scholarly journals LOCALIZATION: A TRANSLATION STRATEGY OR A SEPARATE TOOL?

2021 ◽  
Vol 6 (11(75)) ◽  
pp. 37-40
Author(s):  
S. Osokina
Keyword(s):  
English Language ◽  
Linguistic Analysis ◽  
Target Audience ◽  
Target Language ◽  
Translation Strategies ◽  
Specific Target ◽  
Translation Strategy

The article discusses different approaches to localization – as one of translation strategies and as a separate tool for rendering language messages in another language. The study is done with the help of comparative linguistic analysis of original movie titles in the English language and their official Russian versions. We study ways of rendering of the film titles in the target language and reveal some reasons for localization. In conclusion, we provide a list of motives for language localization of the movie titles: 1) tendency to build the name of a new film into the system of films already known to the Russian viewer or other cultural realities with the help of socalled "references" to familiar nominations; 2) give additional advertising to the film, 3) make the film more attractive to a specific target audience.

Rhetorical figures and the translation of advertising headlines

2006 ◽  
Vol 15 (2) ◽  
pp. 159-182 ◽  
Author(s):  
Karen Smith
Keyword(s):  
Body Text ◽  
English Language ◽  
Target Audience ◽  
Target Language ◽  
Translation Process ◽  
Translation Strategies ◽  
Source Language ◽  
Rhetorical Figures ◽  
Contemporary Media ◽  
Media Discourses

In advertising texts, the most important linguistic element is the headline. The function of the headline is to persuade readers to continue reading the remaining body text and, ideally, buy the advertised product. Using a corpus of 45 English-language advertisements and their translated Russian pairs, this article investigates what happens to rhetorical figures in the translation process. Three broad translation strategies are identified (transference, source-language-orientated and target-language-orientated) and their implications discussed in detail. The use of transference (untranslated retention of original) highlights the foreignness of the product being advertised, relying on the source culture’s attractiveness to the target audience. The most popular strategies are those which are source-language-orientated, maintaining the source meaning in the target headline. These strategies, often resulting from advertisers’ insistence on following a model advertisement, have the greatest impact on the use of figures, and examples of compensation, loss and addition can be found. When target-language-orientated strategies are employed, translators have more freedom to create headlines using rhetorical figures. The article ends by suggesting that the analysis of translated Russian advertising headlines offers another concrete example of the globalizing tendencies of large corporations and the power they exercise in shaping contemporary media discourses.

scholarly journals Home Culture Attachment and Iranian Students’ Translation Ability

2016 ◽  
Vol 6 (6) ◽  
pp. 54
Author(s):  
Niloofar Amiri ◽  
Mandana Yousefi
Keyword(s):  
Language Learning ◽  
English Language ◽  
Pearson Correlation ◽  
Placement Test ◽  
Identity Change ◽  
Home Culture ◽  
Translation Strategies ◽  
Translation Strategy ◽  
Iranian Students ◽  
High Level

<p>English language learning is an important issue whose impact on identity change is remarkable. This study attempted to explore the relationship between Home Culture Attachment (HCA) and Iranian students’ translation ability. To this aim, 75 participants were selected and homogenized by administering Oxford Quick Placement Test. To determine the students’ HCA levels, they were administered the Home Culture Attachment Scale. Meanwhile, a literary text selected from the book “Dubliners” was used to measure their translation ability. The translations were rated by three raters based on Waddington’s Holistic Scale. Finally, Vinay and Darbelnet’s Model of Translation was used to determine the applied translation strategies. To analyze the data, Pearson correlation coefficient, multiple regression, independent-sample t-test, and one-way ANOVA were used. The findings indicated that 69.1% of the students had high HCA and 30.9% had average HCA. Also, there was a significant correlation between the students’ HCA and translation ability. Yet, HCA subscales had no correlation with the translation ability. Moreover, it was found that there was a significant correlation between the students’ HCA at the average level and their translation ability and no correlation at the high level. Finally, it was revealed that the most frequent translation strategy was modulation.</p>

Translation of Persian Mystic Terms into English: A Case Study of Conference of the Birds by Attar

2017 ◽  
Vol 7 (7) ◽  
pp. 552
Author(s):  
Sadaf Khosroshahi ◽  
Ahmad Sedighi
Keyword(s):  
Dominant Strategy ◽  
Literary Translation ◽  
Target Language ◽  
Direct Transfer ◽  
Translation Strategies ◽  
Translation Strategy ◽  
English Translations ◽  
The One ◽  
Persian Translation

Translation of mystic terms or metaphors is a very important portion of rendering a text from a source language to a target language, because some of mystic terms do not exist in the target language and this point makes the translation harder. This paper aimed at identifying the translation strategies and procedures used by Darbandi and Davis (1984) in The Conference of the Birds of Attar Neishabouri. To achieve the objectives, Attar’s Persian original work (Shafiei Kadkani, 2010) was read carefully to extract mystical terms.  Then, the translated text by Darbandi, and Davis (1984) was carefully read and the corresponding English translations of Persian mystical term were found.  The original mystical terms and their Persian translation were analyzed based on Van Doorslaer’s (2007) map to find out translation strategies and procedures used by the translators on the one hand and indicate the dominant strategy and procedure in the whole work of translation on the other. The result showed that literal translation strategy (72.41%) was the most frequently used strategy and direct transfer procedure (68.96%) was the most frequently used procedure.  This paper may have some implications in literary translation and help translation instructors and translation trainees as well in translation classes.

scholarly journals Translation Strategies of Figurative Language in the Novel The Fault in Our Stars

K ta Kita ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 101-115
Author(s):  
Deby Angelia
Keyword(s):  
Figurative Language ◽  
Target Language ◽  
Original Text ◽  
The Novel ◽  
Translation Strategies ◽  
Source Language ◽  
Translation Strategy

This research wanted to help the reader to understand about the classification of translation strategies in the novel The Fault in Our Stars. The writer used Larson’s (1998), proposes three strategies to translate figurative language. The writer was interested in analyzing the figurative language because there are many kinds of implicit meaning in figurative language; she felt that it was interesting to be analyzed. Besides, the writer chose a novel because it explains the story more detail than others such as movie. She chose The Fault in Our Stars novel because the story is quite touched and there are a lot of figurative languages on its novel. The writer hope that the translated meaning of figurative language can be the same as the original text.  Keywords: Translation, Translation Strategy, Figurative Language, Source Language, Target Language.

scholarly journals Chope dos Mortos – a tradução de jogos de palavras em um estudo direcionado pelo corpus / Beer Hall of the Dead – the translation of puns in a corpus-driven study

2018 ◽  
Vol 11 (1) ◽  
pp. 24-42
Author(s):  
Nilson Roberto Barros da Silva
Keyword(s):  
Corpus Linguistics ◽  
English Language ◽  
Methodological Approach ◽  
Formal Structure ◽  
Target Language ◽  
Semantic Structure ◽  
The Novel ◽  
Translation Strategies ◽  
The Dead ◽  
Beer Hall

RESUMO: Este trabalho discute a tradução de jogos de palavras (JPs) na direção português-inglês, mais especificamente o JP intitulado ‘Chope dos Mortos’, que faz parte do romance O xangô de Baker Street (SOARES, 1995). O artigo é o recorte de nossa tese de doutorado, e tem como objetivo analisar a tradução do JP citado para a língua inglesa. Utiliza-se da abordagem teórico-metodológica da Linguística de Corpus para selecionar o JP como dado a ser analisado na pesquisa e identifica-se como um estudo direcionado pelo corpus, conforme discutido por Tognini-Bonelli (2001). A análise baseia-se principalmente nas estratégias de tradução de JPs apresentadas por Delabastita (1996) e considera, dentre outras, as postulações de Raskin (1985) e Attardo (1994). Como resultado, verifica-se que as estratégias de tradução usadas para recriar (traduzir) o JP em inglês são compatíveis com a estratégia JP → JP, em que um JP é traduzido por outro na língua-alvo, sendo permitidas diferenças em termos de estrutura formal, estrutura semântica ou função textual.PALAVRAS-CHAVE: tradução; jogos de palavras; Linguística de Corpus. ABSTRACT: This study discusses the translation of puns in the Portuguese-English direction, more specifically the pun 'Beer hall of the dead', which is part of the novel O xangô de Baker Street (SOARES, 1995), translated into English as 'A samba for Sherlock'. The article derives from our doctoral thesis, and aims to analyze the translation of the pun into the English language. It uses the theoretical-methodological approach of Corpus Linguistics to select puns as data to be analyzed and is characterized as a 'corpus-driven approach' as discussed by Tognini-Bonelli (2001). The analysis is based mainly on the strategies of pun translation presented by Delabastita (1996) and takes into account theoretical conceptions of Raskin (1985) and Attardo (1994). As a result, it verifies that the translation strategies used to recreate the pun in English are compatible with the PUN → PUN strategy, in which a pun is translated by another one in the target language, being allowed differences in terms of formal structure, semantic structure, or textual function.KEYWORDS: translation; puns; Corpus Linguistics.

scholarly journals LITERARY NONCE WORDS AS A TRANSLATION PROBLEM (BASED ON ENGLISH LITERARY TALES)

2020 ◽  
Vol 30 (5) ◽  
pp. 774-784
Author(s):  
Yu.A. Borisenko
Keyword(s):  
Comparative Analysis ◽  
Literary Text ◽  
Target Audience ◽  
Target Language ◽  
Translation Strategies ◽  
The Creation ◽  
Target Languages

The article examines specific characteristics of literary nonce words on the example of English literary tales. It attempts to classify them on the basis of the word-building patterns used (highlighting the so-called nursery words and nonce words proper). It also describes their main functions in a literary text. The research objectives also included a comparative analysis of the translations of famous English literary tales. The analysis proved that the main translation strategies while dealing with literary nonce words are the creation of nonce words in the target language, descriptive translation and compensation. The most successful translation decisions take into account the target audience of readers and include the use of wordplay, as well as phonetic expressive means such as rhyme, alliteration and onomatopoeia. In general, the translation of nonce words directly depends on the specifics of word-building patterns that exist in the source and target languages.

scholarly journals Translation Strategies Employed by EFL Learners and the Impact of That on Their Translation Skills Development

2020 ◽  
Vol 10 (4) ◽  
pp. 34
Author(s):  
Abdulkhaleq Q. A. Hassan
Keyword(s):  
Undergraduate Students ◽  
Quantitative Methods ◽  
Target Language ◽  
Cross Sectional ◽  
Translation Strategies ◽  
Qualitative And Quantitative Methods ◽  
Literal Translation ◽  
Translation Strategy ◽  
Free Translation ◽  
The Impact

The present cross-sectional empirical study investigates the different types of strategies and methods that the undergraduate students employ when translating from their native language into the target language and vice versa. The study was conducted on one hundred twenty, third and fourth year, students at the College of Science and Arts, King Khalid University. The data were collected through translation tasks and questionnaires. Both qualitative and quantitative methods were used to analyze and interpret the data collected to achieve the objectives of this study. The study revealed valuable information. The most favored strategies by Arab college students were literal translation, free translation and word-for-word translation respectively. More than half of the all used strategies were literal translation with a percentage of about fifty-five. The mixed translation strategies were found to be about twenty one percent for all the three levels. Free translation strategy was only fourteen percent which is, somehow, a low percentage. The students showed considerable improvement as they progress from one level to a higher one. It is expected that translation instructors as well as course designers will reflect on the findings of this study by raising the learners&rsquo; awareness of the great differences between English and Arabic when teaching or designing translation courses. Parallel texts that include literal translation as well as free translation have to be included to show the deficiency and ungrammaticality of the texts produced when applying literal translation.

scholarly journals Las notas al pie en la traducción de Fifty Shades (Footnotes in the Translation of Fifty Shades)

LETRAS ◽  
2017 ◽  
Vol 1 (61) ◽  
pp. 181
Author(s):  
Xinia Valverde Jara
Keyword(s):  
Target Language ◽  
Translation Process ◽  
Translation Strategies ◽  
Translation Strategy ◽  
Digital Format ◽  
Language Context ◽  
Independent Translation ◽  
Complex Translation ◽  
Fifty Shades Of Grey

Se analiza el recurso de las notas a pie de página insertas en la traducción independiente de literatura comercial en versión digital, de la trilogía Fifty Shades of Grey, Fifty Shades Darker y Fifty Shades Freed, de E. L. James. Se examina el grado de influencia de esos elementos extratextuales, y se concluye que todos ellos, organizados en un complejo proceso de traducción, en especial los del contexto de llegada, condicionan la estrategia traductológica. Abstract This study examines the use of footnotes as a translation strategy in the independent translation of commercial literature in digital format, based on the trilogy written by E. L. James, Fifty Shades of Grey, Fifty Shades Darker and Fifty Shades Freed. The analysis measures the influence of these extratextual elements within the complex translation process, specifically those of the target language context, and it is concluded that they condition the translation strategies used. 

scholarly journals The Translation Strategies of Metaphors in the Movies Mulan and Moana

Lexicon ◽  
2020 ◽  
Vol 6 (2) ◽  
Author(s):  
Prasna Audri Alanisa ◽  
Aris Munandar
Keyword(s):  
Target Language ◽  
Translation Strategies ◽  
Source Language ◽  
Translation Strategy

This study analyzes the metaphor in the movies Mulan and Moana. The objectives of this research are to identify the strategy in the translation of metaphor and to explain the motive in using the translation strategy. This research employs several theories such as Lakoff and Johnson’s (1980) theory to identify the metaphor, Newmark’s (1988) theory to categorize the translation strategy. The result of this study shows that out of seven strategies, three strategies are employed to translate the metaphor in the movies. Those strategies are 1) reproducing the same image as the source language, 2) replacing the image into a different image in the target language, and 3) converting the image into sense. The strategy of reproducing the same image is used when the metaphorical image is acceptable in the target language. The strategy of replacing the image into a different image is employed when the SL image is uncommon and there is an equal image in the target language. When the metaphorical image is not familiar and there is no equal image in the target language, converting the image into the sense is applied in translating the metaphor.

scholarly journals Translation of Idioms: How They are Reflected in Movie Subtitling

2021 ◽  
Author(s):  
Yana Shanti Manipuspika ◽  
Damai Reska Julia Winzami
Keyword(s):  
Cultural Difference ◽  
Low Frequency ◽  
Target Language ◽  
Phrasal Verbs ◽  
Translation Strategies ◽  
Translation Strategy ◽  
Idiomatic Expression ◽  
Idiomatic Expressions ◽  
Frequency Position ◽  
Frequency Translation

Idiomatic expressions are expressions with a figurative meaning different from their literal meaning, and therefore, they cannot be understood literally. This study aims to scrutinize some aspects of the translation of idiomatic expressions in a mystery movie entitled ‘Murder on the Orient Express’. Seventy-seven idiomatic expressions were found in the movie. The idioms can be categorized as follows: keywords with idiomatic uses (16) idioms with nouns and adjectives (2), idiomatic pairs (1), idioms with prepositions (7), phrasal verbs idioms (26), verbal idioms (5), idioms from special subjects (1), idioms with key words from special categories (16), and idioms with comparison (3). Phrasal verbs idiom was the most frequently occurred because idioms are mostly organized by verb comprising the combination of verb and preposition or verb and adverb. Further, the rendering of the idioms from English as the Source Language (SL) into Indonesian as the Target Language (TL) employed some strategies; translation by paraphrase was the highly frequent translation strategy. The strategy of using an idiom of similar meaning but dissimilar form was also located in the high-frequency position of the continuum. Furthermore, using an idiom of similar form and meaning and translation by omission were the translation strategies of low frequency. Translation by paraphrase was frequently used because the translator wanted to convey the meaning as clearly as possible while also considering the cultural difference between SL and TL. To sum up, the idiomatic expression dominantly used in the movie was phrasal verbs (34%), while the strategy that was mostly applied in translating them was translation by paraphrase (56%).

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