THE ROLE OF WOMEN IN TOURISM IN SADE VILLAGE, LOMBOK, INDONESIA
Sade is known as the traditional village of the Sasak tribe, which until now still maintains its authenticity. Farming is the main source of livelihood for the sade community. In addition, they also have handicraft products in the form of weaving produced by sade women, who since childhood (age 9 years) have been required to learn to weave, and this rule was made so that women in Sade could live independently without depending on men. However, in terms of tourism, women are not really involved, even though women should take an important role in developing a tourist village, for example, in the pokdarwis membership there are absolutely no women, because according to them men should take all roles, while for women only take care of family and sell weaving products. Women are the most important resource that should be used properly in community development activities, especially for sade communities. However, the reality is that women have a domestic role that cannot be separated from other roles in their lives. This makes women unable to focus solely on their public roles. In this case, a dilemma occurs in society regarding the position of women in community activities, especially in community development programs through the tourism village program. Therefore, it is necessary to study what the roles of Sade women are in developing the Sade tourism village. Then to collect data used qualitative observation, in-depth interviews, questionnaires, and documentation. The data was obtained through purposive sampling for sade communities, especially traditional leaders, community leaders, and religious leaders. and sade girls. The results of this research are that the potential that exists in the community should be used for tourism development, but in fact tourism in Sade hamlet cannot develop properly, even education is still low, even though it is the main key because of high education. will have an impact on progress. To be able to improve the welfare of the community through tourism villages, it is necessary to have the participation of sade women to develop sade tourism by participating in training or counseling related to tourism, and of course with the hope that the Sade tourism village can develop more advanced and can attract both local and foreign tourist visits. Therefore, cooperation between the government and the local community is needed for the development of a tourist village