scholarly journals PENGARUH HARGA, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA WARUNG SATE KLATAK PAK PONG BANTUL)

2020 ◽  
Vol 8 (2) ◽  
pp. 207
Author(s):  
Muhammad Hendri Adhitama ◽  
Sukardi Sukardi

This study aims to analyze the influences of prices, quality of products and services on purchasing decision in Pak Pong Klatak Satay Culinary in Bantul. The subjects of this research were customers of Pak Pong Klatak Satay Culinary in Bantul. The population of the study were people who purchased products of Pak Pong Klatak Satay Culinary in Bantul.  The samples were determined by accidental sampling method by total of 80 respondents. Data were collected by giving a list of questions / questionnaires to  respondents dealing with prices, products quality as well as services quality and how they influence the customers decision in purchasing the products. This study used a multiple linear regression analysis technique. The researcher tested the hypothesis using T test and F test. The test results  showed that prices have a positive but insignificant influence, products quality has a negative and insignificant influence. Meanwhile, services quality has a positive and significant influence. Prices, products and services quality contribute  to a simultaneously positive and significant influence upon customer’s purchasing decision as the significant value of 0,000 is smaller than 0,5. The prices variables, products quality and services quality are able to explain the purchasing decision variable in Pak Pong's klatak satay culinary at 35%  and  the  remaining 65% explained by other variables not included in the study.

2019 ◽  
Vol 6 (1) ◽  
pp. 15
Author(s):  
Citra Ari Mangesti ◽  
Sri Ayem ◽  
Teguh Erawati

This research examine to analyze and find out whether the auditor's ethics strengthen the influence of auditor's integrity, independence, and professionalism on the quality of the auditor's work. The population in this research is the Financial and Development Supervisory Agency (BPKP). The sample in this research is the auditor who has registered and worked at the Financial and Development Supervisory Agency, have a minimum educational background in Bachelor Accounting. The sampling method uses nonprobability with purposive sampling. Data collection was carried out through the distribution of questionnaires was thirty one questionnaires. Data were analyzed using SPSS version twenty five. The data analysis technique used was multiple linear regression analysis. For moderating analysis were using Moderated Regression Analysis (MRA). T test results show that integrity, independence, and professionalism have a positive effect on the quality of the work of auditors. Auditor ethics have a positive effect and moderate the relationship between the influence of integrity, independence, and professionalism of auditors.


2020 ◽  
Vol 2 (2) ◽  
pp. 106
Author(s):  
Eko Nugroho ◽  
Heribertus Budi Santoso ◽  
Imam Safi'i

Indonesia's current economic development is not only approved by the manufacturing industry but also supported by the growth of the service sector. Business in the field shows very significant growth. The population in this study were MCD consumers in Kediri. the research sample of 96 consumers. The technique of collecting data uses an approved questionnaire using a validity test and a reliability test. The analysis technique used is multiple linear regression analysis techniques, this analysis is to determine the direction of the relationship between the independent variable with the dependent variable each independent variable is positively or negatively related and to predict the value of the dependent variable. The results showed the quality of products in McD Kediri which contained stress, presentation, wellcooked and various foods. From the research variables, the variables were more dominant than the presentation variable, well cooked and various foods. From the calculation of the t test 0.00 is smaller than 0.05 which means that there are significant differences Perkembangan perekonomian indonesia saat ini tidak hanya didominasi oleh industri manufaktur saja namun didorong juga dengan pertumbuhan sektor jasa. Usaha bisnis pada bidang jasa menunjukan pertumbuhan yang sangat siknifikan. Populasi dalam penelitian ini adalah konsumen MCD kota kediri. sampel penelitian sebanyak 96 konsumen. Teknik pengumpulan data dengan menggunakan kuesioner yang telah diuji dengan menggunakan uji validitas dan uji reabilitas. Teknik analisis yang digunakan adalah teknik analisis regresi linier berganda, analisis ini untuk mengetahui arah hubungan antara variabel independen dengan variabel dependen apakah masing-masing variabel independen berhubungan positif atau negatif dan untuk memprediksi nilai dari variabel dependen apabila nilai variabel independen mengalami kenaikan atau penurunan. Hasil penelitian menunjukan bahwa kualitas produk pada Mcd kota kediri yang meliputi fhresness, presentation, wellcooked dan variety of food. Dari hasil penelitian bahwa variabel fhresness yang lebih dominan besar pengaruhnya dibandingkan variabel presentation, wellcooked dan variety of food. Dari perhitungan uji t 0,00 lebih kecil dari 0,05 yang di artikan bahwa ada pengaruh yang signifikan 


2017 ◽  
Vol 5 (3) ◽  
Author(s):  
Drs. Iwan Kurniawan Subagja, SE., MM. ◽  
Adista Fitriani

Business competition is currently increasingly stringent requires that marketers develop marketing strategy that is telling. Companies that win business competition can solidify the company's position to survive in the future. This research study aims to analyze the effect of service quality and customer value on customer satisfaction of Multipurpose Shop Matahari in Pondok Gede Plaza simultaneously and partially. The study population is all customers of multipurpose store Matahari. This research uses multiple linear regression analysis technique, with survey data and questionnaire to 130 respondents. The results of this study indicate that the quality of service and customer value positively and significantly affect the customer satisfaction, service quality and customer value positively and partially significant to customer satisfaction.


Author(s):  
Ludfi Djajanto

Objective - The number of hotels in both urban or in tourism areas has increased quite rapidly. The success and sustainability of hotel businesses is largely determined by their marketing strategy and the quality of services they provide to their customers. In choosing a hotel, customers consider both the physical appearance of the hotel as well as the quality of service provided. The rapid increase in hotels in Indonesia necessarily increases competition in the hotel industry and the rules surrounding market competition become quite strict. The aim of this research is to determine the influence of the dimensions of service quality (tangibility, reliability, responsiveness, assurance, and empathy) on customer satisfaction and to identify the most dominant dimension in terms of customer satisfaction. Methodology/Technique - The research studied 110 respondents who have stayed in several hotels located in Batu, Indonesia. The data was collected using purposive sampling techniques using questionnaires. The data analysis technique used in this research was multiple linear regression analysis. Findings – Based on the results of this research, it is concluded that the dimensions of service quality (tangibility, reliability, responsiveness, assurance, empathy) have a significant influence on customer satisfaction. In addition, the service quality dimension that has the most dominant influence on customer satisfaction is assurance. Novelty - The research supported by original data and contribute to the literature in the context of Indonesia. Type of Paper - Empirical Keywords: Service Quality; Tangibility; Reliability; Responsiveness; Assurance; Empathy; Customer Satisfaction. JEL Classification: L15, M10, M30.


Analisis ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 81-92
Author(s):  
Fitriani Nur Utami ◽  
Mahir Pradana ◽  
Taffy Andira Kaljabar

This research was conducted to determine the price and product quality towards consumer loyalty in the city of Bandung. The purpose of this research is to determine and analyze how the price and quality of products provided by Xiaomi to its consumers, as well as the magnitude of the effect of product quality and price simultaneously and partially on consumer loyalty in Bandung. This research uses quantitative methods with descriptive and causal research types. Sampling was done by using non-probability sampling method, purposive sampling type, with the number of respondents as many as 100 people. The data analysis technique used descriptive analysis and multiple linear regression analysis. Based on the results of data analysis with SmartPLS software, it was found that the price and product quality factors together had a positive and significant effect on consumer loyalty in Bandung..


Purchasing decision is the decision of consumers to buy a product or service as desired. This study aims to determine the effect of trust, product quality and service quality on purchasing decisions at e-commerce Shopee in Palembang. This study uses multiple linear regression analysis. The sample in this study were 100 respondents who showed the results that the variables of trust, product quality and service quality had a positive and significant effect on purchasing decisions in ecommerce Shopee. there is one variable that has dominant influence on purchasing decisions, namely the variable trust in purchasing decisions


2016 ◽  
Vol 2 (3) ◽  
pp. 251-260
Author(s):  
Maskun Maskun ◽  
Bakri Hasanuddin ◽  
Niluh Putu Evvy Rossanty

This study aims to determine the influence of work stress and work conflict on employee performance in The Environmental Office of Palu City. Method of study is descriptive. Yype of data is qualitative and quantitative data from primary and secondary data. Data analysis technique is multiple linear regression analysis. The result of hypothesis analysis and testing conclude that: (1) regression test shows sig. f equals to 0.003<0.05, which can be interpreted that work stress and work conflict simultaneously have positive and significant influence on employee performance; (2) regression test shows that job stress has significance level t sig. of (0.029) <α (0.05), and work conflict has significance level t sig. of (0.007) <α (0.05), which means that work stress and work conflict partially have positive and significant influence on employee performance. Penelitian ini bertujuan untuk mengetahui Pengaruh Stres Kerja dan Konflik Kerja terhadap  Kinerja Pegawai di Dinas Lingkungan Hidup Kota Palu. Metode yang digunakan adalah metode deskriptif. Jenis data yang digunakan dalam penelitian ini adalah data kualitatif dan kuantitatif sedangkan sumber data yang digunakan adalah data primer dan sekunder. Teknik analisis data yang digunakan adalah Analisis Regresi Linear Berganda. Hasil analisis dan pengujian hipotesis dapat disimpulkan bahwa: (1) berdasarhan hasil uji regresi diperoleh Sig.F sebesar 0,003 < 0,05, yang dapat diartikan bahwa variabel stres kerja dan konflik kerja secara serempak berpengaruh positif dan signifikan terhadap variabel kinerja pegawai. (2) berdasarkan hasil uji regresi diperoleh variabel stres kerja memiliki tingkat signifikansi t sig. (0,029) < α (0,05) dan variabel konflik kerja memiliki tingkat signifikansi t sig. (0.007) < α (0,05), sehingga variabel stres kerja dan konflik kerja secara parsial berpengaruh positif dan signifikan terhadap kinerja pegawai.


2020 ◽  
Vol 3 (2) ◽  
pp. 167-178
Author(s):  
Imam Susanto

The purpose of this study is to examine and analyze the extent to which the influence of Auditor Competence, Auditor Independence and Professional Ethics on the Quality of Audit Results. The research was done by quantitative approach. The population in this study is all auditors and prospective auditors at the Inspectorate General of the Ministry of Agriculture of the Republic of Indonesia amounted to 160 people. Sampling technique is done by simple random sampling with the number of samples of the study amounted to 115 respondents Data analysis techniques in this study using multiple linear regression analysis. The result of the research shows that there is no significant influence between the auditor's competence with the quality of the audit result and there is no significant influence between the auditor independence and the quality of the audit result. While professional ethics significantly influence the quality of audit results. Together the competence, independence and professional ethics affect the quality of audit results. For further research is expected to use a questionnaire with a wider coverage and expected to use more variables that affect the quality of audit results.


2020 ◽  
Vol 1 (5) ◽  
pp. 329-340
Author(s):  
Ida Ayu Komang Juniansih ◽  
Komang Feby Kristiawan ◽  
Tettie Setiyarti ◽  
Ida Bagus Radendra Suastama

This study aims to determine the effect of the promotion mix and the variables that have a dominant influence on the income of The Capital Hotel and Resort restaurant for the period 2019. The sample of this study uses income from restaurants in The Capital Hotel and Resort and promotional costs for the period 2019. The data analysis technique used is  multiple linear regression analysis, coefficient determination, F test and t test. The results showed that the results of the coefficient determination were 0.990, it could be said that the five independent variables contributed 99% to the income value, the F test results showed F count> F table (113.135> 3.97), which means that the five independent variables simultaneously had a positive effect and significant to the dependent variable. The t test results show t count (17,779)> t table (2,447) and its effect on the dependent variable (0,000 <0.005), stating that advertising (X1) is the variable that has the most dominant influence on income.


2017 ◽  
Vol 12 (2) ◽  
Author(s):  
Arthur Johanes Pontoh ◽  
Grace B. Nangoi ◽  
Robert Lambey

The purpose of this study aims to know the influence of State Civil Apparatus competence and system quality of agency accounting on the quality of presentation of deconcentration funds in the financial statements in North Sulawesi. Data collection by questionnaire from 42 respondents in Regional Apparatus Work Unit in North Sulawesi which manages deconcentration funds. Data were analyzed using Multiple Linear Regression analysis method with the help of SPSS 22. The results of this study indicate that the State Civil Apparatus competence partially has an effect on the quality of presentation of deconcentration funds in the financial statements with test results (thitung 2,573 > ttable 2,02269 and the significance value is 0,014 < 0,05). While system quality of agency accounting does not affect the quality of presentation of deconcentration funds in the financial statements with test results (thitung 0,861 < ttable 2,02269 and the significance value is 0,395 > 0,05)Keywords: State Civil Apparatus Competence, System Quality of Agency Accounting, Quality of Presentation of Deconcentration Funds in the Financial Statements.


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