scholarly journals Toga Sehat Sihite

2021 ◽  
Author(s):  
GOVERNANCE: JURNAL POLITIK LOKAL DAN PEMBANGUNAN
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Industrial Structure ◽  
Internal Marketing ◽  
Analytical Tool ◽  
Marketing Strategies ◽  
Growth Strategy ◽  
Analysis Method

Marketing strategy as an important aspect to maintain and expand opportunities to reach the market. Studies that explore the Bank's internal marketing strategies have been examined by previous research but based on competitive banking dynamics and highly dynamic market demands it is difficult to predict, the study of marketing strategies in the context of the Bank's companies is considered to be relevant for review at any time. This article aims to analyze the marketing strategies available at PT Bank Mandiri, Tbk Yogyakarta branch 2004 with the SWOT analysis method. Data was obtained through interviews with the management of the Bank Mandiri Yogyakarta branch. The analytical tool used is the analysis of industrial structure (Porter), SWOT. The results of the study through a SWOT analysis of the position of PT. Bank Mandiri in its marketing strategy uses a growth strategy.

scholarly journals MARKETING STRATEGY OF CHICKEN EGG ON NRPS SHOP IN TANAH DATAR

2019 ◽  
Vol 7 (1) ◽  
pp. 67-78
Author(s):  
Vivi Nila Sari ◽  
Marta Widian Sari ◽  
Yosi Yulia ◽  
Ratma Helmi Wati
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Analysis Data ◽  
Marketing Strategies ◽  
Market Development ◽  
Sales Volume ◽  
Analysis Method ◽  
Good Service ◽  
Independent Variable ◽  
Collection Methods

This study aims to determine the use of marketing strategies that will increase sales volume. This research consists of one independent variable that is Marketing Strategy and one Dependent Variable that is Sales Volume. The analysis method used is SWOT Analysis. Data collection methods in this study is to use interviews on Kiosk owners N.R.P.S. The results of SWOT analysis in this study indicate that SO strategy on Kiosk N.R.P.S is Do concentrated growth on human resources and open special training place, Do market development and Add chicken coop unit and employees. The WO Strategy at Kiosk N.R.P.S is Innovating in technology, innovating in promotions and focusing more on the division of labor. ST strategy at Kiosk N.R.P.S is to innovate the product, keep stabilizing the price and provide good service. WT Strategy on Kiosk N.R.P.S is Aggressive in Promotion and Perform monthly recording. Keywords : Marketing Strategy and Sales Volume.

scholarly journals Analisis Strategi Pemasaran Pada Lembaga Kursus dan Bimbingan Belajar Education Zone

2021 ◽  
Vol 2 (2) ◽  
pp. 158-163
Author(s):  
Shinta Abdul Rahman
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Research Problem ◽  
Product Placement ◽  
Marketing Strategies ◽  
Growth Strategy ◽  
Target Market ◽  
Product Price ◽  
Zone Management ◽  
Marketing Activities

Marketing activities determine the Education Zone Course and Tutoring Institute (E-Zone LKBB) in selling products as the spearhead set by the E-Zone management LKBB and its marketing strategy. In determining the marketing strategy, environmental analysis is critical because it includes analyzing the internal and external environment. The research problem is about the service marketing strategy in the E-Zone LKBB. Therefore the research questions in this research are: 1) What are the strengths and weaknesses in improving LKBB E-Zona services. 2) What are the opportunities and threats in increasing the marketing strategy of LKBB E-Zone services? 3) What are the formulations of marketing strategies in improving marketing LKBB E-Zone services? This study aims to identify the strengths and weaknesses in the LKBB E-Zone as well as the opportunities and threats of the E-Zone LKBB and formulate a marketing strategy for LKBB E-Zone. The unit of analysis in this research is the Education Zone Course and Tutoring Institution. The observation unit is the marketing and sales management and the students who have studied at LKBB E-Zone for approximately six months. The data analysis method used in this study is the SWOT analysis (Strength, Weakness, Opportunity, Threat), which is an analysis that aims to analyze the strengths and weaknesses as well as opportunities and threats. The result shows that the E-Zone LKBB is in the Fast Growth Strategy quadrant position, between Strength (Strength) and opportunity (Opportunity) in the SWOT diagram. LKBB E-Zone has strengths and opportunities that are greater than weaknesses and threats. So that LKBB E-Zone can take full advantage of all the potential strengths and opportunities by using elements of marketing strategies, namely: market segmentation, target market determination, product placement, timing, marketing mix, and its essential 7 P elements, namely: Promotion, Product, Price, Place, People, Physical Evidence, and Process

scholarly journals ANALISIS STRATEGI PEMASARAN KAIN BATIK BESUREK DI KOTA BENGKULU

2018 ◽  
Vol 6 (2) ◽  
Author(s):  
Sri Handayani ◽  
Siti Hanila ◽  
Mimi Kurnia Nengsih
Keyword(s):  
Marketing Strategy ◽  
Small Businesses ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
Effective Strategy ◽  
Analysis Method ◽  
Strategy Formulation ◽  
Literature Study ◽  
Swot Matrix ◽  
Collection Methods

This study aims to determine the marketing strategy for batik products Besurek in Bengkulu city. And which strategy is best in determining the marketing of batik cloth of Besurek in Bengkulu city. Data collection methods used are literature study method and questionnaire by distributing the list to the respondents. The sample in this study is the assumption of an effective strategy to maximize the strengths and opportunities of small businesses and to minimize weaknesses and threats.Analysis method used in this research is SWOT analysis method (Strength, Weaknesses, Opportunity, Threats). The data obtained from the results of the study will be analyzed strength, weakness, opportunities and amcamannya to the implementation of corporate marketing strategies in order to increase interest buyers batik cloth besurek. To determine the formulation of future marketing strategies, a merger of marketing strategy formulation is linked through the SWOT matrix.

scholarly journals STRATEGI PEMASARAN USAHA BUNATY DENGAN MODEL 7C DAN PENERAPANNYA PADA BUSINESS MODEL CANVAS

2020 ◽  
Vol 3 (1) ◽  
pp. 487-502
Author(s):  
Parmila Khansa ◽  
Keyword(s):  
Marketing Strategy ◽  
Business Model ◽  
Swot Analysis ◽  
Natural Antioxidants ◽  
Marketing Strategies ◽  
The Body ◽  
External Factors ◽  
Fruit Peel ◽  
Business Model Canvas ◽  
Dragon Fruit

This research is about marketing strategies for Bunaty's ready to drink beverage business which is derived from dragon fruit peel with strawberry popping boba innovation. Dragon fruit peels in Bunaty products contain natural antioxidants that can nourish the body. The purpose of this study is to analyze the conditions of the internal environment and external environmental conditions, identify marketing strategies with the 7C model to improve the efficiency of marketing functions and be able to deal with competitors outside, and analyze the application of the business model of the canvas in the Bunaty business. The analytical method used is IFAS and EFAS, SWOT analysis, marketing strategy of 7C model, and business model canvas. The results of this study are the results of the calculation of internal factors obtained a total score of 2.64, where this value indicates strength in the internal position that can overcome weaknesses. The results of the analysis of external factors in the matrix get a total score of 3.26, where this value shows the opportunities for external factors that can minimize threats. To face competition in the alternative business strategy market through a SWOT matrix that is incorporated into the marketing strategy of the 7C model and applied to the business model canvas by the company. Keywords: business model canvas, dragonskin, marketing 7C model, ready to drink beverages, SWOT analysis.

scholarly journals Analisis Strategi Pemasaran Pada Toko Brunei Elektronik Meulaboh Ditengah Pandemi Covid-19

2021 ◽  
Vol 18 (3) ◽  
pp. 297-307
Author(s):  
Maulidar Maulidar
Keyword(s):  
Swot Analysis ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Business Strategies ◽  
Primary Data ◽  
Analysis Method ◽  
The West ◽  
Community Activities ◽  
Sales Strategy ◽  
Use Of Technology

This study aims to analyze the sales strategy applied to the Brunei Eletronik store amidst the weakening condition of the Indonesian economy due to the covid-19 pandemic. The method in this study was carried out with a qualitative approach to analyze the marketing strategy applied by the Brunei Eletronik store with primary data sources obtained from data collection techniques through interviews, observations and literature studies. From the results of the research carried out, it is known that a number of new facts related to the strategy implemented by the Brunei Eletronik store during the Covid-19 pandemic, sales decreased at the beginning of the outbreak of the Covid-19 pandemic in Indonesia, especially the West Aceh region due to reduced community activities outside the home, but with the use of technology in business strategies to increase sales, income gradually improves and increases. From the results of data analysis and literature review, to improve marketing strategies, Brunei Eletronik stores can apply the SWOT analysis method in increasing sales in the midst of the COVID-19 pandemic.

scholarly journals STRATEGI PEMASARAN PAKET WISATA TIRTAYATRA KE INDIA PADA MELATI TOURS

Jurnal IPTA ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 178
Author(s):  
Kadek Bagus Gede Jelantik ◽  
N.M.S. Wijaya ◽  
Putu Agus Wikanatha Sagita
Keyword(s):  
Data Analysis ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Cultural Analysis ◽  
Growth Strategy ◽  
Internal Factors ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
The Right

Many travel agents facilitate the interest of tourists, especially Balinese people to do Tirtayatra to India. One of them is Melati Tours as a travel agent providing package tours of Tirtayatra to India. This study was conducted to find out the right marketing strategy of Tirtayatra tour packages to India at Melati Tours. The data analysis technique used are internal environment/IFAS using Marketing Mix 7P analysis as an internal factors and external environment/EFAS using market analysis, competitor analysis, government analysis, technology analysis, economic analysis, social-cultural analysis, environmental analysis and SWOT analysis. The type of data used is quantitative and qualitative data, primary and secondary data. Data collection techniques by observation, interviews, study of literature, documentation and distribution of external internal questionnaires to 100 tourist who bought Tirtayatra tour packages at Melati Tours and to Melati Tours owners and Tourism Academics. Data analysis technique used is mix methods. This study used 18 internal sub-indicators and 8 external sub-indicators and obtained 11 strength factors, 7 weakness factors, 5 opportunity factors and 3 threat factors. Based on the results of data processing on external internal factors/IFAS EFAS, the total value of IFAS is 2,65 and EFAS is 2,20, this indicating the position of the Tirtayatra tour package on Melati Tours in this study is in cell VIII, namely Growth Strategy and Conglomerate Diversification. Melati Tours in marketing Tirtayatra tour packages to India requires a growth strategy through more strategic pressure on financial synergy rather than product marketing strategy for products and prices balance.

scholarly journals Pemetaan Pasar Dan Strategi Pemasaran Secara Islami Bagi Usaha Mikro Kecil Dan Menengah

2019 ◽  
Vol 15 (2) ◽  
pp. 337-354
Author(s):  
Feti Fatimah ◽  
Mega Wahyu Rhamadanita ◽  
Mohammad Sofianto
Keyword(s):  
Product Development ◽  
Environmental Change ◽  
Marketing Strategy ◽  
Product Quality ◽  
Marketing Strategies ◽  
Growth Strategy ◽  
Matrix Analysis ◽  
Market Penetration ◽  
Enterprise Development ◽  
Swot Matrix

The success of a strategy that has been established largely determined by how much the level of conformity of these strategies with environmental change, competition, as well as the situation of the company. Formulation of the problem in this research is how the mapping market and Islamic marketing strategies in the UMKM business field for Crafts in Jember Regency Balung. The location of this research in Jember Regency Balung. The results of his research is the result of matric Internal External SMEC was at quadrant V which means having Stability/growth strategy to develop future will come. the Islamic Marketing strategies can consist of applying a strategy of maintaining and sustaining, market penetration and product development. SWOT matrix analysis of the SMEC is a Islamic marketing strategy that is in S-O Strategies where this strategy consists of Utilizing Government programmes relating to enterprise development, Developing product quality and Expand market

SWOT ANALYSIS AS A BASIC STRATEGY TO IMPROVE COMPETITIVENESS IN ANUGRAH SUKABUMI HOTEL

2020 ◽  
Author(s):  
endang naryono
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Research Method ◽  
Swot Analysis ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Primary Data ◽  
Research Subjects ◽  
Descriptive Research ◽  
Answering Questions

This study aims to determine and analyze the analysis using SWOT analysis which includes Strengths, Weakness, Opportunities, Threats as one of the strategies to improve competitiveness in Anugrah Hotel Sukabumi. This research is a type of associative descriptive research using primary data that is collecting data for hypothesis testing and answering questions from research subjects by collecting through a list of questions with survey research instruments. This research uses triangulation method. The population in this study is Anugrah Hotel Sukabumi. The data used are primary and secondary data. Data collection techniques in this study were carried out through interviews and observations. The research method used is a descriptive qualitative analysis research method.The results of the study show that currently Anugrah Hotel Sukabumi has not fully utilized the opportunities available. The strategy implemented by Anugrah Hotel Sukabumi has not yet fully used a good marketing strategy, for that Anugrah Hotel Sukabumi must implement a suitable strategy to use in optimizing its competitiveness by managing hotels by evaluating and implementing the strategies that must be achieved. By improving marketing strategies and increasing hotel facilities so as to provide satisfaction and desire for patients in Anugrah Hotel Sukabumi.

Hebei Province Low Carbon Economy SWOT Analysis

2014 ◽  
Vol 1073-1076 ◽  
pp. 2822-2825
Author(s):  
Yan Qing Nie
Keyword(s):  
Swot Analysis ◽  
Industrial Structure ◽  
Hebei Province ◽  
Energy Structure ◽  
Low Carbon ◽  
Analysis Method ◽  
Development Environment ◽  
Low Carbon Economy ◽  
New Energy ◽  
Carbon Economy

Hebei province as a great province of energy, its economic development and industrial structure highly dependent on energy. Developing low carbon economy is great significance to Hebei. This article used SWOT analysis method to analyze the advantage, weaknesses, opportunities and threats of low carbon economy of Hebei province. The author put forward countermeasures such as seizing the historical opportunity, creating low carbon development environment, developing new energy industries, optimizing energy structure, adjusting the industrial layout, optimizing the industrial structure.

scholarly journals MARKETING STRATEGY ANALYSIS USING THE METHOD SWOT AND QSPM IN INDUSTRIAL SCREEN PRINTING INDUSTRIES

2021 ◽  
Vol 1 (01) ◽  
pp. 12
Author(s):  
Septiyan Adi Saputro ◽  
Eli Mas'idah ◽  
Andre Sugiyono
Keyword(s):  
Marketing Strategy ◽  
Screen Printing ◽  
Swot Analysis ◽  
External Factor ◽  
Marketing Strategies ◽  
Grand Strategy ◽  
Matrix Analysis ◽  
Online Systems ◽  
Factor Evaluation ◽  
A Company

Omah Sablon is a company engaged in screen printing. As a company engaged in screen printing, Omah Sablon must be more creative in designing and deciding business missions and marketing strategies that will be applied in the field to be able to anticipate various kinds of changes that will occur. Companies can continue to compete and move in the direction of consumer desires, because basically the company's function is to produce goods and services that can be accepted by consumers as well as to meet consumer desires. The number of sales that have not been stable causes the profits obtained by the company to not reach the target as desired by the company. That is because the production or ordering process from omah screen printing consumers occurs seasonally. Therefore it is necessary to analyze the marketing strategy to increase sales results. In the analysis of marketing strategies Omah Sablon is carried out using the Strength Weakness Opportunity Threats (SWOT) and Quantitative Strategic Planning Matrix (QSPM) methods. The first step is filling out internal and external factor questionnaires which are then analyzed using the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices, with values of IFE 2.69 and EFE 2.31, which are entered into the Grand Strategy matrix and known to the company located in quadrant I (has a perfect strategic position). Furthermore SWOT analysis to produce alternative strategies. Then from the Grand Strategy matrix analysis can draw conclusions to use the most interesting strategy to be analyzed using QSPM. Then from the results of the QSPM matrix it can be concluded that the most appropriate marketing strategy used by Omah Sablon to increase sales is Procurement of QC systems in the production process as a guarantor of product quality, Carrying out marketing programs with canvassing systems and also online systems in downtown Ungaran and providing fast service. and easy and add product variants.

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