Kunci: komite sekolah, proses pengelolaan madrasah, MadrasahTsanawiyah Negeri (MTs)


2020 ◽  
Vol 20 (02) ◽  
pp. 101-109
Author(s):  
Firdaus Agus ◽  
Septia Fanny ◽  
Rona Muliana

[ID] Untuk mengetahui tercapai atau tidaknya suatu tujuan  program perlu dilakukan evaluasi terhadap implementasi program tersebut, baik pelaksanaan program maupun hasilnya. Evaluasi diperlukan untuk mengukur tingkat efektivitas mekanisme program dari pembiyaan dan apakah efektivitas bila dilihat dari hasil pembangunannya, disamping itu akan diketahui sejauhmana peran pemerintah melalui Kepnmen PUPR No.348/KPTS/M/2015, sebab untuk beberapa tahun kedepan kebijakan pembangunan perumahan MBR ini masih relavan dilaksanakan. Penelitian ini bertujuan untuk mengetahui tingkat efektivitas program. Pendekatan yang digunakan dalam peneltian ini adalah pendekatan deskriptif kualitatif yang didukung oleh data  dari hasil kuesioner, wawancara, dan observasi lapangan, serta data dari kajian dokumen dan telaah pustaka. Perhitungan efektivitas dilakukan dengan melakukan pembobotan menggunakan skala Likert yang didasarkan pada kriteria efektivitas. Hasil penelitian menunjukkan secara umum efektifitas Implementasi Program Perumahan Bersubsidi bagi MBR mendapat nilai 80% yang berarti Efektif. [EN] To find out whether or not a program goal has been achieved, it is necessary to evaluate the implementation of the program, both the program's implementation and its results. Evaluation is needed to measure the effectiveness of the program mechanism of financing and whether the effectiveness when viewed from the results of its development, besides that it will be known to what extent the role of government through the Ministry of PUPR No. 348 / KPTS / M / 2015, because for the next few years the MBR housing development policy is still relavan implemented. This study aims to determine the level of effectiveness of the program. The approach used in this research is a quantitative and qualitative approach which is supported by data from the results of questionnaires, interviews and field observations, as well as data from document review and literature review. The effectiveness calculation is done by measuring the Likert scale based on the effectiveness criteria. The results shows that  Effectiveness of Subsidied Housing Programs Implementation at a rate of 80% which mean generally Effective.  


2020 ◽  
Vol 5 (1) ◽  
pp. 74-82
Author(s):  
Imam Basofi

Indonesia Manajemen hubungan masyarakat adalah sebuah fungsi manajemen yang didalamnya meliputi perencanaan, pelaksanaan, pengorganisasian dan evaluasi terhadap hubungan masyarakat. Hubungan masyarakat sangat penting keberadaannya didalam suatu organisasi. Dengan adanya manajemen yang baik maka humas di perguruan tinggi akan terlaksana secara efektif dan efisien. Adapun tujuan penelitian ini menfokuskan pada dua hal yaitu; 1) Bagaimana fungsi manajemen humas dalam menarik minat masyarakat di IAIN Madura, 2) Bagaimana pola komunikasi humas di IAIN Madura, 3) Bagaimana respon stakeholders terhadap humas di IAIN Madura. Penelitian ini menggunakan pendekatan kualitatif yang dilakukan di Institut Agama Islam Negeri Madura. Teknik pengumpulan data menggunakan teknik wawancara, observasi, dokumentasi. Tahapan analisis data dilakukan dengan penyajian data, redusi data, dan menarik kesimpulan. Pengecekan keabsahan data melalui meningkatkan ketekunan dan Member check. Hasil penelitian ini; 1. Fungsi manajemen hubungan masyarakat dalam menarik minat masyarakat. (a) perencanaan meliputi, perencanaan fisik, perencanaan fungsional, perencanaan secara luas, dan perencanaan dikombinasikan, (b) pengorganisasian humas dibagi sesuai dengan tupoksi, (c) pelaksanaan hubungan masyarakat, melakukan kerjasama dengan pihak internal dan eksternal kampus, malakukan promosi melalui media massa dan menggunakan peran alumni, (d) evaluasi hubungan masyarakat dilakukan disetiap akhir kegiatan. 2. Pola komunikasi humas, a) internal, melakukan rapat dan musyawarah, b) eksternal, melalui kerjasama, media massa (cetak dan online). 3. Respon stakeholders terhadap humas IAIN Madura, a) respon dosen, b) respon mahasiswa, c) respon tokoh masyarakat. Kata kunci: Manajemen Humas, Minat Masyarakat.   Inggris Public relations management is a management function which includes planning, implementing, organizing and evaluating public relations.  Public relations is very important presence in an organization.  With good management, public relations at universities will be carried out effectively and efficiently. The purpose of this study focuses on two things namely;  1) How is the function of public relations management in attracting public interest in IAIN Madura, 2) How is the pattern of public relations communicationIAIN Madura, 3) How is the response of stakeholders to public relations IAIN Madura. This study uses a qualitative approach conducted at the Madura State Islamic Institute.  Data collection techniques using interview, observation, documentation.  Stages of data analysis are performed by presenting data, data reduction, and drawing conclusions.  Checking the validity of the data through increasing perseverance and member checking. The results of this study;  1. The function of public relations management in attracting public interest.  (a) planning includes, physical planning, functional planning, broad planning, and combined planning, (b) organizing public relations is divided according to the main tasks and functions, (c) implementing public relations, collaborating with internal and external campus, conducting promotion through media  mass and using the role of alumni, (d) evaluation of public relations is done at the end of each activity.  2. Public relations communication patterns, a) internal, conducting meetings and deliberations, b) external, through cooperation, mass media (print and online).  3. Stakeholder responses to the PR IAIN Madura, a) lecturer responses, b) student responses, c) community leaders' responses. Keywords: Public Relations Management, Society Proclivity


2019 ◽  
Vol 7 (1) ◽  
pp. 80
Author(s):  
M. Taufik Rachman ◽  
Baiq Reinelda Tri Yunarni

The strategy of developing tourism promotion is much done by developing countries is to strengthen the national economy. The tourism industry sector is believed to be a sector in building the economy towards progress. The problem is how the Tourism Office manages tourist attractions that must be solved. The existence of the Office of Tourism in an area will certainly affect the economy by absorbing workers in tourist attractions and surrounding communities. Likewise with the existence of the Tourism Office in Pemenang Subdistrict which is able to help the community around its place of business by providing land / space for pokdarwis members' business activities and providing funds or training for pokdarwis in accordance with the business sector being run. Thus, there will be a significant influence on the workforce or the community if it has been found how much the workforce is absorbed by the Tourism Office in the winning sub-district. And to improve the welfare of the community in an area, the role of the Tourism Office is very much needed in an effort to participate in building and developing the tourism sector in the region and at the national level.


Author(s):  
Nobertus Ribut Santoso ◽  
Sherly Hindra Negoro

Public relations plays essential roles in communicating and building image of tourist destinations in order to attract a significant number of tourists. Starting from this consideration, this research investigates the role of hotel public relations practitioners in communicating Yogyakarta as the tourist destination. The growth of tourists arriving in Yogyakarta cannot be separated from the role of hotel public relations practitioners in communicating Yogyakarta as the great place to visit. This research employed descriptive qualitative approach. The data was gathered by conducting interviews with three hotel public relations practitioners in Yogyakarta who have experienced in this field at least one year. Based on activities they did to communicate Yogyakarta as the tourist destination, it can be categorised that hotel public relations practitioners in Yogyakarta play communication technician role by using the beautiful and unique cultures and landmarks as backgrounds to communicate their hotels to tourists, using both conventional and new media to strengthen the image of Yogyakarta.


2020 ◽  
Vol 22 (3) ◽  
Author(s):  
Rita Aryani

This study aims to analyze the role of information technology-based management education in vocational schools. The implementation of technology was conducted in several schools, covering managerial aspects as well as academic aspects. This research utilizes a qualitative approach and descriptive method. Data obtained through literature review and analyzed descriptively and qualitatively. The results show that technology-based management education is essential to provide information to support and facilitate the management and academic processes daily. It is important that schools invest in technology-based school systems to increase the effectiveness and efficiency in school management generally. 


Author(s):  
Aryan Agus Pratama ◽  
Busaini Busaini ◽  
Akhmad Saufi

The sustainability of the tourism industry should be supported by sustainable development planning that accommodated local potential. This research aimed to study the sustainable potential of the Lombok tourism industry from a supply-driven perspective. This research was done using a qualitative approach with descriptive analysis content. The data were gained through Focus Group Discussion with Lombok tourism activists. Three main categories become relatable dimensions to support the sustainability of Lombok tourism potentials; resources, hope or dreams, and the acts of the Lombok tourism industry. The involvement of local people in its development is referring to the local culture which is Islamic has become the main driver in terms of the sustainability of the Lombok tourism industry.  This dimension is creating a sense of ownership for local people and the destination itself. The role of local people in developing Lombok tourism that referring to the Islamic local culture is the key to Lombok tourism sustainability. 


2020 ◽  
Vol 12 (4) ◽  
pp. 409-419
Author(s):  
Hugues Seraphin

Purpose The purpose of this viewpoint paper is to discuss whether children can play a role in the sustainability of the tourism industry as a whole. Design/methodology/approach The paper is based on a literature review of key terms: sustainable tourism; mountain tourism; children; and empowerment. Findings Children could potentially play a role in the sustainability of tourism if they are empowered to do so. mini-clubs in mountain resorts could, for instance, contribute to their social empowerment using a catalytic strategy. Practical implications Practitioners involved in the sustainability of the tourism industry should investigate ways to make the sustainability endeavour of the industry more inclusive. As for academics, they should devote time for research on children, as they are an important stakeholder group for the industry. Originality/value This paper focusses on children in the tourism industry. There is a dearth of research in this area.


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