scholarly journals Analysis of The Implementation of Public Relations Function at The Department of Industrial and Trading of Yogyakarta in Improving The Market Quality

2020 ◽  
Vol 17 (1) ◽  
pp. 73
Author(s):  
Via Alfian Ika Agustina ◽  
Siti Fatonah ◽  
Muhammad Edy Susilo
Keyword(s):  
Public Relations ◽  
Swot Analysis ◽  
Corporate Image ◽  
Community Relations ◽  
Market Quality ◽  
Public Affair ◽  
The Public ◽  
Qualitative Descriptive ◽  
Situational Theory ◽  
The Right

Department of Industrial and Trading of Yogyakarta does not have any Public Relations Officer (PRO), but they continue its implementation of Public Relations function for increasing market quality. The objective of this study are to find out the implementation of Public Relations function from this department. Situational Theory of the Publics, The Concept of PR’s Function, and SWOT Analysis will be guide for this study. This study is a qualitative descriptive, in the interest of investigate, measuring, and interpreting the problems of this study. The results shows that this department is implement Public Relations functions in many kind of activities, include Press Agentry, Public Affair and Community Relations, Inovations, and Branding Strategy. Functions implemented by this department are: maintain a good relationship with their publics, create the corporate image, communications between organization and publics, and make programs for all the publics. Based on the results, SWOT Analysis, and Situational Theory of The Publics, the implementation has not been succeed. This is due to the inability of identifying the publics, fulfill its wishes, and find out the right strategy. In the other words, the failure comes out because there is no Public Relations in this department. The contribution of this research is in the form of policy recommendations to other organizations to implement the public relations function as much as possible to achieve the objectives of the program.

scholarly journals ANALISIS PEMBENTUKAN CITRA PERUSAHAAN LISTRIK NEGARA MELALUI IMPLEMENTASI COMMUNITY RELATIONS

2012 ◽  
Vol 6 (1) ◽  
Author(s):  
Nurdini Prihastiti ◽  
Yatri Indah Kusumastuti
Keyword(s):  
Public Relations ◽  
Power Supply ◽  
Corporate Image ◽  
Community Relations ◽  
Ordinal Scale ◽  
Image Process ◽  
Hydro Power ◽  
The Public ◽  
Image Building ◽  
The Right

<em><span style="font-size: 10pt;">A company will be able to survive if it has a good corporate image in the public. Public relations in every company is important to have the right strategies. To maintain coporate sustainibility, required relations between company with the community as an external public through community relations. PLN as a state company in charge of providing the power supply to all regions in Indonesia, run a community relations with the community in an area that has not received the power supply with Micro-hydro Power Plant (PLTMH) Programs. One of the PLTMH program is made in Lebak Picung. This study aims to determine the implementation of the community relations programs by PLN in Lebak Picung, as well as analyzing the relationship of community relations program with the process of corporate image building, and analyze the process of corporate image with PLN’s corporate image formed on community that received PLTMH program in Lebak Picung. Data is collected by census at all household and the respondents are the head of family or member who can represent of all members in the house. Data obtained thorough observation, in depth interviews and interviews using a questionnaire. The overall question in the quesionnaire using an ordinal scale then continued on correlations test. The results show the influence of respondent in the brand image building process is the judgementto the benefits. Respondent’s involvement in the program was not shown  to have influence in corporate image process.  In addition, there is a positive relationship between the process of corporate image that forms on the respondent. The more respondent rated PLTMH program provides positive benefits, the level of exposure, attentions and comprehensive of the responden are also tends to be high. Companies need to consider that the empowerment program should consider the needs of the targets, so the programs can be mutually beneficial. The company has a very positive image in the public so it maintain continuity of businessand community needs as program beneficiaries are met.</span></em>

scholarly journals PUBLIC RELATIONS STRATEGY FOR IMPROVING QUALITY OF SERVICE TO PATIENTS (Qualitative Descriptive Study at Muslimat Ponorogo Hospital)

2020 ◽  
Vol 1 ◽  
pp. 69-86
Author(s):  
Aulia Amana Putri
Keyword(s):  
Quality Of Service ◽  
New Media ◽  
Public Relations ◽  
Community Relations ◽  
Media Relations ◽  
The Public ◽  
Qualitative Descriptive ◽  
The Media ◽  
Public Relations Strategy

Abstrack: RSU Muslimat Ponorogo focuses on the quality of service to patients. This study aims to determine how the strategy is carried out by public relations. This article uses a descriptive type of research with a qualitative approach. Researchers get data from interviews, observation, and documentation. The results showed that the public relations strategy of the Muslimat Ponorogo Hospital in improving the quality of service to patients was in accordance with the theory presented by the researcher. First, the human relations strategy is to maintain good relations with employees and customers or patients. Second, the community relations strategy is to maintain good relations with the community and communities around the hospital. Third, the media relations strategy is to use mass media, be it print, electronic or new media (internet). Fourth, it was found that the inhibiting factors faced by public relations in improving service quality, such as registration queue problems, lack of parking area, and lack of human resources. Meanwhile, supporting factors were also found, namely the presence of introductory media used, including conventional media, namely radio and television, outdoor media, namely billboards, and new media (internet), namely the internet, social media websites, Facebook, Instagram, and YouTube.

Strategi Humas Partai Gerindra dalam Membangun Citra Partai pada Pemilu 2014

2017 ◽  
Vol 1 (1) ◽  
Author(s):  
Rialdo Rezeky ◽  
Muhammad Saefullah
Keyword(s):  
Data Collection ◽  
Public Relations ◽  
Media Relations ◽  
Executive Board ◽  
The Public ◽  
Community Or ◽  
The Subject ◽  
Main Components ◽  
The Right ◽  
Participatory Observation

The approach of this research is qualitative and descriptive. In this study those who become the subject of research is an informant (key figure). The subject of this study is divided into two main components, consisting of internal public and external public that is from the Board of the Central Executive Board of Gerindra Party, Party Cadres, Observers and Journalists. The object of this research is the behavior, activities and opinions of Gerindra Party Public Relation Team. In this study used data collection techniques with interviews, participatory observation, and triangulation of data. The results of this study indicate that the Public Relations Gerindra has implemented strategies through various public relations programs and establish good media relations with the reporters so that socialization goes well. So also with the evaluation that is done related to the strategy of the party. The success of Gerindra Party in maintaining the party’s image in Election 2014 as a result of the running of PR strategy and communication and sharing the right type of program according to the characteristics of the voting community or its constituents.Keywords: PR Strategy, Gerindra Party, Election 2014

scholarly journals Strategi Humas Universitas Negeri Makassar Dalam Meningkatkan Citra Positif Masyarakat

2019 ◽  
Vol 5 (2) ◽  
pp. 99
Author(s):  
Risma Niswaty ◽  
Sri Wulandari ◽  
Sirajuddin Saleh ◽  
Muh. Rizal S
Keyword(s):  
Data Analysis ◽  
Public Relations ◽  
Mutual Understanding ◽  
State University ◽  
Data Presentation ◽  
The Public ◽  
Analysis Techniques ◽  
Descriptive Research ◽  
Qualitative Descriptive ◽  
Using Data

This study aims to determine the public relations strategy of Makassar State University in increasing the positive image of Makassar State University in the community. To find out these objectives, the researchers used a type of qualitative descriptive research. The informants in this study were as many as five people using data collection techniques carried out through observation, interviews and documentation. Data obtained from research results are processed using data analysis techniques consisting of data reduction, data presentation and conclusion drawing. The results showed that Public Relations devised a strategy so that the function could run in accordance with the objectives of Makassar State University, among others, trying to create a conducive climate between institutions and the public in order to do persuasive and educative approaches to the public, trying to create two-way communication by disseminating information from institutions to public parties. educate and provide information, in order to create mutual understanding, respect, understanding and also strive to foster harmonious relations between organizations and various groups, both in and out relations to enhance cooperation. Public Relations seeks to socialize the Makassar State University mission to be accepted or received support from the public / public.

11. Copyright in the digital environment

2019 ◽  
pp. 274-304
Author(s):  
Andrew Murray
Keyword(s):  
Public Relations ◽  
Information Society ◽  
Copyright Law ◽  
The Internet ◽  
Communication To The Public ◽  
Digital Environment ◽  
Considerable Time ◽  
The Public ◽  
The Right ◽  
Public Right

This chapter examines copyright issues from copying and distributing information from the internet. It considers the discussion focuses on how the internet has challenged the application and development of copyright law, considering web-copyright concerns such as linking, caching, and aggregating, citing Google Inc. v Copiepresse SCRL. It spends considerable time discussing the operation of the temporary eproduction right though key cases Infopaq International, and Public Relations Consultants Association v Newspaper Licensing Agency. The analysis then moves on to examine the communication to the public right created by the Copyright and Related Rights in the Information Society Directive, examining the application of the right through key cases such as Nils Svensson v Retriever Sverige, GS Media v Sanoma Media, and Stichting Brein v Ziggo BV.

scholarly journals Strategi Government Public Relations Pusat Penerangan TNI dalam Mempertahankan Reputasi Lembaga TNI

2019 ◽  
Vol 7 (2) ◽  
pp. 205-216
Author(s):  
Rifqi Muflih ◽  
Dany Dany
Keyword(s):  
Public Relations ◽  
Participant Observation ◽  
Armed Forces ◽  
The Public ◽  
Qualitative Descriptive ◽  
Government Public Relations ◽  
The Government ◽  
Descriptive Method ◽  
Public Relations Strategy

Public Relations of Headquarters of the Indonesian Armed Forces (TNI Headquarters) must work with the Government Public Relations strategy to maintain a reputation by maintaining credibility, trustworthiness, reliability, and responsibility in delivering positive news to the internal and external public. This study aims to see how the government public relations strategy of the Indonesian National Armed Forces Information Center (Puspen TNI) maintained the reputation of the TNI institution. The method used in this study is a qualitative descriptive method by interviewing the Head of Puspen TNI, non-participant observation, and documentation. The results showed that Puspen TNI in maintaining the reputation of the TNI, first, maintained credibility by measuring the objectivity and quality of the news. Second, it proclaimed information about TNI and the contribution of the TNI to the nation-state to the public through mass media and social media. Third, it disseminated the news according to the facts. Forth, it reported the performance of the TNI to the external and internal public regarding responsibility to the state and nation professionally and proportionally by providing information delivered directly through the TNI website, Facebook, Twitter, Instagram, YouTube and TV public relations TNI Streaming produced by Puspen TNI. It also maintained good relations between external media and editor in chief and journalists of print, electronic and online media.

scholarly journals Metode Marketing Mix Dan Analisis SWOT Dalam Penyusunan Strategi Bersaing Pada IKM Keripik Tempe Ayudy

2020 ◽  
Vol 8 (2) ◽  
pp. 141
Author(s):  
Wahyu Maulana
Keyword(s):  
Competitive Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Location Strategy ◽  
The Public ◽  
Innovative Products ◽  
Small Industry ◽  
Promotional Strategies ◽  
The Many ◽  
The Right

Medium small industry (IKM) is one of the real sectors which is a favorite of the public to compete in producing maximum profits. This sector is also a strong foundation for regional governments in developing an independent regional economy. This is the reason for the many SMIs that have sprung up and are dominated by millennials. The purpose of this study was to determine the competitive strategy using the marketing mix method and SWOT analysis on one of the tempe chips SMIs. This type of qualitative research and direct interviews are things that are used in this study. The results showed that the position of IKM Ayudy was in the quadrant I in the SWOT analysis where the right strategy to compete was to use an aggressive strategy. Ayudy IKM will take advantage of open business opportunities by focusing on the strength of its products. The competitive strategy is divided into marketing mix where its application includes a product strategy by doing innovative products, this is considered appropriate because it is to overcome boredom in consumers so that consumers remain comfortable with the product from the IKM Ayudy; pricing strategy is done by implementing wholesale prices, this is intended to facilitate sales quickly; location strategy by opening sales outlets directly aimed at consumers especially those located far from production houses; and of course promotional strategies through social media that make products more known and have an impact on increasing sales

scholarly journals MELIHAT HUBUNGAN MASYARAKAT DALAM PRAKTI

2016 ◽  
Vol 3 (1) ◽  
Author(s):  
Sri Narti
Keyword(s):  
Public Relations ◽  
Community Relations ◽  
Employee Relations ◽  
Management Communication ◽  
Specific Product ◽  
Communication Practice ◽  
The Public ◽  
Positive Side ◽  
Management Function ◽  
Public Relations Ethics

Public relations was a management function that planned and sustainable through organizations and private or public institutions to gain understanding, sympathy and support from those who were related or might be related to the study of public opinion among them. PR could keep the credibility of the organization remain good, reached out those who avoid salespeople or advertising; dramatized a company or a specific product as well as the relationship with the mass media. The perspectives of the study was people often perceived public relations as a group of people who twist the facts to turn a bad situation for the benefit of companies. It’s true that part of the public relations goal was to show the positive side of the company that happened. However, public relations ethics required that the works were done in an objective, fair, and transparent ways to the public. Public relation in communication practice was the form of public relations product, which operationally is a form of concrete activities and include efforts to do: employee relations, financial relations, community relations, crisis management communication, relationships public interest / public, consumer education, and relationship development Internet.  Keywords: public relations in practice, product PR, PR event

scholarly journals KERJA SAMA HUBUNGAN MASYARAKAT SDN 6 BUKIT TUNGGAL DENGAN DINAS LINGKUNGAN HIDUP KOTA PALANGKA RAYA

2019 ◽  
Vol 1 (1) ◽  
pp. 29-34
Author(s):  
Neneng Ariska ◽  
Teti Berliani ◽  
Sogi Hermanto
Keyword(s):  
Elementary School ◽  
Public Relations ◽  
Field Work ◽  
The State ◽  
Community Relations ◽  
The Public ◽  
School Public Relations ◽  
Planning Implementation ◽  
Using Data ◽  
School Progress

Abstract: This research uses a qualitative approach with a case study design. The purpose of this study was to determine how the planning, implementation, and supervision in carrying out community relations cooperation in SD Negeri 6 Tunggal Tunggal with the Palangka Raya environmental agency. The aspects studied refer to: (1) Planning for Public Relations Cooperation between the State Elementary School 6 Bukit Tunggal with the Environmental Office of Palangka Raya City, (2) Implementation of the Public Relations Cooperation of the State Primary School 6 Bukit Tunggal with the Environmental Service Office of Palangka Raya City, dan (3) Supervision of Cooperation Public Relations of the 6 Bukit Tunggal Public Elementary School and the Environmental Office of Palangka Raya City. Data collection procedures used are observation, interviews, and documentation. Then the data are analyzed using data reduction, data presentation, and drawing conclusions. As for checking the validity of the data using credibility and confirmation. The stages of the research include pre-field, field work, and data analysis. The results showed that community relations cooperation which includes: planning, implementation, and supervision, has been well managed by SD Negeri 6 Bukit Tunggal, so as to increase school productivity, which will have a positive effect on school progress. Keywords: Public Relations Cooperation Abstrak: Penelitian ini menggunakan pendekatan kualitatif dengan rancangan studi kasus. Tujuan penelitian ini adalah untuk mengetahui bagaimana perencanaan, pelaksanaan, dan pengawasan dalam menjalankan kerjsaama hubungan masyarakat pada SD Negeri 6 Bukti Tunggal dengan Badan lingkungan hidup kota Palangka Raya. Aspek yang diteliti mengacu pada: (1) Perencanaan Kerja Sama Hubungan Masyarakat Sekolah Dasar Negeri 6 Bukit Tunggal Dengan Dinas Lingkungan Hidup Kota Palangka Raya, (2) Pelaksanaan Kerja Sama Hubungan Masyarakat Sekolah Dasar Negeri 6 Bukit Tunggal Dengan Dinas Lingkungan Hidup Kota Palangka Raya, dan (3) Pengawasan Kerja Sama Hubungan Masyarakat Sekolah Dasar Negeri 6 Bukit Tunggal Dengan Dinas Lingkungan Hidup Kota Palangka Raya. Prosedur pengumpulan data yang digunakan adalah observasi, wawancara, dan dokumentasi. Kemudian data dianalisis menggunakan reduksi data, penyajian data, dan menarik kesimpulan. Sedangkan untuk pengecekan keabsahan data menggunakan kredibilitas dan konfirmabilitas. Tahap-tahap penelitian yaitu meliputi pralapangan, pekerjaan lapangan, dan analisis data. Hasil penelitian menunjukan bahwa kerja sama hubungan masyarakat yang meliputi: perencanaan, pelaksanaan, dan pengawasan, sudah dikelola dengan baik oleh SD Negeri 6 Bukit Tunggal, sehingga dapat meningkatkan produktivitas sekolah, yang akan berpengaruh positif bagi kemajuan sekolah Kata Kunci: Kerja Sama Hubungan Masyarakat   References: Basrowi & Suwandi. (2008). Memahami Penelitian Kualitatif. Jakarta: Rineka Cipta. Bintarto. (2016). Pengertian Lingkungan Hidup Menurut Para Ahli. Diunduh pada tanggal 11 mei 2018, dari www.spengetahuan.com/2016/03/9-pengertian-lingkungan-hidup-menurut-para-ahli.html. Emzir. (2014). Metodologi Penelitian Kualitatif Analisis Data. Jakarta: PT Raja Grafindo Persada Engkoswara., & Komariah. A. (2012). Administrasi Pendidikan. Bandung: Alfabeta. Fahrudin. (2012). Implementasi Manajemen Hubungan Sekolah Dengan Masyarakat dalam Pendidikan Sistem Ganda (PSG) Di SMTI Yogyakarta dan SMKN 4 Yogyakarta. Skripsi Sarjana, Universitas Negeri Yogyakarta, diunduh pada 17 Januari 2018, dari http://eprins.uny.ac.id.skripsi.humas.fahrudin. Fransiska, M. (2015). Peran Humas Dalam Membangun Citra Sekolah Menengah Kejuruan BOPKRI 1 Yogyakarta. Skripsi Sarjana, Universitas Negeri Yogyakarta, diunduh pada 07 Januari 2018, dari http://eprins.uny.ac.id.skripsi.humas. Ismaya, B. (2015). Pengelolaan Pendidikan. Bandung: PT Refika Aditama Moleong, L. J.  (2012). Metodologi Penelitian Kualitatif. Bandung: Rosdakarya. Mulyono. (2014). Manajemen Administrasi & Organisasi Pendidikan. Jogjakarta: Ar-Ruzz Media Nodyawati, E. (2011). Peran Humas dalam Rangka Mempertahankan Reputasi Sekolah Favorit. Skripsi Sarjana, Universitas Sebelas Maret Surakarta. Diunduh pada tanggal 18 Januari 2018, darihttp://eprints.uns.ac.id>Unlock-188791111201111421.pdf. Program dan Kinerja Badan Lingkungan Hidup Provinsi Kalimantan Tengah. (2009). Diunduh pada tanggal 16 maret 2018, dari http://kalteng.go.id/ogi/viewarticle.asp?ARTICLE_id=860 Purwanto, M. N. (2009). Admisintrasi dan Supervisi Pendidikan. Bandung: PT Remaja Rosdakarya Rahmad, A. (2016). Manajemen Humas Sekolah. Yogyakarta: Media Akademi. Rahu, O. D. (2016). Manajemen Pendidikan dan Pelatihan Kurikulum 2013 Jenjang Sekolah Dasar di Lembaga Penjamin Mutu Pendidikan (LPMP) Provinsi Kalimantan Tengah. Skripsi Sarjana, tidak diterbitkan, Universitas Palangka Raya, Program Studi Manajemen Pendidikan. Rekysika, S. N. (2015). Upaya Meningkatkan Kemampuan Kerja Sama Melalui Kegiatan Kerja Kelompok Di Kelompok A TK Negeri Trukan Siwates Kaligintung Temon Kulon Progo.Skripsi Sarjana, Universitas Negeri Yogyakarta. Diunduh pada tanggal 18 Januari 2018, dari http://eprints.uny.ac.id>nola>sanda>rekysika. Reniningsih, E. (2011). Peningkatan Kemampuan Kerjasama Siswa Melalui Group Investigation Pada Mata Pelajaran Pengolahan Makanan Kontinental Di SMK Sahid Surakarta. Skripsi Sarjana, Universitas Negeri Yogyakarta. Diunduh pada 02 Mei 2018, dari https://eprints.uny.ac.id>erida>reniningsih. Sagala, S. (2013). Administrasi Pendidikan Kontemporer. Bandung: Alfabeta Saifil, A. (2017). Peran Humas dalam Mempromosikan SMKN 1 Al Mubarkeya Ingin Jaya Aceh Besar. Skripsi Sarjana, Universitas Islam Negeri Ar-Raniry Banda Aceh. Diunduh pada 18 Januari 2018, dari https://repository.ar-raniry.ac.id.skripsi.humas.ahmad.saifil Sugiyono. (2013). Metode Penelitian Pendidikan (Pendekatan Kuantitatif, Kualitatif, dan R & D). Bandung: Alfabeta. Suryosubroto. (2012). Hubungan Sekolah dengan Masyarakat (School Public Relations).Jakarta: PT Rineka Cipta. Tugas Pokok Badan Lingkungan Hidup. (2015). Diunduh pada 11 mei 2018, dari https://dlh.banglikab.go.id>profil>tugas. Undang-Undang Nomor 20 Tahun 2003 tentang Sistem Pendidikan Nasional. Yusuf, M. (2016). Metode Penelitian Kuantitatif, Kualitatif, & Penelitian Gabungan.Jakarta: Prenada Media Group.

scholarly journals ANALISIS PENYIMPANGAN TUGAS DAN FUNGSI PUBLIC RELATIONS DALAM MEMBENTUK CITRA PERUSAHAAN

2019 ◽  
Vol 4 (2) ◽  
Author(s):  
Angga Intueri Mahendra Purbakusuma
Keyword(s):  
Data Analysis ◽  
Public Relations ◽  
Special Section ◽  
Descriptive Analysis ◽  
Corporate Image ◽  
Public Companies ◽  
Good Communication ◽  
The Public ◽  
Management Functions

Practice of Public Relations have recently tended to blur the original concept launched by Public Relations founders. Even though a practice of a Public Relations take a crucial role in run management functions so that the relationship between the companies concerned with the public can be harmoniously intertwined. Hence, the purpose of this research is to determining how the form of deviations from duties and functions of Public Relations in build corporate image. The research was conducted using a qualitative approach with descriptive methods, descriptive analysis which describes the role of Operational Secretary (OPS) as Public Relations in enhancing the corporate image for a supplier company engaged in construction services business in Batam and the data analysis techniques used by investigators are components of the data analysis by Miles and Huberman Interactive Model. The results of this research indicate that the implementation of the duties and functions of Public Relations as an effort to build corporate image. Implementation of Public Relations activities can not be said optimal because does not have a special section in handling the tasks and functions of Public Relations, but delegate tasks and functions of Public Relations is the Operational Secretary (OPS). The absence of a separate section of Public Relations, limited resources that can be used, and other administrative work that must be done by Operational Secretary (OPS) which takes time and focus is the obstacle faced by Operational Secretary (OPS) in performing duties and functions as Public Relations. The conclusion of this research shows that public relations is a very important to role in build a corporate image. Public Relations role maintaining good communication and relationship with internal and external public companies, to increase the company's existence. With emphasis on quality of service for consumers, establish good relationships with various public companies and tried to give a good impression in the community. So thus a positive corporate image will be formed in accordance with the expectations of the company. Keywords: Deviations, Public Relations, Corporate Image

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