scholarly journals Penggunaan Message Appeals dalam Strategi Pesan Kampanye Anti Kekerasan Berbasis Gender Online

2020 ◽  
Vol 18 (3) ◽  
pp. 352
Author(s):  
Eny Ratnasari ◽  
Suwandi Sumartias ◽  
Rosnandar Romli
Keyword(s):  
Southeast Asia ◽  
Freedom Of Expression ◽  
Fear Appeals ◽  
Emotional Appeals ◽  
Message Appeals

Meningkatnya kasus Kekerasan Berbasis Gender Online (KBGO) dalam enam tahun terakhir membuat Sub Divisi Digital At-Risks SAFEnet (Southeast Asia Freedom of Expression Network) melakukan Kampanye “Awas KBGO!” untuk memberikan warning kepada publik. Strategi pesan dengan menggunakan daya tarik pesan masih belum berhasil untuk meningkatkan awareness publik. Penelitian ini berfokus untuk menganalisis kekuatan dan tantangan penggunaan message appeals dalam strategi pesan Kampanye “Awas KBGO!”. Metode penelitian yang digunakan adalah studi kasus pada organisasi nirlaba SAFEnet dengan teknik pengumpulan data yakni wawancara, observasi, dan studi pustaka. Hasil penelitian menunjukkan bahwa Kampanye “Awas KBGO!” menggunakan strategi pesan message appeals (daya tarik pesan) yang terbagi menjadi dua yaitu reasoning appeals (daya tarik alasan) dan emotional appeals (daya tarik emosional). Emotional appeals yang digunakan menimbulkan dua perasaan yaitu perasaan positif dan perasaan negatif. Penggunaan pesan kampanye yang menimbulkan perasaan negatif berupa fear appeals lebih dominan dibandingkan dengan pesan positif. Kekuatan pesan kampanye terletak pada penggunaan data dan fakta, sedangkan fear appeals justru menjadi tantangan karena menimbulkan perasaan tidak nyaman bagi target audiens. Substansi penelitian ini memberikan kontribusi berupa rekomendasi kebijakan baru kepada SAFEnet untuk memperbanyak pesan kampanye yang memanusiakan (humanize) dengan narasi positif dan teknik storytelling.

Risk communication: The roles of message appeal and coping style

2017 ◽  
Vol 45 (5) ◽  
pp. 773-784 ◽  
Author(s):  
Mikyoung Kim ◽  
Yoonhyeung Choi
Keyword(s):  
Risk Perception ◽  
Risk Communication ◽  
Coping Style ◽  
Coping Styles ◽  
Message Processing ◽  
News Stories ◽  
Emotional Appeals ◽  
Main Effect ◽  
Message Appeals ◽  
And Coping

We examined the main effect of message appeal (emotional and logical) and coping style (monitors and blunters) and the interaction effect between the two on risk message processing outcomes. Participants were 74 U.S. undergraduate and graduate students who read news stories about tornadoes, then rated their risk message processing outcomes. Results showed that emotional appeals led to a higher risk perception, probability of risk occurrence, and more accurate recognition memory than did logical appeals. Further, we found significant interaction effects between message appeal and coping style on risk perception. When message appeals were emotional, monitors perceived a higher risk and probability of risk occurrence than did blunters; however, when message appeals were logical, this difference between monitors and blunters disappeared. The findings suggest that (a) emotional appeals should be included in risk communication and (b) coping styles should be considered in effective risk communication.

scholarly journals Policy Analysis of Restriction of Internet Access in The Region of Papua in 2019 in A National Security Perspective

2021 ◽  
Vol 9 (1) ◽  
pp. 44-55
Author(s):  
Yusuf Syibly Ramadhan ◽  
Adis Imam Munandar
Keyword(s):  
Southeast Asia ◽  
Policy Analysis ◽  
National Security ◽  
Freedom Of Expression ◽  
Internet Access ◽  
Alternative Solution ◽  
Policy Framework ◽  
Early Prevention ◽  
The Government ◽  
Narrative Policy Framework

The issue of racism that occurred in 2019 caused riots to erupt in the Papua region. The spread of hoaxes was one of the factors in the spread of riots so that the government issued a policy to restrict internet access but was later sued by the Southeast Asia Freedom of Expression Network (SAFEnet) Indonesia and the Alliance of Independent Journalists (AJI) to the PTUN and the result was that the government was found guilty for having committed an illegal act. This study analyzes the policy of restricting internet access in the Papua region in 2019 from a national security perspective using the Narrative Policy Framework (NPF) method. Although internet restrictions aim to create national security stability, this policy is not appropriate and its implementation is not in accordance with the mandate of the ITE Law so that as an alternative solution the government must prioritize early prevention and takedown actions that spread hoaxes or have the potential to threaten national security stability by synergizing all agencies government related.

scholarly journals The effectiveness of a positively vs. negatively valenced PSA against sexually transmitted diseases – evidence from an experimental study

2020 ◽  
Vol 9 (3) ◽  
pp. 341-366
Author(s):  
Alexander Ort ◽  
Andreas Fahr
Keyword(s):  
Health Communication ◽  
Sexually Transmitted Diseases ◽  
Process Model ◽  
Emotional Experience ◽  
Theoretical Background ◽  
Fear Appeals ◽  
Hierarchical Regression ◽  
Extended Parallel Process Model ◽  
Sexually Transmitted ◽  
Emotional Appeals

This study examines the effects of positive compared to negative appeals in persuasive health communication about sexually transmitted diseases (STDs). The theoretical background draws on the Extended Parallel Process Model, which is mainly used to ex- plain the processing of negative appeals (fear) in these contexts. Participants (N = 160; Mage = 22.59, SD = 2.48, 57.4% female; mainly students) took part in a one-factorial experiment by viewing an advertisement promoting the use of condoms that was emotionally framed as either humorous (positive) or threatening (negative) to induce an emotional experience of joy or fear, respectively. Emotional experiences were tested as predictors for health behavior-related outcomes by means of hierarchical regression analyses. Data pro- vides evidence for the beneficial effect of positive emotional appeals on message judgment and attitudes towards the proposed behavior. The threatening appeal reduced perceptions of efficacy and led to an increase in reactance. These findings provide further evidence for carefully using fear appeals in persuasive health communication and speak in favor of integrating positive emotional appeals in these contexts.

Gender and message appeal: their influence in a pro-environmental social advertising context

2014 ◽  
Vol 4 (1) ◽  
pp. 4-21 ◽  
Author(s):  
Gary Noble ◽  
Alan Pomering ◽  
Lester W. Johnson
Keyword(s):  
Cognitive Processing ◽  
Processing Load ◽  
Content Type ◽  
Consumer Panel ◽  
Significant Difference ◽  
Emotional Appeals ◽  
The Usa ◽  
Message Appeals ◽  
Social Advertising ◽  
The Uk

Purpose – In this article, message appeals along with the moderating effect of gender are examined on frequently used measures of ad effectiveness (i.e. ad likability, attitude to the issue, and behavioral intention) in the emerging domain of pro-environmental social advertising. The paper aims to discuss these issues. Design/methodology/approach – This study employed a between-subjects 2 (gender)×3 (message appeal) factorial design, administered through a commercial online consumer panel firm based in the USA, which included 444 respondents across three markets: Australia, the UK and the USA. Findings – Results show that of three frequently used message appeals (rational, negative emotional, and positive emotional), rational ad appeals are not as effective as emotional appeals. The study also shows that females respond more strongly to negative emotional appeals than males, while there is no significant difference in how males and females responded to positive emotional or rational ad appeals. In addition, the study demonstrates that the measure of ad likability, which is frequently used as a reliable copy-test measure in commercial marketing situations, is not a valid measure of ad effectiveness in the context of social advertising. Research limitations/implications – While the study included participants from three countries, Australia, the UK and the USA, the obvious limitation of the experimental design lies in the limited sample size. Further, while the ads' cognitive processing load was kept consistent across the three conditions, it may be possible that linguistic nuances across these markets might affect the ads' processing demands from one market to another. The consistency of the study's manipulation checks, however, might serve to offer support for the copy approach taken here. Originality/value – This study reinforces previous studies in both the commercial and social marketing fields that suggest practitioners should be cautious of placing too much emphasis on this measure as an indicator of future ad performance.

scholarly journals Journalism and Islam in The Malay Archipelago: Five Approaches

2020 ◽  
Vol 4 (1) ◽  
pp. 65-83
Author(s):  
Janet Steele
Keyword(s):  
Southeast Asia ◽  
Freedom Of Expression ◽  
Local Culture ◽  
Muslim Community ◽  
Or Education ◽  
Malay Archipelago ◽  
Education Movement ◽  
News Organizations ◽  
The Relationship ◽  
Islamic Party

Although the principles of journalism – truth, verification, balance, and independence from power – are arguably universal, they are interpreted through the prisms of local culture. Five news organizations in Indonesia and Malaysia suggest a variety of approaches to understanding the relationship between journalism and Islam. Whereas writers  at Indonesia's Sabili magazine were selected based on their experience in the tarbiyah or education movement, at Republika (an Indonesian newspaper established to serve the Muslim community) journalistic skills are more important than outward demonstrations of piety. Muslim journalists at the two most liberal of these publications, Indonesia's Tempo magazine and Malaysia's news-portal Malaysiakini, see their work in substantive rather than scripturalist terms, and editors of Harakah, the newspaper of the Pan- Malaysian Islamic party, are outspoken champions of freedom of expression. These varied approaches suggest there is much to be learned from the influence of Islam on the practice of journalism in Southeast Asia.

scholarly journals Developing persuasive message appeals to encourage young people to discuss their organ donation wishes with family

2021 ◽  
Author(s):  
Melissa K. Hyde ◽  
Ioni Lewis ◽  
Katherine M. White ◽  
Jane Shakespeare-Finch
Keyword(s):  
Young People ◽  
Organ Donation ◽  
Qualitative Interviews ◽  
Persuasive Message ◽  
Loved One ◽  
Message Effectiveness ◽  
Emotional Appeals ◽  
Message Appeals ◽  
The Impact ◽  
Family Consent

Many young donors (i.e., young people who wish to donate organs upon death) are unaware of the need for family discussion to increase the likelihood of family consent for donation. They have low motivation to discuss and have not notified family of their wishes. We addressed a gap in existing research by developing and piloting six persuasive message appeals targeted specifically at young donors to encourage family discussion about donation. Young donors, who were Australian residents (7 females, 2 males) aged 21-25 years (M = 23.00; SD = 1.73), participated in qualitative interviews. Participants commented on their reactions to each message appeal, message effectiveness, and preferred appeals. Responses to message appeals were mixed. Mixed reactions were reflected in preferences for solely positive appeals or both positive and negative. Some participants felt negative emotional appeals were more impactful and memorable. Reactions to the provision of strategies to aid actual discussion (i.e., what to say, when to discuss, reminder prompts) in messages were guided by young donors’ views of family discussion as either ‘no big deal’ or requiring preparation. Participants believed that including scenarios in which a person makes a donation decision for themselves or a loved one was thought provoking, motivating, and clearly conveyed the impact of the choice not to discuss on others. The four preferred message appeals included equal numbers of messages with positive and negative framing, high and low/no strategy, and individual vs. other perspective. Future piloting of these message appeals with a larger audience of young donors will determine message effectiveness in encouraging family discussion.

scholarly journals Roaring Candidates in the Spotlight: Campaign Negativity, Emotions, and Media Coverage in 107 National Elections

2020 ◽  
Vol 25 (4) ◽  
pp. 576-606 ◽  
Author(s):  
Jürgen Maier ◽  
Alessandro Nai
Keyword(s):  
Media Coverage ◽  
Fear Appeals ◽  
National Elections ◽  
Data Set ◽  
Campaign Strategies ◽  
Media System ◽  
Emotional Appeals ◽  
Marked Preference ◽  
The Media ◽  
Negative Tone

We argue that, above and beyond the usual suspects, some campaign strategies are more successful in attracting media coverage. We specifically focus on two elements of campaign content: the tone of the campaign (i.e., whether or not to go “negative” on opponents) and the use of emotional appeals (fear and enthusiasm messages). We argue that both negativity and emotions matter for media coverage. We rely on an original comparative data set about the campaign strategies of 507 candidates having competed in 107 elections in 89 countries worldwide between 2016 and 2019. The data set is based on a survey distributed to samples of national and international experts. Confirming our expectations, the analyses reveal that candidates using a more negative tone and, especially, candidates making a greater use of emotional appeals receive a greater media coverage; the effect of emotional appeals dwarfs all other drivers of media coverage. Our analyses also show that media coverage is significantly higher for candidates who go negative and use fear appeals, and when candidates go positive and use enthusiasm appeals. Finally, media coverage is significantly greater for candidates who go negative in countries where the media system has a marked preference for infotainment and sensationalism.

scholarly journals Social Media, Digital Activism, and Online Gender-Based Violence in Indonesia

2021 ◽  
Vol 5 (1) ◽  
pp. 97
Author(s):  
Eny Ratnasari ◽  
Suwandi Sumartias ◽  
Rosnandar Romli
Keyword(s):  
Social Media ◽  
Southeast Asia ◽  
Freedom Of Expression ◽  
Gender Based Violence ◽  
Research Subjects ◽  
Literature Study ◽  
Digital Activism ◽  
Study Approach ◽  
Gender Based ◽  
Movement Mobilization

Online Gender-Based Violence (OGBV) cases in Indonesia are increasing every year. The Indonesian people have not considered the issue of OGBV as an important thing. This study aims to explore digital activism carried out by SAFEnet (Southeast Asia Freedom of Expression Network) in the “Awas KBGO!” (Beware of OGBV!) Campaign. This research is qualitative research with a case study approach. Researchers want to know the role of social media in digital activism internally (inward) and externally (outward). Data collection techniques are interviews, observation, and literature study. The research subjects were campaign makers, campaign partners, and the target audience of the campaign. The results showed that social media has an important role in digital activism in the “Awas KBGO!” (Beware of OGBV!) Campaign. After conducting the analysis, the researchers found three major themes in the digital activism research conducted by SAFEnet, such as (1) Information Sources; (2) Movement, Mobilization, and Self-Mediation; (3) Online Gender-Based Violence Victims Advocacy.Keywords: Digital activism, online movement, online gender-based violence (OGBV), social media ABSTRAKKasus Kekerasan Berbasis Gender Online (KBGO) di Indonesia naik setiap tahun. Masyarakat Indonesia pun belum menganggap isu KBGO merupakan suatu hal yang penting. Penelitian ini bertujuan untuk mengeksplorasi aktivisme digital yang dilakukan oleh SAFEnet (Southeast Asia Freedom of Expression Network) dalam kampanye “Awas KBGO!”. Penelitian ini adalah penelitian kualitatif dengan pendekatan studi kasus. Peneliti ingin mengetahui peran media sosial dalam aktivisme digital secara internal (inward) dan eksternal (outward). Teknik pengumpulan data yaitu wawancara, observasi, dan studi pustaka. Subjek penelitian adalah pembuat kampanye, mitra kampanye, dan target audiens kampanye. Hasil penelitian menunjukkan bahwa media sosial memiliki peran penting dalam aktivisme digital dalam kampanye “Awas KBGO!”. Setelah dilakukan analisis, peneliti menemukan tiga tema besar dalam penelitian aktivisme digital yang dilakukan SAFEnet dalam kampanye “Awas KBGO!” yaitu: (1) Sumber Informasi; (2) Pergerakkan, Mobilisasi, dan Self-Mediation; (3) Advokasi Korban Kekerasan Berbasis Gender Online.   Kata Kunci: Aktivisme digital, gerakan siber, kekerasan berbasis gender online, media sosial

On The Possibility of an Autonomous History of Modern Southeast Asia

1961 ◽  
Vol 2 (2) ◽  
pp. 73-105 ◽  
Author(s):  
John R. W. Small
Keyword(s):  
Southeast Asia ◽  
Contemporary History ◽  
The Past ◽  
History Of

It is generally accepted that history is an element of culture and the historian a member of society, thus, in Croce's aphorism, that the only true history is contemporary history. It follows from this that when there occur great changes in the contemporary scene, there must also be great changes in historiography, that the vision not merely of the present but also of the past must change.

Sign in / Sign up

Export Citation Format

Share Document