scholarly journals Pengaruh Persepsi Konsumen terhadap Keputusan Pembelian Bibit Ayam Murung Panggang di Desa Murung Panggang

2018 ◽  
Vol 8 (1) ◽  
pp. 622-627
Author(s):  
Novia Sari ◽  
Azwar Saihani ◽  
Rum Van Royensyah
Keyword(s):  
Likert Scale ◽  
Consumer Perceptions ◽  
Regression Equation ◽  
T Test ◽  
Coefficient Of Determination ◽  
Average Score ◽  
Purchasing Decisions ◽  
Quality Factors ◽  
Independent Variables ◽  
Producer Service

       This study aims to identify consumer perceptions of roasted broiled chicken seeds and determine the effect of consumer perceptions in making decisions to purchase roasted mulberry chicken seeds in Murung Panggang Village, South Amuntai District. Based on the sum of the Likert scale values ​​that the average score of the overall perception statement is 100.9, which is in the area agreed. Based on the results of the coefficient of determination analysis (R2) of the regression equation as a whole there are influences of independent variables including price variables, quality variables, and producer service variables on purchasing decisions that can be seen in the adjusted R Square value of 0.644. From the results of the t-test, the price factor does not significantly influence the purchasing decision with a significant value of 0.782> 0.05, so H0 is rejected, and H1 is accepted. Quality factors have no significant effect on purchasing decisions with a significant value of 0.053> 0.05 so that H0 is accepted and H1 is rejected, and factor levels of producer service have a significant effect on purchasing decisions with a significant value of 0,000 <0.05, so H0 is rejected and H1 is accepted.

scholarly journals PENGARUH KEPERCAYAAN, KEMUDAHAN DAN HARGA TERHADAP KEUTUSAN PEMBELIAN ONLINE PADA SITUS JUALBELI ONLINE TOKOPEDIA (Studi Kasus Pada Mahasiswi STIE “KBP” Padang)

2020 ◽  
Author(s):  
Rivie Lastri Ningsih ◽  
Maria Magdalena
Keyword(s):  
Data Collection ◽  
Sampling Method ◽  
Regression Equation ◽  
T Test ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Independent Variables

This study aims to analyze the influence of trust, convenience and price to the purchase decision. Data collection of research through giving questionnaires to 90 respondents with purposive sampling method to determine the responses of respondents to each variable. Based on the result of research, we get regression equation Y = 3,836 + 0,332X_1 + 0,229X_2 + 0,329X_3 and in t test we get significant value 0.000 smaller than significance value a = 0,05, that trust, easiness and price have positive and significant effect to online purchasing decisions on Tokopedia online selling site at STIE Student "KBP" Padang. The influence of these three independent variables on the dependent variable is strong enough where the coefficient of determination result is applied by R2 value of 58,3% and trust, easiness and price simultaneously influence to decision of online purchasing at Tokopedia online selling site (case on STIE Student "KBP" Padang).

PENGARUH PERSONAL SELLING TERHADAP PENCAPAIAN TARGET PENJUALAN (STUDI KASUS PT. SETIAWAN SEDJATI)

2021 ◽  
Vol 8 (2) ◽  
Author(s):  
Ranty Octavianita ◽  
Eki Dudi Darmawan
Keyword(s):  
Data Collection ◽  
Correlation Coefficient ◽  
Research Method ◽  
Quantitative Methods ◽  
Personal Selling ◽  
Strong Relationship ◽  
Regression Equation ◽  
T Test ◽  
Coefficient Of Determination ◽  
Sample Data

The existence of instability in the value of sales is an important evaluation that must be carried out by management. The purpose of this study is to determine the effect of Personal Selling on Sales Targets at PT. Setiawan Sedjati. The location of data collection is done at PT. Setiawan Sedjati Bandung. The research method uses quantitative methods. This research is a descriptive correlation with sample data collection using the Slovin formula. A total of 67 respondents were used as samples in this study consisting of employees of the marketing division and customers of PT. Setiawan Sedjati. The existing samples were then processed using SPSS Statistic Software version 26. Based on the processed data, the results of the regression equation Y = 20.478 + 0.182x. Then the correlation coefficient value of 0.747, it can be said that these results have a strong relationship between variables. The value of the coefficient of determination is 55.8%. The calculated value of 9.068 > 2.6512 this result shows a significant increase between variables on the t-test. It can be concluded that H1 accepted and H0 rejected, namely the variable personal selling. The variable personal selling has an influence on sales.

scholarly journals PENGARUH MOTIVASI KERJA DALAM MENINGKATKAN PRODUKTIVITAS KERJA KARYAWAN PADA PT. SARIGUNA PRIMA TIRTA PULAU SARI KECAMATAN BATI-BATI

2018 ◽  
Vol 4 (3) ◽  
Author(s):  
Syarkani Syarkani
Keyword(s):  
Data Analysis ◽  
Work Motivation ◽  
Work Productivity ◽  
Complex Problem ◽  
Regression Equation ◽  
T Test ◽  
Coefficient Of Determination ◽  
Significance Level ◽  
Purposive Sampling ◽  
Simple Regression

Abstract: Employee work motivation in an organization can be considered simple and can also be a complex problem, because basically humans are easy to be motivated by giving what they want. The purpose of this study was to determine and prove the effect of work motivation on employee work productivity at PT. Sariguna Prima Tirta Pulau Sari Bati-Bati District, Tanah Laut Regency. The main data was obtained through questionnaires to respondents as many as 44 people who were determined by purposive sampling, then supported by the results of observations and direct interviews with respondents. Data analysis was carried out with the help of the SPSS program. It was concluded that the results of the Simple Regression Equation in this study were Y = 18.165 + 0.719 X. Based on the results of the t test, it was found that the work motivation variable had a positive and significant effect on work productivity, because at the 5% significance level t counted greater than t table (8.510 > 2 , 02). The coefficient of determination (r2) is 0.633 which means the ability of the work motivation variable (X) can explain the variable work productivity (Y) of 63.3% while the remaining 36.7% is influenced by other variables not examined in this study. Keywords: motivation, productivity, Bati-Bati Subdistrict Abstrak: Motivasi kerja karyawan dalam suatu organisasi dapat dianggap sederhana dan dapat pula menjadi masalah yang komplek, karena pada dasarnya manusia mudah untuk dimotivasi dengan memberikan apa yang menjadi keinginannya. Tujuan penelitian ini adalah untuk mengetahui dan membuktikan pengaruh motivasi kerja terhadap produktivitas kerja karyawan pada PT. Sariguna Prima Tirta Pulau Sari Kecamatan Bati-Bati Kabupaten Tanah Laut. Data utama diperoleh melalui penyebaran angket kepada responden sebanyak 44 orang yang ditetapkan secara purposive sampling, kemudian didukung dengan hasil observasi dan wawancara langsung dengan responden. Analisis data dilakukan dengan bantuan program SPSS. Disimpulkan bahwa hasil Persamaan Regresi Sederhana dalam penelitian ini adalah Y = 18,165 + 0,719 X. Berdasarkan hasil uji t diketahui variabel motivasi kerja berpengaruh positif dan signifikan terhadap poduktivitas kerja, karena pada taraf signifikasi 5% t hitung lebih besar dari t tabel (8,510 > 2,02).  Koefisien determinasi (r2) sebesar 0,633 yang berarti kemampuan variabel motivasi kerja (X) dapat menjelaskan variabel produktivitas kerja  (Y)  sebesar 63,3% sedangkan sisanya 36,7% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini. Kata kunci : motivasi,  produktivitas, Kecamatan Bati-Bati

scholarly journals Pengaruh Persepsi Konsumen, Labelisasi Halal dan Citra Merek Terhadap Keputusan Pembelian Produk Herbal Skincare SR12

2021 ◽  
Vol 5 (2) ◽  
pp. 263-273
Author(s):  
Ade Lia ◽  
Ibdalsyah Ibdalsyah ◽  
Hilman Hakiem
Keyword(s):  
Data Analysis ◽  
Research Method ◽  
Brand Image ◽  
Consumer Perceptions ◽  
Consumer Perception ◽  
Purchase Decision ◽  
Analysis Tool ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Data Analysis Tool

This study aims to determine the effect of consumer perceptions, halal labeling and brand image on purchasing decisions, while the independent variables are consumer perceptions, halal labeling and brand image. The data in this study were collected through questionnaires distributed to consumers who had purchased and used SR12 herbal skincare products in Bogor. The research method used is quantitative. The population in this study were consumers of SR12 herbal skincare products. With the data collected amounted to 100 respondents. The data analysis tool used in this study used multiple linear regression. The results of this study indicate that the variables of consumer perception, halal labeling and brand image have a positive and significant effect on purchasing decisions for sr12 herbal skincare products. Keywords: Consumer Perception, Halal Labeling, Brand Image and Purchase Decision

scholarly journals ANALISIS SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPEDA MOTOR HONDA MEREK VARIO PADA PD. DAYA MOTOR SUNGAI BAHAR MUARO JAMBI

2017 ◽  
Vol 1 (1) ◽  
pp. 18
Author(s):  
Ahmad Tarmizi
Keyword(s):  
Simple Random Sampling ◽  
Motor Vehicles ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Test Analysis ◽  
Significance Level ◽  
Variable Expression ◽  
Independent Variables ◽  
A Value ◽  
Probability Table

The purpose of the research is to find out and analyze the attitude of consumers towards products of honda motor vehicles branded vario on PD. Motor Power Muaro Jambi. The number of samples that will be taken is as much as 100 people respondents. Sample withdrawal technique is done in a non probability of simple random sampling. Analysis tools are used multiple linear regression. Research results from theTest F F values obtained to calculate probability with 41.855 of 0.000. Because F count 42.193 > F 2.47 and the probability Table is much smaller than 0.05 regression models then can be used to predict future purchasing decisions (the dependent variable) or it can be said that all independent variables namely Utilitarian Function, the expression value, maintain the ego and knowledge together effect on the dependentvariable consumer purchasing decisions against the Honda brand Vario. The coefficient of determination (R2) above shows the magnitude of the adjusted R2 is 0.640, this means that 64% of the variations in purchase decisions can be explained by the variation of 4 independent variables. The t-test analysis results above is a value t calculate on variable Utilitarian (X 1). variable expression of the value (X 2) Defending the Ego (X 3), variable knowledge (X 4) significance level of 0.000 significance probability α = < 0.05, then Ho denied and Ha is received. This means the variables x 1, x 2,x 3, X 4 positive and significant effect against the decisionKey word: attitude, consumer, purchase

scholarly journals THE INFLUENCE OF PRODUCT VARIATIONS, PRICES AND SALES PROMOTIONS ON CONSUMER DECISIONS IN BUYING MITSUBISHI CARS IN SURAKARTA

2017 ◽  
Vol 1 (01) ◽  
Author(s):  
M. Hasan Ma'ruf
Keyword(s):  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Purchasing Decisions ◽  
Sales Promotions ◽  
F Test ◽  
Consumer Decisions

The purpose of this study was to analyze the effect of product variations, prices and sales promotions on consumer decisions in buying Mitsubishi cars in Surakarta both partially and partially. The data analysis techniques used are validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, F test, coefficient of determination (R²). The results obtained: 1) The results of the t test obtained product variations have a positive and significant effect on purchasing decisions, the price has a positive and significant effect on purchasing decisions and promotion has a positive and significant effect on purchasing decisions, 2) F test results obtained Sig. amounting to 0,000 smaller than 0.05 or sig. = 0.000

scholarly journals ANALYSIS OF THE INFLUENCE OF PRODUCT, PRICE, DISTRIBUTION, AND PROMOTION ON CONSUMER PURCHASE DECISIONS USING GO FOOD APPLICATION DURING THE COVID PANDEMIC 2021

2021 ◽  
Vol 2 (5) ◽  
pp. 795-807
Author(s):  
Joelianti Dwi Supraptiningsih
Keyword(s):  
Positive Impact ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Product Price ◽  
Significance Level ◽  
Independent Variables ◽  
Section Data ◽  
Price Distribution ◽  
Analysis Technique

This study at to analyze the effect of product, price, place, and promotion on consumer purchasing decisions uses the Go Food application during the covid pandemic 2021 The research methodology used quantitative method with cross section data and primary data obtained from questionnaires. Mechanical sampling uses purposive sampling method. The data analysis technique used is multiple linear regression to test the validity, reliability test, normality test, classic assumption test (multicollinearity test, heteroscedasticity test) and hypothesis testing t-statistics and f-statistics to examine the effect together with a significance level of 5%. The results of this study showed that in partial variables of Product, Price, Place, and Promotion have a positive impact and significant impact on consumer purchasing decisions using the Go Food application. Meanwhile, independent variables of Product, Price, Place, and Promotion simultaneously have a significant relationship to the dependent variables, on consumer purchasing decisions using the Go Food application. Coefficient of determination from this study shows 83.01%. It shows that the variation of the independent variables are Product, Price, Place, and Promotion is able to explain the rise and fall of the dependent variable variation on consumer purchasing decisions using the Go Food application is 83.01%, while the remaining of 16.99% is affected by other independent variables.

scholarly journals ANALISIS END USER COMPUTER SATISFACTION SISTEM PEMBUATAN E-KTP DI KECAMATAN KARTASURA KABUPATEN SUKOHARJO

2018 ◽  
Vol 16 (1) ◽  
pp. 11
Author(s):  
Novia Titis Sulistyani ◽  
Sri Siswanti ◽  
Setiyowati Setiyowati
Keyword(s):  
System Analysis ◽  
Regression Coefficient ◽  
T Test ◽  
Coefficient Of Determination ◽  
End User ◽  
Linear Regression Coefficient ◽  
Independent Variables ◽  
District Officer ◽  
Card System ◽  
Satisfaction Analysis

The e-ID card service in Kecamatan Kartasura, Sukoharjo District has been running well, but people feel less satisfied with the service of making e-ID card by the sub-district officer. So it is necessary to know what factors affect the dissatisfaction. The research titled End User Computer Satisfaction analysis of e-ID card system in Kecamatan Kartasura Sukoharjo District was conducted to evaluate e-ID card making system in Kecamatan Kartasura Sukoharjo District.Factors in the process of making e-ID card is the influence of perception of content, accuracy, ease, and influence of timely perception toward the satisfaction of society. The method used in this system analysis is End User Computer Satisfaction. Population and sample of the research are 120 population in Kecamatan Kartasura Sukoharjo District. The result of the questionnaires is analyzed by using SPSS 15 with the classical assumption test, multiple linear regression, coefficient of determination and T-test and F-test.The results of the analysis revealed that 58.6% of the 4 independent variables of content, ease and timely affect the satisfaction of the population, while the accuracy does not affect the satisfaction of the population about the e-ID card system.Keywords: e- ID card, EUCS, SPSS, Classic assumption test, T-test, F-test   

scholarly journals Pengaruh Mutu Produk, Persepsi Harga Dan Variasi Produk Terhadap Keputusan Pembelian Konsumen (Studi Kasus Pada Toko Serba 45.000 Ditenggarong)

2021 ◽  
Vol 21 (2) ◽  
pp. 140-154
Author(s):  
Winda Hapsari ◽  
Yonathan Palinggi ◽  
Idham Idham
Keyword(s):  
Product Quality ◽  
Partial Correlation ◽  
Consumer Perceptions ◽  
Test Results ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Independent Variables ◽  
Convenience Stores ◽  
Multiple Regression Method ◽  
Product Variation

Abstract:                The purpose of this study was to determine the effect of product quality and price perception partially or simultaneously on consumer perceptions at 45,000 Convenience Stores in Tenggarong and to determine the dominant variables in influencing consumer perceptions between the two independent variables. The analytical tool used in this research is multiple regression method with the help of SPSS 20.0 For Window's, with a population of 150 respondents and a sample of 70 respondents.                Based on the results of the study, it can be concluded that the variables of product quality, price perception and product variations simultaneously affect consumer purchasing decisions. Product quality variable has a partial effect on consumer purchasing decisions at 45,000 Convenience Stores in Tenggarong. Price perception variable (X2) partially influences consumer purchasing decisions at 45,000 Convenience Stores in Tenggarong, Product variation variable (X3) partially affects consumer purchasing decisions at 45,000 Convenience Stores in Tenggarong. From the three partial correlation test results, it can be seen that the value of the product quality variable has the greatest influence compared to the price perception variable and product variation, so that the product quality variable is the most dominant variable influencing consumer purchasing decisions.   Keywords: Product Quality, Price Perception, Product Variation, Purchase Decision

scholarly journals PENGARUH HARGA, PROMOSI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK BATIK TENUN IKAT DI CV. SILVI MN PARADILA PARENGAN MADURAN LAMONGAN

2021 ◽  
Vol 15 (2) ◽  
pp. 124-133
Author(s):  
Martha Laila Arisandra ◽  
Rifky Ardhana Kisno Saputra ◽  
Miftakhul Khoiriyah
Keyword(s):  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Research Approach ◽  
Fashion Industry ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Independent Variables ◽  
Purposive Sample

Batik merupakan salah satu hal yang dilirik dalam industri fashion. Hal tersebut dapat mempengaruhi keputusan pembelian dalam membeli batik. Dalam hal ini di daerah Lamongan tepatnya di Desa Parengan, Kecamatan Laren juga terdapat industri batik yang dikelola oleh CV Silvi MN Paradila merupakan salah satu industri batik yang menyediakan kain batik tenun ikat, adapun songket, batik tradisional, pakaian jadi, dan sarung. Penelitian ini bertujuan untuk mengetahui pengaruh harga, promosi dan kualitas pelayanan terhadap keputusan pembelian produk batik tenun ikat di CV. Silvi MN Paradila Parengan Maduran Lamongan. Teknik pengambilan sampel yang digunakan adalah purposive sample yang berjumlah 100 responden. Metode ini menggunakan kuantitatif dengan pendekatan explanatory reseach yang menggunakan analisis data dengan uji validitas dan reabilitas, analisis regresi linier berganda, uji asumsi klasik, uji koefisiensi determinasi, serta uji t dan uji f. Kemudian hasil R square sebesar 95,4%. Menunjukkan 3 variabel independen terhadap variabel dependen sebesar 95,4%. Sedangkan sisanya sebesar 4,6% dijelaskan oleh variabel lain yang tidak diajukan dalam penelitian ini. Batik is one thing that is ogled in the fashion industry. This can affect purchasing decisions in buying batik. In this case, in the Lamongan area, precisely in Parengan Village, Laren District, there is also a batik industry managed by CV Silvi MN Paradila is one of the batik industries that provides ikat batik cloth, as for songket, traditional batik, apparel, and sarongs. This study aims to determine the effect of price, promotion and service quality on purchasing decisions of ikat batik products at CV. Silvi MN Paradila Parengan Maduran Lamongan. The sampling technique used is a purposive sample of 100 respondents. This method uses a quantitative explanatory research approach that uses data analysis with validity and reliability tests, multiple linear regression analysis, classical assumption test, coefficient of determination test, and t test and f test. Then the result of R square is 95.4%. Shows 3 independent variables to the dependent variable of 95.4%. While the remaining 4.6% is explained by other variables not proposed in this study.

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