scholarly journals SYSTEM OF METHODICAL APPROACHES AND METHODS OF COMPLEX MARKETING RESEARCHES IN FOOD ENTERPRISES

Author(s):  
Ilhama Isgandarova

The methodology for assessing the quality of public service at catering firms should be based on a comparison of consumer expectations and perceptions in relation to the service process, that is, the quality coefficient is determined as the difference between perception and expectations. In this case, the quality factor can be determined both by the indicator of interest and by the enterprise as a whole. Consequently, the criteria for assessing the quality of public service at catering establishments must be formed taking into account its type and class. To obtain primary information from consumers, it is necessary to organize and conduct a sociological study. When choosing a method of sociological research, it is advisable to give preference to interviews, since this is a rather flexible method of collecting information, based on direct contact between the interviewer and the respondent. The main advantage of the interview, in comparison with the questionnaire, is the ability to control the perception and understanding of the questions by the respondent; if necessary, the interviewer can explain the questions asked, and also clarify the respondent's point of view with the help of additional questions.When conducting a sociological research by the interview method, the requirements for the formation of a questionnaire are significantly reduced. The list of questions asked to respondents should be expanded with personal questions, the purpose of which is to reflect: age, social status, average monthly income. These questions are necessary to represent the target group of consumers of public catering services.

2020 ◽  
Vol 11 (3) ◽  
pp. 4-8
Author(s):  
I.A. Vasilyeva ◽  

The socio-psychological climate of the collective is a sociocultural phenomenon. It is an object of study in a number of sciences and fields of knowledge. The relevance of its study is due to its high practical significance. First of all, we are talking about the influence of the socio-psychological climate on the effectiveness of the team and the organization as a whole. Nevertheless, it is possible to single out not only the applied aspect of the study, but also the theoretical aspect. This means the need to increase theoretical knowledge in the field of collectives as microsystems. The author notes that the socio-psychological climate of the team is an interdisciplinary object of study, but most definitions of the concept are psychological in color. The article presents a methodological analysis of the concept, from a sociological point of view. In sociology, the socio-psychological climate is studied in different theoretical paradigms, namely: in the framework of systemic, communicative and interpretative approaches, theories of exchange and conflict; theories of subcultures. In addition, the socio-psychological climate as an object of study of sociology is at the intersection of various sectoral sociology (sociology of the "middle level"). So, the socio-psychological climate of the team is studied by the sociology of small groups, the sociology of labor and professions, the sociology of organizations, the sociology of personality, the sociology of conflict, network sociology. Based on theoretical analysis the author has identified a number of concepts that limit the field of sociological research of the socio-psychological climate of the team: the quality of relations, solidarity, trust, tight social ties, job satisfaction, the "rules of the game", value unity, and others. It is concluded that the object of sociological study, in the end, is the quality of social relations in the collective and is a sociocultural phenomenon that functions in the communicative space of the collective.


2020 ◽  
Vol 7 (2) ◽  
pp. 34-41
Author(s):  
VLADIMIR NIKONOV ◽  
◽  
ANTON ZOBOV ◽  

The construction and selection of a suitable bijective function, that is, substitution, is now becoming an important applied task, particularly for building block encryption systems. Many articles have suggested using different approaches to determining the quality of substitution, but most of them are highly computationally complex. The solution of this problem will significantly expand the range of methods for constructing and analyzing scheme in information protection systems. The purpose of research is to find easily measurable characteristics of substitutions, allowing to evaluate their quality, and also measures of the proximity of a particular substitutions to a random one, or its distance from it. For this purpose, several characteristics were proposed in this work: difference and polynomial, and their mathematical expectation was found, as well as variance for the difference characteristic. This allows us to make a conclusion about its quality by comparing the result of calculating the characteristic for a particular substitution with the calculated mathematical expectation. From a computational point of view, the thesises of the article are of exceptional interest due to the simplicity of the algorithm for quantifying the quality of bijective function substitutions. By its nature, the operation of calculating the difference characteristic carries out a simple summation of integer terms in a fixed and small range. Such an operation, both in the modern and in the prospective element base, is embedded in the logic of a wide range of functional elements, especially when implementing computational actions in the optical range, or on other carriers related to the field of nanotechnology.


Author(s):  
Floris Bernard ◽  
Kristoffel Demoen

This chapter gives an overview of how Byzantines conceptualized “poetry.” It argues that from the Byzantine point of view, poetry only differs from prose in a very formal way, namely that it is written in verse. Both prose and poetry belonged to the category of logoi, the only label that was very frequently used, in contrast to the term “poetry,” which was reserved for the ancient poetry studied at schools. Many authors considered (and exploited) the difference between their own prose texts and poems as a primarily formal one. Nevertheless, poetry did have some functions that set it apart from prose, even if these features are for us less expected. The quality of “bound speech” gained a spiritual dimension, since verse was seen as a restrained form of discourse, also from a moral point of view. Finally, the chapter gives a brief overview of the social contexts for which (learned) poetry was the medium of choice: as an inscription, as paratext in a wide sense, as a piece of personal introspection, as invective, as summaries (often of a didactic nature), and as highly public ceremonial pieces.


2021 ◽  
Vol 33 ◽  
pp. 1-29
Author(s):  
Wiesław Banyś

The text deals with one of the challenges of linguistics, which is to effectively combine description and explanation in linguistics.It is necessary that linguistic theories are not only capable of adequately describing their object of study within their framework, but they must also have a suitable explanatory power.Linguistics centred around the explanation of the why of the system is called here ‘explanatory’ or ‘non-autonomous’, in contrast to ‘descriptive’ or ‘autonomous’ linguistics, which is focused on the description of the system, the distinction being based on the difference in the objects of study, the goals and the descriptive and explanatory possibilities of the theories.From the point of view presented here, a comprehensive study of language has three main components: a general theory of what language is, a resulting theory and description, which is a function of this theory, of how language is organised, functions and has evolved in the human brain, and an explanation of the properties of language found.The explanatory value of a general linguistic theory is a function of various elements, among others, the quantity of the primitive elements of the theory adopted and the effectiveness of Ockham’s razor principle of simplicity. It is also a function of the quality of those elements which can be drawn not only from within the system, but also from outside the system becoming in this situation logically prior to the object under study.In science, in linguistics, one naturally needs two types of approach, two types of linguistics, descriptive/autonomous and explanatory/non-autonomous, one must first describe reality in order to explain it. But it is also certain that since the aim of science is to explain in order to reach that higher level of scientificity above pure description, it is necessary that this aim be realized in different linguistic theories within different research programs, uniting descriptivist and explanatory approaches.


2021 ◽  
Vol 48 (1) ◽  
pp. 73-102
Author(s):  
Csilla Fedinec ◽  
István Csernicskó

Abstract Based on the data of sociological research, the analysis of the linguistic landscapes of Transcarpathian cities, and quotations from travel guides, this paper illustrates that in Transcarpathia, a significant part of the population—regardless of ethnicity—live their lives not according to the official Kyiv time (eet), but according to the local time (cet). The difference between official centralized time and “local time” appeared in Transcarpathia when the region became annexed to the Soviet Union. Yet before the Second World War, each state in the region used Central European time. The Soviet regime introduced msk, which was two hours ahead. The distinction between “local time” and central time has been maintained since Transcarpathia became part of the newly independent Ukraine. The population of the region has been urged to use a different time zone for a relatively short time from a historical point of view. The persistence of “local time” is also strengthened by the fact that it contributes to the image of Transcarpathia as a particular, specific region of Ukraine. “Local time” in Transcarpathia has become part of the region’s tourism brand.


Author(s):  
Y. Chernykh ◽  
O. Chernykh

The article examines the quality of training of cadets – the graduates of higher military educational institutions and military educational units of higher education institutions (hereinafter – HMEI). The quality of training is assessed by future officers as the main components of their own competencies. The main factors contributing to the improvement of the quality of military specialists’ training are analyzed.In order to assess the quality of training of military specialists during the implementation of research work among graduates of HMEI, a sociological study has been conducted. The main attention is paid to the problem of identifying the current state of the quality of training of military specialists and the identification of factors that will increase the effectiveness of the educational process in the HMEI. The sample was taken in seven leading HMEI: National Army Academy, Kharkiv National Air Force University, Military Academy (Odesa), Institute of Armored Forces of National Technical University “Kharkiv Polytechnic Institute”, Zhytomyr Military Institute, the Military Institute of Telecommunications and Informatization, Military Institute of Taras Shevchenko National University of Kyiv.The quality of training of military specialists was considered from the point of view of graduates’ self-examination, namely: awareness of their own professionalism; possibilities of realization of individual abilities and inclinations; mastering the methodology of self-education, self-improvement; psychological readiness for professional activity; competence; ability to perform employment duties in the troops successfully.When planning a sociological study, all questions were brought together into five main blocks: socio-demographic characteristics of respondents; level of readiness of graduates to perform employment duties in troops, forces (the formation of appropriate competencies); changes (directions of improvement) in the content and methods of studying in HMEI offered by graduates to improve the quality of their own training; organizational measures that, in future officers’ opinion, should be used to improve the quality of training of military specialists; factors that are more of a concern for graduates after completing their studies;Key words: quality of training, professional competence, graduate of higher military educational institution, sociological survey


2018 ◽  
Vol 8 (7) ◽  
pp. 2206
Author(s):  
Irina Vladimirovna NOVIKOVA ◽  
Aleksandr Ivanovich P'YANOV ◽  
Slavko Brankovich RUDICH ◽  
Valentina Anatolievna IVASHOVA

The article analyzes the measures to introduce the model of the organization of ʽe-governmentʽ in the Stavropol Territory and presents the results of a specific sociological study to determine the level of satisfaction of citizens with its functioning. The sociological research was carried out on the basis of probabilistic (random) sampling in 5 urban and 6 rural municipalities of the Stavropol region. As a method of collecting primary data, a survey was used in the form of questionnaires and interviewing. In addition to the study of the degree of satisfaction of residents of cities and rural areas of the Stavropol Territory the quality of the work of multifunctional centers, we set out to identify the main problems in the provision of public and municipal services by these centers. An analysis of the results of the research showed that the current model of the organization of ʽe-governmentʽ in the constituent entities of the Russian Federation is ineffective and requires an institutional reorganization of the mechanisms of inter-agency cooperation.


2018 ◽  
Vol 6 (4) ◽  
pp. 64-71
Author(s):  
Ekaterina M. Arutyunova

The article presents an analysis of the main factors of tension in connection with the compulsory study of the state languages of Tatarstan and Bashkortostan, and examines the course of development of contradictions, including from a legal point of view, as well as key differences of situations in both republics. It is shown that, according to sociological research data in recent years, the demand of learning of the Tatar language among Russians in Tatarstan has decreased, and the demand of the Tatars to learn the Tatar language remains very high. Some reasons are analyzed for growing dissatisfaction with the compulsory study of state languages of the republics, most pronounced in Tatarstan, including the ratio of hours of studying Russian and Tatar languages, non-conformity of the number of Russian language hours to the federal standards, poor efficiency of methods of studying Tatar language, lack of variability of methods, and mandatory testing in Tatar language – in the absence of the need for its use. In addition, the problems of lack of perception of the growing tensions by the regional leadership turned out to be significant. It is shown that the problems of compulsory study of the Tatar and Bashkir languages in schools are only one of the sides of the contradictions that continue in the sphere of population perception of the status of the republics. It is demonstrated that two key positions are perceptible along with the other positions. From the position of adherents of compulsory study of the republics’ state languages – the apprehension of the actions of the federal center as an attempt to assimilate and deprive sovereignty; from the position of adherents of voluntary study of languages – as the restoration of a unified state and the fight on ethnocracy. Analyzed are the results of a sociological study confirming the absence of critical differences in the perception of compulsory study of the Bashkir language among the Bashkirs, Tatars and Russians in Bashkortostan. The conclusions are made about the continuing development of the problem situation with a formal settlement at the level of school education and on its possible influence on ethnic attitudes and discourses.


Author(s):  
Ladislav Stejskal ◽  
Jana Stávková

The article is focused on an analysis of educational attainment of an individual and income ­situation of their household. At the beginning, a compendious summary of secondary sources is introduced. It resumes data supporting and contradicting the hypothesis about education as a determinant of an income situation. The preliminary theses analysis is performed by results quantification of a project called European Union – Statistics on Income and Living Conditions (EU-SILC). Aim of the paper is to verify the input thesis assumed from secondary resources. The thesis concerns the direct ­proportion between a level of education achieved and level of financial income. An introduction of a methodolo­gy and research summarized data forms a basis for particular analyses which are based on a conjunction of obtained information on household average monthly income and the educational attainment of their leading member. Analyses are sustained by contingency which characteri­zes social groups, i.e. spheres in which leading members are mostly involved with regard to income.Research results proved the validity of the preliminary thesis about correlation, respectively direct proportionality of educational attainment and monthly income amount. Education is consequently identified as one of income situation determinants. The authors anticipate specificity of the selected point of view. Results are therefore presented only as a partial argument and a possible base for further enquiries.


2021 ◽  
Vol 1 (10) ◽  
pp. 22-37
Author(s):  
Vladimir N. Yakimets ◽  

The article presents the results of a sociological study of municipal public policy conducted in the federal city of Sevastopol in 2020. Methodologically, the study was based on an index approach based on the participation of different groups of local experts and specialists in the process of evaluating the work of institutions and mechanisms, as well as the activities of public policy actors. According to the obtained index assessment of the state of public policy in the municipal districts of Sevastopol, we can talk about an almost consolidated type of public policy, when the estimated positions of two groups of respondents (representatives of municipal authorities, small and medium-sized businesses) are consolidated, and the indices of employees of municipal unitary enterprises and the NGO community differ slightly from them. From the point of view of the characteristics of the institutional status of local public policy, the highest scores in solidarity with all groups of respondents given the quality of the functioning of national harmony and tolerance of religions and faiths, of institutions, municipal elections and education. Institutions for the protection of private and municipal property, as well as the functioning of a website for collecting proposals from residents of the city, received solidly low ratings. And the worst rating is given to healthcare institutions. From the point of view of the subject cross-section of municipal public policy in the municipal districts of Sevastopol, there is a more pessimistic assessment of the activities of subjects and actors on the part of local authorities and employees of municipal unitary enterprises. Representatives of the NGO community and, to a lesser extent, business gave more optimistic assessments. The development of the subject potential of participants in public interaction in the city will require targeted program work to improve the skills of local self-government entities, to resolve the problems of redistribution of powers between the state bodies of Sevastopol and the authorities of municipalities and to provide the latter with financial resources, to transfer property to municipalities.


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