scholarly journals MARKETING MANAGEMENT AND ITS FEATURES IN THE ORGANIC SPHERE OF PRODUCTION

2021 ◽  
Author(s):  
Dorozhkina Kateryna
Keyword(s):  
Transition Period ◽  
Negative Impact ◽  
Profit Maximization ◽  
Organic Production ◽  
Marketing Management ◽  
Competitive Advantages ◽  
Organic Products ◽  
Certification Body ◽  
Marketing Activities ◽  
Definition Of

The article considers the definition of marketing and marketing management from the standpoint of various scientists. The main tasks of marketing of an enterprise are studied as an integral part of management of marketing activities. The necessity of marketing management is analyzed, and the advantages of its use are outlined. The concept of organic production is studied; an interpretation of marketing management of organic production is proposed, which includes the study of the needs of existing and potential consumers, the development of an appropriate product range, which will be based on the requirements for the production of organic products, taking into account the wishes of consumers, the sale of products by optimally selected sale channels, which will lead to the achievement of better competitive advantages and profit maximization. The article also considers the general requirements for organic production in Ukraine, as well as the list of prohibitions for this production. The features of marketing management in the field of organic production are determined, which include: ensuring the absence of negative impact on the environment by production; compliance with the principles and requirements for the production of organic products; the presence of a transition period of production; the mandatory procedure for annual certification; the presence of special labeling of products, which is agreed with the certification body.

scholarly journals Innovative Approach to the Formation of a System of Strategic Marketing Management of Tourism Enterprises in Conditions of Market Uncertainty

TEM Journal ◽  
2020 ◽  
pp. 1076-1087
Author(s):  
Elena Voskresenskaya ◽  
Nataliya Shandova ◽  
Alyona Sofiienko
Keyword(s):  
Negative Impact ◽  
Tourism Industry ◽  
Marketing Management ◽  
Strategic Marketing ◽  
Competitive Advantages ◽  
Market Uncertainty ◽  
Long Run ◽  
Tourism Enterprises ◽  
Different Levels ◽  
Practical Recommendations

The main purpose of the study is to develop methodological basis and practical recommendations in respect of the formation of a system of strategic marketing management of enterprises in conditions of market uncertainty. The urgency of solving this scientific problem consists in the fact that the construction of the market structure of the modern economy requires to solve many strategic managerial tasks on different levels. Within this context, one of the important tasks is to elaborate strategic approaches to advance enterprises in the tourism industry, which allow to use the opportunities of the external and internal environment effectively, to minimize the negative impact of environmental factors, to sustain and to develop competitive advantages in the long run.

Становление и перспективы органического земледелия в России (обзор)

2018 ◽  
Author(s):  
S.A. Korshunov ◽  
A.M. Asaturova ◽  
A.I. Chomiak ◽  
G.V. Volkova
Keyword(s):  
Organic Agriculture ◽  
Negative Impact ◽  
Plant Protection ◽  
Plant Protection Products ◽  
Farming System ◽  
Organic Production ◽  
The State ◽  
Organic Products ◽  
Biological Protection ◽  
Environmentally Sound

Наряду с традиционными приемами ведения сельского хозяйства во многих странах развивается альтернативное земледелие, основанное на строгом соблюдении научных рекомендаций и требований по эксплуатации почвенных ресурсов с целью их сохранения при длительном использовании. Одно из таких направлений – органическое земледелие, успешно развивающееся в странах ЕС и США последние 30 лет. Оно предполагает создание высококультурной, экологически сбалансированной агроэкосистемы, критериями функционирования которой является устойчивость агроландшафта на фоне продуктивного долголетия всех составляющих его компонентов (почва, растения, животный мир). Устойчивость таких агроценозов обеспечивается путем минимизации негативного влияния на агроэкосистему (отказ от применения пестицидов и других средств защиты растений, химических удобрений, ГМО, ионизирующего излучения) и внедрения экологически обоснованной системы земледелия при обязательном контроле за состоянием всего агробиоценоза в системе эколого-мелиоративного и агроэкологического мониторинга. Научно-исследовательская деятельность и биологическая защита в органическом сельском хозяйстве должны отвечать основным задачам реального сектора. Ученым, вовлеченным в данное направление, важно взаимодействовать с сертифицированными органическими производителями, профильными союзами, понимать как частные задачи конкретных хозяйств, так и общерыночные тенденции, требования сертифицирующих органов, знать основные стандарты органического сельского хозяйства. В обзоре рассмотрены тенденции развития рынка органической продукции в России и в мире. Показана прямая взаимосвязь между государственной поддержкой экологизации земледелия и ростом рынка органической продукции. Представлены данные социологических опросов с целью выявления количественных и качественных показателей развития рынка органического сельского хозяйства и биологизации земледелия в Российской Федерации. Подчеркнута роль биологической защиты растений как ключевого элемента обеспечения стабильного органического производства, что потребует активного и целенаправленного внедрения научных методов поддержания плодородия почв и механизмов естественной биоценотической регуляции агроэкосистем, разработанных российскими учеными.In addition to traditional farming practices, many countries are developing alternative agriculture based on strict compliance with scientific recommendations and requirements for the exploitation of soil resources in order to preserve them during long-term use. One of these areas is organic farming, which successfully developing in the EU and the US for the last 30 years. It includes creation of a highly cultured, ecologically balanced agroecosystem, which has stability of agrocenosis with productive longevity of all its components (soil, plants, wildlife). The sustainability of such agrocenoses is ensured by minimizing the negative impact on the agroecosystem (refusal to use pesticides and other plant protection products, chemical fertilizers, GMOs, ionizing radiation) and the introduction of environmentally sound farming system with mandatory control over the state of the entire agrobiocenosis in the system of ecological-meliorative and agroecological monitoring. Research and biological protection in organic agriculture must meet the basic objectives of the real sector. Scientists involved in this area, it is important to interact with certified organic producers, specialized unions, to understand both the private tasks of specific farms and General market trends, the requirements of certification bodies, to know the basic standards of organic agriculture. The review examines the trends in the development of organic products market in Russia and in the world. The direct relationship between the state support for the greening of agriculture and the growth of the market of organic products is shown. The article presents the data of sociological surveys to identify quantitative and qualitative indicators of the market of organic agriculture and biologization of agriculture in the Russian Federation. The role of biological plant protection as a key element of ensuring stable organic production is emphasized, which will require the active and purposeful introduction of scientific methods for maintaining soil fertility and mechanisms of natural biocenotic regulation of agroecosystems developed by Russian scientists.

scholarly journals Competitive advantages of organic product features from the marketing perspective

2019 ◽  
pp. 131-140
Author(s):  
Volodymyr Dudar
Keyword(s):  
Organic Farming ◽  
Real Life ◽  
Organic Production ◽  
Agricultural Products ◽  
Three Dimensions ◽  
Target Market ◽  
Competitive Advantages ◽  
Production Environment ◽  
Qualitative Properties ◽  
Organic Products

The research problem for this study is to provide an overview of competitive advantages of organic agricultural products over conventional agricultural products, and to demonstrate how constant and variable indicators of these advantages work. It is shown that distinguishing features of organic products are essential tools of competition, which are used to identify the difference between organic and conventional products. From the marketing perspective, organic products have been described in three dimensions: design intent of a product; real-life product; product with amplification. The author systematizes internal and external factors which influence how organic agro-food products have an impact on the target market. It is proved that in the process of organic farming, the main factors affecting the products’ properties are the agricultural production environment, soil quality, animal housing conditions, selection of species and varieties of agricultural crops, the level of organization of organic farming, expertise and skills of the agricultural producer.It has been established that in recent years organic production has been balancing on the verge of a rather unstable equilibrium, which, along with purely economic factors (first of all, market conditions), can be destabilized by any serious cataclysm, such as drought, severe frosts, abundant and prolonged precipitation. Adaptation to the climate change requires introducing new management methods and systemic changes in marketing strategies from all agricultural producers as well as organic food chains. Achieving these objectives is possible provided that producers of organic agricultural products use the existing practices and expertise efficiently and invest to innovations to ensure sustainable productivity of agricultural plants and animals for the production of organic products with high qualitative properties.

scholarly journals INFORMATION SUPPORT AND DEVELOPMENT OF ORGANIC PRODUCTION

2020 ◽  
Vol 1 (2) ◽  
pp. 1-7
Author(s):  
Iryna Zamula ◽  
Dmytro Liudvenko
Keyword(s):  
Internal Control ◽  
Agricultural Sector ◽  
Negative Impact ◽  
Organic Production ◽  
Production Costs ◽  
Information Support ◽  
Accounting System ◽  
Advantages And Disadvantages ◽  
Organic Products ◽  
Theoretical Generalization

The purpose of the paper is to justify the organizational and methodological provisions and to develop practical proposals for improving the information support of organic production delineating ways to advance the accounting system. To achieve this goal, we were focused on the next tasks: determination of the essence of the state and directions of development of organic production, research of legislative requirements for accounting of organic production and improvement of its accounting information support. Methodology. During the research, the following general and specific scientific methods were used: theoretical generalization, analogy, statistical observation, analysis, synthesis, scientific abstraction, critical analysis of accounting issues. Results. In the paper, the following issues were investigated: the place of Ukraine in the organic products market, the main advantages and disadvantages of organic products, ways to improve the information support for the development of organic products. It is proved that the establishment of organic agricultural production in Ukraine requires the development of its accounting support. According to the emergence of such support, it is possible to expect the development of this segment of the agricultural sector. Practical implications. In this paper, the accounting of organic production is improved considering the necessity of coordination of economic, social, and ecological activities of agricultural enterprises by making documentation of business operations related to organic production, confirming the need for internal control of organic production costs to improve their management efficiency, establishing a work plan of accounts regarding the formation of separate analytical accounts for the process of receipt of biological assets, producing organic products and selling them, as well as creating separate analytical accounts to determine the financial result (based on the proposed analytical calculations, the process of creating production costs and determining revenues can be simplified; if cross-production is carried out at an enterprise, then this technique will help to determine the benefits of organic production over conventional production easily), developing a system of financial and statistical reporting indicators for organic enterprises. Value / originality. The improvement of accounting and internal control system can provide the information with the required level of detail to meet the needs of interested users and to make such management decisions that will help to preserve natural resources and reduce the negative impact of enterprise activity on the environmental situation in Ukraine.

scholarly journals BASIC METHODS AND FEATURES OF THE SYSTEM OF PROMOTION OF ORGANIC PRODUCTS

2020 ◽  
Author(s):  
Iryna Novytska ◽  
Keyword(s):  
Food Products ◽  
Organizational Structures ◽  
Developed Countries ◽  
Organic Production ◽  
Agricultural Producers ◽  
Organic Products ◽  
The Developed Countries ◽  
Main Components ◽  
Definition Of ◽  
Product Promotion

The current state of development of socio-economic processes requires increasing the level of food security of the state, especially providing the population with quality, environmentally friendly food products of domestic production. However, agricultural producers, trying to constantly increase production, use intensive technologies of agriculture based on chemicalization, which leads to significant soil degradation, violation of the ecological balance of agroecosystems, contamination of agri-food products with radionuclides, heavy metals, pesticides. Therefore, in Ukraine there is a strategic task - to increase the production of organic products to meet their own needs, while entering international food markets. It is established that in the framework of the implementation of modern marketing concepts for producers the attractiveness of organic production is growing. Ukraine lags far behind the developed countries in terms of organic consumption. Having identified the features of individual components of the complex of organic food sales and recommendations for their improvement in order to strengthen competitiveness in the market. Problems of developing scientific methods for promoting organic products in the marketing system of organic enterprises are insufficiently studied. In particular, this applies to methods of product promotion for organic producers, as well as the definition of the main elements of the product promotion system, which include goals, principles, types, methods, organizational structures, functions, stages and results of promotion of organic products. The article considers the concept of the system of promotion of organic producers; the content of the main components of this system, such as goals, principles, types, methods, functions, organizational management structures, stages and indicators of product promotion results are revealed. The peculiarities of the system of promotion of organic products are reflected. Two main groups of methods for producers of organic products are proposed. A brief description of the content of these techniques is given. Techniques grouped by the main stages of product promotion.

scholarly journals Nível de informação e consumo da população sobre produtos orgânicos em Santana do Livramento, Rio Grande do Sul

2017 ◽  
Vol 12 (2) ◽  
pp. 311
Author(s):  
Simone Braga Terra ◽  
José Enrique Lopes da Costa
Keyword(s):  
Local Authority ◽  
Rio Grande ◽  
Organic Production ◽  
Retail Trade ◽  
Rio Grande Do Sul ◽  
Pesticides Residues ◽  
Small Variety ◽  
Organic Products ◽  
Level Of Knowledge ◽  
Definition Of

<p class="CorpodoresumoIVCBM"><span>A preocupação com a contaminação dos alimentos por resíduos de agrotóxicos têm motivado mudanças nas técnicas de manejo agrícola, com destaque para a produção orgânica. Porém, uma grande parcela da população ainda desconhece a definição de alimento orgânico, seus benefícios e suas características, havendo muitas distorções acerca do assunto. Nesse contexto, objetivou-se realizar a avaliação do nível de conhecimento e consumo da população do município de Santana do Livramento, Rio Grande do Sul, sobre os produtos oriundos da agricultura orgânica, através de entrevista qualitativa e quantitativa a partir da aplicação de questionário fechado, direcionado a diferentes grupos sociais, como comerciários, estudantes e funcionários públicos da zona central. Os resultados evidenciaram que o perfil do consumidor de produtos orgânicos é predominantemente feminino (62,5%), com grau de escolaridade superior completo (32,5%), de classe social média (37,5%), que estão em busca de uma melhor qualidade de vida, preservação da saúde e por busca de um alimento saudável. Como entraves ao consumo, destaca-se o preço final no mercado de varejo, a falta de divulgação dos benefícios e a pequena variedade de alimentos orgânicos ofertados. Constata-se que no município existe um mercado promissor para a comercialização dos produtos orgânicos, que poderá ser melhor explorado via difusão de informações à população e melhor exposição nas gôndolas dos mercados e das feiras livres. </span></p><p align="center"><strong><em>Level of information and consumption of the population on organic products in Santana of the Livramento, Rio Grande do Sul</em></strong></p><p><strong>Abstract</strong><strong>: </strong>The preoccupation with the contamination of the foods for pesticides residues they have been causing changes in the techniques of agricultural handling, with distinction for the organic production. However, a great piece of the population still does not know the definition of organic food, his benefits and his characteristics, when many distortions are her around the subject. In this context, this inquiry had as I aim to carry out the evaluation of the level of knowledge and accomplish of the population of local authority of the Santana do Livramento, Rio Grande do Sul, on the products originating from the organic agriculture. The results showed up that the profile of the consumer of organic products is predominantly feminine (62,5 %), with complete degree of superior schooling (32,5 %), of middle social class (37,5 %), which are in search of a better quality of life, preservation of the health and for search of a healthy food. Since you should hamper to the consumption, the final price stands out in the market of retail trade, the lack of spread of the benefits and the small variety of offered organic foods. It is noticed that in the local authority there is a promising market for the marketing of the organic products, what will be able to be better explored he was seeing diffusion of informations to the population and better exhibition in the racks of the markets and of the markets.</p>

scholarly journals Institutional environment for organic production

2021 ◽  
pp. 52-58
Author(s):  
M. Vysochanska ◽  
K. Dorozhkina
Keyword(s):  
Institutional Environment ◽  
Organic Production ◽  
Environmental Responsibility ◽  
State Control ◽  
Economic Entity ◽  
Organic Products ◽  
Definition Of ◽  
Corporate Social ◽  
Culture Education ◽  
Land Code

The article considers the definition of an institution proposed by various scientists as a basic concept in institutionalism, offers its own definition of this category, explains the content of the term institutional environment, builds a scheme of the institutional environment of organic production, which is divided into formal and informal frameworks. Formal ones include the Constitution, laws, procedures, orders and resolutions; the Labor Code; The Land Code; administrative responsibility; state support; tax obligations; requirements for the production of organic products; state control (supervision); certification; labeling of organic products. Informal ones include customs, traditions, culture; education and science; public opinion; moral values and ethical principles; Corporate Social Responsibility; Environmental Responsibility. Attention is focused on the interpretation of each element, as well as the influence of the institutional environment on the development of each economic entity is proved.

scholarly journals FEATURES OF DOCUMENTATION OF EXPENSES OF ORGANIC AGRICULTURAL PRODUCTION

2021 ◽  
pp. 121-137
Author(s):  
Yana ISHCHENKO ◽  
Nataliia KOVAL
Keyword(s):  
Agricultural Production ◽  
Crop Production ◽  
Transition Period ◽  
Cost Accounting ◽  
Organic Production ◽  
Planting Material ◽  
Lack Of Information ◽  
Primary Documents ◽  
Organic Products ◽  
Special Control

From the research conducted by scientists, we can conclude that today there is a lack of information related to the organic segment of production.Thisis due to the lack of a comprehensive methodology of accounting organic production, the development of which should begin with the documentation of cost accounting and yield of organic products. The publication is devoted to the study of the state of primary accounting of the costs in organic agricultural production and the development of scientifically sound recommendations to agricultural enterprisesregardingthe documentation of accounting for the costs oforganic crop productsproduction. As a result of the research, the directions of using the information of primary documents, which formalize the costs of organic production, are grouped. The functions of primary documents in the management of organic production are outlined. The necessity of creation of the specialized formsforprimary accounting of seeds expenses, planting material, protection plants means, fertilizers as those which need special control in the course of production of organic products is substantiated.The organizational and technological features and specifics of the control during the transition period, in terms of «pure» organic production and in terms of parallel production of organic and inorganic products, which should beconsideredwhen documenting costs, are highlighted.The general approaches to documentation of expenses are offered and the form of the Act on use of substances (ingredients, components) which is allowed to be usedduringorganic production and which are allowed to use in maximumadmissiblequantities is developed.The developed proposals will allow to providecontrol over observance of the legislation in the field of organic production, to realize control and information functionsforprimary documentsofaccounting costsinorganic crop production.

scholarly journals Accounting of real costs for the production of organic food: world experience and practice of Ukraine

2021 ◽  
Vol 12 (6) ◽  
pp. s610-s631
Author(s):  
Yana Ishchenko ◽  
Olena Podolianchuk ◽  
Nataliya Struk ◽  
Valentyna Yasyshena ◽  
Svitlana Stender
Keyword(s):  
Transition Period ◽  
Organic Food ◽  
Cost Accounting ◽  
Organic Production ◽  
The State ◽  
Production Costs ◽  
Information Support ◽  
Organic Products ◽  
Real Costs ◽  
Integrated Information

The purpose of the publication is to study the current state of the organization and methods of accounting for the costs of organic production from the point of view of environmental and economic accounting in Ukraine and recommendations for adapting accounting support for managing the costs of production of organic products to the requirements of the formation of integrated information of environmental and economic accounting. To determine the general trends in the development of accounting support for managing the costs of the production of organic products, the methods of induction and deduction were used. The economic and statistical method was used to analyse the state of production of organic products, and the observation method was used to study the state of accounting for the real costs of producing organic food. The state of development of organic production for the period from 2000 to 2019 in the world, Europe and Ukraine has been analysed. It has been determined that at the micro level, in the conditions of organic production, environmental and economic accounting is an information system that allows you to monitor compliance with the requirements of domestic and international legislation regarding the implementation of this type of activity, and, at the next stages, to form consistent and comparable statistical indicators to account for the relationship " links between the environment and the economy. In the absence of regulatory accounting in Ukraine in the conditions of organic production, the formation of internal regulatory accounting regulations is a prerequisite for the effective management of such production. The formed system of cost accounting objects, considering the specifics of technological processes of operators of organic production, will allow organizing a separate accounting of costs for the production of organic products, inorganic products, and products of the transition period. A nomenclature of cost accounting items in terms of production of organic production is proposed, the use of which will make it possible to distinguish in accounting the expenses allowed by legislation in terms of production of organic production from expenses for which there are certain restrictions. The features of the functions of primary documents reflecting the costs of organic production are determined and ways to improve the documentation of production processes are proposed. This will improve the information support for product quality control and will allow adapting the accounting support for managing the production costs of organic products to the requirements of the formation of integrated information on environmental and economic accounting.

KEBIJAKAN POLITIK KERUKUNAN ANTARAGAMA DI INDONESIA ERA REFORMASI

2017 ◽  
Vol 9 (2) ◽  
pp. 407-424
Author(s):  
Jamaluddin Jamaluddin
Keyword(s):  
Transition Period ◽  
Religious Life ◽  
New Order ◽  
Reform Era ◽  
Policy Makers ◽  
Accommodation Space ◽  
Nation States ◽  
The Government ◽  
Definition Of ◽  
Cultural Reality

Indonesian reformation era begins with the fall of President Suharto. Political transition and democratic transition impact in the religious life. Therefore, understandably, when the politic transition is not yet fully reflects the idealized conditions. In addition to the old paradigm that is still attached to the brain of policy makers, various policies to mirror the complexity of stuttering ruler to answer the challenges of religious life. This challenge cannot be separated from the hegemonic legacy of the past, including the politicization of SARA. Hegemony that took place during the New Order period, adversely affected the subsequent transition period. It seems among other things, with airings various conflicts nuances SARA previously muted, forced repressive. SARA issues arise as a result of the narrowing of the accommodation space of the nation state during the New Order regime. The New Order regime has reduced the definition of nation-states is only part of a group of people loyal to the government to deny the diversity of socio-cultural reality in it. To handle the inheritance, every regime in the reform era responds with a pattern and a different approach. It must be realized, that the post-reform era, Indonesia has had four changes of government. The leaders of every regime in the reform era have a different background and thus also have a vision that is different in treating the problem of racial intolerance, particularly against religious aspect. This treatment causes the accomplishment difference each different regimes of dealing with the diversity of race, religion and class that has become the hallmark of Indonesian society.

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