scholarly journals IMPLEMENTASI MARKETING MIX PADA SITUS ONLINE Rumah123.com

2021 ◽  
Author(s):  
JurnalBukitPengharapan
Keyword(s):  
Marketing Mix ◽  
Price Promotion ◽  
Product Price ◽  
Physical Evidence

Tujuan penelitian adalah menghasilkan suatu Implementasi Marketing Mix Pada Situs Online Rumah123.ComUntuk Menghadapi Persaingan Usaha. Analisis kualitatif mengamati secara langsung keadaan sistem pemasarandan analisis kuantitatif digunakan untuk melihat sebaran margin pemasaran. Implimentasi strategi 7 PS(komunikasi, marketing, akuntabilitas) dalam mengembangkan jejaring kemitraan menuju lembaga yang mandirisecara bertahap atau serentak namun berkelanjutan, sehingga strategi marketing (komponen product, price,promotion, place, people, process, physical evidence) dapat mengembangkan jejaring kemitraan menujuperusahaan yang berkualitas. Di Rumah123.com dalam setiap pelaksanaan proses dari menjalankan bisnisnyamemiliki PIC disetiap part dari proses tersebut sehingga dlam setiap prosesnya dapat dimonitor mengutamakankepuasan dan kesuksesan dari agent/customer

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH TERHADAP KPR PADA PT BNI CABANG TANJUNG REDEB

2020 ◽  
Vol 5 (2) ◽  
pp. 27-36
Author(s):  
Djupiansyah Ganie
Keyword(s):  
Significant Influence ◽  
Sampling Technique ◽  
Marketing Mix ◽  
T Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Price Promotion ◽  
Product Price ◽  
Location Factor ◽  
Physical Evidence

Customers 'interest in owning a house through a KPR, apart from the urge to fulfill their need for a comfortable and nice place to live, is also related to how the KPR is marketed so that it attracts customers' interest. Or in other words, how is the marketing mix strategy implemented to attract buyers to the mortgage offered. The marketing mix includes products, prices, promotions, locations, people, processes and physical evidence.The purpose of this study was to determine the influence of factors including: product, price, promotion, location, people, process and physical evidence on customer interest in KPR at PT BNI TanjungRedeb Branch. The research data comes from a questionnaire distributed to 86 respondents who are KPR BNI Griya customers, using probability sampling method with simple random sampling technique. The analytical tool used is the validity test, reliability test, multiple linear regression, coefficient of determination, t test and F test.The results of this study indicate that the results of the t test on each research variable concluded that partially accepting the hypothesis point 1 and rejecting some of the hypothesis point 1, because it is proven that the location factor has a significant influence, while the product, price, promotion, people, process and Physical evidence does not have a significant effect on customer interest in the KPR PT BNI TanjungRedeb Branch. The results of the F test on all the variables studied conclude that accepting the hypothesis point 2, because it is proven that the factors which include: product, price, promotion, location, people, process and physical evidence together have a significant influence on customer interest in KPR PT BNI TanjungRedeb Branch

scholarly journals PENGARUH BAURAN PEMASARAN JASA TERHADAP INPATIENT SATISFACTION RUMAH SAKIT XYZ, BEKASI [THE EFFECT OF SERVICE MARKETING MIX ON INPATIENT SATISFACTION AT HOSPITAL XYZ, BEKASI]

2021 ◽  
Vol 1 (1) ◽  
pp. 71
Author(s):  
Rowny Bernhard Ginting
Keyword(s):  
Sampling Method ◽  
Positive Impact ◽  
Service Marketing ◽  
Likert Scale ◽  
Marketing Mix ◽  
Price Promotion ◽  
Product Price ◽  
Physical Evidence ◽  
Convenience Sampling ◽  
The Impact

<p>This research was directed to decide the impact of the seven parts of the marketing mix on inpatient satisfaction. This research was conducted at XYZ Hospital Bekasi, involving 100 inpatients. Information assortment was done by appropriating questionnaires containing 40 questions related to marketing mix and satisfaction with a Likert Scale of 1-5 based on convenience sampling method. Data were analyzed by SEM method based on PLS. The aftereffects of this examination found that the seven P marketing mix components (product, price, promotion, place, people, physical evidence, and process) was proven to have a positive impact on patient fulfillment.</p>

scholarly journals ANALISIS KEPUTUSAN PEMBELIAN TIKET PESAWAT SECARA ONLINE (STUDI KASUS RUTE PENERBANGAN PALEMBANG – CENGKARENG)

2021 ◽  
Vol 2 (1) ◽  
pp. 1-14
Author(s):  
Idayanti Idayanti ◽  
Fakhry Zamzam ◽  
Luis Marnisah
Keyword(s):  
Regression Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Price Promotion ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Process Variables ◽  
Product Price ◽  
Physical Evidence

This study aims to analyze the influence of product, price, promotion, place, people, physical evidence, and the process, or what is known as the 7P marketing mix on the decision to purchase plane tickets Online. The methodology used in this study is multiple linear regression analysis method, with the population used in this study consisting of 3 (three) airlines, namely Sriwijaya Air, Batik Air, and Lion Air Palembang with 329 respondents and processed with SPSS version 22. Partially, the marketing mix variables that influence the purchasing decisions to purchase plane ticket online of Palembang are price, place, and process. The conclusion of this study, the results of the analysis show that the product, price, promotion, place, people, physical evidence, and process variables together have a positive and significant effect on the purchasing decision to purchase plane tickets Online of the Palembang city with an F value of 64.908 and an r2 value of 0.766 or 76% and the rest is influenced by other factors.

scholarly journals CUSTOMER LOYALTY FROM PERSPECTIVE OF MARKETING MIX STRATEGY AND CUSTOMER SATISFACTION A study from Grab - Online Transportation in Era of Industrial Revolution 4.0

2019 ◽  
Vol 9 (3) ◽  
pp. 394
Author(s):  
Ade Permata Surya
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Sampling Method ◽  
Industrial Revolution ◽  
Survey Methods ◽  
Marketing Mix ◽  
Future Research ◽  
Price Promotion ◽  
Product Price ◽  
Physical Evidence

ABSTRACT. This study aims to examine and analyze the influence of marketing mix 7P (product, price, promotion, place, people, physical evidence, and process) on costumer loyalty with the mediating role of customer satisfaction. A lesson from case of overlapping online transportation user base in Indonesia, specificly from Grab’s Consumer perspective. The research was design by using conclusive experiment, in casual type, with quantitative and survey methods. The sampling method used is sampling judgmental and the data was analized by SEM-PLS with WarpPLS 6.0. Data was taken by giving questionaire to 406 respondents. Respondents are Grab’s consumer. The result shows that the variable such as price, promotion, place, people, and process were significantly positif give effect to customer satisfaction, and customer satisfaction affected customer loyalty positifly and significantly.  In other hand, product and physical evidence were not significantly give effect. Adjusted R-squared coefficients of customer satisfaction and customer loyalty were 0,540 and 0,512 which means 54% of customer satisafction can be made by marketing mix variables and 51,2% of customer loyalty can be made by customer satisfaction. The future research in the same topic can use probability sampling method, especially stratified random sampling, and researcher can compare to another ASEAN countries’ data to enhance the more meaningful insight.Key words: marketing mix, customer satisfaction, customer loyalty, online transportation. ABSTRAK. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh bauran pemasaran 7P (product, price, promotion, place, people, physical evidence, and process) terhadap loyalitas pelanggan dengan peran mediasi kepuasan pelanggan. Pelajaran dari kasus tumpang tindih basis pengguna transportasi online di Indonesia, khususnya dari perspektif konsumen Grab. Penelitian ini dirancang dengan menggunakan eksperimen konklusif, dalam tipe kasual, dengan metode kuantitatif dan survei. Metode pengambilan sampel yang digunakan adalah sampling judgmental dan data dianalisis dengan SEM-PLS menggunakan bantuan WarpPLS 6.0. Data diambil dengan memberikan kuesioner kepada 406 responden. Responden adalah konsumen Grab. Hasil penelitian menunjukkan bahwa variabel seperti price, promotion, place, people, dan process berpengaruh positif signifikan terhadap kepuasan pelanggan, dan kepuasan pelanggan mempengaruhi loyalitas pelanggan secara positif dan signifikan. Di sisi lain, product dan physical evidence tidak berpengaruh signifikan. Koefisien Adjusted R-squared pada kepuasan pelanggan dan loyalitas pelanggan adalah 0,540 dan 0,512 yang berarti 54% dari kepuasan pelanggan dapat dibuat oleh variabel bauran pemasaran dan 51,2% dari loyalitas pelanggan dapat dibentuk oleh kepuasan pelanggan. Penelitian di masa depan dalam topik yang sama dapat menggunakan metode sampling probabilitas, khususnya pengambilan sampel bertingkat, dan peneliti dapat membandingkan dengan data negara-negara ASEAN lainnya untuk meningkatkan masukan yang lebih bermakna.Kata kunci: Kepuasan pelanggan, Kualitas layanan, loyalitas pelanggan, transportasi online. 

scholarly journals Analisis Pengaruh Bauran Pemasaran Jasa Terhadap Minat Pengunjung Pada Obyek Wisata Museum Kesehatan Dr. Adhyatma, MPH Surabaya

2014 ◽  
Vol 1 (01) ◽  
Author(s):  
Ayun Maduwinarti
Keyword(s):  
Customer Service ◽  
Structural Equation ◽  
Marketing Mix ◽  
Statistical Hypothesis ◽  
Equation Modeling ◽  
Price Promotion ◽  
Statistical Hypothesis Testing ◽  
Product Price ◽  
Physical Evidence ◽  
Analysis Technique

The role of museums in Indonesian society is still very minimal. From a marketing perspective, it can be said museum in Indonesia have not been utilizing the concept of marketing communication. One of the museum in Surabaya is the Museum of Health Dr. Adhyatma, MPH. For the manager of the museum 's need to pay attention to the factors that can stimulate consumers are sourced from marketers or often called the marketing mix, such as: product, price, promotion, place, people, process, physical evidence, so as to improve customer service visit the visitor's interest Health Museum of Dr. Adhyatma, MPH Surabaya. This research was conducted in order to determine and analyze the influence of eight factors of marketing mix to interest visitors to visit the Museum of Health Dr Adhyatma, MPH Surabaya. In terms of the method used, this study is a conclusive studies with statistical hypothesis testing coupled with the aim to test the hypotheses put forward. Form of survey research design, the research conducted by distributing questionnaires. The samples were 135 visitors Museums of Health Dr. Adhyatma, MPH Surabaya. The scale of measurement in this study is using a Likert Scale. The analysis technique used Structural Equation Modeling ( SEM ). The conclusion that can be drawn from this finding is variable product, price, promotion, place, people, process, physical evidence, and customer service significant positive effect on the interest of visitors to the Museum of Health Dr. Adhyatma, MPH Surabaya. In connection with the matter, the manager of the museum needs to provide training to employees on a regular basis and in accordance with their respective sectors, respectively, so that later an employee is able to provide fast service and appropriate expectations of visitors.Keywords: product, price, promotion, place, people, process, physical evidence, customer service and visitor interest

scholarly journals Pengaruh Produk, Harga, Promosi, Tempat, Orang, Proses, Bukti Fisik Terhadap Keputusan Konsumen Membeli Jasa Kamar Superior Pada Hotel Santika Pontianak

2015 ◽  
Vol 10 (1) ◽  
pp. 225
Author(s):  
Samsuddin S ◽  
Hari Suseno
Keyword(s):  
Sampling Technique ◽  
Marketing Mix ◽  
Price Promotion ◽  
Product Price ◽  
Independent Variables ◽  
Physical Evidence ◽  
Analysis Technique ◽  
Independent Variable ◽  
Room Service ◽  
Descriptive Method

This study aims to determine the effect of marketing mix consisting of product, price, promotion, place, people, process, physical evidence against the decision of consumers to buy services superior rooms at Hotel Santika Pontianak. Descriptive method used in this study, with data obtained through observation, interviews, and questionnaires to all consumers who ever bought a superior room service at Hotel Santika Pontianak. Sample of 100 people were selected using purposive sampling technique taken from consumers who ever bought a superior room service. Variables used in this research consisted of independent variables and the dependent variable, independent variable used consists of the product (X1), price (X2), promotion (X3), where (X4), people (X5), process (X6), and evidence physical (X7). The analysis technique used is quantitative analysis of regression. The results of this study indicate that the marketing mix consisting of product, price, promotion, place, people, process, physical evidence simultaneously significantly influence the consumer's decision to buy services of superior rooms at Hotel Santika Pontianak, whereas only a partial and processes influence the consumer's decision to buy services. Factor of product, price, promotion, place, people, process, physical evidence influence the consumer's decision to buy services of superior rooms at Hotel Santika Pontianak by 44.3% while the remaining 55.7% is influenced by other factors outside of this research

scholarly journals ANALISIS PENGARUH BAURAN PEMASARAN (MARKETING MIX 7-P) TERHADAP KEPUTUSAN PEMBELIAN DI THIWUL AYU MBOK SUM

2020 ◽  
Vol 20 (1) ◽  
pp. 26
Author(s):  
Lilik Andriyanto ◽  
Siti Syamsiar ◽  
Indah Widowati
Keyword(s):  
Marketing Mix ◽  
Equation Modeling ◽  
Purchase Decision ◽  
Price Promotion ◽  
Product Price ◽  
Physical Evidence ◽  
Place Promotion

Penelitian ini bertujuan untuk 1) menganalisis pengaruh bauran pemasaran (marketing mix 7-p) yang meliputi product, price, place, promotion, people, physical evidence, procces terhadap keputusan pembelian Thiwul Ayu Mbok Sum; 2) menganalisis rumusan strategi pemasaran di Thiwul Ayu Mbok Sum. Penelitian ini menggunakan metode deskriptif. Metode pelaksanaan penelitian menggunakan metode studi kasus. Metode penentuan sampel dilakukan secara sampling incidental yang berjumlah 120 orang. Jenis dan sumber data yang digunakan adalah data primer dan sekunder. Metode pengumpulan data yang digunakan yaitu wawancara, kuesioner dan observasi. Pengujian instrumen menggunakan uji validitas dan uji reliabilitas. Teknik analisis dan pengujian hipotesis yang digunakan adalah analisis Stuctural Equation Modeling (SEM) dengan variabel eksogen meliputi Product, Price, Promotion, Place, People, Physical Evidence, Procces, sedangkan  purchase decision sebagai variabel endogen. Hasil penelitian ini menunjukkan ini bahwa bauran pemasaran 7P (product, price, place, promotion, people, physical evidence, procces) berpengaruh positif terhadap keputusan pembelian, dengan pengaruh tertinggi didominasi oleh variabel physical evidence dengan nilai estimate 0.112 dan pengaruh terendah adalah variabel price dengan nilai estimate 0,095. Rumusan strategi pemasaran yang didapatkan yaitu mempertahankan desain tata ruang di Thiwul Ayu Mbok Sum.

scholarly journals PENGARUH FAKTOR-FAKTOR BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN KONSUMEN UNTUK MENGINAP DI HOTEL BINTANG LIMA KOTA PALEMBANG

2020 ◽  
Vol 1 (2) ◽  
pp. 145-162
Author(s):  
Muhammad Iqbal
Keyword(s):  
Marketing Mix ◽  
Price Promotion ◽  
Product Price ◽  
Independent Variables ◽  
Physical Evidence ◽  
Place Promotion ◽  
Decision To Stay ◽  
The Relationship ◽  
Dominant Influence

The approach taken in this study is a quantitative approach in the form of associative because this study aims to explain the relationship between two or more variables, namely product, price, place, promotion, people, physical facilities, and processes (independent variables) to the decision to stay overnight (dependent variable ). The purpose of this study was to determine and analyze the effect of jointly and partially the marketing mix (product, price, promotion, place, people, and physical evidence) on the consumer's decision to stay at the Five Star Hotel in Palembang. The results of this study conclude, first, all marketing mix variables (products, prices, promotions, location, people, processes and physical evidence) have an influence on the decision to stay at a Five Star Hotel. Second, partially the product variable, price, promotion, people and physical evidence of the variable variable have a significant effect, while the Location and Process Variables have no significant effect on the decision to stay at a Five Star Hotel. Third, the Price Variable, has a dominant influence on the desires / decisions of consumers / customers / guests to stay at five-star hotels, especially at the Whyndam OPI Hotel and The Excelton Hotel Palembang. Based on the conclusion, the researcher gave a suggestion. first, the hotel manager recalculates the tariff / price set so that it can provide greater discounts, and improve hotel facilities including the design and comfort of hotel rooms. Second, adding hotel facilities including improving the quality of design and comfort of hotel rooms. Third, for further research, other variables can be added outside the marketing mix to complement the results of subsequent studies regarding the decision to stay at a five-star hotel.

Faktor-Faktor Yang Mempengaruhi Keputusan Mahasiswa Memilih Program Studi Kebidanan STIKES Muhammadiyah Ciamis Tahun 2016

2018 ◽  
Vol 5 (1) ◽  
pp. 69-82
Author(s):  
Evi Mariana
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Random Sampling ◽  
Sampling Method ◽  
Marketing Mix ◽  
Stratified Random Sampling ◽  
Price Promotion ◽  
F Test ◽  
Physical Evidence

The purpose of this study was to analyze the factors that influence the decisionof the students chose to study in Obstetrics Prodi STIKES Muhammadiyah Ciamis and analyze the factors that most influence the decision of the students chose to study in Obstetrics Prodi STIKES Muhammadiyah Ciamis. Collecting data in this study was conducted using a survey by questionnaire to 114 students by stratified random sampling method. Methods of data analysis using multiple linear regression, F test and test T. The result is a marketing mix that significantly is the product, place, and physical evidence. And that does not affect the marketing mix is price, promotion, place, and processes

ANALYSIS OF FACTORS THAT INFLUENCES THE STUDENTS DECISION IN CHOOSING PHARMACEUTICAL DIPLOMA III PROGRAM IN BUKITTINGGI THAT IS MEDIATED BY MOTIVATION VARIABLE

2019 ◽  
Vol 4 (3) ◽  
pp. 449
Author(s):  
Yonrizon Yonrizon
Keyword(s):  
Brand Image ◽  
Marketing Mix ◽  
Prospective Students ◽  
Product Price ◽  
Education Services ◽  
Price Process ◽  
Physical Evidence ◽  
The World ◽  
The Status ◽  
Target Set

<p>Competitive competition in the world of education services is influenced by the consequences of higher education that has the ability to compete that can survive and achieve the target set. Currently, the existing college are competing to develop their potential and ability to attract prospective students. Therefore, the college must create a Marketing Mix Services strategy that is the product, prices, location, promotion, people, process, physical evidence, and brand image mediated by motivation.The approach used is the survey, which is the activity of collecting data as much as possible about the facts that are supporters of the research, with a view to know the status, symptoms, determine the similarity of status by comparing with the standards that have been selected and or determined. (Arikunto &amp; Kusyati, 2015). This research was conducted to determine the effect of product, price, location, promotion, people, process, physical evidence, brand image, to student's motivation in making decision to choose college of Pharmacy in Bukittinggi. The result of research shows that product, price, process, brand image, have positive and significant effect to motivation, while location, promotion, person, physical proof have no significant effect to motivation and motivation have positive and significant influence to decision of vote</p><p> </p><p><em>Persaingan kompetitif dalam dunia layanan pendidikan dipengaruhi oleh konsekuensi pendidikan tinggi yang memiliki kemampuan bersaing yang dapat bertahan dan mencapai target yang ditetapkan. Saat ini, perguruan tinggi yang ada bersaing untuk mengembangkan potensi dan kemampuan mereka untuk menarik calon siswa. Oleh karena itu, perguruan tinggi harus membuat strategi Marketing Mix Services yaitu produk, harga, lokasi, promosi, orang, proses, bukti fisik, dan citra merek yang dimediasi oleh motivasi. Pendekatan yang digunakan adalah survei, yaitu kegiatan mengumpulkan data sebanyak mungkin tentang fakta-fakta yang menjadi pendukung penelitian, dengan maksud untuk mengetahui status, gejala, menentukan kesamaan status dengan membandingkan dengan standar yang dimiliki telah dipilih dan atau ditentukan. </em><em>(Arikunto &amp; Kusyati, 2015)</em><em>. Penelitian ini dilakukan untuk mengetahui pengaruh produk, harga, lokasi, promosi, orang, proses, bukti fisik, citra merek, terhadap motivasi siswa dalam mengambil keputusan memilih perguruan tinggi Farmasi di Bukittinggi. Hasil penelitian menunjukkan bahwa produk, harga, proses, citra merek, berpengaruh positif dan signifikan terhadap motivasi, sedangkan lokasi, promosi, orang, bukti fisik tidak berpengaruh signifikan terhadap motivasi dan motivasi berpengaruh positif dan signifikan terhadap keputusan pemilihan.</em></p>

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