Factors Determining the Purchasing Behaviours of Consumers in the Market of Daily Use Goods

2013 ◽  
Vol 8 (1) ◽  
pp. 5-12
Author(s):  
Eugeniusz Niedzielski
Keyword(s):  
Significant Influence ◽  
Demographic Factors ◽  
Product Price ◽  
The Subject ◽  
Quality Of Products

The paper presents the results of studies concerning the purchasing behaviours in the market of fast-selling goods. Economic and demographic factors were the subject of the analysis. The results of studies showed, among others, that the behaviours of consumers are influenced mainly by the quality of products associated mainly with absence of defects, durability and brand as well as the product price. The studies also showed significant influence of the gender on purchasing behaviours of the consumers, as women are more willing to visit shops, they make spontaneous purchases more frequently, and they review the offer in detail while men go shopping rather out of the necessity to make a specific purchase. 

PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN ALUMUNIUM

2019 ◽  
Vol 7 (2) ◽  
Author(s):  
Widodo Widodo ◽  
Marshelly Chandra Kumala
Keyword(s):  
Data Collection ◽  
Product Quality ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Secondary Data ◽  
Primary Data ◽  
Research Results ◽  
Is Research ◽  
Quality Of Products

<em>The objective of this is research was conducted to find out how the influence of the price and quality of products against customer loyalty at PT. Alakasa Extrusindo Jakarta. This research was conducted in Alakasa Extrusindo PT by doing data collection, through the primary data and secondary data.  The research results showed that the simultaneous price variables  and product quality  has a positive and significant effect against the variable customer loyalty. partially showed that price variables has a positive and significant influence towards customer loyalty. And partially showed that product quality variables  has a positive and significant influence towards customer loyalty</em>

scholarly journals Pengaruh Kualitas Produk, Harga, Kualitas Pelayanan, Dan Store Atmosphere Terhadap Kepuasan Pelanggan

2021 ◽  
Vol 13 (2) ◽  
pp. 88-101
Author(s):  
Devina Martina Lieyanto ◽  
Bruno Hami Pahar
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Quantitative Research ◽  
T Test ◽  
Test Reliability ◽  
Product Price ◽  
Normality Test ◽  
Store Environment ◽  
Quality Of Products

The development of culinary business in Indonesia, particularly in Surabaya, is growing and developing increasingly. Gatherinc Bistro & Bakery is one of the bistros in Surabaya and is located on Jalan Taman Puspa Raya A2 No. 11, Sambikerep, Surabaya. The aim of this study is to determine the effect of quality of product, price, quality of service, and store atmosphere on customer satisfaction at Gatherinc Bistro & Bakery Surabaya. The method used in this study is quantitative research by giving a questionnaire statement to 100 participants who are customers of Gatherinc Bistro & Bakery Surabaya. This research was tested using the Validity Test, Reliability Test, Classical Assumption Test (Normality Test, Multicollinearity Test, Heteroscedasticity Test), F Test, Multiple Linear Regression Test, Determinant Coefficient, and t test. In the t test, the research results showed that the variable quality of the product (X1) 1.648 < 1.985 with a significant level of 0.103 > 0.050, which means that quality of product has no significant effect on customer satisfaction at Gatherinc Bistro & Bakery Surabaya, variable price (X2) 0.176 < 1.985 with a significant level of 0.861 > 0.050, which means that price does not have a significant effect on customer satisfaction at Gatherinc Bistro & Bakery Surabaya, quality of service (X3) 3.755 > 1.985 with a significant level of 0.000 < 0.050, which means that quality of service has a significant effect on customer satisfaction at Gatherinc Bistro & Bakery Surabaya, and the store atmosphere (X4) 2.280 > 1.985 with a significant level of 0.025 < 0.050, which means that store atmosphere has a significant effect on customer satisfaction at Gatherinc Bistro & Bakery Surabaya. The conclusion of this study is that the product and price quality variables do not have a major impact on customer satisfaction because the quality of products and prices given by Gatherinc Bistro & Bakery Surabaya are not much different from other cafe or bistro in Surabaya, whereas the service quality and store environment variables at Gatherinc Bistro & Bakery Surabaya have an impact on customer satisfaction.

scholarly journals Factors influencing the choice to buy food products in Morocco

2021 ◽  
Vol 234 ◽  
pp. 00035
Author(s):  
Loubna Zogaam Gharbi ◽  
Morad Guennouni ◽  
Mahjoub Aouane
Keyword(s):  
Social Networks ◽  
Food Products ◽  
Descriptive Study ◽  
Rural Environment ◽  
Product Price ◽  
Nutritional Values ◽  
Factors Influencing ◽  
The Subject ◽  
The Cost

The article looks at the different factors that go into the subject of buying food products in Morocco. The latter, is undergoing a food transformation affecting the urban and rural environment. The recent changes in the choice of purchasing products by Moroccan citizens have created in the country a favorable framework for the development of territorial products. This is a descriptive study based on a questionnaire and conducted over a period of 2 months, subjects with a sample size of 180 respondents are randomly recruited on social networks. The results show that consumers are now interested in where they buy food, the quality of the products and the cost/quality ratio in these places. This study also states that despite the importance of product price to the consumer, quality is the factor most sought after by the consumer. This leads to an obligation on the part of consumers to industrialists to integrate food products with high nutritional values and to use ingredients that do not cause a danger to human health.

scholarly journals PENERAPAN KUALITAS DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN RUMAH OLEH KONSUMEN PADA PT PUTERA KARYASINDO PRAKARSA BATAM

2018 ◽  
Vol 6 (2) ◽  
pp. 70
Author(s):  
Rony Prasetyo ◽  
Anggia Arista
Keyword(s):  
Product Quality ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Product Price ◽  
Significance Level ◽  
Purchasing Decision ◽  
Independent Variable ◽  
Home Purchase ◽  
Quality Of Products

The focus of this study is to determine whether the quality of products, product prices can influence the decision to purchase the home either partially or simultaneously by consumers in PT. Putera Karyasindo Prakarsa - Batam. the sample to be used in this study is as many as 98 respondents. This study suspects Partially Product Quality variables positively and significantly affect consumer purchasing decisions in PT. Putera Karyasindo Prakarsa with t count value 4,084 and significance 0.000.  Partially Product Price variable positively and significantly influence to Consumer Purchase Decision in PT. Putera Karyasindo Prakarsa with t value 4,367 and significance 0,000. Simultaneously variable Product Quality and Product Price influence together to Purchasing Decision of consumer in PT. Putera Karyasindo Prakarsa with F value count 73,504 with significance level 0.000.  The result of detrmination coefficient (R2) or the amount of solution that can be given the variable of quality and price (independent variable) to the problem ie the decision of home purchase by consumer (Dependent variable) equal to 0,607 or 60,7% while the rest 39,3% investigated in this study.

scholarly journals PENGARUH KUALITAS PRODUK, PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOBIL BEKAS MEREK AVANZA DI KOTA PADANG

2020 ◽  
Author(s):  
Syarfri Wandi ◽  
Heryanto Abaharis
Keyword(s):  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decisions ◽  
Product Price ◽  
Used Car ◽  
Quality Of Products ◽  
The City

The purpose of this research is to find out and analyze the influence of the quality of products, promotion and price against the used car purchase decisions brands Avanzain Padang city.The sampling technique used was purposive sampling, while the number of samples that are used for the analysis is 100 people.Data analysis techniques were used to test the hypothesis is a multiple linear regression.In this study there are three variables, namely product quality, promotion and price.Variables have a significant influence of product purchases a used car brand of the Avanza in the city of Padang is the quality of the product and the price.While the value of the coefficient of determination in this study found of 0.694 or equal to 69.4%.The results showed that of the purchasing decision can be explained by the quality of products, promotions and rates of 69.4% 30.6%, while the rest allegedly explained by other factors not examined in this study.Based on the results of the testing of multiple linear regression analysis, it was found that the variable quality of product, price and promotion of a positive effect against the used car purchase decisions brands Avanza in Padang city.This research provides practical recommendations for the management of used car sales showroom in Padang city to continue to strive to improve the quality of the product and the price in the future.This is because the quality of the products and price have a meaningful influence on the purchase of a used car brand of the Avanza in Padang city.

scholarly journals Peran Pokdarwis Andang Taruna Sebagai Katalisator Terwujudnya Karakter Peduli Wisata (Studi Di Banraas Pulau Gili Iyang Madura)

2020 ◽  
Vol 2 (2) ◽  
pp. 157-174
Author(s):  
Enza Resdiana ◽  
Laylatul Hasanah
Keyword(s):  
Public Awareness ◽  
Tourism Industry ◽  
Regional Tourism ◽  
Self Help ◽  
The Subject ◽  
The Government ◽  
Quality Of Products ◽  
Care Study

Tourism Awareness Group or abbreviated Pokdarwis is a self-help and self-help group that grows from, by and for the community and aims to enhance the development of regional tourism and succeed tourism development by becoming a government partner in raising public awareness in the field of tourism, increasing human resources, encouraging the realization of Sapta Enchantment, enhancing the quality of products and tourism. This research uses descriptive qualitative method, which is the subject and object of this research is the Tourism Awareness Group (Pokdarwis) of Andang Taruna Banraas Village. Tourism Care (Study in Banraas, Gili Iyang Madura Island). The role of Pokdarwis Andang Taruna is able to act as a mobilizer for the community where the community has provided support and role as host in efforts to create an environment and conducive atmosphere that is able to encourage the growth and development of the tourism industry and the realization of sapta charm. The role as a partner has been carried out by Pokdarwis Andang Taruna in the form of activities and programs carried out by involving the Government and other parties related to the development and construction of tourist facilities such as lodging, transportation, culinary and etc. although there has not been a maximum cooperation between Pokdarwis and the Government so that there are obstacles in realizing the character of caring tourism.

scholarly journals PRODUCT QUALITY AND PRICE PERCEPTION BUYING DECISION AGAINST SALONPAS PAIN RELIEF PATCH IN HYPERMART DAAN MOGOT WEST JAKARTA

2015 ◽  
Vol 14 (1) ◽  
Author(s):  
Ari Anggarani Winadi Prasetyoning Tyas ◽  
Desy Wulandari
Keyword(s):  
Pain Relief ◽  
Significant Influence ◽  
Primary Data ◽  
Linear Regression Method ◽  
Purchasing Decisions ◽  
Sample Collection ◽  
Price Perception ◽  
Perceived Price ◽  
Quality Of Products

In this research aims to analyze the influence of the quality product (X1) and perceived price (X2) on purchase decisions (Y) toward Salonpas Pain Relief Patch (Case Study in Hypermart Daan Mogot West Jakarta). The data used in this research is primary data obtained from the answers of the respondents who had bought and feel Salonpas Pain Relief Patch. The sampling technique used in this research was a non-probability sampling, whereas the sample collection method can be done by purposive sampling method and the method of determining the number of samples generated using the MOE formula of 100 respondents. Respondents in this study is that consumers are shopping in Hypermart Daan Mogot West Jakarta ever purchased and feel the Salonpas Pain Relief Patch. This research uses multiple linear regression method. Research results show that the quality of products (X1) has a significant influence on purchasing decisions (Y), and price perception has a significant influence on purchasing decisions (Y), but it also results showed that the quality of products (X1) and perceived price (X2) jointly have a significant impact on the purchase decision.

scholarly journals CETICISMO E PRAGMATISMO, AMBIGUIDADES E CONTRADIÇÕES: O OLHAR DO ESTUDANTE DE ADMINISTRAÇÃO PARA A RESPONSABILIDADE SOCIAL CORPORATIVADOI: 10.5773/rgsa.v4i3.327

2010 ◽  
Vol 4 (3) ◽  
pp. 32
Author(s):  
Cintia Rodrigues O Medeiros ◽  
Jacquelaine Florindo Borges
Keyword(s):  
Purchasing Decisions ◽  
Corporate Scandals ◽  
Survey Results ◽  
The Subject ◽  
The Government ◽  
Social Environmental ◽  
Quality Of Products ◽  
Corporate Social

Recentes escândalos corporativos geraram uma crise de confiança em relação ao comportamento das companhias, à integridade profissional dos seus principais executivos e ao conteúdo de currículos e programas das escolas de gestão. Este artigo analisa a Responsabilidade Social Corporativa (RSC) na perspectiva do estudante de Administração de duas instituições de ensino, uma pública e outra particular. É um estudo de natureza quantitativa que utiliza o método survey para identificar como os estudantes compreendem a RSC e como esta influencia o seu comportamento. Os resultados da pesquisa mostram que os estudantes reconhecem a importância de ações de RSC e as diferentes dimensões desta: social, ambiental e econômica. Todavia, eles atribuem ao governo a responsabilidade pela busca pelo bem-estar social, relegando o papel das organizações e da sociedade civil nesse processo. Ainda, os resultados mostram que a qualidade dos produtos e serviços e o preço competitivo são critérios mais importantes na decisão de compra desses estudantes do que a conduta ética e as práticas de responsabilidade social e ambiental das companhias. Eles são céticos quanto aos motivos que levam as companhias a adotarem práticas de RSC: a imagem e a reputação. As conclusões indicam ambiguidades e contradições no comportamento dos estudantes e futuros gestores em relação à RSC, e alertam a academia para a necessidade de reforçar o tema em seus currículos. Palavras-chave:Escândalos corporativos. Conduta do Administrador. Responsabilidade Corporativa. Escolas de Administração. ABSTRACT Recent corporate scandals have generated a trust crisis in relation to companies’ behavior, to professional integrity of their main executives, as well as to curricular content and course of management schools. This article analyzes the Corporate Social Responsibility (CSR) from the students’ perspective in two schools, one public and the other one private. It is a study of a quantitative method that uses the survey to identify how students understand the CRS and how this influences their behavior. The survey results show that students recognize the importance of CRS actions and their different dimensions: social, environmental and economic. However, they assign to the government the responsibility for the pursuit of social welfare, relegating the role of organizations and civil society in this process. The results also show that the quality of products and services and competitive price are more important criteria in purchasing decisions for these students than the ethical behavior and practices of social and environmental responsibility of the company. They are skeptical about the reasons that lead companies to adopt practices of CRS: the image and reputation. The conclusions indicate ambiguities and contradictions in students’ behavior and future managers in relation to CSR, and alert the Academy to the need to insert the subject into its curriculum. Keywords:Corporate scandals. Administrator’s conduct. Corporate responsibility. Business schools.

DVOSTRUKI KVALITET PROIZVODA KAO POSEBAN OBLIK DISKRIMINACIJE POTROŠAČA

2021 ◽  
Author(s):  
Borko Mihajlović ◽  
Keyword(s):  
Legal Regulation ◽  
Business Practices ◽  
Eu Law ◽  
Consumer Law ◽  
Consumer Rights ◽  
The Subject ◽  
Basic Characteristics ◽  
Quality Of Products ◽  
Basic Consumer

The modern market is characterized by the existence of several phenomena that threaten the realization of basic consumer rights and require changes or amendments to the existing regulation of consumer law. One such phenomenon is the frequent practice, especially prevalent among large multinational companies, of placing wellknown, recognizable ("branded") products of identical appearance but with certain differences in terms of content and structure of the product, its weight or other basic characteristics, depending on the geographic market in which they are placed. If these differences lead to different quality of a recognizable product in the markets of different countries, then we are talking about the dual quality of product. The subject of this paper is the analysis of legal mechanisms that can influence the cessation of the practice of marketing products and services of dual quality by large companies. This analysis is performed through a review of the development path of EU law regarding the practice of dual quality, with a reference to the amendment of the legal regulation on unfair business practices with the provision on dual quality of products. In the concluding remarks, the author assesses the possibility of applying the experience of EU law into Serbian law in order to suppress practices of dual quality of products.

scholarly journals PENGARUH HARGA, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA WARUNG SATE KLATAK PAK PONG BANTUL)

2020 ◽  
Vol 8 (2) ◽  
pp. 207
Author(s):  
Muhammad Hendri Adhitama ◽  
Sukardi Sukardi
Keyword(s):  
Significant Influence ◽  
Services Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Decision Variable ◽  
Test Results ◽  
Purchasing Decision ◽  
Analysis Technique ◽  
Quality Of Products

This study aims to analyze the influences of prices, quality of products and services on purchasing decision in Pak Pong Klatak Satay Culinary in Bantul. The subjects of this research were customers of Pak Pong Klatak Satay Culinary in Bantul. The population of the study were people who purchased products of Pak Pong Klatak Satay Culinary in Bantul.  The samples were determined by accidental sampling method by total of 80 respondents. Data were collected by giving a list of questions / questionnaires to  respondents dealing with prices, products quality as well as services quality and how they influence the customers decision in purchasing the products. This study used a multiple linear regression analysis technique. The researcher tested the hypothesis using T test and F test. The test results  showed that prices have a positive but insignificant influence, products quality has a negative and insignificant influence. Meanwhile, services quality has a positive and significant influence. Prices, products and services quality contribute  to a simultaneously positive and significant influence upon customer’s purchasing decision as the significant value of 0,000 is smaller than 0,5. The prices variables, products quality and services quality are able to explain the purchasing decision variable in Pak Pong's klatak satay culinary at 35%  and  the  remaining 65% explained by other variables not included in the study.

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