scholarly journals Personal and Social Deixis as A Political Campaign Strategy Used in Donald Trump’s Rally

2021 ◽  
Vol 5 (2) ◽  
pp. 140
Author(s):  
Johan Tobias Kristiano
Keyword(s):  
Crucial Role ◽  
Positive Attitude ◽  
Negative Attitude ◽  
Presidential Campaign ◽  
Political Campaign ◽  
Campaign Strategy ◽  
The Usa ◽  
Political Speeches ◽  
Social Deixis

<p>The use of personal and social deixis often has a crucial role in political speeches. This study investigated how personal deixis was used as a strategy to get other people’s support in Donald Trump’s presidential campaign speech. The object of the study was Trump’s speech in his presidential rally on October 10, 2020, and the data were the personal and social deixis in the speech. The occurrences of deixis were counted to reveal the parties to whom Trump gave his attention, and an analysis of the words used was conducted to see Trump’s attitudes toward the parties addressed by the deixis. The study revealed that Trump used personal deixis more than social deixis. There were five big parties to which he gave his attention using the deixis: the audience, Trump himself, the USA and its people, his opponents, and his party and government. Using the deixis, Trump also showed a positive attitude to his side and a negative attitude to the opponents. His use of personal and social deixis was also used as a campaign strategy. The deixis created inclusiveness, positioned Trump in different roles, showed support from several American communities, and influenced the audience’s attitude toward Trump’s opponents.</p>

Behavioral Marketing as a Political Campaign Strategy

PsycCRITIQUES ◽  
2013 ◽  
Vol 58 (20) ◽  
Author(s):  
Richard W. Ackley ◽  
Joseph F. Caccitolo
Keyword(s):  
Political Campaign ◽  
Campaign Strategy

Assessing the Knowledge, Attitude and Practice (KAP) among the newly diagnosed Prediabetes screened in selected districts of South India

2020 ◽  
Vol 11 (3) ◽  
pp. 4836-4846
Author(s):  
Mohsina Hyder K ◽  
Raja D ◽  
Jithin Mohan ◽  
Ponnusankar S
Keyword(s):  
Positive Attitude ◽  
Healthy Lifestyle ◽  
Negative Attitude ◽  
Cost Effective ◽  
High Risk Population ◽  
Newly Diagnosed ◽  
Lifestyle Modifications ◽  
Open Label ◽  
Attitude And Practice ◽  
Knowledge Attitude And Practice

Currently, 314 million people in the world are Prediabetes, and it is predicted that around 500 million would be burdened by the year 2025. Continuing education of diabetes and its complications is crucial, but it should be accompanied with regular assessment of Knowledge Attitude and Practice (KAP) among the high-risk population. That would play a cost-effective role in prevention and control of the disease.This study was carried out to assess the Knowledge, Attitude and Practice among the newly diagnosed Prediabetes screened over selected districts of South India.This study was conducted through prediabetes screening camps over districts of Calicut, Wayanad and Malappuram in Kerala and The Nilgiris district in Tamilnadu from September 2017 to October 2019. A questionnaire survey was done as a part of a prospective open-label interventional study with 308 prediabetes individuals. Baseline characteristics of the participants were obtained, and their knowledge, attitude and practice regarding Prediabetes were assessed. The finding of the present study revealed 90% of the respondents had poor knowledge, 9% had average knowledge, and only 1% had good knowledge of Prediabetes. In the attitude assessment, only 1.9% had a strongly positive attitude, 14% had a positive attitude, 54% had neutral attitude while 17% had a negative attitude and 13% had a strongly negative attitude. Regarding healthy lifestyle practices, 35.4% had a deplorable practice that scored below 6. Around half of the population, 52.3% had poor practice, 12% had proper training, while only 0.3% had a perfect practice.Knowledge and practice regarding lifestyle modifications among prediabetes participants were found to be reduced. 

Bases Loaded

2020 ◽  
Author(s):  
Costas Panagopoulos
Keyword(s):  
Presidential Elections ◽  
The United States ◽  
Political Campaigns ◽  
Political Campaign ◽  
Voter Mobilization ◽  
Campaign Strategy ◽  
Partisan Polarization ◽  
The Past ◽  
Swing Voters ◽  
Fundamental Shift

Over the past few decades, a fundamental shift in political campaign strategy has been afoot in U.S. elections: Political campaigns have been gradually shifting their attention away from swing voters toward their respective, partisan bases. Independents and weak partisans have been targeted with less frequency, and the emphasis in contemporary elections has been on strong partisans. This book documents this shift—away from persuasion toward base mobilization—in the context of U.S. presidential elections and explains that this phenomenon is likely linked to several developments, including advances in campaign technology and voter-targeting capabilities as well as insights from behavioral social science focusing on voter mobilization. The analyses show the 2000 presidential election represents a watershed cycle that punctuated this shift. The book also explores the implications of the shift toward base mobilization and links these developments to growing turnout rates for strong partisans and attenuating participation among independents or swing voters over time. The book concludes these patterns have contributed to heightened partisan polarization in the United States.

PRAGMATIC CHARACTERISTICS OF HUMOROUS APHORISMS IN THE CONTEXT OF LIFE SPACE

2020 ◽  
Vol 76 (4) ◽  
pp. 18-23
Author(s):  
LARISA V. Burmistrova ◽  
Keyword(s):  
Positive Attitude ◽  
Negative Attitude ◽  
The Internet ◽  
Study Guide ◽  
Life Space ◽  
Research Results ◽  
The Relationship

The analysis of pragmatic characteristics of humorous aphorisms in the context of life space. Author's humorous aphorisms of famous writers, poets, historians of the 17th, 18th, 19th centuries and modern humorous aphorisms posted on the Internet; collection of sayings, quotes and aphorisms “Big Book of Wisdom” (edited by Yuri Lavrov). The relevance of the research is determined by the interest in comic universal expressions, network discourse, comical texts. The research results are applicable when compiling a study guide for students or can be used to compile a psychological portrait of the hero of the work. The aim of the present study is to investigate the pragmatic characteristics of humorous aphorisms. It is analyzed that humorous aphorisms of famous writers, poets, historians of the 17th, 18th, 19th centuries and modern humorous aphorisms affect the main aspects of life. Pragmatic characteristics of humorous aphorisms are analyzed. It was found that the humorous aphorisms most vividly reflect the relationship and love between a man and a woman, the intellect of a woman and a man, care of women, the image of a strong, ambitious man, relationships in marriage, feelings (love and happiness), positive attitude (purposefulness, necessity of education), negative attitude (duplicity, laziness, stupidity, slight knowledge, exaggeration of material value), the contrary opinion of an optimist and a pessimist.

scholarly journals Economic problems and the threat of the Old World: the USA media assessment

2019 ◽  
Vol 8 (4) ◽  
pp. 214-217
Author(s):  
Sergey Olegovich Buranok ◽  
Katerina Vyacheslavovna Belyaeva ◽  
Margarita Igorevna Tulusakova
Keyword(s):  
Mass Media ◽  
Formation Process ◽  
Crucial Role ◽  
Red Scare ◽  
Economic Problems ◽  
Soviet People ◽  
The Us ◽  
The Usa ◽  
The Media ◽  
Soviet Russia

The paper is dedicated to the evolutionary formation process of the American mass media perception towards the Soviet Russia during the severe Russian famine of 1921-1922, also known as the Povolzhye famine. The research novelty lies in the deep analysis of the US press assessments concerning the famine. The authors provide the results of their American newspapers examination regarding the image formation of the Soviet authorities, the Soviet people and the so-called Red Scare. The authors research included a review of the main anti-Soviet arguments made by the media; the review revealed that the Povolzhye famine image had a crucial role in the labeling Russia as a retrogressive country. Studying this informational phenomenon allows researchers to understand what impact it had on Soviet-American relations, since it directly affected the perception of Russia and the Russian/Soviet people through the media. This, in turn, might help with comprehension of some stereotypes about Russia that can still be encountered in the American public opinion to date.

scholarly journals THE ROLE OF JUDICIAL PRACTICE IN THE LEGAL SYSTEM: RUSSIAN EXPERIENCE IN THE WORLD CONTEXT

2017 ◽  
pp. 40-49 ◽  
Author(s):  
Виктор Момотов ◽  
Viktor Momotov
Keyword(s):  
Legal System ◽  
Negative Attitude ◽  
Case Law ◽  
Legal Framework ◽  
Legal Systems ◽  
Legal Norms ◽  
Judicial Practice ◽  
The Usa ◽  
Anglo American

In Russian legal science there is a wide-spread belief according to which legal precedents are not sources of Russian law, because Russian legal system forms a part of continental legal system. Various researchers believe that judicial practice does not contain legal norms and consequently case law is not a component of Russian legal framework. The present paper contains the theoretical and historical legal research of the place and role of case law in Anglo-American and continental legal systems. It’s shown that for long historical periods legal precedents were recognized as sources of law not only in Great Britain and the USA, but also in major European legal systems, while at the present time differentiation of legal systems with respect to their attitude towards case law is becoming outdated. Furthermore, based on the research of various legal scholars’ traditions (principally of the positivistic and the sociological traditions) this article demonstrates that negative attitude towards case law is largely determined by the formalistic and obsolete understanding of the term ”source of law”, coming from the misinterpretation of positivism. The paper also presents the current development trends of case law as a source of law. In particular the article outlines the proactive interpretations of new statutory provisions issued by the Plenum of the Supreme Court of the Russian Federation, the global uniqueness of such interpretations and the influence of scientific–technological progress and public needs on the highest court’s interpretations. The mutual interference of case law and statutory law is shown.

scholarly journals Rehabilitation of Utopia as a Symptom of the Crisis of the Russian and Western Civilizations

2019 ◽  
Vol 62 (5) ◽  
pp. 7-26
Author(s):  
Rimma I. Sokolova
Keyword(s):  
20Th Century ◽  
21St Century ◽  
Positive Attitude ◽  
Negative Attitude ◽  
The West ◽  
System A ◽  
History Of ◽  
New Ideas ◽  
Reduction Of Uncertainty ◽  
The Ideal

The article discusses such a new phenomenon of modernity as the rehabilitation of utopia, which has not yet become widespread, but it is a serious symptom of the crisis of civilization in Russia and in the West. It is shown that attempts to rehabilitate utopia are associated with the situation of crisis, uncertainty, unpredictability caused by the ongoing transformations of the modern epoch. Under these conditions, the utopia is not only a reflection of the existing situation but also an opportunity for the formation of new ideas and the reduction of uncertainty. Many astute researchers in both the West and Russia demonstrate a positive attitude towards utopia, as they see the opportunities offered by utopia, especially in times of crisis. It is noted that in Russia there is a gradual overcoming of the negative attitude to utopia, which was associated with the collapsed socialist system. A summary history of utopia shows that utopia is a significant factor in history that accompanies the development of mankind throughout history. Despite this, in the earlier decades of the 20th century and the beginning of 21st century the “death of utopia” was declared, it was driven by ideological and political reasons and by globalization in general. Meanwhile, at present its importance is again actualized in relation to the complex international situation. Therefore, both in the West and in Russia there is a growing demand for the ideal concepts of the future of human existence in the form of utopia.

scholarly journals Self-reported awareness and attitude of cancer patients towards clinical nurse coordinators

2017 ◽  
Vol 7 (7) ◽  
pp. 95 ◽  
Author(s):  
Ahmad Deeb ◽  
Mohammad O. AlKaiyat ◽  
Emad Abu Hlal ◽  
Areej Attari ◽  
Rania Mahaireh ◽  
...  
Keyword(s):  
Cancer Patients ◽  
Positive Attitude ◽  
Clinical Care ◽  
Negative Attitude ◽  
Patient Characteristics ◽  
Cross Sectional Study ◽  
Cancer Center ◽  
Cross Sectional ◽  
Clinical Nurse ◽  
Roles And Responsibilities

Background and objective: Lack of knowledge or poor perception towards the roles and responsibilities of clinical nurse coordinators among cancer patients might lead to a decrease in seeking their services. The objective of the study was to assess the knowledge, perception and attitude towards clinical nurse coordinators among cancer patients at a specialized cancer center in Jordan.Methods: This is a cross sectional study that was conducted by distributing a self-reported and anonymous survey to 240 cancer patients visiting the center. The survey questioned some patient characteristics such as sex, age, educational level, marital status, disease type and duration, type of therapy. The patients’ knowledge (12-statement), the perception (9-statement) regarding the actual roles/responsibilities of coordinators and the attitude (5-statement) towards seeking their services were measured. Responses on Likert scales were converted to percentage mean scores.Results: The overall percentage mean scores ± standard deviation of knowledge was 59 ± 17, perception towards clinical nurse coordinators (79 ± 14) and attitude towards seeking their services (69 ± 16). Linear regression showed that participants on chemotherapy had significantly better perception (higher scores) compared to participants on concurrent therapies (β = -3.91, p = .049). Participants with higher knowledge scores had better perception indicating a better comprehension about the clinical nurse coordinators’ roles, compared to those with lower knowledge percentage mean scores (β = 0.13, p = .019). Female patients had higher percentage mean score of attitude compared to male particpants (β = -3.77, p = .034). Better perception of Clinical nurse coordinators (CNCs) among cancer patients was significantly more associated with  a more positive attitude towards seeking CNC services (β = 0.72, p < .001).Conclusions: Patients’ knowledge about the roles and responsibilities of nurse coordinators is associated with a better patients’ perception towards coordinators, which in return is associated with a more positive attitude towards seeking their services. Special consideration should be paid for patients on concurrent therapies who were more likely to have poorer perception towards clinical care coordinators compared to patients on chemotherapy. In addition, coordinators are expected to observe a more negative attitude towards seeking their services among male cancer patients.

scholarly journals Nurses’ attitudes towards the implementation of the Mother-Baby Friendly Initiative in selected primary healthcare facilities at Makhuduthamaga Municipality, Limpopo province

Curationis ◽  
2019 ◽  
Vol 42 (1) ◽  
Author(s):  
Siyabulela E. Mgolozeli ◽  
Hilda N. Shilubane ◽  
Lunic B. Khoza
Keyword(s):  
Primary Healthcare ◽  
Positive Attitude ◽  
Negative Attitude ◽  
Healthcare Services ◽  
Primary Objective ◽  
Strategy Implementation ◽  
Limpopo Province ◽  
Healthcare Facilities ◽  
Positive Attitudes ◽  
The Ideal

Background: The implementation of the Mother-Baby Friendly Initiative (MBFI) strategy demonstrated its capabilities to improve global children’s health and maternal survival. However, its implementation in primary healthcare (PHC) facilities remains a challenge as many nurses are reluctant to adopt it for the improvement of child and maternal healthcare services in their respective clinics.Objectives: The primary objective of this study was to determine the attitudes of nurses towards the implementation of the MBFI in selected PHC facilities in the Makhuduthamaga Municipality, Limpopo province.Method: This study used a quantitative, descriptive design, and all respondents were conveniently sampled. A self-administered questionnaire was used to collect data. One-hundred and seventy-seven questionnaires were distributed, and 153 nurses responded and completed the questionnaire. The Statistical Package for Social Sciences version 23 was used to analyse data.Results: Results show that the majority of nurses (professional nurses [PNs] = 65, 78%; enrolled nurses [ENs] = 18, 72%; enrolled nursing auxiliaries [ENAs] = 23, 51%) had a positive attitude towards the MBFI strategy implementation as they agreed that it increased breastfeeding rates. Most PNs (n = 58, 70%) and ENs (n = 15, 60%) showed positive attitudes towards exclusive breastfeeding (EBF) as they agreed that it was the ideal feeding option for any child, and most ENAs (n = 38, 84%) showed a negative attitude as they disagreed that EBF was the ideal feeding option for any child.Conclusion: In this study, most PNs and ENs had a positive attitude in all the aspects that determined their attitudes towards MBFI strategy implementation. A concern is the fact that most ENAs showed negative attitudes in almost all the statements that were in line with the principles of MBFI, as they disagreed in most aspects. Therefore, this study recommends that on-going orientation and trainings should be offered to all nurses including ENAs to equip them with information that can assist in changing their attitudes towards MBFI implementation in PHC facilities.

The effect of political neuromarketing 2.0 on election outcomes

2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Islam Mohamed Hegazy
Keyword(s):  
Big Data ◽  
Political Campaign ◽  
Quality Of Democracy ◽  
Content Type ◽  
Interdisciplinary Field ◽  
The Usa ◽  
Negative Impacts ◽  
Field Of Inquiry

Purpose The purpose of this paper is the better understanding of the increasing relation between big data 2.0 and neuromarketing, particularly to influence election outcomes, along with a special aim to discuss some raised doubts about Trump’s presidential campaign 2016 and its ability to hijack American political consumers’ minds, and to direct their votes. Design/methodology/approach This paper combines deductive/inductive methodology to define the term of political neuromarketing 2.0 through a brief literature review of related concepts of big data 2.0, virtual identity and neuromarketing. It then applies a single qualitative case study by presenting the history and causes of online voter microtargeting in the USA, and analyzing the political neuromarketing 2.0 mechanisms adopted by Trump’s political campaign team in the 2016 presidential election. Findings Based on Trump’s political marketing mechanisms analysis, the paper believes that big data 2.0 and neuromarketing techniques played an unusual role in reading political consumers’ minds and helping the controversial candidate to meet one of the most unexpected victories in the presidential elections. Nevertheless, this paper argues that the ethics of using political neuromarketing 2.0 to sell candidates and its negative impacts on the quality of democracy are and will continue to be a subject of ongoing debates. Originality/value The marriage of big data 2.0 and political neuromarketing is a new interdisciplinary field of inquiry. This paper provides a useful introduction and further explanations for why and how Trump’s campaign defied initial loss predictions and attained victory during this election.

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