scholarly journals Marketing Anglophone World Literatures

2021 ◽  
Author(s):  
Sibylle Baumbach
Keyword(s):  
Nineteenth Century ◽  
World Literature ◽  
Online Platforms ◽  
Attention Economy ◽  
Economic Reasoning ◽  
Anglophone World ◽  
The Impact ◽  
Literary Markets ◽  
Literary Agents

From the nineteenth century onwards, world literature has been closely connected to socio-economic reasoning, which has shaped (and continues to shape) how it is disseminated, received, and produced. Based on first marketing considerations by writers in the nineteenth century, this chapter outlines the importance of ‘glocal’ Anglophone literary markets and explores key developments and challenges in marketing Anglophone world literatures. In addition to investigating the seminal roles played by publishers, literary agents, and retailers, it discusses the impact of literary prizes, such as the Booker Prize, in the attention economy as well as growing trends of self-marketing, self-publishing, and the role of small online platforms in promoting national literatures and disseminating the works of both established and upcoming writers.

scholarly journals The Effect of Using Social Media in the Modern Marketing Communication on the Shaping an External Employer’s Image

Energies ◽  
2021 ◽  
Vol 14 (14) ◽  
pp. 4177
Author(s):  
Agnieszka Izabela Baruk ◽  
Grzegorz Wesołowski
Keyword(s):  
World Literature ◽  
Statistical Tests ◽  
Empirical Studies ◽  
Communication Channels ◽  
Primary Data ◽  
Survey Method ◽  
Marketing Communication ◽  
Chi Square ◽  
The Impact

The aim of this article was to determine the significance of modern marketing communication channels used in the process of shaping the external image of an enterprise as an employer. An analysis of the world literature on marketing, management, marketing communication and human resource management was used to prepare the theoretical part. The results of the analysis indicate a cognitive and research gap regarding the use of modern communication channels for building the external image of an enterprise in the role of an employer. In order to reduce the gap, empirical studies were conducted among young Polish potential employees, in which the survey method was used to gather primary data. The collected data were subjected to statistical analysis, during which the following methods and statistical tests were applied: the analysis of average values, exploratory factor analysis, Kruskal–Wallis test (KW), Pearson chi-square independence test and V-Cramer coefficient analysis. The results of the analyses conducted indicate, inter alia, that statistically significant diversity was identified in the case of non-professional media in terms of respondents’ opinions on whether the employer’s image created by modern media is better than the employer’s image created on the basis of classical marketing communication channels. In the case of professional and non-professional media, the age of the respondents was not a differentiating feature. Moreover, neither for professional media nor for non-professional media were statistically significant dependencies identified between respondents’ opinions on the impact of actions undertaken by enterprises on shaping their positive external image as an employer and respondents’ opinions on whether the employer’s image created on the basis of modern marketing communication channels is more beneficial than the employer’s image created on the basis of classical marketing communication channels. The results obtained on the basis of the research have a cognitive and applicability value, characterized by originality. Until now, the importance of using modern marketing communication channels in shaping the employer’s external image has not been analysed. This also applies to enterprises operating on the energy market.

Geopolitics of Comparison: World Literature Avant la Lettre

2021 ◽  
Vol 73 (3) ◽  
pp. 255-269
Author(s):  
Waïl S. Hassan
Keyword(s):  
Nineteenth Century ◽  
Eighteenth Century ◽  
Comparative Literature ◽  
World Literature ◽  
Medieval Period ◽  
Early Nineteenth Century ◽  
Late Eighteenth Century ◽  
Late Eighteenth ◽  
History Of

Abstract According to a well-known narrative, the concept of Weltliteratur and its academic correlative, the discipline of comparative literature, originated in Germany and France in the early nineteenth century, influenced by the spread of scientism and nationalism. But there is another genesis story that begins in the late eighteenth century in Spain and Italy, countries with histories entangled with the Arab presence in Europe during the medieval period. Emphasizing the role of Arabic in the formation of European literatures, Juan Andrés wrote the first comparative history of “all literature,” before the concepts of Weltliteratur and comparative literature gained currency. The divergence of the two genesis stories is the result of competing geopolitical interests, which determine which literatures enter into the sphere of comparison, on what terms, within which paradigms, and under what ideological and discursive conditions.

‘The Sword of Avenging Justice’: Politics in Sutherland after the Third Reform Act

Rural History ◽  
2008 ◽  
Vol 19 (2) ◽  
pp. 179-199 ◽  
Author(s):  
ANNIE TINDLEY
Keyword(s):  
Nineteenth Century ◽  
Political Power ◽  
Political Life ◽  
National Politics ◽  
Scottish Highlands ◽  
The Third ◽  
General Decline ◽  
The Impact

AbstractThere has been much historical debate over the role of aristocratic landed families in local and national politics throughout the nineteenth century, and the impact of the First, Second and Third Reform Acts on that role. Additionally, the period from 1881 in the Scottish Highlands was one of acute political and ideological crisis, as the debate over the reform of the Land Laws took a violent turn, and Highland landowners were forced to address the demands of their small tenants. This article addresses these debates, taking as its case-study the ducal house of Sutherland. The Leveson-Gower family owned almost the whole county of Sutherland and until 1884 dominated political life in the region. This article examines the gradual breakdown of that political power, in line with a more general decline in financial and territorial influence, both in terms of the personal role of the Fourth and Fifth Dukes of Sutherland, and the broader impact of the estate management on the mechanics and expectations of politics in the county.

‘Stargazers at the world's end’: telescopes, observatories and ‘views’ of empire in the nineteenth-century British Empire

2011 ◽  
Vol 46 (3) ◽  
pp. 389-413 ◽  
Author(s):  
JOHN MCALEER
Keyword(s):  
Nineteenth Century ◽  
British Empire ◽  
Professional Networks ◽  
The Earth ◽  
Scientific Institutions ◽  
Royal Observatory ◽  
Scientific Objects ◽  
St Helena ◽  
The Impact

AbstractThis article argues that the study of astronomical observing instruments, their transportation around the globe and the personal and professional networks created by such exchanges are useful conceptual tools in exploring the role of science in the nineteenth-century British Empire. The shipping of scientific instruments highlights the physical and material connections that bound the empire together. Large, heavy and fragile objects, such as transit circles, were difficult to transport and repair. As such, the logistical difficulties associated with their movement illustrate the limitations of colonial scientific enterprises and their reliance on European centres. The discussion also examines the impact of the circulation of such objects on observatories and astronomers working in southern Africa, India and St Helena by tracing the connections between these places and British scientific institutions, London-based instrument-makers, and staff at the Royal Observatory, Greenwich. It explores the ways in which astronomy generally, and the use of observing instruments in particular, relate to broader themes about the applications of science, the development of colonial identities, and the consolidation of empire in the first half of the nineteenth century. In considering these issues, the article illustrates the symbiotic relationship between science and empire in the period, demonstrating the overlap between political and strategic considerations and purely scientific endeavours. Almost paradoxically, as they trained their sights and their telescopes on the heavens, astronomers and observers helped to draw diverse regions of the earth beneath closer together. By tracing the movement of instruments and the arcs of patronage, cooperation and power that these trajectories inscribe, the role of science and scientific objects in forging global links and influencing the dynamics of the nineteenth-century British Empire is brought into greater focus.

scholarly journals Ghost Writers: Radcliffiana and the Russian Gothic Wave

2021 ◽  
Vol 3 (2) ◽  
pp. 152-171
Author(s):  
Katherine Bowers
Keyword(s):  
Nineteenth Century ◽  
Literary History ◽  
Russian Translation ◽  
Critical Discourse ◽  
Book Market ◽  
Early Nineteenth Century ◽  
Russian Literary ◽  
Anglophone World ◽  
Insight Into

Ann Radcliffe’s novels were extremely popular in early nineteenth-century Russia. Publication of her work in Russian translation propelled the so-called gothic wave of 1800-10. Yet, many of the works Radcliffe was known for in Russia were not written by her; rather, they were works by others that were attributed to Radcliffe. This article traces the publication and translation histories of Radcliffiana on the Russian book market of 1800-20. Building on JoEllen DeLucia’s concept of a “corporate Radcliffe” in the anglophone world, this article proposes a Russian corporate Radcliffe. Identifying, classifying, and analysing the provenance of Russian corporate Radcliffe works reveals insight into the transnational circulation of texts and the role of copyright law within it, the nature of the early nineteenth-century Russian book market, the rise of popular reading and advertising in Russia, and the gendered nature of critical discourse at this time. The Russian corporate Radcliffe assures the legacy and influence of Radcliffe in later Russian literature and culture, although a Radcliffe that represents much more than just the English author. Exploring the Russian corporate Radcliffe expands our understanding of early nineteenth-century Russian literary history through specific case studies that demonstrate the significant role played by both women writers and translation, an aspect of this history that is often overlooked.

Capitalism as Nineteenth-Century Colonialism and Its Impacts on Native Californians

Ethnohistory ◽  
2017 ◽  
Vol 64 (4) ◽  
pp. 471-495 ◽  
Author(s):  
Charlotte K. Sunseri
Keyword(s):  
Nineteenth Century ◽  
Indigenous Communities ◽  
Mono Lake ◽  
Self Determination ◽  
The West ◽  
The Impact

AbstractThis article analyzes the impact of colonialism on nineteenth-century Native California communities, particularly during the American annexation of the West and capitalist ventures in mining and milling towns. Using the case study of Mono Lake Kutzadika Paiute employed by the Bodie and Benton Railroad and Lumber Company at Mono Mills, the lasting legacies of colonialism and its impacts on contemporary struggles for self-determination are explored. The study highlights the role of capitalism as a potent form of colonialism and its enduring effects on tribes’ ability to meet federal acknowledgment standards. This approach contributes to a richer understanding of colonial processes and their impacts on indigenous communities both historically and today.

scholarly journals A literatura como via de reconstrução nacional: o contexto curitibano no período posterior à Revolução Federalista (1890-1900) * Literature as a means of national reconstruction: Curitiba’s context during the period after the federalist revolution...

2014 ◽  
Vol 3 (1) ◽  
pp. 70
Author(s):  
CAROLINE BARON MARACH
Keyword(s):  
Nineteenth Century ◽  
Social Role ◽  
Brazilian State ◽  
The Federalist ◽  
The Social ◽  
National Reconstruction ◽  
The Impact

<p><strong>Resumo: </strong>O artigo objetiva tratar do impacto da Revolução Federalista sobre os discursos dos literatos paranaenses do contexto do final do século XIX. Também busca discutir o papel do literato naquela sociedade, explorando as fontes que tratam desse assunto. O corpo documental deste trabalho compreende duas revistas importantes do período para o meio literato local, o <em>Clube Curitibano (1890-1912)</em> e <em>O Cenáculo (1895-1897)</em>. Além desses periódicos, a análise também abrange obras biográficas sobre os escritores e colaboradores mais assíduos dos dois periódicos. Tais agentes são entendidos aqui como “atores linguísticos”, expressão utilizada por John Pocock para designar os que operam como articuladores da linguagem de uma época, visando à defesa de interesses e à expressão de determinadas ideias e valores. Foram, portanto, mediadores da cultura de sua época, pois assumiram, de maneira engajada, posicionamentos referentes à vida em sociedade, nela desempenhando, a um só tempo, os papéis de atores, testemunhas e consciências do contexto por eles vivenciado.</p><p><strong>Palavras-chave:</strong> Revolução – Literatura – Intelectuais.</p><p> </p><p><strong>Abstract: </strong>This article intends to examine the impact of Federalistic War on the writer’s ideas in the context of the Nineteenth Century in the Brazilian state of Parana. It also intends to discuss the social role of the <em>literati</em> in that society, exploring the magazines as historic sources. The documental corpus of this work covers the <em>Club Curitibano</em> <em>Magazine</em> (Revista do Clube Curitibano) (1890-1912) and <em>The Cenacle</em> (1895-1897). Besides theses sources, the analysis covers biographical works about the main contributors of the magazines already mentioned. We understand that these writers are "linguistic actors", a term used by John Pocock to designate the ones who operate as language articulators of an epoch, aimed at defending interests and the expression of certain ideas and values. Therefore, they were the culture mediators of their time, since they assumed, in an engaged way, positions concerning life in society, performing on it, at the same time, the roles of actors, witnesses and consciences of the context experienced by them.</p><p><strong>Keywords: </strong>Revolution – Literature – Intelectuals.<strong></strong></p>

Persistent Inequality? Trade, Factor Endowments, and Inequality in Republican Latin America

2013 ◽  
Vol 73 (1) ◽  
pp. 38-78 ◽  
Author(s):  
Leticia Arroyo Abad
Keyword(s):  
Nineteenth Century ◽  
Latin America ◽  
Theoretical Framework ◽  
Data Set ◽  
Factor Endowments ◽  
The Impact ◽  
New Evidence ◽  
Persistent Inequality

Using a new data set, this article presents new evidence on inequality in Latin America for the nineteenth century and studies the effects of factor endowments and trade on inequality. Recent research has highlighted the link between the colonial origins of inequality and its persistence in Latin America. We find that inequality varied substantially throughout the century and across the region. We identify the impact of changing factor endowments and trade on inequality using a simple theoretical framework. This work suggests that the role of initial colonial origins has been overemphasized as important changes took place during postcolonial times.

Chinese in the Woods

2015 ◽  
Author(s):  
Sue Fawn Chung
Keyword(s):  
Nineteenth Century ◽  
Sierra Nevada ◽  
American West ◽  
Critical Role ◽  
Work Relationships ◽  
Late Nineteenth Century ◽  
Chinese Workers ◽  
The Impact ◽  
Boom Period

Though recognized for their work in the mining and railroad industries, the Chinese also played a critical role in the nineteenth-century lumber trade. This book continues an examination of the impact of Chinese immigrants on the American West by bringing to life the tensions, towns, and lumber camps of the Sierra Nevada during a boom period of economic expansion. Chinese workers, like whites, labored as wood cutters and flume-herders, lumber jacks and loggers. Exploding the myth of the Chinese as a docile and cheap labor army, the book shows Chinese laborers earned wages similar to those of non-Asians. Men working as camp cooks, among other jobs, could even make more. At the same time, the book draws on archives and archaeology to reconstruct everyday existence, offering evocative portraits of camp living, small town life, personal and work relationships, and the production and technical aspects of a dangerous trade. The book examines the role of the Chinese in the lumber trade in the American West during the late nineteenth century, with a focus on the Sierra Nevada in the 1870s to 1890s. It looks at Chinese laborers' contribution to the building of the American West by analyzing their migration, their communities and lifestyles, lived experiences, transnationalism, and their work in relationship to mining and railroad construction.

Material Culture, Museums, and the Creation of Multiple Meanings

2020 ◽  
pp. 473-490
Author(s):  
Neil G. W. Curtis
Keyword(s):  
Nineteenth Century ◽  
Material Culture ◽  
First Century ◽  
Recent Developments ◽  
Multiple Meanings ◽  
The Creation ◽  
Scottish History ◽  
Museum Practice ◽  
The Impact

This chapter aims to show that ideas of the sacred, the numinous, and the contested, rather than of the rational, are most important in understanding how the meanings of material culture are formed and the role of museums. It considers how museums have offered rich contexts in which the changing, conflicting, and multiple meanings of material culture have developed. Scottish national identity, contested and unsettled, is shown in the contribution of museums and objects to discussions about a link between the Classical past and Scottish history in the early nineteenth century, the creation of a national museum in the second half of the nineteenth century, a temporary exhibition of Scottish history as part of a Great Exhibition in 1911, and two repatriation cases at the beginning of the twenty-first century. Recent developments in museum practice are discussed, including the impact of both growing professionalism and the recognition of the rights of groups in museums. The chapter concludes by arguing that objects generate and embody meanings that are shared, entangled, and co-constitutive. Instead of attempting to identify the “correct” meaning, it is therefore the responsibility of museums to explore the range of personal and shared rights that objects engender.

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