scholarly journals Branding of Ternate City

Society ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 252-263
Author(s):  
Johan Fahri ◽  
Fichriyanto M Ahmad
Keyword(s):  
Economic Value ◽  
Constructivist Grounded Theory ◽  
City Branding ◽  
Future Studies ◽  
Tourist Destinations ◽  
Grounded Theory Method ◽  
History Of ◽  
Stakeholder Consensus ◽  
The City ◽  
Testable Model

City branding has become a massive effort by many cities as tourist destinations to promote the city nationally and internationally. Ambon City, the Capital of Maluku Province, known as the “City of Music,” and the City of Solo with “Solo the Spirit of Java,” are examples of city branding. In North Maluku Province, Ternate City has a long history of colonialism, international trade, and a developing city. Unfortunately, inconsistencies still exist in how the city should be known. This study aims to identify and define city branding by using the constructivist grounded theory method. The themes identified were quality tourism, economic value, community engagement, stakeholder consensus, legendary ancient leadership, and historic and renowned commodity. Six main themes are theoretically based on how to branding Ternate city and involving seven important participants. These themes are then used to define the branding of Ternate City. Current research offers a testable model to brand a place or city based on the identified subjects. At the same time, potential future studies are also suggested regarding the weaknesses of the current study.

scholarly journals TOURISM DEVELOPMENT OF THE CITY OF KOUVOLA (FINLAND)

2020 ◽  
pp. 181-189
Author(s):  
Igor A. Potapov ◽  
Keyword(s):  
Tourism Development ◽  
Recreational Facilities ◽  
Industrial History ◽  
Tourist Destinations ◽  
History Of ◽  
Geographical Position ◽  
Tourist Infrastructure ◽  
Internet Portals ◽  
Recreational Resources ◽  
The City

The successful development of a territory as a tourist destination is not always associated with a variety of recreational resources. In the modern conditions of informatization, of great importance is a favorable image of the territory, which helps to promote the created recreational center. Our study aims to identify the factors that have contributed to the recreational development of the Finnish city of Kouvola, which, in the absence of significant recreational facilities, is one of the most important tourist destinations in southeastern Finland. We have analyzed the features of the economic and geographical position of the city, and identified the most attractive objects of tourist interest based on the content analysis of reviews about Kouvola on tourist Internet portals. We have also examined how careful attitude to the industrial history of the city made it possible to create new attractive recreational objects. The following factors have been found among those making Kouvola attractive for tourists: the border position of the city and its location at the intersection of important transport routes, as well as the presence of interesting recreational facilities in the adjacent territories and large shopping centers in the city itself. Consequently, Kouvola is used as an ‘entry point’ into adjacent territories with richer recreational potential. At the same time, the most important factor in the tourism development of Kouvola is no t the position near the border, but the location on the way of tourist flows. On the other hand, the tourist infrastructure created in the city contributes to the fact that tourists also use it as a point of main stay. Analysis of the recreational development experience of such places can be applied for planning tourism development of geographically similar territories.

SURABAYA SEBAGAI KOTA MARITIM : STRATEGI PEMASARAN CITY BRANDING DAN TANTANGAN DI MASA DEPAN

2018 ◽  
Vol 20 (1) ◽  
pp. 61
Author(s):  
Febrina Hambalah
Keyword(s):  
Marketing Strategy ◽  
Place Branding ◽  
Scientific Work ◽  
City Branding ◽  
Social Construct ◽  
City Brand ◽  
Digital Era ◽  
The People ◽  
History Of ◽  
The City

In today's digital era, each city is competing with another city. Each city features uniqueness that can be highlighted from him, all of it is to attract funding from investors. The ultimate goal is to improve the welfare of the city. Surabaya has been known by the people of Indonesia through the history of Indonesian independence as The City of Heroes. However, the identity as The City of Heroes is not yet strong enough to attract investment and the interest of tourists to invest in this city of Surabaya. Thus a new identity, in this case new branding must be made in order to strengthen the position of Surabaya before the eyes of the community both internal communities within the city of Surabaya, as well as external communities outside the city of Surabaya and abroad.The research method that was used is descriptive qualitative method. This method is by doing observation and analysis of marketing strategy of city branding which have been done by Surabaya city. This scientific work was developed by using literature review approach or literature study.In this research noted that the process of building a city brand is not easy. Especially if the parties involved have a political interest in it. As a social construct, city branding of the city of Surabaya as a city of Maritime will certainly generate various responses from the community. The response can be a positive response, as well as a negative response. Keywords: City Branding, Marketing Strategy, Place Branding

scholarly journals Impact of Municipalities on Branding Process of Cities: Example of Kirşehir Municipality

2014 ◽  
Vol 2 (1) ◽  
pp. 154
Author(s):  
Mustafa Kocaoğlu
Keyword(s):  
Focal Point ◽  
External Factors ◽  
City Branding ◽  
Administrative Unit ◽  
History Of ◽  
External Sources ◽  
Awareness Raising ◽  
The City ◽  
Activity Report

In current times dominated by globalization, competition focused on enterprises and based on products became less sufficient and cities have become a part of the said competition perception. The focal point in competition of cities springs to life in brand and/or branding concepts. It is certain that there are many positive aspects of city branding, which can be assessed as gaining value based on the unique properties of each city, and a city should participate the process with all its stakeholders. At this point the prominent element of the process and the leading institution that will ensure success is the municipality. Municipalities gain importance as an administrative unit with principal responsibility in development and obligation of multi dimensional duty and service. A good branding process should be supported by internal and external sources. The history of the city and geographical, cultural and economic properties of the city are external factors supporting the branding process. in marketing external factors, i.e.: revealing physical properties and thus promoting their use and making the city a centre of attraction, municipality administrators and employees have vital duties and responsibilities. The extent of support the municipality administrators lend to branding process, which yields results in the long term are vital to the process. This study will examine the importance K?r?ehir Municipality attaches to branding process, the sources it uses to support the process, the properties of the city it uses to turn the city into a centre of attraction, the bodies and institutions it cooperates at home and abroad, projects supporting the process, awareness raising projects among its employees and the approach of the administrators and the employees to the branding process. Within this scope it is planned to inspect the strategic plan, activity report, performance program and web page of K?r?ehir Municipality and issue reports based on the results accompanied with recommendations. Finally, it is our hope that this study focusing on K?r?ehir will contribute highly to literature.

scholarly journals PARIWISATA PUSAKA: DESTINASI DAN MOTIVASI WISATA DI PUSAKA SAUJANA IMOGIRI YOGYAKARTA

2018 ◽  
Vol 15 (2) ◽  
pp. 149
Author(s):  
Fitria Puspita Rani ◽  
Hanson E Kusuma ◽  
Athina Ardhyanto
Keyword(s):  
Cultural Landscape ◽  
Heritage Tourism ◽  
Space Program ◽  
Online Surveys ◽  
Tourist Attractions ◽  
Main Motivation ◽  
Tourist Destinations ◽  
History Of ◽  
The City ◽  
Heritage Area

ABSTRACTImogiri area is an area that has an important role in the history of the city of Yogyakarta. Imogiri is a Saujana Heritage Area because it has the potential of nature heritage and cultural heritage. Through several studies entering into strategic areas to get priority in the development, especially the development of heritage tourism. The purpose of this study is to find tourist destinations in Imogiri the most popular and the motivation of tourist visits. The study used qualitative methods with data collection through online surveys in the form of questionnaires. From the results of the analysis found that the most popular destination by visitors is a natural tourist attractions, while the main motivation of the visit is the desire of tourists to perform recreational activities. The results of this study can be useful in determining the priority and space program required in the development of heritage tourism in Imogiri Area.Keywords: Cultural Landscape, Imogiri, Heritage Tourism, Yogyakarta. ABSTRAKKawasan Imogiri adalah sebuah kawasan yang memiliki peran penting dalam perjalanan sejarah Kota Yogyakarta. Imogiri merupakan Kawasan Pusaka Saujana karena memiliki potensi pusaka alam dan pusaka budaya. Melalui beberapa kajian masuk dalam kawasan strategis sehingga mendapat prioritas dalam pengembangannya, khususnya pengembangan pariwisata pusaka. Tujuan dari penelitian ini adalah menemukan destinasi wisata di Imogiri yang paling banyak diminati serta motivasi kunjungan wisatawan. Penelitian menggunakan metode kualitatif dengan pengumpulan data melalui survei online dalam bentuk kuesioner. Dari hasil analisis ditemukan bahwa destinasi yang paling diminati oleh pengunjung adalah tempat wisata alam, sedangkan motivasi kunjungan yang utama adalah keinginan wisatawan untuk melakukan kegiatan rekreasi. Hasil dari penelitian ini bermanfaat dalam menentukan prioritas serta merumuskan program ruang yang diperlukan dalam pengembangan pariwisata pusaka di Kawasan Imogiri.Kata Kunci: Imogiri, Pariwisata Pusaka, Pusaka Saujana, Yogyakarta

scholarly journals CITY BRANDING IDENTITY STRATEGY OF CREATING CITY CULTURAL VALUE-TAKE THE CREATION OF SHANGHAI CITY BRANDING AS AN EXAMPLE

2020 ◽  
Vol 1 (2) ◽  
pp. 34-36
Author(s):  
Yi Wu ◽  
Zhewei Chang
Keyword(s):  
Cultural Value ◽  
City Branding ◽  
City Development ◽  
Core Element ◽  
Local Society ◽  
City Culture ◽  
History Of ◽  
Shanghai City ◽  
The Creation ◽  
The City

In recent years, the value of city culture has become a core element of city development, and the creation of city culture through “cultural regeneration” has become an important element of establishing a city branding. However, city branding cannot be effectively activated through simple city cultural resource development, publicity and activities, and there are limitations in creating branding uniqueness and resonance with citizens or tourists. Only by grasping the characteristics of the city to form a unique urban creativity and continuously update it can citizens or tourists experience the special features in the city, and thus successfully activate the city branding. In order to enhance the competitiveness of cultural cities, it is necessary to fully combine the characteristics of modern cultural heritage and contemporary city culture to create city charm. Through the construction of city branding identity with the participation of local society and residents, it will enrich the city culture, improve the quality of life, and contribute to the vitality of the regional economy. Shanghai selected as the research object was designated as one of the five trades in 1843, starting the history of the concession. Although it left many modern cultural heritages and formed a unique Shanghai-style culture, it did not disclose different city branding to the outside world. Therefore, in order to make Shanghai build a variety of cultural content, express its cultural power different from other cities, and create cultural value, this research aims to effectively use Shanghai’s distinctive history, culture, places and other core resources to establish a branding identity strategy different from similar cities at home and abroad.

scholarly journals Identifying success criteria at the post-handover stage for international development projects

2020 ◽  
Vol 20 (4) ◽  
Author(s):  
Johan Fahri ◽  
Julien Pollack ◽  
Duro Kolar
Keyword(s):  
International Development ◽  
Project Success ◽  
Time Frame ◽  
Qualitative Approach ◽  
Constructivist Grounded Theory ◽  
Strategic Objectives ◽  
Future Studies ◽  
Grounded Theory Method ◽  
Success Criteria ◽  
Different Types

The question of how successful a project is beyond the handover stage is still echoing in the literature on project management and more magnified in international development (ID) projects. In addressing the question, this study aims to demonstrate the importance of time frame in assessing project success, particularly identifying the success criteria at the post-handover stages (outcome and impact stages). This study used a qualitative approach that was rooted in interpretivism, allowing the use of constructivist grounded theory method (CGTM) in an ID project as an example. The study identified eight success criteria: Convenience, Development, Documentation, Maintainability, New Capability, Price of Service or Product, Training, and Usability. The study also found that, first, each participant had different emphases on different success criteria; second, most of the identified success criteria were still under the outcome stage; and lastly, usability received the highest responses from the participants as the most concerned criterion at the post-handover stages. This last finding verified the importance of time frame where the other criteria became less important if the outputs were useful to deliver the institutions’ strategic objectives. Future studies that use more sampled participants and different types of institutions are also encouraged.

scholarly journals Pelatihan Peningkatan Kapasitas Stakeholder dalam Menyusun Strategi City Branding

2020 ◽  
Vol 2 (2) ◽  
pp. 23-34
Author(s):  
Prima Mulyasari Agustini ◽  
◽  
Tuti Widiastuti
Keyword(s):  
Training Needs ◽  
City Branding ◽  
Tourist Destination ◽  
Goods And Services ◽  
Tourist Destinations ◽  
Branding Strategies ◽  
Arts And Culture ◽  
The City ◽  
Islamic Values ◽  
Banda Aceh

Brand is an important concept in the marketing of products, booth goods and services. Giving a city a brand is needed to provide an identity for the city. With a strong brand, a city can "sell itself" and open up more extensive employment opportunities, both through tourism excellence (culinary, tourism, handicraft, arts, and culture), as an education center, as well as industry excellence that has the potential to attract investors inside and outside country. Banda Aceh, which is reported strictly with Islamic values, often makes this city unworthy of being a tourist destination. By promoting Islamic tourism, Banda Aceh still lacks in tourist arrivals, though many of Banda Aceh's culture and tourist destinations are fascinating to visit. Given the importance of communicating the superiority of destination related to Banda Aceh, stakeholder training needs to be developed in developing a city branding strategy. Stakeholders have an essential role in promoting the image of the city, primarily through various media. This training focuses on providing insights and knowledge, as well as skills in developing attractive and effective city branding strategies through multiple media to communicate the image of Banda Aceh.

A Brief History of City Branding in Istanbul

2017 ◽  
pp. 117-131
Author(s):  
Ülke Evrim Uysal
Keyword(s):  
Marketing Strategies ◽  
Urban Tourism ◽  
City Branding ◽  
City Brand ◽  
History Of ◽  
The City ◽  
Over Time

This chapter analyzes city branding efforts in Istanbul in the context of urban tourism. The chapter focuses on the evolution of promotional practices from disorderly and inconsistent marketing strategies to a coherent city brand. This relatively brief but complex history of city branding in Istanbul is divided into three analytical and interrelated phases: Self-Orientalism, the City of Religions and the Multi-Faceted City. In analyzing this process, the main representations, themes, slogans and other methods of city branding are discussed. In doing so, this study attempts to introduce a historical/chronological approach to the city branding literature in the case of Istanbul. Next, in the light of this approach and the case study, the study aims to discuss general implications and reasons about changes of city brands over time.

Risk assessment for tsunami events in the city of Siracusa, Italy

2020 ◽  
Author(s):  
Gianluca Pagnoni ◽  
Alberto Armigliato ◽  
Stefano Tinti ◽  
Filippo Zaniboni
Keyword(s):  
Middle Ages ◽  
Economic Value ◽  
Economic Loss ◽  
Eastern Coast ◽  
Local Source ◽  
Emergency Plans ◽  
Significant Damage ◽  
Tsunami Risk ◽  
History Of ◽  
The City

<p>Siracusa is an important historical city of Greek origin, located on the southern part of the eastern coast of Sicily. The old town developed on the island of Ortigia, and expanded on the near mainland, but later it declined and during the Middle Ages it occupied only the island. The development of the built areas on the mainland restarted at the end of the nineteenth century, with the construction of a number of new quarters. Nowadays the island of Ortigia is connected to the rest of the town by two drive-over bridges. The history of Siracusa as well as of the eastern coast of Sicily is marked by destructive earthquake events that caused significant damage and many fatalities, and also by lethal tsunamis (occurred in the years 1169, 1693 and 1908). Indeed, this region is one of the coastal areas most prone to tsunami attacks in the Mediterranean Sea, being affected by local-source tsunamis and also by those generated by earthquakes in the Western Hellenic Arc.</p><p>For these reasons, in the last decade the need has developed to prepare adequate evacuation measures to respond to tsunami hazardous events. This work, using the method proposed by Pagnoni et al. (2020) and applied to the near town of Augusta, studies the tsunami risk for different inundation levels. The results are provided in terms of the Human Damage (HD), which is the number of people involved and the number of fatalities, and of the Economic Loss (EL), which returns the loss of economic value of buildings affected by tsunamis. Maps of HD and EL per each inundation scenario allow one to understand which areas of Siracusa are most involved and also to identify evacuation paths to potential safe collection areas and/or buildings for efficient emergency plans.</p>

scholarly journals DEVELOPMENT OF SAWARNA BEACH TOURISM OBJECT THROUGH ESTABLISHING CITY BRANDING

ICCD ◽  
2019 ◽  
Vol 2 (1) ◽  
pp. 178-183
Author(s):  
Nur Kholisoh
Keyword(s):  
Provincial Government ◽  
City Branding ◽  
Media Access ◽  
Tourist Destinations ◽  
Natural Beauty ◽  
Beach Tourism ◽  
The Indian Ocean ◽  
Tourist Village ◽  
The Village ◽  
The City

Sawarna Tourism Village is a tourist village in Bayah Sub-District, Lebak District, Banten. The village area is directly bordered by the Indian Ocean, and therefore, it is in a coastal area. Of 204 tourism objects in Banten Province, the charm of the beauty of Sawarna Beach tourist destination has its own magnetism fortourists. The beach beauty located in Bayah Subdistrict, Lebak is called as "Little Paradise" by foreign tourists from European and American countries and Australia particularly who like surfing. The location is far from the downtown and therefore, media access in Sawarna Village and its surroundings is relatively difficult. So far there are a few mass media whether they are print or electronic media that cover the natural beauty in Sawarna Village. This certainly affects the development of Sawarna beach tourism object as one of the mainstay tourist destinations in Banten Province. As a tourist object, Sawarna Beach is as good and attractive as similar tourist objects in Indonesia, such as those in Bali and Lombok. An important issue that Banten Provincial government should make the big concern relates to the City Branding Development. After participating in this counseling, it aims that Sawarna Villagers know and understand the importance of establishing the city branding to develop their beach tourism objects. Moreover, it is expected to empower the villagers around the Sawarna beach andtherefore, it will increase their income.

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