scholarly journals DISKURSUS KEARIFAN LOKAL UNTUK PENGEMBANGAN CITY BRANDING MAGELANG KOTA SEJUTA BUNGA

2020 ◽  
Vol 4 (1) ◽  
pp. 50-60
Author(s):  
Galih Putra Pamungkas ◽  
Achmad Sultoni

This research is a discourse to streamline the development of the city branding concept of Magelang City of One Million Flowers by exploring the potential of local wisdom owned by the City of Magelang. Currently, the City of Magelang has the slogan "Magelang City of a Million Flowers". This idea is based on the history of the colonial era which at that time was the City of Magelang better known as Tuin Van Java (Garden City / Park of Java). However, on the one hand, the application of the concept has not yet run optimally. The contributing factor is the incompatibility of the concept with the fact that there is potential and the formation of an image that is not running optimally. According to the potential and the facts of the existing situation, the City of Magelang has great potential by developing the concept as a Heritage City (a city of cultural heritage) which is then followed by the concept of sustainable communication strategies that lead to heritage matters and of course according to aesthetic rules. The Magelang City Government has another choice, which is to continue the Magelang City One Million Flower program, but with the support of visual concepts that utilize all parts of the city to create a communication process by providing direct experience to consumers, namely by utilizing artifacts in the City of Magelang. Artifacts that are part of the culture of the community and have been imprinted in the memory of the community are enhanced with original flower decorations, especially the types of flowers typical of the City of Magelang and its surroundings.

2019 ◽  
Vol 21 (2) ◽  
pp. 348
Author(s):  
Afniyanti Bandaso ◽  
Retno Widjajanti

The basic understanding in creating public space is trying to always meet the needs of its users. The importance of the city park as a public space, the Palu City Government is renovating Vatulemo Park as a public space with the provision of facilities and infrastructure. The trend of developing Vatulemo Park has resulted in changes in space use. Various activities that can be accommodated in Vatulemo Park on the one hand show the development of Vatulemo Park as a public space, on the other hand it is feared that it can cause conflict between activities and reduce the quality of comfort for visitors to Vatulemo Park. This study aims to determine the effect of physical order conditions on comfort at Vatulemo Park in Palu City. The method of analysis is done by quantitative descriptive. Data is obtained by conducting surveys and questionnaires. From the results of the analysis of the influence of physical order conditions on the convenience of visitors, it was found that the influence of physical conditions was the most significant, namely the physical order of the pedestrian path with a significant value of 0.625. From the results of the study it can be concluded that the condition of the physical order of visitors' comfort is influenced by the arrangement of parks that can support visitor activities in Vatulemo Park, such as the physical order of the pedestrian route, the physical parking structure, the physical order of signification elements, the physical order of supporting activities and the physical order of the circulation path.


2020 ◽  
Vol 5 (2) ◽  
pp. 254
Author(s):  
Anna Puji Lestari ◽  
Yuliyanto Budi Setiawan

After changing its city branding several times, Semarang now has a new city branding, namely "Semarang Variety of Culture." However, the city branding reaped contra from academics and cultural figures because Semarang was considered not sufficient yet in terms of representing its cultural diversity. Responding to this, the Semarang City Government and the Semarang City Public Works Department created a public service advertisement on CCTV socialization for flood control in the city of Semarang with a transgender figure as the ad star. This research was qualitative research designed with Seymour Chatman's Narrative Analysis. The research found a commodification and objectification of transgender people who imitated the feminine style of women in the advertisement. In other words, the public service announcement of Semarang CCTV socialization lowered the femininity, which is synonymous with women.The public service advertisement also violated the moral codes adopted by the majority of the Indonesian people.


2021 ◽  
pp. 133-140
Author(s):  
L. I. ATKINA ◽  
◽  
L. V. BULATOVA ◽  
L. P. ABRAMOVA

Based on a comprehensive assessment of the state of the park landscape, the level of its anthropogenic transformation is determined, which is necessary to identify the potential for restoring the natural biodiversity of the object. It is reported that the plantations and soil cover of the park of the 50th anniversary of VLKSM are very heterogeneous; they reflect the history of park establishment. The soil cover consists of three main types: sod, bog and urbanozem. It should be stressed that the best preserved part of the park is the plot with boggy soils around the pond. Herbaceous plants growing on the plot are very similar to the species composition of the ground cover of overgrown peat bogs. Over the 40 years since the foundation of the park, a high level of pollutants has been accumulated in the soil, which allows us to state that the negative impact occurs constantly. Consequently, the existing plantings are insufficient to protect visitors from vehicle emissions from the roads along Yasnaya and Shaumyana streets. There are enough natural elements in the park of the 50th anniversary of VLKSM; this should be taken into account in its redevelopment. There is an opportunity to restore the reservoir and return the plantings to their natural appearance. It is proposed to add elements of landscape decoration in the park.


2020 ◽  
Vol 27 ◽  
pp. 35-47
Author(s):  
Ferréol Salomon ◽  
Darío Bernal-Casasola ◽  
José J. Díaz ◽  
Macarena Lara ◽  
Salvador Domínguez-Bella ◽  
...  

Abstract. Today, coastal cities worldwide are facing major changes resulting from climate change and anthropogenic forcing, which requires adaptation and mitigation strategies to be established. In this context, sedimentological archives in many Mediterranean cities record a multi-millennial history of environmental dynamics and human adaptation, revealing a long-lasting resilience. Founded by the Phoenicians around 3000 years ago, Cádiz (south-western Spain) is a key example of a coastal resilient city. This urban centre is considered to be one of the first cities of western Europe and has experienced major natural hazards during its long history, such as coastal erosion, storms, and also tsunamis (like the one in 1755 CE following the destructive Lisbon earthquake). In the framework of an international, joint archaeological and geoarchaeological project, three cores have been drilled in a marine palaeochannel that ran through the ancient city of Cádiz. These cores reveal a ≥50 m thick Holocene sedimentary sequence. Importantly, most of the deposits date from the 1st millennium BCE to the 1st millennium CE. This exceptional sedimentary archive will allow our scientific team to achieve its research goals, which are (1) to reconstruct the palaeogeographical evolution of this specific coastal area; (2) to trace the intensity of activities of the city of Cádiz based on archaeological data, as well as geochemical and palaeoecological indicators; and (3) to identify and date high-energy event deposits such as storms and tsunamis.


2019 ◽  
Vol 16 (1) ◽  
Author(s):  
Rifda Amalia Susanti

<p align="center"><strong>ABSTRAK</strong></p><p> </p><p>Tulisan ini membahas tentang strategi kota Pekalongan dalam <em>mempromosikan city branding “World’s City of</em> <em>Batik”. </em>Metode yang digunakan adalah kualitatif deskriptif, dengan teknik pengumpulan data yaitu telaah<em> </em>dokumen, wawancara dan studi pustaka. Hasil dari tulisan ini adalah (a) menghasilkan pemaparan tentang aset kota yang dimiliki oleh kota Pekalongan, yaitu budaya <em>(cultural)</em> yang diwakili oleh pariwisata berbasis batik dan kemudahan <em>(amenity)</em> termasuk fasilitas yang tersedia di kota Pekalongan. Aset kota ini merupakan salah satu penguat <em>branding</em> kota. (b) strategi <em>branding</em> yang dilakukan pemerintah kota meliputi strategi visual dan strategi promosi. Strategi visual yang dilakukan di antaranya penciptaan identitas visual yang merepresentasikan karakter kota Pekalongan seperti logo, <em>tagline</em>, warna dan tipografi. Identitas visual ini nantinya dikomunikasikan dalam berbagai media promosi seperi <em>merchandise,</em> spanduk, poster, leaflet, dan sebagainya. Strategi promosi yang dilakukan oleh pemerintah kota yaitu dengan mengadakan festival tahunan Pekan Batik, membuat labelisasi batik, <em>landmark</em>, zebracross batik. Selain logo <em>branding</em>, kota Pekalongan secara konsisten menggunakan motif batik khas Pekalongan, yaitu Jlamprang dalam media promosi.</p><p> </p><p><strong>Kata kunci</strong>: City Branding, Pekalongan, Batik.</p><p> </p><p> </p><p align="center"><strong><em>ABSTRACT</em></strong></p><p> </p><p><em>This paper discusses about the strategy of Pekalongan city in promoting the city branding “World’s City of Batik”. The method used is qualitative descriptive, with data collection techniques namely document review, interviews and literature study. The results of this paper are (a) an explanation of the city assets owned by Pekalongan city, it is the culture represented by batik-based tourism and convenience (amenities) including available facilities in Pekalongan. This city asset is one of the city’s branding boosters. (b) the branding strategy carried out by the city government includes visual and promotion strategies. Visual strategies carried out include the creation of visual identities that represent the character of Pekalongan city such as logos, taglines, colors and typography. This visual identity will be communicated in various promotional media such as merchandise, banners, posters, leaflets, and so on. Promotional strategies carried out by the city govern-ment include an annual Batik Festival, making batik labels, landmarks, and zebra cross batik. In addition to the branding logo, Pekalongan city consistently uses typical batik motifs of Pekalongan, namely Jlamprang in promotional media.</em></p><p> </p><p><strong><em>Keywords: </em></strong><em>City Branding, Pekalongan, Batik.</em></p>


Urban Studies ◽  
2019 ◽  
Vol 57 (10) ◽  
pp. 2031-2046
Author(s):  
Salla Jokela

There have been two types of scholarly discussion on city branding. On the one hand, city branding has been conceptualised as a differentiation strategy of entrepreneurial cities involved in interspatial competition. On the other hand, researchers have recently emphasised the need to pay attention to increasingly pervasive and transformative forms of city branding, including branding as an urban policy and a form of planning. Drawing on a case study carried out in Helsinki, Finland, this article connects these two approaches by analysing Helsinki’s recent city branding endeavour in the context of the qualitative transformation of the entrepreneurial city. The article shows how city branding highlights and constitutes the city as an entrepreneurial platform and enabler bound up by the extended entrepreneurialisation of society.


2017 ◽  
Vol 11 (3) ◽  
Author(s):  
Mark Gamsa

AbstractThis article has two goals. It reflects on the recent developments and agenda of an approach to historical writing that is now becoming known by the name global microhistory, and it analyses the attention which this approach pays to individual lives. It also explores some of the challenges in writing the biography of a city alongside the life history of a person. The city is Harbin, a former Russian-managed railway hub in Manchuria, today a province capital in Northeast China. The person is Baron Roger Budberg (1867–1926), a physician of Baltic German origin who arrived in Harbin during the Russo-Japanese war and remained there until his death, leaving published works and unpublished correspondence in German and Russian. My forthcoming book about Budberg and Harbin challenges the distinction between writing “biography”, on the one hand, and “history”, on the other, while navigating between the “micro” and “macro” layers of historical enquiry.


For close on two hundred years, from the late-seventeenth till the mid-nineteenth century, the two houses in New College Lane which stand in the immediate approaches of the College were closely connected with a succession of distinguished scientists—among them John Wallis, Edmund Halley and James Bradley. The houses, with two others further west, occupy the area between the western wall of the cloisters of New College and Hell Passage, the whole length of which formed part of the original endowment of the College, though separated from the street by a narrow strip of ground which until 1850 belonged to the City. On this New College freehold there stood in late medieval times a building known as Stable Hall. In 1560 this tenement was leased to Thomas Nele and Henry Edmonds on the condition that they should ‘nue builde and repaire the said house called Stable Hall,’ the College allowing them sufficient timber, laths and boards for the purpose. Whether this was the beginning of the architectural history of the two houses with which this paper is concerned is an open question. On the one hand, it is clear from a note in the New College Lease Book, made when Nele obtained a new lease fourteen years later, that he had engaged in building by that time. Formerly a Fellow o f New College, he is said, on being appointed Regius Professor of Hebrew, to have ‘entered himself a commoner at Hart Hall and built little lodgings opposite thereunto, joining to the West End of New Coll. Cloister, wherein he lived several years’. On the other hand, Agas’s map of 1578 appears to show a house too hard against the cloister wall to be even the easternmost of the houses that we have today.


Author(s):  
Nicholas Nicholas ◽  
Maria Veronica Gandha

As time went on, the Museum in the city of Jakarta was still limited. The works exhibited remain the same and tend not to be interactive. Most museums in Jakarta try to show the historical side of Dutch colonialism and their heritage. but there is no museum that discusses how architecture in the city of Jakarta has developed rapidly until now and left its story or history. In the historical exposures of its growth, where the city government alternates and the conditions of its society are very diverse. But in its journey to a more modern era, there needs to be a change to the concept of the museum. The decline in the number of visits to the museum should be a concern that the millennial generation has begun to abandon the trend of traveling to museums because the museum is considered too old and undeveloped. The presence of the Jakarta architecture museum tells the story of the architectural journey of the city of Jakarta which has developed since the Dutch colonial era to the present. The design of the Museum which is located in the East Merdeka area is directly adjacent to the old building which has historical value, the Immannuel Church and the National Gallery; In addition, this region is connected in one tourism path that is being developed, from the Istiqlal Mosque and the Cathedral Church (which has historical architectural value) to the Proclamation Monument on the Proclamation Road. With a relationship between two destination points. The project also interacts with its surroundings as a comfortable place with open space for the surrounding community. The general program is supported by space 3.0 in the form of amphitheater, which can be accessed by various groups both horizontally and vertically. This project is expected to increase the insight and interest of visitors to study architecture and its role in building cities. AbstrakSeiring berjalanya waktu, Museum di kota Jakarta masih tetap terbatas. Karya karya yang dipamerkan tetap sama dan cenderung tidak interaktif. Kebanyakan museum di Jakarta mencoba menampilkan sisi historis dari penjajahan Belanda dan peninggalannya. namun belum ada museum yang membahas bagaimana arsitektur di kota Jakarta berkembang pesat sampai sekarang dan meninggalkan cerita atau sejarahnya. Dalam paparan sejarah pertumbuhannya, dimana pemerintah kotanya silih berganti dan kondisi masyarakatnya sangat majemuk. Namun dalam perjalanannya menuju era yang lebih modern, perlu adanya sebuah perubahan terhadap konsep museum. Menurunya angka kunjungan ke museum harus menjadi perhatian bahwasanya generasi milenial mulai meninggalkan tren berwisata ke museum karena museum dinilai terlalu tua dan tidak berkembang. Hadirnya museum arsitektur Jakarta bercerita gambaran perjalanan arsitektur kota Jakarta yang berkembang sejak zaman penjajahan Belanda hingga saat ini. Perancangan Museum yang terletak di kawasan Merdeka Timur berbatasan langsung dengan bangunan tua yang memiliki nilai sejarah, Gereja Immannuel dan Galeri Nasional; Selain itu kawasan ini terhubung dalam satu jalur pariwisata yang sedang di kembangkan, dari Masjid Istiqlal dan Gereja katedral (yang mana memiliki nilai historis arsitektur) hingga Tugu Proklamasi di jalan Proklamasi. Dengan adanya satu hubungan lingkage antar dua titik tujuan. Proyek ini juga berinteraksi dengan sekitarnya sebagai tempat yang nyaman dengan ruang terbuka untuk masyarakat sekitar. Program kemduian didukung dengan ruang 3.0 yang berupa amphiteather, dimana dapat di akses oleh berbagai kalangan baik secara kelas horizontal maupun vertikal. Proyek ini diharapkan dapat menambah wawasan maupun minat pengunjung untuk mempelajari arsitektur dan peranannya dalam membangun kota.


Society ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 252-263
Author(s):  
Johan Fahri ◽  
Fichriyanto M Ahmad

City branding has become a massive effort by many cities as tourist destinations to promote the city nationally and internationally. Ambon City, the Capital of Maluku Province, known as the “City of Music,” and the City of Solo with “Solo the Spirit of Java,” are examples of city branding. In North Maluku Province, Ternate City has a long history of colonialism, international trade, and a developing city. Unfortunately, inconsistencies still exist in how the city should be known. This study aims to identify and define city branding by using the constructivist grounded theory method. The themes identified were quality tourism, economic value, community engagement, stakeholder consensus, legendary ancient leadership, and historic and renowned commodity. Six main themes are theoretically based on how to branding Ternate city and involving seven important participants. These themes are then used to define the branding of Ternate City. Current research offers a testable model to brand a place or city based on the identified subjects. At the same time, potential future studies are also suggested regarding the weaknesses of the current study.


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