ANALISIS STRATEGI PEMASARAN KAIN BATIK BESUREK DI KOTA BENGKULU

This study aims to determine the marketing strategy for batik products Besurek in Bengkulu city. And which strategy is best in determining the marketing of batik cloth of Besurek in Bengkulu city. Data collection methods used are literature study method and questionnaire by distributing the list to the respondents. The sample in this study is the assumption of an effective strategy to maximize the strengths and opportunities of small businesses and to minimize weaknesses and threats.Analysis method used in this research is SWOT analysis method (Strength, Weaknesses, Opportunity, Threats). The data obtained from the results of the study will be analyzed strength, weakness, opportunities and amcamannya to the implementation of corporate marketing strategies in order to increase interest buyers batik cloth besurek. To determine the formulation of future marketing strategies, a merger of marketing strategy formulation is linked through the SWOT matrix.

Download Full-text

MARKETING STRATEGY OF CHICKEN EGG ON NRPS SHOP IN TANAH DATAR

Jurnal Apresiasi Ekonomi ◽

10.31846/jae.v7i1.189 ◽

2019 ◽

Vol 7 (1) ◽

pp. 67-78

Author(s):

Vivi Nila Sari ◽

Marta Widian Sari ◽

Yosi Yulia ◽

Ratma Helmi Wati

Keyword(s):

Marketing Strategy ◽

Swot Analysis ◽

Analysis Data ◽

Marketing Strategies ◽

Market Development ◽

Sales Volume ◽

Analysis Method ◽

Good Service ◽

Independent Variable ◽

Collection Methods

This study aims to determine the use of marketing strategies that will increase sales volume. This research consists of one independent variable that is Marketing Strategy and one Dependent Variable that is Sales Volume. The analysis method used is SWOT Analysis. Data collection methods in this study is to use interviews on Kiosk owners N.R.P.S. The results of SWOT analysis in this study indicate that SO strategy on Kiosk N.R.P.S is Do concentrated growth on human resources and open special training place, Do market development and Add chicken coop unit and employees. The WO Strategy at Kiosk N.R.P.S is Innovating in technology, innovating in promotions and focusing more on the division of labor. ST strategy at Kiosk N.R.P.S is to innovate the product, keep stabilizing the price and provide good service. WT Strategy on Kiosk N.R.P.S is Aggressive in Promotion and Perform monthly recording. Keywords : Marketing Strategy and Sales Volume.

Download Full-text

Toga Sehat Sihite

10.31219/osf.io/763gv ◽

2021 ◽

Author(s):

GOVERNANCE: JURNAL POLITIK LOKAL DAN PEMBANGUNAN

Keyword(s):

Marketing Strategy ◽

Swot Analysis ◽

Industrial Structure ◽

Internal Marketing ◽

Analytical Tool ◽

Marketing Strategies ◽

Growth Strategy ◽

Analysis Method

Marketing strategy as an important aspect to maintain and expand opportunities to reach the market. Studies that explore the Bank's internal marketing strategies have been examined by previous research but based on competitive banking dynamics and highly dynamic market demands it is difficult to predict, the study of marketing strategies in the context of the Bank's companies is considered to be relevant for review at any time. This article aims to analyze the marketing strategies available at PT Bank Mandiri, Tbk Yogyakarta branch 2004 with the SWOT analysis method. Data was obtained through interviews with the management of the Bank Mandiri Yogyakarta branch. The analytical tool used is the analysis of industrial structure (Porter), SWOT. The results of the study through a SWOT analysis of the position of PT. Bank Mandiri in its marketing strategy uses a growth strategy.

Download Full-text

Explaining the Marketing Strategies of Knowledge-based Corporations in Northwest of Iran Using SWOT Analysis

Management and Business Research Quarterly ◽

10.32038/mbrq.2020.13.04 ◽

2020 ◽

Vol 13 ◽

pp. 49-64

Author(s):

Maryam Mohammadi Moghaddam ◽

Majid Yahyavi Ghasem Gheshlaghi ◽

Zahra Pouramini ◽

Alireza Hamidzadeh Arbabi

Keyword(s):

Marketing Strategy ◽

Swot Analysis ◽

Qualitative Interviews ◽

Simple Random Sampling ◽

Marketing Strategies ◽

Business World ◽

Knowledge Based ◽

Coding Method ◽

Swot Matrix ◽

Northwest Of Iran

In today’s business world, due to the constant changes and complexity of the situation in different fields, managers need to adopt marketing strategies to achieve competitive advantage and pioneer their target markets. One of the most effective approaches to formulation is the SWOT approach. The purpose of this study was to investigate the marketing strategy of knowledge-based companies in the northwest of the country and to create a SWOT matrix using a mixed research method to select the best marketing strategy. The statistical community in the qualitative section consisted of 30 managers, experts, consultants and support and related units in the surveyed companies. Participants in the quantitative section were also 100 persons, 80 of whom were selected according to Morgan table by simple random sampling. The data collection tools were qualitative interviews, focal interviews and quantitative questionnaires. The coding method, hierarchical analysis method was used for data analysis. The results of the focal interviews showed that 5 points were put into perspective. The results of Question 2 and 3, respectively, indicated that the threat of opportunity was greater and the strength of the weakness was higher, reflecting the position of companies in the home of competitive strategy (ST).

Download Full-text

PERILAKU KONSUMEN VEGETARIAN DI SAMARINDA DAN STRATEGI PENGEMBANGAN

Jurnal Ekonomi dan Bisnis ◽

10.24123/jeb.v21i2.1636 ◽

2017 ◽

Vol 21 (2) ◽

pp. 49-58

Author(s):

Willyamto Sutardjo Liu

Keyword(s):

Consumer Behavior ◽

Customer Satisfaction ◽

Swot Analysis ◽

Home Delivery ◽

Development Strategies ◽

Qualitative Approach ◽

Literature Study ◽

Good Service ◽

Internet Media ◽

Swot Matrix

This study aims to examine consumer behavior, customer satisfaction and development strategies that can support or hinder the development of vegetarian restaurants Fortunate Coffee using SWOT analysis. Research with qualitative approach using an analytical process begins with a browse through all the data available from the following sources using literature study, internet media, interviews, and questionnaires.Findings from this study showed that a vegetarian restaurant Fortunate Coffee has many advantages that can support the development of, among other strategic place and cozy, reasonable prices, good service, taste the food was pretty good, and have the product in Samarinda recently sold in Fortunate Coffee vegetarian restaurant that is Bread Vegan. Through of the findingsstrength, weakness, opportunity, threats, then difomulasikan into the SWOT matrix and eventually found a few strategies, namely strategies SO (strength-opportunity) flavorenhancing its menu. ST Strategy (strength-threats) maintain selling prices to remain stable. WO Strategy (weakness-opportunity) held activities such as seminars vegetarian and exciting events. WT Strategy (Weakness-threats), an improvement in consumer promotions, the need for special training to waiters in service procedures, innovations in the form of home delivery.

Download Full-text

KAJIAN NORMATIF KEBERADAAN TOKO MODERN DI KOTA SEMARANG

Hukum dan Masyarakat Madani ◽

10.26623/humani.v5i3.946 ◽

2015 ◽

Vol 5 (3) ◽

pp. 50

Author(s):

Efi Yulistyowati ◽

Endah Pujiastuti

Keyword(s):

Data Analysis ◽

Data Collection ◽

Research Data ◽

Analysis Method ◽

Literature Study ◽

Normative Study ◽

Descriptive Research ◽

Approach Method ◽

The City ◽

Collection Methods

ABSTRAKArtikel hasil penelitian tentang kajian normatif keberadaan toko modern di Kota Semarang akan mengkaji mengenai keberadaan toko modern di Kota Semarang apakah sudah memenuhi ketentuan dalam Peraturan Presiden Nomor 112 Tahun 2007. Untuk membahas permasalahan tersebut, metode pendekatan yang dipakai adalah yuridis normatif, dengan spesifikasi penelitian deskriptif analitis, metode pengumpulan datanya : studi dokumentasi dan studi kepustakaan, sedangkan metode analisis data yang dipergunakan adalah analisis kualitatif.Hasil dari penelitian menunjukkan bahwa keberadaan toko modern di Kota Semarang sudah memenuhi beberapa ketentuan yang ada dalam Peraturan Presiden Nomor 112 Tahun 2007, yang belum terpenuhi adalah : ketentuan Pasal 13 & Pasal 15 Peraturan Presiden Nomor 112 Tahun 2007.Articles of research on the normative study of the existence of modern stores in the city of Semarang will examine the existence of modern stores in the city of Semarang whether they have fulfilled the provisions in Presidential Regulation No. 112 of 2007. To discuss these problems, the approach method used is normative juridical, with the specifications of analytical descriptive research, data collection methods: documentation and literature study, while the data analysis method used is qualitative analysis. The results of the study show that the existence of a modern shop in Semarang City has fulfilled several provisions in the Presidential Regulation Number 112 of 2007, which has not been fulfilled are:provisions in Article 13 and provisions Article 15 of the Presidential Regulation Number 112 of 2007.Keywords: Study, Normative, Modern Shop, Semarang City.

Download Full-text

Mangrove Tourism Development Strategy for the Prosperous Village on Baai Island, Bengkulu City

Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan ◽

10.53697/emak.v2i3.99 ◽

2021 ◽

Vol 2 (3) ◽

Author(s):

Anggie Aditya Heriyanto ◽

Sri Handayani ◽

Mimi Kurnia Nengsih

Keyword(s):

Development Strategy ◽

Swot Analysis ◽

External Factor ◽

External Factors ◽

Mangrove Forests ◽

Analysis Method ◽

Internal Factor ◽

Internal Factors ◽

Swot Matrix ◽

Questionnaire Method

The aim of being able to see what development strategies are suitable for mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City. The research objective was to see the strategy for developing mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City with a SWOT analysis. The data collection used was a questionnaire method with a list of questions to the respondents. The analysis method used is a SWOT analysis to see internal factors and external factors, which will then be entered into the SWOT matrix. The research results obtained from the analysis of internal factors and external factors. The result of the internal factor is a strength (strength) of 2.75 while the weakness (weakness) is 1.46, so the value of the internal factor is 2.75-1.46 = 1.29 while from the external factor the opportunity (opportunity) is 2 , 52 and for the threat (threat) is 1.58, the value of the external factor is 2.52-1.58 = 0.94. Based on the analysis diagram, the SWOT strategy is in the Cell (quadrant) I position. This shows that the SO strategy in the SWOT matrix is an aggressive strategy. This strategy explains that Kampung Sejahtera mangrove tourism can take advantage of the surrounding environment. The environment around mangrove tourism is still natural so that it is very likely for the community to add stages such as trading, opening food stalls, and lodging businesses around the mangrove tourism of Kampung Sejahtera on Baai Island, Bengkulu City, and Utilizing mangrove forests so as not to abrasion around mangrove tourism Kampung Sejahtera on Baai Island, Bengkulu City, which makes the tourist area safe and tourists who visit are comfortable and not worried about abrasion

Download Full-text

STRATEGI PEMASARAN WEDDING PACKAGES PADA MY WEDDING ORGANIZER

Journal of Applied Management and Accounting Science ◽

10.51713/jamas.v2i1.24 ◽

2020 ◽

Vol 2 (1) ◽

pp. 23-40

Author(s):

Ni Nyoman Wulan Antari ◽

Riza Wulandari

Keyword(s):

Swot Analysis ◽

Corporate Strategy ◽

Marketing Mix ◽

Hotel Management ◽

Strategy Formulation ◽

Product Price ◽

Physical Evidence ◽

Price Distribution ◽

New Strategy ◽

Swot Matrix

In developing a business in the field of marriage, My Wedding Organizer has designed several wedding packages for brides who want a party that is only attended by a few people (privacy). By working with several reception venues and several other wedding organizers, My wedding organizer has succeeded in making customers feel satisfied with the wedding packages offered. However, in 2019 My Wedding Organizer was not able to achieve the expected target, thus we conducted research aimed at increasing sales of wedding packages on My Wedding Organizer by making a strategy formulation by analyzing the marketing mix of 7P services consisting of products and services, prices, channels. / place of distribution, promotion, people, facilities (physical evidence) and processes based on a SWOT analysis. Based on the research of this study in increase of sales of wedding packages which decreased especially in 2019, namely the creation of a new strategy formulation is based on the SWOT analysis 7P. The conclusions of the study are based on the marketing mix by creating a SWOT matrix, from strategy SO, WO, ST and WT in strategy formulation it can be based on the 7P include product, price, distribution channels / place, promotion, people, processes, and the physical evidence. It is recommended to use the hotel management corporate strategy formulation and business unit strategy formulation, with the wedding venue evaluate and innovate to create a new wedding packages to explore creativity in the promotional aspect of wedding.

Download Full-text

STRATEGI PEMASARAN PAKET WISATA PILGRIM PT. DONGAN SAHUTA TOUR AND TRAVEL DI BALI

Jurnal IPTA ◽

10.24843/ipta.2017.v05.i01.p14 ◽

2017 ◽

Vol 5 (1) ◽

pp. 70

Author(s):

Paradita Putri Amelia ◽

Ni Made Oka Karini ◽

Ni Gusti Ayu Susrami Dewi

Keyword(s):

Data Collection ◽

Swot Analysis ◽

Descriptive Analysis ◽

Sampling Technique ◽

Marketing Strategies ◽

Literature Study ◽

Purposive Sampling ◽

Quality Product ◽

Marketing Activities ◽

Qualitative Descriptive

This study aimed to determine the marketing activities of pilgrim package tour that have been performed by PT. Dongan Sahuta Tour and Travel, develop strategies and also marketing programs that can be implemented by the company. Data collection by observation, interviews, questionnaires and literature study. The sampling technique used purposive sampling. Data were analyzed using qualitative descriptive analysis, analysis of the Likert scale and SWOT analysis approach. The results obtained there are four teen indicators of strengths, weaknesses of tree indicators, four indicators of opportunities and four indicators threats. Marketing strategies that can be implemented by the firm such as 1)create and develop a quality product, 2)provide rebates to customers who have used the services of PT. Dongan Sahuta Tour and Travel several times.The advice given are more active in the promotion by giving rebates, conduct marketing activities as E-commers, expand cooperation with business trips or individuals.

Download Full-text

Curriculum 4.0: Adoption of Industry Era 4.0 as Assessment of Higher Education Quality

IJCCS (Indonesian Journal of Computing and Cybernetics Systems) ◽

10.22146/ijccs.57321 ◽

2020 ◽

Vol 14 (3) ◽

pp. 297

Author(s):

Chandra Lukita ◽

Suwandi Suwandi ◽

Eka Purnama Harahap ◽

Untung Rahardja ◽

Chairun Nas

Keyword(s):

Human Resources ◽

Education System ◽

Swot Analysis ◽

Education Quality ◽

Analysis Method ◽

Education Curriculum ◽

Literature Study ◽

Education Management ◽

Higher Education Quality ◽

Comprehensive Curriculum

Indonesia is the 4th largest country in Southeast Asia with a population of 262 million which needs to be considered the success rate of its human resources, because of a strong country that has a strong foundation, one example is the intelligence of human resources. Global competition proves that HR requires strong competence in all fields, generally in the field of technology. However, the lack of equitable education, as well as the conventional education system, makes the country of Indonesia far behind compared to other neighboring countries. The challenge of this 4.0 era is an opportunity to bring up the development of a combination of Industry 4.0 and the education curriculum in Indonesia. There are four issues why the Indonesian education system and curriculum needs to be reviewed. Where there is a literature study and SWOT analysis method used as a reference in solving problems and there is a significant scope. In this paper, competencies are needed to enable success between the integration of education management and the industrial era 4.0 which will be discussed and analyzed based on the facts and reality of the education system in Indonesia which can then be presented in a comprehensive curriculum.

Download Full-text

STRATEGI PEMASARAN USAHA BUNATY DENGAN MODEL 7C DAN PENERAPANNYA PADA BUSINESS MODEL CANVAS

JURNAL BIOINDUSTRI ◽

10.31326/jbio.v3i1.709 ◽

2020 ◽

Vol 3 (1) ◽

pp. 487-502

Author(s):

Parmila Khansa ◽

Keyword(s):

Marketing Strategy ◽

Business Model ◽

Swot Analysis ◽

Natural Antioxidants ◽

Marketing Strategies ◽

The Body ◽

External Factors ◽

Fruit Peel ◽

Business Model Canvas ◽

Dragon Fruit

This research is about marketing strategies for Bunaty's ready to drink beverage business which is derived from dragon fruit peel with strawberry popping boba innovation. Dragon fruit peels in Bunaty products contain natural antioxidants that can nourish the body. The purpose of this study is to analyze the conditions of the internal environment and external environmental conditions, identify marketing strategies with the 7C model to improve the efficiency of marketing functions and be able to deal with competitors outside, and analyze the application of the business model of the canvas in the Bunaty business. The analytical method used is IFAS and EFAS, SWOT analysis, marketing strategy of 7C model, and business model canvas. The results of this study are the results of the calculation of internal factors obtained a total score of 2.64, where this value indicates strength in the internal position that can overcome weaknesses. The results of the analysis of external factors in the matrix get a total score of 3.26, where this value shows the opportunities for external factors that can minimize threats. To face competition in the alternative business strategy market through a SWOT matrix that is incorporated into the marketing strategy of the 7C model and applied to the business model canvas by the company. Keywords: business model canvas, dragonskin, marketing 7C model, ready to drink beverages, SWOT analysis.

Download Full-text