scholarly journals Analisis Perilaku Konsumen dalam Pembelian Daging Ayam Ras Pedaging Di Pasar Tradisional Amuntai

2019 ◽  
Vol 7 (2) ◽  
pp. 548-555
Author(s):  
Purna Kusumayana ◽  
Selvia Seftiani
Keyword(s):  
Data Collection ◽  
Sampling Method ◽  
Female Gender ◽  
Coefficient Of Determination ◽  
Purchase Decisions ◽  
Personal Factors ◽  
Purchasing Decisions ◽  
Broiler Meat ◽  
Independent Variables ◽  
Interview Method

       This study aimed to identify the characteristics of consumers and analyze the factors that influence consumer behavior in buying broiler meat in the traditional market Amuntai.  Methods of data collection by direct interview method to consumers who buy broiler meat.  Data collection was done by accidental sampling method who met the broiler meat consumers, with 75 respondents. Based on the result of research, it is known that the dominant consumer characteristic is female gender 64 people (85,3%), age 41-50 years 33 people (44%), high school education level 34 people (45,3%), households 28 people (37.3%), with income Rp. 1,000,000 - Rp. 2,000,000 25 people 933.3%). Regression analysis results obtained value of coefficient of determination (R2) of 0, 458 or 45.8% there is the influence of independent variables include cultural, social, personal, and psychological to purchase decisions, while 54.2% influenced by other factors not included in the regression model From the results of regression testing as follows: Y = 5,633 + 0,421 X1 - 0,208 X2 + 0,055 X3 + 0,300 X4. Simultaneously independent variables include cultural, social, personal, and psychological significant effect on purchasing decisions.   Partially cultural, social and psychological factors significantly affect purchasing decisions while personal factors have no significant effect on purchasing decisions

scholarly journals PENGARUH KEPERCAYAAN, KEMUDAHAN DAN HARGA TERHADAP KEUTUSAN PEMBELIAN ONLINE PADA SITUS JUALBELI ONLINE TOKOPEDIA (Studi Kasus Pada Mahasiswi STIE “KBP” Padang)

2020 ◽  
Author(s):  
Rivie Lastri Ningsih ◽  
Maria Magdalena
Keyword(s):  
Data Collection ◽  
Sampling Method ◽  
Regression Equation ◽  
T Test ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Independent Variables

This study aims to analyze the influence of trust, convenience and price to the purchase decision. Data collection of research through giving questionnaires to 90 respondents with purposive sampling method to determine the responses of respondents to each variable. Based on the result of research, we get regression equation Y = 3,836 + 0,332X_1 + 0,229X_2 + 0,329X_3 and in t test we get significant value 0.000 smaller than significance value a = 0,05, that trust, easiness and price have positive and significant effect to online purchasing decisions on Tokopedia online selling site at STIE Student "KBP" Padang. The influence of these three independent variables on the dependent variable is strong enough where the coefficient of determination result is applied by R2 value of 58,3% and trust, easiness and price simultaneously influence to decision of online purchasing at Tokopedia online selling site (case on STIE Student "KBP" Padang).

PENGARUH PERSEPSI RISIKO, MANFAAT, DAN KEMUDAHAN PENGGUNAAN

2021 ◽  
Vol 9 (1) ◽  
pp. 75-84
Author(s):  
Hana Zahra Salsabila
Keyword(s):  
Data Collection ◽  
Perceived Risk ◽  
Sampling Method ◽  
Ease Of Use ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Independent Variables ◽  
Significant Negative Effect ◽  
Economics Faculty ◽  
Negative Effect

This study aims to determine the effect of perceived risk, benefit and ease of use on purchasing decisions. This study uses four variables, namely risk, benefit and ease of use as independent variables, and purchasing decisions as the dependent variable. The population in this study were active students of the economics faculty at the Sarjanawiyata Tamansiswa Yogyakarta University who used the Shopee application, who were then sampled as many as 120 respondents. The sampling method using purposive sampling with data collection using a questionnaire. The results showed that the risks, benefits and ease of use simultaneously had a significant effect on online purchasing decisions at Shopee, risk had a significant negative effect on online purchasing decisions at Shopee, benefits had a significant negative effect on online purchasing decisions at Shopee, ease of use has a significant effect on online purchasing decisions at Shopee.

scholarly journals Pengaruh Kepemimpinan Terhadap Kinerja Anggota Reserse Polresta Pekanbaru

2017 ◽  
Vol 3 (1) ◽  
pp. 36-45
Author(s):  
Aznuriyandi Aznuriyandi
Keyword(s):  
Data Collection ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Simple Linear Regression ◽  
Leadership Performance ◽  
Independent Variables ◽  
Future Data ◽  
Police Detective ◽  
Reserve Unit

This research was conducted in Pekanbaru City Police Reserve Unit Jalan Ahmad Yani No. 11 Pekanbaru-Riau. The purposeof this study is KnowingLeadership Influenceon Performance Pekanbaru Police Detective Member. While the benefit soft his research is as consideration in applying the provision of leadership in improving the performance of Pekanbaru Police Detective Member on the future. Data collection techniques used in this research is to use the data collection tool in the form of questionnaires and interviews, and the sampling method used is random sampling by the formula Slovin. Where the amount of the overall population of 156 people and a sample of 88 people. Analysis of the data used is a simple linear regression analysis with SPSS vers. 17. Besides done also partial test (t test). From the results of research on the influence of leadership in improving the performance of members of disatlantas pekanbaru tcount t¬¬tabel ie greater than 8365> 1,999. Leadership means having a significant effect in improving the performance of members of Traffic pekanbaru. Large influence the dependent variable can be seen from the value of coefficient of determination (R-square), the amount is 0.449 or 44.9%, while the remaining 55.1% is influenced by other independent variables were not examined in this study.influenced by other independent variables were not examined in this study Keywords: Leadership, Performance

scholarly journals PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA ELEVEN CAFE BENGKULU

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Sri Ekowati ◽  
Meilaty Finthariasari ◽  
Aslim Aslim
Keyword(s):  
Sampling Method ◽  
Regression Equation ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Linear Regression Equation ◽  
Purchasing Decisions ◽  
Collection Method ◽  
Independent Variables ◽  
Positive Effect ◽  
Two Independent Variables

This research is based on the importance of prices and promotion of purchasing decisions. The formulation of the problem is whether prices and promotions have a positive effect on purchasing decisions. This study aims to examine and analyze the influence of prices and promotion of product purchasing decisions at Eleven Cafe Bengkulu. The object of this research is Eleven Cafe Bengkulu consumers with an accidental sampling method, which the respondent explained in this study was 65 people. Data collection method using questionnaire.The results of this study can be concluded that seen from the test of multiple linear regression equation using the SPSS program, namely Y = 20.416 + - 312X1 + 185X2. The results of the analysis found that prices negatively affect purchasing decisions and promotion has a positive effect on purchasing decisions. The testing of the t test hypothesis shows that both variables have an influence on the purchase decision of Adjusted R squer's number of 0.122 indicating that 12.2 percent of purchase decisions can be explained by the two independent variables used in the regression equation, while the rest is influenced by other variables not included in this study. Keywords: Price, Promotion, Purchase Decision.

scholarly journals PENGARUH KOMPETENSI, TINGKAT PENDIDIKAN AUDITOR DAN TIME BUDGET PRESSURE TERHADAP KUALITAS HASIL AUDIT

2016 ◽  
Vol 10 (1) ◽  
pp. 1-22
Author(s):  
Robertus Aryo Kusumo Widodo ◽  
Bambang Agus Pramuka ◽  
Eliada Herwiyanti
Keyword(s):  
Data Collection ◽  
Regression Model ◽  
Sampling Method ◽  
Time Budget ◽  
Expectancy Theory ◽  
Coefficient Of Determination ◽  
Independent Variables ◽  
Research Population ◽  
Convenience Sampling ◽  
Time Budget Pressure

This research aims to examine the effect of competence, education level ofthe auditor, and time budget pressure on audit results quality.This research uses agency theory and expectancy theory. The research population was BPKP auditor in West Nusa Tenggara province. The sampling method was convenience sampling. The data collection was obtained by questionnaire.The data collection was obtained by questionnaire. The research results show that there is an influence from competence and auditor’s level of education on audit results quality, while there is no effect of time budget pressure on audit results quality.The coefficient of determination shows that audit results quality can be explained by 63.9% based on variations of the independent variables in the research, and 36.1% is not explained by the regression model and explained by other causes outside the regression model.

scholarly journals ANALISIS PENGARUH HARGA, CITRA MEREK, ATRIBUT PRODUK DAN VARIABEL KESELURUHAN TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE SAMSUNG JENIS ANDROID PADA PUSAT PERBELANJAAN ITC KUNINGAN JAKARTA.

2018 ◽  
Vol 30 (2) ◽  
pp. 87-117
Author(s):  
Sumarsid Sumarsid
Keyword(s):  
Brand Image ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Purchase Decisions ◽  
Snowball Sampling ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Model Coefficient ◽  
Independent Variable ◽  
Snowball Sampling Technique

Abstract : This research are conducted to analyze the factors that berpengarauh for consumers in making purchasing decisions. The independent variable consisted Price (X1), Brand Image (X2), Product Attribute (X3) and Variable Overall (X4). The dependent variable is the Purchasing Decisions Mobile or Android Smartphone Samsung type in ITC Kuningan Jakarta. Sample of 100 respondenn taken using Snowball Sampling technique. The analysis used is multiple regression analysis results are as follows: Y = 6224 + 0277 X1 - X2 0004 + 0232 + 0277 X3 X4. The independent variables that most influence the dependent variable is a variable price (0277) followed by a variable whole (0277). then the variable product attributes (0232) and then the negative elements of variable brand image (-0004). Deteminasinya coefficient (adjusted R2) of 0840, or 84 per cent means that the model coefficient of determination nice. Price and overall variables are important factors that influence consumer purchase decisions. Abstrak : Penelitian ini dilaksankan untuk menganalisis faktor-faktor yang berpengarauh bagi konsumen dalam membuat keputusan pembelian. Variabel independent terdiri Harga (X1), Brand Image (X2), Atribut Produk (X3) dan Variabel Keseluruhan (X4). Variabel dependent adalah Keputusan Pembelian Handphone atau Smartphone Samsung Jenis Android di ITC Kuningan Jakarta. Sampel berjumlah 100 respondenn yang diambil dengan menggunakan teknik Snowball Sampling. Analisis yang digunakan adalah analisis regresi berganda hasilnya yaitu : Y  =  6.224 + 0.277 X1  - 0.004 X2 + 0.232 X3 + 0.277 X4. Variabel independen yang paling besar berpengaruh terhadap variabel dependen adalah variabel harga (0.277) diikuti oleh variabel keseluruhan (0.277). kemudian variabel atribut produk (0.232) kemudian adanya unsur negative dari variabel citra merek (-0.004). Koefisien deteminasinya (adjusted R2) sebesar 0.840 atau 84 persen artinya model koefisien determinasi bagus. Harga dan variabel keseluruhan adalah faktor penting yang mempengaruhi keputusan pembelian konsumen.

scholarly journals PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK PAKAIAN DI MATAHARI PALEMBANG SQUARE EXTENSION

JEMBATAN ◽  
2018 ◽  
Vol 14 (1) ◽  
pp. 33-44
Author(s):  
M.dwi Yanputra ◽  
Dian Eka ◽  
Aslamia Rosa
Keyword(s):  
Regression Analysis ◽  
Significant Influence ◽  
Sampling Method ◽  
Direct Marketing ◽  
Sales Promotion ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Probability Sampling

The main objective of this study was to determine the effect of the promotionmix terhdap purchasing decisions apparel products in Matahari Palembang SquareExtension. The research sample of 100 respondents from consumer Sun PalembangSquare. The sampling method used was non-probability sampling for consumers fromthe Sun varies. The coefficient of determination shows that 58.2% of the productpurchase decision influenced by variables clothing promotion (advertising, personalselling, publicity, sales promotion and direct marketing). Mechanical data used ismultiple regression analysis. The results showed that the simultaneous promotion mixinfluence on purchase decisions apparel products. Partial publicity only variable thatdoes not have significant influence on purchasing decisions apparel products inMatahari Palembang Square Extension.Keyword : Mix Promotions, Products Clothing, Purchase Decision.

scholarly journals Faktor-Faktor yang Mempengaruhi Konsumen dalam Proses Pengambilan Keputusan Pembelian Kerupuk Itik di Kabupaten Hulu Sungai Utara

2017 ◽  
Vol 7 (1) ◽  
pp. 504-511
Author(s):  
Miranda Romaully Br. Sitanggang ◽  
Nidiya Dewi
Keyword(s):  
Psychological Factors ◽  
Sampling Method ◽  
Coefficient Of Determination ◽  
Individual Factors ◽  
Purchase Decision ◽  
Test Results ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Regression Test ◽  
Survey Results

        This study aims to analyze the factors that influence consumers in making decisions to purchase duck crackers. The research was conducted in Amuntai City by collecting data using an accidental sampling method, which was met by 10 duck cracker sellers, of which 10 people were taken from 10 sellers. The research results of the characteristics of duck cracker consumers are housewives, fathers, students and adolescents. The survey results showed that the dominating consumers were 54 female sexes (67.5%). The results of the regression analysis of the coefficient of determination (R2) of the regression equation as a whole there are influences of independent variables including culture, social, individual, and psychological on purchasing decisions that can be seen in the adjusted R square value of 0.130. Factors that influence consumers in the purchase decision of duck crackers by 13% and 87% are influenced by other factors not included in the regression model. The regression test results are as follows: Y = 5.105 + 0.170X1 + 0.048 X2 + 0.119X3 + 0.306X4. Cultural, social and individual factors have no significant effect on the purchasing decision of duck crackers, while psychological factors influence the decision to purchase duck crackers in real time

scholarly journals PENGARUH KUALITAS PRODUK DAN PEMASARAN DIGITAL TERHADAP KEPUTUSAN PEMBELIAN BIOSKOP CINEMA XXI (Studi Pada Mahasiswa di D.I Yogyakarta)

2021 ◽  
Vol 16 (1) ◽  
pp. 31
Author(s):  
Lucia Nurbani Kartika ◽  
Markus Maria Rino
Keyword(s):  
Product Quality ◽  
Digital Marketing ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Managerial Implication ◽  
Independent Variables ◽  
Business Values ◽  
Collection Methods

ABSTRAK Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh kualitas produk dan pemasaran digital terhadap keputusan pembelian di Bioskop Cinema XXI. Penelitian ini dilakukan menggunakan pendekatan kuantitatif, sampel yang diambil sebanyak 100 mahasiswa yang pernah menonton film di Bioskop Cinema XXI. Metode pengumpulan data menggunakan kuesioner kemudian dianalisis secara deskriptif, analisis linear berganda, koefisien determinasi, uji F, dan uji t. Hasil analisis menunjukkan bahwa variabel pengaruh kualitas produk, pemasaran digital berpengaruh secara signifikan terhadap keputusan pembelian di Bioskop Cinema XXI. Maka dari itu, penting halnya untuk memperhatikan kualitas produk dan pemasaran digital untuk meningkatkan keputusan pembelian. Koefisien determinasi (adjusted R2) penelitian ini sebesar 0,782 yang berarti variabel dependen yaitu keputusan berkunjung dipengaruhi sebesar 78,2% oleh variabel independen yaitu kualitas produk dan pemasaran digital. Sedangkan sisanya 21,8% dipengaruhi oleh variabel lain yang tidak diteliti.  Penelitian ini dilakukan pada bulan Januari 2021, berdasarkan penelitian ini variabel kualitas produk dan pemasaran digital secara simultan berpengaruh signifikan terhadap keputusan pembelian, sehingga Cinema XXI perlu terus meningkatkan kualitas dan menciptakan nilai tambah dan nilai bisnis di era bisnis digital saat ini.Kata Kunci: kualitas produk, pemasaran digital, dan keputusan pembelian ABSTRACT This research was conducted with the aim to determine the influence of product quality and digital marketing on purchasing decisions at Bioskop Cinema XXI. This research was conducted by a quantitative approach, samples taken as many as 100 students for those who have attended Cinema XXI.  The data collection methods were using questionnaire that would be analyzed descriptively, multiple linear analysis, coefficient of determination, F test, and t test. The results of the analysis showed that the product quality and digital marketing significantly influenced the purchase decision at Cinema XXI. Based on the results of data analysis, it showed that product quality was proven to have a positive and sifnificant effect indicated by the value < 0.05, namely 0.000, marketing digital was proven to have a positive and significant effect indicated by the value < 0.05 which was 0.003.  The coefficient of determination (adjusted R2) of this study was 0.782 which meant the dependent variable which was the purchase decision was influenced 78.2% by the independent variables of product quality and digital marketing. Whereas, the remaining 21.8% was influenced by other variables that not examined. This research was done on January 2021. Based on the result of this research, the variables of product quality and digital marketing have simultaneously  influenced on puchase decision, so they need to be maintained and even better in the future in the middle of this digital business era.  For the managerial implication, they have always to create added business values which will enhance customer purchase decision.Keywords: product quality, digital marketing, and purchase decisions

scholarly journals PENGARUH BAURAN PROMOSI, KUALITAS PELAYANAN, DAN CITRA PERUSAHAAN TERHADAP KEPUASAN JAMAAH UMROH AL-SHAHBA MALANG MELALUI KEPERCAYAAN JAMAAH SEBAGAI VARIABEL INTERVENING

2020 ◽  
Vol 14 (2) ◽  
pp. 161-172
Author(s):  
Maulidia Wulan Anggraini ◽  
Tin Agustina Karnawati ◽  
Widi Dewi Ruspitasari
Keyword(s):  
Data Collection ◽  
Service Quality ◽  
Path Analysis ◽  
Significant Influence ◽  
Sampling Technique ◽  
Corporate Image ◽  
Coefficient Of Determination ◽  
Purposive Sampling ◽  
Independent Variables ◽  
Variable Population

The purpose of the research is to determine the effect of the promotion mix, service quality, and company image toward satisfaction of Al-Shahba Malang pilgrims through the pilgrims’ trust as an intervening variable. Population of this research is based on consumer who choosing and using Al-Shahba Malang’s umrah package in 2016-2018 as many 276 people. Sample used in this research covers 163 consumer using purposive sampling technique. In this research, the data collection techniques is by questionnaires, interviews, observations, and documentations. The data gained from questionnaires was analyzed by using instrument test, path analysis, hypoteshis testing and the coefficient of determination with SPSS 21.0 version. The research proves that the three independent variables : promotion mix, service quality, and corporate image, has a positive and significant influence on the pilgrims’ trust. The promotion mix, service quality, and corporate image has a positive and significant influence on the pilgrims’ satisfaction. The pilgrims’ trust has a positive and significant influence on the pilgrims’ satisfaction. And the promotion mix, service quality, corporate image has a positive and significant indirect influence on the pilgrims’ satisfaction through pilgrims’ trust as an intervening variable.

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